TAG Heuer’s New Carrera x Senna Edition Combines Luxury and Legacy for the Ultimate F1 Watch

The new TAG Heuer Carrera Chronograph Tourbillon x Senna is as much a watch as it is a celebration of Ayrton Senna’s enduring legacy in Formula 1. With only 500 pieces available, TAG Heuer has pulled out all the stops to create a timepiece that merges high-end design, cutting-edge mechanics, and a rich sense of history. Crafted from lightweight grade-2 titanium, this Carrera model is bold yet comfortable, setting a durable stage for some impressive features that pay tribute to the iconic Brazilian driver’s career and style, timed perfectly around Netflix’s upcoming documentary on the racing legend.

Designer: Tag Heuer

Fans of Senna will immediately spot the references to his racing persona in the watch’s aesthetic. The 44mm case is framed by a sleek carbon bezel engraved with Senna’s name, and its tachymeter scale is a playful nod to F1 speed, allowing measurements up to 400 km/h. The dial is where things get even more interesting: a yellow sub-dial at the nine o’clock position not only provides functional contrast but also recalls Senna’s racing colors. Paired with a blue rubber strap and accented in green, the color scheme echoes Senna’s legendary racing livery while maintaining the watch’s modern, sleek appearance.

Inside, TAG Heuer has equipped the watch with its top-tier Calibre TH20-09 movement, a tourbillon that promises both accuracy and sophistication. A tourbillon isn’t just a showpiece; it’s a mechanism that compensates for gravitational errors in timekeeping, making this model as precise as it is visually compelling. The movement delivers 65 hours of power reserve, allowing users the luxury of taking it off for a couple of days without resetting the time. This blend of practical power and refined engineering is a perfect tribute to Senna’s relentless pursuit of perfection.

Turning the watch over, owners will find another personal touch: a sapphire crystal case back engraved with Senna’s image, showing him in his helmet. It’s a nod to the Brazilian driver’s legendary presence on the track, adding an intimate connection for those who wear it. The Carrera Chronograph Tourbillon x Senna also offers 100 meters of water resistance, making it ready for a variety of real-world conditions beyond the racetrack. This is not just a display piece—it’s designed for active use while preserving its commemorative value.

To coincide with the watch’s release, TAG Heuer timed this launch to match a Netflix series on Senna, hoping to captivate both long-time fans and newer followers of his legacy. Priced at $37,900, the Carrera Tourbillon is undoubtedly an investment, but for fans and watch collectors, it represents something beyond luxury. It’s a way to own a part of the legend’s story, embodied in a timepiece that’s built with the same intensity and focus Senna brought to the sport.

For those who seek not only a high-performing watch but also a connection to one of motorsport’s greatest icons, the Carrera Chronograph Tourbillon x Senna offers just that—a bridge between high watchmaking and the thrilling legacy of Formula 1.

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The Bugatti Tourbillon comes with a 1800 HP hybrid engine and the most insane steering wheel ever

Bugatti has a long history of shattering expectations in the world of hyper sport cars. From the Veyron’s record-breaking horsepower to the Chiron’s mind-bending acceleration, each new model pushes the boundaries of what’s possible. The 2026 Bugatti Tourbillon doesn’t just continue this legacy; it rewrites it entirely. However, it does so in the most Bugatti way possible. The Tourbillon, which unexpectedly dropped today, might just be the iPad of cars – outwardly, it looks relatively unchanged, with perhaps a few tweaks to a design language that is unabashedly Bugatti… but just like the iPad Pro shattered expectations with the M4 chip, the Bugatti Tourbillon does with its new hybrid engine, and arguably one of the most bonkers-looking steering wheels I’ve ever seen in a non-F1 car.

Designer: Bugatti

The Tourbillon marks a significant departure from its predecessors. Unlike the Veyron and Chiron, whose souls were powered by the mighty W16 engine, the Tourbillon ushers in a new era of electrification for Bugatti. At the heart of this new beast lies a colossal 8.3-liter, naturally-aspirated V16 engine, co-developed with Cosworth, churning out a monstrous 986 horsepower. This monstrous internal combustion engine is then supplemented by a trio of electric motors strategically placed throughout the car to achieve all-wheel drive and superior torque vectoring. The combined output of this innovative powertrain is a mind-numbing 1,775 horsepower, propelling the Tourbillon to the pinnacle of automotive performance.

