Tag Archives: adidas

adidas x Carnival’s $170 Sneaker Is a Love Letter to Retro Gaming

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Somewhere between digging through a crate of old game cartridges and reaching for a solid pair of running shoes, Bangkok-based streetwear boutique CARNIVAL found its latest idea. The result is the CARNIVAL x adidas Adizero EVO SL “The Grey Console,” and it’s the kind of release that doesn’t need to try very hard to get your attention. It earns it.

The concept is straightforward but well-executed: take the familiar grey shell of a retro gaming console, the kind that sat under your TV in the early 2000s, and translate that visual language onto one of adidas’ most capable modern runners. The grey mesh upper immediately reads like vintage hardware, the color of a Nintendo 64 or an original PlayStation left to age gracefully on a shelf. It’s industrial and a little utilitarian, but it also carries a specific kind of warmth that only nostalgia can give something.

Designers: adidas x Carnival

The real conversation starts in the details. The red, yellow, green, and blue accents scattered across the eyelets and branding aren’t subtle, but they don’t need to be. Those four colors are a shared visual memory for anyone who grew up with a controller in their hands. They’re shorthand for a specific era before streaming services and mobile gaming dominated everything, when plugging in a console felt like an event. CARNIVAL didn’t over-explain the concept. They trusted the design to speak, and it does.

What makes the execution particularly sharp is how disciplined the color placement is. The multicolor hits appear along the eyelets, surfacing only when you look closely. It rewards a second look. The grey mesh has a breathable, open texture that adds depth to the upper without overcomplicating the silhouette. The branding stays restrained, letting the colorway do the storytelling rather than relying on logos to carry the concept. The overall result is a shoe that reads as athletic from across a room and as a considered design object the moment you hold it.

Performance-wise, the shoe isn’t riding purely on its references. The Adizero EVO SL runs on adidas’ LightStrike Pro foam, originally developed for elite race-day running. The midsole delivers a soft, responsive bounce without feeling excessive or gimmicky. A dimensional outsole structure aids weight transfer during a run, and the Continental™ Rubber at the forefoot adds traction that actually holds up. It’s a performance shoe doing exactly what a performance shoe should, just with a story attached to it.

That combination, a technically credible runner dressed in pure nostalgia, is what makes this collaboration feel earned rather than opportunistic. The EVO SL has built a strong collab roster with names like BAPE, Pharrell, and Hartcopy. CARNIVAL slots into that lineup not by screaming the loudest, but by being the most specific. The “Grey Console” concept doesn’t try to appeal to everyone. It targets a very particular person: one who played video games growing up, grew into someone who cares about footwear, and now finds those two worlds overlapping in a way that feels genuinely satisfying.

That specificity is exactly what separates a great collab from a forgettable one. Too many collaborations chase something broadly recognizable but ultimately hollow. The best have a point of view. CARNIVAL has always been good at this. As a Bangkok-based retailer with a loyal following across Southeast Asia, they consistently bring a cultural perspective that doesn’t feel assembled by committee. The Grey Console is personal, and that’s precisely why it lands.

At $170, it’s priced fairly for what it offers. The LightStrike Pro midsole appears in adidas race shoes that cost considerably more. You’re getting actual running capability here, not just a lifestyle silhouette with a compelling colorway bolted on. The shoe dropped on July 22, and sizes disappeared quickly. Whether a wider rollout is coming remains unclear, which makes the limited availability feel oddly appropriate for a concept this specific.

Some releases are designed to be everywhere. Some are designed for the person who immediately understands what they’re looking at. The CARNIVAL x adidas Adizero EVO SL “The Grey Console” is firmly the latter. That’s not a complaint. It’s a compliment.

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adidas Hyperboost Euphoria: The Foam That Outgrew the Track

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Performance sneakers have a habit of making promises they can’t quite keep outside of the gym. They arrive looking like they were engineered on a space station, and the moment you wear them to brunch, you realize the rocker sole is pushing you forward like you’re perpetually late for a sprint. adidas knows this tension well, which is probably why the Hyperboost Euphoria exists.

