Meta is making another steep cut to its staff, this time to the tune of a 10 percent reduction in its workforce. About 8,000 people will be laid off and about 6,000 open jobs will also be eliminated, according to Bloomberg.
In an internal memo from Janelle Gale, Meta's head of human resources, the latest cuts are "part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making." Those "other investments" are likely in artificial intelligence. Meta is building its own models and apparently training them on its own staff. Its smart glasses are also leveraging ever-more AI capabilities.
Today's layoffs likely don't mark the end of Meta's current contraction. A report from March suggested that Meta was planning to downsize by up to 20 percent, although no timeline was given. The company cut hundreds of jobs, primarily in its Reality Labs division, shortly after those claims circulated. It also kicked off 2026 by slashing its metaverse operations with the closure of three VR studios.
This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-downsizing-by-about-10-percent-192658099.html?src=rss
After seeing the runaway success of its Neo lineup, DJI is taking another stab at the budget drone market with the new Lito series. The Lito 1 and Lito X1 are both under $400 and weigh less than 249 grams — they’re ideal for beginners. Both are designed to replace DJI’s Mini series, but they offer things that those models lacked like LiDAR and 360-degree obstacle avoidance.
In terms of video quality, they’re similar to DJI’s Neo 2 and Flip drones. Unlike those models, which are safe to use indoors and around people, the open-prop Lito drones are designed to fly outside at high speeds and high altitudes. This makes them well-suited for filming activities like surfing or dirt bike riding. After testing both models, I believe they offer unbeatable value and performance at these prices, by a long shot. Of course, the drawback for American buyers is that neither is expected to launch in the US.
Design and features
The Lito models are now the entry level open-prop models in DJI’s lineup (the Mini series will no longer be updated). Both have identical folding designs, with optional, removable propeller shrouds that offer some additional obstacle protection. Given the light weight, novice pilots can fly them without a permit.
Steve Dent for Engadget
Both have omni sensors on the top and bottom that protect them from obstacles on all sides. The Lito X1 adds a forward-facing LiDAR sensor for extra tracking precision. That kind of additional accuracy is nice to have and it’s unusual on drones in this price range. Built-in storage is also rare on cheap drones, but the Lito X1 has that going for it as well. There’s 42GB on tap, along with microSD card support for additional capacity. The Lito 1 only offers a microSD slot and no internal storage.
They come with an Intelligent Flight Battery that offers up to 36 minutes of flying time. That can be extended to about 52 minutes with the Intelligent Flight Battery Plus, though that model isn’t available in the EU or UK. As with every other DJI drone I’ve tested, real-world flight times are about 30 percent less than the company promises. I got about 25 minutes of use on a charge — still not bad for a sub-$400 drone.
The Lito line has all the FocusTrack features you’d expect in a DJI drone, like 360 degree ActiveTrack subject tracking with full manual control and obstacle detection. It also supports DJI’s Quickshots including Dronie, Rocket and others, all of which make it easy to capture aerial clips for social media. However, you won’t find certain Neo 2 features on the Lito series, like gestures, smartphone control and palm takeoffs.
The Lito drones work with multiple controllers, including the RC-N3 that requires a smartphone or the RC 2 with a built-in screen. Both Lito models transmit 1080p 60 fps video to a range of up to 10 miles via DJI’s Occusync 4 system. That’s a scary distance for a beginner drone. Luckily, both models also offer DJI’s return to home (RTH) with battery warning and other safety features that should prevent lost drones or accidents.
Performance
Steve Dent for Engadget
Both Lito drones are relatively fast at about 26 mph in normal mode with obstacle detection, or 40 mph in sport mode. That kind of speed allows creators to track bikers, skiers or vehicles. Each can also fly in relatively strong winds up to about 21 mph. They lack the maneuverability and acrobatics available on the Neo 2 though, and don't offer an FPV mode with DJI’s Goggles.
With open propellers that can catch on a twig and cause a crash, the Lito drones depend heavily on obstacle detection for protection. That’s particularly important since the ActiveTrack follow feature is a key selling point for novice creators. With all that in mind, I wanted to put them through their paces tracking me on a bicycle and even while driving a car, forcing the drones to navigate around trees and bamboo with fine branches.
To start, I used ActiveTrack and the Trace “steering wheel” mode to follow me from the front, sides and back. Both Lito models can avoid obstacles using either the “braking” mode that stops the drone or “bypass” that simply maneuvers around them. I mostly used bypass mode to see if the drone could continue to track me if something got in the way.
When flying forward, the Lito X1 avoided all obstacles using its LiDAR, while swooping smoothly around trees and branches. Only once did it fail to detect a small twig, which caused a slight bobble, but fortunately, no crash. Thanks to that built-in LiDAR, the Lito X1 model is a bit more adept than the Lito 1 at dodging fine obstacles when flying forward. Overall, the X1’s avoidance in all directions was shockingly good for a drone under $400.
