Polestar’s cool Nordic minimalism is not the first thing you expect to see in an FPV rig, yet this concept leans into that contrast and makes it feel inevitable. The drone lifts DJI’s “stacked” architecture of camera, flight controller, cooling, and battery, then wraps it in a crisp, automotive shell that would look just as natural parked beside an electric coupe as it would screaming through a canyon. Instead of the usual exposed carbon and repair-bench aesthetic, the body reads like a single sculpted volume, with the arms flowing out of a central spine and a long, glassy tech strip revealing the hardware beneath. Subtle light signatures, a clean white finish, and a battery module that wears the Polestar wordmark turn what is usually a niche racing tool into something that feels like a premium consumer product, without sanding off its performance edge.
The design’s intelligence lies in how it translates DJI’s engineering logic into a clean visual language. The concept of “structural stacking” is central here, treating each primary component as a self-contained module arranged in a neat, vertical order. The camera and gimbal sit in a dedicated nose pod, followed by the flight control unit and heat dissipation systems under the long, dark canopy, with the battery locking in as a solid block at the rear. This layered approach brings an architectural order to the drone’s anatomy, making the technology feel organized and accessible. It moves away from the traditional FPV layout, where components are often fastened to an open frame, and instead presents a unified, product-like object that feels intentional from every angle.
Designer: Ocean
The drone’s body is finished in a matte, almost ceramic white, with surfaces that are both soft and incredibly precise, a hallmark of the EV brand’s surfacing strategy. The long, dark insert on top is more than just a cover; it’s a “tech window” that frames the internal hardware as a point of interest, much like Polestar does with its glass roofs and integrated sensor bars. Even the lighting is handled with automotive discipline. The thin purple accents feel like signature light blades, providing a controlled glow that suggests advanced technology rather than the often chaotic RGB strips found on custom FPV builds. The result is a machine that feels both high-tech and incredibly calm.
Still, this polished exterior does not compromise the drone’s aggressive spirit. The wide, planted stance and large, efficient-looking propellers signal that it is built for serious performance. A look at the underside reveals a dense cluster of sensors, cooling vents, and structural ribbing, confirming that this is a tool for demanding pilots, not a toy. The designer skillfully balances these hard-core elements with a consumer-friendly sensibility. The battery, for instance, is a perfect example. Branded with the Polestar logo and featuring clear, intuitive LED charge indicators, it feels like a piece of premium electronics, making a critical component feel safe and simple to handle for users who may not be seasoned hobbyists.
Ultimately, this concept imagines an FPV experience for the tech enthusiast who appreciates sophisticated design as much as raw performance. It is a drone for the person who owns a Polestar, not just because it is electric, but because of its commitment to a clean, forward-looking aesthetic. By merging the robust, modular architecture of a DJI product with the refined, human-centric design of a modern EV, this concept suggests that the future of high-performance drones might be less about exposed wires and carbon fiber, and more about the seamless integration of power and polish.
DJI Neo 2 arrives as a 151g beginner drone with gesture control, omnidirectional sensing, improved tracking, and 4K recording for effortless creative flying.
DJI just made professional-grade aerial LiDAR look affordable – for companies, governments, and organizations, at least. The Zenmuse L3, launched November 4, packs technology that would typically cost $150,000 to $250,000 into a $14,600 package that weighs just 1.6 kilograms. Its dual 100-megapixel cameras and laser system can map 100 square kilometers per day with centimeter-level precision – capabilities that open doors far beyond traditional surveying into realms like archaeological discovery and terrain analysis that were previously the domain of well-funded research institutions.
While the L3 targets professional surveyors, utility companies, and mining operations, the technology has captured imaginations far beyond its intended audience. DJI’s launch video has racked up over half a million views, suggesting that even those who can’t justify the five-figure price tag (like me, for example) are fascinated by what the system can do: strip away forest canopies with laser precision, reveal hidden terrain features, and create detailed 3D models of landscapes that might conceal everything from ancient ruins to forgotten infrastructure – or perhaps even treasure waiting to be discovered.
So here’s the thing about LiDAR that makes it fundamentally different from just strapping a really good camera to a drone. Cameras see surfaces, whatever light bounces back to the lens. LiDAR shoots invisible laser pulses at the ground, measures how long they take to bounce back, and uses that timing to calculate exact distances. Fire enough of these pulses fast enough, in enough directions, and you’re essentially building a 3D point cloud of everything below you. The L3 fires up to 2 million laser pulses per second, which is an absurd number when you think about it. Each pulse that hits something creates a data point in three-dimensional space, and when you’ve got millions of them, you can reconstruct terrain with the kind of detail that makes traditional surveying look quaint.
What gets interesting is how far these lasers can actually reach. DJI claims 950 meters at lower pulse frequencies, which means you can fly this thing higher than most photography drones and still get usable data. Fly at 300 meters and you’re covering massive ground while maintaining accuracy within a few centimeters. That’s the kind of precision that lets utility companies inspect power lines without getting dangerously close, or lets mining operations map their entire site in a single day instead of sending survey crews out for weeks. The laser spot it creates is tiny, about 41mm across at 120 meters up, which is roughly the size of a golf ball. Smaller spots mean more precise measurements, and the L3’s spot is apparently one-fifth the size of what the previous model could do.
