Meta is expanding Threads ads to all users globally

Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, with the platform now hosting 400 million monthly active users, ads are expanding globally to all users. The inevitable move follows a test in 30 countries early last year.

Ads on Threads are powered by Meta's AI-powered advertising system. They'll use the "same level of personalization" (i.e., tracking and profiling) as Facebook and Instagram. Image, video and carousel ad formats will all appear natively in Threads feeds.

Meta said the ad expansion will begin next week, but the full rollout will take months. "Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months," the company wrote in a blog post.

This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-expanding-threads-ads-to-all-users-globally-183900226.html?src=rss

For All Mankind returns on March 27 for a fifth season

Apple TV+ has become one of the best streaming services for sci-fi, with hits like Pluribus, Severance, Foundation and many more. There are so many shows that it's easy to forget the one that started it all. For All Mankind was the platform's very first attempt at sci-fi and it's finally coming back after two years for season five on March 27.

The next season will run for ten episodes on a weekly basis. It concludes on May 29, with new installments dropping each Friday.

What follows are some slight spoilers for the show, so read with caution. The streamer dropped a short teaser to announce the release date and it shows Alex Baldwin, grandson of the show's original star, careening around Mars on some sort of motorcycle.

For All Mankind started as an alt-history show that explored what would happen if Russia beat the USA to the moon in the 1960s. However, it has since become famous for time jumps. The next installment takes place in an alternate version of the 2010s and continues the story of competing space agencies after turning Mars into a viable colony.

He is old now.
Apple

Many of the original stars are still kicking around, but the characters are extremely old at this point. Check out this image of an aged Ed Baldwin, still played by Joel Kinnaman. Other returning cast members include Edi Gathegi, Coral Peña and Wrenn Schmidt. New cast members include Sean Kaufman, Mireille Enos, Costa Ronin, Ruby Cruz and Ines Asserson.

The show doesn't get a lot of buzz when compared to some of Apple TV's newer sci-fi properties, but it must still get eyeballs. The platform recently announced a spinoff that will be set in the Soviet Union. It's called Star City but we don't have much information beyond that.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/for-all-mankind-returns-on-march-27-for-a-fifth-season-183212860.html?src=rss

The Prince of Persia: The Sands of Time remake among six games canceled by Ubisoft

Two high-profile upcoming Ubisoft games have been starting to look more and more like vaporware with each passing year. One of them is Beyond Good & Evil 2, which we were assured is still in development last year. The other is the Prince of Persia: The Sands of Time remake, which is now officially canceled, along with five other games on Ubisoft’s release slate.

The news came in a media briefing attended virtually by VGC, in which the French company also announced delays to seven other games as part of a major restructuring. As reported by VGC, the only canceled game currently named by Ubisoft is the remake of its 2003 classic, which was first announced in 2020 and has by all accounts been in various stages of development hell ever since. Three of the others were original new IPs and one was a mobile game.

Ubisoft isn’t putting names to the more than half dozen delayed games either, but VGC’s report says one was supposed to come out in the first quarter of this year, and will now release before April 2027. While it’s yet to be officially announced, a remake of Assassin’s Creed: Black Flag has been heavily rumored for several months and is likely one of the games that has slipped.

Ubisoft also outlined its new organizational model, which will see the company split into five "creative houses" that function as independent business units. One of these is the previously announced, Tencent-backed Vantage Studios, which will oversee a number of the company’s flagship franchises, including Rainbow Six, Assassin’s Creed and Far Cry.

In its Wednesday briefing, Ubisoft also confirmed recent reports that it’s closing its Stockholm and (recently unionized) Halifax studios, with others, including Star Wars Outlaws developer Massive Entertainment due to be restructured as a result of the new model. Ubisoft declined to tell VGC exactly how many layoffs could occur in the wake of the large-scale reorganization of the company.

This article originally appeared on Engadget at https://www.engadget.com/gaming/the-prince-of-persia-the-sands-of-time-remake-among-six-games-canceled-by-ubisoft-175801132.html?src=rss

Netflix mobile app redesign will offer ‘deeper integration’ of vertical video

After testing the feature for the last six months or so, Netflix said it will bring vertical videos to its mobile app sometime later in 2026, TechCrunch reported. So far, the feature has been used to show clips promoting Netflix films and TV shows, letting you swipe to move to the next one à la TikTok or YouTube Shorts.

Going forward, though, it could also serve as a promotion tool for new types of programs. “You can imagine us bringing more clips based on new content types, like video podcasts,” co-CEO Greg Peters said in an earnings call.

