Lazzarini Design’s Cyborg hypercar steams into a future dominated by performance oriented EVs

A concept hypercar destined to set the tarmac on fire, as the machine stamps its authority over other four-wheelers. The beefy build and the intimidating front section of the car are comparable to a super fit bodybuilder in his prime.

Lazzarini Design Studio is the epitome of perfection and future-forward designs that’ll pave way for transportation, architecture and aerospace. The founder Pierpaolo Lazzarini has created a niche for his brand in the design space and their automotive creations are an inspiration, to say the least. Along with the flamboyant yacht and watercraft designs, the design studio wants to change the future landscape of commuting in style with equally impressive automotive creations.

The gull-winged Cyborg is a good example of this radical thinking that’ll shape the element of ludicrous style and power for four-wheeled beasts in a decade’s time. Machines capable of breakneck speeds while being powered by an electric powertrain. All this without compromising on the bold character capable of intimidating any other hypercar on the freeway. A form that’s comparable to a muscular fighter in the heavyweight category. Lazzarini Design seems to have drawn its inspiration from the acclaimed Bugatti Chiron on the front section, having a contoured flowing shape well complimented by the slim array of LED headlights.

From the sides and the rear section, it gives off the peculiar Bugatti Bolide hypercar vibe. The middle sections look a lot slimmer though and the muscular build-up on the front and rear makes me draw parallels with a toned bodybuilder who’s had the right dosage of steroids for muscle mass just at the right spots. The design studio refers to this creation as a half-human half-machine, which goes perfectly with my analogy (I hope so). The Cyborg indeed is a racing machine built for the future – one that you would keep staring at each time it blasts past you on the highway. The future indeed is exciting if Lazzarini Design Studio’s concept meets fruition!

Designer: Lazzarini Design Studio

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Sleek Hyundai Grandeur restomod elevates modern luxury with a retro vibe for this Bond ride

Grand Theft Auto gang car and the classic nightclub vibe of the Heritage Series Grandeur badass four-wheeler is the god-sent creation by Hyundai that’s set to bring back nostalgic memories in time.

Remember the Hyundai’s old school classic, Grandeur that debuted in 1986 (I was merely toddling at that time) to reflect the intricacies of the golden era? Now the South Korean has created a retro restomod electric concept dubbed Heritage Series Grandeur adapting the sedan’s boxy design with the modern elements for a car that’s irresistible. The classic form factor of the first-generation Grandeur that retired in 1992 is obvious with tweaks to the grille, wheels and moldings for a Cyberpunk appeal. The pixel lighting motif for the headlights and taillights radiates that true gangsta feels for head-turning action on the streets. Everything looks perfectly in place with the aluminum trim and silver turbofan wheels.

The interiors of the bond movie-worthy ride are done to bring a sense of luxury and tech-infused feel thanks to the interior design team led by Sang-ah Ko, Lee Dong-won and Woo-soon. Dashboard does away with all the overpopulated buttons for an ultra-wide display running the complete length. The upholstery is done in red velvet, ditching the diamond-stitched pattern of the original classic. There’s an ambient glow to the door cards plush in black leather, thanks to the light strips on the sides. Things like the speakers in the doors are properly lit from the inside to pep up the interiors for a party night in the city. The overhead lighting gets the bronze-colored ambiance (so vintage) that’ll traverse you to a different era.

There is a secondary vertical touchscreen facing the gear shifter and the modern mirror controls on the doors. The ride retains the single-spoke steering wheel and the gear shifter. Of course, there is a hidden watch compartment too.

There’s no information yet on the car’s electric powertrain configuration but one thing is for sure it is going to be electric. I’m surely impressed by this recreation of a classic vehicle that retains most of the exterior elements and redoes the interior for a balanced mix of old and new. Will it be just a one-off creation or sold in limited numbers sometime in the future, is something to wait on!

