A designer turned the Adidas Logo into a smartphone camera bump and if this isn’t iconic, I don’t know what is

Smartphones have lost character over the years, with their fronts (and even their backs) looking borderline similar over the past few years. Google’s Pixel 6 changed that with its unique belt-shaped design – something that’s continuing to become a visual language for the phone line… but all in all, most phones look eerily similar nowadays. The solution, however, lies in simply playing with the one design detail that helps give the smartphone its character – the camera bump. Meet the FOG phone concept, designed for sportswear brand Adidas. Designed by 2-LA Design, the FOG phone takes full liberty with redesigning the camera bump, resulting in a smartphone that truly looks memorable. To probe exactly how memorable the phone looks, 2-LA Design even excluded any logo or branding on the back of the phone, purely relying on the camera bump to grab eyeballs. The best part? The fact that the camera bump’s design lines up rather perfectly with Adidas’ 3-stripe logo, reinforcing the company’s brand (even though they probably would never enter the smartphone business).

Designer: 2-LA Design

“In the grand tapestry of design, every element, whether it’s the silhouette, the logo, or intricate details, ought to serve a sacred purpose, seamlessly melding into the symphony of the overall aesthetic,” says 2-LA Design.

The three stripes are practically synonymous with the Adidas brand at this point, making them a perfect icon for using in the smartphone’s design. 2-LA Design chose to interpret these stripes not as graphics on the phone’s back fascia (which would work just as well), but rather use it in the most weirdly brilliant way possible. The three lines on the back (looking almost like the Meta Quest 3’s camera bumps) have an unmistakable newness to them, and even if someone were to NOT recognize those stripes as the ‘Adidas FOG Phone’, they would definitely not confuse the phone for anything else from Samsung, Apple, Oppo, Xiaomi, Google, ASUS, etc.

The Adidas FOG Phone (which stands for Fear Of God, strangely enough) is a figment of 2-LA Design’s imagination. It doesn’t exist, but the design direction it proposes is a pretty novel way to look at smartphone design, helping bridge the gap between visual branding and industrial design. My only qualm is the lack of a flashlight…

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Adidas Unveils Euro 2024 Official Football with Real-Time Kick Detection

For most football purists, the advent of technology has ruined the nature of the game rather than improved it. Ask anyone and they’ll tell you that football was MUCH more enjoyable before the accuracy of the VAR, but the point of such technologies isn’t to cater to audience entertainment, it’s to make the game as fair and unbiased as possible. Today, Adidas announced yet another tech-driven product to improve the game of Football. The FUSSBALLLIEBE (German isn’t the most elegant language) is a connected ball that detects kicks in real-time, and has also been adopted as the Official Football for the upcoming UEFA EURO 2024. Beyond its mouthful of a name, which translates to “love of soccer,” this ball is a groundbreaking fusion of sport and tech, designed to change how we experience and analyze football.

Designer: Adidas

At the core of FUSSBALLLIEBE’s innovation is Adidas’ Connected Ball Technology, developed in collaboration with Kinexon. This tech marvel includes a 500Hz inertial measurement unit (IMU) motion sensor, ensconced in a suspension system at the ball’s center. It’s capable of providing detailed insights into every aspect of the ball’s movement, a feature unprecedented in football history. Not only does this technology offer real-time data to video match officials, enhancing the accuracy and speed of in-match decisions, but it also dovetails with UEFA’s semi-automated offside technology, marking a significant leap in the sport’s adjudication.

The ball isn’t just smart; it’s also a study in precision engineering. Its PRECISIONSHELL 20-piece panel shape, augmented by strategically placed deboss grooves, helps control airflow over the ball for maximum precision. The CTR-CORE within the ball further supports this precision, ensuring accuracy, consistent play, and maximum shape and air retention.

In terms of aesthetics, FUSSBALLLIEBE is a vibrant homage to the spirit of the game and the diversity of its global audience. The design, featuring black wing shapes with colorful edges, curves, and dots, encapsulates the movement of the ball and the energy of football. The use of bright colors like red, blue, green, and orange not only celebrates the competing nations but also the sheer joy and universality of football. The inclusion of tournament stadiums and host city names adds a personal touch to this edition of the ball, making it a collector’s item as much as a piece of advanced sporting equipment.

Sustainability is another cornerstone of the FUSSBALLLIEBE’s design. Made from bio-based materials like corn fibers, sugar cane, wood pulp, and rubber, combined with recycled polyester and water-based ink, Adidas touts the FUSSBALLLIEBE as featuring more bio-based materials than any previous Adidas Official Match Ball, without impacting its performance.

