The best smartphone cameras for 2024: How to choose the phone with the best photography chops

I remember begging my parents to get me a phone with a camera when the earliest ones were launched. The idea of taking photos wherever I went was new and appealing, but it’s since become less of a novelty and more of a daily habit. Yes, I’m one of those. I take pictures of everything — from beautiful meals and funny signs to gorgeous landscapes and plumes of smoke billowing in the distance.

If you grew up in the Nokia 3310 era like me, then you know how far we’ve come. Gone are the 2-megapixel embarrassments that we used to post to Friendster with glee. Now, many of us use the cameras on our phones to not only capture precious memories of our adventures and loved ones, but also to share our lives with the world.

I’m lucky enough that I have access to multiple phones thanks to my job, and at times would carry a second device with me on a day-trip just because I preferred its cameras. But most people don’t have that luxury. Chances are, if you’re reading this, a phone’s cameras may be of utmost importance to you. But you’ll still want to make sure the device you end up getting doesn’t fall flat in other ways. At Engadget, we test and review dozens of smartphones every year; our top picks below represent not only the best phone cameras available right now, but also the most well-rounded options out there.

What to look for when choosing a phone for its cameras

Before scrutinizing a phone’s camera array, you’ll want to take stock of your needs — what are you using it for? If your needs are fairly simple, like taking photos and videos of your new baby or pet, most modern smartphones will serve you well. Those who plan to shoot for audiences on TikTok, Instagram or YouTube should look for video-optimizing features like stabilization and high frame rate support (for slow-motion clips).

Most smartphones today have at least two cameras on the rear and one up front. Those that cost more than $700 usually come with three, including wide-angle, telephoto or macro lenses. We’ve also reached a point where the number of megapixels (MP) doesn’t really matter anymore — most flagship phones from Apple, Samsung and Google have sensors that are either 48MP or 50MP. You’ll even come across some touting resolutions of 108MP or 200MP, in pro-level devices like the Galaxy S24 Ultra.

Most people won’t need anything that sharp, and in general, smartphone makers combine the pixels to deliver pictures that are the equivalent of 12MP anyway. The benefits of pixel-binning are fairly minor in phone cameras, though, and you’ll usually need to blow up an image to fit a 27-inch monitor before you’ll see the slightest improvements.

In fact, smartphone cameras tend to be so limited in size that there’s often little room for variation across devices. They typically use sensors from the same manufacturers and have similar aperture sizes, lens lengths and fields of view. So while it might be worth considering the impact of sensor size on things like DSLRs or mirrorless cameras, on a smartphone those differences are minimal.

Sensor size and field of view

If you still want a bit of guidance on what to look for, here are some quick tips: By and large, the bigger the sensor the better, as this will allow more light and data to be captured. Not many phone makers will list the sensor size in spec lists, so you’ll have to dig around for this info. A larger aperture (usually indicated by a smaller number with an “f/” preceding a digit) is ideal for the same reason, and it also affects the level of depth of field (or background blur) that’s not added via software. Since portrait modes are available on most phones these days, though, a big aperture isn’t as necessary to achieve this effect.

When looking for a specific field of view on a wide-angle camera, know that the most common offering from companies like Samsung and Google is about 120 degrees. Finally, most premium phones like the iPhone 15 Pro Max and Galaxy S24 Ultra offer telephoto systems that go up to 5x optical zoom with software taking that to 20x or even 100x.

Processing and extra features

These features will likely perform at a similar quality across the board, and where you really see a difference is in the processing. Samsung traditionally renders pictures that are more saturated, while Google’s Pixel phones take photos that are more neutral and evenly exposed. iPhones have historically produced pictures with color profiles that seem more accurate, though in comparison to images from the other two, they can come off yellowish. However, that was mostly resolved after Apple introduced a feature in the iPhone 13 called Photographic Styles that lets you set a profile with customizable contrast levels and color temperature that would apply to every picture taken via the native camera app.

Pro users who want to manually edit their shots should see if the phone they’re considering can take images in RAW format. Those who want to shoot a lot of videos while on the move should look for stabilization features and a decent frame rate. Most of the phones we’ve tested at Engadget record at either 60 frames per second at 1080p or 30 fps at 4K. It’s worth checking to see what the front camera shoots at, too, since they’re not usually on par with their counterparts on the rear.