The Euphoria is the lifestyle sibling of the Hyperboost Edge, the performance running shoe adidas dropped in March. Where the Edge was built for the track, the Euphoria is built for the life you actually live, the one that involves a lot of walking, standing, sitting in cafés, and occasionally jogging for a bus. adidas pulled the same Hyperboost cushioning technology, the pebbled supercritical foam that made the Edge genuinely exciting, and reworked everything else around it. The midsole is carved out to save weight. The stance is wider. The heel extends out. The rocker is intentionally dialed back so the shoe doesn’t feel like it’s trying to propel you somewhere you didn’t ask to go. The result is a platform that is stable and grounded in a way that actually makes sense for daily wear.

Designer: adidas

The upper is where things get interesting from a pure design standpoint. A large TPU net structure wraps the sidewalls, giving the silhouette a kind of exoskeleton quality that reads as technical without being loud about it. The semi-transparent nylon material plays against the structured cage nicely, hinting at the construction underneath. adidas also swapped out the mountain logo on the tongue for the Trefoil, a small but deliberate move that signals exactly what this shoe is: an Originals product, not a performance one. It is the kind of detail that only obsessives notice, and yet it matters.

There is an argument to be made that adidas is exceptionally good at this particular move, taking foam technology born in performance and migrating it into lifestyle. The Boost lineage did it. The 4D midsole has done it. The Hyperboost is following that same arc, and it makes sense commercially and creatively. If you develop something genuinely good, you eventually want it to live in more places.

The Euphoria has also already been spotted off the pitch on Jude Bellingham, Lionel Messi, and Pedri during the FIFA World Cup. That kind of high-profile visibility is not accidental, and it reinforces the positioning. adidas is clearly not treating this as a minor side release.

Colorway-wise, the launch lineup covers blue, black, and white, an all-black option, white and black, and a red that carries the same energy as the more expressive iterations. Bold but not chaotic, which tracks with the overall aesthetic of the shoe.

What I keep thinking about is how the sneaker market has recalibrated around comfort in a way that would have seemed overcorrected a decade ago. The chunky foam wave came, peaked, and landed somewhere permanent. Consumers who once wanted flat, minimal silhouettes are now completely comfortable in a stacked platform, and brands like adidas have gotten very good at making that stack feel intentional rather than excessive. The Hyperboost Euphoria does not feel like a compromise between performance and lifestyle. It feels like a shoe that was designed for exactly where it ended up.

Ilka Liebmann, VP of Design Footwear at adidas Originals, described it best: the shoe was created for those who embrace a sport-inspired lifestyle, people who prioritize spontaneity, comfort, and energy, and let movement lead them. That framing is a little aspirational by nature, but it is also accurate to the product. The Euphoria wears confidently. It does not demand context. You could pair it with technical trousers or track pants or denim and the shoe holds its own across all three.

adidas has made a genuinely considered thing here, and it lands at a moment when the performance-to-lifestyle pipeline feels more refined than ever.

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adidas BB.01 is first 3D-printed basketball shoe built to improve stability and flexibility on court

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While the world is fixated on who’s making it to the quarterfinals of the FIFA World Cup. adidas thinks it’s done enough for the love of the game with the Trionda, and now it’s time to shift focus to basketball. To do that, the sportswear giant is bringing 3D-printed footwear innovation to the hardwood with the launch of adidas BB.01. It is the first 3D-printed basketball shoe to hit the market, in an eye-catching combination of Solar Red and Orbit Grey.

The 3D printed basketball shoe from adidas is a definite head-turner. It’s called the adidas BB.01 “Solar Red/Orbit Grey,” and it’s nothing like the traditional canvas, textile, and foam silhouettes. While most shoe midsoles are molded in factories, the BB.01 is printed entirely from resin in layers instead.

Designer: adidas

The basketball shoe is part of adidas’ Project R.A.P (Radical Athlete Perception). The program ensures that adaptive manufacturing is not just an experimental category but an actual way to create functional, court-worthy footwear. Based on this ideology, adidas BB.01 has been a long time coming.

