Tag Archives: adidas

adidas Actually Built a Sub-$300 Shoe With Record-Breaking DNA

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Most runners will never own the shoe that broke the two-hour marathon barrier. The Adizero Adios Pro Evo 3 that Sabastian Sawe and a handful of other elite athletes wore into the history books this year was never really built for the rest of us. It’s fragile by design, priced somewhere north of $500, and made for maybe one perfect race before it’s done. That’s the actual problem adidas set out to fix with the Adizero Adios Pro 5: how do you take genuinely record-breaking technology and put it on the feet of someone training for their local Sunday marathon without asking them to spend half a paycheck or babysit a shoe that might not survive the training block that gets them there.

The answer, released globally on September 22 at $275, is a shoe that borrows its most important ideas from the Evo 3 and builds them into something you can actually train in, race in, and buy again next season. That distinction matters more than it might sound like it does. Super shoes have spent the last several years chasing marginal gains that only elite athletes could feel, at price points that only enthusiasts could justify. The Pro 5 is adidas’ attempt to close that gap, and from what’s been tested so far, it mostly succeeds.

Designer: adidas

The headline feature is something called ENERGYRIM, a carbon-fiber-infused ring that runs around the perimeter of the midsole instead of the carbon rods threading through the center, which is how most super shoes have handled propulsion since the category exploded. Freeing up that center space means more room for pure Lightstrike Pro foam directly under the foot, which adidas says translates to a 9 percent bump in energy return over the previous version. I’m generally skeptical of percentage claims in shoe marketing, but the logic here actually checks out from an engineering standpoint. More foam where your foot actually lands should matter more than a rod you never directly feel.

What’s harder to fake is the weight. The Pro 5 averages 177 grams, about 23 grams lighter than the Pro 4, which doesn’t sound dramatic until you’re 20 miles into a marathon and every gram left on the shoe is a gram you’re not fighting anymore. adidas has leaned into this a little too cheerfully in its own marketing, but the number holds up across early reviews, and it’s the kind of change runners actually feel rather than just read about.

The geometry shift is the quieter story here, and probably the more interesting one. Stack height moved to 39mm in the heel and 35mm in the forefoot, with the drop dropping from 6mm to 4mm. That’s a flatter ride than the outgoing model, and it’s a deliberate move toward something closer to how the Evo 3 actually rides. adidas isn’t hiding that this is a trickle-down shoe. It’s stating it outright, which I appreciate more than the usual vague marketing about “innovation.”

The upper got real attention too. Lightlock 2.0 adds anti-slip foam pods around the heel, addressing the one complaint that’s followed nearly every carbon racer since the category started: your heel slipping around mile 20 when your form starts to fall apart and you need the shoe to hold its end of the deal. Underneath, a Continental rubber patch at the toe-off zone means grip doesn’t disappear the moment the road gets wet, which matters more than any spec sheet number if you’ve ever raced through a rainy start line.

None of this makes the Pro 5 a shoe for everyone. It’s still a race-day tool built for people chasing a number on a clock, not a daily trainer for easy miles. But adidas tested it with more than 25 athletes across Kenya, Ethiopia, and the US before bringing it to market, and that groundwork shows in a shoe that feels less like a marketing exercise and more like an honest attempt to hand serious runners a genuine piece of the tech that just rewrote what a marathon can look like.

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Jennie’s adidas Superstar Actually Looks Like a Ballet Flat

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One of the biggest trends in sneakers and footwear in general over the past few years has been big brands rolling out their own take on “balletcore.” Personally, it’s a trend I hope sticks around, since the designs we’ve seen so far give me serious sneaker envy. They tend to strike the perfect blend between fashion and comfort, and for anyone who’s on their feet all day but still wants to look stylish, this aesthetic is one of the better options out there.

If you’re a fan of adidas and K-pop, specifically Blackpink, this latest collaboration with Jennie (who’s also a successful soloist in her own right) will be right up your soles. The adidas Superstar SQ Ballet marks the first pair of shoes Jennie has ever co-designed for any brand, which makes it a genuine collector’s item. But even if you’re not a K-pop fan, this is still worth a look if you’re after ballet-inspired shoes built for comfortable, everyday wear rather than actual dancing.

