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10 (More) Best Designs From 2025 That Prove We Want The Future To Look A Lot Like The Past

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If Part 1 of this list proved that nostalgia is having a moment, Part 2 is here to show you that 2025 wasn’t only about looking backward. Sure, we are obsessed with what came before, but the best designs this year didn’t just resurrect the past, they remixed it with enough modern intelligence to feel genuinely new. This is where things get interesting: when designers stop treating retro as a costume and start using it as raw material. The result is products that feel familiar enough to trust but fresh enough to justify their existence in a world already drowning in stuff.

So here are the next 10 designs that made 2025 unforgettable. Some lean hard into nostalgia. Others push so far forward they feel like prototypes from 2030. A few manage to do both at once, which might be the most 2025 thing possible. Whether you spent this year glued to design blogs or just trying to keep your head above water, these picks represent the moments when form, function, and cultural timing aligned perfectly. Let’s dig into the second half of what made this year worth paying attention to.

1. Poke-Nade Monster Ball by Takara Tomy & The Pokémon Company

Nostalgia is a fickle mistress! She shows up when you least expect her, whispers about the good old days, and convinces you to spend money on things that have no business existing in 2025. Case in point: Pokemon just dropped the Poke-Nade Monster Ball, which is essentially a Tamagotchi disguised as a Pokéball, and millennials are losing their collective minds over it. This is not groundbreaking technology. This is not solving any real problems. This is pure, weaponized nostalgia, and it is working exactly as intended.

The device takes everything we loved about late-90s virtual pets and wraps it in Pokemon branding so potent you can practically hear the theme song playing. A color LCD screen sits inside a touch-sensitive shell shaped like an actual Pokéball, letting you stroke, tap, and physically interact with your digital companion. Pet it gently and it reacts with happiness. Tap persistently and it falls asleep. The gestures unlock deeper animations as your friendship level grows, which is a clever evolution of the old Tamagotchi button-mashing routine. But let’s be honest, the innovation here is minimal. What they are really selling is the emotional real estate Pokemon and Tamagotchi occupied in our childhoods, repackaged with a slightly better screen and some capacitive touch sensors. And you know what? That is enough. Because nostalgia does not need to innovate. It just needs to remind you of a time when feeding a pixelated creature between math classes felt like the most important responsibility in your life. Pokemon knows this. They counted on it. And judging by how fast these things are selling out, they were absolutely right.

2. Wi-Fi HaLow (with 9.9 mile connectivity) by Morse Micro

And to counteract that, here’s some serious tech innovation from the beginning of the year that grabbed eyeballs. While most brands relied hard on nostalgia, Morse Micro decided to solve a problem that has plagued connectivity since WiFi was invented: range. The Wi-Fi HaLow system delivers connectivity across a 9.9-mile radius using sub-GHz radio waves, which means it can punch through walls, penetrate obstacles, and maintain signal strength over distances that would make standard Wi-Fi routers give up and go home. Traditional Wi-Fi operates on crowded high-frequency bands that struggle beyond a few dozen meters and get blocked by anything denser than drywall. HaLow operates at lower frequencies with significantly better propagation characteristics, turning your home network into something closer to a neighborhood utility than a room-specific convenience.

The implications go way beyond streaming Netflix from your driveway. You could theoretically connect to your home network from the grocery store, maintain smart home control from miles away, or create IoT networks that span entire campuses without repeaters or mesh nodes cluttering every hallway. Industrial applications become viable where they were previously impossible, rural connectivity suddenly looks feasible without expensive cellular infrastructure, and the whole concept of what a local network means gets redefined. This is not retro. This is not nostalgic. This is pure forward momentum, the kind of innovation that makes you wonder why we spent decades optimizing the wrong frequencies when the solution was sitting in a less congested part of the spectrum the whole time. If 2025 taught us anything, it is that sometimes the best way forward has nothing to do with where we have been.

3. Nintendo Wii U Revival by Brenden Sullivan

The Wii U was Nintendo’s most spectacular failure in recent memory, a console so confusing in its messaging and underwhelming in its execution that even hardcore fans pretend it never happened. Yet here comes a concept that asks: what if we took the one genuinely clever idea from the Wii U, the gamepad with the built-in screen, and rebuilt it for the Switch 2 era? This Wii U revival concept imagines a companion device that pairs with Nintendo’s next console, offering dual-screen gameplay, touch controls, and the asymmetric multiplayer experiences that made the Wii U interesting for about five minutes before everyone forgot it existed. It is nostalgia for hardware that barely had time to build nostalgia in the first place, which makes it either brilliantly contrarian or deeply misguided depending on how charitable you are feeling.

What makes this concept work as a 2025 artifact is that it refuses to let a good idea die just because the original execution flopped. The Wii U’s tablet controller was ahead of its time in some ways and catastrophically behind in others, but the core premise, that asymmetric information and split-screen interactions could create new gameplay dynamics, never got a fair shot. This concept takes that kernel and strips away everything that made the original clunky: the limited range, the single-controller restriction, the confusion about whether it was a handheld or a console accessory. By positioning it as an optional sidekick to the Switch 2 rather than the main event, it fixes the branding disaster while keeping the innovation. It is nostalgia weaponized correctly, not as pure recreation but as salvage operation, pulling the worthwhile parts from the wreckage and giving them a second chance in a context that might actually appreciate them.

4. No.1/1000 Titanium Fractal Vise by Titaner

Most tools are designed to disappear into workshops, utilitarian objects that do their job without demanding attention. Titaner’s titanium fractal vise does the opposite. It announces itself as both precision instrument and sculptural object, with a body machined from solid titanium and a fractal pattern that serves actual structural purposes rather than just looking cool. The geometry distributes clamping force efficiently while reducing material weight, which means the mathematical beauty is not decorative, it is load-bearing. Limited to a small production run, each vise is CNC-machined to tolerances that make it as much a collector’s item as a working tool, the kind of thing that sits on a workbench and makes visitors ask questions before they realize it actually functions.

What makes this a 2025 design rather than just expensive engineering porn is the way it represents a larger shift in how we think about tools and objects. We are moving past the idea that functional items need to be aesthetically neutral, that beauty and utility occupy separate categories. This vise proves you can have museum-grade craftsmanship in something designed to grip metal and take abuse. It is the intersection of maker culture, precision manufacturing, and the growing appreciation for objects that justify their cost through both performance and presence. There is no nostalgia here, no retro callback, just an argument that everyday tools can be extraordinary if we stop accepting mediocrity as the baseline. It is innovation in the form of asking why more things are not built this well, and then actually building one to prove the point.

5. WP200 Pro Modular Smartphone by OUKITEL

Modular smartphones have been promised, prototyped, and abandoned so many times that most people stopped believing they would ever work. Then the rugged WP200 Pro from OUKITEL shows up with a detachable display that does not just disconnect, it transforms into entirely different devices. The screen pulls away from the phone body and can be reconfigured as either a smartwatch strapped to your wrist or an earbud clipped to your ear. The phone itself continues functioning with a secondary display underneath, so you are not sacrificing core functionality when you repurpose the main screen. It is the kind of absurdly ambitious design that sounds like vaporware until you see the mechanical hinges and magnetic connections that make it plausible.

This is innovation trying to solve a problem nobody asked for but might actually appreciate once it exists: the fact that we carry multiple screens doing similar jobs when one good screen could rotate between contexts. Why own a phone, smartwatch, and wireless earbuds when one modular system could cover all three? The rugged construction suggests this is built for field work, outdoor use, or situations where carrying multiple fragile devices makes no sense. It is the opposite of nostalgia, there is no retro aesthetic here, no callback to simpler times, just aggressive forward-thinking that asks whether our current device ecosystem is as optimized as we assume. Whether it ever ships is anyone’s guess, but as a statement of intent, it proves that some designers are still more interested in what comes next than what came before.

6. Kangourou Tiny Home by Quadrapol

Tiny homes have been sold as this romantic solution to housing affordability and minimalist living, but they come with one universal design flaw that nobody wants to admit: climbing a ladder to your bed every night gets old fast. Especially if you have kids, aging parents, mobility issues, or just a baseline desire to not break your neck at 3am during a bathroom trip. This family-friendly tiny home named Kangourou redesigns the entire layout to put every sleeping space on the ground floor, which sounds simple until you realize how much spatial gymnastics that requires in a structure measuring under 400 square feet. The designers pulled it off using sliding partitions, convertible furniture, and clever vertical storage that keeps the ceiling height usable without forcing anyone to sleep in what amounts to an attic crawlspace.

What makes this relevant to 2025 is that it represents tiny home design finally maturing past the Instagram aesthetic phase. For years, tiny homes prioritized looking good in photos over actually functioning as long-term residences, which is why so many ended up as glorified vacation rentals rather than permanent housing solutions. This design prioritizes livability, accessibility, and the reality that families need private sleeping spaces that do not require ladder proficiency. It is not flashy. It is not trying to reinvent architecture. It is just solving a known problem with enough intelligence that it stops being a problem, which might be the most underrated form of innovation. If the tiny home movement wants to be taken seriously as housing rather than lifestyle content, this is the direction it needs to go: less emphasis on clever lofts, more focus on whether you would actually want to live there past the honeymoon phase.

7. Pexar Starlight 15.6″ Picture Frame by Lexar

Wizarding photographs in Harry Potter had one feature that always felt unfair: they moved, waved back, captured the full motion of a moment instead of freezing it into stillness. Muggles have been trying to close that gap ever since, and digital picture frames are basically our best attempt at making photos feel alive without actual magic. The Pexar Starlight takes that idea and adds ambient backlighting, turning a 15.6-inch display into something that sits between traditional frame and mood lighting. Photos cycle through with adjustable brightness that shifts based on time of day, so your memories glow softly in the evening and stay crisp during daylight hours. It is designed to blend into home decor rather than scream “tech gadget,” which is harder than it sounds when you are essentially mounting a screen on the wall.

What separates this from the dozens of other digital frames cluttering the market is the execution of details most brands ignore. The matte finish reduces glare without killing color vibrancy. The frame itself comes in multiple finishes so it does not look like every other black-bezeled rectangle. Setup happens through a companion app that actually works instead of requiring a computer science degree to navigate, and photo uploads can be automated from cloud storage so you are not manually curating every week. The backlight feature is the real differentiator, creating depth and warmth that makes photos feel more like displayed art than screensaver content. It is not trying to replace your phone’s photo library. It is trying to give your best shots the kind of presence they deserve, somewhere between nostalgia object and functional decor, which is exactly where digital frames should have been aiming all along.

8. CAMIO Wearable by BQEYZ

Meta’s smart glasses cost several hundred dollars and lock you into their ecosystem, their frames, their design language, and their gradual feature rollout that always feels like paying for a beta test. Meet CAMIO, a $79 snap-on module from an upstart competitor that takes a different approach: it clips onto any pair of glasses you already own and turns them into recording devices with a tiny camera, built-in storage, and wireless connectivity. You keep your prescription lenses, your favorite frame style, your existing investment in eyewear. The module just adds the capture functionality without forcing you to replace everything. It records video, snaps photos, and syncs to your phone over Bluetooth, handling the basics without trying to be a full augmented reality platform or AI assistant.