Designer: Hyundai

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This wild Porsche 930 Restomod comes with an electric powertrain and a spunky new design

I’ll be honest, I find Restomods really exciting. The idea of restoring an old classic, while modifying it enough to make it a custom vehicle, just sounds incredible given the window of potential you’ve now got. You essentially have a blank canvas in the shape of a well-designed classic car that you can modify to suit your style of design expression. That’s essentially what Matteo Gentile has done with the 1975 Porsche 930, turning a top-of-the-range 911 model into something decidedly modern, and just a tad more badass than its pretty stunning predecessor.

Back in 1975 when Porsche unveiled the 930, all the way up until 1989 when they stopped producing it, the 930 was considered the fastest production car available in Germany. With its classic roadster design, the 930 was more of a racecar adapted for city roads, and came with a turbocharged rear-mounted engine that knocked out 260 HP with later editions going up to 300 HP.

Gentile’s 930 RESTOMODO mainly retains the overall iconic design with a few key changes. For starters, those headlights look positively steampunkish, with the horizontal LED strips sitting inside the car’s circular headlight enclosure. The headlights take away the Porsche’s otherwise playful expression, making it slightly discerning, almost like the car’s squinting at you and sizing you up.

Gentile’s design efforts are also visible around the front and rear bumpers. The redesigned bumpers actually blend well into the 930’s form, unlike in the original, which almost always came with a black strip running across the bumper on the front and back, with the indicators fitted in. Gentile’s bumpers look like a part of the car’s design, and are entirely the same color as the rest of the car. Like with the headlights, the taillights get a makeover too, and come with a single red strip running from left to right. The car’s rear hood sports a redesign too, ditching the fat spoiler that one would associate with the roadster. Instead, the rear hood sports a flat design with a grille, and two backlights built right into the grille’s strips. Gentile’s also indicated that the 930 RESTOMODO features an electric powertrain, but there’s really no indication as to whether the engine’s rear-mounted like in the original, or sits under the car (like an electric skateboard).

All in all, Gentile’s 930 RESTOMODO feels like a blast from the past with enough freshness to make you really enjoy what you’re looking at. I’m usually not an advocate for ‘remaking old classics’ (especially with music and movies), but what Gentile’s done to the 930 really feels like tastefully remixing an icon from the late 70s. The yellow paint job isn’t particularly common to that make (most of them are black, silver, red, or olive green), so that adds to the eye-catching design of the restored car. Gentile’s even taken the liberty of making a few unusual changes, like adding that odd scoop in the hood on the front (which I like, if I’m being honest), and ditching the rearview mirrors for what seems like rear cameras. Well, Matteo Gentile’s definitely a dreamer!

Designer: Matteo Gentile

Why the BMW i Vision Circular Concept looks so unique and attractive, and what automotive designers can learn from it

BMW i Vision Circular Concept

Nobody ever designed anything iconic by following the rules. The BMW i Vision Circular Concept works on the same principle – it has an appearance that’s car-like enough to not be mistaken for anything else, yet the design team takes deliberate decisions to deviate from certain norms, creating a car that looks and feels really refreshing. Here are a couple of my takeaways that could become design lessons in the future… and yes, I’ll be bringing up the Tesla Cybertruck.

Just to cover the basics, the i Vision Circular Concept debuted at the Munich Auto Show as BMW’s first-ever ‘100% recyclable’ car. Designed for the year 2040, the i Vision Circular Concept comes with a design featuring parts that are completely detachable (thanks to the use of intelligent fasteners like cords and press-fit joints instead of glue and welding) and easy to fix/repair. The car’s body is made from recycled aluminum, its interiors use fabric made from recycled plastic, and even the tires are made from a “sustainably cultivated” natural rubber. As one would expect with any eco-conscious automobile, the i Vision Circular Concept runs on an electric powertrain too… and while managing to balance all those bits of innovation, the i Vision Circular Concept looks like an absolute stunner. It’s unconventionally shaped, looks decidedly modern, makes incredible use of volumes, surfaces, edges, continuity, and lighting, while still ensuring that the car follows BMW’s brand DNA and retains its iconic design language… and if that wasn’t impressive enough, the car also doesn’t use a single drop of paint.

