Pepsi Max’s New Can Turns Blue When It’s Cold Enough to Drink

Posted on by

Most of us don’t think twice about the can we grab from the fridge. You reach, you pop, you drink. But Pepsi Max is betting that at least some of us will stop, look twice, and maybe even squeal a little when the can in our hand starts changing colour right before our eyes.

That’s the premise behind Pepsi Max’s new Perfect Chilled variant, launched as part of the brand’s wider Pepsi Football Nation campaign ahead of the 2026 FIFA World Cup. Out of 86 million football-themed cans hitting shelves across the UK, only 150,000 carry something extra: thermochromic ink that begins to shift at 12°C and turns a full, vivid blue at 8°C, the temperature Pepsi considers optimal for drinking. In other words, the can tells you when it’s ready.

Design: Pepsi

The design itself is clean and considered. The 330ml can wears the classic black-and-white pentagon pattern of a traditional football, a smart visual shorthand that doesn’t need any explanation. It’s immediately recognisable, seasonally relevant, and works beautifully with the colour-change mechanic. The graphic language is minimal without being plain, and the blue reveal against the black-and-white base is genuinely satisfying. When that blue kicks in, it’s not subtle. It’s the kind of visual shift that makes you want to show someone standing next to you.

The Perfect Chilled variant also doubles as a prize trigger. Finding one means you’re entered into a competition where prizes include £5,000 towards a home entertainment bundle, football tickets, Pepsi Football Nation merchandise, and vouchers. So the colour change does two things at once: it signals peak drinking temperature, and it reveals whether you’re holding a winner. That’s a neat piece of design thinking, making a single moment do a lot of heavy lifting without feeling gimmicky.

I’ll admit I have a soft spot for thermochromic packaging. It made waves in mainstream consumer consciousness back in the 2000s with Coors Light’s cold-activated mountains, and various brands have been picking it up ever since. But Pepsi’s version feels more purposeful than most. Rather than just being a party trick, the temperature cue here is tied to a genuine product promise: that Pepsi Max is best at 8°C, and the can will tell you when you’ve hit it. That’s functional design, not just fun design, and the difference matters.

The scarcity piece is where the campaign gets genuinely clever. At 150,000 Perfect Chilled cans out of 86 million, the odds aren’t outrageous, but they’re not guaranteed either. It creates just enough tension to make you actually look at the packaging, which is something brands have been desperately trying to achieve in the era of eyes-down, scroll-while-shopping retail behaviour. When your product can make someone pause on the way to the checkout, you’ve done something right.

Pepsi didn’t stop at the can, either. The campaign includes a browser extension for Chrome and Firefox that replaces the word “soccer” with “football” on any webpage, a nod to the ongoing, completely unresolvable debate that football fans clearly feel strongly enough about to install software over. It’s a small touch, but it speaks to the same sensibility running through the whole campaign: know your audience, and then give them something that feels made for them specifically.

Packaging rarely gets the cultural credit it deserves. It’s the thing you throw away, the design you never frame, the object that lives in your hand for about four minutes before it goes in the recycling. But at its best, it does what this Pepsi Max can does: it turns a routine moment into a small, unexpected experience. For a product that’s been on shelves since the 1990s, making a can feel exciting again is no small feat. And if the price of admission is putting your Pepsi in the fridge before a football match, well, you were probably doing that anyway.

The post Pepsi Max’s New Can Turns Blue When It’s Cold Enough to Drink first appeared on Yanko Design.

This LEGO Charcuterie Board Has Salami, Brie, Olives, and Chocolate and We Need It on a Store Shelf

Posted on by

Somewhere between 2018 and now, the charcuterie board became the defining food aesthetic of the internet age. What started as a French butcher’s tradition evolved into a Pinterest obsession, a TikTok flex, and eventually a full-blown cultural phenomenon where the arrangement of cured meats and artisan cheeses became a legitimate form of self-expression. Food stylists built careers around it. Restaurants started charging thirty dollars for what is essentially a very pretty plate of snacks. And somewhere along the way, the humble wooden board became a canvas.

LEGO builder BiologyBuilder seems to have taken that idea completely literally. Their 1,079-piece MOC (My Own Creation) recreates a fully loaded charcuterie spread in brick form, and the results are genuinely disarming. Salami, brie, cheddar, crackers, strawberries, grapes, blueberries, olives, and dark chocolate all find their place on a rich brown board that looks ready for a dinner party you were definitely not invited to.

Designer: BiologyBuilder

The Charcuterie LEGO board’s composition is meticulous to the point of perfection. Proteins in one corner, cheeses anchoring the middle, fruit cascading across the center, and a square of dark chocolate tucked onto a white napkin in the far corner like an afterthought that was actually planned twenty minutes in advance. The dark reddish-brown salami log, tipped casually on its side, spills into a fan of salmon-pink sliced rounds, each one dotted with tiny black round tiles standing in for peppercorns. It is immediately, almost absurdly, readable as salami. The fact that it works at all says something real about BiologyBuilder’s parts selection instincts.

Each cheese is meticulously detailed. The brie is rendered in cream-colored round plates and tiles, with a wedge already pulled free from the wheel, which is exactly the kind of real-world detail that separates a good food build from a great one. Adjacent to it, the cheddar arrives as a stack of bright orange 2×2 bricks, loose and informal, the way cheddar cubes always look on an actual board. Two varieties, two totally different building approaches, both immediately convincing. The crackers are built from overlapping warm tan round plates, stacked in casual piles that nail the texture and color of a thin water cracker without a single flat tile out of place.

My favorite detail, though, is the olive dish sitting in the center of the board. A small white circular dish holds a mix of green and kalamata olives built from minifigure egg elements in contrasting colors. It is tiny, almost easy to miss, and entirely unnecessary in the best possible way. Nobody needed that level of commitment to the bit. BiologyBuilder did it anyway.

LEGO Ideas is the fan-driven platform where community builders submit original creations and gather votes toward the 10,000 supporter threshold required for official LEGO review. Hit that mark, and the build gets evaluated by LEGO’s internal team for potential production as a retail set. BiologyBuilder’s charcuterie board is currently in the early stages of that journey, sitting at 343 supporters with plenty of runway ahead. If you want to see this end up on a shelf alongside the other LEGO food sets that have made it through, head to the LEGO Ideas page and cast your vote here.

The post This LEGO Charcuterie Board Has Salami, Brie, Olives, and Chocolate and We Need It on a Store Shelf first appeared on Yanko Design.