The genius here is recognizing that most people do not want to replace their glasses, they just want their glasses to do more. Meta’s approach requires buying into their hardware completely, which is a tough sell when you have frames you like or prescriptions that need specific lenses. This module treats smart features as an add-on rather than a replacement, which dramatically lowers the barrier to entry both financially and practically. It is not going to match Meta’s polish or integration depth, but it does not need to. It just needs to capture moments hands-free and stay out of the way when you are not using it. For seventy-nine dollars, that is a value proposition that makes sense in a way premium smart glasses still struggle to justify. Sometimes the best innovation is not building something entirely new, it is building something that works with what people already have.

9. Small House On A Corner Lot by KOMINORU Design

Tokyo real estate operates on a completely different logic than most cities. Space is so expensive and scarce that architects have spent decades perfecting the art of making tiny footprints feel livable, even generous. This Japanese tiny home takes those spatial compression techniques and pushes them further, creating a dwelling that maximizes every cubic inch without feeling claustrophobic or compromised. The design uses vertical layering, multifunctional furniture, and strategic transparency to make a structure barely wider than a parking space feel like a complete home rather than an elaborate closet with plumbing.

What sets this apart from typical tiny home design is the cultural context. Japanese architecture has been optimizing small spaces for centuries, long before minimalism became a lifestyle trend or tiny homes became YouTube content. This design pulls from that tradition: sliding shoji-inspired partitions that reconfigure rooms on demand, sunken floors that create separation without walls, storage integrated into every surface so nothing feels like dead space. Natural light floods in through carefully positioned windows that also provide ventilation and visual connection to the exterior. The result is a home that feels intentional rather than constrained, where every design choice serves multiple purposes and nothing exists just for show. It is a masterclass in efficiency that does not sacrifice comfort, proving that small spaces stop being a limitation once you design specifically for them instead of trying to cram traditional layouts into compressed square footage. If urban density is the future, this is the blueprint for making it actually desirable.

10. Saros Z70 by Roborock

Robot vacuums have gotten really good at one thing: vacuuming. They map your floors, avoid obstacles, empty themselves, and generally handle the task they were designed for with increasing competence. But they have always had one glaring limitation: if there is a sock on the floor, a charging cable, a kid’s toy, anything that is not flat dirt or debris, the vacuum just routes around it or gets tangled and calls for help. The Roborock Saros Z70 fixes this with the most obvious solution nobody thought to mass-produce until now: it adds a robotic arm. A literal articulated arm that extends from the vacuum’s body, grabs objects off the floor, and moves them out of the way so it can continue cleaning underneath. Socks, shoes, small towels, cables, anything under a certain weight gets picked up and relocated to a designated drop zone.

This is innovation that feels overdue the moment you see it. We have had the mechanical capability to build grabber arms into consumer robots for years, but nobody committed to the engineering challenge until Roborock decided the robot vacuum category had gotten boring enough to need disruption. The arm uses vision recognition to identify objects, assess their weight and shape, and determine whether they are safe to grab, which prevents it from trying to lift furniture or drag your laptop across the room. It is not perfect, weight limits and object recognition will have edge cases, but it represents a fundamental expansion of what a cleaning robot can do. Instead of just reacting to obstacles, it actively manipulates its environment to complete its job. That is a step change in capability that makes every previous robot vacuum feel like it was solving only half the problem. If this actually ships at a reasonable price point and the arm proves reliable, it will instantly make the entire existing market feel outdated, which is exactly what genuine innovation is supposed to do.

The post 10 (More) Best Designs From 2025 That Prove We Want The Future To Look A Lot Like The Past first appeared on Yanko Design.

10 Best Editor-Picked Designs From 2025 Show How Nostalgia Beat Every Tech Trend

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I read somewhere that Nostalgia sells harder than Innovation and it really made me do a double-take. Does it make sense? Well, not really, considering how fast things are progressing on the robotics and AI front – but here’s where I’d like to believe that statement rings true. Take a look at culture – old music is in again, Taylor’s new album is an homage to the old. Thomas Bangalter of Daft Punk made his first stage appearance in nearly a decade. What about movies, you ask? They’re shooting the next Shrek film, Robert Downy Jr. is back at Marvel, and heck, Shia LaBoeuf just announced his return to Transformers. Tech is playing the retro game very well too, whether it’s reissuing of old-style hardware, emulators, or even trends like transparency that remind us of the Nintendo GBA and the iMac G3. The grand point I’m making here, is that this last year has been an absolute pendulum, swinging between extremes, aesthetic styles, ideologies, and eras.

So we zeroed down to 20 designs (spread across two articles) that represent what 2025 gave us. These are the first half of our top picks from the year, gathering designs that we as editors loved, but also taking you, the reader into account. After all, we don’t write in a vacuum. We try to find designs and tech that genuinely impress or inspire you, and if you’ve been spending 2025 doing a bunch of other things (like surviving) apart from reading Yanko Design, here are 10 handpicked (yes, I picked them myself!) designs that encapsulate the BEST of 2025. Stay tuned for part 2!

1. Google Pixel Headphones by Sidhant Patnaik

Sometimes concept renders accomplish more than actual products ever could. Designer Sidhant Patnaik’s Google Pixel Headphones exist only as pixels and Photoshop layers, yet they have sparked more genuine excitement than most real hardware launches Google has executed in years. The design borrows visual cues from the Pixel phone lineup, clean geometric forms, two-tone color blocking, subtle branding, while integrating Gemini AI as a core feature rather than an afterthought. Imagined controls include gesture-based interactions, seamless Pixel ecosystem integration, and the kind of ambient intelligence that Google keeps promising but rarely delivers in satisfying ways. It looks credible enough that people keep asking where to buy it, which is both flattering to the designer and damning to Google’s actual product strategy.

Here’s the uncomfortable truth this concept exposes: Google has all the pieces to dominate the premium headphone market but refuses to assemble them. They own best-in-class voice recognition, industry-leading AI through Gemini, deep Android integration, and more audio patents than most people realize. Apple charges $550 for AirPods Max and can barely keep them in stock. Nothing launched Headphone (1) at $299 and sold out immediately despite being a first-generation product from a startup. Meanwhile Google sells Pixel Buds that nobody talks about and leaves the over-ear category completely vacant. The demand is screaming at them through every comment section under this concept. When a render generates this much enthusiasm, it stops being fantasy and starts being a market signal Google is choosing to ignore.

2. Concept Plumage by Jet Weng

One of the ‘best’ designs of 2025 is actually from nearly 13 years ago! Isn’t that insane?! But that’s how you define ‘ahead of its time’, I guess. Designed by Jet Weng, this absolutely genius keyboard design solves the modern-day smartphone’s BIGGEST problem – the fact that touchscreen keyboards still suck. Concept Plumage is a flip-case that integrates a full QWERTY keyboard into the back of your phone’s protective cover. When you need to type something longer than a text message, you flip the case around to reveal physical keys that give you actual tactile feedback. When you’re done, it folds back flush against the phone, adding virtually no bulk to your everyday carry. The whole system lives within the footprint of a standard phone case, which means you get BlackBerry-level typing precision without sacrificing the sleekness of modern smartphone design.

What makes this concept so painfully relevant in 2025 is that we are still dealing with the same frustrations Weng identified over a decade ago. Autocorrect still mangles sentences. Thumbs still obscure half the screen. Typing anything substantial on glass remains an exercise in patience and typo correction. The design world spent years convincing us that we would eventually master touchscreen typing, that our muscle memory would adapt, that software would get smarter. Instead, we just learned to accept mediocrity. Plumage refused that compromise, offering a solution that feels both retro and futuristic, like someone time-traveled from 2013 with the one idea we should have mass-produced immediately.

3. Public Library by Thilina Liyanage

Some libraries try to attract bookworms. This one commits to the metaphor so completely that walking inside feels like stepping between pages. Thilina Liyanage’s Public Library‘s exterior mimics an open book mid-read, with two curved structures meeting at a spine, their forms arching upward like paper caught in a breeze. Floor-to-ceiling glass panels stretch across both halves, flooding the interior with natural light that shifts throughout the day, casting reading nooks into soft afternoon glow or sharp morning clarity depending on where the sun sits.

Inside, the architect abandoned the grid entirely. Shelves curve with the walls, following the book-like contours instead of fighting them. Reading spaces cascade across multiple levels connected by flowing staircases that feel more like narrative transitions than functional infrastructure. The central atrium, positioned where the spine would be, rises through all floors and functions as both circulation hub and dramatic gathering space. Materials skew minimal and futuristic, lots of white surfaces, polished concrete, transparent railings, so nothing competes with the architecture’s bold gesture. It is the kind of space that makes you want to linger even if you didn’t come to read, which might be the highest compliment you can pay a library in 2025.

4. HubKey Gen2 by HubKey

The modern laptop gives you two USB-C ports and expects you to figure out the rest yourself. Most people end up with a drawer full of dongles, one for HDMI, another for ethernet, maybe a card reader that works half the time, all daisy-chained together in configurations that feel temporary but somehow become permanent. HubKey Gen2 consolidates that mess into an 11-in-1 hub with an unusual twist: it includes physical shortcut keys and a rotary knob on top, turning connectivity infrastructure into an actual control surface. Four programmable buttons and a central dial let you trigger macros, adjust volume, skip tracks, or launch applications without reaching for the keyboard. It treats the hub as something you interact with regularly rather than plug in once and forget about.

The headline upgrade is dual 4K at 60Hz, both HDMI outputs running simultaneously without bandwidth compromises or resolution drops. Add 100W pass-through charging, a 2.5Gbps ethernet port, 10Gbps USB-A data transfer, SD and microSD slots, and a 3.5mm audio jack, and you have covered most desk setups without needing secondary adapters. The customizable keys support complex shortcuts through companion software, which means editors can bind them to timeline controls, designers can trigger layer actions, and anyone else can just use them for Spotify and Zoom mute. It is a small addition that changes how the device sits in your workflow, shifting it from passive infrastructure to active tool. Most hubs disappear under your desk. This one earns a spot within arm’s reach.

5. Switzerland Passport Re-design by RETINAA

Most passports are exercises in bureaucratic minimalism, but Geneva-based studio RETINAA treated Switzerland’s passport redesign like a cartographic love letter. The new passport centers around water, Switzerland’s most defining geographic feature, with a hydrological map of the country’s rivers and lakes spreading across the inner cover. Each page features detailed illustrations of Swiss landmarks, architectural icons, mountains, and valleys rendered in precise line work that feels equal parts technical drawing and fine art. The design draws heavily from Switzerland’s rich tradition of cartography and graphic design, honoring the country’s obsessive attention to visual detail while meeting all modern security requirements. It is rare to see a government document that looks like it could hang framed in a design museum, but this one legitimately pulls it off.

The hidden layer makes it even better. Under ultraviolet light, topographic contour lines emerge across the pages, revealing Switzerland’s dramatic elevation changes in glowing detail. The Alps materialize as layered ridges, valleys sink into shadow, and the whole document transforms into something that feels alive. Water remains the conceptual anchor throughout, a nod to the country’s hydroelectric infrastructure and the way rivers and lakes have shaped Swiss identity for centuries. RETINAA managed to make a security feature feel poetic, which is not an easy trick. This is what happens when you let actual designers loose on something usually handled by committee and compliance officers. The passport does not just represent Switzerland, it performs the country’s design ethos with every page turn.

