Facebook is pushing ‘local’ content and events to try to win back young adults

Meta has spent the last few years saying that “young adults” are crucial to the future of Facebook. Now, the company is introducing a number of changes to its 20-year-old social network in an effort to get younger users to spend more time in the app.

The updates include a new “local” section in the Facebook app that aims to surface information relevant to your local community, a renewed focus on events planned on the service and a new “Communities” feature for Messenger. The changes, Meta claims, will help young adults “explore their interests and connect with the world beyond their close friends.”

Emphasizing events isn’t an entirely new strategy for the company. It launched a standalone events app in 2016 and then rebranded it a year later to focus on “local” businesses and happenings. It quietly killed the app in 2021.

Meta is taking a slightly different approach this time. The new “local” section will surface Marketplace listings, Reels and posts from Facebook groups alongside event listings from your community. Local news, which Meta has also previously boosted, is notably absent Meta’s announcement.

In addition to the local tab, the company is also trying to make events more prominent in Facebook. Facebook will now provide personalized event recommendations in the form of a weekly and weekend digest that will be pushed to users via in-app notifications. The company is also changing how invitations to Facebook events work so users can send invites to their connections on Instagram and via SMS and email.

Groups on Facebook, which Meta has said is among the most-used features by young adults, is also getting attention in this update. Meta is experimenting with a “a customizable Group AI” that allows admins to create a bot that can chat with members to answer questions based on posts that have been shared in the group. Elsewhere in the app, Meta is starting to test an Instagram-like Explore section and a dedicated space for Reels inside of Facebook.

On Messenger, Meta is adding a new “Communities” feature, a concept it previously introduced on WhatsApp. Communities allows “small to medium-sized” groups to organize their conversations and interact in a way that’s more like a Facebook group. Members can create topic-based chats and there are built in moderation and admin tools for controlling who can join.

The changes are part of a broader effort by Meta to bring younger people back to its app with features tailored around how they use social media. “Facebook is still for everyone, but in order to build for the next generation of social media consumers, we’ve made significant changes with young adults in mind,” the Facebook app’s head, Tom Alison, wrote in May.

Whether Meta’s latest efforts will be successful, though, is unclear. The company says there are more than 40 million young adults on Facebook in the US and Canada, a number that’s “the highest it’s been in more than 3 years.” But that’s still a relatively small percentage of its total users in the region and an even tinier slice of its users overall.

This article originally appeared on Engadget at https://www.engadget.com/social-media/facebook-is-pushing-local-content-and-events-to-try-to-win-back-young-adults-161742961.html?src=rss

Facebook is testing an Instagram-like Explore tab and introducing a new video tab for Reels

Meta just announced several updates coming to Facebook during the company’s IRL event in Austin. It's testing an Explore tab and adding a new video tab.

Let’s start with the Explore tab. If you’ve ever perused Instagram, you likely know how exactly this will work. This tab will house “a variety of content tailored to your interests.” 

Meta says that the algorithm has been designed to serve up “content that doesn’t just entertain, but helps you dive deeper into your interests.” Here’s hoping I get nothing but content about wild traversal strategies in The Legend of Zelda: Echoes of Wisdom. In any event, the new Explore tab is still in the testing phase so it could be a bit before a wide rollout.

The video tab is also getting a major update to accommodate Reels. All of the video content on Facebook will now be housed behind this tab. The content will stream on a full-screen video player that lets users “seamlessly watch the best short-form, long-form and live videos in a single experience.”

The updated video tab starts rolling out to users in the “coming weeks.” This is definitely an attempt by Meta to capture some of those younger eyeballs, as the announcement was accompanied by statistics indicating that young adults on Facebook spend around 60 percent of their time watching videos and Reels.

I got news for you, Meta. My dad, who is not a young adult, also spends all of his time on Facebook watching videos and Reels. So we’ll all benefit from this expanded video tab.

This article originally appeared on Engadget at https://www.engadget.com/social-media/facebook-is-testing-an-instagram-like-explore-tab-and-introducing-a-new-video-tab-for-reels-153033149.html?src=rss

Games Done Quick will hold a fundraiser for people affected by Hurricane Helene next week

Games Done Quick, the organization that organizes charity game marathons featuring high-level speedrunners, has just announced its latest fundraiser. The group will hold an event called Disaster Relief Done Quick in support of the humanitarian nonprofit Direct Relief to aid those affected by Hurricane Helene, it announced in a tweet and press release. 