DJI's Lito models offer excellent tracking and obstacle detection for the price.
Steve Dent for Engadget
The Lito X1’s LiDAR is also very helpful when flying in low-light conditions, and even at night. If you go on a long flight and miscalculate the sunset, you’ll still be able to get the drone back safely in RTH mode without much fear of crashing, as long as you fly forward. It also helps keep the Lito X1 more stable in dim light than the Lito 1.
The Lito 1 isn’t as adept at following and obstacle detection at night due to the lack of LiDAR, but again, it avoided danger surprisingly well considering the price. Buyers can still be confident that it will stay out of trouble when tracking subjects in most conditions — just be careful when flying in forested areas with fine branches.
If you’re planning on flying far from your location to capture remote aerial views, DJI’s Occusync 4 system is highly reliable. I only saw video dropouts when flying the drone behind buildings and out of my line of sight, something that I wouldn’t advise anyway. As long as there’s nothing between you and the drone, you’ll maintain a clear video view and full control.
As with other drones in the Mini and Mini Pro series, the Lito models are whisper quiet in flight, with noise levels well under 70 db. The pitch is also low and not shrieking like the Neo models, so it shouldn’t disturb people or animals.
Video and photo quality
Video quality is where the Lito 1 and Lito X1 differ the most. The latter is equipped with a 40-megapixel 1/1.3-inch sensor with f/1.7 aperture (same as the Mini 4 Pro) and offers up 4K 60 fps video with 4K 100 fps slow-mo along with D-LogM and HDR recording. The Lito 1, meanwhile, has a 48MP 1/2-inch sensor (12MP for video) like the one on the Neo 2, with an f/1.8 aperture, 4K 60 fps video (4K 100 fps slow-mo) and no D-LogM or HDR capabilities.
That’s a pretty big gap in specs considering the relatively meager price difference of around $80. As such, the Lito X1 offers significantly better video quality, particularly in low light and high-contrast conditions.
The smaller sensor means the Lito 1 has mediocre low-light capability, with pronounced grain at the maximum ISO 12,800 rating. The drop in quality is even noticeable at ISO 3,200. Unlike the $400 Flip, the lack of 10-bit D-LogM capability also means that over- or underexposed video is hard to correct.
With those issues, video and photos from the Lito 1 aren't good enough for professional work. However, it’s excellent for social media users, hobbyists and content creators, delivering smartphone-quality aerial shots and more detail than any other drone at this price (except the Neo 2, of course).
The Lito X1, on the other hand, does offer video that’s good enough for some professional use. While not as noise-free as the 1-inch sensor-equipped Mini 5 Pro or Micro Four Thirds Mavic 4 Pro, video quality for nighttime cityscapes and other dim scenes is decently clean. In daylight, video is surprisingly sharp and color accurate. The 10-bit D-LogM setting also lets you capture sufficient dynamic range for tricky scenarios like a forest path dappled with sunlight and shadows
Stabilization on both models is excellent, so you’re sure to capture smooth, cinematic video, even with relatively slow shutter speeds down to 1/30th of a second. Photos are more detailed on the Lito X1 due to the higher resolution, even though both models can capture RAW DNG files to maximize dynamic range. That makes the drones ideal for taking aerial pictures of your property, for instance, or checking a hornet’s nest or hole on your roof.
Wrap-up
Steve Dent for Engadget
The Lito series shows that DJI is intent on dominating every drone price range and category, including the bottom end. Despite their low prices, the new drones don’t skimp on features, offering full obstacle protection, ActiveTrack subject tracking, relatively high speeds and sharp 4K video quality — just like models that cost a lot more.
At these prices, the Lito drones don’t have any real rivals other than themselves and other DJI drones, particularly the Neo 2 and Flip. Choose the Lito 1 only if you can’t swing the extra money for the Lito X1, as video quality on the latter is significantly higher. Both drones are best for outdoor adventures, including high-altitude aerial shooting, while Neo 2 and Flip excel inside or around people.
The Lito 1 and Lito X1 are now available in the UK and EU for £299/€309 and £369/€379 respectively with one battery and the RC-N3 controller that requires a smartphone. You can also get them in Fly More combos, with the Lito 1 priced at £429/€439 with an RC-N3 controller, three batteries, a charger and a shoulder bag. The Lito X1 Fly More Combo with an RC 2 screen controller, three batteries, a charger and a shoulder bag is £599/€619. The drones aren’t on sale yet in the US, but may arrive later on.
This article originally appeared on Engadget at https://www.engadget.com/cameras/dji-lito-1-and-lito-x1-drone-review-high-quality-aerial-video-at-its-most-affordable-120024032.html?src=rss
Apple's latest iOS update fixes a flaw in its notification database that made it possible for law enforcement to view deleted push notifications on a person's iPhone or iPad. The security flaw was one way law enforcement agencies like the FBI could circumvent Apple's strict stance towards user privacy, the Electronic Frontier Foundation writes, particularly since the company has required a court order to share notification data since 2023.