As we ‘kick-off’ EURO 2024 with Adidas’ FUSSBALLLIEBE, it’s clear that the future of football is as much about innovation and technology as it is about the game itself. From Adidas’ high-tech, real-time data-gathering ball to even Nendo’s airless football, these designs are not just about playing a game; they’re about changing it.

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Bugatti x adidas X Crazyfast is the sweetest blue football boot for those who appreciate speed and precision

In a thrilling new collab, luxury meets athleticism; The result? A mesmerizing, limited edition football boot that transcends the ordinary in a flashing harmony of Bugatti and adidas.

Meet the adidas X Crazyfast Bugatti: Crafted as an ode to speed and precision, this remarkable cleat is a fusion of adidas’ X Crazyfast laced boot and the vivid heritage of early Bugatti Grand Prix cars. But these boots aren’t just about pace; they encapsulate the ethos of “Form Follows Performance,” mirroring the very design philosophy that underpins the creation of Bugatti’s hypersports cars.

Designer: adidas x Bugatti

Limited to merely 99 pairs, each X Crazyfast exudes opulence with bespoke Bugatti design elements, making them an emblem of exclusivity. Notably, on the sides are mantras that capture the core values of both companies: adidas‘ “Impossible is Nothing” and Bugatti’s “Create the Incomparable,” symbolizing its relentless pursuit of pushing the limits in sports and automotive engineering.

The infusion of carbon fiber in the boot’s construction makes it lightweight and sturdy. The choice of material plays along with Bugatti’s use of material in exclusive engineering. But the soul of these football boots lies in adidas’ revolutionary Speedframe sole plate, technology that ensures both feather-like weight and formidable strength, enabling lightning-fast acceleration, from where the name is drafted.

The Aeropacity Speedskin, a single-layer breathable mono mesh not only helps with swiftness but also provides stability. It is designed in Bugatti’s iconic hue; the recognizable Bugatti Blue, which aligns it with the brand’s aesthetic. Add to this the boot’s Aerocage lining for support and stability, and these shoes wear snugly akin to the high-performance standards upheld by Bugatti, and requisite of the high-delivery performer on the pitch.

Much like the hyper sports cars, these boots are destined to become cherished collectibles. To add to their exclusivity, the X Crazyfast will be shipped in a unique box designed from carbon fiber, and sold through a very distinctive approach. The 99 pairs will be auctioned via the adidas Collect Web 3 platform from the 8 through 11 of November.

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Adidas Allows Homer Simpson To Take Center Stage on Stan Smith Sneakers

In today’s interconnected digital age, memes have become a language of their own, transcending traditional forms of communication and bridging gaps between introverts and extroverts alike. These quirky, often relatable snippets of humor have the power to create communities founded on shared interests and a collective sense of amusement. Riding this wave of contemporary culture, numerous clothing brands have tapped into the world of memes, leveraging their relevance to create products that resonate with meme-loving audiences. Notably, even iconic brands like Adidas have embraced this trend, blending the worlds of memes and fashion in unexpected and delightful ways.

Designer: Adidas

As the world navigated through the challenges of the COVID-19 era, The Simpsons emerged as a symbol of intrigue and even anticipation due to some strikingly coincidental plotlines. The show’s memes, characterized by their widespread relevance and global reach, have cemented The Simpsons’ place in the modern cultural landscape. Leveraging this phenomenon, Adidas has made a shrewd move by selecting a character that seamlessly integrates with its signature color palette and appeals to the meme-loving crowd.

Adidas has seamlessly woven the iconic world of The Simpsons into its renowned Stan Smith sneakers, creating a symbiotic fusion that transcends fashion trends. Following in the footsteps of Marge Simpson, who previously adorned the tennis shoe with her distinctive blue hair, the spotlight is now on her lovable yet hapless husband, Homer. This evolution feels like a natural progression that elicits enthusiastic shouts of “D’oh!” from fans and enthusiasts alike.

Homer Simpson, renowned for his eccentric escapades and endearing quirks, Homer’s iconic presence has been imprinted onto the timeless silhouette of Adidas’ Stan Smith sneakers. With a keen sense of aesthetics, Adidas has masterfully incorporated one of Homer Simpson’s most famous scenes into its design, a scene where Homer backs into a bush, instantly recognizable to meme enthusiasts worldwide.

Gif

The classic vegan leather silhouette of the Stan Smith sneaker retains its minimalist charm, but now, the heel tab is transformed into a canvas for creative expression. An embroidered artwork of Homer Simpson’s unmistakable silhouette, retreating into a lush backdrop of green fleece, adds a playful twist to the classic design. This ingenious integration of a meme-worthy moment transforms the sneaker into a conversation starter, a piece of wearable art that encapsulates humor and style.