"Hurricane Helene [was] a life-threatening Category 4 hurricane that has left over 200 dead, millions without power and caused significant flooding and evacuations in the US Southeast," Games Done Quick wrote. "Disaster Relief Done Quick will begin on October 11 at 6PM EDT and conclude on October 13 at 11:59 PM EDT." 

If you're interested in watching you can do so at GDQ's Twitch channel. Multiple speedrunners and streamers have already submitted runs across games including Zelda: Four Swords, The Sims 4 and Tony's Hawk's Pro Skater series. 

Past GDQ events have raised large sums for charity, including the Awesome Games Done Quick 2024 which brought in $2.5 million for cancer research and Summer Games Done Quick 2024 ($2.55 million for Doctors Without Borders). Back in 2017, the organization raised $225,000 for Hurricane Harvey. 

This article originally appeared on Engadget at https://www.engadget.com/gaming/games-done-quick-will-hold-a-fundraiser-for-people-affected-by-hurricane-helene-next-week-120010369.html?src=rss

Find a new life in death in The Sims 4’s Halloween-themed expansion

Playing The Sims, the virtual life simulator created by sim game maven Will Wright, has always given its players the feeling that they can control life and death. A new expansion for The Sims 4 takes that concept even further with the Life & Death pack that launches on Halloween.

The Life & Death expansion pack will take the world of Sims to a new plane of existence. It comes with new career paths, neighborhoods, haunted items and achievements about living life to the fullest until you die.

The biggest addition is a new suburb called Ravenwood that has three new neighborhoods to explore, including Crow’s Crossing, Whispering Glen and Mourningvale. You’ll be able to commune with the souls of the dead until they find a channel to the afterlife, make wishes with and investigate ancient shrines with mysterious powers and explore a cemetery. Each area also has a “Mysterious Merchant” who sells haunted objects and helps you pick out a final resting place during the “Try Before You Die Casket Sale.”

The Life & Death pack’s new achievements don’t just lean on the dead side of things. Your Sims can aspire to live a full life with the “Soul’s Journey” achievement track that offers a chance to “Rebirth a Sim” and create special “Bucket Lists” for young adult or older Sims. Once your Sim dies, they can come back as a ghost to complete unfinished business with the help of the living.

There’s also new career paths in the Life & Death pack that deal more with the darker side of the equation. Sims can pursue a profession on the Undertaker career track to become a mortician or a funeral director and achieve grisly rewards like a “Plague Mask” or a “Corpus Commendation Plaque.” The Reaper career path deals with the living and soon-to-be no longer living. Your Sim will work as the Netherworld Department of Death (NWDD) and train to become a soul reaper giving them the power to take life or give it back if your soul quota is too high.

The Life & Death expansion pack is available for pre-order for PC, Mac, PlayStation 4 and 5 and Xbox One and Series X|S. If you pre-order, you’ll receive some creepy collectibles including the Lasting Legacy Family Portrait, the Mournful Melodies Music Box and the Plumed Elegance Mask.

This article originally appeared on Engadget at https://www.engadget.com/gaming/find-a-new-life-in-death-in-the-sims-4s-halloween-themed-expansion-195544792.html?src=rss

Saber Interactive is making a ‘AAA RPG’ based on Avatar: The Last Airbender

Paramount just announced that it's going ahead with a new video game based on Avatar: The Last Airbender, which will be developed by Saber Interactive. For the uninitiated, Saber is behind titles like Snowrunner and Teardown. It also has plenty of experience making licensed content, as it published Evil Dead: The Game and World War Z: Aftermath, among others.

A new game in the Avatar-verse isn’t that notable on its own. After all, there have been plenty already. Paramount is already crowing about the title, though, calling it a “AAA RPG” and claiming it’ll be the “biggest video game in franchise history.” That’s not exactly a high bar, given the cartoon’s rocky history in gaming. There was that one good Bayonetta-like game that featured Avatar Korra, but everything else is pretty much trash.