Finally, while the phone’s native editor is usually not a dealbreaker (since you can install a third-party app for better controls), it’s worth noting that the latest flagships from Samsung and Google all offer AI tools that make manipulating an image a lot easier. They also offer a lot of fun, useful extras, like erasing photobombers, moving objects around or making sure everyone in the shot has their eyes open.

How we test smartphone cameras

For the last few years, I’ve reviewed flagships from Google, Samsung and Apple, and each time, I do the same set of tests. I’m especially particular when testing their cameras, and usually take all the phones I’m comparing out on a day or weekend photo-taking trip. Any time I see a photo- or video-worthy moment, I whip out all the devices and record what I can, doing my best to keep all factors identical and maintain the same angle and framing across the board.

It isn’t always easy to perfectly replicate the shooting conditions for each camera, even if I have them out immediately after I put the last one away. Of course, having them on some sort of multi-mount rack would be the most scientific way, but that makes framing shots a lot harder and is not representative of most people’s real-world use. Also, just imagine me holding up a three-prong camera rack running after the poor panicked wildlife I’m trying to photograph. It’s just not practical.

For each device, I make sure to test all modes, like portrait, night and video, as well as all the lenses, including wide, telephoto and macro. When there are new or special features, I test them as well. Since different phone displays can affect how their pictures appear, I wanted to level the playing field: I upload all the material to Google Drive in full resolution so I can compare everything on the same large screen. Because the photos from today’s phones are of mostly the same quality, I usually have to zoom in very closely to see the differences. I also frequently get a coworker who’s a photo or video expert to look at the files and weigh in.

This article originally appeared on Engadget at https://www.engadget.com/best-camera-phone-130035025.html?src=rss

The Morning After: California introduces right to disconnect bill

Even with burnout, overwhelm, budget cuts, hiring freezes, waves of redundancies and everything else in 2024, there’s still little regulation in the US to stop employers tapping workers to respond to requests either at their desk or through their smartphones and laptops at home.

(Of course, France is showing us all up, having introduced a right-to-disconnect policy back in 2017. Those pesky, utterly correct French…)

This week, California State Assemblyman Matt Haney introduced AB 2751, a “right to disconnect” proposition. If passed, it would make every California employer lay out exactly what a person’s hours are and ensure they aren’t required to respond to work-related communications while off the clock. Time periods in which a salaried employee might have to work longer hours would need to be laid out in their contract.

“I do think it’s fitting that California, which has created many of these technologies, is also the state that introduces how we make it sustainable and update our protections for the times we live in and the world we’ve created,” Haney told The San Francisco Standard.

He’s not wrong: California is the birthplace of Gmail, the iPhone, although not Slack — watch out Vancouver, Canada.

— Mat Smith

The biggest stories you might have missed

HP Spectre x360 14 review

Tesla sees EV deliveries drop year-over-year for the first time since 2020

England’s NHS will provide artificial pancreas to thousands of diabetes patients

X names its third head of safety in less than two years

​​You can get these reports delivered daily direct to your inbox. Subscribe right here!

Form’s next-gen goggles make for a more comfortable swim

Smart Swim 2 is smaller, lighter and more useful.

TMA
Engadget

Form launched its Smart Swim goggles in 2019. They featured a built-in display showing real-time data when you swim, and its successor, the Smart Swim 2, is a refinement in every way. Form has nipped and tucked the existing model, with the tech pack 15 percent smaller than its predecessor. It also worked on comfort and fit, giving the goggles longer, more adjustable straps and a broader range of swappable nose bridges.

Continue reading.

Amazon just walked out on its self-checkout technology

The company is removing Just Walk Out from Fresh grocery stores in the US.

TMA
Amazon

Amazon is removing its much-trumpeted Just Walk Out tech from all of its US Fresh grocery stores. The self-checkout system used cameras, sensors and good old-fashioned human eyeballs to track what people leave the store with, charging the customers accordingly with no human needing to scan a thing.