Homer’s humor-laden face peeks out from underneath the laces of the shoe’s tongue, a cheeky update that’s sure to bring a smile to anyone who notices. Even the sides of the shoe don’t escape the Simpson treatment; the Stan Smith logo is playfully replaced with Homer’s name, further solidifying the marriage between sneaker and meme.

The attention to detail is paramount, extending beyond the shoes themselves. Custom sock liners adorned with memorable Simpsons characters and a specially designed box that pays homage to the iconic meme complete the package. Even Adidas’ trademark triple stripes are ingeniously incorporated into the design, now an integral part of the foliage that surrounds Homer’s animated escapade.

With a price tag of $120, these Simpson-themed Stan Smith sneakers offer more than just footwear; they embody a cultural shift where fashion, humor, and shared experiences intertwine. Available for purchase through Adidas retailers and online platforms, these sneakers serve as a testament to Adidas’ ability to capture the zeitgeist while maintaining its classic appeal.

In a world where memes have become a modern form of communication, Adidas has not only recognized their significance but has artfully transformed this digital language into tangible fashion. By embracing the universality of memes and harnessing the enduring appeal of The Simpsons, Adidas has once again solidified its place as a trailblazer in merging contemporary culture with timeless style. So, for all the meme lovers out there, it’s time to lace up in a pair of Homer Simpson Stan Smiths and stride confidently into a world where fashion, humor, and iconic moments collide.

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The Adidas M is a Leica-inspired film camera concept to tantalize shutterbugs and sports aficionados

I’ll be waiting for my Nike 360° camera and my Under Armour FPV drone too, thanks…

Although I’m fairly certain Adidas isn’t trying to enter the photography world after abandoning its $1.3 billion deal with Kanye, this Adidas M film camera concept absolutely made me do a spit-take. Not for one second did I think that the company’s retro branding would carry forward so well onto high-end camera brands, but this concept by Thiago Botelho has me absolutely hooked. The camera styles itself on the Leica M6, but with a cheeky rebranding featuring the same camera body (albeit a little cleaner) along with a new lens, and a red Adidas logo on the top… As the company says, Impossible Is Nothing.

Designer: Thiago Botelho

The camera is unapologetically a Leica, although that Adidas branding on it really feels like a winning collab to me. There’s a macro Elmar 50mm lens mounted on the front, and the rest of the camera’s details and trimmings are on point too, from the textured body to the controls on the top that give you the flavor of full analog photography.

Right beside the Adidas branding is the camera’s built-in flash (although there’s a mount for an external flash too), and a viewfinder on the top right corner.

A textured knob on the top helps you control the camera’s shutter speed, offering the only real control on the camera apart from the focus ring on the lens itself. Beside it lies the camera’s “accessory shoe” that’s used to mount external flash modules for a more powerful light source while shooting in low light or at high shutter speeds. On the other side, lies the shutter button with a threaded socket for ‘cable release’, and a reel counter that lets you know how many more photos you can click.

Designed as a CGI exercise by Botelho, a Brazil-based designer, photographer, and CG artist, the Adidas M shows that there’s really no limit to how versatile some logos can be. The three-leaf logo really feels like it belongs on the camera, although the best way to really make this a Leica x Adidas collab would be to also include a highly powerful sports photography mode within the shutter speed knob. Also, is it just me or would an entirely red camera look even more appealing?

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Adidas foray’s into the headphone market using a sustainable touch with its solar-powered battery

A pair of wireless headphones are good to have in your possession but there’s one irk I wish goes away. The need to charge them again and again, especially if one is glued to music more than anything else. More so when you are an outdoorsy person and a passionate music listener.

Adidas wants to get over this jam with their newly announced solar-powered wireless headphones. Better yet, just in time to give the Urbanista Los Angeles self-charging wireless headphones a good run for their money. The reason, these are more suited for an active lifestyle since the Los Angeles ones are a tad bulky.

Designer: Adidas

The lifestyle brand has surprised us all with innovative performance gear all these years, and now these solar-powered headphones are perfectly in line with the visions of the present and near future. Dubbed the Adidas RPT-02 SOL, these pair of over-the-ear cans juice up with natural light or even artificial light. So, they’ll not need to recharge any time soon. These headphones are a follow-up to the RPT-01(not solar-powered) and promise almost double the playback time at around 80 hours. Not to forget that the RPT-02 SOL are solar powered, and the battery keeps topping up as long as you are exposed to good lighting conditions.

