Tag Archives: benjamin hubert

LAYER Design and Deutsche Telekom unveil the future of communication devices

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As a huge fan of science fiction content, from books to movies to TV shows, I am excited to see which things from what I’ve read and seen will come true one of these days. And with the advances in technology, a lot of them are not far-fetched ideas anymore. There are some things that may be scary or at least creepy but it’s still pretty interesting to see what we’ll see next which we thought were just works of science fiction before.

Designer: Layer Design for Deutsche Telekom

German telecommunications company Deutsche Telekom recently unveiled the Concept T project which is a collection of advanced technology and gadget concepts that will show consumers what may be the future of communications. Concept View is a home hub with a twist: it has a 3D holographic AI-equipped virtual assistant called Emma to guide you through things like video calls and other digital world activities. It looks like a cross between a crystal ball and the Palantirs from Lord of the Rings but instead of showing you what the future holds, it will show you the future of technology.

A Wi-Fi router isn’t the sexiest gadget out there but Concept Level definitely makes it more interesting. It is a re-configurable router that is made up of different interchangeable, modular elements. The set includes a display unit, Wi-Fi sensing element, mesh repeater, and computational module for Web 3 use cases. The elements are designed using different geometric forms so it looks like you have interesting mini sculptures rather than an actual router.

Concept Buddy is your own personal robot at home, similar to the ones you see in malls and airports. It’s an AI-based digital assistant companion that is able to communicate through the “emotion and information display”. It is able to give reminders like taking medication and household chores and can also assist in calls, online shopping, and other tasks you may need assistance. It can even warn you of potential hazards and contact emergency services if needed. It is able to adapt to your routine and will only “come alive” when it is engaged with.

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These Eco-Friendly Dog Accessories are good for your pooch and the planet too!

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Canadian dog brand Earth Rated has embarked on a transformative journey, collaborating with design agency Layer to redefine its identity and expand its product line. The result is a clean and simple rebrand that not only emphasizes recycling and natural products but also introduces a captivating range of sustainable dog toys. This extensive two-year project represents a commitment to holistic design, integrating sustainability into every aspect of the brand.

Designers: Earth Rated, Layer Design (Benjamin Hubert)

At the heart of the rebrand is a simple yet effective brandmark that captures the playful essence of Earth Rated. The brand name, expressed in a minimalistic sans-serif font, features a characterful dog silhouette cleverly integrated into the negative space of the “T” and “H” letterforms. This subtle representation of a dog marks an evolution from the more overt cartoon canine mascot associated with Earth Rated’s origins, reflecting a sophisticated and modern approach.

The new identity is defined by fresh greens and vibrant yellow accents, creating a distinctive and ownable signature. The choice of yellow holds significance beyond aesthetics, as it is one of the few colors visible to dogs, aligning with the brand’s focus on creating products that resonate with our furry companions.

Earth Rated proudly holds B Corp Certification, reflecting its commitment to social and environmental impact. The rebrand by Layer reinforces these sustainable values, with new products crafted from recycled and recyclable materials, post-consumer waste, and natural resources such as natural rubber. Even the packaging is designed with eco-friendliness in mind, utilizing recycled plastics, post-consumer waste, recycled cardboard, and natural ink.

Affordability is a key aspect of the rebrand, making great design accessible to a wide range of dog owners. For instance, the poop bag dispenser retails for just $5.99, while a pack of 315 scented or unscented poop bags is priced at $18.99.

Earth Rated is renowned globally for its distinctive poop bags and dispensers, both of which have been reimagined by Layer. The new poop bag dispenser features an intuitive design with a clip to hold used bags, a textured strap for easy attachment to a leash or bag, and a slot for easy access to the bags. The bags, available in compostable, lavender-scented, and unscented versions, not only offer practicality but also serve as a subtle billboard for the Earth Rated brand as they unroll.

Layer’s influence extends to a new collection of dog toys that celebrates the sustainable values driving Earth Rated. Joyful geometric forms and textured surfaces invite interaction, creating an intuitive user experience for both pets and their owners. The material palette includes recycled and recyclable materials, compostable and post-consumer recycled plastics, and natural rubber. Dishwasher-safe for easy cleaning, these toys are designed to be recycled at the end of their life.

The five toys in the collection—Fly, Tug, Fetch, Treat, and Chew—reimagine classic typologies for added functionality. Each toy offers a unique interaction, from the Fly Toy’s raised rim for easy gripping to the Chew Toy’s twisted form that enables dogs to hold it effectively. The Fetch Toy, with its intersecting forms, adds an element of unpredictability to playtime, keeping both pets and owners engaged.

Designer Benjamin Hubert, leading the Layer team, expressed excitement about collaborating with Earth Rated, emphasizing the project’s rewarding nature. The results, he states, celebrate shared values of responsible, sustainable, and affordable design, marking a significant step in the evolution of Earth Rated and setting a new standard for the pet industry.

The post These Eco-Friendly Dog Accessories are good for your pooch and the planet too! first appeared on Yanko Design.