Tag Archives: ROG

ROG Phone 8 at CES 2024 arrives with a simpler, more premium design

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What is a gaming phone? Since most smartphones can actually handle mobile games, especially the more expensive models, this breed of smartphones differentiates itself from the rest of the crowd with over-the-top performance and, more often than not, over-the-top aesthetics as well. Whether it’s in the form of flashy RGB lighting or an abundance of geometric shapes, the stereotypical gaming phone leaves no room for doubt that these gadgets are miniature versions of gaming desktops and laptops that grab people’s attention one way or another. Great for hardcore gamers who have embraced that aesthetic, not so much for others who want a gaming-worthy phone they can use everywhere as well. That’s the kind of redesign that the new ROG Phone 8 is now carrying, bringing its unparalleled performance for a wider audience to enjoy.

Designer: ASUS Republic of Gamers

There isn’t going to be any debate on the merits of the ROG Phone 8’s gaming prowess. Powered by the latest Qualcomm Snapdragon 8 Gen 3 processor and paired with the fastest memory and storage technologies in the market, it can handle any mobile game currently in existence and then some. The large 6.78-inch AMOLED display promises bright images even under sunlight, and an equally large 5,500mAh battery guarantees hours of enjoyment of games and streaming videos. Those specs are on par with most gaming phones of this caliber, but, for the first time, ROG is adjusting its specs and design to match what not just gamers but also the masses want.

For example, it has a more powerful camera system now, with a 50MP main Sony sensor joined by a surprising 32MP telephoto camera with 3x optical zoom. This is a huge step up from the macro shooter that the brand usually puts on its gaming phones, though the 13MP ultra-wide camera is still minimally decent. ROG has also ensured the durability of the ROG Phone 8 by giving it IP68 dust and water resistance, the first gaming phone to receive this certification. That’s thanks to a cooling system and thermal design that doesn’t require a tiny fan inside, though ASUS ROG will try to convince owners to buy and use the AeroActive Cooler X attachment as well.

The biggest change, however, is also the most obvious. Gone are the sci-fi-like design of the previous ROG phones, replaced by an aesthetic that still looks sleek and stylish but also cleaner. The pentagon-shaped camera island is off to the side, similar to many camera designs these days, and the back sports a dual-tone tone color theme, depending on the colorway. That’s not to say that the ROG Phone 8 completely ditches the hallmarks of gamer aesthetics, as the base model still has a customizable Aura RGB Lighting on the ROG logo. The ROG Phone 8 Pro, on the other hand, gets an “AniMe Vision” Mini LED display composed of 341 lighting elements that can display preset or custom animations.

It remains to be seen whether the ROG Phone 8’s sudden change of direction will help it appeal to more customers beyond the gamer crowd, or if it will actually turn gamers away toward competing brands. Suffice it to say, it’s a bold new design for a gaming phone, one that still packs the power that gamers require, now wrapped in a stylish design that could appeal to everyone as well. The ASUS ROG Phone 8 will be available in Q1 2024 with an SRP of $1,099 for the base model, $1,199 for the ROG Phone 8 Pro, and $1,499.99 for the ROG Phone 8 Pro Edition that includes the AeroActive Cooler X in the box.

The post ROG Phone 8 at CES 2024 arrives with a simpler, more premium design first appeared on Yanko Design.

ASUS ROG Phone 8 design takes a very different direction

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Almost every smartphone these days can play games, especially the expensive high-end ones, but there are a few that definitely take the cake. They’re labeled gaming phones not just because of some special feature, such as a tiny fan spinning inside, but also because of the gamer aesthetics that they embrace. For years now, the ASUS ROG Phone has held the crown of having the most gamer-friendly design, but it seems that it’s finally willing to let that title go next year. Based on its own teasers, the next Republic of Gamers smartphone might be embracing a more mainstream design in exchange for what might finally be more capable cameras as well.

Designer: ASUS (via GSMarena)

ASUS ROG Phone 7

To be fair, there is no guidebook on how to apply a gamer aesthetic to products, but you can bet it will have plenty of RGB lighting and lines going in multiple directions that suggest the presence of machine panels. Indeed, the previous ROG Phones have employed those design elements, sometimes even going as far as using small LED screens for more dynamic accents. Of course, none of these are essential to the actual gaming experience, but they do add a nice touch that marks the product as something truly designed with gamers in mind.

ASUS ROG Phone 6

ASUS ROG Phone 6

ASUS ROG Phone 6

Given its history, it’s a bit surprising that the ASUS ROG Phone 8 might do away with those design elements almost entirely. Although nothing’s set in stone yet, the brand’s official teaser suggests that it might be adopting a more minimalist and subdued design, one that eschews the lines and RGB colors. What we see instead is a clean dual-tone composition that, given the gray colors, looks more industrial than futuristic. There could still be some lighting underneath the ROG logo, but could very well be the only place it shows up.

Perhaps more curious is the camera bump design, a thick pentagon laid on top of a square. For generations, the ROG Phones have carried mediocre cameras, so a switch to a triple camera system could be big news for fans of the brand. It’s not a clear win yet, of course, but it’s commendable that ASUS is willing to shake things up to improve its performance.

To its credit, the ROG Phones have slowly been moving towards more conventional and less spectacular designs, but the ROG Phone 8 could have the most drastic changes if the teasers are to be taken at face value. On the one hand, it does help make the ROG Phones more acceptable in “regular” scenarios and won’t stand out as much. On the other hand, if you want a more conventional-looking smartphone that can handle mobile games, there are already plenty of those in the market, making the ROG Phone 8 redundant.

ASUS ROG Phone 7

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