BMW i Vision Circular Concept

A futuristic form that’s edgy, but friendly.

Angular straight lines play a dominant role in visual futurism – a theory that the Cybertruck has pushed to its very limits. Straight lines can never be found in nature, so the use of them automatically makes something look artificial or man-made. Play with those parameters enough and you’ll arrive at something that looks so artificial it feels like it’s from the future. While that may have played to the Cybertruck’s strength (because the ultimate consensus, whether you liked the pickup truck’s design or not, was that it looked hyper-futuristic), it isn’t necessarily what the i Vision Circular Concept is going for. Sure, the use of sharp edges and angular lines play a major part in allowing the car to look futuristic, but the gentle use of curves give it a more friendly, relatable appeal, making it look appealing and warm instead of robotic and cold.

As far as form and surface treatment goes, the i Vision Circular Concept doesn’t really go by the book. For starters, it has a panoramic windshield that extends all the way from the front to the top and the back, and even to the sides. The front is a continuous curve too, highly reminiscent of Lamborghinis, and gives the car a wedge-shaped silhouette that’s wider than the kind seen in Lambos, but is still unmistakably different from almost every other car. It even comes with a chasm or a valley running down the bonnet, creating that bit of drama by breaking the surface, while providing a neat area to house the BMW logo. There’s also an incredibly low overhang over the front and rear wheels, resulting in a car that looks incredibly tight, yet with curves in the right places.

BMW i Vision Circular Concept

BMW i Vision Circular Concept

Eyes so pretty, you can’t stop staring at them.

Chances are that the first thing you noticed about the BMW i Vision Circular Concept was its headlights. Over time, cars have anthropomorphized to form faces, where the headlights look like eyes – a feature that’s allowed car brands to give their automobiles character and emotions, which is why the slim headlights of an Audi make it look aggressive, and the round headlights of a VW Beetle make it look fun and friendly. The i Vision Circular Concept’s eyes rely on an incredible contrast created by angular white lines on a black background. The angular lines give the car a discerning appearance without necessarily looking mean or angry, and the headlights aren’t simply relegated to a bulb and reflector located on either side of the car’s front… instead, the angular lines travel all the way across the front from left to right. BMW’s designers even used this genius move to turn the headlights into a makeshift kidney grille, fulfilling a design detail that can be found on every single BMW car from the very beginning. Since the i Vision Circular Concept doesn’t have a gas-powered engine (and therefore doesn’t need a grille on the front), the angular lines take its place, making the car concept equal parts path-breaking yet true to BMW’s legacy.

BMW i Vision Circular Concept

BMW i Vision Circular Concept

BMW i Vision Circular Concept

Not a drop of paint.

Easily one of the most wasteful processes in a car’s manufacturing, the paint-job needs to be conducted in a highly controlled environment by specialized robots with highly expensive equipment. The process can take days at an end, result in a massive amount of wasted resources and paint, and if gone even fractionally wrong, needs to be done all over again from scratch. Cleverly enough, the i Vision Circular Concept dodges this process entirely, saving resources and energy, but also potentially millions of dollars in the process.

The car’s eye-catching matte gold finish is the result of a process called anodizing, which involves electro-chemically layering a thin film of color on top of the car’s metal body. It’s time-saving, foolproof, and adds a thin layer of color over the metal, as opposed to multiple layers of paint. The gold color transitions to a wonderful blue-ish hue at the back that’s achieved through heat-treatment, a process often employed with steel. BMW wasn’t clear about how laborious or expensive these processes are, but just on paper, they seem quicker and more cost-effective than spraying on 7-8 layers of automotive paint onto an entire car.

BMW i Vision Circular Concept

The i Vision Circular Concept ultimately aims at showcasing BMW’s vision for the future, while also giving us a glimpse of what technologies they’re developing to make that future a reality. It’s pretty likely that BMW won’t ever release this car, because its purpose is more demonstrative in nature than anything else – which just makes it a perfect example of what trends automotive designers can expect to see moving forward in the industry. There’s a fair bit to learn from the i Vision Concept – from its different design decisions to how it manages to perfectly balance sustainability with style. More importantly, the fact that BMW’s designing recyclable cars is, in itself, a massive flex for the company and is definitely a direction that more automotive companies should be taking in the future.