That was another subject of discussion, as Netflix is taking on YouTube with new video podcasts. The company debuted the first of those originals last week, including shows from sports commentator Michael Irvin and comedian Peter Davidson. It’s also offering hosting content like the Bill Simmons Podcast and other shows from The Ringer.

Despite increasing competition from YouTube and other social media networks, Netflix is doing all right. In 2025, the company saw $45.2 billion revenue including $1.5 billion in ad dollars from its lower tier subscriptions. The streamer counted 325 million paid subscribers around the world at the end of last year.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/netflix-mobile-app-redesign-will-offer-deeper-integration-of-vertical-video-120000820.html?src=rss

The UK is mulling an Australia-like social media ban for users under 16

The UK government has announced a consultation, asking people for their feedback on whether to introduce a social media ban for children under 16 years old. It would also explore how to enforce that limit, how to limit tech companies from being able to access children’s data and how to limit “infinite scrolling,” as well as access to addictive online tools. In addition to seeking feedback from parents and young people themselves, the country’s ministers are going to visit Australia to see the effects of the country’s social media ban for kids, according to Financial Times.

Australia's minimum age social media ban went into effect on December 10. It’s the first of its kind and covers several social media platforms, including Facebook, X, TikTok, Twitch, Snapchat, YouTube and Reddit. Just recently, Meta shut down nearly 550,00 accounts, most of which were on Instagram, to comply with the new law.

The UK passed the Online Safety Act in 2023 and has been enforcing its rules since. Last year, for instance, it started requiring websites that publish pornography to conduct age checks for users. But British politician Liz Kendall said parents still have serious concerns about the content their children can consume online. As The Guardian notes, the announcement for a consultation comes just before the House of Lords votes on an amendment to the Children’s Wellbeing and Schools Bill. The amendment is seeking a social media ban on children under 16, which will be enacted within a year if and when the bill passes.

This article originally appeared on Engadget at https://www.engadget.com/social-media/the-uk-is-mulling-an-australia-like-social-media-ban-for-users-under-16-130000446.html?src=rss

TikTok’s latest spinoff app feels a lot like Quibi, but with shorter and cornier content

In another attempt to reduce our attention spans to mush, TikTok has released the PineDrama app, which offers serialized drama series that are roughly a minute per episode. As first spotted by Business Insider, the app is designed exactly like TikTok, but instead of trendy dance videos, you can scroll through and watch "micro dramas."

For those new to the category, micro dramas are bite-sized TV shows shot in vertical video and available in minute-long episodes. Don't expect any nominations for Best Original Screenplay with series like The Officer Fell For Me or Married to my past life's nemesis, since they typically offer soap opera vibes with cliffhangers that keep users scrolling to the next episode. The app is designed to keep people on it with a Discover tab, a place to save favorites and the ability to react in real time alongside other viewers.

Right now, the micro dramas on PineDrama are all free to watch and don't have any ads. It's unclear if TikTok will introduce any costs or ads to the app, since other micro drama options like DramaBox or ReelShort have a paid structure. Late last year, TikTok also introduced a way to watch micro dramas within its own app, with a section called Minis. It's not the first time we're seeing shorter TV show formats, since Quibi made waves with a format of episodes that were less than 10 minutes long. However, maybe even 10 minutes was too long since the startup eventually called it quits after eight months.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/tiktoks-latest-spinoff-app-feels-a-lot-like-quibi-but-with-shorter-and-cornier-content-185702010.html?src=rss

TikTok’s latest spinoff app feels a lot like Quibi, but with shorter and cornier content

In another attempt to reduce our attention spans to mush, TikTok has released the PineDrama app, which offers serialized drama series that are roughly a minute per episode. As first spotted by Business Insider, the app is designed exactly like TikTok, but instead of trendy dance videos, you can scroll through and watch "micro dramas."

For those new to the category, micro dramas are bite-sized TV shows shot in vertical video and available in minute-long episodes. Don't expect any nominations for Best Original Screenplay with series like The Officer Fell For Me or Married to my past life's nemesis, since they typically offer soap opera vibes with cliffhangers that keep users scrolling to the next episode. The app is designed to keep people on it with a Discover tab, a place to save favorites and the ability to react in real time alongside other viewers.