Designer: Jennie x adidas Originals

The Superstar has long been one of adidas’ most recognizable sneakers, but this version trades in the brand’s signature rounded shell toe for a square, ballet-flat-like toe box. Standard laces are gone too, replaced by an elastic closure that lets you slip into the shoes effortlessly. To complete the ballet look, a leather ribbon with a delicate bow accent runs across the vamp, giving the sneaker a softer, more feminine touch.

Don’t let the delicate detailing fool you, though. The upper is crafted from premium leather, built for durability and everyday comfort as much as style. An ultra-light EVA foam sole keeps it wearable from morning to night, and both colorways, off-white/black and black/off-white, lean into the “quiet luxury meets streetwear” mood dominating fashion now.

The Superstar SQ Ballet drops in two colorways, listed under style codes LB3786 (Off White/Core Black/Core White) and LB3787 (Core Black/Core Black/Off White), priced at $130 on adidas.com. It anchors a bigger capsule called adidas Originals by JENNIE, built around a concept she’s dubbed “Functional Grace,” which also includes reworked trackwear, wrap skirts, sheer layers, and knitwear.

On her vision for the line, Jennie said she wanted to bring together the elegance of ballet and the freedom of space as concepts for “softness and strength.” She added that reworking the Superstar was about bringing “the softness and restraint found in ballet, as well as the strength behind it,” to a shoe that still feels unmistakably adidas. Reportedly, the design took a full year to complete, which explains why every detail feels intentional rather than rushed.

This isn’t the first time balletcore has found its way onto a sneaker, and we’ve covered plenty of these hybrid designs before. Converse Japan gave the All Star its own ballet-flat makeover with delicate straps and a softer silhouette, while Nike added satin ribbons to its Air Rift “Black Swan” that you could wrap around your ankle for a more theatrical finish. Birkenstock even teamed up with Repetto, the French ballet shoe maker, blurring the line between sandal and slipper entirely. What sets Jennie’s Superstar SQ Ballet apart is that it isn’t just a licensed nod to ballet dreamed up by a design team. It comes from someone with a genuine point of view on softness and strength, backed by a full year of development instead of a quick seasonal push.

At the end of the day, balletcore sneakers like this one prove that comfort and elegance don’t have to be mutually exclusive. Whether you’re drawn to it because you’re a die-hard Blackpink fan, an adidas collector, or simply someone who appreciates a sneaker that can go from errands to dinner without missing a beat, the Superstar SQ Ballet earns its spot in the rotation. And if this trend keeps producing shoes this thoughtful, I, for one, hope brands never let balletcore leave the building.

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Pharrell Quietly Revives Adidas’ Weirdest Y2K Water Shoe for $140

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Summer never really wants to let go, and neither does my closet. Every September I face the same annoying puzzle: sandals feel done, sneakers feel too heavy, and nothing in between actually handles a wet dock, a muddy trail, and a sidewalk trip to the coffee shop without looking like safety equipment. That gap between “technical” and “wearable” has been a real problem in footwear for years, and it’s exactly the space Adidas and Pharrell Williams just walked into with the PW Water Moc.

The shoe is the third release under Pharrell’s ongoing Virginia label with Adidas, and unlike the Jellyfish or the Flat Earther before it, this one isn’t chasing runway drama. It’s pulling from something a lot more obscure: the Adidas Adventure Water Moc, a shoe most people forgot existed after the early 2000s. That’s the smart move here. Instead of inventing a new gorpcore silhouette from scratch, Pharrell dug up a shoe that was already built for exactly this problem, water to land, and gave it a reason to exist again.

Designer: Pharell x Adidas

Functionally, it actually holds up. The upper mixes breathable mesh with reflective webbing, and bungee-style laces get tucked under a wide strap so you’re not fumbling with knots every time you take it off at the door. The outsole is lifted from the 2005 Carnuba Adventure Moc, which means deep, aggressive lugs instead of the flat rubber most casual slip-ons get away with. It’s a shoe that seems genuinely fine with a creek crossing, not just a shoe that photographs well near one.