The much-anticipated footwear finally has a release date and a price. Fans should be able to get their feet into the 3D-printed marvel starting July 14, when it will be available through the adidas Confirmed app for $250. Meticulously combining “cutting-edge digital manufacturing with elite on-court performance,” the shoe features Orbit Grey in the base, which, in contrast, is highlighted by the Solar Red upper cage. The Three Stripes logo is present on the heel, from where it extends upward toward the collar.

Since the footwear is designed to complement the wearer’s performance on the court, its 3D printed midsole is designed to handle the impact and keep the player “stable through cuts and landings.” The footwear weighs only 15.13 oz (428 g) and comes with its most striking resin outer shell on top of the engineered midsole, which utilizes a lattice design across the sidewalls. This form factor allows the shoe to flex with the twisting nature of the foot. Higher-density printing is also carried out around the toes and heels for stability.

adidas BB.01 is not an attractive shoe on the outside alone. On the inside, it also features a soft textile bootie that locks the foot in place, ensuring support and comfort. A flagbearer of the future of 3D printing in the footwear industry, adidas BB.01 will release on July 14, but you can start registering for it as early as July 9 through the company website.

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Rick Owens and adidas Are Back, and They Brought Air Conditioning

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If you’ve ever stood outside in peak summer heat thinking, “someone really needs to fix this,” Rick Owens apparently heard you. At his Spring/Summer 2027 menswear show held at the Palais de Tokyo during Paris Men’s Fashion Week, the notoriously dark, architectural designer made a surprise announcement of sorts: he and adidas are back together, and this time, they came with cooling technology sewn right into the clothes.

The reunion itself is already big news. The original Rick Owens x adidas partnership ran from 2013 to 2017 and produced some of the most visually striking footwear of that era. Chunky, sculptural sneakers that looked like they belonged in a sci-fi film became collector staples. Nearly a decade later, the two are picking up right where they left off creatively, but the direction has shifted entirely. This is no longer about shoes. This is about what you put on your body when the planet refuses to cooperate.

Designers: Rick Owens x adidas

The collection features inflatable tracksuits fitted with adidas’ Climacool technology and integrated fans that circulate air directly around the wearer. Ballooning jackets and shorts expand dramatically around the body, creating silhouettes that look part sculptural art installation, part protective gear for some future we haven’t quite arrived at yet. The palette stays true to Owens’ signature obsessions: black, white, leather, latex, and technical fabrics that make everything feel simultaneously post-apocalyptic and razor-precise.

What makes this more than a clever gimmick is the context. Paris was reportedly sweltering during this particular fashion week, making the inflatable cooling garments less of a conceptual gesture and more of a direct, almost blunt response to conditions on the ground. Owens didn’t hide the technology. He put it front and center, letting the puffed forms become the silhouette rather than something tucked away beneath a lining. Wearable cooling as a visible design choice rather than a discreet utility is a genuinely interesting move, and it reframes what performance wear can mean in a luxury context.

The show itself was called “Stone.” It was moved from its usual afternoon time slot, which already tells you the team was thinking about heat logistics from the jump. Presented at the Palais de Tokyo, the setting felt apt for a collection that reads like a serious piece of speculative design. These are clothes asking a real question: as temperatures climb and climate disruption becomes a consistent backdrop to daily life, how does fashion respond beyond making linen shirts?

Rick Owens has always had this quality where the extreme nature of his vision somehow makes total sense the moment you see it in context. Inflatable suits with fans built in sounds absurd until you’re watching models move through them on a scorching Paris afternoon. Then it starts to feel less like provocation and more like logic. That balance between the theatrical and the genuinely functional is exactly what keeps this designer relevant across decades.

The adidas partnership adds a layer here that feels important. adidas brings serious technical credibility, including Climacool, which has roots in motorsport and was developed over years before making it to football. Pairing that depth of performance engineering with Owens’ architectural fashion language creates something that neither brand could pull off alone. It’s not a logo collaboration. It’s a genuine material conversation between two very different fluencies in how clothing can perform.