According to Apple's update notes, iOS 26.4.2 introduces "improved data redaction" to address an issue where "notifications marked for deletion could be unexpectedly retained on the device." The update is available now on "iPhone 11 and later, iPad Pro 12.9-inch 3rd generation and later, iPad Pro 11-inch 1st generation and later, iPad Air 3rd generation and later, iPad 8th generation and later and iPad mini 5th generation and later," Apple says.
The FBI's use of this particular iOS notification flaw was first reported on by 404 Media, who learned the agency used a tool to access Signal notification data stored locally on an iPhone even after it was deleted. Signal CEO Meredith Whitaker later acknowledged the issue on Bluesky, writing that "notifications for deleted [messages] shouldn't remain in any OS notification database, and we've asked Apple to address this." At the time, Whitaker directed Signal users to adjust their settings so that push notifications from the app didn’t include the name of the messenger or message content. In reaction to today’s news, Signal said on Bluesky that it is “very happy that today Apple issued a patch and a security advisory.”
The privacy of your notifications is vulnerable in at least two places, according to the EFF. In the cloud, where they get routed through a company's servers and likely partially logged in metadata, and on the local storage of the phone where they're received. Apple's update should ideally make deleted notifications appropriately inaccessible, but limiting what's actually visible in notifications in the first place is also worth considering.
Update, April 22, 6:40PM ET: This story was updated after publish to include comment from Signal.
This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/apple-rolls-out-ios-2642-to-fix-a-flaw-that-allowed-the-fbi-to-access-push-notifications-201153603.html?src=rss
LG has announced the pricing and availability of its Micro RGB evo, the company's first take on a TV display trend that kicked off in earnest at CES 2026. The LG Micro RGB evo is available to pre-order today starting at $5,000, and follows the recent release of the ultra-thin LG Wallpaper.
The Micro RGB evo represents the top of the line of a new class of display at LG that directly builds on the company's work with Mini LED technology. The new TV features LG's Micro RGB panel and its Alpha A11 AI processor, which runs the TV's webOS software, and perhaps more importantly, powers the "Micro RGB Engine" that controls the TVs individual LEDs. LG says the Micro RGB evo offers full gamut coverage across DCI-P3, BT.2020 and Adobe RGB, along with "enhanced contrast and refined detail" from the TV's over a thousand dimming zones.
While Micro RGB should offer better color representation than OLED, LG's OLED TVs still have their share of benefits, especially in things like contrast and dimming. Micro RGB panels are similar to the company's Mini LED ones, but rather than using all blue or white LEDs, the Micro RGB evo has individually controlled red, green and blue LEDs. The new style of display is also being explored by companies like TCL and Samsung, and at least for now, it's not as affordable as some QD-OLED or OLED TVs can be.
The LG Micro RGB evo is available to pre-order today from LG's website in 75, 86 and 100-inch screen sizes. The TV starts at $5,000 for the smallest 75-inch model and goes up from there.
This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/lgs-first-rgb-tv-starts-at-5000-and-is-available-to-pre-order-today-185159193.html?src=rss
Control is one of my favorite adventure games of the last decade or so, a mind-bending trip through an ever-changing building where you get to use telekinesis to battle some pretty freaky enemies. It was a graphically-demanding game when it was released in 2019, but a lot can change in less than six years: Control: Ultimate Edition is now available on the iPhone and iPad for a mere $5, following its announcement last October. It’s a universal purchase, which means if you buy it it’ll work on the iPad, iPhone and Mac as well.
Developer Remedy promises that it’s the full Control experience, with the DLC episodes included. Remedy rebuilt the UI and controls to make it work on touchscreen devices; the company says that it has tweaked aiming and the various puzzles to make them work better for the iPad and iPhone. But naturally, the game also works with controllers. If you’re serious about having the best experience with the game, finding a way to play with physical controls is probably a good idea.
The game will run on iPhones with at least an A17 Pro chip. That includes the iPhone 15 Pro and Pro Max, as well all of the iPhone 16 and iPhone 17 series. Plenty of iPad models can run the game, as well — any iPad with an M-series chip or the A17 Pro will work. That means the current basic iPad, with its A16 processor, is left out of the fun. But any iPad Air or Pro from the last four years or so should be good to go.
I tried a test version of Control when I reviewed the new iPad Air recently and, unsurprisingly, the tablet’s M4 chip was more than powerful enough to make for a smooth experience. My main gripe is that when sprinting, you have to hold down the L3 button the entire time you’re running rather than just click it once, which is how it works on other platforms. Otherwise it looks and plays smoothly, though I can’t vouch for how it’ll perform on hardware older than the M4 from 2024.