This upcoming RPG won’t follow Aang or Korra. Players will control “an all-new, never-before-seen Avatar.” The game’s set “thousands of years” before the events of Avatar: The Last Airbender and The Legend of Korra. The story has been “developed in close collaboration with Avatar Studios”, though we don’t know if franchise creators Michael Dante DiMartino and Bryan Konietzko are involved in any way.

This looks to be an action RPG and not a turn-based affair, as a press release suggests “dynamic combat” and a quest to “master all four elements.” However, there’s no release date and no suggestion as to how far along the game is. Paramount says it’ll be available “soon”, but the company hasn't released a trailer or even artwork, so one person’s “soon” is another person’s “probably sometime in 2026.”

In any event, sign me up. I’m a big-time cabbage head, or honorary member of the Aang Gang or whatever fans are called. Saber Interactive has proven itself worthy with other pre-existing IPs, so why not this one? It could work.

The Avatar franchise has been relatively quiet lately, though the live-action Netflix show was renewed for two more seasons to finish up the story. Franchise creators DiMartino and Konietzko are making an animated film that follows an adult Aang and friends, but it’s been awhile since we’ve heard anything about that.

This article originally appeared on Engadget at https://www.engadget.com/gaming/saber-interactive-is-making-a-aaa-rpg-based-on-avatar-the-last-airbender-171655351.html?src=rss

The Rubber Keyed Wonder is an adoring portrait of the Sinclair ZX Spectrum

Hey! If you have fond memories playing Manic Miner or Jet Set Willy on your family TV, you’ll love The Rubber Keyed Wonder. It’s a new documentary chronicling the birth, life, death and rebirth of the Sinclair ZX Spectrum that premieres today. The crowdfunded film is an adoring look at the iconic and legendary artifact of computing history with plenty of high profile contributors. Two thumbs up! Go watch the film now, there’s no need for you to keep reading beyond this point, I hope you have loads of fun!

If you’re a die-hard fan, there’s no need to keep reading!

(Hopefully they’ve gone now.)

It was while watching The Rubber Keyed Wonder that I realized what makes me itchy about the current crop of pop-culture documentaries going around. A documentary should be an authored essay offering a point of view, an argument, or at least educating you about a subject matter. They’re usually deeply one-sided, but they normally have something to say beyond “hey, isn’t this neat?” That’s what I’ve found lacking in documentaries like this and GoldenEra, since they don’t have much at all to say beyond that. Which is heartbreaking when the film’s subject matter is nowhere near as neat and far more interesting as it's made out to be here.

If you’re unfamiliar, Sir Clive Sinclair was a British inventor whose work made a huge impact on the electronics industry. He developed ultra-small transistor radios, pioneered the pocket calculator, the digital watch and the portable TV. His interest in green transport saw him build a single-rider electric vehicle decades before the advent of the e-scooter. But all of that is a footnote to his range of affordable home computers, the most notable being the Spectrum.

The Britain Sinclair grew up in was broke, and he made it his life’s mission to produce products that were affordable enough for anyone to buy. His cheap, mass-market products were big hits and deeply undercut the competition, especially in home computers. Unfortunately, the low cost also meant his gear was badly-made, unreliable and severely underpowered.

But the affordability and limitations sparked a creative boom that is credited with creating the UK’s computer games industry. The heads of several major British studios cut their teeth on developing and selling games for the ZX Spectrum. And the second-order effects of Sinclair’s work left a far deeper impact on the technology industry more broadly. Sinclair’s protégé turned rival Chris Curry left to build Acorn Computers and, from there, founded ARM. The founder of what would become Rockstar North worked on the Sinclair production line in Dundee.

Sinclair was also reportedly difficult to work with, had severe temper tantrums and quite a big ego, too. He was fairly bad at business, and his refusal to listen to other people wound up costing him both of his companies, once during a fight with the UK’s National Enterprise Board in 1976 and once again in 1985. Then there was his habit of rushing out unfinished products to keep money flowing into his company at the cost of his reputation.

The reason I bring all of those things up is because every single one is either given the briefest of attention or elided completely. The Rubber Keyed Wonder would much rather streamline its focus to the Spectrum itself and its impact, erasing the more interesting story around it. But if you know anything about the territory, and how bound up the machine and its idiosyncratic founder were, these omissions hurt the story.

