Shopping for a home theater setup typically means buying a soundbar, subwoofer and rear speakers separately. Some companies may include a sub with the soundbar, but you don’t always get everything you’ll need for the most immersive sound in the same box with high-end models. Samsung includes all of those additional speakers with the HW-Q990C soundbar ($1,900), though you’re obviously paying a premium. The company offers Dolby Atmos along with a range of audio options and two HDMI inputs, beaming crisp 11.1.4-channel sound into your living room. The Q990C is a significant investment, but it’s also one-stop shopping.

Design

As the Q990C is Samsung’s high-end soundbar in its current lineup, it’s also the biggest. It’s 48.5-inches wide, which is actually about three inches less than the Sony HT-A7000. Of course, companies need the extra space on the flagship models to pack in all of the speakers. In Samsung’s case, the Q990C houses 11 front-facing drivers (including some side-firing), four up-firing drivers and an internal subwoofer. The separate wireless sub is also substantial at 16 x 16 x 8 inches and weighing in at 26 pounds. The wireless rear speakers aren’t huge, but they do have a three-driver setup with front-, side- and up-firing drivers where other companies might only have one.

Samsung opted for a mesh plastic covering for both the soundbar and rear speakers. It’s easier to keep clean than the typical speaker fabric. Samsung also kept things simple on the soundbar itself, putting just four buttons up top. Here, you’ll find a multi-function button that either turns the speaker on or cycles through the input sources. Volume controls and a microphone mute. From the front, a small display on the right side will show you input information, volume level and other settings. Instead all 90-degree angles the Q990C’s side panels follow the position of the side-firing speakers.

Setup

The initial setup for the Q990C is among the easiest I’ve ever completed for a home entertainment bundle. Once you power on the soundbar and connect it to the SmartThings app, the subwoofer and rear speakers are automatically added when you turn them on. There’s no waiting for anything to sync and I didn’t have to connect each thing individually. There are buttons on the sub and rears if you need to manually connect to the soundbar, but I never had to use them. The whole thing was quick and frustration-free, which gets you to the music and movies soon after unboxing.

Like many flagship soundbars, Samsung has included two additional HDMI inputs on top of the HDMI eARC jack you’ll use to connect your TV. Many more affordable, more compact models only have the eARC connection so you have to rely on your TV’s ports, but the pricier models typically offer additional options for connecting directly to the soundbar. Samsung says you can expect 4K/60 and HDR10+ passthrough on the Q990C, but not 4K/120 as the unit doesn’t have HDMI 2.1. That’s a big omission in a $1,900 soundbar being sold in 2023.

There’s also an optical input on the Q990C as well as Bluetooth and Wi-Fi connectivity. The latter brings Tidal Connect, Spotify Connect and AirPlay to the mix. It also allows you to connect wirelessly to a compatible Samsung TV for audio. This means you can get Dolby Atmos to the soundbar with no cables running from your television, which is handy if you’ve already mounted the display flush with the wall. And if you have a compatible Samsung phone, you can enable Tap Sound which connects to the Q990C via Bluetooth when you gently touch the speaker with the handset. As an iPhone user, I wasn’t able to test this.

SmartThings app and other features

Photo by Billy Steele/Engadget

In addition to helping with setup, the SmartThings app is where you can tweak the Q990C’s settings. The current input and volume controls are the most prominent on the device screen, with sound modes, EQ and woofer level just below. There are also options for SpaceFit Sound, which automatically tunes the audio to the room, and Active Voice Amplifier, which combats room noise by optimizing on-screen dialog. The advanced settings menu offers voice and bass enhancement alongside a Night Mode, but all of these are on or off toggles with no further customization. SmartThings allows you to choose either Bixby or Alexa for the voice assistant you want to employ on the soundbar.

Samsung lets you choose between Standard, Surround, Game Pro and Adaptive Sound modes. The first doesn’t tweak the audio at all and it’s the only mode where the fully adjustable EQ is available (just bass and treble on the rest). For all of the others, the Q990C upscales 2.0, 5.1 and 7.1 audio to the 11.1.4-channel output the soundbar offers. Of course, all Dolby Atmos and DTS:X content is beamed out at 11.1.4, too. Surround mode is self-explanatory while Game Pro creates more immersive audio with 3D-optimized sound specifically for gaming. Adaptive Sound is the option I used most as it analyzes audio in real time to keep dialog sounding clear across a range of volumes for movies, news and sports. I found it the best-sounding preset for music, too.

