Smartwatches are undergoing a bit of an identity crisis at the moment. Although the likes of the Apple Watch have cemented their image as wearable health monitors, smart rings have started to steal the spotlight and threaten their position. After all, if you could keep track of most of those health metrics and still wear your favorite stylish watch, you’ll probably ditch the smartwatch in a heartbeat. Some smartwatch makers, especially those from luxury brands, have decided to just call it quits, while others are trying to come out with new features that smart rings can’t match or fresh designs to interest buyers. Samsung might be of the latter camp, with rumors of its impending return to a square design that could end up looking like an Apple Watch imitation.

Designer: Samsung (via SamMobile)

Although Apple’s square smartwatch design has probably become iconic by now, the first generation of smartwatches that predated the Apple Watch all had a blocky shape. That was more due to the limitations of display technologies at that time rather than a deliberate design choice. The first round smartwatch, the Moto 360, was actually infamous for its “flat tire” screen precisely due to that technical reason.

That didn’t help the cause of smartwatch brands that were trying to appeal to buyers. It may have not exactly been the shape itself but the way the smartwatch bodies looked bulky and clunky that turned people away from an accessory that aimed to replace stylish and luxurious timepieces on your wrist. Fortunately, that industry did get the hints and round smartwatches became almost the de facto design, especially after fashion and luxury brands started playing the game.

Samsung Galaxy Watch 5

Samsung Galaxy Watch 5

Samsung Galaxy Watch 5

According to an insider report, Samsung might be shifting the design in the opposite direction, embracing a square design instead of the round watches it has been carrying for years. It’s not that Samsung hasn’t done square smartwatches, just that it hasn’t done those since the Gear 2 and Galaxy Live from 2014. It’s unknown whether Samsung will implement that change in the Galaxy Watch 7 or if it will wait for another iteration. Presuming, of course, this scoop is correct.

The Apple Watch and its many clones have proved that square doesn’t have to be boring, and Samsung might indeed be aiming for such a visual appeal. It won’t come as a surprise, however, if the next Galaxy Watch ends up looking like an Apple Watch, which is sure to earn the ire of long-time fans and the ridicule of critics. Then again, it could probably do worse and adopt the exact same design as its 2014 smartwatches, which, besides being square in the idiomatic sense, is also very flat, also in the idiomatic sense.

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