Tag Archives: ROG

ROG Zephyrus G16 laptop at CES 2024 brings a thin, all-aluminum frame to your game

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Gaming laptops are powerful beasts, sometimes almost as powerful as some desktops. Most of them, however, almost feel as heavy and as bulky as those towering computers because of how much technology they pack inside, including the required cooling systems. Thanks to the laws of physics and limitations in manufacturing, it almost seems like having a gaming laptop that’s as slim and sleek as a MacBook is just a pipe dream. Consider those dreams fulfilled, then, with the newest duo in the ASUS ROG Zephyrus line, bringing to the CES 2024 crowd the first glimpse of an all-aluminum CNC machined gaming laptop that maintains a mind-blowing thin and light body despite the power it crams inside.

Designer: ASUS Republic of Gamers

Although the typical laptop might have plenty of metal on the outside, the majority of gaming laptops use plenty of plastic or only plastic for the chassis. It’s more resilient to pressure and is cheaper to manufacture, helping to offset the costs of the expensive hardware. However, it also has poorer heat dissipation, is prone to deform from excessive heat, and makes the laptop feel less premium than its price would suggest. The Republic of Gamers is, fortunately, challenging the status quo with the 2024 ROG Zephyrus G16 and its slightly smaller sibling, the ROG Zephyrus G14, bringing a sleek and elegant look you won’t easily find on most of its kind.

With an all-new, all-aluminum CNC-machined chassis, the ROG Zephyrus G16 and G14 bring a touch of class to your gaming gear. It isn’t all just for show, of course, because the change in materials also improves the structural rigidity of the laptop, reduces its overall weight, and increases the space for components inside. That means more room for more things while still keeping the laptop thin and light. At only 1.49cm thick and 1.85kg light, the Zephyrus 16 is pretty much on par with the gold standard of lightweight pro notebooks, the MacBook Pro. For reference, the Zephyrus G14 stands at 1.59cm thick and 1.5kg heavy only.

Of course, Zephyrus laptops are heavy-duty gaming slash workstations, and ROG hasn’t forgotten the traits that truly mark this mobile PC as such. There’s a brand-new LED lighting array, one that runs diagonally across the lid. Appropriately called Slash Lighting, this lighting accent can display customized patterns and animations that quickly set the laptop apart from other premium-looking notebooks. This 2024 generation also welcomes a new colorway, Platinum White, with a matte finish that cements the Zephyrus G16 and G14 as luxury items for gamers.

In terms of hardware, the two aren’t lacking in any department either, sporting the latest Intel and AMD processors paired with NVIDIA GeForce RTX 4070 or 4090 laptop graphics. In fact, these two boast the first ROG laptops to carry an OLED monitor under the ROG Nebula Display branding, offering rich blacks that truly make graphics pop. They both possess the latest cooling solutions, but the ROG Zephyrus G16 additionally carries a custom vapor chamber to make up for the more powerful hardware. These two stylish and powerful laptops are scheduled to land in markets in the first quarter of the year, though exact dates and pricing have yet to be announced.

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ROG Phone 8 at CES 2024 arrives with a simpler, more premium design

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What is a gaming phone? Since most smartphones can actually handle mobile games, especially the more expensive models, this breed of smartphones differentiates itself from the rest of the crowd with over-the-top performance and, more often than not, over-the-top aesthetics as well. Whether it’s in the form of flashy RGB lighting or an abundance of geometric shapes, the stereotypical gaming phone leaves no room for doubt that these gadgets are miniature versions of gaming desktops and laptops that grab people’s attention one way or another. Great for hardcore gamers who have embraced that aesthetic, not so much for others who want a gaming-worthy phone they can use everywhere as well. That’s the kind of redesign that the new ROG Phone 8 is now carrying, bringing its unparalleled performance for a wider audience to enjoy.

Designer: ASUS Republic of Gamers

There isn’t going to be any debate on the merits of the ROG Phone 8’s gaming prowess. Powered by the latest Qualcomm Snapdragon 8 Gen 3 processor and paired with the fastest memory and storage technologies in the market, it can handle any mobile game currently in existence and then some. The large 6.78-inch AMOLED display promises bright images even under sunlight, and an equally large 5,500mAh battery guarantees hours of enjoyment of games and streaming videos. Those specs are on par with most gaming phones of this caliber, but, for the first time, ROG is adjusting its specs and design to match what not just gamers but also the masses want.