Another merit of these IPX4-rated headphones is their build – crafted out of recycled plastic and nylon. Now coming onto the solar charging capabilities Adidas has left nothing to chance. They’ve used a highly flexible light-cell material by Powerfoyle (a Swedish solar tech company) that brings to the fore superior energy capture and charging capabilities even in artificial light. This solar cell material is useful for a wide line of applications thanks to its ability to screen print onto plastic.

There are other underdog companies in the market offering solar-powered headphones but practically speaking they are not as good as Adidas or Urbanista offering. Adidas, however, takes the lead ahead with the advanced Powerfoyle technology and will turn out to be a very good option for Generation-Z.

RPT-02 SOL comes with a light indicator to keep the user informed about the strongest light conditions for maximum charge. The companion app tells about the charge levels and current battery status along with other familiar options for toggling sound output and connectivity. Just in case you have been in the dark trenches and the battery depletes, it can be charged via a USB-C port.

These cool pair of headphones are priced at $229 and will be up for grabs from August 23. Can I wait till then? I’m not sure!

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adidas x Victorinox EQT 93 sneaker boasts style + multifunctionality for urban adventures

It’s not the first time adidas and Victorinox have collaborated on unexpected creations that actually serve a very useful purpose. The two renowned brands have again come together for a limited-edition combo of sneakers that are loaded with a capable Swiss Army Knife.

This is the adidas x Victorinox EQT 93 sneaker by the German activewear brand for people who have a very active lifestyle. When needed the most, the sneaker has the Swiss brand’s EDC snug in place for any fixing, cutting, or other tasks. The shoe is based on the EQT 93 sneaker, and modified for this exclusive offering. According to Veronika Elsener, Chief of Marketing at Victorinox – “We are thrilled with the outcome of the products which bring unique design and exciting details.”

Designer: adidas and Victorinox

On the right shoe the heel is adorned with the adidas logo, iconic trio of stripes on the side sole, and the coordinates of the brand’s headquarters in Herzogenaurach on the outer sole. That inner sole of the right shoe also gets the adidas’ corporate design on the inside. The left pair on the other hand has the Victorinox Cross and the Shield etched on one side which looks so cool. There’s the Swiss brand’s Ibach headquarters seen through the transparent outer sole, the image of Spartan pocket knife on the heel, and their corporate logo on the inner sole.

The left shoe is where the Classic SD Solemate Limited Edition Swiss Knife resides. Mind you, it can also be swapped for the Classic SD SAK if one desires. The EDC has tools including scissors, a key ring, a 2.5-mm screwdriver, a small blade, a toothpick, tweezers and a nail file.

To keep the theme similar on both the sneaker and the EDC – the knife has front and rear handles with different designs. One has the Damascus steel-inspired pattern while the other gets both brands’ headquarters coordinates. The blade of the exclusive EDC also gets the coordinates of the headquarters engraved on it – now that alone is pretty elusive.

Ones who get their hands on this pairing will get the genuine Nappa leather pouch attachable to the adidas sneaker. The snap hook-equipped paracord pendant on the outside is crafted from the same shoe laces to highlight parity. adidas x Victorinox EQT 93 sneaker will cost $75 and the adidas x Victorinox Classic SD Solemate Limited Edition Swiss Army Knife will be priced at $139.

 

 

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Adidas and Parley build a recycled plastic tennis court to float over the Great Barrier Reef

Parley for the Oceans, an environmental nonprofit, teamed up with Adidas to design and construct a tennis court made from recycled materials to float above the Great Barrier Reef in an effort to raise awareness about plastic waste in our oceans.

Founded in 2012 by Cyrill Gutsch, Parley for the Oceans is a nonprofit environmental organization that collaborates with a network of global creators, thinkers, and leaders in a united effort to protect our planet’s oceans. Joining forces with Adidas, the massive clothing brand with headquarters in Germany, Parley designed and built a full-size, sustainable tennis court in the middle of the great barrier reef. Entirely built using recycled materials, Parley for the Oceans is particularly focused on raising awareness about plastic entering our oceans.

Designers: Parley x Adidas

Considering its iconography in regard to climate change, it seems fitting that Parley and Adidas chose the Great Barrier Reef as the location for their recycled tennis court to float above. Stationed atop a barge that makes routine trips across the reef for environmental marine construction projects, the recycled tennis court hosted a few matches between some of Australia’s biggest tennis stars. Following the matches, Parley and Adidas donated the tennis court to a local Townsville school.

Upon collaborating with one of the biggest clothing brands in the world, Parley announced the launch of a new high-performance apparel line designed in part with Parley’s recycled ocean plastic. Inspired by the colors found on the Great Barrier Reef, the 2022 tennis apparel line from Adidas marks a step towards the company’s goal in helping end plastic waste and eliminating the use of virgin polyester from their products by 2025.