Where it gets interesting, and where I think Pharrell earns his credit, is the colorways. Adidas didn’t sand down the nostalgia to make it more palatable. The Lucid Ray Blue option comes with pink and seafoam accents that are unapologetically early-2000s, the kind of palette that would’ve looked at home on a Bratz commercial or a Limp Bizkit music video. There’s a black and silver pair for people who want the shape without the loud attitude, and a yellow colorway that splits the difference. None of them try to disguise where they came from.

I’ll admit I’m a little biased toward brands that actually go back to their own archive instead of just borrowing someone else’s aesthetic and calling it retro. Adidas has done this a few times now, quietly, and it tends to land better than the loud “vintage-inspired” drops that never point to an actual source. The Water Moc isn’t just Y2K flavored, it’s a real product from that era, rebuilt with better materials and a designer who clearly has affection for it rather than just using it as a trend hook.

At $140, it sits in a fair spot for a collaboration shoe with this much design history behind it. It’s not cheap, but it’s not asking you to pay Jellyfish-level hype pricing for something that’s essentially a reissue with upgrades. That price point also tells you who this shoe is actually for: people who want a functional water-ready shoe but refuse to wear something that looks like it belongs on a kayaking instructor.

What sneaker culture has been missing lately is a bit of goofiness that still functions. So much of the current outdoor-meets-fashion movement takes itself seriously, all muted colors and technical fabric with barely any personality. The Water Moc doesn’t ask to be taken that seriously, and that’s honestly refreshing. It’s a shoe that remembers being weird was part of the appeal the first time around.

Whether it becomes a genuine wardrobe staple or just a fun seasonal pickup probably depends on how much you already like the era it’s pulling from. But as a piece of design thinking, going back into the brand’s own closet instead of reinventing the wheel, it’s one of the more honest moves Adidas has made in a while. Sometimes the best new shoe isn’t new at all. It’s just finally getting its second summer.

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adidas x DIOS Put Houston Car Culture on a $180 Sneaker

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Most sneaker collaborations start with a mood board. The DIOS x adidas Originals Megaride 01 feels like it started with a city. Specifically Houston, specifically at night, specifically the kind of night where car culture and Southern pride and a very particular kind of handmade craftsmanship all converge in one place. The design is dense with meaning in a way that rewards attention, and I think that’s exactly the point.

The first thing you notice is the restraint. The entire upper is Core Black leather, no gradient, no contrasting panels, no bold colorblock moment to grab your eye from across the room. DIOS and adidas made the deliberate choice to work almost entirely within one tone, which puts the pressure entirely on texture and form to carry the design. That’s a harder thing to pull off than it sounds, and the shoe earns it.

Designers; adidas Originals x DIOS

The cowboy boot references are the most discussed part of the design, and for good reason. The DIOS-branded toecap, stamped in Old English gothic lettering reading “DIOS Did It Ourselves,” is the shoe’s most striking typographic moment. It sits right where the toe cap of a traditional cowboy boot would be reinforced, borrowing that structural logic and translating it into something that reads as streetwear without losing the original reference. The lace shroud is covered in dense embossed floral leather, the kind of ornamental detailing you’d find on fine boot craftsmanship, and a snakeskin-textured panel sits just above the heel, anchoring the Western narrative with a material that has long been associated with Texas boot-making culture.

Then there’s the zipper closure. A silver zip runs across the midfoot where laces would ordinarily sit, which changes the silhouette profile considerably. It’s a cleaner, more architectural line that gives the shoe a slightly futuristic edge while simultaneously calling back to Western riding boots. The zipper pull is where things get genuinely interesting: a metal skeletal praying hands charm hangs from it, the kind of detail that shouldn’t work but absolutely does. It’s equal parts devotional and defiant, which is more or less DIOS in a single object.

The Houston car culture element lives in the hardware and the midsole. Chrome accents thread through the upper in subtle ways, but the real statement is the Megaride cushioning unit at the heel, finished in metallic silver. Photographed from behind, it reads almost like a chrome bumper, low and wide and polished. It’s a clever translation of an idea that could easily have been too literal, but the scale and placement keep it feeling like design rather than costume.

