Reebok and fashion label STRICT-G deliver Gundam-inspired Instapump Fury 94 in two styles

Hong Kong-based phone case and accessory manufacturer CASETiFY recently launched Gundam-themed accessories. The partnership between the accessory maker and Mobile Suit Gundam reaped success during Black Friday. The festivities are far from over, and so is the consumers’ demand for anime-inspired creations. Just so that sneakerheads don’t feel left out in this time of the year, Premium Bandai’s fashion brand STRICT-G has introduced two pairs of Gundam-themed sneakers, and – if it weren’t for the franchise – I’m wondering who would need them?

My thoughts aside. STRICT-G has partnered with Reebok for the Mobile Suit Gundam GQuuuuuuX’ x Reebok Instapump Fury 94, which comes in two models, the “GQuuuuuuX” and the “RED GUNDAM.” There is no prize for guessing that these exclusive Instapump Fury 94 silhouettes are inspired by the Mobile Suit Gundam GQuuuuuuX, the latest series from the franchise.

Designer: STRUCT-G x Reebok

STRUCT-G has long been influenced and overly committed to introducing the Gundam universe to new-age fashion. Even in that breath, the Reebok collaboration really appears distinct. The level of depth and detailing on these sneakers is really beyond and above anything attempted in the footwear department in collaboration with the Japanese anime franchise before. These silhouettes don’t just wear a thematic resemblance; of course, that shouldn’t be difficult for anyone to pull off. Instead, they reimagine mobile suit aesthetics and translate them into footwear you can actually wear.

Talking of which, it’s pertinent to note that the Mobile Suit Gundam GQuuuuuuX’ x Reebok Instapump Fury 94 pairs will be available for preorder starting ¥27,500 JPY (approx. $180 USD) from December 12. The preorders, aimed at collectors and those who value their hands on exclusive merchandise before others, will be available through the STRICT-G Online Store within Premium Bandai only. For the others, the general release of the Gundam-inspired shoes is slated for March 2026, when the sneaker will also be available in physical stores and Reebok’s online shop.

The two sneaker styles centered around the Mobile Suit Gundam GQuuuuuuX theme are impressive. The anime’s signature white, blue, and red color scheme is apparent in the GQuuuuuuX pair, which features a Pomeranian logo as a playful nod to the character within the series. The second pair is inspired by the RED GUNDAM mobile suit. Here, the segmented design of the Instapump Fury 94 is finished in red and black aesthetics.

To keep the story tied to the franchise, both silhouettes feature a mobile suit’s identifying number printed near the heel, making these footwear memorabilia and a fashion statement for fans. Of course, the thematic approach creates an aesthetic impact, but the Reebok Instapump Fury 94 in itself has a long history of innovation, which should add to the number of takers for this collaborative effort!

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Reebok Boktober collection comprises five spooky Monsters-inspired shoes for Halloween

The media franchise, Universal Monsters, has influenced pop culture in many different ways, especially with their notable characters that live with us even outside of the cinematic universe. Reebok is tapping the legacy of these iconic characters to captivate its consumer base with a footwear collection themed after Dracula, Frankenstein, the Bride of Frankenstein, the Creature From the Black Lagoon, and the Wolfman.

This plunge into the Halloween spirit is brought forth in a collaborative effort from Reebok and Universal Monsters. The “Boktober” collection celebrates the iconic monsters to revive the nostalgia with spookiness. The uniquely-themed silhouettes will resonate with fans from all age groups and ethnicities.

Designer: Reebok

Reebok, in the collective, is giving a Halloween makeover to its iconic footwear silhouettes, which through the Universal Monsters x Reebok “Boktober” Collection are likely to be available starting October 11 priced between $120 – $220. The first in the collection is the Reebok BB 4000 II + Dracula which pays tribute to the greatest vampire of all time. The $130 pair features a patented leather upper with color-shifting material, making the shoe appear blood-stained.

$180 Pump TZ + Frankenstein is a tribute to Frankenstein with glue-stain details and deco stitching throughout. It has metal hardware mimicking the monster’s neck bolts while the translucent aged rubber outsole wraps up the look. In the catalog next is the Club C Bulc + The Wolfman priced at $120 which is the least expensive but a wholesome tribute to the Wolfman. Featuring a textile upper with draping hairy suede overlays, the shoes have distressed laces and a blood-stained textile finish.

Designed to mark the the 70th anniversary of Creature From the Black Lagoon and the 30th anniversary of Reebok’s Instapump Fury; the Instapump Fury 94 Mid + Creature from the Black Lagoon in the collection is priced at $220. The most expensive pair is a fusion of history and style featuring reptilian-textured nubuck overlays topped with moss and algae print. The women-only silhouette Club C Megacourt + The Bride of Frankenstein is perhaps the spookiest of all, which draws inspiration from the dead body parts Frankenstein constructed the monster with. Highlighted with deco stitching throughout, the shoes have distressed laces and rubber soles.

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New collab Sneaker “Reebok Alien Romulus” to Launch on August 27

Fashion brands and movie franchises have had long-term associations that consumers have appreciated and happily embraced. One of them particularly is the Reebok and Alien movie franchise that has been as cherished in the fight against the Xenomorphs as it has been back here on Earth.

The two brands first got into a collaboration for one of the most iconic pairs – featured in the 1986 Aliens movie – in 2016. Now with the new edition of the movie on the brink of hitting cinemas – on August 16 – the two are again combining to release a new sneaker collab in the form of the Reebok Alien Romulus.

Designer: Reebok x Alien

The new retro-inspired sneaker – worthy of contemporary sneaker culture – is arguably one of the finest in the three brand collabs – in 2016, 2020, and now in 2024. Reebok Alien Romulus shares the similar aesthetics of the 2016 “Alien Stomper” sneaker pair, and arrives in a worn-out white and red colorway. The tattered appearance is touted to have several Easter eggs concealed throughout the shoe.

This distressed Romulus sneaker features an all-leather upper, and Reebok banding on the lateral and tongue, while it has a Weyland-Yutani logo on the heel. The midsole is EVA foam and the silhouette has a grippy traction sole in red. The sneakerheads will recognize the shoe from the upcoming film Alien: Romulus.

Arriving in a similar style to what you would see in the movie, the Reebok Alien Romulus sneaker is scheduled to release on August 27, 2024, about 10 days after the movie premiers. The official images are out and will likely retail at $170.

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