6. Modern Apple iPod by Zac Builds

See?! This is where Nostalgia really sells harder than Innovation! YouTuber Zac Builds took a fifth-generation iPod Video and resurrected it into what Apple should have made if they had any interest in keeping the product line alive. The outside looks nearly identical to the 2005 original, same click wheel, same proportions, same satisfying tactile response. Everything else is 2025. He swapped the 30-pin connector for USB-C, added Bluetooth 5.0 for wireless audio, upgraded the storage to a modern SD card solution, and installed custom firmware that supports FLAC, ALAC, and basically every audio format iTunes ever refused to acknowledge. Most importantly, the whole thing syncs like a standard USB drive, no iTunes required, no proprietary software gatekeeping your music library. Just drag and drop files like it’s 2003 but without the artificial limitations.

The build represents everything people loved about dedicated music players before smartphones absorbed their function. No notifications interrupting an album. No battery drain from a hundred background apps. No accidental skips from a touchscreen registering phantom taps in your pocket. Just a device that plays music exceptionally well and does nothing else. The fact that it took a hobbyist with a soldering iron to deliver this rather than Apple themselves says everything about where consumer electronics have drifted. Zac’s version honors the iPod’s legacy while fixing its most dated frustrations, which might be the perfect definition of thoughtful nostalgia. This is not a museum piece. It is a working argument for why single-purpose devices still matter in a world obsessed with convergence.

7. TobenONE 6-in-1 Hub by TobenONE

HDMI cables are the cockroaches of tech, somehow surviving every wireless revolution that should have killed them off by now. We beam 4K movies through the air, charge devices without plugging them in, and send gigabytes of data across continents in seconds, but connecting a laptop to a projector still means crawling under desks hunting for the right dongle. The TobenONE T1 finally addresses this absurdity with a transmitter-receiver combo that handles video streaming wirelessly while doubling as a fully functional USB-C hub. Plug the transmitter into your laptop, connect the receiver to your TV or monitor via HDMI, and the two talk to each other over 5G Wi-Fi at distances up to 30 meters. No network required, no firmware updates, no app to download and immediately forget your password for.

What separates this from the dozens of other wireless HDMI solutions is the fact that it doesn’t just replace one cable, it replaces six. The hub side includes multiple USB-A ports, an SD card reader, and pass-through charging, which means your laptop stays powered while streaming a presentation or mirroring gameplay. It handles 1080p at 60Hz, which is not cutting-edge but plenty adequate for most use cases outside of competitive gaming or pixel-peeping design work. The real appeal here is convenience compounded, eliminating both the video cable and the separate hub most people already carry. Conference rooms, living room setups, and anyone tired of the “which adapter did I forget this time” ritual will find this particularly satisfying. It is one of those products that feels obvious in hindsight, which usually means someone should have made it years ago.

8. LEGO Snow Globes by ItzEthqn

LEGO has been mining nostalgia so effectively for years that it barely registers as a strategy anymore, it just feels like what LEGO does. But every so often they drop something that reminds you how good they are at packaging childhood wonder into adult-friendly formats. These buildable LEGO snow globes hit that sweet spot perfectly: tactile enough to justify the LEGO branding, decorative enough to sit on a desk without looking like a toy, and seasonal enough to qualify as a gift without feeling like obligatory holiday merch. Each globe contains a miniature scene, winter villages, festive characters, iconic moments, all rendered in brick form and sealed inside a transparent sphere that sits on a buildable base.

The genius is in the scale and execution. These are not massive display pieces that demand shelf real estate and explanations to guests. They are compact, self-contained, and instantly recognizable as both LEGO and snow globe, which means they work as decor, conversation starters, or stocking stuffers without needing context. The build process is simple enough to be relaxing but detailed enough to feel rewarding, which is basically LEGO’s entire value proposition distilled into a seasonal format. They tap into two separate nostalgia streams simultaneously: the childhood joy of LEGO construction and the sentimental pull of snow globes as holiday symbols. It is a perfect example of nostalgia not just selling, but selling smart, giving people something familiar enough to want and novel enough to justify buying in the first place.

9. Plus Pool by Dong-Ping Wong, Oana Stanescu, Archie Lee Coates IV & Jeffrey Franklin

New York City has not had a functional public swimming spot in its rivers for generations, mostly because jumping into the East River carries the same appeal as bathing in a toxic soup. Plus Pool fixes this with an ambitious solution that sounds too simple to work but somehow does: a floating, self-filtering swimming pool that pulls water directly from the river and cleans it in real time. Shaped like an oversized plus sign, the design allows multiple swimming zones, kids’ area, lap lanes, lounging sections, all configurable depending on how many people show up. The filtration system uses multiple straining layers to remove debris and particles, then hits everything with UV treatment for disinfection, no chlorine involved. Construction finally started in 2025 after 14 years of bureaucratic delays, fundraising hurdles, and engineering challenges.

The pool itself is a 320-ton steel structure currently undergoing testing before it gets anchored near Pier 35 on Manhattan’s Lower East Side. A walkway will connect it to the shore, making it accessible without boats or special permits. Once operational, it will filter over half a million gallons of river water daily while people swim in it, turning one of the city’s most neglected natural resources into usable public space. The project represents a rare kind of urban optimism, the belief that infrastructure can do more than just function, it can invite people back to landscapes they abandoned decades ago. If it works as promised, Plus Pool will be the kind of civic landmark that makes people wonder why nobody thought to build it sooner, even though the answer is clearly that it took this long because ambitious public projects always do.

10. Dash Cam 4K T800 by 70mai

Most dash cams cover what is directly in front of you and maybe behind if you spring for the dual setup. That still leaves your sides completely vulnerable and your interior as an afterthought, which is a problem when insurance disputes or break-ins hinge on angles your camera never captured. The 70mai 4K T800 fixes this with three synchronized lenses: 4K front-facing, 1080p rear, and an interior camera that rotates 360 degrees. The front camera handles road footage with Sony STARVIS 2 sensor clarity, the rear covers tailgaters and parking lot incidents, and the interior lens can swivel to monitor the cabin or point sideways through windows to catch side-impact collisions and door dings. Together they eliminate the blind spots that turn minor accidents into he-said-she-said nightmares.

The system records all three feeds simultaneously and displays them in picture-in-picture mode on a 3-inch screen, giving you mission control visibility without needing to dig through separate files later. Built-in GPS tracks your route, the G-sensor triggers emergency recording on impact, and 24-hour parking surveillance keeps an eye on things when you are not around. At $323, it sits at the higher end of dash cam pricing, but it delivers the kind of comprehensive coverage that single and dual-lens setups simply cannot match. The logic is straightforward: if you are going to mount a camera system in your car, it might as well see everything worth seeing. This one does.

The post 10 Best Editor-Picked Designs From 2025 Show How Nostalgia Beat Every Tech Trend first appeared on Yanko Design.

Instagram vs Impact: How Design Awards Separate Digital Noise from Real Value

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Yanko Design’s new podcast, Design Mindset, continues to bring fresh perspectives from design leaders around the world. Every week, this series (Powered by KeyShot) explores critical questions shaping the future of design, from recognition and validation to the evolving role of awards in our digital age. Episode 15 tackles a particularly timely subject: whether design awards still hold relevance when every designer has Instagram, Behance, and LinkedIn at their fingertips.

Jova Zec, Vice President of Red Dot Awards, joins host Radhika Seth for a candid discussion about the changing landscape of design recognition. As the second generation leading one of the world’s most prestigious design competitions (founded by his father, Professor Dr. Peter Zec), Jova brings a unique vantage point on how awards have transformed over three decades, from insider validation to global influence. He’s actively reshaping what recognition means in 2025 and beyond, viewing it as a responsibility rather than simply a reward.

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From Visibility to Validation: What Awards Mean Now

Jova recalls a time when getting recognized meant appearing on TV or in newspapers. For designers especially, having their own platform was nearly impossible. But now, with Instagram profiles and countless social media options, the landscape has completely changed. This shift has fundamentally altered what design awards need to offer the creative community.

The focus has pivoted from providing visibility to providing qualification. Awards have evolved from megaphones to validators, from amplifiers to authenticators. Jova explains that nowadays, the emphasis lies on being qualified by Red Dot as somebody who produces something that carries genuine value, helping designers prove that their work matters beyond popularity metrics. In a world drowning in content, expert validation proves that a designer’s work holds timeless value beyond digital noise.

The Four Qualities That Separate Impact from Noise

Red Dot evaluates submissions based on four core qualities: functionality, use, responsibility, and seduction. Interestingly, Jova highlights seduction as perhaps the most important. This quality creates the emotional connection that makes consumers genuinely want a product. While functionality and responsibility might seem self-explanatory, seduction is what really drives desire and adoption in the marketplace.

This evaluation approach allows Red Dot to look past short-term viral gimmicks that might rack up likes online. The judges evaluate products on timeless criteria that have remained consistent across the award’s history. Washing machines, for instance, might all look similar to casual observers, but there’s often extraordinary design work happening in the details. Quality never changes; it’s about the experience. If you experience a quality moment with a product, that experience stays the same whether it happened 50 years ago or will happen 100 years from now.

Meta-Categories: Recognizing Invisible Excellence

One of Red Dot’s most significant evolutions has been the introduction of meta-categories. While core principles remain constant, these categories allow Red Dot to highlight specific aspects of design that deserve elevation. The innovative category, for example, recognizes technologically advanced ideas that may lack polish but carry revolutionary potential. Red Dot has also introduced a sustainability meta-category to encourage environmental responsibility.

When Radhika presents Jova with a hypothetical scenario (a sustainable packaging startup with genuinely innovative biodegradable materials that’s technically brilliant but doesn’t photograph beautifully), his response perfectly illustrates this approach. Such a product would win both the innovative award for finding a solution that could revolutionize the industry and the sustainability award for its environmental impact. Winners of these meta-category awards then gain access to a network that includes experts in visual and seductive design, fostering collaboration that can yield products blending sustainable innovation with high aesthetic quality. Leaving such innovation unrecognized is never an option.

Validation Matters at Every Career Stage

The conversation turns personal when discussing how recognition affects designers differently throughout their careers. Jova’s observation is insightful: the importance to the person themselves always stays the same. Whether you’re a design legend or an emerging talent, validation matters deeply.

For established professionals and design legends, winning a Red Dot confirms they’re still performing at the level they believe they are, that they remain in the mindset of the current generation. For young designers trying to establish themselves, awards serve as career kickstarters. Jova shares stories of students who took part in Red Dot, won something, and immediately got employed by major companies wanting their design talent. Beyond career advancement, recognition provides crucial feedback from professionals who aren’t involved in your project and may have never met you before. This validation boosts self-esteem and helps designers affirm they’re on the right path, especially when they’ve just created something great and need confirmation to continue in that direction.

Recognition as Responsibility: Creating a Better World

The overarching theme throughout the conversation is that recognition has evolved significantly in its purpose and meaning. As Jova reflects, he’s watched recognition transform from something designers hoped for to something they expect, from validation to influence, from celebration to obligation. Today, every designer has a platform, every product gets shared instantly, and everyone’s fighting for the same attention. The question isn’t whether awards still matter; it’s whether they’re measuring the right things.

