OPPO’s new “O” headquarters by Bjarke Ingels show how architecture + typography are a perfect match

In what could be an incredible branding move, OPPO’s new headquarter design will adorn the Hangzhou skyline with a massive O. Envisioned by Bjarke Ingels Group, the headquarters are described as an “infinity loop” shaped skyscraper that “connects [the] ground to sky in a continuous loop of collaboration”.

The larger-than-life O-Tower is representative of OPPO‘s status as China’s largest smartphone manufacturer. The upper and lower surfaces of the O remain flattened, creating what feels like a möbius strip that represents Oppo’s infinite potential and innovative spirit.

The O-Tower will be located in Hangzhou’s Future Sci-Tech City, within the Zhejiang province of China. Its purpose will be to primarily serve as an R&D building for the smartphone company while acting as an “iconic landmark and gateway” to the business district.

The O-Tower lights up after sundown, creating a magnificent letter-O in Hangzhou’s skyline at night. Not only does it serve as an iconic landmark within the city, but it also helps reinforce Oppo’s brand through the incredible architecture.

Meanwhile, the front and the top view look equally stunning in the day, creating a rather memorable piece of architecture that’s both iconic and awe-inspiring. The tower is expected to be built alongside a natural lake and a 10,000 square-meter park.

The O-Tower creates a pretty stunning entrance into the building as you walk right through the alphabet into a large circular courtyard populated with greenery. “The central oasis and the surrounding [Hangzhou] wetland park expands the public realm into the heart of the complex,” explained Bjarke Ingels, founder of the Denmark-based architecture studio BIG.

“The compact form folding in on itself provides large flexible floorplates with the daylight access and fresh air of a slender tower”, says Ingels. The O-Tower’s lower floors will contain exhibition spaces, conference areas, and a canteen, while the offices located on the floors above will be joined with a series of triple-height spaces under the sloping facade of the tower’s roof. On the outside, the building will be wrapped in an adaptive louvre facade, featuring slanted slats that almost look like the building has fingerprints. These facades, however, will play an important role in minimizing solar glare. “The adaptive louvered facade omits incoming solar glare and thermal heat gain, enhancing the passive performance of the building”, says Ingels, who’s studio BIG began working with the Chinese smartphone manufacturer at the beginning of 2019 to envision the R&D Building’s design and master plan.

Designer: Bjarke Ingels Group (BIG) for OPPO

Oppo demos true wireless charging on its rollable phone

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OPPO’s credit card-sized triple-folding phone is the logical evolution to smartphone technology!

A smartphone is one thing that all of us rely on for most (if not all) tasks during the day, and the increasing screen size makes it a tad difficult to use in some situations. On those lines, having a phone that can change form depending on the occasion, sounds like a novelty. OPPO has teamed up with Japanese design studio nendo (founded by Oki Sato) to present a radical three-fold phone concept at the 4th China International Industrial Design Expo (CIIDE) that has this year’s theme as “New Designs, New Trends, New Momentum.”

Dubbed as the slide-phone, the motive of the design is to pursue “a comfortable relationship between people and their products through a human-centric approach to design.” Adapting a caterpillar-like moniker for the folding mechanism, the concept phone unfolds to a 7-inch screen with a slim profile, that’s wider screen real estate than most we’ve seen so far. When unfolded to the first fold it reveals the 1.5-inch screen area for basic notifications or functions like music player controls, call history, or more. The second fold reveals the 3.15-inch screen space for clicking photos, video calls, or playing games. Third and the final fold reveals the full widescreen for multitasking, taking panoramic photos, or playing games with an on-screen controller on each side. It even comes with a stylus for professionals, like the one on the Galaxy Note 20 series.

The positioning of buttons on the sides is such that they permit multiple actions depending on the positioning of the folded form. Putting the phone in mute, toggling volume up or down, and changing the filters while taking photos – all can be one with these buttons at your disposal. The interesting looking can be used in a partially open position when it is slightly bent – a new possibility for use, perhaps. The idea looks promising just like the Galaxy Z Fold 3 concept, and the conventional Apple foldable iPhone concept. One major advantage here is the slim form factor and the flexibility of use, just like that of the OPPO X 2021 rollable smartphone concept. Like all of these concept phones, the slide-phone is a desirable one, but will it see fruition anytime soon, is anybody’s guess!

Designer: nendo for OPPO

Oppo’s Find X3 phones will support true 10-bit color from camera to display

Following yesterday’s mind-boggling demo of its rollable smartphone, the Oppo X 2021, the company is now teasing a significant upgrade for its next flagship series. As announced on the second day of Inno Day 2020, the upcoming Oppo Find X3 series wil...