Author Archives: Karissa Bell

Meta says the future of Facebook is young adults (again)

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When you think of the 20-year-old social network that is Facebook, its popularity among “young adults” is probably not what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic.

In an update from Tom Alison, who heads up the Facebook app for Meta, he says that the service is shifting to reflect an “increased focus on young adults” compared with other users. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” he wrote.

If any of this sounds familiar, it’s because Meta executives have been trying to win over “young adults” for years in an effort to better compete with TikTok. Mark Zuckerberg said almost three years ago that he wanted to make young adults the company’s “North Star.” And Alison and Zuckerberg have both been talking about the Facebook app’s pivot to a discovery-focused feed rather than one based on users’ connections.

That shift is now well underway. Alison said that the company’s AI advancements have already improved recommendations for Reels and feed, and that “advanced recommendations technology will power more products” over the next year. He added that private sharing among users is also on the rise, with more users sharing video (though no word on the once-rumored plan to bring messaging back into the main app).

Notably, Alison’s note makes no mention of the “metaverse,” which Zuckerberg also once saw as a central part of the company’s future. Instead, he says that “leaning into new product capabilities enabled by AI” is a significant goal, along with luring younger users. That’s also not surprising, given that Meta and Zuckerberg have recently tried to rebrand some of the company’s metaverse ambitions as AI advancements.

But it’s also not clear how successful Meta will be in its efforts to win over young adults. Though Alison says Facebook has seen “five quarters of healthy growth in young adult app usage in the US and Canada,” with 40 million young adult daily active users, that’s still a relatively small percentage of the 205 million daily US Facebook users the company reported in February, the last time it would break out user numbers for the app.

This article originally appeared on Engadget at https://www.engadget.com/meta-says-the-future-of-facebook-is-young-adults-again-203500866.html?src=rss

Meta says the future of Facebook is young adults (again)

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When you think of the 20-year-old social network that is Facebook, its popularity among “young adults” is probably not what comes to mind. Naturally, Meta wants to change that and the company is once again telling the world it intends to reorient its platform in order to appeal to that demographic.

In an update from Tom Alison, who heads up the Facebook app for Meta, he says that the service is shifting to reflect an “increased focus on young adults” compared with other users. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” he wrote.

If any of this sounds familiar, it’s because Meta executives have been trying to win over “young adults” for years in an effort to better compete with TikTok. Mark Zuckerberg said almost three years ago that he wanted to make young adults the company’s “North Star.” And Alison and Zuckerberg have both been talking about the Facebook app’s pivot to a discovery-focused feed rather than one based on users’ connections.

That shift is now well underway. Alison said that the company’s AI advancements have already improved recommendations for Reels and feed, and that “advanced recommendations technology will power more products” over the next year. He added that private sharing among users is also on the rise, with more users sharing video (though no word on the once-rumored plan to bring messaging back into the main app).

Notably, Alison’s note makes no mention of the “metaverse,” which Zuckerberg also once saw as a central part of the company’s future. Instead, he says that “leaning into new product capabilities enabled by AI” is a significant goal, along with luring younger users. That’s also not surprising, given that Meta and Zuckerberg have recently tried to rebrand some of the company’s metaverse ambitions as AI advancements.

But it’s also not clear how successful Meta will be in its efforts to win over young adults. Though Alison says Facebook has seen “five quarters of healthy growth in young adult app usage in the US and Canada,” with 40 million young adult daily active users, that’s still a relatively small percentage of the 205 million daily US Facebook users the company reported in February, the last time it would break out user numbers for the app.

This article originally appeared on Engadget at https://www.engadget.com/meta-says-the-future-of-facebook-is-young-adults-again-203500866.html?src=rss

The TweetDeck clone for Threads is finally here

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The web version of Threads just got a whole lot more usable. Meta is rolling out the new Tweetdeck-like column view to all users, after it started testing the feature earlier this month.

The new look, which some Threads users have nicknamed “ThreadsDeck,” allows you to pin up to 100 different feeds to the Threads home page. Each column can also be set to auto-update so you can follow new posts as they come in.

While Tweetdeck fans will appreciate the familiarity, the new view also addresses some of the headaches of Threads’ “for you” algorithm. While the new column layout won’t let you eliminate the “for you” feed entirely, you can more easily hide it in the column view and put your “following” feed and any others side-by-side. It also vastly increases the number of posts you can view at any one time, making it a much more practical view for finding real-time information.

Threads’ “for you” feed has been a long-running source of complaints from many users, who question why the feed often seems to surface days-old posts and random stories from unconnected strangers instead of more timely updates. Meta’s controversial decision to automatically limit “political” content in its recommendations is also often criticized.

At the same time, the company does seem to recognize that users want to be able to find news and other timely updates. Threads has also recently gotten a “recent” filter for search results, and has a limited version of “trending topics.” Threads’ column view also makes both of these features more visible since you can set dedicated columns for specific search topics to track at-a-glance.