Whether these pieces ever reach everyday consumers in a wearable form, or whether they stay in the realm of editorial and collector culture, almost doesn’t matter for the conversation they’re opening. Climate-adaptive fashion has been floating around the design world for a few years now, usually in academic or experimental contexts. Seeing it hit a major runway like this, with actual technology and actual scale behind it, moves the needle. The Rick Owens x adidas SS27 collection isn’t just a reunion worth noting. It’s a reminder that the most interesting design often comes from taking an urgent problem and refusing to make it invisible.

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BAPE x adidas Just Dropped the World Cup Collab No One Expected

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World Cup fever is still very much here and while most brands scramble to slap national flags on whatever they can find, adidas Originals and BAPE® took a very different road. Their latest collaboration for FIFA World Cup 2026 doesn’t just dress you for the occasion. It makes a case for why football culture and street culture were never really separate to begin with, and it does so through some of the most deliberately designed pieces either brand has produced together.

The collection splits into two sets: Home and Away. That familiar football divide becomes the entire creative brief here, and both sides carry it out with real conviction. The Home Set draws from a green, red, and blue Trefoil ABC Camo palette inspired by the World Cup host nations, and looking at the jersey up close, it earns every bit of that boldness. The body runs ABC Camo in blue and green, the raglan sleeves come in red with white adidas Three Stripes, and the whole thing is anchored by a gold BAPE crest badge at the chest. It’s loud in exactly the right way, like something designed to be spotted from three rows back in a stadium. The Away Set takes a gray, gold, and pink Trefoil ABC Camo palette for a more tonal result. The grey camo runs across the entire body, broken up by gold Three Stripes at the shoulders and flashes of yellow and pink at the sides. It’s the quieter of the two, but quieter is relative when BAPE’s involved.

Designers: adidas x BAPE

Both jerseys share the same Teamgeist base, which brings a mid-2000s football silhouette into the picture. The curved panelling and construction feel genuinely archival, not in a nostalgic way, but in the way that certain shapes simply never stopped working. Tucked into the details are BAPE STA™ branding on the chest, the number 93 referencing the year the Japanese brand was founded, and a release-specific code “2W0G2M6” inscribed on the lower back. Those kinds of details matter. They’re the difference between a collab that’s worn and one that’s kept.

Then there are the shoes, and the shoes might be the real story. The EVO SL follows a deliberate mismatched design formula, with the Home colorway dressing the left shoe in pine green and the right in royal blue. BAPE’s ABC camo appears on the red shoelaces, the tongue, and sockliners, while a white Lightstrike Pro midsole sits below. The Away colorway takes a completely different approach. The right shoe runs in sky blue with BAPE’s Shooting Star on the lateral, the left goes pink with the Three Stripes taking the lead, and ABC camo hits the laces, collar, and liner on both shoes with gold accents running through the branding details. The bilingual touch is one of my favorite things about the Away pair specifically: “A Bathing Ape” appears across alternate feet in English and Japanese, which feels like a genuinely considered design decision rather than a detail added at the end.

The mismatched format is worth sitting with for a moment. Sneaker collaborations usually play it safe by keeping both shoes identical. Choosing to make each foot its own thing is a creative risk, and it pays off because it mirrors the home-away split of the collection itself. You’re not just wearing two colors, you’re wearing a concept.

The Home set is only available in North America and Latin America, while the Away set is available worldwide, excluding those regions. That regional exclusivity adds another layer to the storytelling, making geography part of the design language.

BAPE® and adidas have been at this since 2003, which means they’ve had more than twenty years to develop a shared creative vocabulary. You can feel that here. Neither brand is overexplaining itself or trying to dominate the other. The ABC Camo sits comfortably inside the Teamgeist template. The BAPE STA lives naturally on the EVO SL’s lateral. Two very distinct design languages, sharing space without either one losing its voice. At $200, the shoes aren’t a casual purchase, but as a design object tied to a specific cultural moment, they make a strong case for themselves.