Control marks the latest “AAA” title to hit the iPad and iPhone. Apple has aggressively courted developers for its platforms in recent years, and while most games don’t hit the Mac or iOS when they launch, more and more are showing up eventually. There are multiple recent Resident Evil titles for the iPad, and other games like Death Stranding and Assassin’s Creed Mirage have been ported recently as well. There are others on the Mac as well, including demanding titles like Cyberpunk 2077 and Lies of P. Apple’s platforms aren’t going to be an avid gamer’s first stop still, but having high-profile games to supplement the many indie titles available helps round out the options for Apple users.
This article originally appeared on Engadget at https://www.engadget.com/gaming/control-ultimate-edition-is-out-for-the-iphone-and-ipad-150532940.html?src=rss
Control is one of my favorite adventure games of the last decade or so, a mind-bending trip through an ever-changing building where you get to use telekinesis to battle some pretty freaky enemies. It was a graphically-demanding game when it was released in 2019, but a lot can change in less than six years: Control: Ultimate Edition is now available on the iPhone and iPad for a mere $5, following its announcement last October. It’s a universal purchase, which means if you buy it it’ll work on the iPad, iPhone and Mac as well.
Developer Remedy promises that it’s the full Control experience, with the DLC episodes included. Remedy rebuilt the UI and controls to make it work on touchscreen devices; the company says that it has tweaked aiming and the various puzzles to make them work better for the iPad and iPhone. But naturally, the game also works with controllers. If you’re serious about having the best experience with the game, finding a way to play with physical controls is probably a good idea.
The game will run on iPhones with at least an A17 Pro chip. That includes the iPhone 15 Pro and Pro Max, as well all of the iPhone 16 and iPhone 17 series. Plenty of iPad models can run the game, as well — any iPad with an M-series chip or the A17 Pro will work. That means the current basic iPad, with its A16 processor, is left out of the fun. But any iPad Air or Pro from the last four years or so should be good to go.
I tried a test version of Control when I reviewed the new iPad Air recently and, unsurprisingly, the tablet’s M4 chip was more than powerful enough to make for a smooth experience. My main gripe is that when sprinting, you have to hold down the L3 button the entire time you’re running rather than just click it once, which is how it works on other platforms. Otherwise it looks and plays smoothly, though I can’t vouch for how it’ll perform on hardware older than the M4 from 2024.
Control marks the latest “AAA” title to hit the iPad and iPhone. Apple has aggressively courted developers for its platforms in recent years, and while most games don’t hit the Mac or iOS when they launch, more and more are showing up eventually. There are multiple recent Resident Evil titles for the iPad, and other games like Death Stranding and Assassin’s Creed Mirage have been ported recently as well. There are others on the Mac as well, including demanding titles like Cyberpunk 2077 and Lies of P. Apple’s platforms aren’t going to be an avid gamer’s first stop still, but having high-profile games to supplement the many indie titles available helps round out the options for Apple users.
This article originally appeared on Engadget at https://www.engadget.com/gaming/control-ultimate-edition-is-out-for-the-iphone-and-ipad-150532940.html?src=rss
Control is one of my favorite adventure games of the last decade or so, a mind-bending trip through an ever-changing building where you get to use telekinesis to battle some pretty freaky enemies. It was a graphically-demanding game when it was released in 2019, but a lot can change in less than six years: Control: Ultimate Edition is now available on the iPhone and iPad for a mere $5, following its announcement last October. It’s a universal purchase, which means if you buy it it’ll work on the iPad, iPhone and Mac as well.
Developer Remedy promises that it’s the full Control experience, with the DLC episodes included. Remedy rebuilt the UI and controls to make it work on touchscreen devices; the company says that it has tweaked aiming and the various puzzles to make them work better for the iPad and iPhone. But naturally, the game also works with controllers. If you’re serious about having the best experience with the game, finding a way to play with physical controls is probably a good idea.
The game will run on iPhones with at least an A17 Pro chip. That includes the iPhone 15 Pro and Pro Max, as well all of the iPhone 16 and iPhone 17 series. Plenty of iPad models can run the game, as well — any iPad with an M-series chip or the A17 Pro will work. That means the current basic iPad, with its A16 processor, is left out of the fun. But any iPad Air or Pro from the last four years or so should be good to go.
I tried a test version of Control when I reviewed the new iPad Air recently and, unsurprisingly, the tablet’s M4 chip was more than powerful enough to make for a smooth experience. My main gripe is that when sprinting, you have to hold down the L3 button the entire time you’re running rather than just click it once, which is how it works on other platforms. Otherwise it looks and plays smoothly, though I can’t vouch for how it’ll perform on hardware older than the M4 from 2024.