In addition to selecting a sound mode in the app, you can cycle through them with a dedicated button the included remote. It also gives you access to SpaceFit Sound, Active Voice Amplifier, Voice Enhancement and more with a Sound Control button that’s labeled with the settings/gear icon. A Channel Level button lets you adjust the volume of each speaker, with Center level, Side level, Wide level, Front Top level, Rear level, Rear top level and Rear side level among the choices. There’s also a button for Tone Control, putting bass and treble tweaks just a few button presses away. These are all in addition to the standard power, input, volume (overall and subwoofer only), mute, pairing and playback options soundbar remotes typically have.

Sound quality

Thanks to the Q990C’s upscaling abilities, nearly every movie or TV show sounds more immersive than if you were listening in stereo or even with a 5.1 setup. Netflix’s Drive To Survive, which is offered in Dolby Atmos if you have the priciest Ultra HD plan, is still amazing with this soundbar for those of us on the more affordable monthly rate. The whir of the cars as they zoom past, pitlane noise and crunching crashes make the meticulously-shot series even better. Marvel shows and movies on Disney+ are available with Atmos and they sound amazing.

I can confidently say this is the closest I’ve come to a movie theater-like experience in my living room. The additional drivers in the rear speakers undoubtedly elevate the overhead sensation, contributing significantly more to directional audio than normal single-driver units. Fight scenes like the one that opens The Falcon and the Winter Soldier are loud and chaotic, but they sound more like you’re watching in real life, taking in the thud of each punch, the fire of every gun and the drone of choppers navigating the canyon.

The Q990C is also a great option for music. Crisp, clear highs and powerful, punchy bass compliment nearly every genre. Even at lower volumes, tunes like Sia’s “Everyday Is Christmas” come across layered rather than compressed. Vocals cut through clear and the bassline doesn’t overpower. The same goes for Turnpike Troubadours’ A Cat in the Rain where each member of the band stands on their own, with snare hits and country-rock vocals slicing through the mix. Bass from the large subwoofer is present but restrained, only as bombastic as it needs to be and never muddy or dull.

Samsung

The sound on those albums was impressive and I wasn’t even streaming them in Dolby Atmos. Tunes in the immersive format sound even more incredible on the Q990C. TesseracT’s prog-metal War Of Being is soaring and atmospheric, with the staccato guitars and slapped bass on tracks like “The Gray” showing off the dimensional quality of Atmos Music. Less intense genres like Tyler Childers’ Rustin’ In The Rain come across more like live performances than streamed albums. The sound is full, crisp and envelopes the room with guitars, piano, steel guitar and perfectly calculated drum hits, all supporting Childers’ trademark eastern Kentucky vocals.

This soundbar system works well in a multi-room setup, too, and you don’t need other Samsung speakers to do it. Thanks to AirPlay, you can easily select the Q990C and other speakers on your Wi-Fi network. I was able to consistently link the soundbar with a HomePod in another room with just a few taps in Apple Music. The audio performed consistently once the two speakers were linked and I never heard any dropouts or clipping when they were used in tandem.

One audio feature that I wasn’t able to test is Q-Symphony. This uses the speakers inside Samsung TVs in addition to the drivers in the soundbar setup. The company promises it “can optimize all the channels” for a “masterfully orchestrated sound experience.” I don’t have a Samsung TV, but the soundbar system sounds great without it. What’s more, this sort of thing isn’t unique to Samsung devices as Sony offers a similar tool called Acoustic Center Sync with its soundbars and TVs.

The competition

Sony’s HT-A7000 is the best alternative to the Q990C. It also does Atmos and music very well, but everything you add to it is an additional purchase. At current prices, the soundbar, the cheapest sub and rear speaker options will cost you $1,600 while soundbar alone is $1,000. There are better choices for both the woofer and rears, but those significantly raise the price.

The A7000 offers a lot of what the Q990C has on its spec sheet. That includes the two HDMI 2.1 inputs with 4K/120 passthrough. Sony includes compatibility with both Hi-Res and 360 Reality Audio alongside various pieces of virtual surround tech and a number of sound modes. The key differences between this and the Q990C is that the A7000 is a 7.1.4-channel setup, versus 11.1.4, and the aforementioned HDMI 2.1 support.

