Smart home devices have come a long way from the plain white boxes we once hid behind sofas. Voice assistants sit openly on shelves now, and small robotic helpers are slowly making their way into living spaces. For all their usefulness, though, most still feel more like appliances than companions. They respond when spoken to, perform tasks, then go quiet, making the whole relationship feel transactional rather than warm.
Samsung Design seems to think there’s a better way. At Milan Design Week 2026, its Open Lab unveiled the AI Companion, a small spherical robot designed to feel less like a gadget and more like a genuine presence. The concept frames these companions as friends that “understand you and grow with you,” bringing delight and warmth to daily life rather than simply waiting for the next voice prompt.
Designer: Samsung Design
The AI Companion’s form is its first deliberate statement. It’s a near-perfect orb, compact and smooth, with a presence that feels more like a creature than a consumer device. There are no sharp edges, glowing rings, or intake vents, none of the usual signals of smart home hardware. What it has instead is a small circular screen that reads as expressive eyes, giving it a quiet, almost attentive quality.
That face is where the design becomes truly surprising. The upper section of the sphere lifts open, almost like a creature raising its head, to reveal a compact projector tucked inside. It’s a small mechanical gesture that carries outsized meaning. The transition from sealed orb to open, projecting device doesn’t feel like pressing a button; it feels like watching something wake up and decide to share a moment with you.
With that projector now exposed, the AI Companion can cast games, animations, and interactive content directly onto the surface in front of it. The experience shifts from a one-on-one interaction to something more communal, turning a tabletop into a small shared stage. It’s the kind of feature that makes the device feel genuinely social, designed for moments between people rather than a single user quietly issuing voice commands.
Part of what makes the AI Companion feel so considered is how personality has been worked into its physical design. It comes in distinct variants, each with its own visual character, from a minimal white orb to one with a yellow cap-like shell to another wrapped in teal and rust-orange. These aren’t cosmetic afterthoughts; they suggest that each companion is meant to reflect the personality of whoever it lives with.
Samsung Design also sees these companions as inherently social. They can interact with each other, creating the kinds of playful exchanges that make them feel more like characters sharing a space than devices sitting on a shelf. The AI Companion is explicitly a concept and isn’t headed for retail, but it lays out a compelling vision for home AI that’s designed to be felt, not just heard.
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