But I understand why: This isn’t a documentary that aspires to being a serious examination of a very interesting period in computing history. Instead, it’s a product of the fan-nostalgia industrial complex, where the most insightful comments are buried in favor of misty-eyed rememberings. That’s not to say it isn’t honest; even the Spectrum’s most ardent fans are happy to admit the machine sucked on several fundamental levels. Even the Sinclair employees joke that they knew they were selling barely-functional crap a lot of the time, but that the hobbyists who bought them loved it nevertheless.

The film can’t help but be informative, delving into the broader ecosystem that cultivated around the Spectrum. There’s its genesis, the games that made it famous, and the culture it spawned from independent computer stores to the cottage industry of magazines focused on it. But there’s also plenty of time-sucking montages of playthrough footage from Spectrum games that sap the film’s momentum in favor of squeezing the audience’s ‘member berries.

That’s not to say The Rubber Keyed Wonder is a waste of time, especially given the dearth of material on the subject*. There’s plenty in there that I learned for the first time, and found some of the games I’d not encountered as a kid to be seriously impressive. It’s just a shame that you will probably leave this film with a nagging desire to answer some of the questions it’s just not at all interested in engaging with.

* It’s probably the law that I have to mention Micro Men, the tongue-in-cheek BBC comedy that satirizes the feud between Sinclair and Curry. Both men went on the record to decry its factual inaccuracies, with Curry saying the film was “very unfair” on Clive Sinclair. It is, however, quite a fun watch so long as you accept that it’s mostly fictional. You can probably find it for free online if you look hard enough.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-rubber-keyed-wonder-is-an-adoring-portrait-of-the-sinclair-zx-spectrum-170047407.html?src=rss

More ads are coming to Amazon Prime Video

Can you hear the soft, cherubic voices of corporate executives singing in unison? That can only mean one thing. They’ve figured out a new way to squeeze money out of our eyeballs. Amazon is adding even more ads to Prime Video, according to reporting by Financial Times. This uptick in corporate-sponsored splendor will go into effect early next year.

This comes less than a year after Amazon forced ads onto its streaming video platform, which is something all of the major streamers do now. We pay money to watch ads. It’s pretty darn cool. In any event, it remains unclear as to how many more ads will infest that next episode of Reacher or where they’ll be placed. Modern streaming shows aren’t made with advertisements in mind, so these ads just kinda pop up wherever.

Ads have turned into a serious revenue stream for Amazon because, again, they sit on top of our monthly Prime memberships that we already pay for. It costs extra to go ad-free. The company recently crowed that it drew more than $1.8 billion in advertising commitments at an upfront event in September. This exceeded the company’s own targets. Amazon also revealed that the ad tier of Prime Video reaches 19 million monthly users in the UK alone. This tier is used by over 100 million people in the US each month.

Kelly Day, vice-president of Prime Video International, told Financial Times that the platform launched with “a very light load” of ads at first, so as to prepare consumers for the coming onslaught. She said the initial rollout was a deliberate “gentle entry into advertising.”

“We know it was a bit of a contrarian approach to take,” she said. “But it’s actually gone much better than we even anticipated.” Day added that the company has not seen “a groundswell of people churning out or canceling" after it brought in advertisements. 

The company is also readying an interactive ad experience that will allow Prime Video watchers to add an item to their cart straight from the video stream. This will work with physical remotes and on the app. Sweet, sweet corporate synergy. Yay!

This article originally appeared on Engadget at https://www.engadget.com/big-tech/more-ads-are-coming-to-amazon-prime-video-182906957.html?src=rss

Meta wants to make it easy for creators to earn on Facebook

Meta is consolidating its three creator monetization programs for Facebook to make it easier for users to start earning on the social network. The company has three ways for creators to earn on the website: Via In-stream ads, Ads on Reels and Performance bonuses. Each one has a different eligibility requirement and sign-up process. The new Facebook Content Monetization program will simplify things for creators who want to earn on the website, since they'll only need to apply and go through the onboarding process once. 

In its announcement, Meta said it paid creators more than $2 billion for their Reels, videos, photos and text posts over the past year. However, it also said that creators aren't able to maximize what they could make on the platform, and only one-third of them earn from more than one of its programs. The consolidated scheme will work just like its older programs in that it has a performance-based payout model. Monetized users can still earn from the ads in their reels, longer videos, photos and text posts. Meta will give them access to a new Insights tab, though, which shows how much money they're making on different content formats. They can also see which videos and posts are making the most money. Previously, the company had separate insights tabs for each program. 