But the real party trick is how this thing handles obstacles like trees. When a laser pulse hits a forest canopy, it doesn’t just bounce off the first leaf it encounters and call it a day. Modern LiDAR systems can capture multiple returns from a single pulse. Think of it like the laser passing through gaps in the leaves, hitting a branch, continuing down, hitting more foliage, then finally hitting the ground. The L3 captures up to 16 of these returns, which is double what high-end professional systems typically manage. Every return gives you another layer of information about what exists in that vertical column of space. For someone trying to map terrain under dense vegetation, this is the difference between seeing a green blob and actually understanding the ground elevation beneath it. Archaeologists have used this exact technique to discover ancient Mayan cities hidden under jungle canopy, and while DJI isn’t marketing this as a treasure-hunting tool, the capability is absolutely there.
The dual 100-megapixel cameras add context that pure laser data can’t provide. Point clouds are incredibly accurate but they’re also just clouds of points, no color, no texture, nothing that helps a human brain quickly understand what they’re looking at. High-resolution cameras flying alongside the LiDAR capture regular photos that get mapped onto the 3D point cloud, giving you models that actually look like the real world. At 300 meters up, each pixel in those photos represents 3 centimeters on the ground, which is detailed enough to see road markings, individual shrubs, basically anything larger than a soccer ball. The system takes both types of data simultaneously, so you’re not making multiple passes or trying to align datasets captured at different times under different lighting conditions.
Traditionally, capturing LiDAR data was the easy part and processing it was where everything ground to a halt. You’d come back with terabytes of raw laser measurements that needed heavy computation to turn into usable maps or models, often requiring expensive software and workstations that could actually handle the processing load. DJI bundles their Terra software for free, no additional licenses, and they’ve optimized it so you can open massive datasets on fairly modest hardware. They’re also doing something clever with real-time preview, letting you see the point cloud data and take measurements while you’re still flying. You’re not waiting until you get back to the office to discover your flight parameters were wrong or you missed a critical area. That kind of immediate feedback changes how you approach the actual data collection because you can adjust on the fly instead of scheduling another expensive flight mission.
The whole package weighs 1.6 kilograms and mounts exclusively to DJI’s Matrice 400 drone platform, which is their heavy-lift enterprise model. You’re looking at around $34,000 for the complete system, drone included, which puts it firmly in the realm of business investment rather than hobbyist experimentation. But that price point is what makes this notable. Five years ago, getting this level of LiDAR capability meant spending six figures on specialized equipment. DJI’s approach has been to take technology that existed only in high-end professional contexts and compress it into something that mid-sized organizations can actually justify purchasing. A regional utility company, a municipal government, a decent-sized construction firm, these are entities that can suddenly afford aerial LiDAR when they couldn’t before. And apparently, based on those YouTube view counts, a whole lot of people who will never touch one of these systems are still captivated by what it represents. There’s something fundamentally cool about technology that lets you see through forests and map the world in three dimensions, even if the only treasure most users will find is more efficient powerline inspections.
You’ve seen quadcopters, and you’ve seen drones used for crop dusting or aerial surveillance – the DJI Glide is a fusion of both those drones. Designed by Baptiste Grenon, the DJI Glide proposes a battery-efficient design courtesy the presence of wings that help the drone stay stable and achieve flight at high altitudes without being an energy-guzzler. The drone still has the familiar quadcopter format, but also includes wings, giving it a hybrid design that might just translate to a longer battery and better range.
Designer: Baptiste Grenon
The DJI Glide’s unique design includes two standard propellers, and two propellers built right into the drone’s wings, which double as propeller guards during flight. It doesn’t look like the wings themselves move, although Grenon has included what looks like rudders at the wing-tips for better maneuverability. The drone still has vertical take-off and landing, but the airfoil cross-section of the wings gives it much more aerodynamics while the drone hurtles forward at top speed.
The implication therefore is that the DJI Glide is more suited for FPV flying as opposed to cinematic flight. A gimbal-mounted Hasselblad camera on the front records your PoV, while cameras on the front, back, and bottom give the drone spatial awareness, allowing it to maneuver on its own without colliding into objects – perfect for having the drone return back to base after its battery runs out.
The battery sits on top, plugging right into the drone’s back to power it in flight. Given the conceptual nature of the drone, battery specs are purely conjecture, but I suppose having wings helps conserve the drone’s battery by giving the aerial vehicle the lift it needs while flying. The wings also present a trade-off in terms of maneuverability, hindering complex movements like moving in reverse or tight turns.
The propellers at the rear justifiably come without any bumper guards, given that they’re effectively shielded by the wings ahead of them. There is, however, a small technical challenge, and it has to do with the drone’s overall size. Having a drone with a wingspan means the DJI Glide isn’t a very compact little device. It therefore comes with detachable wings, which may prove to be a challenge during fast flight. Losing a wing to a loose clamp effectively cripples your drone, since it means losing a propeller too. Collisions may protect the propeller from damage, but the part where the wing and drone join together will take all the impact – something that highly affects your drone’s overall lifespan.