One issue was the system didn’t use AI object detection and advanced smarts as much as Amazon would like you to believe. There are reportedly over 1,000 people in India scanning the camera feeds to ensure accurate checkouts.

Amazon tried to sell the technology to other retail chains, but its only major deal was with Starbucks in a few locations. These systems require high ceilings to accommodate the cameras and sensors. Reuters suggested many retailers consider Amazon a competitor and didn’t want its hooks in their systems. For now, the systems will continue in select UK stores.

Continue reading.

This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-california-introduces-right-to-disconnect-bill-111536502.html?src=rss

The Morning After: California introduces right to disconnect bill

Even with burnout, overwhelm, budget cuts, hiring freezes, waves of redundancies and everything else in 2024, there’s still little regulation in the US to stop employers tapping workers to respond to requests either at their desk or through their smartphones and laptops at home.

(Of course, France is showing us all up, having introduced a right-to-disconnect policy back in 2017. Those pesky, utterly correct French…)

This week, California State Assemblyman Matt Haney introduced AB 2751, a “right to disconnect” proposition. If passed, it would make every California employer lay out exactly what a person’s hours are and ensure they aren’t required to respond to work-related communications while off the clock. Time periods in which a salaried employee might have to work longer hours would need to be laid out in their contract.

“I do think it’s fitting that California, which has created many of these technologies, is also the state that introduces how we make it sustainable and update our protections for the times we live in and the world we’ve created,” Haney told The San Francisco Standard.

He’s not wrong: California is the birthplace of Gmail, the iPhone, although not Slack — watch out Vancouver, Canada.

— Mat Smith

The biggest stories you might have missed

HP Spectre x360 14 review

Tesla sees EV deliveries drop year-over-year for the first time since 2020

England’s NHS will provide artificial pancreas to thousands of diabetes patients

X names its third head of safety in less than two years

​​You can get these reports delivered daily direct to your inbox. Subscribe right here!

Form’s next-gen goggles make for a more comfortable swim

Smart Swim 2 is smaller, lighter and more useful.

TMA
Engadget

Form launched its Smart Swim goggles in 2019. They featured a built-in display showing real-time data when you swim, and its successor, the Smart Swim 2, is a refinement in every way. Form has nipped and tucked the existing model, with the tech pack 15 percent smaller than its predecessor. It also worked on comfort and fit, giving the goggles longer, more adjustable straps and a broader range of swappable nose bridges.

Continue reading.

Amazon just walked out on its self-checkout technology

The company is removing Just Walk Out from Fresh grocery stores in the US.

TMA
Amazon

Amazon is removing its much-trumpeted Just Walk Out tech from all of its US Fresh grocery stores. The self-checkout system used cameras, sensors and good old-fashioned human eyeballs to track what people leave the store with, charging the customers accordingly with no human needing to scan a thing.

One issue was the system didn’t use AI object detection and advanced smarts as much as Amazon would like you to believe. There are reportedly over 1,000 people in India scanning the camera feeds to ensure accurate checkouts.

Amazon tried to sell the technology to other retail chains, but its only major deal was with Starbucks in a few locations. These systems require high ceilings to accommodate the cameras and sensors. Reuters suggested many retailers consider Amazon a competitor and didn’t want its hooks in their systems. For now, the systems will continue in select UK stores.

Continue reading.

This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-california-introduces-right-to-disconnect-bill-111536502.html?src=rss

Apple’s iPhone 12 can now charge wirelessly at 15W with non-MagSafe chargers

With the launch of the iPhone 12 Apple doubled wireless charging power to 15 watts, but there was a catch: only Apple-branded MagSafe chargers operated at full power. Now, users are getting a surprise update. The latest iOS 17.4 release now allows third-party Qi2 chargers to charge at the maximum rated 15 watts of power as well, MacWorld reported. 

Apple introduced Qi2 15 watt wireless charging support for the iPhone 13 and 14 with iOS 17.2, and the iPhone 15 supported the standard from the get-go. In fact, it's based on Apple's MagSafe technology, with Apple being a "steering member" and chair of the Wireless Power Consortium (WPC) board of directors. 

When the iPhone 12 came along in October 2020, however, Qi2 didn't exist and the WPC's original Qi standard was limited to 7.5 watts. Since the iPhone 12 used MagSafe, it was apparently able to support Qi2 and its higher max charging capability. 

