Tag Archives: Vision Pro

Apple Vision Pro Expands Its Immersive Universe: New Content and Award-Winning Apps Redefine Spatial Computing

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Apple just dropped a wave of announcements that prove the Vision Pro isn’t just a headset. It’s becoming a legitimate platform for experiences you can’t get anywhere else. From backcountry skiing with Red Bull athletes to stepping inside Real Madrid’s locker room, the content pipeline is starting to deliver on spatial computing’s promise.

Designer: Apple

The Dual Knit Band Finally Solves Vision Pro’s Comfort Problem

The original Vision Pro had a fatal flaw. You could wear it for 30 minutes before the front-heavy weight started digging into your forehead. The Solo Knit Band slipped. The Dual Loop Band created pressure points. Extended viewing sessions meant discomfort, which meant the immersive content didn’t matter if you couldn’t stay immersed.

Apple’s new Dual Knit Band addresses this directly. The design looks simple but hides serious engineering.

3D-Knitted Counterweight Engineering

The band is 3D-knitted as a single piece with upper and lower straps forming a dual-rib structure. The lower strap contains flexible fabric ribs embedded with tungsten inserts. These aren’t decorative. They’re counterweights that balance the front-heavy Vision Pro by adding weight at the rear. The result is a headset that feels stable without the constant forward pressure that plagued earlier bands.

The upper strap provides cushioning and stretch. The dual-rib structure creates airflow channels that keep your head cooler during long sessions. The entire assembly prioritizes breathability without sacrificing support.

Dual-Function Fit Dial

The Fit Dial is now dual-function, letting users adjust both the top and rear straps independently. Previous bands forced you to choose between secure fit and comfort. The Dual Knit Band lets you dial in both. Tighter at the rear for stability. Looser at the top for comfort. Or whatever combination works for your head shape.

This matters more than it sounds. Vision Pro works through eye tracking and precise positioning. If the headset shifts during use, the tracking fails. The Dual Knit Band keeps the Vision Pro stable without creating pressure points.

Universal Compatibility

The band comes in small, medium, and large sizes. Apple uses iPhone Face ID scanning through the Apple Store App to recommend the correct size. The interesting detail: it works with both the new Vision Pro M5 and previous-generation models. If you bought a Vision Pro at launch and have been living with the Solo Knit Band’s compromises, you can buy the Dual Knit Band separately for $99.

Why This Matters for Content

The Dual Knit Band isn’t about specs. It’s about whether you can actually watch the World of Red Bull backcountry skiing episode all the way through without adjusting the headset. It’s about whether the Real Madrid documentary’s immersive locker room access works when you’re constantly aware of the weight on your forehead.

Previous Vision Pro bands made extended viewing uncomfortable. The Solo Knit Band worked for demos. The Dual Loop Band worked for specific head shapes. The Dual Knit Band is engineered for universal comfort during the 2.5-hour battery life the Vision Pro M5 delivers.

The tungsten counterweights in the lower rib are a subtle detail that makes a significant difference. The dual-function Fit Dial turns comfort from compromise into customization. Apple’s immersive content pipeline is finally delivering. The Dual Knit Band ensures you can actually experience it.

Red Bull Takes Immersive Video to Remote Slopes

World of Red Bull debuts December 4 with its first episode, “Backcountry Skiing.” The series uses Apple’s Immersive Video format to transport you into Revelstoke, British Columbia, where the world’s top freeskiers push their limits on remote, untouched slopes. This isn’t watching skiing on a screen. It’s being there as athletes carve through powder in terrain most of us will never access.

Red Bull’s built its brand on putting cameras in impossible places. Apple Immersive Video gives them a format that matches that energy. The result is content that uses the Vision Pro’s strengths instead of fighting against them.

Real Madrid Opens the Locker Room Door

Next year, Apple and Real Madrid are teaming up on an immersive documentary filmed during the 2025-26 Champions League. Over 30 Blackmagic immersive cameras captured Real Madrid versus Juventus, bringing you inside the world’s most decorated club with access fans have never experienced before. Practice sessions. Pre-game tension. Pitch-level intensity. This is spatial computing applied to sports storytelling.

The documentary arrives in 2026, but it signals where this platform is heading. Premium content from premium brands, shot specifically for spatial viewing.