That said, the foldable format does make the DJI Glide fairly portable, allowing it to be flat-packed for shipping. The durability trade-off for efficient flight feels fairly valid – if the obstacle-avoidance algorithms are strong, there really shouldn’t be a problem. Plus, the drone doesn’t need a runway to take off or land, which definitely helps it in the long run for people flying recreationally.
DJI has unveiled its latest aerial photography innovation, the Air 3S drone. Featuring a dual-camera setup with a 1-inch-CMOS primary camera and a 70mm medium tele camera, the Air 3S promises to enhance travel photography and videography to new heights. This new model offers improved 10-bit image quality, allowing for more vibrant colors in photos and videos. The enhanced ISO capabilities also ensure superior performance in low-light conditions, capturing breathtaking details that surpass those of the current DJI Mavic 3 Pro.
Image: DJI Air 3S: 70mm
Designer: DJI
Advanced Dual-Camera System
The DJI Air 3S boasts an advanced dual-camera system that sets a new aerial photography and videography standard. According to Ferdinand Wolf, DJI’s Product Experience Director, “The DJI Air 3S takes our Air Series to new heights by offering professional features like dual primary cameras and omnidirectional obstacle sensing while retaining its lightweight of just 724g for boundless freedom and flexibility.” The Air 3S is the perfect all-rounder for travel photography, capturing special moments during vacations while ensuring safety and security during nighttime operations.
Image: DJI Air 3S
Complementing the primary camera is a 70mm medium tele camera featuring a 48MP 1/1.3-inch CMOS sensor. This secondary camera offers a 3x optical zoom, making it ideal for portrait and vehicle shots with a compressed depth of field that adds a cinematic quality to footage. Both cameras support 4K/60fps HDR video recording and 10-bit D-Log M color profiles, ensuring consistent visual quality across both focal lengths and providing ample flexibility in post-processing. One of the standout features of the Air 3S’s camera system is its ability to capture images with up to 14 stops of dynamic range. This wide dynamic range allows for more detail retention in highlights and shadows, resulting in more balanced and professional-looking images even in high-contrast scenes. The improved ISO performance, with a maximum ISO of 12,800 in normal mode and 3,200 in D-Log M and HLG color modes, further enhances the drone’s capabilities in low-light situations.
Image: DJI
The Air 3S introduces a new Free panorama feature for both cameras, allowing users to create seamless panoramic shots by stitching together multiple images with manually selected subjects or areas. This feature, combined with the wide-angle and medium tele cameras, offers photographers greater flexibility in capturing expansive landscapes with rich details and minimal distortion. DJI has also implemented a more advanced video encoding compression algorithm in the Air 3S, which reduces video file sizes by over 30% without compromising image quality. This significant improvement in file compression saves valuable storage space and streamlines the post-production workflow for content creators.
Image: DJI Air 3S camera: 24mm
The dual-camera system is further enhanced by intelligent features like Subject Focusing, which keeps the subject in sharp focus even during manual flight or when the subject moves off-center. This allows pilots to concentrate on creative aspects of shot composition and camera movement without worrying about losing focus on their subject. Additionally, the Air 3S features ActiveTrack 360°, which automatically plans flight paths based on the surrounding environment to ensure dynamic shots that keep the subject in the frame, even when partially obscured by obstacles like bushes or bridges.
Overall, the DJI Air 3S’s advanced dual-camera system represents a significant leap forward in aerial imaging technology. It offers professional-grade image quality, versatile focal lengths, and intelligent features catering to amateur enthusiasts and professional photographers.
Enhanced Safety Features
The DJI Air 3S introduces innovative safety features that set a new standard for drone operation, especially in challenging low-light conditions. At the forefront of these advancements is the integration of forward-facing LiDAR technology, making the Air 3S the first DJI drone to incorporate this sophisticated sensing capability. This LiDAR system works with downward infrared time-of-flight (ToF) sensors and six vision sensors positioned at the drone’s front, rear, and bottom to achieve comprehensive nightscape omnidirectional obstacle sensing.
Image: DJI
This advanced sensor array enables the Air 3S to automatically detect and navigate around obstacles during both flight and return paths, significantly enhancing safety during nighttime photography sessions. The LiDAR technology, in particular, excels in low-light environments where traditional vision-based sensors might struggle, providing pilots with greater confidence when operating in dim conditions or urban areas with complex structures.
The Air 3S also features an improved Smart Return-to-Home (RTH) function. This next-generation RTH system utilizes the drone’s enhanced sensing capabilities to plot safer and more efficient return paths. When adequate lighting is available, the drone employs real-time vision positioning and map construction technologies to memorize its flight path. This feature ensures a safe return even when taking off from locations without a strong satellite signal, such as indoor environments or areas with heavy tree cover.