Apple has yet to officially comment on this change. However, Macworld tested the iPhone 12 with Qi2 devices and found that they match the charging speeds of official MagSafe chargers. 

Charger manufacturer Belkin also stated that its Qi2 chargers "are fully certified to deliver up to 15 watts of fast wireless charging to Qi2-enalbed devices," while referring any other questions to Apple. With the change, all MagSafe iPhones now support Qi2 charging.

Apple's move to support Qi2 with its iPhone lineup was a bit of a surprise, considering it tends to favor in-house proprietary solutions. It may have been done to fend off regulators, as the EU had already forced it to switch to USB-C charging to avoid wasteful multiple standards. 

This article originally appeared on Engadget at https://www.engadget.com/apples-iphone-12-can-now-charge-wirelessly-at-15w-with-non-magsafe-chargers-095421869.html?src=rss

Apple’s iPhone 12 can now charge wirelessly at 15W with non-MagSafe chargers

With the launch of the iPhone 12 Apple doubled wireless charging power to 15 watts, but there was a catch: only Apple-branded MagSafe chargers operated at full power. Now, users are getting a surprise update. The latest iOS 17.4 release now allows third-party Qi2 chargers to charge at the maximum rated 15 watts of power as well, MacWorld reported. 

Apple introduced Qi2 15 watt wireless charging support for the iPhone 13 and 14 with iOS 17.2, and the iPhone 15 supported the standard from the get-go. In fact, it's based on Apple's MagSafe technology, with Apple being a "steering member" and chair of the Wireless Power Consortium (WPC) board of directors. 

When the iPhone 12 came along in October 2020, however, Qi2 didn't exist and the WPC's original Qi standard was limited to 7.5 watts. Since the iPhone 12 used MagSafe, it was apparently able to support Qi2 and its higher max charging capability. 

Apple has yet to officially comment on this change. However, Macworld tested the iPhone 12 with Qi2 devices and found that they match the charging speeds of official MagSafe chargers. 

Charger manufacturer Belkin also stated that its Qi2 chargers "are fully certified to deliver up to 15 watts of fast wireless charging to Qi2-enalbed devices," while referring any other questions to Apple. With the change, all MagSafe iPhones now support Qi2 charging.

Apple's move to support Qi2 with its iPhone lineup was a bit of a surprise, considering it tends to favor in-house proprietary solutions. It may have been done to fend off regulators, as the EU had already forced it to switch to USB-C charging to avoid wasteful multiple standards. 

This article originally appeared on Engadget at https://www.engadget.com/apples-iphone-12-can-now-charge-wirelessly-at-15w-with-non-magsafe-chargers-095421869.html?src=rss

Amazon just walked out on its self-checkout technology

Amazon is removing Just Walk Out tech from all of its Fresh grocery stores in the US, as reported by The Information. The self-checkout system relies on a host of cameras, sensors and good old-fashioned human eyeballs to track what people leave the store with, charging the customers accordingly.

The technology has been plagued by issues from the onset. Most notably, Just Walk Out merely presents the illusion of automation, with Amazon crowing about generative AI and the like. Here’s where the smoke and mirrors come in. While the stores have no actual cashiers, there are reportedly over 1,000 real people in India scanning the camera feeds to ensure accurate checkouts. 

It’s also incredibly expensive to install and maintain the necessary equipment, which is likely why Just Walk Out technology was only adopted at around half of Fresh stores in the US. There have been plenty of frustrating issues for consumers when using this system, from receipts being sent out hours after purchase to completely mismanaged orders. In other words, it took a vast array of sensitive equipment and 1,000 people staring at video feeds to do the job of one or two people sitting behind cash registers at each store. Ain’t modern innovation grand? To be fair, Amazon reached out to Engadget to say that the tech "has continued to scale while reducing the number of human reviews year-over-year." 

There’s also some major privacy concerns here. Remember those cameras and sensors? They can be used to collect biometric information as people shop. This goes beyond Amazon’s palm-scanning tech, as the cameras and sensors measure the shape and size of each customer’s body for identification and tracking purposes. This led to a class action suit in New York that accused the company's Amazon One technology of collecting biometric identifier information without properly disclosing the practices to consumers. 