Describing the company’s use of recycled plastic, ​​Shannon Morgan, senior director of Adidas’ Pacific branch, says, “We collect plastic from coastal communities before it ends up in the oceans and [we] turn it into yarn. You will see our athletes on the field at the Australian Open from Monday with these garments made with that yarn. We are using a sporting event, the largest on our continent, to truly show the beauty of the coral reef.”

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3D printed Adidas 4DFWD sneakers with a new cushioning tech is set to redefine the sneaker industry!





If Adidas is to be believed, they might have created the most advanced running shoe of them all. The highly advanced shoe is deemed to give runners an all-new capability they’ve not experienced so far. They call it the 4DFWD sneaker – crafted using high-tech 3D printed performance technology. Working in close quarters with Carbon, the shoe results from 17 years of athlete-driven data and the Digital Light Synthesis technology coming together to create an advanced Adidas shoe unlike anything so far. According to Alberto Uncini Manganelli, SVP and GM Adidas Running & Credibility Sports at Adidas, “We’re always looking to combine athlete insights with new and innovative technologies to create the best performance running products.”

The redesigned 4D midsole crafted from 39 percent bio-based materials has the rare bowtie-lattice pattern. The lattice structure is one in a five million structure, resulting in a forward motion (three times more in testing results) from the runner’s vertical forces. This is the sheer dedication by Adidas and Carbon’s teams to achieve a final design that ensures a gliding sensation for runners. As Alberto Uncini added by saying, “This industry-first midsole innovation positions Adidas 4DFWD as our most advanced digitally printed running midsole yet and showcases the potential of 4d technology in turning physics and bio-mechanic studies into performance solutions.” The unique design also brings to the fore a reduced braking force (by 15 percent) and a 23 percent increase in cushioning for ultra-comfort. 4DFWD makes use of Primeknit upper made out of lightweight recycled polyester, which means a perfect fit for the runner. In keeping with the sustainable design aesthetics, the midsoles are made from 39 percent bio-based materials.

Adidas 4DFWD sneakers will initially drop in the Core Black/Solar Red option on the Adidas app. The revolutionary sneakers will cost around $236 via signup that’ll last till May 16 for Creators Club members. The registration will be followed by the Tokyo Collection up for pre-order on July 1, with the shoes becoming available from the August 12. The collection will be the main podium shoe for athletes in Tokyo Summer Olympics, making this the shoe of the season!

Designer: Adidas

The iconic Adidas Ultraboost DNA can now be customised with LEGO bricks!

Last year Adidas and LEGO collaborated, and successfully released the LEGO x Adidas ZX8000! They were a pair of colorful and quirky shoes that were well-received and loved. Continuing this tradition, Adidas and LEGO teamed up to create another brilliant shoe that has LEGO lovers and sneakerheads all geared up! They recently announced the launch of the Adidas Ultraboost DNA x LEGO Plates. It’s definitely more toned down and subtle as compared to the ZX8000, but the Ultraboost really don’t need much to boost them up. Almost everyone swears by these iconic sneakers since they were released in 2015….including me (I wear them on all my runs)! The foot-hugging and comfy kicks have been elevated by the addition of LEGO to their design.

Priced at $200, the sneakers feature transparent plastic slots on each side instead of Adidas’s famous stripes! These slots have been shaped after two-by-six LEGO plates, which basically means you can slide in three two-by-two LEGO bricks into the slots! The shoes do come along with a collection of bricks in classic primary colors, which you can fit into the slots. However, you can also add in any bricks that you may already have at home! Honestly, it feels like playtime with shoes, and I’m loving the idea of it. The sneaker also displays a white Primeknit (Adidas’ high-performance recycled material) upper and midsole foam. The foams boast a metallic silver toe guard, side strips, and heel counter. The toebox and the sole of the shoe also feature a brick-style pattern on them. The sole comes in a cheerful LEGO yellow, as does the interior lining. In fact, there’s a LEGO logo on the tongue of the shoe as well. All these delightful little features accentuate the LEGO feel further!

The customizable Adidas Ultraboost DNA x LEGO Plates are a pair of amusing and interactive kicks that you can actually engage with. Sliding LEGO bricks into your shoes is an experience that will definitely take you back to your childhood! In an age where fashion and sportswear are taken so seriously, it’s heartwarming to see Adidas adding a bit of fun and frolic to our footwear, and that too in the form of LEGO…I mean who can resist that? Although I do despise stepping on LEGO with my foot, I wouldn’t mind it on my footwear!

Designer: Adidas x LEGO