TAG Heuer’s New Carrera x Senna Edition Combines Luxury and Legacy for the Ultimate F1 Watch

The new TAG Heuer Carrera Chronograph Tourbillon x Senna is as much a watch as it is a celebration of Ayrton Senna’s enduring legacy in Formula 1. With only 500 pieces available, TAG Heuer has pulled out all the stops to create a timepiece that merges high-end design, cutting-edge mechanics, and a rich sense of history. Crafted from lightweight grade-2 titanium, this Carrera model is bold yet comfortable, setting a durable stage for some impressive features that pay tribute to the iconic Brazilian driver’s career and style, timed perfectly around Netflix’s upcoming documentary on the racing legend.

Designer: Tag Heuer

Fans of Senna will immediately spot the references to his racing persona in the watch’s aesthetic. The 44mm case is framed by a sleek carbon bezel engraved with Senna’s name, and its tachymeter scale is a playful nod to F1 speed, allowing measurements up to 400 km/h. The dial is where things get even more interesting: a yellow sub-dial at the nine o’clock position not only provides functional contrast but also recalls Senna’s racing colors. Paired with a blue rubber strap and accented in green, the color scheme echoes Senna’s legendary racing livery while maintaining the watch’s modern, sleek appearance.

Inside, TAG Heuer has equipped the watch with its top-tier Calibre TH20-09 movement, a tourbillon that promises both accuracy and sophistication. A tourbillon isn’t just a showpiece; it’s a mechanism that compensates for gravitational errors in timekeeping, making this model as precise as it is visually compelling. The movement delivers 65 hours of power reserve, allowing users the luxury of taking it off for a couple of days without resetting the time. This blend of practical power and refined engineering is a perfect tribute to Senna’s relentless pursuit of perfection.

Turning the watch over, owners will find another personal touch: a sapphire crystal case back engraved with Senna’s image, showing him in his helmet. It’s a nod to the Brazilian driver’s legendary presence on the track, adding an intimate connection for those who wear it. The Carrera Chronograph Tourbillon x Senna also offers 100 meters of water resistance, making it ready for a variety of real-world conditions beyond the racetrack. This is not just a display piece—it’s designed for active use while preserving its commemorative value.

To coincide with the watch’s release, TAG Heuer timed this launch to match a Netflix series on Senna, hoping to captivate both long-time fans and newer followers of his legacy. Priced at $37,900, the Carrera Tourbillon is undoubtedly an investment, but for fans and watch collectors, it represents something beyond luxury. It’s a way to own a part of the legend’s story, embodied in a timepiece that’s built with the same intensity and focus Senna brought to the sport.

For those who seek not only a high-performing watch but also a connection to one of motorsport’s greatest icons, the Carrera Chronograph Tourbillon x Senna offers just that—a bridge between high watchmaking and the thrilling legacy of Formula 1.

The post TAG Heuer’s New Carrera x Senna Edition Combines Luxury and Legacy for the Ultimate F1 Watch first appeared on Yanko Design.

Ayrton Senna’s Legendary 1988 F1 car takes e-scooter form, courtesy Pure Electric

Adam Norris, father of the talented F1 driver Lando Norris, owns Pure Electric which burst into the scene in the last few years for its practical and future-oriented electric rides. The Brit company is on a roll lately with the release of themed electric scooters tailored for urban scenarios.

The fourth in the edition was the McLaren-themed e-scooter built on their trending Advance+ model. The final version in this series is the MP4/4 Special Edition e-scooter based on the nostalgic form of the McLaren team’s Formula 1 car seated by Alian Prost and Ayrton Senna. The legendary duo took the superior machine to its limit, extracting maximum performance and desired results for the team.

Designer: Pure Electric

The e-scooter comes with the same speedy performance, and is draped in the famous color-blocked red and white livery. This is not the first Ayrton-themed e-scooter in the edition as Pure Electric revealed the Senna Special Edition e-scooter in the Brazilian national flag colors. The performance of the 1988 F1 car-themed two-wheeler truly compliments the narrative of one of the most successful cars ever in motorsports history. It has a stable and controlled e-ride experience honed by a 710w peak power output and 31 mph range. This makes it apt for strong hill climbing and acceleration without eating up the battery power.

The IP65-rated Pure x McLaren MP4/4 Special Edition has a forward-facing stance for balanced racing aesthetics and a lower center of gravity. For urban practicality, the e-scooter comes with folding handlebars and foot pads that you can store in your car’s boot. Safety takes precedence as it comes with steering stabilization for reduced wobble and rear KERS brakes for control on every corner, even on rough surfaces. For nighttime navigation, the e-scooter has 150 lumens headlight and rear brake lights.

This special edition scooter will please motorheads who want more than a collectible for their living room or garage. Priced at approximately $1,250, the Pure Electric’s final e-scooter in the collection is one to have if you want to ride the eco-conscious wave.

The post Ayrton Senna’s Legendary 1988 F1 car takes e-scooter form, courtesy Pure Electric first appeared on Yanko Design.