Designer: BMW

BMW i Vision Circular Concept

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Audi Skeleton race car inspired by bobsleds is designed to appease your inner daredevil!

While we talk of all the cool futuristic concept cars that focus on the ultimate driving comfort, hair-raising speed, and the overall vehicle dynamics – automotive designer David Gallego takes a hard detour into uncharted territory with this Audi Skeleton concept.

The automotive concept is something more than the usual passive driving on the streets or circuits. It is based on the lines of the Skeleton winter sliding sport wherein the rider maneuvers a small sled commonly known as skeleton bobsled on speedy frozen tracks. In part, it also has the reminiscences of karting and sidecar racing competitions. The head-first lying position is what this concept draws inspiration from in a four-wheeler iteration, of course, meant only for the true daredevil racers!

The designer combines his inspiration with the Bauhaus philosophy to give this niche Audi concept a definitive linear and geometric form. The aesthetics of the concept reveal the nature of objects – such as an inhaler, bicycle’s front frame section, and even a modern door handle. The result, an authoritative Audi four-wheeled race car that takes the rider for an unprecedented spin on the race tracks.

To support circuit racing, the car comes with a reinforced body shell made from carbon fiber to protect the driver from a head injury in case of a collision, much like the stellar monocoque shell of formula-1 cars that protect the driver from neck-breaking impacts. The driver sits precariously close to the front wheels and the electric-powered racing demon has batteries on the side pods – just ahead of the rear wheels.

The racing car character is evident in the aerodynamic design honed by a very wide stance overall. Since this is an Audi, the R18 like personality doesn’t come as a surprise. Most of all, I love the combination of the adrenaline-inducing skeleton bobsled design with an electric-powered race car, it is certainly unique. Would something like this actually be feasible as far as driver safety is concerned? That’s a hard call to make!

Designer: David Gallego

This sleek BMW i8 concept hints the revival of hybrid car revolution

Meet The Razorite, an all-electric BMW I8 sports car concept envisioning the iconic i8’s rise as a phoenix from the ashes after going out of production in 2021 and looking for a strong comeback if the German automaker brings it back to life.

BMW i8 plug-in hybrid is a name synonymous with sustainability to date since it kicked off the eco-friendly revolution back in 2014. The innovative hybrid sports car was taken out of production last year, but with a bang in 18 unique colors of the last units. A part of discontinuing the car’s production is to revive the whole hybrid philosophy at BMW and all is not lost as the car might see a comeback in coming years. The next version will be more powerful and ready to take on the dominance of Tesla in a big way.

Waiting for that resurrection I’m, and how the modern version of the iconic sports car will look like, is my deepest curiosity. Design student Harsh Sokal gives my intangible curiosity, able wings, courtesy of this BMW I8 concept. Harsh calls it The Razorite, and this all-electric sports car looks to be the worthy successor of the highly acclaimed hybrid car of the last decade – the BMW i8 in every possible aspect. The focus here is on the touring character of the car hinting at the sustainable future of circuit racing sans any impact on the already deteriorating environment.

Rather than completely revamping the visual dynamics of the i8 into an outrageous concept that defies reason, Harsh has mindfully made those cohesive changes and additions to retain the original’s slick aura. The all-carbon black paint job highlighted by the Alpine, Yokohama, AEM and ADVAN livery makes this sports car concept something that’s destined to be the dream car material – one that you desperately want to take control of of behind the wheel.

The black color schematic flows over to the fat Yokohama ADVAN performance tires – hinting towards the car’s racing DNA. This black draping is subtly matched to the yellow trims on the wheel rims, headlights, and the front grill. This revamped BMW i8 is definitely a masterpiece – raring to come alive on the streets and racing circuits with its charm to bamboozle them all!