Image: DJI
Another notable safety enhancement is the Air 3S’s ability to maintain stable flight in winds up to 12 m/s (approximately 26.8 mph). This wind resistance, combined with the drone’s advanced obstacle avoidance systems, allows for safer operation in various weather conditions, expanding the range of environments and scenarios in which pilots can confidently fly. The Charging Hub with Power Accumulation also allows users to effectively consolidate power across batteries, which is helpful for longer sessions.
The drone’s safety features are further complemented by its extended flight time of up to 45 minutes. This longer operational window reduces the pressure on pilots to rush shots or compromise safety to capture footage before the battery depletes. It also provides ample time for careful navigation and thorough environment assessment, especially in unfamiliar or complex shooting locations.
DJI has also implemented a Data Protection feature in the Air 3S. The Local Data Mode acts like an “airplane mode,” completely disconnecting the drone from the internet and ensuring that all data remains solely within the device. This feature addresses privacy concerns and provides an additional layer of security for sensitive operations or when flying in restricted areas. Additionally, the 42-GB built-in storage and Off-State QuickTransfer provide seamless file transfers without needing external storage or keeping the drone powered on.
These comprehensive safety enhancements make the DJI Air 3S a powerful tool for capturing stunning aerial imagery and a more reliable and secure platform for amateur and professional drone pilots. By prioritizing obstacle avoidance, stable flight, and data protection, DJI has created a drone that allows users to focus on their creative vision while minimizing operational risks.
Comparison with Mavic 3 Pro
The DJI Air 3S and Mavic 3 Pro are high-end consumer drones but differ in key aspects, such as their camera systems, design, and capabilities.
Image: DJI Air 3S
Image: DJI Mavic 3
Camera System: The Air 3S features a dual-camera setup with a 1/1.3-inch CMOS primary camera (50MP) and a 70mm medium tele camera (48MP). In contrast, the Mavic 3 Pro boasts a triple-camera system with a 4/3 CMOS Hasselblad main camera (20MP), a 1/1.3-inch CMOS medium tele camera (48MP), and a 1/2-inch CMOS telephoto camera (12MP). While the Air 3S lacks the long-range telephoto of the Mavic 3 Pro, its primary camera offers higher resolution and potentially better low-light performance due to its larger sensor size.
Image Quality and Video Capabilities: Both drones support 10-bit video recording. However, the Air 3S has improved its ISO performance, with a maximum ISO of 12,800 in Night Mode and 3,200 in D-Log M and HLG color modes. The Mavic 3 Pro’s main camera can shoot at a higher resolution of 5.1K/50fps, while the Air 3S tops out at 4K/60fps. However, the Air 3S’s new video encoding compression algorithm reduces file sizes by over 30% without compromising quality, a significant advantage for storage management.
Flight Performance: The Air 3S offers a maximum flight time of 46 minutes, slightly longer than the Mavic 3 Pro’s 43 minutes. Both drones feature omnidirectional obstacle sensing, but the Air 3S introduces forward-facing LiDAR for improved nighttime obstacle avoidance. The Air 3S also has a reduced weight of 724g compared to the Mavic 3 Pro’s 958g, making it more portable for travel photography.
Smart Features: Both drones offer advanced tracking features, but the Air 3S introduces a new Subject Focusing feature that keeps the subject in sharp focus even during manual flight or when the subject moves off-center. The Mavic 3 Pro, however, has a more versatile camera system for different shooting scenarios due to its third telephoto lens.
Pricing and Availability
The DJI Air 3S has several configurations to suit user needs and budgets. The base model, DJI Air 3S (DJI RC-N3), retails for $1,099 and allows pilots to use their smartphones to check the live feed and flight status1. This entry-level option provides an accessible price point for enthusiasts looking to experience the advanced features of the Air 3S without additional accessories.
Image: DJI
DJI offers two Fly More Combo options for those seeking a more comprehensive package. The DJI Air 3S Fly More Combo (DJI RC-N3) is priced at $1,399 and includes several valuable accessories1. This bundle comes with the DJI RC-N3 remote controller, an ND filter set for managing exposure in bright conditions, two additional batteries to extend flight sessions, a battery charging hub for convenient power management, and a shoulder bag for easy transport.
Image: DJI
The premium option, the DJI Air 3S Fly More Combo (DJI RC 2), is available for $1,5991. This package includes the DJI RC 2 remote controller, which features a built-in 5.5-inch 1080p screen with 700-nit brightness, eliminating the need for a separate smartphone. Like the other Fly More Combo, it includes an ND filter set, two additional batteries, a battery charging hub, and a shoulder bag.
The Air 3S’s pricing strategy positions it as a more affordable alternative to the higher-end Mavic 3 Pro, which starts at $2,1992. This pricing makes the Air 3S an attractive option for enthusiasts and professionals who want advanced features without the higher cost of the Mavic series.
Image: DJI
Compared to its predecessor, the Air 3, the Air 3S offers significant upgrades in camera technology and safety features while maintaining a similar price point. This value proposition will likely appeal to users looking to upgrade their existing DJI drones or those entering the prosumer drone market for the first time3.