Right now, the micro dramas on PineDrama are all free to watch and don't have any ads. It's unclear if TikTok will introduce any costs or ads to the app, since other micro drama options like DramaBox or ReelShort have a paid structure. Late last year, TikTok also introduced a way to watch micro dramas within its own app, with a section called Minis. It's not the first time we're seeing shorter TV show formats, since Quibi made waves with a format of episodes that were less than 10 minutes long. However, maybe even 10 minutes was too long since the startup eventually called it quits after eight months.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/tiktoks-latest-spinoff-app-feels-a-lot-like-quibi-but-with-shorter-and-cornier-content-185702010.html?src=rss

Papers Please but with zombies, a farming-based shoot-’em-up and other new indie games worth checking out

Welcome to our latest roundup of what's going on in the indie game space. Several neat-looking games arrived this week, we got release dates for several others that I'm really looking forward to and a brand-new Steam festival was announced. 

The Love, Romance, and Heartbreak Debutante Ball is said to be the first Valentine's Day-themed Steam festival. It'll run from February 13 to 20 and feature more than 100 games, including discounts and demos. A showcase will take place on February 13 at 1PM ET on the Sunny Demeanor Games YouTube channel too.

Organizers say the festival includes a wide variety of games about love, including RPGs, puzzle games and (naturally) visual novels. You might play as a cat or someone trying to fish an engagement ring out of a claw machine, as a secret agent or a couple that's run off to another planet. I'm intrigued! There will be some NSFW games involved, for what it's worth.

Quarantine Zone: The Last Check seems like a 3D version of Papers Please but with zombies. At a checkpoint amid a zombie outbreak, your mission is to screen survivors for signs of infection. If you're unsure of their status, you can send an individual to quarantine for further observation or a lab for additional screening. Otherwise, you can let them in or send them to "liquidation." Get things wrong and it could spell disaster, but at least you have a sidearm (and a weaponized drone) to help you deal with sticky situations.

It looks like there's a lot going on in Quarantine Zone: The Last Check, which is from Brigada Games and publisher Devolver Digital. There are base and resource management aspects as well. It's out now on Steam (usually $20, but there's a 10 percent discount until January 26) and PC Game Pass.

Air Hares seems to draw inspiration from classic top-down shoot-'em-ups. But instead of simply blowing up countless ships, your mission is to restore farmland. You'll fire seeds and water to turn barren land into fertile carrot fields. There are still enemies to contend with — you (and perhaps a co-op partner) can dodge and ram them as you try to protect the land. Expect boss battles, too.

I really like the aesthetic here. It has a '90s-style cartoon look (I suddenly really want a modern Bucky O'Hare game). Also, the song from the trailer is going to live in my head for weeks.

Husband-and-wife team Tim and Megan Bungeroth created Air Hares over six years with the help of several contributors. According to a press release, the game is "inspired by the creators’ personal journey with infertility and the idea of creating life rather than destroying it." 

Air Hares is out now on Steam. It typically costs $9, but there's a 20 percent discount until January 28.

Luckshot Games' Big Hops looks like my kind of 3D platformer: joyous and playful. As a young frog who has been kidnapped, you'll try to find airship parts for a raccoon who has promised to help get you home.

There are tons of movement mechanics here, and Hop's tongue plays a major role in those. You can use it to swing across gaps, hookshot your way to higher platforms and solve puzzles. 

Big Hops is out now on Steam, Nintendo Switch and PS5 for $20. The Switch and Steam versions have a 10 percent launch discount until January 19.

Cassette Boy is a pixel-art game that might appear to be a 2D exploration puzzler, but there's more going on here. You can rotate the world to discover new secrets and hide enemies and hazards from view so you can move past them. If you can't see something on your screen, it doesn't exist. There's a bit of a Fez influence here, it would appear.

Wonderland Kazakiri and publisher Pocketpair are behind this one, which I'm looking forward to checking out when I have a chance. Cassette Boy is available on Steam, Switch, PS4, PS5, Xbox One and Xbox Series X/S for $13.

I really enjoyed the demo for Aerial_Knight’s DropShot (as well as Aerial_Knight’s previous games). I'm for sure going to be playing the full game when it hits PS5, Xbox Series X/S, Steam and Epic Games Store on February 17.

This is a single-player first-person shooter in which you're skydiving with finger guns. You compete with four enemies to grab the only available parachute as you're falling through the air. Rounds are fast-paced too, generally lasting under a minute.

Point-and-click adventure Earth Must Die has been on my radar for a while and we'll all get a chance to try it soon. It's designed to be a playable cartoon (with a runtime of about eight hours) and it has an art style to match. 

The cast is pretty stellar, with Ben Starr (Final Fantasy XVI, Clair Obscur: Expedition 33, Hades II), Joel Fry (Our Flag Means Death) and a whole load of British comedy figures on board. There's a demo available on Steam now and the full game — from Size Five Games and publisher No More Robots — will land on January 27.

