Tag Archives: skoda

Skoda’s Inflatable Car Installation at Milan Design Week Looks Like a Bouncy Castle Grew Wheels

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Cars belong to the world of hard surfaces, precision tolerances, and engineering constraints measured in fractions of millimeters. Ulises Studio works in the opposite direction. The Barcelona-based spatial design practice has spent years creating immersive environments that transform architecture into something tactile and experiential, turning rigid spaces into soft, inviting landscapes. Their installations have activated cultural venues and public spaces across Europe, and their approach is immediately recognizable: inflatable forms, vibrant color palettes, and a commitment to making people rethink how they interact with the built environment. When Skoda asked them to collaborate on an installation for Milan Design Week 2025, they brought that same philosophy to something designers rarely get to touch: an actual production car.

The Epiq, Skoda’s new electric SUV, became the canvas. Ulises Studio covered it entirely in inflatable fabric panels, each one a horizontal tube running across the body in a sequence of cheerful colors. Mint green, burnt orange, soft pink, butter yellow, pale turquoise. The effect is disarming. What should feel like a parked vehicle instead reads as a sculpture, a comment on automotive design language filtered through the lens of spatial intervention. Skoda staged it at Palazzo Senato with multiple Epiq vehicles, each wrapped in different inflatable treatments, creating a dialog between the engineered reality and Ulises Studio’s playful reinterpretation.

Designers: Ulises Studio & Skoda Design

The genius of the installation lies in how completely it transforms the car’s character without altering its underlying form. Every crease, every character line, every panel gap gets translated into soft, pillowy geometry. The horizontal tubes follow the Epiq’s actual contours, which means the inflatable version retains the proportions and stance of the real thing. You can still read it as a compact SUV, but now it feels approachable in a way sheet metal never could. The tactile quality is impossible to ignore. Your brain knows you’re looking at air-filled fabric wrapped around a vehicle, but your hands want to reach out and squeeze it anyway.

Ulises Studio didn’t stop at wrapping cars. They transformed the entire courtyard at Palazzo Senato into what they’re calling a “clay landscape,” an inflatable environment that extends the material language across the entire space. Oversized typography spelling out “Ooooh, that’s EpiQ” dominates one wall, each letter constructed from the same air-filled tubes. Smaller inflatable elements populate the courtyard like sculptural furniture, creating zones where visitors can pause and take in the installation from different angles. The floor itself gets treated to a matching mint-green surface that ties the whole environment together. This is spatial design at its most comprehensive, where every element reinforces the central idea.

What makes the collaboration work is that Ulises Studio treats the Epiq as part of a larger environmental narrative rather than the hero object that everything else orbits around. The cars are embedded in the landscape, surrounded by inflatable forms that share their material language and color palette. This creates a sense of cohesion that most automotive installations never achieve, where the vehicle feels like it genuinely belongs in the space rather than being awkwardly dropped into it. The studio’s background in creating immersive experiences shows in how they choreograph movement through the courtyard, using the placement of vehicles and sculptural elements to guide visitors through different zones of the installation. You don’t just look at the inflatable Epiq, you move around it, through the landscape it inhabits, encountering different perspectives and color relationships as you navigate the space.

Ulises Studio has always understood that spatial design is a form of storytelling. Their inflatable installations communicate ideas about accessibility, transformation, and how we experience objects in space. The Epiq installation applies that same thinking to automotive design. By swapping metal and glass for inflatable fabric, they strip away the aggression and seriousness that define most car launches and replace it with something genuinely delightful. The oversized inflatable typography spelling out “Ooooh, that’s EpiQ” reinforces the tone in a fairly Gen-Z coded way, allowing the brand to resonate with younger generations. This is design as spatial play, a reminder that objects can be functional and joyful simultaneously.

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Škoda’s smart bicycle bell cuts through ANC headphones to alert zoned out pedestrians

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Times have changed so much, we’ve got people walking on the streets with their ANC turned on to zone out, but are unaware of the risks motorists can pose. With active noise-cancelling headphones becoming increasingly common, the sounds of the city (from traffic to bicycle bells) can easily disappear behind layers of digital silence. Recognizing this growing safety challenge, Škoda Auto has introduced the DuoBell, a cleverly engineered bicycle bell designed to cut through active noise cancellation and alert distracted pedestrians before a potential collision occurs.

The concept addresses a modern urban problem: many people walk while listening to music through headphones equipped with active noise cancellation (ANC), which filters out environmental noise. While effective for immersive listening, ANC can also suppress critical warning sounds such as approaching bicycles. To tackle this issue, Škoda collaborated with researchers and audiologists from the University of Salford to study how conventional bicycle bells interact with ANC algorithms and why they often fail to be heard. Their research revealed that typical bells operate within frequency ranges that noise-cancelling systems can easily identify and suppress, essentially muting them for headphone users.

Designer: Škoda

The DuoBell was designed as an analog solution to this digital limitation. Instead of relying on louder volume alone, the bell targets a specific frequency band that ANC systems struggle to eliminate. Through acoustic testing, researchers identified a “safety gap” between 750 and 780 Hz, a range where noise-cancelling algorithms are less effective. The bell is tuned precisely within this band, significantly increasing the chances that pedestrians wearing ANC headphones will hear it.

But frequency tuning is only part of the innovation. True to its name, the DuoBell incorporates a dual-resonator design that generates two distinct tones. This layered sound profile confuses noise-cancelling algorithms that typically rely on predictable, steady noise patterns to cancel audio signals. The bell also uses a specially engineered hammer mechanism that produces rapid and irregular strikes, making the sound harder for digital filters to track and suppress.

Testing suggests the design could make a meaningful difference in real-world cycling safety. According to measurements conducted during trials, pedestrians wearing ANC headphones gained up to 22 meters of additional reaction distance when the DuoBell was used compared to a conventional bell. That extra margin can provide critical seconds for both cyclists and pedestrians to react, reducing the likelihood of accidents in busy urban areas.

The bell has already been evaluated outside the lab as well. Field trials were carried out on the streets of London in February, where couriers riding for the delivery platform Deliveroo tested the device during everyday routes. Many riders reportedly found the bell effective enough that they expressed interest in continuing to use it after the trials concluded, highlighting its practical benefits in dense city environments.

Interestingly, the DuoBell achieves all of this without any electronics, batteries, or smart connectivity. It remains a fully mechanical bicycle bell – simple, durable, and easy to install – while using acoustic science to solve a modern technological problem. Škoda also plans to share its research findings publicly, hoping the insights can contribute to broader discussions about pedestrian safety in cities where personal audio devices are now part of everyday life.

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