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Adidas Finally Made the $150 Shoe Gym Rats and Runners Need

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Most gym bags tell a story. For hybrid athletes, that story usually includes at least two pairs of shoes: one for running, one for lifting, and a creeping sense that neither is ever quite right for the moment you need it most. It’s the kind of inefficiency that gets quietly accepted because, until recently, no one had built a convincing alternative. Adidas has apparently decided to change that.

The Adizero Dropset Pro, launched on June 17, is the brand’s most aggressive answer yet to the hybrid training problem. It pulls technology from two of Adidas’s strongest lineages, the speed-obsessed Adizero racing series and the stability-focused Dropset training franchise, and merges them into a single shoe priced at $150. On paper, that sounds like the kind of thing every sneaker company promises. In practice, the details suggest Adidas might actually mean it this time.

Designer: adidas

Start with the midsole. Lightstrike Pro foam, the same cushioning technology found in Adidas’s elite racing shoes, sits at the core of the Adizero Dropset Pro. It’s lightweight and responsive, built for forward momentum, which is exactly what you need when you’ve just finished a set of deadlifts and you’re heading into a 1K run. Energy Rods run through the midsole for propulsion, pushing you off the ground with the kind of efficiency that shaves seconds off your transitions without requiring you to think about it.

The outsole is where the gym training credibility lives. Continental rubber, paired with Adidas’s Lighttraxion system, handles grip on both wet track surfaces and gym floors with equal reliability. A heel that holds steady during squats and wall balls while a midfoot and forefoot that responds during speed work is not a simple engineering ask, and the fact that Adidas addressed both in the same build is the real story here. A 2.6mm Adizero sockliner keeps the platform low and grounded, which matters more than it sounds when you’re loading a barbell.

What makes this launch feel genuinely considered, rather than just well-packaged, is the research behind it. Adidas surveyed hybrid athletes globally and found that 49% say their current training footwear limits their performance during workouts, and 47% say their shoes don’t adequately support both running and strength training. Those are not small numbers. They point to a real gap in the market, and the Adizero Dropset Pro was developed specifically to close it, with input from hybrid athletes Graham Halliday and Fabian Eisenlauer who tested the shoe through actual training conditions, not just lab settings.

The shoe debuted in Stockholm at the HYROX World Championships, which is exactly the right room to make that kind of statement. HYROX, for the uninitiated, is a global competitive fitness race that combines eight one-kilometer runs with eight functional fitness stations, a format that makes the shoe-switching problem very, very obvious. Wearing a shoe built only for running means compromising on the sled pushes and ski ergs. Wearing a lifting shoe means grinding through the runs. The Adizero Dropset Pro enters that conversation with a clear argument.

At 8.7 oz for a men’s 10.5, it’s genuinely light by training shoe standards, a deliberate signal that Adidas isn’t treating the speed component as secondary to the stability work. The engineered mesh upper transitions into a woven material that keeps the profile sleek without sacrificing structure. The fit reportedly lands somewhere between the narrower Dropset Elite and the roomier Dropset 4, which means most foot shapes should find a comfortable home here without needing to size up.

At $150, the value case is straightforward. A quality running shoe and a quality training shoe together can easily double that number, so the math is at least honest. Whether the Adizero Dropset Pro genuinely delivers on both fronts under real training conditions will be the longer story, but the design intent is clear and the execution looks considered. Adidas isn’t asking you to compromise anymore. It’s just building the shoe that earns the right to make that offer.

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Adidas Just Squared the Stan Smith. It Actually Works.

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The Stan Smith is one of those shoes you either already own or have owned at some point. Originally developed as a tennis shoe in 1965 under the name Adidas Robert Haillet, it became one of Adidas’s most recognizable silhouettes of all time, outlasting trends, entire aesthetic movements, and decades of fluctuating fashion without ever really trying. It’s clean, it’s white, it’s unmistakable. So when Adidas announced the Stan Smith SQ, a version with a deliberately squared-off toe, the reactions were predictably split between “finally” and “why would you do that.” I land firmly in the first camp.