The heel counter carries DIOS iconography on both sides: a coiled serpent logo on one side, praying skeleton hands on the other. Both are worked in against the black leather with enough contrast to be visible without screaming for attention. The embossed star detail pressed into the top of the heel counter is quieter still, the kind of thing you clock after a second look. Contrast stitching traces the contours of the heel panels, reinforcing the handcraft quality the whole design is working to communicate.

The insole is unexpected in the best way. Against the otherwise all-black exterior, the lining is printed with a rope or lasso pattern in white, and the adidas logo is rendered in pink. It’s the one moment of warmth in an otherwise cool, severe design, and it functions almost like a private detail. The person wearing the shoe knows it’s there. Everyone else has to look closer.

Looking at the Megaride 01 as a whole design object, what I keep returning to is how resolved it feels. Every element connects to either cowboy boot craft, Houston car culture, or DIOS identity specifically, and none of those threads feel like they’re competing. That kind of coherence is genuinely rare in collaborative sneaker design, where the temptation to layer references without editing usually wins. DIOS and adidas resisted that, and the shoe is better for it.

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The $171 Vest Worn by F1 Drivers Hit the World Cup

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Heat has always been part of the game. Whether you’re a footballer running laps before a match, a Formula 1 driver crammed into a cockpit where temperatures can soar to 55-60°C, or a cyclist grinding through the Tour de France in July, managing your body temperature isn’t just about comfort. It’s about survival and, more specifically, performance.

That’s exactly what Dutch company Inuteq has been working on for years, quietly and without much fanfare, until now. Their PCM CoolOver, a cooling vest built on phase-change material technology, has found its way into one of the most high-profile collaborations in sportswear: the adidas CLIMACOOL System, officially unveiled for the FIFA World Cup 2026.

Designers: adidas x Inuteq

The way phase-change material works is genuinely clever. The vest contains PCM cells made from 100% biobased materials that absorb heat from the body as they gradually transition from solid to liquid state, keeping the surface at a consistent, controlled temperature. The 15°C version, the one widely used by athletes in sport and recovery, delivers up to 2.5 hours of constant cooling. No batteries, no electricity, no complicated mechanics. Just material science doing what it’s supposed to do.

I’ll admit that I didn’t expect to find myself genuinely excited about a vest. But when you look at what this collaboration actually represents, it shifts the conversation in interesting ways. Cooling technology has been operating in the background of elite sport for a long time. Ice towels, cold baths, fans on the sideline. These solutions work well enough, but they’re reactive. The PCM CoolOver feels like a proper design response to a problem that deserves one. It’s specific, engineered, wearable, and built on science rather than just intuition.

The adidas partnership started in motorsport. The CLIMACOOL System was originally developed to help Mercedes-AMG Petronas F1 Team drivers, including George Russell and Kimi Antonelli, cope with extreme cockpit heat. From there, it was adapted, tested, and refined alongside football clubs including Manchester United, Juventus, and Arsenal, before being made available to all adidas partner federations at the 2026 World Cup. That’s a journey from one of the most technically demanding environments in sport to one of the most globally watched. Not a bad trajectory for what is, at its core, a vest.

The numbers are worth sitting with for a moment. The system reduces core body temperature by up to 0.5°C and skin temperature by up to 13°C, with a complementary overshoe that brings foot temperature down by up to 2°C in minutes. The Spanish Football Federation was quick to point out how they’ve been using the vest before matches, after training, and at half-time to support player recovery and readiness. When a federation is publicly crediting a vest as part of their performance strategy, that tells you something.

What also deserves attention here is the sustainability angle. Inuteq’s PCM technology is USDA-certified 100% biobased and REACH compliant, which makes it one of the only cooling vests on the market that can make those claims. In a category that could easily lean on synthetic chemicals and disposable components, the fact that this product is also biodegradable and fabric-free, easy to clean and even sterilize, puts it in a different class. Good design shouldn’t have to compromise on this, and here, it doesn’t.