What to Watch Right Now

The content library keeps expanding with experiences that show what spatial computing can do:

Elevated: Maine flies you above autumn landscapes with Oscar-winning actor Tim Robbins as your guide. Rugged coastlines, pristine lakes, and forests of the Pine Tree State unfold below you in ways that make traditional nature documentaries feel flat.

Flight Ready straps you into an F-18 fighter jet on the USS Nimitz flight deck. Full-throttle rides through the skies with real fighter pilots. No green screen. No simulation. Actual carrier operations captured in immersive video.

The Fine Dining Bakery premieres this Friday on the Theater app. Australian filmmakers Ben Allan and Clara Chong created an immersive documentary short about an iconic strawberry watermelon cake. They’ve also authored a book about immersive filmmaking, available exclusively on Apple Books this Friday.

“No Brainer” is an immersive music video from Dallas music collective Cure for Paranoia, filmed with the Blackmagic URSA Cine Immersive. It’s available for free on Amplium, and also from the Groove Jones website using Spatial Browsing in Safari. Music videos in spatial format are just starting to happen, and this is one of the early experiments worth watching.

Fantastic Four: First Steps in 3D brings Marvel’s first family to Vision Pro. Set against a 1960s-inspired, retro-futuristic world, viewers meet the team as they face a daunting challenge. The 3D presentation uses depth in ways traditional 3D movies can’t match.

2025 App Store Awards Spotlight Vision Pro Innovation

Yesterday, Apple announced the finalists for the 2025 App Store Awards. The Vision Pro categories showcase apps and games that exemplify technical innovation, user experience, and design.

Apple Vision Pro App of the Year Finalists

Camo Studio offers creators a more flexible way to livestream and create videos, turning Vision Pro into a production tool.

D-Day: The Camera Soldier pioneers the future of immersive storytelling by putting you in the boots of soldiers during the Normandy invasion. Historical storytelling gets a spatial computing treatment that makes the events feel immediate and personal.

Explore POV transports users through its library of Apple Immersive videos filmed around the world. It’s a curated collection that shows off what spatial video can do when shot properly.

Apple Vision Pro Games of the Year Finalists

Fishing Haven immerses players seeking a retreat into calm waters. Transform your surroundings into beautiful fishing locations for a peaceful escape.

Gears & Goo combines strategic gameplay with endearing characters in a spatial gaming experience that uses the Vision Pro’s unique capabilities.

Porta Nubi builds atmospheric puzzles that make users feel like a light-bending superhero. The spatial puzzles work because you’re physically moving around them, not just looking at a screen.

PlayStation VR2 Controller Support Expands Gaming Options

The PlayStation VR2 Sense Controller and Charging Station is now available from the Apple Store online in the U.S. This opens up new gaming possibilities with haptic feedback and adaptive triggers designed for VR. Here’s what you can play:

Porta Nubi works with the PS VR2 controller for more precise puzzle manipulation.

Pickle Pro turns your surroundings into your own personal pickleball court. With PS VR2 Sense controller support, every swing feels natural and precise with proper haptic feedback.

Spatial Rifts invites players to team up in the same space and fight waves of monsters. This Apple Vision Pro exclusive uses spatial gaming in ways that make co-op play feel genuinely different.

FunFitLand blends spatial interaction, real movement, and guided coaching into one seamless fitness experience. The PS VR2 controller adds tactile feedback to workout routines.

New Games Arriving on the Platform

Following last month’s announcement about expanded controller support, new compatible games are arriving:

Sniper Elite 4 delivers hours of gripping single-player campaign gameplay, with cross-save capabilities to seamlessly pick up where you left off across iPad, Mac, and Vision Pro. The tactical shooting translates surprisingly well to spatial computing.

POOLS offers no typical story. It’s slow, reflective, and intentionally uneventful. This relaxing, unnerving, eerie, and immersive experience rewards patience and quiet attention. It’s the kind of meditative experience that works when you’re fully immersed.

Glassbreakers: Champions of Moss lets players lead their squad of Champions into a fast-paced and immersive arena where tactics, magic, and power collide. This new spatial game is available on Apple Arcade.

The iPad Game of the Year finalists DREDGE and Prince of Persia Lost Crown are also available to play on Apple Vision Pro, showing how Apple’s gaming ecosystem is starting to connect across devices.