Control marks the latest “AAA” title to hit the iPad and iPhone. Apple has aggressively courted developers for its platforms in recent years, and while most games don’t hit the Mac or iOS when they launch, more and more are showing up eventually. There are multiple recent Resident Evil titles for the iPad, and other games like Death Stranding and Assassin’s Creed Mirage have been ported recently as well. There are others on the Mac as well, including demanding titles like Cyberpunk 2077 and Lies of P. Apple’s platforms aren’t going to be an avid gamer’s first stop still, but having high-profile games to supplement the many indie titles available helps round out the options for Apple users.
This article originally appeared on Engadget at https://www.engadget.com/gaming/control-ultimate-edition-is-out-for-the-iphone-and-ipad-150532940.html?src=rss
Tim Cook’s tenure as Apple CEO ends September 1 when he takes the role of executive chair. He will be replaced by John Ternus, a 25-year Apple veteran and head of its hardware engineering division. I get the sense Cook’s professional obituaries will focus on his steady hand, execution success and lack of intra-company drama. All of those are virtues but I suspect the media, ever in love with a narrative of its own concoction, will use them as cudgels. Consider this an attempt to balance the record ahead of Cook’s damning with the faintest of praise.
Cook is quiet and private, making it easy to paint him as a bland managerialist who coasted on the success of the iPhone. In Ternus, Apple once again has a “product guy” at its helm, a term loaded with enough subtext to sink a battleship. You can feel the implication that it’s only “product guys” who have the vision, taste and knowledge to innovate. By extension, Cook was never "a real nerd," but an empty finance guy that never understood what makes Apple tick.
If there’s one thing Silicon Valley loves more than money, it’s a mercurial genius upon whom they can rest their dreams. Figures with a capital-V vision who invent new product categories with a flick of a wrist, captains of industry who inspire awe and devotion. And making enough money that even a Rockefeller would start thinking "gosh, that’s a bit much."
The Jobsian myth-making obscures his talents and minimizes the number of misses he had along the way. Jobs’ first tenure at Apple ended in failure and NeXT, for all its innovation, didn’t survive as a standalone hardware maker. Many of his ideas were too big and ambitious to succeed and his refusal to compromise made them sink. His time in the wilderness made him a better manager, and a far better storyteller. But to suggest Jobs was gifted with Midas’ touch is wrong, since for all his vision and taste, he needed strong execution.
Kimberly White via Getty Images
It doesn’t help that Jobs is the ur-example of Silicon Valley’s tech genius founder which means so many there have never stopped looking for his successor. The title of “the next Steve Jobs” has been diluted to the point of meaninglessness at this point given the list of nominees. Those include Elizabeth Holmes, Elon Musk, Adam Neumann, Trevor Milton, Sam Altman and Travis Kalanick. Given that sort of company, I’m sure Cook is delighted when people say he’s no Steve Jobs.
I suspect, in part, Cook was seen as a mere employee (derogatory) rather than a startup founder who built something himself. That obscures his success, first at IBM and Intelligent Electronics where he took up a COO role at 34. Even in an industry that treasures youth, I doubt these companies would elevate someone as young as Cook unless he was damn good. And when he got to Apple in 1998, his role was to make the wheels of the company turn. We may laud Jobs and Ive for dreaming up the products but, to quote Jobs himself, “real artists ship.” By that metric, Cook was the real artist.
When Cook took over as Apple CEO, it was just weeks before Jobs passed away, in what must have been a very hard time. Holding the company together after such a shock while grieving for your own loss must have been an enormous challenge. And while Cook had Jobs’ army of lieutenants around him, it was upon Cook to actually lead that team. That he then took Apple to the outrageous success it is today is proof of his ability to actually make things happen. Think about how it was Cook that used Apple’s initial success to make good deals with manufacturers that wound up boxing out so many of its rivals.
I’m sure Cook lacks the taste and vision of a Jobs or an Ive, and instead relies upon the skill of his team. I’m not sure why that would be painted as a bad thing given the roster of people Apple pays to have such taste. If Cook is lacking in taste, he’s not lacking in humility, and clearly knows well enough to not meddle in things. Friends, that’s not the sign of a bad leader, it’s the sign of a good one, who makes his team feel trusted, respected, and listened to. Think about how rapidly Cook democratized the Apple keynotes, making stars of many of its senior executives, rather than trying to put on a Steve Jobs tribute act.
His tenure as CEO wasn’t flawless: Hiring John Browett to replace Ron Johnson at Retail was an early error — but one that Cook was smart enough to correct just six months later. The power struggles with Scott Forstall could be a miss given Ive’s instincts around user interface design. On the product front, we had the embarrassment of AirPower, the stop-start work on the Mac Pro and the muted rollout of the Vision Pro. The lack of proactive management of the App Store and the opacity of its workings counts as a big strike, too. I’m sure we’ll get some chatter about the Apple Car project from people who thought that was ever a good idea.