The PCM CoolOver comes in multiple temperature variants: 6.5°C, 15°C, 21°C, 24°C, and 29°C, each calibrated for different conditions and use cases, from elite athletic performance to industrial and medical settings. The range feels thoughtful, like a product family that was designed to solve real problems across real environments rather than chase a single use case.

Cooling as a design challenge might not carry the aesthetic glamour of, say, a new sneaker drop or a conceptual chair. But the PCM CoolOver is proof that genuinely functional design, the kind that solves a physical human problem with precision and care, is just as compelling, and arguably more necessary. The fact that it has quietly traveled from Dutch labs to Formula 1 cockpits to World Cup pitches says more about its value than any product launch ever could.

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The Adidas Sneaker That Takes 24 Hours to Print and Seconds to Want

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Footwear has always been a quiet conversation between technology and design. But every so often, a shoe comes along that forces the conversation out loud. Adidas’ Climacool Laced is that shoe for this season, and whether or not you’re a sneakerhead, it deserves your attention.

The Climacool story started in 2024, when Adidas introduced the original Climacool as a single-piece 3D-printed shoe built around one ambitious idea: a shoe “made like nothing, feels like nothing, looks like nothing.” Bold claim. Bolder execution. The original concept was all about a lattice structure that could mold to the foot while letting air move freely around it, a complete departure from how sneakers are traditionally assembled. For the FW26 season, Adidas evolved that vision with the Climacool Laced, and the update is both practical and surprisingly elegant.

Designer: Adidas

The key addition, as the name makes clear, is laces. That might sound minor, but it’s actually a thoughtful design decision. The original Climacool’s slip-on format was a statement in itself, but laces open the shoe up to more foot shapes, more wearers, and more moments. It’s the kind of iteration that shows a brand actually listening rather than just launching. The lace-up construction is also paired with updated traction and that signature ghost stripe detail, rendered in monochromatic white or contrasting black depending on the colorway.

The construction process is still the headline. Each pair of Climacool Laced shoes is built using Digital Light Synthesis (DLS) 3D printing, a process that takes approximately 24 hours per shoe. DLS is not your average desktop 3D printer situation. It’s an advanced additive manufacturing technique that uses UV light to cure liquid resin layer by layer, producing structures with far more precision and flexibility than traditional methods. The result is the Climacool’s defining characteristic: a fully 3D-printed lattice upper that reads almost like a woven textile but behaves more like an engineering diagram.

That lattice is functional. Adidas engineered it to allow 360° airflow, with strategically placed mesh ventilation zones that keep feet cool during movement. The shoe also includes arch support and integrated heel pillows, features that might get lost in all the tech conversation but matter enormously for everyday wearability. This is not a shoe designed to live in a display case, even if it could pull off that assignment very convincingly.

Visually, the Climacool Laced occupies an interesting space. It’s undeniably futuristic but somehow not alienating. The all-white or off-white colorway with contrasting black laces has a restraint to it that most tech-forward shoes abandon in favor of maximalism. It looks like something designed by someone who trusts the material to do the talking. A pink colorway has also surfaced, which adds a playful dimension and signals that Adidas is leaning into a broader audience rather than keeping this in the realm of experimental footwear for the few.

The campaign behind the shoe features Kahleah Copper and Jalen Williams, both known for their off-court style, which positions the Climacool Laced firmly in lifestyle territory rather than performance. That framing matters. Adidas is making a clear argument that 3D-printed construction isn’t a niche technology story. It’s a mainstream design choice. And with the original Climacool retailing at $140, they’re pricing it to be worn, not collected.

My take? The Climacool Laced feels like proof that fashion and manufacturing are finally having a productive conversation. Too often, 3D-printed shoes land as concepts that never quite cross the threshold into something you’d actually reach for in the morning. The Climacool Laced crosses it. The lace addition alone takes it from art object to wardrobe player, and the 24-hour production process behind each pair gives it a quiet sense of craft that fast fashion simply can’t replicate.