Designer: Harsh Sokal

Audi Skysphere is set to redefine the automotive industry, courtesy of its expandable wheelbase!

As an auto enthusiast who is completely awed by this feature, if the other automotive giants are as surprised as I am, I can honestly state that Audi has taken a giant leap in the technology that will take years for the others to catch up on. With this concept, Audi redefines the automotive industry while establishing itself as a true leader in this space.

Audi has just dropped a level 4 autonomous car concept that goes beyond the realms of what we are used to seeing – even by conceptual design standards. Audi propels into the future of autonomous driving with the Skysphere, an electric convertible that morphs from a luxurious grand tourer to a beastly sports car at the push of a button. This concept is designed by Gael Buzyn and his team to bring an unparalleled driving experience to the streets. The highlight of this concept is its transforming design, featuring an expandable wheelbase that transforms a two-seater convertible into a four-wheeler sportscar, giving you the best of both worlds.

The shape-shifting character of this car is akin to the caterpillar’s morphism to a butterfly. There are actuators behind the front axle that move the car’s front section back and forth to give it 10-inches of shape-shifting advantage. In addition, the steering wheel and pedal shifters retract under the dashboard panel for added luxury while being highlighted by the touchscreen interface panning across the dashboard in the long-wheelbase GT mode. This helps transform the car from a stable GT model to the power-oriented aggressive Sport mode.

1937 Horch Type 853 Sport Cabriolet

Skysphere draws much of its inspiration from the proportions of the legendary classic – 1937 Horch 853 convertible. Audi calls this mind-boggling creation a “reverence without retro.” The Skysphere is a nostalgic nod to the glorious grand touring era but with the infusion of a very modern element. According to Audi, the footprint between the legendary Horch 853 convertible and the Audi Skysphere cars is pretty similar – 5.23 meters in length versus 5.19 and a width of 1.85 versus 2.00 meters, respectively. The concept also gives a nod to the Art-Deco-inspiration with its metallic accents.

The battery pack of the Skysphere is located behind the cabin in a 40:60 front-to-rear weight distribution configuration. The front and rear double-wishbone suspensions help with the overall stability, and the steer-by-wire system comes with a variable-ratio setup for switching between the two modes. According to Audi, the convertible will be capable of going from 0 to 60 mph in under 4 seconds – courtesy of the rear-mounted 624 horsepower (465 kilowatts) electric motor. In addition, it will have a practically achievable range of 310 mph thanks to the 80-kilowatt-hour battery positioned behind the seats.

I can’t help but draw a parallel between this flamboyant electric car with the transformers (Bumblebee might just become a reality) with all the transformations it is making, both on the exterior and interiors. There is no compromise between the two driving configurations – such is the design refinement of this unparalleled concept car by Audi. Is this going to be the foreseeable future of cars whizzing past you in a couple of decades? I bet it is!

Designer: Audi



The Ferrari F413 is a single-seat electric hypercar concept with an outrageously futuristic design

Created as a styling exercise that aimed at amping up Ferrari’s aesthetics to radical levels, the Ferrari F413 by Shane Baxley looks like the kind of hypercar that would make its way out of Maranello in the year 2051.

The F413 comes with a unique split-body design that features a single-seater cockpit that virtually looks like it’s floating on ints 4 wheels. Baxley told Yanko Design that his prime objective was to explore creating multiple forms and parts that united to form the perception of a single vehicle. He opted for a fluid design language to make the forms flow into each other rather than look like a bunch of jagged masses strapped together, and while there’s something rather McLaren-ish about that design decision, the F413 still looks every bit a Ferrari… although who can really say what the raging bull’s design language will be thirty-odd years from now?