The Platform Is Maturing

A year ago, the Vision Pro launched with promise but limited content. Now the pipeline is filling with experiences that justify the hardware. Red Bull backcountry skiing. Real Madrid locker room access. Award-winning apps and games that couldn’t exist on flat screens.

Spatial computing still feels early. But with content like this arriving regularly, it’s starting to feel less like a tech demo and more like a platform with staying power. The question isn’t whether immersive content works on Vision Pro. It’s whether there will be enough of it to matter.

Based on what’s coming in the next few months, that answer is starting to look like yes.

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Apple, Hear Me Out… An iPhone Pocket, but for the Vision Pro’s Battery Pack

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Decades after giving Steve Jobs his iconic turtleneck, Japanese fashion behemoth Issey Miyake returned to Apple with a product that somewhat felt absurd at first. The iPhone Pocket is an oddly specific handbag for just your phones (and maybe some other bits and bobs), but here’s a reality check the folks at Apple probably didn’t get. Your phone doesn’t need a dedicated solo-bag. It fits in most pockets, and when it doesn’t, people carry handbags or purses. If there’s a single Apple product that DOES need its own ‘holster’, it’s probably the Vision Pro Battery Pack.

This concept from Nathaniël de Jong cleverly gives that power bank a dedicated holster to make spatial computing more convenient without the added bulk. Almost everyone who’s reviewed the Vision Pro has railed against that silly little appendage that simply hangs off the already heavy Vision Pro. Apple just assumed you’d end up putting it in your pocket… but somehow it decided to make a dedicated holder for its phones, but not for this?!

Designer: Nathaniël de Jong

The beauty of this entire arrangement is that nothing needs to change. Apple just needs to ALSO market the iPhone Pocket as a perfect holder for the Vision Pro’s Battery Pack. It’s roughly the same size as a small phone, probably weighs a bit thanks to its thick metal design, and gives the Vision Pro a slightly fashionable touch… with the 3D woven iPhone Pocket matching the 3D weave on the Vision Pro’s headbands. It’s synergy just waiting to happen, and I love that someone decided to cobble up some renders and put them out there just to show us all that there’s a great alternative use for this fairly expensive fabric accessory.

The iPhone Pocket is limited to just 10 stores worldwide, and will only be sold in limited stock. Is that a deal-breaker? Probably not, because most Vision Pro users probably live in one of these 10 fancy cities (New York, Paris, Milan, Hong Kong, Singapore, etc.). The limited stock isn’t a problem either, because the Vision Pro’s fairly limited in its consumer reach too… and I don’t mean that as a diss. I just think these two are a match made in heaven!

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Cheaper Apple Vision design might have you connecting to an iPhone or Mac

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It hasn’t even been a year since it launched, but there are already talks of Apple’s next headset after the Vision Pro. No, it won’t be an upgrade that will make the $3,500 device obsolete but, instead, might even be considered a downgrade of sorts. In a way, this more affordable Apple Vision will be its own class, one that might have to make quite a few compromises to reach a desired price point. What those cuts will be is still unknown, but some insider insight suggests that the non-Pro Vision headset might offload its processing and software to an external device, requiring you to tether it to an iPhone or even a Mac or MacBook.

Designer: Apple (via Mark Gurman)

Impressive as the Vision Pro and visionOS might be, Apple’s spatial computing platform hasn’t yet taken the tech world by storm for one critical reason. The headset costs a whopping $3,500, far beyond the reach of developers without deep pockets or backing, let alone regular consumers. Apple has always planned on launching a more accessible Vision headset after the Pro model has taken root, but the big puzzle is how it would make it significantly cheaper without compromising on the experience too much.

The immediate answer would be to take the features down a few notches, throwing out EyeSight that shows your eyes to people on the opposite side of the glass, reducing image quality of passthrough visuals, or using less powerful processors. These, however, are the features that would differentiate the Vision from other mixed reality headsets, and a price tag of $1,500 would make it look even more expensive than the competition without these “killer features.” One alternative would be to have the headset connect to a device, either the iPhone or the Mac, making the Apple Vision focus solely on the optics and display.