When asked during the rapid fire round what recognition should ultimately create, Jova offers two words: a better world. The biggest misconception designers have about awards? That it’s all a scam. The most overrated aspect of design recognition today? Just designing something that is very popular but lacks usefulness. This episode of Design Mindset crystallizes something important: in an age when anyone can go viral and content floods every feed, expert validation becomes more critical than ever. Awards that maintain rigorous standards and evaluate based on timeless principles fulfill a vital function, steering the design community toward values that matter: quality, responsibility, innovation, and seduction. The future belongs to awards that actively create conditions for great design to flourish.

Design Mindset, Powered by KeyShot, premieres every week with new conversations exploring the minds shaping the future of design. Listen to the full episode with Jova Zec to hear more insights on recognition, Red Dot’s evolution, and what makes design truly timeless.

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The post Instagram vs Impact: How Design Awards Separate Digital Noise from Real Value first appeared on Yanko Design.

How Coca Cola’s Benny Lee Is Redefining Industrial Design as Storytelling, Not Just “Making Products”

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Design Mindset steps into episode 16 with a clear purpose: to understand how industrial designers are navigating a world where tools, platforms, and expectations keep shifting under their feet. Yanko Design’s weekly podcast, Design Mindset, powered by KeyShot, is less about design celebrity and more about design thinking, unpacking how decisions get made, how stories are built around products, and how technology is reshaping the craft from the inside out. Each week, a new episode premieres with designers who are actively pushing workflows, visuals, and experiences into new territory.

This episode features Benny Lee, Senior Design Manager of Technology and Strategic Partnerships at The Coca-Cola Company, and a practitioner who moves comfortably between mass production, digital ecosystems, and even film props. Trained as an industrial designer, Benny started at Coke in a traditional ID role while also leading visualization, bringing advanced 3D rendering into a company that was still heavily reliant on Photoshop and 2D assets. He now sits at the intersection of heritage and innovation, helping a 140 year old brand adopt real time visualization, AI, and new storytelling platforms without losing what makes Coca-Cola recognizable everywhere.

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Storytelling as the real job of industrial design

Benny treats industrial design as a storytelling discipline first and a styling discipline second. His training spans sketching, 3D modeling, rendering, and prototyping, but he frames each of these as a narrative tool rather than a technical checkpoint. Sketches, CAD, and renders exist to show what a product does, how it behaves, and how it should feel to use, not just how it looks on a white background.

Inside a large organization, that narrative focus becomes practical very quickly. He puts it plainly in the conversation: “Storytelling as an ID, you know, is important because it’s all about bringing this visual alignment of the actual product when you’re trying to get a buy in to sell in.” The job is to reach a point where the design communicates its intent on its own, without the designer in the room. Call to action areas, material breaks, and even lighting choices in a render become part of that silent story, aligning stakeholders around what the product is supposed to be.

When rendering becomes a thinking tool, not just a final output

When Benny joined Coca-Cola, much of the visualization work sat in a 2D world. Concepts were often built through Photoshop and static compositions, heavily intertwined with graphic design. He talks about the shift he helped drive quite directly: “I find it really quite an honor and a pleasure that I was able to bring 3D renderings into the practice here.” That move to 3D was not just about realism, it was about adding depth to how ideas are explored and communicated.

The key change is that rendering is no longer treated as the last step before a presentation. Tools like KeyShot become part of the exploration loop. Benny uses quick CAD setups and fast render passes to test light, material, and even simple motion, and to storyboard how a product opens, glows, or reacts in context. He describes this as a way to “fail fast, iterate faster,” and he underlines that “we don’t always just use renderings to create pretty visuals and a lot of times we’re using it to build new experience.” Visualization turns into a thinking environment, especially valuable when physical labs and prototypes are slow or limited.

Respecting a 140 year old brand while pushing it into new arenas

Designing at Coca-Cola means working around a product that barely changes. The formula in the bottle remains constant, so innovation happens in the ecosystem that surrounds it. Packaging systems, retail touchpoints, digital layers, and immersive experiences become the canvas where design can move, while the core product stays familiar.

Benny describes his role with a custodian mindset. He imagines the brand as a skyscraper built over generations, and his work as adding “layers of bricks” rather than ripping out foundations. That perspective shows up in how Coca-Cola experiments with new platforms. The company explores metaverse activations, NFTs, experiential installations, and AI driven storytelling, not as disconnected stunts but as new ways to retell the same product story for new audiences. The strategy, as he frames it, is to adapt the ecosystem and technology “to retell the product’s story” while staying true to the brand’s core character.

Mass production versus one off film props

Benny’s portfolio stretches across lifestyle accessories, consumer electronics, and concept work for films like the Avengers. On the surface, the process for these domains begins similarly, with sketching, modeling, and rendering. The divergence appears when the work hits reality. In consumer products, industrial design is tied to mass production, with all the constraints of tooling, factory collaboration, golden samples, logistics, and long term durability.

Film work operates under a different set of pressures. Concept art might start in tools like ZBrush with exaggerated, dramatic forms that look incredible on screen but are not remotely manufacturable in a traditional sense. Benny’s responsibility in those situations is to respect the creative vision while making it buildable. Props do not have to scale to millions of units. They have to survive a shoot and read correctly on camera. If one breaks, it can be rebuilt. That freedom shifts what is possible in form and material, but the throughline is still storytelling, captured in a few seconds of screen time instead of years of daily use.

Adapting to an ever expanding toolset without losing your core

Throughout the episode, Benny returns to the pace of change in design tools. Skills that were once specialized are now table stakes. Students are graduating with exposure to UI and UX, electronics integration, and AI enhanced workflows. He notes that “you have to wear so many hats,” and points out that traditional industrial design is becoming a “rare breed” precisely because the field has branched into web, mobile, service, and emerging tech work.

His response is not to chase mastery of every new tool, but to understand what each category can do and to build teams around that understanding. He emphasizes hiring people who are better than you at specific domains and managing the mix of skills rather than guarding personal expertise. In parallel, he argues that adaptation is now the most important traditional trait. The designers who thrive will be the ones who stay resilient, keep a story first mindset, and move fluidly between CAD, KeyShot, AI, and whatever comes next, while still grounding their decisions in how things work in the real world.

Design Mindset, powered by KeyShot, returns every week with conversations like this, tracing the connection between how designers think, the tools they use, and the work they put into the world. Episode 6 with Reid Schlegel leaves you with a simple, practical challenge: see your ideas sooner, in more ways, and with less fear of being imperfect.

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The post How Coca Cola’s Benny Lee Is Redefining Industrial Design as Storytelling, Not Just “Making Products” first appeared on Yanko Design.

Blueair 2‑in‑1 Pro Purify + Humidify Review: Clean Air, Skin Care in One

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PROS:


  • Dual functionality in a single, well-designed form

  • Top-fill design prevents back strain

  • DermaSense skin mode with intelligent humidity control

  • Long-life, machine-washable components

  • Comprehensive hygiene features

CONS:


  • Large and heavy body feels imposing in small spaces

  • Only available in one neutral color

  • Premium price tag

RATINGS:

AESTHETICS
ERGONOMICS
PERFORMANCE
SUSTAINABILITY / REPAIRABILITY
VALUE FOR MONEY

EDITOR'S QUOTE:

The Blueair 2-in-1 Pro Purify + Humidify makes air quality feel like part of your skincare routine, blending serious performance with bedroom-worthy design.
award-icon

Air purifiers and humidifiers usually look like they belong in a hospital supply closet rather than a bedroom. Most are boxy white appliances with visible mist plumes, blinking lights, and a general vibe that says “I am here to solve a problem” rather than “I belong in this space.” Meanwhile, people who care about sleep quality and skin health are starting to realize that the air itself might be part of the routine.

The Blueair 2‑in‑1 Pro Purify + Humidify feels like Blueair finally designed for people who want both functions but refuse to sacrifice aesthetics or simplicity. It is a tall, sculptural tower that combines serious air purification with gentle, invisible humidification and a skin-focused mode that adjusts humidity based on time of day and room temperature, positioned as step zero in a nighttime skincare routine. Let’s dive in to see if it delivers on its promises.

Designer: Blueair x Above

Click Here to Buy Now: $400 $499.99 ($99.99 off, use coupon code “YANKO20”). Hurry, deal ends in 48-hours!

Aesthetics

The first thing you notice about the Blueair 2‑in‑1 Pro is that it does not look like an appliance trying to hide. It is a cylindrical tower wrapped in evenly spaced vertical slats, finished in a soft off white that reads somewhere between warm beige and coastal linen, depending on the light. The proportions feel Scandinavian, tall enough to have presence but narrow without crowding the floor.

The top disc floats slightly above the body with a subtle gap, and when the device is running, a thin line of blue light glows in that gap, more like a bedside lamp than a status LED. The slats wrap 360 degrees around the body, which gives it a kind of architectural rhythm that works whether you see it from the front or the side.

Near the base, there is a small vertical window that shows the water level and projects mood lighting when enabled in the Blueair app, but it is narrow enough that it does not break the visual flow. The top disc itself is smooth and plate-like, with a matte finish that does not collect fingerprints. The material is still primarily plastic, but it is clearly chosen to feel refined rather than cheap. The matte finish softens reflections and resists the glossy sheen that makes a lot of gadgets look disposable.

The tower looks comfortable in different contexts. In a bedroom next to wood furniture and neutral textiles, it reads as another piece of the interior rather than a piece of tech parked temporarily. In a small office with dark carpet, floating shelves, and a desk chair, it sits in the corner without clashing with the more technical surroundings, which makes it easy to imagine moving between spaces. The sense you get is that someone thought about how this object would age in a room where it runs every night.

Ergonomics

The Blueair 2‑in‑1 Pro is tall enough that you do not need to crouch to reach the controls, which sounds minor until you realize how many bedside devices force you to bend or kneel just to tap a button. The footprint is compact, roughly a foot in diameter, and the weight gives it enough stability that you can brush past it without worrying it will tip.

The top surface is where most of the interaction happens. A semi-circular ring houses clearly marked icons for power, fan speed, night mode, humidification toggle, and skin mode, along with indicators for air quality, humidity percentage, and water level. The layout is simple enough that you can understand it at a glance, so switching into auto mode or activating skin mode is a one-tap affair.

One of the most thoughtful ergonomic details is the top fill design. Most humidifiers require you to lift a heavy tank, carry it to a sink, fill it, then carefully carry it back and slot it into place, which gets old quickly and can be awkward if you have back or shoulder issues. The Blueair 2‑in‑1 Pro lets you simply lift the top disc slightly and pour water directly into the opening from a jug or carafe. The smart water sensor and real-time display remove worries by reminding you when the water level is low and alerting you when the tank is almost full.

It feels as easy as watering a houseplant, and for people who want to avoid bending and lifting, this small design choice makes day-to-day upkeep significantly less annoying. There is still the option to remove the tank entirely and fill it at a sink when you want to add a larger volume at once, but most of the time, the top fill is faster and easier.