The car’s multiple panels come together, forming a hypercar that’s greater than the sum of its many parts. Everything sits on what looks like a carbon-fiber chassis, keeping the vehicle light and nimble. The front fenders, if you can really call them that, incorporate the headlights, and are connected to each other via a thin strip that runs along the base of the car. The single-seater cockpit sits as an independent mass, giving you the impression of being disconnected from the asphalt below you. Baxley mentions that the bubble-shaped cockpit’s even supposed to rotate left or right as the car turns, creating even more thrill as you drive. Side-wings located behind the cockpit help move/direct the air-flow as the car moves, and the rear fenders exist as semi-separate entities too, finally capped off with the iconic circular Ferrari taillights. The name F413, is in memory of Baxley’s mother’s birthday.

The interiors are just about as insane as the exteriors. The car seats just one, with a five-point harness holding you in place as you maneuver this hunk of metal and carbon-fiber with the racecar-style yoke steering wheel. The wheel comes with a tiny screen that acts as the car’s dashboard, not only displaying speed, velocity, and engine details, but also allowing you to choose between the car’s 3 driving modes – Track, Wet, and Pazzo.

It’s only natural for such an outrageous concept to have an electric drivetrain. Some speculate that a motor in each of the hypercar’s four wheels would make the most sense, giving the futuristic automobile a combination of power and control.

Designer: Shane Baxley

Futuristic Apple Car Concepts that are like the iPhone 12 Pro Max of smart electric vehicles!

One thing that all Apple fanatics are wondering all the time is – what will the Apple car look like? This electric car is probably the most anticipated automotive design in a long time! Though we may not know much about it, one thing is for sure -it’s going to be unlike anything we’ve ever seen before. As we wait for the release of this innovative automotive, here are some of the best Apple Car concepts we’ve come across! These inspirational concepts will have you itching to see the real deal on the road very soon!

Meet the Apple One, a sophisticated-looking SUV created in the image of the company behind the iPhone. Peisert’s Concept One embodies all the good aspects of Apple (and a few unsavory ones) into a design that’s meant for the entire family. It’s a luxury car, but it isn’t a sedan. Instead, the Apple One is a one-for-all sort of SUV that accommodates 4 or more people pretty spaciously. Its proportions (and especially that headlight) feel slightly like a cross between the Tesla Cybertruck and the Rivian SUV. The design is mildly angular but doesn’t come with any edgy surfaces or straight lines. Instead, everything curves rather organically… a feature also seen in the continuous curves found on Apple products.

The Apple iV (iVehicle, or iVan) minivan would come with a clean, no-nonsense design language best associated with the brand, along with the glowing Apple logo once seen on the company’s MacBooks. Available in the three colors often associated with the brand’s image (white, space gray, jet black), the iV looks large enough to seat well over 4 people, but the presence of only two doors would indicate a seating pattern that’s different from that commonly found in minivans. Look carefully and there’s a green dot beneath the Apple logo on the front as well as the back, possibly indicating the presence of self-driving sensors.

While you might want to dismiss this as the future of the Apple Car, still the design looks interesting if ever there was a low rung variant of the Apple car like the iPhone 12 Mini. While it might not turn any eyeballs, still it is an interesting take, mashing up the Honda E with the retro iMac G3. It has the G3 split-color design draped in Platinum Pearl White front and a transparent Bondi blue black-end. Sure nostalgia is the dominating emotion here, but pitting it against a Tesla Model 3 won’t be a good idea.

According to some sources, the Apple Car will not have any driver’s seat or even driving controls which could be a bummer for motorheads who love the feel of controlling their machine. What the Apple Car will look like is anybody’s guess but to give a close idea of what it may be like, Ali Cam’s Apple Car 2076 is a good reference point to take home some inspiration. Adopting Apple’s sharp design aesthetics, the car looks like a mouse shaped like a car at first glance, but then you realize it’s actually a minimal car concept. Loaded with advanced driving systems Ali envisions the blueprint far in the distant future – the year 2076 to be precise. The choice of year apparently is the 100the anniversary of Apple ever since it was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne.

Being the first car that was offered as a hybrid, plug-in hybrid, and a full EV – the Hyundai Ioniq is the inspiration for this render mashed up with the Magic Mouse in a render that looks so future-forward and balanced for a compact EV design. The Apple logo is prominent even on the panoramic windshield, and the front grill. But would anything like this take shape of the Apple Car?