We’re at a point where the most interesting footwear design isn’t happening on a sketch pad. It’s happening in a digital file, cured by light, one layer at a time. The Climacool Laced makes that shift feel not just inevitable, but genuinely exciting.

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Pokémon and adidas partner for 12 nostalgic sneakers fans will want to wear, landing in September

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Pop Culture brands often turn to sneaker fanfare from time to time. This time around, it’s Pokémon that’s treading the collaboration route. For its 30th anniversary celebration, Pokémon is joining forces with adidas Originals for a comprehensive collection of 12 Pokémon x adidas Originals 30th Anniversary Sneakers.

As you’d expect from the names involved, the collaborative silhouettes blend the ‘90s nostalgia with modern streetwear style, giving those who have grown up playing Red and Blue on Nintendo Game Boy a reason to rekindle their memories.

Designer: Pokémon x adidasPokémon x adidas

Since its inception in 1996, Pokémon has evolved from the screens of the Game Boy to become one of the highest-grossing media franchises. The incredible journey is reflected through the signifying colors, textures, and unique structural add-ons that show up on the sneakers to portray the distinctive antics of various Pokémon.

The global release of the Pokémon-inspired sneaker collection is scheduled for September 2026. The sneakers that we are looking at include the adidas charms like the Samba, Superstar, and the Gazelle. These have been reimagined for Pokémon fans with colors and motifs to celebrate their beloved characters.

The highlight of the collaboration is three models designed after the lavender tones of Mewtwo. Other motifs embracing the collection include the wing-shaped overlays of Charizard and the textured yellow sneaker uppers drawn from Pikachu. A Pro Model and one Superstar iteration use fuzzy yellow uppers mimicking the Pikachu fur texture and are completed with Poké Ball lace dubraes.

The other Superstar silhouette is presented with a clean white base. The base is covered in an all-over graphic Pikachu print. A Charizard-inspired Superstar sneaker features a wing-shaped flap overlaying the eyelets, a nod to the character’s draconic form. As mentioned earlier, it’s Mewtwo that adidas and Pokémon have given the most attention. Mewtwo ZX 8000 sneaker design features a Master Ball lace charm with lavender and violet tones and horn-like ears to complement the character. The other two models are an original Samba and Handball Spezial. The latter has a heel loop inspired by the cord-like add-on extending from the back of Mewtwo’s neck.

Every pair of sneakers in the collection is a sublime blend of both brands. While adidas has gone ahead and presented its best models, Pokémon has left no stone unturned to ensure they are a true symbolic representation of what it represents. For the fans willing to open their wallets for a pair of adidas footwear with Pokémon branding, the commemorative sneakers are likely to retail between $110 and $180.

30th Anniversary Collection of Pokémon x adidas Originals will make a global debut in September this year and will be available via the adidas online store and select retailers.

 

 

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adidas x Carnival’s $170 Sneaker Is a Love Letter to Retro Gaming

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Somewhere between digging through a crate of old game cartridges and reaching for a solid pair of running shoes, Bangkok-based streetwear boutique CARNIVAL found its latest idea. The result is the CARNIVAL x adidas Adizero EVO SL “The Grey Console,” and it’s the kind of release that doesn’t need to try very hard to get your attention. It earns it.

The concept is straightforward but well-executed: take the familiar grey shell of a retro gaming console, the kind that sat under your TV in the early 2000s, and translate that visual language onto one of adidas’ most capable modern runners. The grey mesh upper immediately reads like vintage hardware, the color of a Nintendo 64 or an original PlayStation left to age gracefully on a shelf. It’s industrial and a little utilitarian, but it also carries a specific kind of warmth that only nostalgia can give something.

Designers: adidas x Carnival

The real conversation starts in the details. The red, yellow, green, and blue accents scattered across the eyelets and branding aren’t subtle, but they don’t need to be. Those four colors are a shared visual memory for anyone who grew up with a controller in their hands. They’re shorthand for a specific era before streaming services and mobile gaming dominated everything, when plugging in a console felt like an event. CARNIVAL didn’t over-explain the concept. They trusted the design to speak, and it does.