The square toe has a longer history than most people realize. Evidence of blunt-toed footwear dates back over 1,700 years, with roots in Japan, and the style resurfaced periodically over the centuries, including in Victorian women’s shoes and later through rodeo culture, where square toes were practical for balance and foot movement. In the modern era, Martin Margiela made it a high-fashion statement with his square tabi shoes, and that influence never quite went away. Now, with brands across the spectrum embracing exaggerated silhouettes and unconventional geometry, the square toe is very much back in serious conversation. Adidas didn’t just chase a trend here. They attached it to one of the most recognizable shoe silhouettes in existence, which is either a genius move or a bold gamble, probably both.

Designer: Adidas

What makes the Stan Smith SQ work is that Adidas knew where to stop. The rest of the shoe is essentially untouched. You still get the glossy white leather upper, the signature Three Stripes perforations along the side, the green heel tab, and yes, the actual photograph of Stan Smith on the tongue. The update is a single, precise edit: one geometric shift that changes the entire energy of the shoe without erasing everything that made it iconic in the first place. That kind of restraint is harder to achieve than people give designers credit for. It’s easy to overhaul. It’s much harder to know which one thing to change.

The squared toe box introduces a sharper, more structured profile. It makes the shoe feel less sporty and more fashion-adjacent, which is clearly the point. For a sneaker that has spent decades straddling the line between athletic and everyday wear, the SQ version leans confidently toward the latter. It reads as intentional in a way the original can’t always pull off, given how casual and effortless its default vibe tends to be. Put the Stan Smith SQ on with a clean outfit and it doesn’t just blend in, it actually finishes the look.

There will be people who find the square toe awkward, and I get it. Rounded toes are familiar. They feel safe, anatomical, expected. The square version asks you to commit to something a little more deliberate, a little more fashion-aware. It’s the kind of shoe that signals you’ve thought about what you’re wearing, even if the rest of your outfit is as simple as jeans and a white T-shirt. That’s not a bad thing to communicate.

At $130, the Stan Smith SQ is priced in line with the original, which is worth noting. This isn’t a luxury reimagining or a limited collector release. It’s a widely accessible design update dropping in the classic white and green colorway for Summer 2026. That accessibility matters. It means the square toe gets a real audience beyond the fashion insiders who already knew the Margiela reference. It puts the idea in front of people who just want a good shoe that looks considered, and that’s a much broader and more interesting conversation to be part of.

Whether you’re a sneakerhead, a design enthusiast, or just someone who likes footwear that looks like it was chosen on purpose, the Stan Smith SQ makes a quiet but confident case for itself. Not every update to a classic needs to be revolutionary. Sometimes the most interesting design decision is a single, deliberate line drawn somewhere it hasn’t been before.

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adidas Trionda Pro brings connected-ball technology to the FIFA World Cup 2026

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The much-awaited FIFA World Cup kicks off with an opener between co-hosts Mexico and South Africa at Mexico City Stadium on 12 June. While the fandom and the love for the most popular sport on earth remain constant off the field, there is a lot that’s changing on the field. The Virtual Assistant Referee (VAR) is getting more control of the game, with the power to intervene in spotting fouls and also identify real-time data from the specially designed football to make faster offside decisions, or pick out individual ball touches in a crowded set piece.

The football designed especially for match day is called Trionda Pro, which means “three waves.” It is styled in the colors and motifs of the three co-hosting nations, Mexico, Canada and the United States of America, and is said to arrive with a built-in motion sensor, which would send real-time ball data to VAR. The ball is now available for $170.

Designer: adidas

Created by adidas for the FIFA World Cup 2026, Trionda Pro is the official match ball of the tournament. It will arrive in a tricolor wave panel design with red, green, and blue graphics, which pays tribute to Canada, Mexico and the USA. The ball also features maple leaf, eagle, and star – again representing the nations – visible across the four-panel construction of the ball.