Dare I say, I like this Apple more than any post-Jobs release?! Despite being an exploration in automotive design and not tech gadgetry, its minimalism and purity look quintessentially Apple and it feels like something straight out of the brand’s heyday. Little is known about the conceptual specs except that it’s electric (of course) but put our pre-order in! We think Jobs might just approve of this one.

Since Apple and Kia were in the limelight a few months ago for their speculated collaboration, it didn’t see the light of day. This amalgam was destined to be here with the quirky-looking Kia Soul EV crossover SUV morphing partly into an iMac Pro which is a powerful machine to own. That said, the machine is going to be discontinued from the Apple family. Leasefetcher imagines the Apple Car could have the iMac’s Space Grey skin, highlighted by the tall profile of the windscreens on the back and the rear.

Designer Ashish Gogte’s take on the Apple Car seamlessly integrates into the existing Apple ecosystem – a feature that current Apple users value the most. Ashish likes to call it the iCar, and the vehicle has an upright stance like the Apple Mouse 2. Modularity is at the core of this concept Apple car – wherein the front and the rear wheel assembly is swappable with a different one. Furthermore, the driving assembly has the battery integrated into the design to keep the modularity aspect at the forefront. We can even swap the drivetrain with a more powerful version or any future updated chassis that Apple designs. This brings a practical scalability aspect to the concept car, which is, in a way, intriguing.

This performance-laden render truly demonstrates the future aesthetics of the Apple Car since it is an amalgam of one of the most iconic supercars of all time – the Nissan GT-R and the best ever iPhone that one can own – the iPhone 12 Pro. The Nissan GT-R is undoubtedly one of the best aesthetically inviting designs that Apple could take some cues. Leasefetcher emphasis the adoption of the Nissan Ultimate Silver color along with the flowing shape extenuated by the iPhone 12 Pro button-styled door handles. The LED headlights are inspired by the camera module and the grille takes shape of the edges of the smartphone.

There have been so many concept iCars around, I’m guessing Apple is just as tired as I am. Not many designers focus on the driving experience though. Just the outer body. Designer Matias Papalini imagined the dashboard complete with an interactive wide touchscreen. The steering wheel is completely detachable and can dock into the dashboard to enter ‘driving mode’. Unplug the wheel and you’re in auto-pilot mode. Not just that, you can watch movies in an almost-cinemascope style experience! The dashboard, however, is just half the magic. Your steering wheel has functionality that allows you to manipulate content on your dashboard. Not just that, you can dock your iPhone in your steering wheel for more convenient access.

Tesla hasn’t produced any new cars in over 2 years… but it can’t stop announcing them.

[This is an Editorial. The views, opinions, and positions expressed in this article are my own.]

Tesla’s most popular car to date, the Model 3, was announced in 2016. Its most recent production unit, the Model Y, was announced in March of 2019, more than 2 years ago. Ever since that moment up until now, Tesla’s debuted the Roadster 2nd Gen, the Tesla Semi, the Cybertruck, the Cyberquad, and finally today, an updated Roadster 2nd Gen (SpaceX Package). It hasn’t committed to a delivery date for any of them.

Imagine you ordered the iPhone 12 in 2020, and Apple said it would deliver the smartphone to you in 2021. You wait for a year and instead of receiving an iPhone 12, you receive news that Apple, instead of working on producing and delivering the iPhone 12, spent all that time designing an iPhone 12S. Apple now has two conceptual products in its catalog, and you, the consumer, have nothing in your hand. That’s the short story of the Tesla Roadster. If you’re one of the thousands of people who have been waiting for the 2nd Gen Roadster since 2019, you probably feel pretty annoyed that Tesla already announced a better version without even delivering on its previous version. You can’t even buy the Roadster 1st Gen since the company promptly discontinued it. In short, the Roadster is basically a myth at this point… quite like the Cybertruck.