What makes the execution particularly sharp is how disciplined the color placement is. The multicolor hits appear along the eyelets, surfacing only when you look closely. It rewards a second look. The grey mesh has a breathable, open texture that adds depth to the upper without overcomplicating the silhouette. The branding stays restrained, letting the colorway do the storytelling rather than relying on logos to carry the concept. The overall result is a shoe that reads as athletic from across a room and as a considered design object the moment you hold it.

Performance-wise, the shoe isn’t riding purely on its references. The Adizero EVO SL runs on adidas’ LightStrike Pro foam, originally developed for elite race-day running. The midsole delivers a soft, responsive bounce without feeling excessive or gimmicky. A dimensional outsole structure aids weight transfer during a run, and the Continental™ Rubber at the forefoot adds traction that actually holds up. It’s a performance shoe doing exactly what a performance shoe should, just with a story attached to it.

That combination, a technically credible runner dressed in pure nostalgia, is what makes this collaboration feel earned rather than opportunistic. The EVO SL has built a strong collab roster with names like BAPE, Pharrell, and Hartcopy. CARNIVAL slots into that lineup not by screaming the loudest, but by being the most specific. The “Grey Console” concept doesn’t try to appeal to everyone. It targets a very particular person: one who played video games growing up, grew into someone who cares about footwear, and now finds those two worlds overlapping in a way that feels genuinely satisfying.

That specificity is exactly what separates a great collab from a forgettable one. Too many collaborations chase something broadly recognizable but ultimately hollow. The best have a point of view. CARNIVAL has always been good at this. As a Bangkok-based retailer with a loyal following across Southeast Asia, they consistently bring a cultural perspective that doesn’t feel assembled by committee. The Grey Console is personal, and that’s precisely why it lands.

At $170, it’s priced fairly for what it offers. The LightStrike Pro midsole appears in adidas race shoes that cost considerably more. You’re getting actual running capability here, not just a lifestyle silhouette with a compelling colorway bolted on. The shoe dropped on July 22, and sizes disappeared quickly. Whether a wider rollout is coming remains unclear, which makes the limited availability feel oddly appropriate for a concept this specific.

Some releases are designed to be everywhere. Some are designed for the person who immediately understands what they’re looking at. The CARNIVAL x adidas Adizero EVO SL “The Grey Console” is firmly the latter. That’s not a complaint. It’s a compliment.

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adidas Hyperboost Euphoria: The Foam That Outgrew the Track

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Performance sneakers have a habit of making promises they can’t quite keep outside of the gym. They arrive looking like they were engineered on a space station, and the moment you wear them to brunch, you realize the rocker sole is pushing you forward like you’re perpetually late for a sprint. adidas knows this tension well, which is probably why the Hyperboost Euphoria exists.

The Euphoria is the lifestyle sibling of the Hyperboost Edge, the performance running shoe adidas dropped in March. Where the Edge was built for the track, the Euphoria is built for the life you actually live, the one that involves a lot of walking, standing, sitting in cafés, and occasionally jogging for a bus. adidas pulled the same Hyperboost cushioning technology, the pebbled supercritical foam that made the Edge genuinely exciting, and reworked everything else around it. The midsole is carved out to save weight. The stance is wider. The heel extends out. The rocker is intentionally dialed back so the shoe doesn’t feel like it’s trying to propel you somewhere you didn’t ask to go. The result is a platform that is stable and grounded in a way that actually makes sense for daily wear.

Designer: adidas

The upper is where things get interesting from a pure design standpoint. A large TPU net structure wraps the sidewalls, giving the silhouette a kind of exoskeleton quality that reads as technical without being loud about it. The semi-transparent nylon material plays against the structured cage nicely, hinting at the construction underneath. adidas also swapped out the mountain logo on the tongue for the Trefoil, a small but deliberate move that signals exactly what this shoe is: an Originals product, not a performance one. It is the kind of detail that only obsessives notice, and yet it matters.

There is an argument to be made that adidas is exceptionally good at this particular move, taking foam technology born in performance and migrating it into lifestyle. The Boost lineage did it. The 4D midsole has done it. The Hyperboost is following that same arc, and it makes sense commercially and creatively. If you develop something genuinely good, you eventually want it to live in more places.