The suit says that Amazon ran afoul of the state’s Biometric Identifier Information Law, which requires businesses to tell customers if they are collecting data used for identification purposes. Peter Romer-Friedman, an attorney representing the plaintiffs, told The Seattle Times that “Amazon owes its customers an explanation about how it’s operating these systems before people enter — so that people can decide for themselves whether they want to provide measurements of the size and shape of their body as a condition of getting a sandwich.” The company says that Just Walk Out, however, doesn't rely on the same biometric identifiers. 

Amazon tried to sell the technology to other retail chains, but didn’t get too many bites. It teamed up with Starbucks in a few locations and there was a small launch in hospitals for medical staff, but that’s about it. One sticking point? These systems require high ceilings to accommodate the cameras and sensors. Reuters also suggested that many retailers consider Amazon a competitor and disruptor, souring them on a technology partnership. Those 1,000 off-shore cashiers probably didn’t help with the sales pitch either.

Just Walk Out technology will continue to be offered in many stores in the UK. As for the US, Amazon says the removal of these systems is part of a larger effort to revamp its retail grocery arm. The company plans on bringing its Dash smart carts to retail locations, after a test at several Whole Foods and Fresh stores. These smart carts are equipped with scales and sensors to track spending in real time and, of course, allow consumers to skip the checkout.

Update, April 3, 2024, 2:10 PM ET: This story has been updated to include information provided by an Amazon rep regarding the specifics of the Just Walk Out technology. 

This article originally appeared on Engadget at https://www.engadget.com/amazon-just-walked-out-on-its-self-checkout-technology-191703603.html?src=rss

Amazon just walked out on its self-checkout technology

Amazon is removing Just Walk Out tech from all of its Fresh grocery stores in the US, as reported by The Information. The self-checkout system relies on a host of cameras, sensors and good old-fashioned human eyeballs to track what people leave the store with, charging the customers accordingly.

The technology has been plagued by issues from the onset. Most notably, Just Walk Out merely presents the illusion of automation, with Amazon crowing about generative AI and the like. Here’s where the smoke and mirrors come in. While the stores have no actual cashiers, there are reportedly over 1,000 real people in India scanning the camera feeds to ensure accurate checkouts. 

It’s also incredibly expensive to install and maintain the necessary equipment, which is likely why Just Walk Out technology was only adopted at around half of Fresh stores in the US. There have been plenty of frustrating issues for consumers when using this system, from receipts being sent out hours after purchase to completely mismanaged orders. In other words, it took a vast array of sensitive equipment and 1,000 people staring at video feeds to do the job of one or two people sitting behind cash registers at each store. Ain’t modern innovation grand? To be fair, Amazon reached out to Engadget to say that the tech "has continued to scale while reducing the number of human reviews year-over-year." 

There’s also some major privacy concerns here. Remember those cameras and sensors? They can be used to collect biometric information as people shop. This goes beyond Amazon’s palm-scanning tech, as the cameras and sensors measure the shape and size of each customer’s body for identification and tracking purposes. This led to a class action suit in New York that accused the company's Amazon One technology of collecting biometric identifier information without properly disclosing the practices to consumers. 

The suit says that Amazon ran afoul of the state’s Biometric Identifier Information Law, which requires businesses to tell customers if they are collecting data used for identification purposes. Peter Romer-Friedman, an attorney representing the plaintiffs, told The Seattle Times that “Amazon owes its customers an explanation about how it’s operating these systems before people enter — so that people can decide for themselves whether they want to provide measurements of the size and shape of their body as a condition of getting a sandwich.” The company says that Just Walk Out, however, doesn't rely on the same biometric identifiers. 

Amazon tried to sell the technology to other retail chains, but didn’t get too many bites. It teamed up with Starbucks in a few locations and there was a small launch in hospitals for medical staff, but that’s about it. One sticking point? These systems require high ceilings to accommodate the cameras and sensors. Reuters also suggested that many retailers consider Amazon a competitor and disruptor, souring them on a technology partnership. Those 1,000 off-shore cashiers probably didn’t help with the sales pitch either.