This article originally appeared on Engadget at https://www.engadget.com/the-tweetdeck-clone-for-threads-is-finally-here-191132892.html?src=rss

The TweetDeck clone for Threads is finally here

Posted on by

The web version of Threads just got a whole lot more usable. Meta is rolling out the new Tweetdeck-like column view to all users, after it started testing the feature earlier this month.

The new look, which some Threads users have nicknamed “ThreadsDeck,” allows you to pin up to 100 different feeds to the Threads home page. Each column can also be set to auto-update so you can follow new posts as they come in.

While Tweetdeck fans will appreciate the familiarity, the new view also addresses some of the headaches of Threads’ “for you” algorithm. While the new column layout won’t let you eliminate the “for you” feed entirely, you can more easily hide it in the column view and put your “following” feed and any others side-by-side. It also vastly increases the number of posts you can view at any one time, making it a much more practical view for finding real-time information.

Threads’ “for you” feed has been a long-running source of complaints from many users, who question why the feed often seems to surface days-old posts and random stories from unconnected strangers instead of more timely updates. Meta’s controversial decision to automatically limit “political” content in its recommendations is also often criticized.

At the same time, the company does seem to recognize that users want to be able to find news and other timely updates. Threads has also recently gotten a “recent” filter for search results, and has a limited version of “trending topics.” Threads’ column view also makes both of these features more visible since you can set dedicated columns for specific search topics to track at-a-glance.

This article originally appeared on Engadget at https://www.engadget.com/the-tweetdeck-clone-for-threads-is-finally-here-191132892.html?src=rss

Instagram is expanding its anti-bullying features for teens

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Instagram is expanding two of its safety features in an effort to ramp up its bullying protections for teens. The company is changing how limiting and restricting work in its app to give teens ways to deal with potential bullies that it claims are less likely to lead to further retaliation.

With the changes, Instagram users will have the ability to “limit” their post interactions to “close friends” only. That means that users will only see comments, direct messages, tags and mentions from people on their close friends list. Other followers will still be able to interact with their posts, but those comments and messages won’t be visible to others.

The company previously introduced comment limiting as a creator-focused anti-bullying feature in 2021 with the goal of preventing the kind of sudden flood of harassment experienced by several UK football players. The latest changes, according to Instagram, are geared more toward teens who are dealing with bullies, but may be hesitant to use the app’s block feature due to fears of escalating potential conflicts,

For cases when people may be dealing with one particular bully, Instagram is making similar changes to its “restrict” feature. Users will be able to prevent restricted individuals from tagging or mentioning them. Comments from those on the restricted list will also be automatically hidden from others.

The updates comes as Meta is facing scrutiny over its handling of teen safety and other issues. The company was sued by dozens of states last year for allegedly failing to protect its youngest users from harmful aspects of its service.

This article originally appeared on Engadget at https://www.engadget.com/instagram-is-expanding-its-anti-bullying-features-for-teens-100037418.html?src=rss

Instagram is expanding its anti-bullying features for teens

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Instagram is expanding two of its safety features in an effort to ramp up its bullying protections for teens. The company is changing how limiting and restricting work in its app to give teens ways to deal with potential bullies that it claims are less likely to lead to further retaliation.

With the changes, Instagram users will have the ability to “limit” their post interactions to “close friends” only. That means that users will only see comments, direct messages, tags and mentions from people on their close friends list. Other followers will still be able to interact with their posts, but those comments and messages won’t be visible to others.

The company previously introduced comment limiting as a creator-focused anti-bullying feature in 2021 with the goal of preventing the kind of sudden flood of harassment experienced by several UK football players. The latest changes, according to Instagram, are geared more toward teens who are dealing with bullies, but may be hesitant to use the app’s block feature due to fears of escalating potential conflicts,

For cases when people may be dealing with one particular bully, Instagram is making similar changes to its “restrict” feature. Users will be able to prevent restricted individuals from tagging or mentioning them. Comments from those on the restricted list will also be automatically hidden from others.

The updates comes as Meta is facing scrutiny over its handling of teen safety and other issues. The company was sued by dozens of states last year for allegedly failing to protect its youngest users from harmful aspects of its service.

This article originally appeared on Engadget at https://www.engadget.com/instagram-is-expanding-its-anti-bullying-features-for-teens-100037418.html?src=rss

Meta caught an Israeli marketing firm running hundreds of fake Facebook accounts

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Meta caught an Israeli marketing firm using fake Facebook accounts to run an influence campaign on its platform, the company said in its latest report on coordinated inauthentic behavior. The scheme targeted people in the US and Canada and posted about the Israel-Hamas war.

In all, Meta’s researchers uncovered 510 Facebook accounts, 11 pages, 32 Instagram accounts and one group that were tied to the effort, including fake and previously hacked accounts. The accounts posed as “Jewish students, African Americans and ‘concerned’ citizens” and shared posts that praised Israel’s military actions and criticized the United Nations Relief and Works Agency (UNRWA) and college protests. They also shared Islamaophobic comments in Canada, saying that “radical Islam poses a threat to liberal values in Canada.”