As the Internationale Funkausstellung Berlin (IFA) gears up to celebrate its 100th anniversary, the tech industry focuses on Berlin, where tradition meets innovation. IFA, one of the world’s leading trade shows for consumer electronics and home appliances, has long been a platform where global brands showcase their latest innovations, set trends, and connect with industry professionals and consumers alike. It’s an event that shapes the direction of technology, influencing the products and services that will define the market in the years to come. Leading this transformation into its next century is Leif Lindner, the CEO of IFA Management GmbH since October 1, 2023. With over 25 years of industry experience, including a significant tenure at Samsung Electronics Germany, Lindner brings a wealth of knowledge and a strong network to his role as CEO. His experience in multicultural settings enhances his leadership as he guides IFA into a new era. In this interview, I explore how Lindner balances IFA’s storied history with a fresh approach to ensure it remains at the forefront of global technology showcases.
Vincent Nguyen:Good afternoon! Thank you for taking the time to chat with me. You’ve been traveling all over the world recently. Is this normal for a CEO in your position, especially right before the show?
Leif Lindner: “Yes, it’s part of the job. I’ve been with IFA for a relatively short time, but given the importance of the 100th anniversary and the transition we’re going through, it’s crucial for me to be hands-on.”
This response underscores Lindner’s commitment to being actively involved in the evolution of IFA during such a pivotal year. His hands-on approach ensures that the event reflects his vision and strategy. Adapting and leading from the front is essential in an industry as fast-paced as technology.
Leif Lindner traveled to Tokyo with Jan Kronenberger (IFA, Head of PR and Content) to promote IFA Berlin.
Nguyen:How does IFA plan to balance the needs of big brands with the rising importance of smaller innovators?
Lindner: “Smaller brands can become significant players quickly, and they need special attention. At the same time, we must keep our mature, long-term partners in the spotlight.”
Lindner’s strategy to balance attention between established giants and emerging innovators is crucial. It shows that IFA is a platform where future technology leaders can emerge, ensuring that both new and established companies have the space to thrive. His approach fosters an environment where innovation from both large corporations and smaller, agile startups can flourish.
A prime example of a growing brand poised to make a significant impact at IFA 2024 is Narwal, a company that has rapidly ascended to the forefront of the smart home cleaning industry since its founding in 2016 in Shenzhen, China. Narwal is set to unveil its latest groundbreaking innovation in the smart home cleaning sector at IFA 2024 in Berlin, and we’re looking forward to seeing what they have in store. Its pioneering products, such as the world’s first self-cleaning mop and vacuum robot, highlight the company’s success. With over 1,200 international patents and a team of more than 700 R&D engineers, Narwal showcases the kind of innovation and technological leadership that IFA aims to highlight. The brand has received significant industry recognition, winning prestigious awards, including the CES Innovation Awards, Red Dot Design Awards, and the Edison Gold Award.
Narwal’s strategic expansion into key markets like North America, Europe, and Asia has solidified its leadership in the smart home sector. In Europe, particularly Germany, the company has built strong partnerships with major retailers like OTTO, MediaMarkt, and Saturn, making its products widely available. By investing in local research and partnerships, Narwal’s long-term vision focuses on further growth in Europe, with Germany as a crucial market. This commitment to meeting European consumers’ needs and delivering intelligent cleaning solutions aligns with the innovative spirit that IFA showcases.
Narwal’s mission is to give people more freedom to do what they love and with who they love.
Nguyen:Can you explain the rebranding process you’ve initiated? What is your vision for the new IFA?
Lindner: “We wanted to create a visual identity that’s more colorful and youthful, while also incorporating entertainment into the show. We want IFA to be seen not just as a tech show, but as a cultural event that resonates with younger audiences.”
The rebranding of IFA is about transforming the event into something that resonates with the next generation of tech enthusiasts. By incorporating elements of entertainment and culture, Lindner is positioning IFA as a multifaceted experience rather than just an exhibition. This approach aligns with broader trends where the lines between technology, culture, and lifestyle are increasingly blurred, making IFA a must-experience event.
As part of the IFA 100 celebrations, the “IFA 100 Years The Exhibition” reflects this transformation. After a successful summer run at Bikini Berlin, the exhibition now opens its doors to all IFA visitors at the Palais. This exhibition goes beyond commemorating IFA’s centennial—it sparks a dynamic dialogue at the intersection of technology and creativity, encouraging attendees to explore innovation’s impact on our lives.
Eight Berlin-based artists were engaged to interpret IFA’s history and future through art, each piece representing a distinct theme. Their works, accessible to Berliners and international visitors, draw from an inspiring past and a visionary future. The exhibition also features extraordinary technology exhibits that offer a glimpse back to the beginnings of technology, bridging the gap between past and future innovations.
Visitors can even take a piece of the exhibition home by creating their own personal AI avatar with the IFA avatar generator, highlighting the event’s integration of cutting-edge technology with personal and creative expression.