Just Walk Out technology will continue to be offered in many stores in the UK. As for the US, Amazon says the removal of these systems is part of a larger effort to revamp its retail grocery arm. The company plans on bringing its Dash smart carts to retail locations, after a test at several Whole Foods and Fresh stores. These smart carts are equipped with scales and sensors to track spending in real time and, of course, allow consumers to skip the checkout.

Update, April 3, 2024, 2:10 PM ET: This story has been updated to include information provided by an Amazon rep regarding the specifics of the Just Walk Out technology. 

This article originally appeared on Engadget at https://www.engadget.com/amazon-just-walked-out-on-its-self-checkout-technology-191703603.html?src=rss

Apple brings Spatial Persona avatars to Vision Pro to help you feel less alone

Apple is making the Vision Pro a bit more social with the introduction of Spatial Personas, which breaks those avatars out of their restricted windows and plops them right next to you in virtual space. The goal is to make collaborating and hanging out feel more natural in the Vision Pro — you can work on presentations together, watch movies over SharePlay, or play games as if your friends are right beside you. The feature works with up to five participants, and it'll be available today for everyone with a Vision Pro running visionOS 1.1 or later.

Meta has tackled virtual collaboration similarly with Horizon Workrooms, but Apple's implementation reminds me more of Microsoft Mesh, which let me interact with virtual companions in AR using the HoloLens 2. Like the Vision Pro itself, Spatial Personas seem a bit more refined than Microsoft's 2021-era technology. You can enable or disable them at will from a FaceTime call, and Apple says everyone will be able to adjust content how they like, without affecting how their virtual companions will see it.

While I found Apple's Personas to be a bit creepy and robotic during my Vision Pro review, the company has steadily improved them to better capture different facial expressions and hairstyles. When they're stuck in a FaceTime window, Personas are a sub-par replacement for actually seeing your friends faces. But they may be more useful if they can make it seem like your remote friends are actually sitting beside you. 

This article originally appeared on Engadget at https://www.engadget.com/apple-brings-spatial-persona-avatars-to-vision-pro-to-help-you-feel-less-alone-144824140.html?src=rss

Apple brings Spatial Persona avatars to Vision Pro to help you feel less alone

Apple is making the Vision Pro a bit more social with the introduction of Spatial Personas, which breaks those avatars out of their restricted windows and plops them right next to you in virtual space. The goal is to make collaborating and hanging out feel more natural in the Vision Pro — you can work on presentations together, watch movies over SharePlay, or play games as if your friends are right beside you. The feature works with up to five participants, and it'll be available today for everyone with a Vision Pro running visionOS 1.1 or later.

Meta has tackled virtual collaboration similarly with Horizon Workrooms, but Apple's implementation reminds me more of Microsoft Mesh, which let me interact with virtual companions in AR using the HoloLens 2. Like the Vision Pro itself, Spatial Personas seem a bit more refined than Microsoft's 2021-era technology. You can enable or disable them at will from a FaceTime call, and Apple says everyone will be able to adjust content how they like, without affecting how their virtual companions will see it.

While I found Apple's Personas to be a bit creepy and robotic during my Vision Pro review, the company has steadily improved them to better capture different facial expressions and hairstyles. When they're stuck in a FaceTime window, Personas are a sub-par replacement for actually seeing your friends faces. But they may be more useful if they can make it seem like your remote friends are actually sitting beside you. 

This article originally appeared on Engadget at https://www.engadget.com/apple-brings-spatial-persona-avatars-to-vision-pro-to-help-you-feel-less-alone-144824140.html?src=rss

From its start, Gmail conditioned us to trade privacy for free services

Long before Gmail became smart enough to finish your sentences, Google’s now-ubiquitous email service was buttering up the public for a fate that defined the internet age: if you’re not paying for the product, you are the product.

When Gmail was announced on April 1, 2004, its lofty promises and the timing of its release reportedly had people assuming it was a joke. It wasn’t the first web-based email provider — Hotmail and Yahoo! Mail had already been around for years — but Gmail was offering faster service, automatic conversation grouping for messages, integrated search functions and 1GB of storage, which was at the time a huge leap forward in personal cloud storage. Google in its press release boasted that a gigabyte was “more than 100 times” what its competitors offered. All of that, for free.