Meta’s researchers said the campaign was linked to STOIC, a “a political marketing and business intelligence firm” based in Israel, though they didn’t speculate on the motives behind it. STOIC was also active on X and YouTube and ran websites “focused on the Israel-Hamas war and Middle Eastern politics.”

According to Meta, the campaign was discovered before it could build up a large audience and many of the fake accounts were disabled by the company’s automated systems. The accounts reached about 500 followers on Facebook and about 2,000 on Instagram.

The report also notes that the people behind the accounts seemed to use generative AI tools to write many of their comments on the pages of politicians, media organizations and other public figures.“These comments generally linked to the operations’ websites, but they were often met with critical responses from authentic users calling them propaganda,” Meta’s policy director for threat disruption, David Agranovich, said during a briefing with reporters “So far, we have not seen novel Gen AI driven tactics that would impede our ability to disrupt the adversarial networks behind them.”

This article originally appeared on Engadget at https://www.engadget.com/meta-caught-an-israeli-marketing-firm-running-hundreds-of-fake-facebook-accounts-150021954.html?src=rss

The TikTok ban law will be argued in court this September

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TikTok will face off with the Justice Department this fall in its bid to stop a law that could lead to a ban of the app in the United States. The US Court of Appeals for the District of Columbia set a September date for oral arguments in two cases challenging a law that requires ByteDance to sell the app or face a ban.

TikTok filed a lawsuit claiming that the law was unconstitutional earlier this month. The company has said that divesting from ByteDance is “simply not possible” and that it had already negotiated with the US government to address national security concerns. Separately, a group of TikTok creators are also challenging the law. They claim that the law violates their First Amendment rights because they would lose their ability to communicate on the platform. TikTok is reportedly paying the creators’ legal fees in the case.

In September, the appeals court will hear challenges in both cases, which have been consolidated. As Reuters notes, the September date lines up with TikTok’s desire for a “fast-track” schedule in the case, which could eventually end up before the Supreme Court.

This article originally appeared on Engadget at https://www.engadget.com/the-tiktok-ban-law-will-be-argued-in-court-this-september-185025724.html?src=rss

The TikTok ban law will be argued in court this September

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TikTok will face off with the Justice Department this fall in its bid to stop a law that could lead to a ban of the app in the United States. The US Court of Appeals for the District of Columbia set a September date for oral arguments in two cases challenging a law that requires ByteDance to sell the app or face a ban.

TikTok filed a lawsuit claiming that the law was unconstitutional earlier this month. The company has said that divesting from ByteDance is “simply not possible” and that it had already negotiated with the US government to address national security concerns. Separately, a group of TikTok creators are also challenging the law. They claim that the law violates their First Amendment rights because they would lose their ability to communicate on the platform. TikTok is reportedly paying the creators’ legal fees in the case.

In September, the appeals court will hear challenges in both cases, which have been consolidated. As Reuters notes, the September date lines up with TikTok’s desire for a “fast-track” schedule in the case, which could eventually end up before the Supreme Court.

This article originally appeared on Engadget at https://www.engadget.com/the-tiktok-ban-law-will-be-argued-in-court-this-september-185025724.html?src=rss

Meta and Google want to make AI deals with Hollywood studios

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Meta and Google are offering Hollywood studios millions of dollars with the hope of striking licensing deals that could improve their models for AI-generated video, according to a new report in Bloomberg. The companies have reportedly offered “tens of millions of dollars,” though it’s unclear what will come from the talks.

According to the report, Netflix and Disney “aren’t willing to license their content” but have “expressed interest in other types of collaborations.” Warner Brothers Discovery has reportedly indicated “a willingness to license some of its programs.”

A spokesperson for Meta declined to comment. Google didn’t immediately respond to a request for comment. The companies, it seems, are hoping such deals would help advance their video generation tools. Google recently showed off a text-to-video model, called Veo, and tapped Donald Glover to promote its capabilities. Meta is also researching AI-generated video.

There’s been something of an arms race among AI firms to forge licensing deals with media companies. OpenAI and NewsCorp announced a multi-year deal to bring news content to ChatGPT earlier this week. Meta is also considering paying publishers to access “news, photo and video content” to train its AI models, Business Insider reported.

But, as Bloomberg points out, Hollywood studios may have some reservations about such deals. Though AI-editing tools may be appealing, there has been widespread concern in the entertainment industry about how AI companies might use their creative work. That tension burst into full view this week when Scarlett Johansson accused OpenAI of copying her voice for its “Sky” assistant in ChatGPT after she declined to partner with the company herself. OpenAI has denied claims that it tried to mimic her voice, though the company has yet to explain that one Sam Altman tweet.

This article originally appeared on Engadget at https://www.engadget.com/meta-and-google-want-to-make-ai-deals-with-hollywood-studios-220033138.html?src=rss