Spanish designer and architect Patricia Urquiola is known for her eye-catching creations which are usually characterized by stained-glass panels or entire interior redesigns. She heavily focuses on modern style accentuated with feminine accents and intriguing elements. She is also known for her strong support of female designers. “Where women differ from males is in their flexibility, adaptability, and ability to multitask,” Urquiola said to Elle Decor in 2010. “We must be capable of surviving and even those two qualities—flexibility and adaptability—are extremely important to me in design.” And, she recently updated her Lowland Sofa for the Italian brand Moroso, giving it the name Loveland.
Designer: Patricia Urquiola for Moroso
Patricia Urqouila upgraded her Lowland sofa for the Italian brand Moroso, imparting it with a softer composition, and adorning it with a new name – Loveland. The three-seater sofa design adapts the previous design which was created in 2000. It features lower-positioned armrests, and a rounded backrest shape, which gives the sofa a gentler and more pebble-like appearance.
“The new design choices enhance the architectural qualities of the series while maintaining the sophisticated rationalist mood of this sofa, as a stand-alone piece or in a composition,” said Moroso. The Loveland sofa features a modernist steel base, which is paired up with warm and contemporary wood, and arranged at interesting sculptural angles.
Lowland was upgraded to Loveland to implement “a different approach to sustainability”. With Loveland, they eliminated developing a whole new product, and instead, they jazzed up a beloved classic to create an eternal and evergreen piece. There isn’t any unnecessary production or any additional waste. Resources are saved and minimized, as a pre-existing furniture piece is transformed and elevated. The Loveland sofa is available with or without armrests and can be upholstered in fabric or leather. You can choose between Honey, Tropical Wood, or Coffee finishes for the sofa’s wooden base.
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