Performance

Blueair boasts the 2-in-1 Pro Purify + Humidy as the most powerful of its kind, delivering balanced and superior performance in such a compact package. Compared to a leading competitor, its tests have proved it to offer 3x better purification and 2x cleaner humidification. Although we don’t have labs to verify these numbers, our own day-to-day use proved it to work as advertised.

The Blueair 2‑in‑1 Pro is both a capable air purifier and a serious humidifier, which is a harder balance than it sounds. The purification side uses Blueair’s HEPASilent™ technology, which combines mechanical filtration with an electrostatic charge to capture fine airborne particles like dust, pollen, smoke, and volatile organic compounds. The intake and outlet are 360 degrees around the body, so it pulls air from all sides and pushes it back out clean.

The humidification uses evaporative technology that Blueair calls 360° InvisibleMist™. Instead of producing visible fog or mist, it adds moisture to the air in a controlled, gradual way that avoids white dust on furniture and damp spots on nearby surfaces. This matters especially in bedrooms and offices with electronics, books, or wood finishes, where you want comfortable air without worrying about residue or condensation.

The skin and beauty sleep focus is where the device starts to feel like something designed for wellness routines rather than just air quality. The dedicated skin mode keeps humidity in a range dermatologists typically recommend for skin comfort, roughly between 40-60%, and adjusts that target based on room temperature and time of day. At night, when your skin tends to lose more moisture, the device gently raises humidity levels.

In practice, this feels like setting skin mode before bed, going through your normal cleanse and treatment routine, and then falling asleep in a room that feels neither dry nor heavy. You do not wake up with that tight, parched feeling that dry winter air or overheated apartments tend to cause, and your skin does not feel irritated or raw the way it sometimes does when indoor air is harsh.

The Blueair app adds another layer of control and insight without being required for basic use. From your phone, you can set target humidity levels, create schedules for when the device runs, adjust display brightness, and choose between three mood lighting settings that turn the top ring into a warm, normal, or bright glow. You can also see air quality and humidity trends over time.

That said, most of the time you can leave it in auto or skin mode and let it manage itself quietly in the background. The app is there when you want precision or automation, but the device does not force you into it for everyday operation, which feels like the right balance for a bedroom appliance.

Noise is surprisingly gentle at lower speeds. In night mode, the sound profile is closer to a soft fan than a mechanical hum, which many people find soothing as a kind of background white noise. Higher speeds are audibly stronger when the device detects poor air quality and ramps up to clear it faster, but the ability to drop back into quiet operation keeps it compatible with light sleepers.

The device also includes several behind-the-scenes hygiene features that keep the humidifier side fresh over time. A built-in UV pump recirculates water to help inhibit bacterial growth, a wick dry mode runs automatically when the tank is empty, or the device goes to standby to prevent musty smells, and a water refresher module made of activated carbon helps absorb minerals and reduce discoloration.

Sustainability

Blueair is a Certified B Corp, which signals that the company has passed third-party audits for social and environmental impact. This does not magically make the device carbon neutral or eliminate its footprint, but it does suggest that longevity, energy use, and materials were part of the design conversation rather than afterthoughts. For a device designed to run every night, that kind of corporate positioning matters.

The 2‑in‑1 Pro is built around long-life, user-replaceable components. Both the air filter and the humidifier wick are rated for up to twelve months of use, which reduces the frequency of replacements and the amount of waste compared to devices that require new cartridges every few weeks. The wick is machine washable, which extends its life even further and keeps it feeling fresh without needing to buy a new one prematurely.

The hygiene features also support sustainability indirectly. A humidifier that stays clean and pleasant to use is less likely to be abandoned in a closet after one winter, which means fewer devices being replaced prematurely. The UV pump, wick dry mode, and water refresher all work together to keep the system feeling fresh, which encourages long-term ownership.

The housing is still primarily plastic, and this is an electrically powered device, so it has an environmental cost. But combining two machines into one does reduce the total number of housings, motors, and power supplies needed compared to buying a purifier and a humidifier separately. For someone who needs both functions, the 2‑in‑1 approach is a more efficient use of materials and space.

Value

The Blueair 2‑in‑1 Pro Purify + Humidify sits firmly in the premium category with its price tag, which is a real investment for a bedroom appliance. That figure makes more sense when you consider that it replaces a standalone purifier, a standalone humidifier, and in some ways a separate wellness gadget, while also adding design intelligence and app control that many basic units lack.

Space is part of the value equation. In bedrooms and small home offices, floor space and visual calm are both precious. Having one well-designed column instead of multiple mismatched boxes reduces clutter, simplifies cable management, and makes the room feel more intentional. For design-minded homeowners, that reduction in visual noise is a real form of value, not aesthetic preference alone.

The skincare and beauty sleep focus adds another dimension to the value story. For people already spending money on serums, moisturizers, and treatments, optimizing the air they sleep in is a logical extension of that investment. The fact that the device can quietly maintain a skin-friendly humidity range while filtering out airborne irritants makes it feel like a wellness tool that supports the rest of your routine.

Verdict

The Blueair 2‑in‑1 Pro Purify + Humidify is a carefully considered column that manages to be a capable purifier, a gentle humidifier, and a sleep-friendly presence without ever looking or feeling like a clinical appliance. It blends into bedrooms and small offices with the kind of visual ease that makes you forget it is technology, and the ergonomic details like top fill refilling and intuitive controls make it easy to live with day to day.

The 2‑in‑1 Pro makes the most sense for people who care about both design and wellness, who want their bedroom or office to feel like a calm, supportive environment, and who appreciate when technology quietly improves their routines without demanding constant attention. For that audience, this feels less like a splurge and more like a thoughtful upgrade to the air they live in every day.

Click Here to Buy Now: $400 $499.99 ($99.99 off, use coupon code “YANKO20”). Hurry, deal ends in 48-hours!

The post Blueair 2‑in‑1 Pro Purify + Humidify Review: Clean Air, Skin Care in One first appeared on Yanko Design.

Blueair Mini Restful(™) Sunrise Clock Air Purifier Review: The Only Air Purifier with a Sunrise Alarm Clock

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PROS:


  • Soft, bedroom-friendly aesthetics

  • Multi-function bedside consolidation, including USB-C charger

  • Circadian-friendly lighting system

  • QuietMark certified for sleep

  • Simple maintenance with long filter life

CONS:


  • Single color temperature range might not fit some preferences

  • Premium price for small coverage area

RATINGS:

AESTHETICS
ERGONOMICS
PERFORMANCE
SUSTAINABILITY / REPAIRABILITY
VALUE FOR MONEY

EDITOR'S QUOTE:

The Blueair Mini Restful Sunrise Clock Air Purifier quietly merges clean air with gentle dawn into one compact, sleep-focused design object.
award-icon

Nightstands have quietly become cluttered charging stations over the past decade, with phones serving as alarms, small purifiers humming in corners, and separate wake-up lights trying to undo the damage of jarring ringtones at six in the morning. Sleep has turned into a wellness habit people track and optimize, but the tools meant to support it often feel scattered and visually chaotic.

The Blueair Mini Restful(™) Sunrise Clock Air Purifier is a compact attempt to pull some of those tools into one object. It is a small bedside cylinder that cleans the air, glows like a sunrise to wake you gently, plays soft sounds, shows the time, and charges your phone, all while looking more like a design piece than some cold, drab piece of appliance. But does this striking appliance work as advertised? We put it beside our comfy bed to find out.

Designer: Blueair x Samuel Thoumieux

Click Here to Buy Now: $150 $199.99 (25% off, use coupon code “SAVE25”). Hurry, deal ends in 48-hours!

Aesthetics

The Mini Restful is a short cylinder about eleven inches tall, wrapped in premium fabric with a smooth top disc. It looks closer to a smart speaker or a small bedside lamp than a traditional purifier, which makes it feel natural sitting on a nightstand. The proportions are deliberately compact and soft, with rounded edges and no visible vents.

Two color options are available: Coastal Beige and Midnight Blue. Coastal Beige has a light oatmeal fabric with a warm off white top, which reads well in rooms with light wood furniture and neutral bedding. Midnight Blue uses a deep navy fabric, making it comfortable in darker, moodier bedrooms with richer tones.

The top surface is where the aesthetic gets interesting. A circular user interface houses a dot matrix clock and touch controls, surrounded by a ring that glows when the wake-up light or mood lighting is active. When the sunrise alarm is running, the top looks like a tiny dawn, casting a warm halo onto the bedside table and wall.

It is much more pleasant than the blinking LEDs most appliances default to, and it doubles the device’s role as both a functional purifier and a kind of ambient light. The glow feels intentional, like a small lamp designed to support sleep rather than disrupt it, which is a significant shift from typical purifier status lights.

The fabric wrap is a key design choice. It softens the entire object and makes it read as part of the room’s soft furnishings rather than a hard plastic box. The textile has a fine woven texture that feels closer to upholstery than speaker mesh, and it helps the Mini Restful blend into spaces where you want calm rather than tech on display. The overall look avoids the glossy plastics and aggressive styling that make a lot of gadgets feel cheap or temporary.

Ergonomics

At around two and a half pounds out of the box, the Mini Restful is genuinely portable. You can pick it up with one hand and move it between rooms or reposition it without any strain. The small footprint, roughly six and a half inches in diameter, means it takes up about as much space as a medium-sized speaker or a chunky candle.

The cylindrical shape means you can place it close to the bed without worrying about sharp corners poking you if you brush against it in the dark. The air intake and outlet are all around the body, so it does not need a lot of clearance to work effectively, which is helpful in tight bedrooms or smaller apartments where every inch of surface area counts.

The top controls and clock are designed for quick, low-effort interaction. The dot matrix display is readable without being glaring, and the surrounding touch icons handle basic tasks like setting alarms, adjusting light brightness, and likely fan speed. You can do the essentials without grabbing your phone, which is helpful if you are trying to reduce screen time before bed.

Filter access is straightforward. The fabric sleeve slips off, and the inner filter is a wraparound design with a simple closure, so replacing it does not require tools or wrestling with complicated cartridges. This kind of maintenance design makes it more likely that people will actually change the filter when it is due rather than giving up and buying a new device.

Performance

Inside the cylinder is a HEPASilent filter system that pulls in air from around the base, traps fine particles like dust, pollen, and smoke, and pushes cleaner air back out. The filtration is sized for small spaces, specifically bedrooms up to around one hundred forty square feet, which aligns with typical master bedrooms or nurseries. It is meant to clean the zone where you actually sleep.

The idea of a fresh air dome around the bed is central to how Blueair frames this product. Placing the Mini Restful on a nightstand or dresser top helps keep the immediate breathing zone cleaner, which can be especially helpful for people who deal with nighttime congestion, seasonal allergies, or asthma. The device cycles the air in a small bedroom multiple times per hour.

Noise performance is critical for a sleep device, and the Mini Restful is designed to be quiet. On its lowest settings, it is softer than most fans, more like a gentle whoosh than a mechanical hum. Higher speeds are audibly stronger when the device is working harder to clear the air, but the ability to drop back into whisper-quiet operation at night keeps it compatible with light sleepers.

The QuietMark certification adds third-party validation that the noise level is genuinely sleep-friendly, tested and approved by independent acoustic consultants. This matters because many purifiers claim to be quiet but still produce enough mechanical sound to disturb rest, while the Mini Restful can fade into the background entirely on low settings.