“The Trionda Pro has a textured surface for a more predictable trajectory, better touch and lower water uptake, combined with a thermally bonded seamless construction for added performance and design benefits,” adidas notes on its webpage dedicated to the match ball.

Even though the impactful silhouette makes the ball pretty identifiable on the ground, adidas and FIFA wanted more from it. To that accord, Trionda Pro features a 500Hz motion sensor installed inside of its specially created layer in one of the four panels. The other three panels are provided with counterbalances ensuring flight stability in all playing conditions. The sensor is part of adidas’ in-house Connected Ball Technology and used in the match ball. It sends accurate ball movement analytics to the VAR in real time and also helps identify individual touches precisely.

The data of the ball movement, then combined with AI and player-positioning data, can allow the virtual referee to assist with correct offside calls and also identify a handball from headers in a crowded space on the field. Accurate and fast decisions regarding off-sides and fouls can make a big difference in high-octane games, especially on the world stage. So, Trionda Pro is a viable tech upgrade to the sport, which is going into a mega tournament for a period of 39 days starting 11 June through 19 July, 2026.

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adidas Just Made the Best World Cup Drop for Your Dog

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adidas dropped a pet jersey collection for the FIFA World Cup 2026 and I genuinely cannot decide if it’s brilliant or completely unhinged. Maybe both. That tension is precisely what makes it worth paying attention to.

The collection features scaled-down versions of the official home kits for four national federations: Argentina, Mexico, Colombia, and Japan. Each jersey is made with interlock fabric, finished with heat-transferred federation crests and the adidas logo, and sized to fit pets of varying builds. On paper, it reads like a novelty item, the kind of thing that gets a cute Instagram moment and then disappears. But the more I think about it, the more I suspect adidas is operating on a level most people aren’t fully registering yet.

Designer: adidas

This isn’t the brand’s first move into pet fashion. They released a pet tracksuit collection in late 2025 and followed it up with Lunar New Year designs in early 2026. The World Cup drop is the third chapter, and it’s by far the most culturally loaded. Attaching pet merchandise to the biggest sporting event on the planet isn’t a gimmick. It’s a calculated bet on where consumer culture is right now. People don’t just watch the World Cup. They host parties, coordinate outfits, wear matching kits with their kids, and increasingly treat their pets as full participants in the whole ritual. adidas saw that behavioral shift and decided to meet the moment rather than wait for someone else to.

The design fidelity is where I think they actually earned some genuine respect here. These aren’t generic jerseys with a crest slapped on. The Argentina kit carries the iconic Albiceleste stripes. The Mexico jersey features the Piedra del Sol, the same Aztec sun stone print embedded in the human version. The Colombia and Japan kits follow the same logic: faithfully reproduce the visual DNA of the official tournament kits, just at a smaller scale. That level of attention to detail signals that adidas isn’t treating the pet market as an afterthought. They’re treating it as a legitimate extension of the product line, and that’s a meaningful distinction.

Whether that’s the right move commercially is a separate conversation. The pet economy has been growing steadily for years, and premium pet accessories have become a real, serious category. But there’s also a risk of diluting what a World Cup kit means. A national team jersey carries history, identity, and a specific kind of weight. Putting it on your Corgi is either a celebration of that connection or a softening of it, depending on how you feel about football culture to begin with. I lean toward the former, mostly because fandom has always been about emotional inclusion rather than gatekeeping.

What adidas is really selling here is a shared experience. The visual of a fan and their dog in matching kits is immediately legible as a moment of joy, and that’s not nothing. The FIFA World Cup 2026 runs from June 11 to July 19 across the United States, Canada, and Mexico, which means there’s an entire summer of viewing parties and matchday gatherings where this collection becomes exactly the kind of organic conversation starter that no marketing budget can easily manufacture. You don’t need a big campaign when your product photographs that naturally.