The new monetization feature is still in beta mode and will be until next year. This week, Meta will start inviting 1 million creators already earning on the social network to take part in its beta testing, but it will continue sending invites to more people in the coming months. Creators don't have to take part in the test if they don't want to, but if they do, they can't rejoin Facebook's standalone monetization schemes. Those who don't get an invitation anytime soon but want to join the new program can express their interest through Facebook's official content monetization page

A screenshot showing a person's profile picture with information on Facebook's content monetization program.
Facebook

This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-wants-to-make-it-easy-for-creators-to-earn-on-facebook-150037046.html?src=rss

Devolver has a new publishing label for licensed indie games

Devolver Digital puts out a lot of good games and it’s looking to spread that magic around to licensed content. The company just announced a sub-label called Big Fan Games that will specialize in developing indie titles based on pre-existing IPs.

Devolver describes Big Fan Games as “a brand new label giving developers license to create original game adaptations using the worlds and characters of iconic film, television, and comic properties.” To that end, the team is staffed with industry veterans who have worked with companies like Disney and Dark Horse Comics.

The label already has a few games in its library, all of them based on pre-existing IPs. These titles include Reigns: Game of Thrones, Hellboy Web of Wyrd and John Wick Hex. These games were already released before being moved to the new label. For instance, Reigns: Game of Thrones came out six years ago, but back then it was published by Devolver. John Wick Hex came out in 2019 and Hellboy Web of Wyrd hit digital store shelves last year.

Today’s announcement doesn’t bring any new games, but the company website currently features a big “coming soon” tab, though it’s currently empty. We should expect some reveals in the near future. Big Fan Games wrote in a press release that its goal “is to nurture fun and inventive games that stand on their own, rather than serving as marketing tie-ins for other media launches.”

Licensed games have been hit and miss since the dawn of modern gaming. For every DuckTales, there’s a Superman 64. Recent releases, however, have been well-received. Respawn’s Star Wars games were bona-fide hits, as was Teenage Mutant Ninja Turtles: Shredder’s Revenge.

While we don’t know what Devolver and Big Fan Games are cooking up, we do know of some upcoming licensed games. MachineGames will release Indiana Jones and the Great Circle on December 9 and Arkane Lyon is busy working on a game based on Marvel’s Blade.

I personally think it’s pretty great that Big Fan Games will give indie developers a chance to work on licensed properties. To that end, the company encourages developers to reach out with ideas for a licensed game. "Have a favorite game you’ve always dreamed of rebooting or a cult classic film or book you'd love to see adapted into a game? We’d love to hear from you," the studio writes on its website

This article originally appeared on Engadget at https://www.engadget.com/gaming/devolver-has-a-new-publishing-label-for-licensed-indie-games-183352439.html?src=rss

VTuber Ironmouse breaks all-time record for concurrent Twitch subscribers

A VTuber called Ironmouse now has the highest number of subscribers on Twitch, breaking the record previously set by Kai Cenat. As of this writing, Ironmouse has over 320,000 current subscribers on the website based on the counter on her profile, almost 14,000 higher than Cenat's record. Twitch subscribers pay either once or on a recurring monthly basis to support a creator's channel unlike ordinary, non-paying followers. Ironmouse, who uses a digital pink-haired anime girl avatar to interact with her fans, has been streaming regularly over the past 30 days as part of a "subathon" event."

Half of what she'll get from subscriptions will go towards charity, according to her profile, specifically the Immune Deficiency Foundation. As Polygon notes, Ironmouse has talked about her struggles with common variable immunodeficiency (CVID) in the past. The immune deficiency disease apparently left her bedridden at some points in her life.

Ironmouse mostly streams herself playing games, singing, collaborating with other streamers and Vtubers, and just interacting with her viewers. On her bio page, she describes herself as "your cringe demon queen from VShojo," the talent agency for VTubers which she's a part of. She posted a thank you message to her subscribers on X after breaking Kai Cenat's record, while Twitch posted a message congratulating her for "hitting the all-time sub count record."

This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/vtuber-ironmouse-breaks-all-time-record-for-concurrent-twitch-subscribers-153029423.html?src=rss