Except, as Gmail and countless tech companies in its wake have taught us, there’s no such thing as free. Using Gmail came with a tradeoff that’s now commonplace: You get access to its service, and in exchange, Google gets your data. Specifically, its software could scan the contents of account holders’ emails and use that information to serve them personalized ads on the site’s sidebar. For better or worse, it was a groundbreaking approach.

“Depending on your take, Gmail is either too good to be true, or it’s the height of corporate arrogance, especially coming from a company whose house motto is ‘Don’t Be Evil,’” tech journalist Paul Boutin wrote for Slate when Gmail launched. (Boutin, one of its early media testers, wrote favorably about Google’s email scanning but suggested the company implement a way for users to opt out lest they reject it entirely.)

There was immediate backlash from those who considered Gmail to be a privacy nightmare, yet it grew — and generated a lot of hype, thanks to its invite-only status in the first few years, which spurred a reselling market for Gmail invitations at upwards of $150 a pop, according to TIME. Google continued its ad-related email scanning practices for over a decade, despite the heat, carrying on through Gmail’s public rollout in 2007 and well into the 2010s, when it really started gaining traction.

And why not? If Gmail proved anything, it was that people would, for the most part, accept such terms. Or at least not care enough to read the fine-print closely. In 2012, Gmail became the world’s largest email service, with 425 million active users.

Other sites followed Google’s lead, baking similar deals into their terms of service, so people’s use of the product would automatically mean consent to data collection and specified forms of sharing. Facebook started integrating targeted ads based on its users’ online activities in 2007, and the practice has since become a pillar of social media’s success.

Things have changed a lot in recent years, though, with the rise of a more tech-savvy public and increased scrutiny from regulators. Gmail users on multiple occasions attempted to bring about class-action lawsuits over the scanning issue, and in 2017, Google finally caved. That year, the company announced that regular Gmail users’ emails would no longer be scanned for ad personalization (paid enterprise Gmail accounts already had this treatment).

Google, of course, still collects users’ data in other ways and uses the information to serve hyper-relevant ads. It still scans emails too, both for security purposes and to power some of its smart features. And the company came under fire again in 2018 after The Wall Street Journal revealed it was allowing third-party developers to trawl users’ Gmail inboxes, to which Google responded by reminding users it was within their power to grant and revoke those permissions. As CNET reporters Laura Hautala and Richard Nieva wrote then, Google’s response more or less boiled down to: “This is what you signed up for.”

Really, what users signed up for was a cutting-edge email platform that ran laps around the other services at the time, and in many ways still does. It made the privacy concerns, for some, easier to swallow. From its inception, Gmail set the bar pretty high with its suite of free features. Users could suddenly send files of up to 25MB and check their email from anywhere as long as they had access to an internet connection and a browser, since it wasn’t locked to a desktop app.

It popularized the cloud as well as the Javascript technique AJAX, Wired noted in a piece for Gmail’s 10-year anniversary. This made Gmail dynamic, allowing the inbox to automatically refresh and surface new messages without the user clicking buttons. And it more or less did away with spam, filtering out junk messages.

Still, when Gmail first launched, it was considered by many to be a huge gamble for Google — which had already established itself with its search engine. “A lot of people thought it was a very bad idea, from both a product and a strategic standpoint,” Gmail creator Paul Buchheit told TIME in 2014. “The concern was this didn’t have anything to do with web search.”

Things obviously worked out alright, and Gmail’s dominion has only strengthened. Gmail crossed the one billion user mark in 2016, and its numbers have since doubled. It’s still leading the way in email innovation, 20 years after it first went online, integrating increasingly advanced features to make the process of receiving and responding to emails (which, let’s be honest, is a dreaded daily chore for a lot of us) much easier. Gmail may eventually have changed its approach to data collection, but the precedent it set is now deeply enmeshed in the exchange of services on the internet; companies take what data they can from consumers while they can and ask for forgiveness later.

This article originally appeared on Engadget at https://www.engadget.com/from-its-start-gmail-conditioned-us-to-trade-privacy-for-free-services-120009741.html?src=rss