For example, it has a more powerful camera system now, with a 50MP main Sony sensor joined by a surprising 32MP telephoto camera with 3x optical zoom. This is a huge step up from the macro shooter that the brand usually puts on its gaming phones, though the 13MP ultra-wide camera is still minimally decent. ROG has also ensured the durability of the ROG Phone 8 by giving it IP68 dust and water resistance, the first gaming phone to receive this certification. That’s thanks to a cooling system and thermal design that doesn’t require a tiny fan inside, though ASUS ROG will try to convince owners to buy and use the AeroActive Cooler X attachment as well.

The biggest change, however, is also the most obvious. Gone are the sci-fi-like design of the previous ROG phones, replaced by an aesthetic that still looks sleek and stylish but also cleaner. The pentagon-shaped camera island is off to the side, similar to many camera designs these days, and the back sports a dual-tone tone color theme, depending on the colorway. That’s not to say that the ROG Phone 8 completely ditches the hallmarks of gamer aesthetics, as the base model still has a customizable Aura RGB Lighting on the ROG logo. The ROG Phone 8 Pro, on the other hand, gets an “AniMe Vision” Mini LED display composed of 341 lighting elements that can display preset or custom animations.

It remains to be seen whether the ROG Phone 8’s sudden change of direction will help it appeal to more customers beyond the gamer crowd, or if it will actually turn gamers away toward competing brands. Suffice it to say, it’s a bold new design for a gaming phone, one that still packs the power that gamers require, now wrapped in a stylish design that could appeal to everyone as well. The ASUS ROG Phone 8 will be available in Q1 2024 with an SRP of $1,099 for the base model, $1,199 for the ROG Phone 8 Pro, and $1,499.99 for the ROG Phone 8 Pro Edition that includes the AeroActive Cooler X in the box.

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ASUS ROG Phone 8 design takes a very different direction

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Almost every smartphone these days can play games, especially the expensive high-end ones, but there are a few that definitely take the cake. They’re labeled gaming phones not just because of some special feature, such as a tiny fan spinning inside, but also because of the gamer aesthetics that they embrace. For years now, the ASUS ROG Phone has held the crown of having the most gamer-friendly design, but it seems that it’s finally willing to let that title go next year. Based on its own teasers, the next Republic of Gamers smartphone might be embracing a more mainstream design in exchange for what might finally be more capable cameras as well.

Designer: ASUS (via GSMarena)

ASUS ROG Phone 7

To be fair, there is no guidebook on how to apply a gamer aesthetic to products, but you can bet it will have plenty of RGB lighting and lines going in multiple directions that suggest the presence of machine panels. Indeed, the previous ROG Phones have employed those design elements, sometimes even going as far as using small LED screens for more dynamic accents. Of course, none of these are essential to the actual gaming experience, but they do add a nice touch that marks the product as something truly designed with gamers in mind.

ASUS ROG Phone 6

ASUS ROG Phone 6

ASUS ROG Phone 6

Given its history, it’s a bit surprising that the ASUS ROG Phone 8 might do away with those design elements almost entirely. Although nothing’s set in stone yet, the brand’s official teaser suggests that it might be adopting a more minimalist and subdued design, one that eschews the lines and RGB colors. What we see instead is a clean dual-tone composition that, given the gray colors, looks more industrial than futuristic. There could still be some lighting underneath the ROG logo, but could very well be the only place it shows up.

Perhaps more curious is the camera bump design, a thick pentagon laid on top of a square. For generations, the ROG Phones have carried mediocre cameras, so a switch to a triple camera system could be big news for fans of the brand. It’s not a clear win yet, of course, but it’s commendable that ASUS is willing to shake things up to improve its performance.

To its credit, the ROG Phones have slowly been moving towards more conventional and less spectacular designs, but the ROG Phone 8 could have the most drastic changes if the teasers are to be taken at face value. On the one hand, it does help make the ROG Phones more acceptable in “regular” scenarios and won’t stand out as much. On the other hand, if you want a more conventional-looking smartphone that can handle mobile games, there are already plenty of those in the market, making the ROG Phone 8 redundant.

ASUS ROG Phone 7

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