Snapchat’s new lens helps users donate to the WHO’s COVID-19 relief fund

Snapchat’s latest AR filter lets users donate directly to the World Health Organization’s (WHO) COVID-19 Solidarity Response Fund. With the Snapchat camera, users can scan 23 international currencies in 33 countries. The AR filter will show how donat...

Snapchat’s latest AR filters turn the floor into lava

There have been immersive Snapchat Lenses before, but this latest batch can literally change the world around you. Snap has unveiled "Ground Transformation" Lenses that turn the ground into a lava pit or water -- yes, you can pretend the floor is lav...

Snapchat will host exclusive NBC Olympics coverage

The 2020 Olympic Summer Games don't commence for six months, but plenty of marketing work goes into the international event well beforehand. NBC, which owns the media rights to the Olympic Games, has renewed its deal with Snap to publish daily covera...