Onyx BOOX is one of the more prolific E-book Reader manufacturers in the market today, always pushing the envelope of what these devices can do. It has almost a dozen models under its name, not counting discontinued ones, and every new release adds a few more features on top of the pile. While it’s good to advance the state of E-readers, sometimes one can mistake the forest for the trees and lose sight of what’s important. With the new BOOX Go line, the company is stepping back and focusing on the essentials, and while the BOOX Go 10.3 is presenting itself as a replacement for paper notebooks, the BOOX Go Color 7 is promising a return to what E-readers are meant to do: make reading pleasurable anytime, anywhere. So we pull off the shrink wrap and press the power button to see where the BOOX Go Color 7 stands in this growing sea of similar E Ink devices.

Designer: BOOX

Aesthetics

The Onyx BOOX Go Color 7 is at once both minimalist and stylish, depending on which side you’re looking at. The front has your typical asymmetrical design where one side extends beyond the screen bezel, creating not only a convenient place to hold but also a home for the physical page-turn buttons. It’s extremely bare, without even the BOOX name, making the 7-inch E Ink Kaleido 3 the sole focus of your attention. The glass protecting the screen sits flush with the bezels, creating a seamless and clean appearance that speaks to the maturity of this design.

Flip the device over and you have something more interesting, both for your eyes and your fingers. Eschewing the typical matte plastic cover on these devices, BOOX uses a paper-like material that adds not just texture but also improves your grip. In a way, it tries to bring back the tactile experience of holding a paper book in your hands, a small pleasure that is lost with these devices.

The BOOX Go Color 7 is hardly the thinnest nor the lightest, even among 7-inch E-readers, but it is definitely in that group. Its compact and portable design makes it a familiar face, one that makes it clear that this is a device for reading books. It just so happens to run Android, just like a tablet.

Ergonomics

While the BOOX Go 10.3 aimed for maximum thinness and minimum weight, its smaller but more colorful sibling is admittedly a bit all over the place. Compared to BOOX’s other 7-inch devices, it’s only slightly lighter but a bit thicker than the monochrome BOOX Page, but it definitely trumps the BOOX Tab Mini C in every dimension. Suffice it to say, it’s not going to break records, but it won’t break your wrist either.

The BOOX Go Color 7 is designed with ergonomics at its core, and not just because it’s small and light. That textured back cover does more than just make the E-reader look good, it also adds to its grippiness. You definitely won’t have to worry too much about the device slipping off your hand, nor do you even have to fret about leaving greasy fingerprints on the paper-like material.

The small E-reader is also designed for one-handed use, even for turning pages. The physical buttons, or button rather, are positioned precisely where you’d rest your thumb, so you easily press down either end to move forward or backward. It doesn’t even care if you’re right-handed or left-handed, because thanks to its support for auto-rotation, the buttons know which way is up all the time. The one design gripe we have is that the page-turn button is just a single, indistinguishable bar with no gap to separate the two functions. You’ll find yourself losing a few precious seconds either trying to feel for which end is which or, more likely, looking at the button to make sure you’re hitting the right half.

Performance

Anyone familiar with the BOOX family of devices pretty much knows its DNA. Every single one at this point is practically an Android device decked with an E Ink panel, not the custom operating systems used by Kindles and Kobos. Even better, it actually has Google Play support already built-in, which means you have access to almost all Android apps available, including those that you can sideload on your own.

Of course, you’ll have to set your expectations correctly, despite all the potential that the platform has. This is not a powerful Android device, not with an aging Qualcomm Snapdragon 665 processor and just 4GB of RAM. It’s enough to run a few apps, especially those related to reading or even browsing the Web, but it won’t be as fluid an experience, especially with the E Ink display, which we’ll get to later. There’s 64GB of onboard storage that you can expand up to 1TB with a microSD card. Definitely plenty of room for books and even audio files or recordings.

