AI is undoubtedly the buzzword that’s taking by storm any industry related to computers. It’s not just the generative AI that’s making up essays and artwork, much to creators’ chagrin, or the prying eyes that watch over your social interactions online. AI has actually been in our phones a bit longer than those, using imaging magic to enhance photos and videos in ways that were unknown to us until recently. Now, almost every new phone has some AI feature in its bullet points, and nubia is not one to be left behind. With the nubia Z60S Pro, it is entering into this new arena, so we take the brand’s newest flagship for a spin to see if it is able to stand out from the growing throng of AI-enhanced smartphones.

Designer: nubia

Aesthetics

Smartphone cameras are getting more powerful and larger as the years go by, and these are putting the skills of designers to the test. It’s no longer a question of how to cram those sensors and lenses but how to make them look less conspicuous and less atrocious. It’s no surprise that not all manufacturers get it right, so it’s quite a relief to see nubia pull it off somehow.

nubia calls it a “Cosmic Ring Design” and it takes inspiration from our solar system. Three small circles surround a larger one in a symmetrical pattern, calling to mind how the planets revolve around the sun. A “coronet” extrudes from the left side with the words “Be yourself” engraved on it, sending the brand’s exhortation to everyone to take a closer look. It’s a well-balanced and pleasing composition, unlike the sometimes messy and skewed designs of other phones. The red ring around the central lens is a nice touch, giving the phone a more camera-like appearance, especially on our black review unit.

There are three color options for the nubia Z60S Pro, with both Black and Aqua sporting a single solid swatch of color. White has a bit more flair, with cloudy formations of gray that give it some visual texture. Of course, all three have a glass panel covering their rears, so it’s really only an illusion. All sides of the phone are devoid of curves, except for the four corners, of course. This aligns with the design trends these days, like it or not, so it carries a modern touch in its simplicity.

The Z60S Pro carries a moderately minimalist design, with only that large circle as the center of distraction. We’ve definitely seen worse, but we’ve also seen more interesting designs, so it doesn’t stand out that much unless you really take a closer look and take a moment to appreciate the design.

Ergonomics

The nubia Z60S Pro is quite a large phone, not unusual for a flagship these days, and that doesn’t come without consequences. Although it’s the de facto standard, of course, the design previously derided as “phablets” are not the easiest to hold securely and use with one hand, which is especially true with a thick and substantial device like this. Granted, it’s not alone in that category, with the likes of the Samsung Galaxy S24 Ultra leading the way. That doesn’t mean, however, that it is ideal or one that phone designers should aspire to.

It’s especially problematic if the back of the phone is prone to slipping from your grasp due to its extra smooth texture. It’s rather curious that even after years, phone makers still haven’t perfected the design of anti-slip glass. Some do have a matte texture, but those still fail to stick to your palm. The one thing going in the Z60S Pro’s favor are, ironically, those flat edges and sharp corners that help your skin get a better grip. You can also put the included frosted protective case on the phone, but that also mars its pristine beauty.

Performance

As a premium flagship, you’d expect the nubia Z60S Pro to have the latest specs to boost its performance, and that is true for the most part. The 6.7-inch “1.5K” screen definitely meets expectations with a vibrant, color-rich, and fast display that is great for videos and games. There’s also 12GB of RAM and 256GB of storage, which could be higher depending on your configuration. The one odd duck is the processor, which is last year’s Qualcomm Snapdragon 8 Gen 2. In practice, there isn’t such a wide gap between the current Snapdragon flagship, but when you’re trying to advertise on-device AI functionality, you’ll want to squeeze every drop of performance from the silicon.

Fortunately, there isn’t a bottleneck in performance, both from synthetic benchmarks and real-world use. This is critical considering how much nubia is banking on AI to sell the Z60S Pro. From system-level optimization to photography image processing, the phone is able to keep up with the demands of features as well as users. The large 5,100mAh battery, one of the reasons for the phone’s heft, also delivers a commendable all-day performance. 80W for charging is a bit disappointing when we’re always hearing about 100W or higher rates, but it’s not slow either. Just make sure to use the included power brick to maximize the charging time.

The real focus of the phone’s AI chops is, of course, the camera system. It even has a slider button that, by default, is used to launch the camera app. The trio of cameras is led by a 50MP 1/1.56-inch Sony IMX906 sensor that aims for more natural-looking photos with its 35mm equivalent lens, a popular format for cameras because of how it more closely matches our eyesight. It is joined by another 50MP camera, this time with a 13mm focal length and 125-degree field of view for ultra-wide shots. There’s a dedicated telephoto camera but it only has a measly 8MP sensor. It’s not a bad set unless you love doing macro and zoom shots.

The natural output of the cameras is pretty decent, but AI really takes it up a notch, especially for difficult scenes like zooming into the shot and nighttime photography. It’s actually quite impressive how much the Z60S Pro can accomplish with hardware that’s not exactly at the top of benchmarks, and you’d be hard-pressed to find the noise in those images unless you really examine them closely. As a phone designed to bring AI-powered photography to the masses who might not have advanced photography know-how, the nubia Z60S Pro definitely makes the cut. It empowers many to pull off breathtaking shots, artistic photography, and unforgettable moments just with a single tap of the camera button.

Sustainability

nubia is no newcomer to the smartphone arena and has its roots deep in this market. That’s why it’s a bit disappointing that it hasn’t yet left strong marks when it comes to ensuring the longevity of its products and of the planet at large. The Z60S Pro is your typical assortment of glass, metal, and plastic, and, at least officially, the company has made no statement on the use of recycled materials either in the phone itself or its packaging.

And then there’s the matter of repairability and software updates, especially with the latter issue. The nubia Z60S Pro comes at a rather odd time when there will be new hardware coming out, and the company isn’t exactly well-known for pushing timely and frequent updates. It will definitely help improve its reputation if nubia becomes a bit more explicit in its upgrade strategy, allowing it to lead its peers by example instead of playing catch-up with trends.

Value

On its own, the nubia Z60S Pro is a pretty competitive modern smartphone. With the exception of the CPU, it has the current technologies the market has to offer and is able to keep up well with benchmarks, actual real-world performance, and camera output. And with a starting price of $569, it’s not a bad deal for its price, especially when you consider how those other AI-toting flagships are nearly double the price.

But even with its rather distinctive camera design, the Z60S Pro sadly fails to stand out from the crowd as well. There are simply too many choices in that price range and just as many that offer nearly the same features for a lower price tag. What makes the situation a bit worse is that those competitors come from nubia’s other Z60 models as well. What the nubia has going for it will mostly be the brand loyalty, but those fans might also just grab the company’s more powerful and more exciting designs instead.

Verdict

We might be reaching that point in time again when the smartphone market is just over-saturated with choices. AI is becoming the differentiating factor, but almost all have similar features by now. Things get a bit more complicated when brands try to throw everything they can at a wall to see which ones stick, ending up with consumer confusion and missed opportunities. The nubia Z60S Pro could very well be one of these casualties. Offering decent performance and AI-enhanced photography at an affordable price, the smartphone gives everyone the opportunity to become a content creator, but it is sadly easily overshadowed not only by rival brands but even by its own siblings.

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