The themes explored by the artists include:
Radio, where the journey from early broadcasting to the era of podcasts, highlights the social relevance of media and its evolution. Video, an exploration of the transition from black-and-white television to on-demand video services, illustrates the evolution of visual media. Audio, which celebrates music from vinyl records to cloud streaming, captures sound’s emotional and experiential aspects—online, showcasing the transformative impact of the Internet and digitalization on society, from early telecommunication to the Internet of Things. Computers and Games offers an artistic take on the evolution of gaming and computing, from home PCs to mobile gaming and digital culture. Digital Lifestyle, portraying the smartphone’s role in shaping global, connected lifestyles, from telephony to social media and AI. Home Appliances & Networking, examining the evolution of household appliances, from traditional stoves to smart home networks. Finally, Creation & Social Media digs into content creation in the digital age, from analog photography to influencer-driven social media.
Bryan Adams concert at IFA 2024
IFA 2024 will also feature a special open-air concert by Bryan Adams at the Sommergarten Stage, adding a lively cultural dimension that sets the tone for the event. This reflects Lindner’s commitment to reimagining IFA as a vibrant experience that blends technology with entertainment and appeals to a diverse, younger audience, ensuring its relevance as it enters its second century.
Nguyen:How do you plan to address the risk of losing pillar brands that have supported IFA over the years?
Lindner: “It’s a real concern. We’ve already seen some brands pull out in recent years. My job is to bring them back by proving that we understand the changing landscape and are evolving to offer more value.”
Lindner’s candidness about the challenges IFA faces highlights his proactive approach to leadership. His focus on evolving IFA’s value proposition to re-engage these key brands demonstrates that he’s not content with maintaining the status quo. He’s actively seeking to adapt IFA’s offerings to better align with the needs of today’s tech giants. This strategy is vital for keeping IFA relevant in an industry constantly in flux.
Nguyen:Are you expanding IFA’s global reach, particularly in regions like India or China?
Lindner: “This year, we’ve focused on balancing our exhibitor base, especially bringing back more Korean, Japanese, and Taiwanese brands. India has a lot of potential, but we need to approach it with a full-speed strategy, which requires the right local partnerships.”
This strategy to expand IFA’s reach into Asia reflects an understanding of where the future of technology is being shaped. By strengthening ties with key markets like Korea, Japan, and Taiwan and recognizing the potential in India, Lindner is ensuring that IFA remains relevant on a global scale. His emphasis on local partnerships shows a thoughtful, sustainable approach to expansion, extending IFA’s influence well beyond Europe.
IFA Global Press Conference – Shanghai 2016
IFA Global Press Conference – Shanghai 2016
Nguyen:IFA often coincides with Labor Day in the US. Has the show always been scheduled during the first week of September?
Lindner: “Yes, it has traditionally been around this time. The dates for the next several years are already fixed. While it’s a challenge for US companies, especially with Labor Day, we believe this timing is right overall. The first week of September positions IFA at a critical juncture in the calendar, just before the peak sales season in Europe. This timing allows brands to showcase their latest innovations and launch products when consumer interest is at its highest. It also gives companies the opportunity to generate buzz and secure media coverage ahead of the crucial fourth quarter, which is often a make-or-break period for many in the consumer electronics industry.”
IFA Messe Berlin
Lindner elaborated on the rationale behind maintaining this traditional schedule despite potential conflicts for some international participants. He emphasized that the timing of IFA is not arbitrary; it has been carefully chosen to align with the European market’s key sales cycles. This alignment ensures that the event remains strategically positioned to offer maximum value to exhibitors and attendees. By scheduling IFA just before the peak sales season, the event becomes a pivotal platform for brands looking to make significant announcements and capture the attention of both the media and consumers at a time when it matters most.
He acknowledged the challenges that this timing presents for US companies, particularly given the overlap with Labor Day, a major holiday in the United States. However, the benefits of holding IFA during this period far outweigh the drawbacks. The fixed schedule allows companies to plan their product launches and marketing strategies well in advance, ensuring they can fully leverage the opportunities that IFA presents.
Moreover, Lindner pointed out that the consistency of IFA’s schedule has helped to establish the event as a key fixture in the global tech calendar. Companies and industry professionals know exactly when to expect IFA each year, which has contributed to its reputation as a must-attend event for anyone involved in the consumer electronics sector.
Vincent:There’s often a comparison between IFA and CES, especially since they’re so close together. How do you handle the competition, especially for brands that might only have the budget for one major event?
Lindner: “I believe IFA and CES can coexist because they serve different focuses. IFA is a comprehensive showcase right before the peak sales season in Europe, which is crucial for many brands.”
Lindner’s perspective clearly explains how IFA differentiates itself from CES. By emphasizing IFA’s unique timing and focus on the European market, Lindner highlights the event’s strategic importance for brands looking to engage with this critical audience. It’s not about competing head-to-head with CES but about offering a direct connection to the European market at a pivotal moment in the sales cycle.
Vincent:Are there any brands that have particularly impressed you this year that you think Yanko Design readers should check out?
Lindner: “There are several. For example, SharkNinja has been particularly innovative, releasing numerous products in Europe. Samsung continues to impress with their holistic approach to technology, and Chinese brands like DJI are also setting new standards in the market. We should also not underestimate how Chinese brands like Hisense and Haier are bringing power to the market. They understand the market better than before and are moving toward a more quality-driven approach. Their understanding and perception of the market always impress me.”