The wake-up light is where the Mini Restful starts to feel different from a standard purifier. You can set a time in the Blueair app, and then, in the fifteen to thirty minutes leading up to that time, the top light slowly brightens from a very dim glow to a warm, room-filling light. The color temperature stays in the warm range, mimicking the quality of a natural sunrise.

This gradual brightening is designed to help your body wake up more naturally than a sudden alarm. The light acts as a cue that morning is approaching, which can make the transition from sleep to wakefulness feel gentler and less abrupt, especially during darker winter months when natural light comes late or not at all.

If you want more than light, you can add sound. The app includes a library of gentle wake-up tones and nature sounds, and you can choose one to start playing after the light has reached full brightness. The combination of light and sound is meant to guide you from deep sleep to wakefulness in a calmer way than a phone alarm blaring suddenly at full volume.

The same light that wakes you up can also help you wind down. In the evening, you can set the top to a very low amber glow as a night light or turn it up to a comfortable reading level, all in warm color temperatures that are gentler on melatonin production than bright white overhead lights or blue light-heavy phone screens.

The ability to adjust brightness on the device or in the app means it can match different routines, whether you are reading before bed or just want a soft ambient glow while you settle in. This dual role, supporting both wind down and wake up, makes the light feel integrated into the full sleep cycle rather than just a morning feature.

The Blueair app lets you fine-tune alarm times, choose how long the sunrise light takes to reach full brightness, select wake-up sounds, and create schedules so the device behaves differently on weekdays and weekends. The app also shows air quality and lets you adjust fan speed remotely, though most people will set a preference once. For people who like to see what is happening, the data is there, but the device does not force you into constant app interaction.

The integrated USB-C charging port on the back is a small but practical touch. It lets you plug in a phone or wearable directly into the Mini Restful, reducing the number of separate chargers and cables cluttering the nightstand. For people who currently use their phone as an alarm, this makes it easier to transition to the Mini Restful without losing charging convenience.

Sustainability

The Mini Restful uses a filter designed to last many months before needing replacement, which reduces how often you need to buy and discard new filters compared to some smaller purifiers with shorter lifecycles. The wraparound filter design with simple closure encourages full use of the filter’s lifespan and makes replacement straightforward, supporting longer ownership.

The device is relatively low power and Energy Star certified, which matters for something that might run many hours every day. At its lowest settings, the energy draw is modest, and even at higher speeds, it stays well within the range of efficient bedside appliances. Blueair, as a brand, positions itself with higher environmental standards as a Certified B Corp.

Value

The Mini Restful costs more than a basic purifier or a simple alarm clock. But that price starts to make sense when you consider the roles it plays at once: purifier, sunrise light, sound machine, clock, and phone charger, all in a single compact object designed for the nightstand. If you were to buy those devices separately, you would likely spend a similar amount while ending up with more clutter. The Mini Restful consolidates that into one cylinder that is easy to set up, easy to maintain, and designed to look intentional rather than accidental.

Space and visual calm are real forms of value, especially in small bedrooms or apartments where every object on a nightstand matters. Having one well-designed cylinder instead of multiple mismatched gadgets reduces the sense of clutter and makes the room feel more deliberate. For design-conscious consumers, that reduction in visual noise is worth something tangible, not just aesthetic preference alone.

The sleep focus is also part of the value story. For people who are already treating sleep as a wellness habit, investing in better mattresses, bedding, or blackout curtains, and adding a device that supports circadian rhythms and keeps the breathing zone cleaner is a logical next step. The fact that it is optimized for bedrooms makes it feel like a targeted tool.

The Mini Restful makes the most sense for people who care about both design and sleep quality, who want their nightstand to feel calm rather than cluttered, and who appreciate when technology quietly supports routines instead of dominating them. For users trying to break phone dependence at bedtime, or parents setting up nurseries, or anyone in a small space, it fits naturally.

Verdict

The Blueair Mini Restful Sunrise Clock Air Purifier is a compact, carefully designed object that manages to be a purifier, a sunrise light, a sound machine, and a clock without looking or feeling like four gadgets taped together. It blends into bedrooms with the kind of visual ease that makes you forget it is technology, and the combination of quiet air cleaning, warm light, and gentle sounds makes it feel integrated into sleep rituals.

As sleep continues to be treated as a key part of wellness, devices that treat air, light, and sound as one integrated experience will likely become more common. For homeowners who want their bedroom tech to be as considered as their furniture and as gentle as their nighttime routine, the Mini Restful feels like a thoughtful step in that direction, turning the nightstand into a quieter, calmer place where everything works together.

Click Here to Buy Now: $150 $199.99 (25% off, use coupon code “SAVE25”). Hurry, deal ends in 48-hours!

The post Blueair Mini Restful(™) Sunrise Clock Air Purifier Review: The Only Air Purifier with a Sunrise Alarm Clock first appeared on Yanko Design.

The Most Underrated Design Skill in 2025: How To See Your Ideas Faster

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Design Mindset, Yanko Design’s weekly podcast, treats the creative process as something you can actively shape rather than something that just happens to you. Each episode digs into the habits, mental models, and practical tools that move designers from tentative to decisive, from endlessly tweaking to actually shipping work. Now in its fourteenth episode, the show is starting to feel like a standing studio critique in audio form, where process and mindset get equal billing with aesthetics. Powered by KeyShot, the series keeps returning to a simple idea: when designers can see their ideas faster and more clearly, they make better choices and take bolder risks.

This week, host Radhika Seth speaks with Reid Schlegel, Design Director at RS.D and educator at Parsons School of Design, whose career spans consultancy work at Smart Design and collaborations with brands like OXO. Reid is fluent in everything from loose Sharpie sketches to VR, CAD, and photorealistic rendering, but what really defines his work is how he teaches others to use visualization as a confidence engine. Not the confidence to defend a final deck, but the quieter confidence to show rough, uncertain ideas early. In episode 6 of Design Mindset, he unpacks how rapid visualization, from napkin sketch to KeyShot render, can quietly become the most important skill in a modern design career.

Seeing ideas sooner, not better, builds real creative confidence

Reid starts with a pattern he sees constantly in classrooms and studios. Designers are not short on ideas, they are short on the courage to externalize them before they feel polished. He describes watching students stall out inside their own heads: “They’ll have a brilliant idea in their head but they’ll spend weeks perfecting it mentally before they ever put pen to paper or pixels to screen. By the time they finally externalize it, they’ve already talked themselves out of half the good ideas. The magic happens when you see your ideas sooner, messier, more honestly. Because creativity isn’t about having perfect ideas, it’s about having the confidence to iterate on imperfect ones.” That shift in mindset turns sketching and rendering into tools for thinking instead of tools for showing off.

Once ideas are visible, the conversation changes. A wall of fast, imperfect sketches or rough models invites questions like which direction has the most potential, which combination might unlock something new, and what should be pushed further. In professional settings, especially in consulting where Reid has spent most of his career, the ability to generate many legible options makes you a better collaborator and a more resilient designer. A high volume of rough concepts creates more material for the team to build on together, spreads risk across multiple directions, and keeps everyone less attached to any single idea. Creative confidence grows from that rhythm of trying, testing, and adjusting, not from waiting for one supposedly flawless concept.

A Batman tool belt beats a single perfect process

A lot of younger designers still believe in a clean, linear pipeline: research, sketch, model, render. Reid is quick to call that a myth. Real projects are messy, and the designers who thrive are the ones who treat their skills like a Batman tool belt. “It’s not about being good at just sketching and rendering. It’s about having a wider toolkit. I kind of use the analogy of like Batman’s tool belt, where there’s a lot of different things that need to be used at different times.” On some days, the right move is a page of thumbnails. On others, it might be a crude clay massing model, a hacked cardboard mockup from Amazon boxes, or a loose “sketch CAD” blockout. The metric is not beauty. The metric is how quickly you can get something tangible enough to react to.

Reid encourages designers to be comfortable sacrificing early quality for speed, because that is how you work through the weak ideas while the stakes are still low. He also treats switching mediums as a deliberate tactic. When a problem feels stuck in CAD, picking up a pen or building a quick physical mockup can unlock a “quick win” that restores momentum. That change of medium nudges your brain into a different mode of thinking and often reveals new angles on the same brief. Instead of obsessing over one polished workflow, Reid wants designers to ask, in each moment, which tool will get them to a useful insight fastest, then move on once that insight has been captured.

Paper sketching still feels like wizardry in a digital room

Despite his comfort with digital tools, Reid is unapologetically bullish on paper. Quick, low fidelity sketching on paper remains his go to for early ideation and for live sessions with clients. The reason is not nostalgia. It is transparency. When you sketch in front of someone, they can see the thinking appear in real time. That has a powerful effect on trust. As he puts it, “If you can do a sketch on the table in front of a client, they will look at you like you’re a wizard and you’ll instantly get their respect and they’ll trust you. If you’re the first person to show it to them, you’re like the gatekeeper that all of a sudden allowed them to level up. So quick sketching is super invaluable.”

In workshops or stakeholder reviews, a spread of loose paper sketches invites people to point, circle, and combine. The work feels approachable. No one worries about “ruining” a finished render with a suggestion. That is why Reid talks about early outputs as “sacrificial lambs.” Their job is to be tested, challenged, and discarded if needed, not to survive untouched. A handful of super polished digital images, by contrast, can freeze the room. Critique starts to feel like an attack on something that already looks finished. By keeping the fidelity low in the early stages, designers protect their own willingness to explore and their clients’ willingness to engage honestly.

From overnight renders to minutes fast feedback

The episode spends time on how rendering technology has changed the tempo of design work. Reid remembers starting out at Smart Design when rendering was slow and often an overnight task. That lag created friction. Teams hesitated to render too early because each pass cost so much time. Today, tools like KeyShot produce photorealistic versions of rough models in minutes, which means designers can use rendering as part of the exploratory phase rather than saving it for the end. When you can see a form in believable lighting and materials almost immediately, you can catch proportion issues, surface problems, or brand mismatches long before they become expensive.

Reid is careful to point out that this speed comes with a risk. When designers jump into CAD and high fidelity rendering too early, they tend to lock in too soon. Once a model has hours invested in it, it becomes harder to throw away, even if the core idea is weak. His answer is to treat early CAD and early KeyShot passes like any other sketching medium. They are temporary, disposable, and meant to be killed if they are not moving the project forward. Used in that spirit, fast rendering becomes a way to shorten feedback loops and ground decisions in visual truth, rather than a trap that turns every file into something too precious to question.

Career momentum from transparency and fast, flexible output

When Radhika asks how all of this translates into career success, Reid focuses on two themes: efficiency and openness. In consulting environments, timelines are tight and briefs evolve quickly. Designers who can flex across sketching, models, CAD, and rendering, and who can choose the right tool for each moment, simply handle more work without burning out. “It just means you’re an efficient team member. My entire career has been consulting and consulting is a rapid environment where you have to execute quickly or else you just won’t be able to keep up with the demand and the workload.” That kind of efficiency is not about cutting corners. It is about not over investing in fidelity before an idea has earned it.