The killer feature is, of course, the E Ink Kaleido 3 screen, which also separates the BOOX Go Color 7 from the almost identical BOOX Page. This former supports 4,096 colors while the latter is just different shades of black and white. On top of this, BOOX adds its own technologies to tweak the performance of the E Ink panel, like introducing different refresh modes to make you choose between quality and speed, among other things. Suffice it to say, Onyx’s expertise in this area clearly shows how clear, crisp, and colorful the screen can be. Plain black and white text renders at 300ppi and is a joy to read, while colored content is halved at 150ppi, which is typical for this display. Nonetheless, reading comics and magazines is still comfortable and meaningful, even with muted tones.

The BOOX Go Color 7 brings back a bit of sanity by having front lighting and configurable light temperature, something that the BOOX Go 10.3 removed for the sake of thinness. This means you can easily read with the device at night, in the dark, or in any low-light situation, whenever and wherever you feel the urge to knock a few pages off your reading list. Onyx, however, did exclude a few features to keep the product light not only in weight but also in cost. There is no Wacom digitizer for scribbling notes, for example. It also doesn’t feature the company’s famed BOOX Super Refresh or BSR, a technology that significantly reduces ghosting at the expense of battery life. Otherwise, the E-reader’s 2,300mAh battery wouldn’t last the days that it did.

At the end of the day, the Onyx BOOX Go Color 7 is hyper-focused on doing only one thing and one thing well: be an enjoyable E-book Reader, whether that’s a plain-text book or a colorful magazine. It doesn’t distract you with features only tangential to that activity, like taking notes, making sketches, or even watching videos. While you can install almost any Android app under the sun, the hardware limitations actually serve to dissuade you from subverting the product’s spirit and purpose. And when it comes to that, the BOOX Go Color 7 is definitely one of the best choices in the market today.

Sustainability

Onyx is a company that has grown by leaps and bounds over the past few years. The number of devices it has launched is quite significant, but that also means the amount of material waste that comes from these devices is substantial as well. Fortunately, these devices are made for long-term use, unlike phones and tablets which still have a very high turnover. That only delays the inevitable, however, so we’re still looking forward to the day that the company starts switching to more sustainable materials or recycled plastics for its products.

Although Onyx does make devices with longevity in mind, the same can’t be said for the version of Android they use. The BOOX Go duo, for example, uses a nearly three-year-old Android 12, and most of its products were using Android 11 before that. Granted, E-readers aren’t exactly known for keeping up with the latest software fads, but those don’t run Android either. What this means is that not only are BOOX devices behind in terms of potentially useful features and optimizations, they’re also lagging in security patches and bug fixes that would protect users from digital harm.

Value

The Onyx BOOX Go Color 7 is a delightful little device designed to make reading enjoyable anywhere you are. It has a solid set of capabilities that focus on this core use case and isn’t encumbered by extraneous features, though it still leaves the door wide open for other experiences. On its own, it is quite a competitive product, especially with a $249.99 tag, but it doesn’t exist in a vacuum and, in a way, even competes with BOOX’s other 7-inch readers. Fortunately, the distinction between them is quite clear, especially when it comes to their price tag.

Closest to it is the BOOX Page, to the point that it could have very well been called the BOOX Page Color. They share many things in common but are ultimately separated by color or the lack of it. If all you need is a plain E-book reader and don’t mind reading colored content in shades of gray, the BOOX Page actually offers a sharper screen and a slightly more affordable $219.99 price tag. On the opposite side stands the BOOX Tab Mini C, which is the portable productivity partner. It has all the bells and whistles, including a stylus, but also a heavier figure and a heavier cost at $399.99. If all you really want to do is read and enjoy it in color, then you can’t go wrong with the BOOX Go Color 7.

Verdict

BOOX’s new Go devices are quite bold, but not because they’re debuting something new and exciting. On the contrary, their audacity comes from going in the completely opposite direction, shedding off the baggage that they’ve accumulated over the years. It’s not like all those powerful features are bad, just that they’re not everyone’s cup of tea. And for those who truly love sneaking in a page or two during unexpected moments of freedom, the portability and clarity that the Onyx BOOX Go Color 7 brings could very well be what they need.

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