This Microsoft self-driving car concept takes aim at the ambitious Apple Project Titan

People have been arguing over ‘Windows vs Macintosh’ for decades, but the extent of that ideological battle has only been as far as computers are concerned. With the Microsoft Surface car concept, that feud extends into the world of transportation too!

Meet the Microsoft Surface Car, an automobile that beautifully channels the sleek aesthetic of Microsoft’s Surface laptops into its automotive design. Visualized by Yang Gu-rum, an automotive designer based out of Korea, the Surface car concept shows how design details from tech products can seamlessly be carried forward into car-design. The Surface Car comes with a relatively boxy yet sleek design, dominated by flat surfaces and straight lines. Channeling the same visual language of the Surface tablets and laptops, the car sports a satin-finish silver body, with black accents and tinted glass. The absence of a radiator grill indicates that the concept is powered by an electrical drivetrain, and it wouldn’t be too risky to assume that the car also has some form of a self-driving AI built in. There are no renders of what the interiors of the car looks like, but judging from its design, it seats two people. The vehicle sports camera-based rear-view mirrors, and remarkably streamlined LED strips on the front and the back, serving as headlights and taillights… not to mention that Microsoft logo that shows up on the top right corner of the front of the car, as well as on both doors.

Although there isn’t any indication that Microsoft is working on an in-house production car (and that this car over here is just a fan-made design exercise), the Surface Car does definitely look fascinating. Not to mention the fact that it would definitely make the Apple vs Microsoft rivalry a whole lot more interesting too! I just hope the car doesn’t come bundled with Cortana…

Designer: Yang Gu-Rum

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