The Q990C is currently on sale for $1,400, but it’s unclear if that price cut is permanent. The $500 savings make the all-inclusive Samsung setup even more attractive, if you can live without HDMI 2.1.

Wrap-up

Samsung’s latest flagship soundbar is a sonic powerhouse. And, perhaps more importantly, it comes with the subwoofer and rear speakers you’ll need to make the most of it in the box. For the cost of what you’d pay for a soundbar alone from some of the company’s main competitors, you get the complete package, and one that’s easy to set up and customize as needed. The sound quality is great and Atmos content is as crisp and immersive as ever, so long as you have space to accommodate the bundle. The lack of HDMI 2.1 hinders performance for gamers, and that’s a glaring omission on a premium soundbar these days. The Q990C isn’t cheap, even at the current discounted price, but at least you’re getting everything you need in one go.

Several companies have taken shots at Sonos over the years when it comes to multi-room audio and self-tuning speakers with built-in voice assistants. These devices are a lot more common in 2023 than they used to be, so there’s a whole host of options if you’re looking for alternatives to the Move or Era. JBL is the latest to give it a go with new additions to its Authentics line of speakers. While audio may be its primary use, these devices are the first to run two voice assistants simultaneously without having to switch from one to the other. And on the Authentics 300 ($450), you get a portable unit that doesn’t have to stay parked on a shelf.

Design

Most wireless JBL speakers fit into three categories. They’re either rugged and compact, modern-looking boomboxes or internally-lit party units. For this new Authentics series, the company opted for a more refined design: all black with a gold frame around the front speaker grille. It’s certainly an aesthetic that fits in nicely on a shelf, without the raucous palette of some of the company’s smaller options. All three of the Authentics speakers look almost exactly the same with the main difference being size, although the 300 does have a boombox-like rotating handle the other two don’t. That’s because it’s the only portable option in the range with a built-in battery.

JBL describes the Authentics look as “retro,” but I’m not sure I agree. Sure, there’s a classic vibe thanks to the ‘70s-inspired Quadrex grille the company has employed in the past, but the finer details and onboard controls are decidedly modern. Speaking of controls, up top you’ll find volume, treble and bass knobs that illuminate the level as you turn them. Pressing in the center of the volume dial gives you the playback controls. There are also Bluetooth, power and Moment buttons along with a thin light bar that indicates charging status when the speaker is plugged in. Around back is a microphone mute switch, along with Ethernet, 3.5mm aux, USB-C and power ports.

Software and features

Photo by Billy Steele/Engadget

The features and settings for the Authentics speakers are managed inside the JBL One app. Here, you’re greeted with a list of the company’s products you own as well as their connected status, battery level and whatever media is playing on the device. After selecting the Authentics 300, JBL dumps you into the specifics, with battery level once again visible up top. A media player is just below, complete with the ability to sync Amazon Music, Tidal, Napster, Qobuz, TuneIn, iHeartRadio and Calm Radio so you can play them directly inside this app.

JBL offers some limited EQ customization. There’s a manual slider with options for bass, mid and treble, but that’s it. You won’t find any carefully-tuned presets or the ability to make more detailed adjustments along the curve. To get to your tunes quickly, JBL offers a feature called Moment. Accessible via the heart button on the speaker, this allows you to save a favorite album or playlist from the app’s list of supported streaming services. You can also specify volume and auto-off timing during setup.

Lastly, a word on streaming music over Wi-Fi. The Authentics line supports a range of options here, including AirPlay, Chromecast, Alexa, Spotify Connect and Tidal Connect, all of which are more convenient than swiping over to the Bluetooth menu and pairing the speaker every time you use it. With Wi-Fi, playing music on the Authentics devices are just a couple of taps away inside of the app where you’re browsing and selecting music or podcasts from. The speakers also support multi-room audio via AirPlay, Alexa and the Google Home app

Double assistants, double the fun

Photo by Billy Steele/Engadget

JBL says the Authentics series is the first set of speakers to run two voice assistants simultaneously. Each of the three units can employ both Alexa and Google Assistant without you having to pick one or the other beforehand. This opens up availability across compatible smart home devices and it means your speaker choice isn’t as limited by your go-to assistant.