On the human side, Reid urges junior designers to practice radical transparency instead of hiding their struggles. He points out that managers can usually see when someone is floundering, and that teams and clients are incentivized to help you succeed because your success is tied to the project’s outcome. Asking for help early allows leaders to design a development plan with you, rather than quietly losing confidence in your abilities. When things click, creative confidence feels, in his words, “empowering” and “warm inside.” It is the sense that your work was understood, that it resonated with the room, and that you are moving in the right direction. For a field built around solving problems and creating delight for others, that feeling is one of the most reliable rewards of the job.

Design Mindset, powered by KeyShot, returns every week with conversations like this, tracing the connection between how designers think, the tools they use, and the work they put into the world. Episode 6 with Reid Schlegel leaves you with a simple, practical challenge: see your ideas sooner, in more ways, and with less fear of being imperfect.

The post The Most Underrated Design Skill in 2025: How To See Your Ideas Faster first appeared on Yanko Design.

When Data Says No And Your Gut Says Go: What Designers Can Learn From Ti Chang

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Design Mindset, Yanko Design’s weekly podcast powered by KeyShot, is quickly becoming a space where designers unpack how ideas actually move from gut feeling to shipped product. Episode 13 zeroes in on something every creative feels but rarely names clearly: that inner voice that pulls you toward a risky idea long before the data looks friendly. Host Radhika Singh calls it “that mysterious inner voice that guides our best work,” the sensation when “data says one thing but something deeper says let’s try something else instead.” A new episode drops every week, and this one sits right at the intersection of intuition, taboo, and cultural change.

This time, Radhika speaks with industrial designer and entrepreneur Ti Chang, Co Founder and Chief Design Officer at CRAVE, the San Francisco company behind design led vibrators and “pleasure jewelry” for women. Ti has spent her career trusting her creative compass in one of the most stigmatized consumer categories. From Duet, an early crowdfunded USB rechargeable vibrator, to necklaces that double as vibrators, she keeps making moves that look commercially reckless on paper and then quietly create new product categories. The episode becomes a compact playbook for using intuition without abandoning rigor.

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Trusting your inner compass when no one else sees it

Ti does not treat intuition as a vague vibe. It is the core of how she decides what to make. “Intuition is something that have guided me throughout my process,” she says. Her first filter is simple: if a concept does not resonate deeply with her, it is unlikely to resonate with others. “If you follow your intuition to create something that resonates with you, there’s a much higher chance that you’ll resonate with somebody else.” She borrows that framing from Rick Rubin’s The Creative Act, but applies it in a very concrete way to industrial design.

Her career choices follow a three part test. “I’ve been able to find something that serves people and that I’m interested in and I have the skill set to do, and the marriage of these three is what has allowed me to I think have a quite a fulfilling life so far.” Intuition, for her, is not anti research. It is what tells you which questions to ask, which users to serve, and which ideas deserve the grind of engineering and validation. When Radhika asks what trusting that compass feels like, Ti is blunt: “It feels scary. It feels scary and it feels isolating because you’re the only person who sees it and nobody else quite understands it. And so for a long time, you’re going to just be in a scary kind of alone, a lonely spot.” Being early, she suggests, comes with that loneliness baked in.

Nudging culture from the middle, not the extremes

Designing for intimate wellness means walking a tightrope between too safe and too provocative. Ti describes her job as knowing her “playground.” On one edge are clinical, anonymous forms that keep taboos intact. On the other are objects so polarizing that they scare off the very people she wants to reach. Her goal is to live in the middle, where aesthetics are aspirational enough to move culture, but digestible enough that people actually buy and use them.

“You want to be able to nudge people along, bring them along with an aesthetic that they find acceptable and that they can digest, while all the while pushing, you know, aspirational and also creating room for a little more edginess, you know, without completely polarizing them.” She is clear about the commercial reality too. “If I created something that was just so polarizing, I’m sorry, like I would probably sell three a year, you know?” That is not just bad business, it is misaligned with her mission. “I know my playground. I know what will work for the agenda that I am trying to help people have a more open conversation about pleasure.” That agenda shapes choices around materials, silhouettes, and how proudly a product can sit on a bedside table without broadcasting its function.

Duet and pleasure jewelry, when “crazy” ideas become categories

CRAVE’s Duet is a neat case study in how Ti blends intuition with hard engineering. Long before USB everything became standard, she and her team asked why intimate products still relied on disposable batteries and clumsy chargers. The answer became a slim metal vibrator that plugged directly into a USB port, with the motor and electronics separated for safety and durability. This was 2008, pre Kickstarter playbook. Ti self funded prototypes, sourced metal work in China, and took early units to an adult products trade show. Instead of over indexing on focus groups, she watched buyer behavior. Immediate purchase orders were her market validation that the gut call was reading the culture correctly.

If Duet was bold, pleasure jewelry was the move that really made people think she had lost it. In the rapid fire round, when Radhika asks for “one decision you made on pure intuition that everyone thought was crazy,” Ti answers instantly: “Pleasure jewelry.” Turning necklaces and bracelets into fully functional vibrators that can be worn in public contradicted every convention in the category. Investors struggled to imagine why anyone would want their vibrator around their neck. Only once the pieces existed, and early adopters responded emotionally, did the idea begin to make sense to the market. Ti is careful not to claim that empowerment lives in the object. She rejects the notion that women must wear pleasure jewelry to feel powerful, framing empowerment as internal, with products as optional tools that some people find resonant and others simply do not.

Selling intuition to data driven stakeholders

A big chunk of value in this episode lies in how Ti translates a private hunch into something investors, engineers, and retailers can actually work with. Stakeholders do not fund “I have a feeling.” They fund roadmaps and artifacts. Visualization tools sit at the center of that bridge. KeyShot, the episode’s sponsor, is part of her daily workflow, letting her explore materials, textures, and finishes in real time. Those renders are not just for pitch decks. They help her test her own instinctive reaction to an object’s presence. In intimate categories, she often finds those visceral responses more useful than sanitized focus group quotes.

At the same time, she respects data enough to let it overrule her when the stakes are commercial rather than artistic. She laughs about being wrong on colors. “I’ve seen myself thinking like this color is going to be amazing. I’ve been wrong many times. And when you’re wrong with something as, like, in product, when it comes to color, you’re stuck with a lot of inventory and you do not want that. That is not good for business.” In a hypothetical startup challenge, where user testing clearly favors a more clinical aesthetic over a playful one the designer loves, she is clear. If this is not an art project, you ship what users are ready for. Yet she refuses to let numbers become the only voice. Asked what designers who only trust data are missing, her answer is sharp and short: “Missing their heart and soul.”

Prototyping life, not just products

Later in the conversation, Ti talks about being diagnosed with ADHD and autism as an adult. Hyperfocus on topics like gender equality, pleasure activism, and emotional design has been a quiet engine behind her work, letting her stay with difficult ideas long after others would have moved on. The flip side is that when she is not deeply interested, progress stalls. Instead of fighting this, she now uses it as part of her compass, choosing projects she knows she can stay obsessed with for years.

Underneath all the specifics of sex tech and crowdfunding, the operating system stays the same. When you cannot see the full path, you prototype. Ti treats “try, learn, iterate” as both a design tactic and a way to navigate an unconventional career. When Radhika asks if she would still design something her intuition loves even if she knows it will not sell, Ti says yes, “if I think it’s going to be a fun journey.” Some ideas exist to move markets. Some exist to keep the creative self alive. Episode 12 of Design Mindset captures that balance cleanly, showing intuition not as the opposite of research, but as the spark that tells you which risks are worth taking in the first place.

Listen to the full conversation on Design Mindset (powered by KeyShot), available every week on YouTube, to hear more insights from one of the industry’s most decorated design leaders.

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The post When Data Says No And Your Gut Says Go: What Designers Can Learn From Ti Chang first appeared on Yanko Design.

Why Huawei’s Former PR Leader Says Most Brands Get Global Marketing Completely Wrong

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Every week, Yanko Design’s podcast Design Mindset powered by KeyShot brings you conversations with design leaders who are shaping how products, brands, and experiences connect with people around the world. Hosted by Radhika, the show explores the intersection of design thinking, strategic communication, and the human stories behind successful brands. Whether you’re a designer, entrepreneur, or simply curious about how intentional design shapes our world, this weekly series offers insights you won’t find anywhere else.

In episode 12, Radhika sits down with Chris Pereira, founder and CEO of iMpact, a China-Western communications and go-to-market firm based in Shenzhen. With nearly two decades in China, fluency in Mandarin, and a notable stint as a Huawei PR leader, Chris brings a rare perspective to the table. Named one of Forbes India’s Top 30 Globalization Innovators, he’s spent his career helping brands navigate the treacherous waters between cultural intention and reception. What emerges from this conversation is a masterclass in how design decisions carry meaning, whether you intend them to or not.

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When “On Brand” Goes Off the Rails

Chris opens with a stark reality check: “Design isn’t neutral, especially across cultures. A font, a color, a slogan that wins in New York can really backfire in Nanshan in Shenzhen, China.” The challenge isn’t just about translation in the linguistic sense, it’s about making intention travel across borders intact. Every design choice tells a story about your values, and Chris emphasizes this with a striking insight: “The question isn’t if your design will tell a story, but what story you’re telling. So it’s whether you’ll own that narrative or let it own you.”

When brands think they’re “on brand” with a global strategy, that’s often exactly when things break down in local markets. Chris shares a personal anecdote that illustrates the stakes: “I had a friend a few years ago in China and he always liked to wear a green hat… But in China, there’s a specific phrase. If you’re wearing a green hat, it means your partner is cheating on you in the relationship.” What’s an innocuous fashion choice elsewhere becomes a cultural faux pas in China. For brands, this translates directly to sales, green hats simply don’t sell in Chinese markets, regardless of how well they perform globally.

Why Respect Can Look Like Disrespect (and Vice Versa)

Cultural landmines extend far beyond color choices. Chris recounts a dinner meeting where cultural respect signals completely misfired: “The Chinese host used chopsticks and before he ate he put food onto my client’s plate… But my business partner, my client, he got very angry all of a sudden. He said, I know how to use chopsticks. I’m not a kid.” The Chinese host was showing respect; the Western guest felt insulted. Both sides wanted to build trust, but the trust was actually eroded by the interaction.

These seemingly small details matter enormously for visual communication too. Sticking chopsticks upright in rice is a cultural taboo in China associated with funeral rites, an advertising image showing this would be deeply inappropriate, yet a Western creative team might not know to avoid it. Chris’s firm uses a systematic 10-item pre-mortem checklist that expands into roughly 100 specific considerations, covering everything from brand names and color schemes to who appears in imagery and what scenarios are shown. The goal should be consistent across markets, Chris explains, but the methods must adapt: “The result or what we want to convey in every country is the same. We care about the local community… How we get there is very different.”

Stop Saying You’re Great (Get Someone Else to Say It)

Perhaps the most critical insight Chris offers is about trust-building through third-party endorsement. “If I sit here and tell you, Radhika, I’m really great. I’m amazing… Honestly, that’s not a good way to convince the other person. The better way is to say, this professor has given me a letter of introduction. I was on TV last week on that media.” From a brand perspective, advertising says “I’m great,” while third-party endorsement says “he’s great” or “she’s really trustworthy.” Chris’s advice is direct: “If you don’t have the third-party endorsement, you shouldn’t do advertising.”