The collection became available on May 1st across North America, Latin America, and selected markets in Asia including Japan, China, Vietnam, the Philippines, and Indonesia, through adidas stores, retail partners, and online. The timing gives fans about six weeks to get their pets game-ready before the opening match. That’s enough runway to make it feel intentional rather than rushed. Is it the most important design release of 2026? Obviously not. But it’s a genuinely smart piece of brand work that understands its cultural moment, respects its source material, and executes with more craft than the premise suggests it deserves. Sometimes that’s enough. Sometimes that’s actually the point.

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Adidas Made a Marathon Shoe That Weighs Less Than an Apple

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Pick up an apple from your kitchen counter. Now imagine a pair of running shoes weighing less than that single piece of fruit. That’s the Adidas Adizero Adios Pro Evo 3, and it’s not a concept shoe or a lab curiosity. It just debuted at the 2026 London Marathon, worn by Sabastian Sawe and Yomif Kejelcha, who became the first athletes in history to break the sub-two-hour marathon barrier.

The Evo 3 weighs in at just 97 grams in a UK size 8.5, making it the first sub-100-gram racing shoe Adidas has ever produced. For context, the shoe’s box weighs more than the shoe inside it. That’s the kind of engineering achievement that sounds like a flex until you understand how much it actually matters at race pace.

Designer: adidas

The secret is a new construction called ENERGYRIM, a carbon-integrated design that completely rethinks how a supershoe is built. Rather than simply layering carbon plates into foam, Adidas redesigned the relationship between the two, allowing them to work in concert rather than independently. The result is a shoe that’s 30% lighter than its predecessor, with 11% greater forefoot energy return and a 1.6% improvement in running economy. To put those numbers in context: at the marathon level, a 1.6% improvement in running economy isn’t marginal. It’s the kind of number that separates a podium from a personal best.

The foam itself is the other major story here. Adidas developed a new generation of Lightstrike Pro Evo compound that is 50% lighter than the version used in the Evo 2. That’s not a small iteration. It’s a material science leap that took three years and over a dozen tested prototypes, refined in labs in Herzogenaurach and tested at altitude training camps in Kenya and Ethiopia. Elsewhere on the shoe, the outsole ditches the liquid rubber coating from the previous model in favor of strategically placed Continental rubber, a welcome upgrade for anyone who isn’t a professional sprinter running on perfectly dry asphalt. It’s a small change that makes the shoe meaningfully more accessible without compromising the weight equation in any significant way.

From a design standpoint, the Evo 3 is striking in the way extreme performance gear tends to be: lean, almost aggressive, with a silhouette that looks sculpted rather than constructed. The toebox is narrow, almost spike-like, which is clearly a functional decision rather than an aesthetic one. The fit prioritizes containment over comfort, and that feels like the right philosophy for a race day shoe that is not designed for casual wear. You wear shoes like this to run the fastest race of your life. The trade-offs are understood, and most serious runners will make them without hesitation.

The price is USD 500, with an initial limited release on April 27, 2026, and a wider launch expected in fall 2026. That price tag will raise eyebrows. But it helps to remember that the Adizero Evo franchise has already seen athletes break three world records and win over 30 major road races since 2023, including six World Marathon Major wins and an Olympic record time. The shoe’s pedigree isn’t marketing copy. It’s a documented track record.

What makes the Evo 3 genuinely interesting beyond the running community is what it represents as a design object. It sits at the intersection of sports science, materials engineering, and product design in a way that very few consumer products ever manage. The obsession with weight reduction, the carbon geometry experiments, the altitude testing: these are the ingredients of something closer to aerospace thinking than traditional footwear development. When the research process looks more like aircraft engineering than sneaker design, the result tends to look and perform like nothing that came before it.

Whether you run marathons or not, there’s a certain pleasure in watching a brand push against what seemed like a physical limit and actually break through. Adidas didn’t just shave a few grams off an existing shoe. They asked what a marathon shoe could look like if weight were treated as a fundamental design constraint rather than just another spec to optimize. The answer is 97 grams. And somehow, impossibly, it still performs better than everything that came before it.

The post Adidas Made a Marathon Shoe That Weighs Less Than an Apple first appeared on Yanko Design.