The speaker never had trouble hearing my commands and it didn’t mistake a query for one assistant with a question for the other. When you ask Google Assistant for help, a white light shows at the top center of the speaker grille. Summon Alexa and that LED burns blue until your convo is over. When you mute the microphones with the switch on the back of the 300, that light glows red and remains until you turn them back on. As is the case with any smart speaker, the voice command limitations are the general hindrances of the assistants themselves rather than any shortfalls of the speaker.

Sound quality

The Authentics 300 really shines with more mellow, chill music like jazz, bluegrass and acoustic-driven country. There’s a warm inviting sound with great clarity across those styles. When you jump to the full band chaos of metal and hardcore, or even the guitar-heavy but mellifluous tones of Chris Stapleton, the speaker’s tuning overemphasizes vocals and the lack of bassy thump creates a muddy overall sound.

Sure, you can dial up the bass with the physical controls or the EQ in the app, but that doesn’t add the kind of deep low-end that would open up the soundstage. It does improve the overall tuning of albums like Stapleton’s Higher, but there’s still an overemphasis on vocals. You can really hear the impact on The Killer’s Rebel Diamonds as Brandon Flowers almost entirely drowns out the backing synth on “Jenny Was A Friend Of Mine” from Hot Fuss.

At times though, the Authentics 300 is a joy to listen to. Put on some Miles Davis and the speaker is at its best. Ditto for the bluegrass of Nickel Creek, the mellow country tunes of Charles Wesley Godwin and classic Christmas mixes. However, the inconsistency across styles is frustrating. Interestingly, JBL says the Authentics speakers offer automatic self-tuning every time you power them on, but I didn’t notice much difference as I moved the 300 around.

Battery life

Photo by Billy Steele/Engadget

JBL says the Authentics 300 will last up to eight hours on a charge. Within two minutes of unplugging, the JBL One app already had the battery level down two percent while playing music via AirPlay 2, at about 30 percent volume. That may seem like a low level, but it’s good for “working music” on this speaker. After 30 minutes, the app was showing 88 percent, but things slowed down and I managed to still have 24 percent remaining when the eight-hours were up. During a test over Bluetooth, the percentages fell in a similar fashion, but I had no problem making it to eight hours at 50 percent volume (Bluetooth was quieter than AirPlay at 30 percent).

JBL does offer a Battery Saving Mode to help you maximize playtime when you’re away from home. This setting “optimizes” both volume and bass to extend battery life, according to the company. There’s also an optional automatic power off feature that kicks in at either 15 minutes, 30 minutes or an hour when you’re not connected to power and audio is no longer playing.

The competition

JBL offers two alternatives to the Authentics 300 within the same speaker range. The smaller Authentics 200 ($350) is more compact, but not portable, while the larger 500 ($700) is a high-fidelity unit with support for Dolby Atmos. Both still run two voice assistants at the same time and have both Bluetooth and Wi-Fi, along with everything else the Authentics line offers. In order to support that immersive audio, the Authentics 500 has more drivers than the other two, with three 25mm tweeters, three 2.75-inch mid-range and a 6.5-inch subwoofer. I look forward to seeing if the extra components and added 170 watts of output power improve sound quality, but it only has slightly lower frequency response than the 300 (40Hz vs. 45Hz).

If you’re looking for something portable that can also pull double duty at home, the Sonos Move 2 is a solid option. It’s too big to haul around with ease, but it does support both Bluetooth and Wi-Fi along with improved sound and better battery life compared to version 1.0. There’s also startling loudness and a durable design. What’s more, it’s the same price as the Authentics 300 at $449. For something more stationary and immersive, you could get the Sonos Era 300 without paying more. My colleague Nathan Ingraham noted the excellent sound quality on this unit during his review, but he did encounter inconsistent performance when it came to spatial audio. There’s also no Google Assistant support on this model.

Wrap-up

When I try to come up with a final verdict on the Authentics 300, I find myself running in circles. For every thing I like about the speaker, there’s immediately something that I don’t. The company certainly deserves some kudos for being the first to run two assistants at the same time and for figuring out how to do that with no confusion or headaches. However, the inconsistent sound quality is a major problem, especially on a $450 speaker. And while the device offers better-than-advertised battery life, it’s larger size makes portability an issue. So unless you absolutely need to seamlessly switch between Alexa and Google Assistant, there are better-sounding options.