He encourages brands to “stand on the shoulders of giants,” pointing to the “Intel Inside” label on laptops as a perfect example. Industry awards, professional association endorsements (like dental associations for toothpaste), and partnerships with established entities all build the trust foundation necessary before spending on advertising. For product launches, Chris advocates showcasing customer success stories: “Maybe we can donate some of our products while we’re doing our announcement. And they can come and say how much that means to them for their community.” This provides powerful, authentic validation that no amount of paid advertising can replicate.

What Huawei’s Crisis Taught About Winning Together

Chris’s time at Huawei during one of the most challenging periods in the company’s history taught him invaluable lessons about resilience and messaging. When he joined in 2016, the message was all about dominance: “We’re number one in this industry. We’re number two in this industry. We have a huge end to end supply chain.” That message made employees proud but scared competitors. “If you’re in the United States at your Apple or Google, you’re like, oh, crap, this is kind of scary. Right. And they’re going to take our business,” Chris recalls.

The lesson? “The importance of win win or finding ways to work together in a way that’s good for everyone in the community is important.” Huawei eventually shifted its messaging toward building an open ecosystem, helping everyone in the supply chain succeed together. Chris also learned about the long-term mindset necessary for trust-building. When the Meng Wanzhou crisis hit in 2018-2019, many questioned whether Huawei would survive. Yet the company had a record year recently, expanding into new sectors like automotive. This taught Chris the importance of resilience and “thick skin” for both brands and individuals, and that trust requires time and consistency to build properly.

Redefining Speed: Why “Shenzhen Speed” Isn’t What You Think

The concept of “Shenzhen Speed” came up multiple times, but Chris is careful to define it properly. It’s not about rushing business relationships or pushing for quick deals. Rather, “when we say Shenzhen speed, we’re not talking about the speed of your business development… the speed is response. So if you send me a message and I respond quickly, we close the loop quickly.” Trust, conversely, needs time.

As Chris puts it, quoting a German friend: “Going in the wrong direction very quickly is not efficient. So in other words, if you’re going in the right direction slowly, that’s actually maybe better than going super fast and going in circles.” This is especially true for Chinese companies going overseas. Chris identifies cross-cultural communication as the primary challenge: “They all have great products, but they still lack a ability to communicate in a cross-cultural setting.” And crucially, human connection matters more than technology: “Get on an airplane and be on site at a trade event, visit your clients in person, have coffee with them. So none of that can be done by AI, interestingly.”

The Three Non-Negotiables Every Brand Needs

When asked about his non-negotiables, Chris identifies three foundational principles. First, compliance, “You need to follow the law anywhere you go,” he states simply. Second, authenticity: “If you’re not authentic, you will lose the trust of the local market.” Chris shares what he calls the 20-60-20 rule: 20% of people will always love you, 60% don’t really care either way, and 20% will actively dislike you. “When we’re doing our design work and business work, it’s important to bring your true self to the table because then you’ll attract the consumers, your customers, your partners, your friends who are like minded.”

Third, purpose beyond profit. “We’re not just doing business and doing design work and doing PR for money. I think we want to make the world a better place,” Chris reflects. For him, this is personal: “I have a nine year old son who’s half Chinese. So what we’re doing is helping Chinese companies and helping China tell their story in a more effective way overseas and building more trust and friendship.” In the rapid-fire segment, Chris crystallizes several key insights. His quickest litmus test for international success? “The team, the team behind the product.” The most underused asset in cross-border launches? “The actual relationships… in the local market.” And what beats beautiful design every time? “A brand mission. So a mission, a worthwhile cause to do something.”

Making Intention Travel

What emerges from this conversation is a fundamental truth: design is never neutral. Every choice, from fonts to colors to the people you feature in your imagery, communicates values. The challenge is ensuring those values translate as intended across cultural boundaries. Chris’s approach is both systematic and deeply human: use checklists and structured processes, but never forget that trust is built person to person, through authentic relationships and genuine commitment to local communities.

For designers and brand strategists working in an increasingly global marketplace, the message is clear: you can’t afford to be culturally naive. What “works” in your home market may actively harm you elsewhere. But with the right approach, thoughtful localization, authentic partnership, and patience, brands can successfully make their intention travel across borders. Chris Pereira can be found on LinkedIn, and Design Mindset releases new episodes every week, bringing you more conversations with leaders who understand that great design isn’t just beautiful, it’s meaningful.

Listen to the full conversation on Design Mindset (powered by KeyShot), available every week, to hear more insights from one of the industry’s most decorated design leaders.

Download your Free Trial of KeyShot Here

The post Why Huawei’s Former PR Leader Says Most Brands Get Global Marketing Completely Wrong first appeared on Yanko Design.

After 40 Years, BRP’s Chief Design Officer Says Empathy Beats Perfection Every Time

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The tension between perfection and progress is something every designer grapples with, yet it’s rarely discussed with the kind of candor it deserves. In episode 11 of Yanko Design’s Design Mindset podcast (powered by KeyShot), premiering every Friday, we sit down with someone who has spent four decades mastering this delicate balance. Denys Lapointe, Chief Design Officer at BRP, leads a team of 135 multidisciplinary design experts from 21 countries, and under his stewardship, the company has accumulated an astounding 61 Red Dot Awards, culminating in the ultimate recognition: Red Dot Design Team of the Year 2025.

For those unfamiliar with BRP, this Quebec-based powerhouse is the global leader in powersports and the number one OEM in North America. They’re the creative force behind iconic brands that define adventure, including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax. With nearly $7.8 billion in annual sales spanning over 130 countries, BRP’s products traverse land, water, and snow. What makes Denys’s perspective particularly fascinating is his 40-year journey with the same company, witnessing his designs evolve from sketches to prototypes to products that millions use to explore the world. He’s learned when to push for perfection and when to embrace strategic compromise in service of getting breakthrough innovations into consumers’ hands.

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Why “Good Enough” Isn’t in BRP’s Vocabulary

When asked about embracing “good enough” as a design philosophy, Denys immediately pushes back. “Basically, I would say, Radhika, the word good enough is not a word that we use. It’s I see it a little bit like the passing mark,” he explains. Instead, BRP formalized a design philosophy built on three key pillars: innovative product architectures, high functionality (integrating ergonomics and human-machine interface), and the “wow factor,” which creates enough emotional content that consumers are drawn to products and want to possess them. The goal isn’t merely to meet customer expectations but to exceed them, benchmarking relentlessly against competitors to win consumers’ hearts.

The breakthrough isn’t in excelling at any single pillar, though. “We know that what’s important is not so much to overdeliver on one of those pillars, but it’s the equilibrium between the three,” Denys reveals. This balanced approach is enforced through BRP’s rigorous stage-gate process and Design Governance Committee, which reviews projects at each critical juncture, challenging teams on all three pillars and ensuring alignment with brand DNA. Younger designers might chase the “wow factor” at the expense of daily usability, but BRP’s structured governance forces timely decisions that maintain equilibrium. “As design leaders, we must teach and coach our young designers to strive for perfection, knowing that perfection is difficult to reach. Obviously, but they need to learn to make the right compromise so to deliver a compelling offer to our consumers, which will exceed their expectation,” Denys explains.

The Accessory Ecosystem: Where Great Ideas Go to Thrive

One of BRP’s most innovative approaches to balancing ambition with pragmatism is their accessory strategy. “I remember several projects where we had too many ideas. We just had too many ideas,” Denys recalls. When milestones force prioritization, rather than abandoning valuable features that drive costs too high for the base model, BRP shifts them to their accessory ecosystem. This allows consumers to opt into features they personally value while keeping base models at target MSRP. Ideas aren’t killed, they’re given to the accessory group to develop separately, ensuring that compelling offers reach consumers without compromising the product’s commercial viability.

Even better, accessories are designed to be compatible across product lines using a patented quick connect/disconnect system. “An accessory that is designed for a seat can go on a side-by-side, an ATV, and even a snowmobile. So it simplifies people’s garage,” Denys explains. Once consumers invest in this ecosystem, it creates powerful brand loyalty because switching to another brand means leaving behind a garage full of incompatible accessories. This strategy demonstrates how strategic compromise doesn’t mean lowering standards, it means finding smarter ways to deliver value. Some ideas work better as optional features than standard equipment, and recognizing that distinction separates good design leadership from perfection paralysis.

Empathy Over Aesthetics: The MoMA Scissors That Cut Nothing

Perhaps Denys’s most powerful advice centers on empathy as the designer’s primary tool. When asked what he’d tell his younger self joining BRP in 1985, he immediately responds: “I think I would tell them to learn to dissociate their taste.” Designers must become ethnographers, deeply understanding users before, during, and after their journeys. “You need to learn to be able to project yourself as that consumer. The right trade-offs for that consumer ultimately. So learning to observe or observing, yes, with your head, but with your heart is the key to discovering the right insights. And I always say to the young designers that if you can identify the right problem to solve, you’re 50% there with the solution.” This empathy uncovers non-obvious insights that competitors miss, like noticing when users bend awkwardly, squint at interfaces, or stumble while dismounting.

His most memorable example of design divorced from empathy comes from an unexpected source. “One day I was in New York City buying, and I bought a lovely pair of scissors, and it was exposed in the MoMA as an object of art.” The perfectly symmetrical scissors intrigued him, but when he tried to use them at home, “the only thing it cut is the palm of my hand.” It was beautiful but functionally useless, highlighting the danger of prioritizing aesthetics over usability. When asked what matters more than perfection, Denys offers: “Equilibrium, holistic. We need to create holistic experiences that hit all aspects in the consumer’s rational way of criticizing a product and also on the emotional side.” A consumer might initially be drawn to something beautiful, but disappointment with the overall experience means they may never return to that brand again, making holistic balance essential for long-term success.

Safety First, Launch Dates Second

In the world of recreational vehicles, safety isn’t optional. “For us, safety is not an option. Safety is a prime focus for everything that we do,” Denys states emphatically. “We always strive for safe products. So I think basically we don’t compromise on safety. You should never mess with, you should never compromise on safety.” When presented with a hypothetical scenario where competitive pressure and board expectations push for an on-time launch, but a safety feature would delay production by six months, Denys doesn’t hesitate: “I think we would rally every member of the product steering committee to postpone our start of production.” The long lifecycle of BRP products (four to ten years) outweighs short-term market pressure every time.

This philosophy extends to BRP’s approach as market disruptors and first movers. The Spyder three-wheeler family exemplifies accepting that you can’t anticipate every need upfront. “We created something to attract the 95% of the population that drives a car instead” of motorcycles, Denys explains. After launch, new needs emerged that weren’t fulfilled by the first execution, but that’s the advantage of being first: capturing insights that inform the next variant or platform. “Consumers could not have told us because the product did not exist,” he notes, demonstrating how iterative learning trumps waiting for an impossible perfection. In the rapid-fire segment, when asked to complete “Perfect is the enemy of…,” Denys responds without hesitation: “time.”

Listen to the full conversation on Design Mindset (powered by KeyShot), available every Friday, to hear more insights from one of the industry’s most decorated design leaders.

Download your Free Trial of KeyShot Here

The post After 40 Years, BRP’s Chief Design Officer Says Empathy Beats Perfection Every Time first appeared on Yanko Design.