As for the Trump Stuff(™), I have some sympathy for Cook, who probably didn’t expect to play diplomat when he took the job. His ties to the current administration have tainted his reputation, even if his engagement seems finely calibrated. As CEO of Apple, he’s responsible for around 170,000 people and has legal obligations as the head of a public company. As much as he may wish to flick the bird at the Commander in Chief, he has to tread a fine line. And it will be for him to wrestle with his own conscience to decide if he did the right thing down the line.
One of the pitfalls of a sustained period of success is that people lose sight of how things were in the bad old days. You can anticipate the editorials saying Cook “failed” on AI because he wisely avoided not launching head-first into a boondoggle. “Failed” on launching a new product category in the post-Jobs world, even though the Apple Watch and AirPods are, on their own, a bigger business than some major corporations. “Failed” by building a subscription and services business despite every single hardware company in the world doing the same thing.
I'd say Cook's judgment was far better than anyone has given him credit for, and he's made plenty of earth-shattering changes of his own. Think about Apple Silicon and how it has upended the order of things in the chip world, almost inadvertently taking a wrecking ball to Intel's dominance. A technology transition that was so seamless, so undramatic, and yet with so many dividends, that the idea of Apple using other people's chips in its hardware feels like ancient history.
To all of those people, I’d say look — look! — with your own stupid eyes at the MacBook Neo. Look at a company that found a way to produce hardware like that, with performance like that, for that sort of price! The MacBook Neo is so good and so cheap that it’s made the rest of the consumer electronics industry look like incompetents. It may not be a shiny new gadget you can show off to the envy of your early adopter friends, but it’s going to make a meaningful difference for countless people.
We can all agree that no kid is going to hang a poster of Tim Cook on their bedroom wall in the same way they might with Jobs, or even Musk. I don’t think that’s a bad thing, because Cook’s legacy isn’t in headlines or fawning biopics, it’s in a legacy of actually getting things done.
This article originally appeared on Engadget at https://www.engadget.com/big-tech/heres-to-the-stable-ones-in-praise-of-tim-cook-144850435.html?src=rss
Tim Cook’s tenure as Apple CEO ends September 1 when he takes the role of executive chair. He will be replaced by John Ternus, a 25-year Apple veteran and head of its hardware engineering division. I get the sense Cook’s professional obituaries will focus on his steady hand, execution success and lack of intra-company drama. All of those are virtues but I suspect the media, ever in love with a narrative of its own concoction, will use them as cudgels. Consider this an attempt to balance the record ahead of Cook’s damning with the faintest of praise.
Cook is quiet and private, making it easy to paint him as a bland managerialist who coasted on the success of the iPhone. In Ternus, Apple once again has a “product guy” at its helm, a term loaded with enough subtext to sink a battleship. You can feel the implication that it’s only “product guys” who have the vision, taste and knowledge to innovate. By extension, Cook was never "a real nerd," but an empty finance guy that never understood what makes Apple tick.
If there’s one thing Silicon Valley loves more than money, it’s a mercurial genius upon whom they can rest their dreams. Figures with a capital-V vision who invent new product categories with a flick of a wrist, captains of industry who inspire awe and devotion. And making enough money that even a Rockefeller would start thinking "gosh, that’s a bit much."
The Jobsian myth-making obscures his talents and minimizes the number of misses he had along the way. Jobs’ first tenure at Apple ended in failure and NeXT, for all its innovation, didn’t survive as a standalone hardware maker. Many of his ideas were too big and ambitious to succeed and his refusal to compromise made them sink. His time in the wilderness made him a better manager, and a far better storyteller. But to suggest Jobs was gifted with Midas’ touch is wrong, since for all his vision and taste, he needed strong execution.
Kimberly White via Getty Images
It doesn’t help that Jobs is the ur-example of Silicon Valley’s tech genius founder which means so many there have never stopped looking for his successor. The title of “the next Steve Jobs” has been diluted to the point of meaninglessness at this point given the list of nominees. Those include Elizabeth Holmes, Elon Musk, Adam Neumann, Trevor Milton, Sam Altman and Travis Kalanick. Given that sort of company, I’m sure Cook is delighted when people say he’s no Steve Jobs.
I suspect, in part, Cook was seen as a mere employee (derogatory) rather than a startup founder who built something himself. That obscures his success, first at IBM and Intelligent Electronics where he took up a COO role at 34. Even in an industry that treasures youth, I doubt these companies would elevate someone as young as Cook unless he was damn good. And when he got to Apple in 1998, his role was to make the wheels of the company turn. We may laud Jobs and Ive for dreaming up the products but, to quote Jobs himself, “real artists ship.” By that metric, Cook was the real artist.