Front-leaning butterfly doors give the Tourbillon a gorgeous silhouette

However, the brilliance of the Tourbillon goes far beyond its sheer power. Bugatti has meticulously crafted a design that transcends mere aesthetics, seamlessly integrating cutting-edge aerodynamics into the car’s very form. The iconic horseshoe grille, a signature element of modern Bugattis, remains a focal point. But every line and curve on the car’s sculpted body is meticulously designed to manage airflow and generate downforce at unimaginable speeds. This design philosophy isn’t just about creating a visually striking car; it’s about ensuring exceptional stability and control for the driver when pushing the Tourbillon to its limits.

Bugatti engineers have employed over two decades of expertise gleaned from the Veyron and Chiron projects to equip the Tourbillon with a suite of cutting-edge aerodynamic technologies. One such innovation is the ingenious rear wing. Unlike traditional spoilers that rise abruptly at high speeds, the Tourbillon’s wing remains subtly submerged even during top-speed runs. This is achieved through a meticulously designed airflow management system that generates a perfect equilibrium of forces, eliminating the need for a visually intrusive spoiler. The wing automatically adjusts to provide higher downforce at lower speeds and acts as an airbrake for improved stability during deceleration.

Another key element in the Tourbillon’s aerodynamic prowess is the all-new diffuser concept. This ingenious system starts its climb just behind the passenger cabin, rising at an optimal angle to keep the car perfectly balanced. This diffuser is cleverly integrated with a completely new crash structure, hidden from sight within the diffuser itself. This design not only ensures exceptional aerodynamic efficiency but also maintains the clean lines of the car’s open rear end.

The interior of the Tourbillon is a testament to Bugatti’s commitment to timeless design and unparalleled craftsmanship. In a bold move away from the ubiquitous digital displays dominating modern car interiors, the Tourbillon features a completely analogue instrument cluster. Crafted by Swiss watchmakers, these instruments exude the same precision and elegance found in the world’s finest timepieces. This choice is a subtle nod to the car’s name, “Tourbillon,” a reference to a revolutionary watchmaking innovation that prioritizes timeless design and functionality over fleeting trends.

The Bugatti Tourbillon boasts a revolutionary steering wheel unlike any other. It defies the norm by having a fixed central hub that houses the analog gauges, including a tachometer and speedometer. These remain constantly visible no matter how much the driver turns the wheel. This is achieved through ingenious engineering with a planetary gearbox that allows the rim to rotate independently of the center console. Crafted from lightweight materials like titanium and aluminum, the steering wheel is a marvel of design and engineering that also pays a grand tribute to the origins of the car’s name – the tourbillon. The car’s dashboard is an homage to haute timekeeping, with a speedometer that looks like it was pulled from a premium chronograph, as do the other ‘subdials’ on the side. With its intricate mechanics and luxurious feel, it perfectly complements the Bugatti’s reputation for marrying cutting-edge technology with timeless elegance.

The meticulously designed driver’s environment extends beyond the instrument cluster. The cabin is awash in the finest materials, including supple leather and exposed carbon fiber accents. Every detail, from the meticulously stitched seats to the flawlessly machined metal controls, is a testament to Bugatti’s dedication to creating a luxurious and functional space that elevates the driving experience to an art form.

Bugatti has begun testing the highly anticipated Tourbillon hypercar. Prototypes are currently undergoing rigorous evaluation on the road, paving the way for customer deliveries in 2026. Production will be strictly limited to just 250 units, each meticulously hand-assembled at the Bugatti Atelier in Molsheim, France. The Tourbillon follows the final W16-powered Bugatti models, the Bolide and W16 Mistral, and boasts a starting price of €3.8 million net (approx $4 million USD).

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