Porsche enlists Puma for 2 limited edition sneakers in time to celebrate their 75th anniversary

Luxury cars and sneakers don’t necessarily go hand in hand. But since there are a lot of pretty expensive pairs of kicks out there that owners of also expensive cars will probably want to own, a partnership between brands from both industries is not unheard of. The latest collaborators are German automobile manufacturer Porsche and fellow German footwear and apparel brand Puma. They have come up with a couple of limited edition sneakers to commemorate the largest gathering of Porsche enthusiasts and the anniversary of the iconic Porsche 911.

Designers: Porsche and Puma

Rennsport Reunion is a famous gathering of Porsche fans, collectors, and drivers and to commemorate the 7th year this is happening, they will be releasing a special pair of sneakers. The Rennsport Reunion 7 – Mirage Sport Tech is designed specifically for this event and the attendees. The trainers have the event’s branding on the tongue, insole, and even the shoe box. There is also a checkered flag and finish line design on the heels and the pair has red and blue accent colors. It will be available in classic black or pristine white colors.

To celebrate the 60th year of the Porsche 911 car, two limited edition sneakers will be available for those who want to own a rare pair of fashionable Porsche-inspired footwear. The Retro Sneaker, as its name implies, is inspired by the 1972 Porsche 911 S 2 5, with a light blue color and red contrast stitching. It has the starter number 56 on its heel. The individual numbering and the Porsche lettering is on the leather flap on the side. The second model is called the Heritage Sneaker and is based on the Porsche 911 S/T model. It has a gray color to match the anniversary car’s color while its lining is cognac-brown colored, inspired by the interior. It has the number 63 on its heel while the individual numbering is on the underside of the tongue together with the 60 years of Porsche 911 logo. Both sneakers come with red laces on the left shoe and black laces for the other.

The Rennsport Reunion 7 – Mirage Sport Tech is now available at the Porsche Design Online Store and Porsche Design Stores for $150. The Porsche Heritage and Retro Sneakers will be available online starting September 6 and are priced at $160. There will only be 1,972 Retro Sneakers available (for the 1972 Porsche birth year) while there will only be 1,963 pairs for the Heritage Sneakers as tribute to the first generation of the Porsche 911.

The post Porsche enlists Puma for 2 limited edition sneakers in time to celebrate their 75th anniversary first appeared on Yanko Design.

Puma is recruiting beta testers for its self-lacing sneakers

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Puma’s self-lacing sneakers come with a touch-sensitive control panel

Puma’s FI (Fit Intelligence) sneakers are here, and they look slightly different. Where you’d expect the laces to criss-cross on the front sits a grey block. Inside it lies Puma’s self-lacing tech. A motor that operates the laces, and a control panel on the top that lets you slide upwards to tighten and downwards to loosen the footwear.

“PUMA was the first to craft a laceless sports shoe with Velcro™ straps in 1968, the first to put a computer inside a shoe in 1986 and the first to introduce a wirelessly connected adaptive fit shoe called AutoDisc in 2016. Ever since, we’ve worked tirelessly on improving the functionality, the user interface and the durability of the shoe. The result: a technology that is smarter, lighter and more commercial.”

Following the trend first set by Nike (after they made their version of the self-lacing sneakers from Back To The Future), Puma’s FI are perhaps a more evolved, more acceptable form of the technology. The shoe comes with a breathable upper that allows it to be worn in most active scenarios, and an industrial grade fiber replaces the laces, wrapping around the sides of the shoe, tightening it effectively.

The FI’s all set to launch as early as 2020, and will come with an app that lets you remotely tighten or loosen the shoe. We’ve got our reservations on the idea of an app that controls your shoe, but the self-lacing shoe itself could be exceptionally useful for specially-abled users or even children!

Designer: Puma

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