The Euphoria has also already been spotted off the pitch on Jude Bellingham, Lionel Messi, and Pedri during the FIFA World Cup. That kind of high-profile visibility is not accidental, and it reinforces the positioning. adidas is clearly not treating this as a minor side release.

Colorway-wise, the launch lineup covers blue, black, and white, an all-black option, white and black, and a red that carries the same energy as the more expressive iterations. Bold but not chaotic, which tracks with the overall aesthetic of the shoe.

What I keep thinking about is how the sneaker market has recalibrated around comfort in a way that would have seemed overcorrected a decade ago. The chunky foam wave came, peaked, and landed somewhere permanent. Consumers who once wanted flat, minimal silhouettes are now completely comfortable in a stacked platform, and brands like adidas have gotten very good at making that stack feel intentional rather than excessive. The Hyperboost Euphoria does not feel like a compromise between performance and lifestyle. It feels like a shoe that was designed for exactly where it ended up.

Ilka Liebmann, VP of Design Footwear at adidas Originals, described it best: the shoe was created for those who embrace a sport-inspired lifestyle, people who prioritize spontaneity, comfort, and energy, and let movement lead them. That framing is a little aspirational by nature, but it is also accurate to the product. The Euphoria wears confidently. It does not demand context. You could pair it with technical trousers or track pants or denim and the shoe holds its own across all three.

adidas has made a genuinely considered thing here, and it lands at a moment when the performance-to-lifestyle pipeline feels more refined than ever.

The post adidas Hyperboost Euphoria: The Foam That Outgrew the Track first appeared on Yanko Design.

adidas BB.01 is first 3D-printed basketball shoe built to improve stability and flexibility on court

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While the world is fixated on who’s making it to the quarterfinals of the FIFA World Cup. adidas thinks it’s done enough for the love of the game with the Trionda, and now it’s time to shift focus to basketball. To do that, the sportswear giant is bringing 3D-printed footwear innovation to the hardwood with the launch of adidas BB.01. It is the first 3D-printed basketball shoe to hit the market, in an eye-catching combination of Solar Red and Orbit Grey.

The 3D printed basketball shoe from adidas is a definite head-turner. It’s called the adidas BB.01 “Solar Red/Orbit Grey,” and it’s nothing like the traditional canvas, textile, and foam silhouettes. While most shoe midsoles are molded in factories, the BB.01 is printed entirely from resin in layers instead.

Designer: adidas

The basketball shoe is part of adidas’ Project R.A.P (Radical Athlete Perception). The program ensures that adaptive manufacturing is not just an experimental category but an actual way to create functional, court-worthy footwear. Based on this ideology, adidas BB.01 has been a long time coming.

The much-anticipated footwear finally has a release date and a price. Fans should be able to get their feet into the 3D-printed marvel starting July 14, when it will be available through the adidas Confirmed app for $250. Meticulously combining “cutting-edge digital manufacturing with elite on-court performance,” the shoe features Orbit Grey in the base, which, in contrast, is highlighted by the Solar Red upper cage. The Three Stripes logo is present on the heel, from where it extends upward toward the collar.

Since the footwear is designed to complement the wearer’s performance on the court, its 3D printed midsole is designed to handle the impact and keep the player “stable through cuts and landings.” The footwear weighs only 15.13 oz (428 g) and comes with its most striking resin outer shell on top of the engineered midsole, which utilizes a lattice design across the sidewalls. This form factor allows the shoe to flex with the twisting nature of the foot. Higher-density printing is also carried out around the toes and heels for stability.

adidas BB.01 is not an attractive shoe on the outside alone. On the inside, it also features a soft textile bootie that locks the foot in place, ensuring support and comfort. A flagbearer of the future of 3D printing in the footwear industry, adidas BB.01 will release on July 14, but you can start registering for it as early as July 9 through the company website.

The post adidas BB.01 is first 3D-printed basketball shoe built to improve stability and flexibility on court first appeared on Yanko Design.