Apple says EU push for universal phone charger would ‘stifle innovation’

The European Parliament has renewed its push for a phone charger standard through an amended draft law, and it won't surprise you to hear that Apple has raised objections. The iPhone maker has issued a statement arguing that rules dictating a common...

Apple May Launch a Low-Cost iPhone in March

a silver iphone by apple

Apple is likely to launch a low-cost iPhone model in March, while production will begin in February. The new phone will likely be modeled on the iPhone 8 and will come with the same 4.7-inch frame. It will also feature Touch ID on the home button. However, it will sport A13 Bionic chip, which is what is used in iPhone 11, iPhone 11 Pro and iPhone 11 Pro max.

The phone will not be priced at more than $399, which makes it very affordable and very unlike-Apple. However, one needs to remember that this phone will probably be branded as the successor of iPhone SE. Apple is probably targeting a very different crowd this time. It usually implements premium pricing in order to generate a higher rate of revenue.

Apple’s low-cost iPhone
reveals the company’s strategy

This foray into the affordable smartphone market raises many questions about Apple's insecurities. Apple's devices have already become quite common in much of the Western world and are slowly being replaced by pricier models from Asia, usually manufactured by Huawei and OnePlus. In fact, Apple's old rival Samsung has begun to feel the pinch itself. What is quite clear is, just adding features and advanced chips are unlikely to help phone manufacturers.

What might help is a rebranding, and that is exactly what Apple is doing, Instead of limiting itself to a premium market, it has decided to enter the mid-range segment as well. In all likelihood, the low-cost phone will end most other mid-range phones in the market. As Apple's ecosystem is quite addictive and protective, most of the users who purchase the lo-cost iPhone will upgrade to a different model in the coming years.

Apple is playing very
smart this time

At the moment, Apple has neither confirmed or denied these
reports. However, many insiders have long pointed at a new phone being
announced in March. It looks like this is the phone that everyone has been
waiting for. In short, Apple needs to crack into a tough market where mid-range
phones dominate. This low-cost phone will give Apple an opportunity to do so,
and thus get more people to be locked into its ecosystem.

The post Apple May Launch a Low-Cost iPhone in March appeared first on Walyou.

Apple reportedly dropped iCloud encryption plans amid FBI pressure

Apple encrypts your iOS device's locally stored data, but it doesn't fully encrypt iCloud backups -- and that was apprently a conscious choice. Reuters sources say Apple dropped plans for end-to-end encryption of iCloud backups (codenamed KeyDrop an...

Apple just bought a low-power AI startup

Apple has acquired another Seattle-based AI startup, Xnor.ai. The startup specializes in low-power edge-based tools that allow AI to operate on devices, rather than in the cloud. The tech could allow Apple to bring edge-based AI software to future iP...

Attorney General asks Apple to unlock naval base shooter’s iPhones

Attorney General William Barr has joined the FBI in asking Apple to unlock two iPhones belonging to the man who attacked a naval base in Pensacola, Florida, in December. Barr also declared the shooting "an act of terrorism."

FBI asks Apple to help unlock iPhones of suspected naval station shooter

The FBI is once again asking Apple to help it access iPhones for the sake of an investigation. The bureau has sent a letter to Apple's general counsel requesting the company's help in unlocking the two iPhones of Mohammed Saeed Alshamrani, the man be...

Otterbox made a ‘bacteria-killing’ screen protector for your phone

Face it, your phone screen is filthy. Think about all those times you texted from the toilet or scrolled through Instagram while riding the subway -- those streaks on your screen aren't just schmutz, they're breeding grounds for bacteria. But that's...