When Cook took over as Apple CEO, it was just weeks before Jobs passed away, in what must have been a very hard time. Holding the company together after such a shock while grieving for your own loss must have been an enormous challenge. And while Cook had Jobs’ army of lieutenants around him, it was upon Cook to actually lead that team. That he then took Apple to the outrageous success it is today is proof of his ability to actually make things happen. Think about how it was Cook that used Apple’s initial success to make good deals with manufacturers that wound up boxing out so many of its rivals.
I’m sure Cook lacks the taste and vision of a Jobs or an Ive, and instead relies upon the skill of his team. I’m not sure why that would be painted as a bad thing given the roster of people Apple pays to have such taste. If Cook is lacking in taste, he’s not lacking in humility, and clearly knows well enough to not meddle in things. Friends, that’s not the sign of a bad leader, it’s the sign of a good one, who makes his team feel trusted, respected, and listened to. Think about how rapidly Cook democratized the Apple keynotes, making stars of many of its senior executives, rather than trying to put on a Steve Jobs tribute act.
His tenure as CEO wasn’t flawless: Hiring John Browett to replace Ron Johnson at Retail was an early error — but one that Cook was smart enough to correct just six months later. The power struggles with Scott Forstall could be a miss given Ive’s instincts around user interface design. On the product front, we had the embarrassment of AirPower, the stop-start work on the Mac Pro and the muted rollout of the Vision Pro. The lack of proactive management of the App Store and the opacity of its workings counts as a big strike, too. I’m sure we’ll get some chatter about the Apple Car project from people who thought that was ever a good idea.
As for the Trump Stuff(™), I have some sympathy for Cook, who probably didn’t expect to play diplomat when he took the job. His ties to the current administration have tainted his reputation, even if his engagement seems finely calibrated. As CEO of Apple, he’s responsible for around 170,000 people and has legal obligations as the head of a public company. As much as he may wish to flick the bird at the Commander in Chief, he has to tread a fine line. And it will be for him to wrestle with his own conscience to decide if he did the right thing down the line.
One of the pitfalls of a sustained period of success is that people lose sight of how things were in the bad old days. You can anticipate the editorials saying Cook “failed” on AI because he wisely avoided not launching head-first into a boondoggle. “Failed” on launching a new product category in the post-Jobs world, even though the Apple Watch and AirPods are, on their own, a bigger business than some major corporations. “Failed” by building a subscription and services business despite every single hardware company in the world doing the same thing.
I'd say Cook's judgment was far better than anyone has given him credit for, and he's made plenty of earth-shattering changes of his own. Think about Apple Silicon and how it has upended the order of things in the chip world, almost inadvertently taking a wrecking ball to Intel's dominance. A technology transition that was so seamless, so undramatic, and yet with so many dividends, that the idea of Apple using other people's chips in its hardware feels like ancient history.
To all of those people, I’d say look — look! — with your own stupid eyes at the MacBook Neo. Look at a company that found a way to produce hardware like that, with performance like that, for that sort of price! The MacBook Neo is so good and so cheap that it’s made the rest of the consumer electronics industry look like incompetents. It may not be a shiny new gadget you can show off to the envy of your early adopter friends, but it’s going to make a meaningful difference for countless people.
We can all agree that no kid is going to hang a poster of Tim Cook on their bedroom wall in the same way they might with Jobs, or even Musk. I don’t think that’s a bad thing, because Cook’s legacy isn’t in headlines or fawning biopics, it’s in a legacy of actually getting things done.
This article originally appeared on Engadget at https://www.engadget.com/big-tech/heres-to-the-stable-ones-in-praise-of-tim-cook-144850435.html?src=rss
Tim Cook’s tenure as Apple CEO ends September 1 when he takes the role of executive chair. He will be replaced by John Ternus, a 25-year Apple veteran and head of its hardware engineering division. I get the sense Cook’s professional obituaries will focus on his steady hand, execution success and lack of intra-company drama. All of those are virtues but I suspect the media, ever in love with a narrative of its own concoction, will use them as cudgels. Consider this an attempt to balance the record ahead of Cook’s damning with the faintest of praise.
Cook is quiet and private, making it easy to paint him as a bland managerialist who coasted on the success of the iPhone. In Ternus, Apple once again has a “product guy” at its helm, a term loaded with enough subtext to sink a battleship. You can feel the implication that it’s only “product guys” who have the vision, taste and knowledge to innovate. By extension, Cook was never "a real nerd," but an empty finance guy that never understood what makes Apple tick.
If there’s one thing Silicon Valley loves more than money, it’s a mercurial genius upon whom they can rest their dreams. Figures with a capital-V vision who invent new product categories with a flick of a wrist, captains of industry who inspire awe and devotion. And making enough money that even a Rockefeller would start thinking "gosh, that’s a bit much."
The Jobsian myth-making obscures his talents and minimizes the number of misses he had along the way. Jobs’ first tenure at Apple ended in failure and NeXT, for all its innovation, didn’t survive as a standalone hardware maker. Many of his ideas were too big and ambitious to succeed and his refusal to compromise made them sink. His time in the wilderness made him a better manager, and a far better storyteller. But to suggest Jobs was gifted with Midas’ touch is wrong, since for all his vision and taste, he needed strong execution.