Lindner’s recognition of these brands highlights the tech industry’s diverse and dynamic nature today, emphasizing IFA’s role as a global platform where both established leaders and emerging innovators can shine.
SharkNinja has been making waves in Europe with various new products that combine cutting-edge tech with everyday practicality. Whether it’s their powerful vacuum cleaners or smart kitchen gadgets, SharkNinja has found a way to make life at home easier and more efficient, which has helped them become a household name in the appliance market.
Samsung, a tech giant, continues dominating a wide range of electronics—from smartphones and home appliances to smart home systems. Their latest advancements in QLED and OLED TVs keep them ahead of the curve in display technology. Samsung’s approach blends sustainability with innovation, making its products forward-thinking and eco-friendly and solidifying its leadership in the industry.
DJI, the brand that revolutionized the drone industry, continues to set higher aerial photography and cinematography standards. Their drones are known for their exceptional camera quality, user-friendly controls, and reliable performance, making them a favorite among professional filmmakers and hobbyists. But their innovation doesn’t stop at drones. They’ve expanded into handheld stabilizers, action cameras, and more. At IFA, there’s a lot of excitement around what they will unveil, particularly with the buzz surrounding the rumored Neo, which is expected to be a game-changer. We’re also eagerly anticipating their entry into the mirrorless camera market, which could bring their imaging expertise to new heights. Additionally, their entry into portable power solutions, including impressive battery technology, and their move into e-bikes are developments we’re watching closely. This expansion into new areas could significantly impact the market and add even more excitement to an impressive lineup.
Hisense has significantly impacted the TV and projector markets, particularly with their massive 100-inch-plus TVs and innovative projector technologies. Their commitment to delivering a cinema-like experience at home has made them a top choice for those seeking high-quality, immersive viewing. The Canvas TV, for example, combines a massive screen with a sleek, minimalist design that easily blends into any living space. This modular design allows users to arrange the display panels in various configurations, creating a customizable viewing experience. It’s about integrating technology seamlessly into the home environment.
In addition to their impressive TVs, Hisense has also gained attention with their short-throw projectors. These projectors deliver bright, sharp images from just a short distance, making them ideal for smaller spaces where a traditional projector setup might not be feasible. Hisense’s Laser TVs, which function as ultra-short-throw projectors, offer 4K resolution, HDR support, and vibrant colors while maintaining a compact and easy-to-install form factor. These projectors can display images over 100 inches in size, providing a theater-like experience without needing a dedicated projection room.
Hisense’s advancements in projector technology also include features like ALR (Ambient Light Rejection) screens, which enhance viewing even in well-lit rooms, and integrated smart platforms that offer easy access to streaming services, apps, and more. Their focus on innovation has positioned Hisense as a leader in the home entertainment market, allowing consumers to enjoy a big-screen experience at home without compromising on quality or convenience.
Haier, another major player from China, continues to grow its presence in the home appliance industry by focusing on quality and innovation. They offer various products, from refrigerators and washing machines to air conditioners and smart home devices. Haier’s commitment to creating durable, efficient, and easy-to-use appliances has earned them a solid reputation worldwide. As they continue to push into more advanced smart home technology, Haier is helping to shape the future of how we live at home.
Haier Appliances
These brands are pushing the boundaries of what’s possible, and their presence at IFA underscores the event’s position as a global stage for the best in technology. Lindner’s comments emphasize IFA’s role as a platform for showcasing established leaders and emerging innovators, highlighting the event’s importance in the ever-evolving tech landscape.
Vincent:Finally, can you share three personal things about yourself that we can share with our readers?
Lindner: “Sure! First, as a child, I was fascinated by consumer electronics, particularly TVs. That passion led me to where I am today. Second, I relax by listening to heavy metal music and attending concerts. Metallica is one of my favorites. And third, I box once a week to clear my head and stay fit.”
These personal insights provide a deeper understanding of the person behind the role. Lindner’s early fascination with consumer electronics reminds us that passion can drive a career, shaping his path to where he is today. His love for heavy metal and boxing shows a balance between intensity and focus—qualities undoubtedly reflected in his leadership style. It’s clear that his personal interests and professional approach are intertwined, bringing a level of passion and energy to his role at IFA that is both inspiring and effective.
Leif Lindner speaking at NextRise2024 Coex
As IFA embarks on its second century, Leif Lindner is guiding the event into a new era where technology and culture intersect, innovation is accessible to all, and the event remains as dynamic and forward-thinking as the industry it represents. This interview offers insight into the thoughtful leadership and clear vision driving IFA forward. Lindner’s commitment to making “innovation for all” a reality ensures IFA’s position as a cornerstone of the global tech calendar, drawing both established industry giants and rising innovators. His strategic focus on inclusivity, global expansion, and cultural relevance is actively shaping IFA’s future while preserving and redefining its legacy. Under Lindner’s leadership, IFA is set to remain a leading platform where innovation meets opportunity, influencing the tech world for many years to come. Starting this Wednesday, our team will be on the ground to bring you the latest and greatest products showcasing at IFA 2024. We invite you to check back often for coverage.