Along with its Roadster 2nd Gen update, Tesla also sent a shoutout mail to the millions of people who ordered a Cybertruck saying… well, saying that the company hadn’t even begun producing it yet. The pickup truck, which was scheduled for delivery in 2021 will start production at the end of 2021. In short, that $100 pre-order you gave to the car company was just one massive paid newsletter program. You’re not going to receive cars by a long stretch in time… you’re just going to receive updates.

All this sort of proves one point that many people have been making for a while now. Let’s first start by acknowledging that producing cars is HARD. It’s an absolute herculean task taking a sketch or a concept render all the way to production – it requires a tonne of money, man-power, infrastructure, a robust supply chain, international cooperation, extensive testing, and a marketing team on steroids. That being said, it’s safe to opine that Tesla isn’t selling cars anymore – it’s selling hype, and more than an entrepreneur, Elon is a hypeman. There’s no doubt that Tesla is at the very forefront of innovation, but it’s difficult to digest that the company’s worth shot up from $75 billion in 2019, to $559 billion today when it hasn’t produced a single new car in the interim.

Full disclosure, I own Tesla stock. I saw its meteoric rise last year and fall this year. I’d love to drag Elon through the mud for being the market manipulator dudebro he is. Ever since his $420 tweet up until now, where he somehow has the power to make cryptocurrency values rise or fall just by tweeting about them, Musk is nothing but a self-proclaimed hustler but this isn’t about him, it’s about the effect he has on Tesla’s ability to hold its ground as a car manufacturer instead of becoming a hype manufacturer.

For the sake of context, let’s just look at what Tesla announced this weekend. The company’s NY account announced that the Roadster prototype was being showcased at the Petersen Automotive Museum, to which Elon promptly announced that the production model would look even better than the prototype, and a special SpaceX package (courtesy a collaboration between two of Elon’s companies) would see the Roadster getting a major acceleration upgrade of 0-60 in 1.1 seconds, thanks to the presence of cold air rocket thrusters built right into the automobile. Sounds fancy, right? Well, it also sounds imaginary because the Roadster IS imaginary. Those specs mean nothing if the product doesn’t exist. It’s a lot like Musk’s fancy underground tunnel network, which was supposed to help cars avoid traffic by blitzing through sub-surface tunnels at nearly the speed of sound. A demo video released by The Boring Company showed pretty much that, except the cars were moving at a paltry 40mph. Musk also was responsible for major fanfare around Neuralink, his revolutionary brain-augmenting hardware company. Their first major demo had nothing except for a few pigs demonstrating how the Neuralink chip could read brainwaves. Impressive, sure. Is it what Elon promised? Not by a far shot.

The irony of me being the editor of a design website that primarily covers conceptual content isn’t lost on me. However, those concepts don’t trade on the stock market. After a certain point, what’s the difference between Tesla and some designer with a Behance profile – they both announce concepts, except one of them’s a $559 billion-dollar company. What’s the point of innovation if it won’t exist for another half-decade (a conservative guess, no less)… we’re also assuming that Tesla will actually deliver on these promises – so if it doesn’t, how is Tesla any different than Theranos or Magic Leap??

You see, the reason I used Apple as an example earlier on is that barring the AirPower, Apple’s always been absolutely 100% certain of its capabilities. It announces products it intends on delivering in the near future. Apple is great at innovating WHILE managing its expectations… and if Tesla wants to be treated as a disruptor and a company modeled on the fast-paced Silicon Valley modus operandi, it better deliver too. Not on ideas, not on random flip-flops between fiat currencies and cryptocurrencies, but on expectations. Sure, I understand that car-companies often announce models that take a year or two to produce. However, Tesla isn’t most car companies, and the Roadster still doesn’t have a definite set-in-stone delivery date even 2 years post its announcement. Heck, the Cybertruck was announced 20 months ago and it still won’t begin production for another 6 months at the least. There’s no doubt in my mind that electric cars are the future… but let’s face it, every tweet Elon sends needs to end with “Terms and Conditions Apply”.

Designer Charlie Nghiem imagines what the Tesla Roadster SpaceX Package could look like