Let's wrap things up for this week something very silly-looking from Monster Shop Games. Pie in the Sky is a Tony Hawk's Pro Skater-inspired action arcade game in which you play as a magpie that terrorizes bystanders. You can knock people off the Sydney Harbour Bridge, ram kids off of scooters, actually go skateboarding and, uh, cause havoc from above. In classic THPS-style, there are hidden areas too. 

This looks like a fun distraction from [gestures at everything]. Pie is the Sky will swoop onto Steam on February 2.

This article originally appeared on Engadget at https://www.engadget.com/gaming/papers-please-but-with-zombies-a-farming-based-shoot-em-up-and-other-new-indie-games-worth-checking-out-123000437.html?src=rss

X is fully online after going down for most of the morning

X seems to be working again after struggling with an outage that took the service offline and made it slow to load for much of the morning. According to X’s developer platform page, there is an ongoing incident related to streaming endpoints that’s caused increased errors. The incident started at 7:39AM PT, according to the page.

That roughly coincides with a spike in reports at Down Detector. The issues seemed to be somewhat intermittent. At some points, X’s website loaded partially and only showed older posts. At other times, the app and website failed to load at all.

As of 9:30AM PT, X’s Explore and trending pages were loading, but the “following” tab wasn’t showing posts and instead suggested users “find some people and topic to follow” (as shown in the screenshot below).

Posts aren't loading.
Posts aren't loading.
X

As of 11:15AM PT, X’s developer site was still indicating ongoing issues, so there may still be some lingering problems even though the website seems to be functioning normally again. Reports on Down Detector have also dropped off considerably.

X didn’t immediately respond to a request for comment on the outage. As TechCrunch notes, this is the second time this week that X has experienced significant issues. The service also went down for many users around the world on Tuesday.

Bluesky changed its profile photo earlier in the week.
Bluesky changed its profile photo earlier in the week.
X

But while the latest issues were widespread, some posts are were still managing to go through. Rival Bluesky, which earlier in the week changed its profile picture on X to its butterfly logo in a bikini, took the opportunity to throw some shade.

At 1PM PT, X updated its status page to indicate the issue had been resolved after nearly six hours. It didn’t elaborate on the underlying cause.

Update, January 16, 2026, 2:09PM PT: Updated with the latest information from X’s status page.

This article originally appeared on Engadget at https://www.engadget.com/social-media/x-is-fully-online-after-going-down-for-most-of-the-morning-171843711.html?src=rss

Netflix will give WBD movies 45-day theater exclusivity if deal goes through

The fate of Warner Bros. Discovery remains the biggest story in Hollywood, with Paramount Skydance refusing to back down from its rival bid to the proposed Netflix acquisition of the company. If the Netflix deal does go through, the company’s co-chief executive, Ted Sarandos, has attempted to ease concerns around what that could mean for theaters.

In an interview with The New York Times, Sarandos responded to a question about his company’s commitment to the theatrical business by insisting that he has no interest in bringing a swift end to it. "We will run that business largely like it is today, with 45-day windows," he said. "I’m giving you a hard number. If we’re going to be in the theatrical business, and we are, we’re competitive people — we want to win. I want to win opening weekend. I want to win box office."

Prior to this new NYT interview’s publication, Deadline reported that it had been told by sources that Netflix was supportive of a 17-day window, which would obviously be far more damaging to theaters. This came after the Stranger Things finale reportedly banked north of $25m during its brief theatrical run over New Year’s Eve and New Year’s Day.

Sarandos was also asked if he regretted saying the theatrical business as we know it today is an "outmoded" idea. He told the NYT: "You have to listen to that quote again. I said 'outmoded for some.' I mean, like the town that 'Sinners' is supposed to be set in does not have a movie theater there. For those folks, it’s certainly outmoded. You’re not going to get in the car and go to the next town to go see a movie." (Movies are actually nascent technology in Sinners, which is set in the 1930s. Bad example, Ted!) He went on to explain that for someone like his daughter, who lives in Manhattan and has a number of theaters within walking distance of her home, the term does not apply in the same way.

The Netflix co-chief exec’s latest comments seem to be designed to appease theater owners as much as the movie-going public, after a number of chains opposed the proposed WBD sale. "Such an acquisition will further consolidate control over production and distribution of motion pictures in the hands of a single, dominant, global streaming platform in a market that is already highly concentrated," said trade organization Cinema United in a statement to Congress.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/netflix-will-give-wbd-movies-45-day-theater-exclusivity-if-deal-goes-through-141223786.html?src=rss