Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats

Adidas is teaming up with Snapchat on a unique way to launch a product. The sportswear giant has created an 8-bit game you can play in Snapchat, called Baseball's Next Level, where you'll have the chance to buy its new 8-bit-themed baseball cleats. P...

How this Adidas concept shoe redefines design-for-performance

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What looks like an incomplete wireframe may just be the most efficiently designed and unique looking running shoe yet. Made for the 40-yard dash, Daniel Coric’s shoe is completely bespoke, fits like a glove (for your foot), and focuses on delivering on performance by wrapping around your shoe, augmenting its abilities.

Taking spike positioning details from Adidas’ Track Spike and Combine Cleat, and taking into account wind flow analysis around the foot, Daniel developed the conceptual Adidas ONE/1. The ONE/1 wraps around your shoe like a second skin, but doesn’t look like one. Designed to be made out of interconnected cylindrical channels, the ONE/1’s design looks like a loosely woven mesh that’s breathable and effective. In fact the cylindrical wraparound makes up the entire shoe. It stretches with ease, guides air around the foot efficiently while minimizing drag, and provides a secure yet spring-like quality, adding to the foot’s performance, making it better. The ONE/1 also looks nothing short of incredible. The aesthetic it explores isn’t just new and unique, it also looks incredibly hard to replicate. Designed around your foot’s 3D scans, and wrapping around them in its spectacular fashion, the ONE/1 may boost your performance, but it’ll definitely boost your confidence!

Designer: Daniel Coric

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Pumped Up Kicks

Nike’s developed shoes with liquid mercury in them. It’s just a matter of time before they make volcano-inspired shoes too. That’s what the concept RR 2030 is about. Designed for the year 2030, by which time we’ll probably have human colonies on Mars, these cleats would be perfect for a football match on the red planet! Don’t you think?

Designer: David Alberto Olivares Román

Author: Sarang Sheth

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(Pumped Up Kicks was originally posted on Yanko Design)

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Adidas debuting miCoach tracking technology in this year’s MLS All-Star Game (video)

Adidas debuting miCoach tracking technology in this year's MLS All-Star Game
While it's been a few months since Adidas launched those intelligent F50 miCoach cleats, it finally looks as if the German outfit's ready to test the tech on the football pitch. Adidas announced earlier today that its adizeros will be a part of the "world's first smart soccer match," during the MLS All-Star Game on July 25th in Philadelphia. With the help of the miCoach's tracking system, coaches are able to measure a player's speed and acceleration, how much ground was covered, the intensity of play, as well as spotting weaknesses and strengths. Naturally, the end results can then be analyzed on a computer or directly from an application on one of Apple's slates. Adidas says this is only the beginning, as it plans to bring the technology -- detailed in video form just after the break -- to other leagues around the world in the near future.

Continue reading Adidas debuting miCoach tracking technology in this year's MLS All-Star Game (video)

Adidas debuting miCoach tracking technology in this year's MLS All-Star Game (video) originally appeared on Engadget on Tue, 10 Apr 2012 18:20:00 EDT. Please see our terms for use of feeds.

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