It’s been a hot minute since DJI’s dropped a new drone. Sure, there’s rumblings of the US Govt. cracking down on the China-based drone company for allegedly being a puppet of the CCP, but that hasn’t stopped DJI from absolutely dominating the drone market with its crowd-favorite flying machines (I literally can’t think of any other drone company that’s even a close second). After entering the FPV space just two years ago with the Avata, DJI’s rumored to be dropping a smaller version of the drone, designed for novice indoor use. Slated for release on August 20th, 2024, the DJI Neo is designed with a focus on combining ease of use with advanced safety and performance features, making it an attractive option for both novice pilots and seasoned enthusiasts. Along with being a smaller, pocket-sized device, the Neo is also rumored to debut a new feature in DJI’s entire drone lineup – voice control.
Designer: DJI
With its pocket-sized design, the Neo’s probably going to be pitched as an indoor-capable drone. It comes with precision-crafted cinewhoop-style propeller guards, utilizing a lattice structure that balances weight and durability. Such a design is particularly beneficial for indoor flights, where the chances of accidental collisions are higher given just how many obstacles can be found in an indoor setting. The propeller guards encase each propeller within a sturdy yet lightweight barrier, minimizing the risk of damage during flight. For beginners, this feature offers peace of mind, allowing them to hone their piloting skills without the constant worry of damaging their drone or surroundings.
Even for its tiny size, the drone is equipped with a camera mounted on a gimbal, ensuring stable and high-quality video capture. Although specifics about the camera’s resolution remain under wraps, industry expectations point towards 4K video capabilities, aligning with DJI’s reputation for delivering top-notch imaging technology. This makes the Neo not just a learning tool for beginners but also a practical choice for content creators who require reliable, high-resolution footage, even in constrained indoor environments.
A glance at the DJI Neo reveals a design that’s pretty reminiscent of the Avata 2 FPV drone. The drone’s shell, likely made from high-quality plastic or composite materials, comes in a clean, light-colored finish, reinforcing its modern aesthetic. This minimalist approach balances a sleek overall aesthetic along with aerodynamic efficiency, contributing to a smoother flight experience.
Reports indicate that it will feature a flight time of 16 minutes, which is impressive given its compact size. For those looking to extend their flight sessions, the Fly More Combo package will include three batteries, ensuring that the fun doesn’t have to stop after just one flight. Additionally, the Neo is likely to support DJI’s Motion Controller, allowing for an immersive FPV (First-Person View) experience when paired with the DJI Goggles 3. This feature suggests that while the Neo is beginner-friendly, it also caters to those looking to explore more advanced flight modes and experiences.
Designed to extend the range of delivery from specific hubs, the DJI Express can easily make short inter-city commutes to deliver cargo and supplies without needing a semi-truck or even a dedicated driver. Perfect for smaller cities located next to bigger ones, the drone takes on the role of a delivery-agent, helping easily and rapidly cover large distances to complete deliveries.
Designer: Qingsheng Meng
The DJI Express UAV concept, created by China-based Qingsheng Meng, explores a different format from the drones you’re currently used to. Unlike most quadcopter-shaped aerial devices, the Express takes on the shape of a winged eVTOL that can fly longer distances like your regular airplane. However, significantly smaller than most airplanes, the Express UAV, as its abbreviation suggests, doesn’t have any humans inside it. The unmanned aircraft is controlled entirely remotely, relying on a combination of sensors for route-mapping and obstacle avoicance, and a rather massive camera unit on the tip that allows the remote pilot to look around as they maneuver the craft.
The drone’s design can functionally be split into a few distinct groups. You’ve got yourself a winged aircraft with propellers on each side. A high-definition camera mounted on a 2-axis gimbal on the front allows the drone to ‘see’, while the body of the aircraft houses a battery module on top, and the cargo payload at the bottom. Finally, a tail with a dedicated propeller helps with steering and stability.
A close-up of the top shows you the drone’s detachable battery, which comes with an easy-to-pull-out handle for swapping battery cells during a delivery cycle. However, the drone has its own charging port too, allowing you to charge said battery packs – a feature that can be used while the drone’s grounded for a significant number of hours. In front of the battery is a flip-switch that lets you set the drone to auto or manual, hinting at fully-autonomous flying capabilities thanks to the intelligent obstacle-avoidance sensors on the top as well as the bottom of the craft.
The DJI Express UAV’s design also has a rather well-ventilated fuselage that allows wind to rapidly cool the motor and batteries during flight. Cool air passes through the UAV’s body, helping maintain optimal temperatures during flight and keeping the battery healthy over longer journeys. Given the UAV’s fan-made conceptual nature, there are really no concrete details of its size or capabilities, although DJI does have a delivery drone in its enterprise roster – the Flycart 30. That being said, the Flycart still has a quadcopter-style design that severely limits its range and ability to deliver cargo over inter-city commutes.