Kimberly White via Getty Images
It doesn’t help that Jobs is the ur-example of Silicon Valley’s tech genius founder which means so many there have never stopped looking for his successor. The title of “the next Steve Jobs” has been diluted to the point of meaninglessness at this point given the list of nominees. Those include Elizabeth Holmes, Elon Musk, Adam Neumann, Trevor Milton, Sam Altman and Travis Kalanick. Given that sort of company, I’m sure Cook is delighted when people say he’s no Steve Jobs.
I suspect, in part, Cook was seen as a mere employee (derogatory) rather than a startup founder who built something himself. That obscures his success, first at IBM and Intelligent Electronics where he took up a COO role at 34. Even in an industry that treasures youth, I doubt these companies would elevate someone as young as Cook unless he was damn good. And when he got to Apple in 1998, his role was to make the wheels of the company turn. We may laud Jobs and Ive for dreaming up the products but, to quote Jobs himself, “real artists ship.” By that metric, Cook was the real artist.
When Cook took over as Apple CEO, it was just weeks before Jobs passed away, in what must have been a very hard time. Holding the company together after such a shock while grieving for your own loss must have been an enormous challenge. And while Cook had Jobs’ army of lieutenants around him, it was upon Cook to actually lead that team. That he then took Apple to the outrageous success it is today is proof of his ability to actually make things happen. Think about how it was Cook that used Apple’s initial success to make good deals with manufacturers that wound up boxing out so many of its rivals.
I’m sure Cook lacks the taste and vision of a Jobs or an Ive, and instead relies upon the skill of his team. I’m not sure why that would be painted as a bad thing given the roster of people Apple pays to have such taste. If Cook is lacking in taste, he’s not lacking in humility, and clearly knows well enough to not meddle in things. Friends, that’s not the sign of a bad leader, it’s the sign of a good one, who makes his team feel trusted, respected, and listened to. Think about how rapidly Cook democratized the Apple keynotes, making stars of many of its senior executives, rather than trying to put on a Steve Jobs tribute act.
His tenure as CEO wasn’t flawless: Hiring John Browett to replace Ron Johnson at Retail was an early error — but one that Cook was smart enough to correct just six months later. The power struggles with Scott Forstall could be a miss given Ive’s instincts around user interface design. On the product front, we had the embarrassment of AirPower, the stop-start work on the Mac Pro and the muted rollout of the Vision Pro. The lack of proactive management of the App Store and the opacity of its workings counts as a big strike, too. I’m sure we’ll get some chatter about the Apple Car project from people who thought that was ever a good idea.
As for the Trump Stuff(™), I have some sympathy for Cook, who probably didn’t expect to play diplomat when he took the job. His ties to the current administration have tainted his reputation, even if his engagement seems finely calibrated. As CEO of Apple, he’s responsible for around 170,000 people and has legal obligations as the head of a public company. As much as he may wish to flick the bird at the Commander in Chief, he has to tread a fine line. And it will be for him to wrestle with his own conscience to decide if he did the right thing down the line.
One of the pitfalls of a sustained period of success is that people lose sight of how things were in the bad old days. You can anticipate the editorials saying Cook “failed” on AI because he wisely avoided not launching head-first into a boondoggle. “Failed” on launching a new product category in the post-Jobs world, even though the Apple Watch and AirPods are, on their own, a bigger business than some major corporations. “Failed” by building a subscription and services business despite every single hardware company in the world doing the same thing.
I'd say Cook's judgment was far better than anyone has given him credit for, and he's made plenty of earth-shattering changes of his own. Think about Apple Silicon and how it has upended the order of things in the chip world, almost inadvertently taking a wrecking ball to Intel's dominance. A technology transition that was so seamless, so undramatic, and yet with so many dividends, that the idea of Apple using other people's chips in its hardware feels like ancient history.
To all of those people, I’d say look — look! — with your own stupid eyes at the MacBook Neo. Look at a company that found a way to produce hardware like that, with performance like that, for that sort of price! The MacBook Neo is so good and so cheap that it’s made the rest of the consumer electronics industry look like incompetents. It may not be a shiny new gadget you can show off to the envy of your early adopter friends, but it’s going to make a meaningful difference for countless people.
We can all agree that no kid is going to hang a poster of Tim Cook on their bedroom wall in the same way they might with Jobs, or even Musk. I don’t think that’s a bad thing, because Cook’s legacy isn’t in headlines or fawning biopics, it’s in a legacy of actually getting things done.
This article originally appeared on Engadget at https://www.engadget.com/big-tech/heres-to-the-stable-ones-in-praise-of-tim-cook-144850435.html?src=rss