This wouldn’t be the first phone-powered headset, and history has given us the advantages and disadvantages of that design. An iPhone would actually offer a bit more mobility and flexibility, especially if it will also power the Vision headset. It could, however, be the bottleneck considering the apps and experiences that visionOS supports. A MacBook, on the other hand, would deliver that much-needed power at the expense of freedom of movement and comfort.

This is definitely a conundrum for Apple, which isn’t always keen on degrading product quality in the name of price cuts. At the same time, however, it really has no choice but to make some concessions if it wants its spatial computing vision to be embraced by more people. It still hasn’t given up on the Vision Pro, whose successor is expected to arrive in 2026, but it will be pouring resources over the more accessible Vision for a 2025 launch, and hopefully, it will be able to hit the nail on the head in the end.

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Cheaper Apple Vision design might have you connecting to an iPhone or Mac

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It hasn’t even been a year since it launched, but there are already talks of Apple’s next headset after the Vision Pro. No, it won’t be an upgrade that will make the $3,500 device obsolete but, instead, might even be considered a downgrade of sorts. In a way, this more affordable Apple Vision will be its own class, one that might have to make quite a few compromises to reach a desired price point. What those cuts will be is still unknown, but some insider insight suggests that the non-Pro Vision headset might offload its processing and software to an external device, requiring you to tether it to an iPhone or even a Mac or MacBook.

Designer: Apple (via Mark Gurman)

Impressive as the Vision Pro and visionOS might be, Apple’s spatial computing platform hasn’t yet taken the tech world by storm for one critical reason. The headset costs a whopping $3,500, far beyond the reach of developers without deep pockets or backing, let alone regular consumers. Apple has always planned on launching a more accessible Vision headset after the Pro model has taken root, but the big puzzle is how it would make it significantly cheaper without compromising on the experience too much.

The immediate answer would be to take the features down a few notches, throwing out EyeSight that shows your eyes to people on the opposite side of the glass, reducing image quality of passthrough visuals, or using less powerful processors. These, however, are the features that would differentiate the Vision from other mixed reality headsets, and a price tag of $1,500 would make it look even more expensive than the competition without these “killer features.” One alternative would be to have the headset connect to a device, either the iPhone or the Mac, making the Apple Vision focus solely on the optics and display.

This wouldn’t be the first phone-powered headset, and history has given us the advantages and disadvantages of that design. An iPhone would actually offer a bit more mobility and flexibility, especially if it will also power the Vision headset. It could, however, be the bottleneck considering the apps and experiences that visionOS supports. A MacBook, on the other hand, would deliver that much-needed power at the expense of freedom of movement and comfort.

This is definitely a conundrum for Apple, which isn’t always keen on degrading product quality in the name of price cuts. At the same time, however, it really has no choice but to make some concessions if it wants its spatial computing vision to be embraced by more people. It still hasn’t given up on the Vision Pro, whose successor is expected to arrive in 2026, but it will be pouring resources over the more accessible Vision for a 2025 launch, and hopefully, it will be able to hit the nail on the head in the end.

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Cheaper Apple Vision Pro might be coming in 2025, second-gen Pro put on hold

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When Apple finally launched its mixed reality device, the name it chose naturally raised a few eyebrows. The Vision Pro definitely had all the bells and whistles needed to support the company’s spatial computing vision, pardon the pun, but the “Pro” suggested there might also be some other version in the works or at least planned. It didn’t help that Apple’s headset, like many Apple products, has a rather steep price tag, so it’s only expected that there would be requests for a more affordable non-Pro model. If insider rumors are to be believed, that wish might finally come true next year, though at the expense of a proper successor to the Apple Vision Pro.

Designer: Apple (via The Information)

The Apple Vision Pro is definitely on the more premium end of the spectrum, both in terms of its stylish design as well as its more luxurious materials. While that made for a good first impression, it also made the headset rather hefty, both in actual weight as well as its price. There’s definitely room for improvement, including iterating over the design of the Vision Pro to address flaws and complaints. Unfortunately, that’s not going to happen next year.

According to industry sources, Apple has suspended what would become the Vision Pro 2 by reducing the number of people working on that device and issuing a notice to its suppliers. But rather than being a cause for alarm that the company is scrapping its spatial computing device completely, the reason offers a bit of comfort, figuratively and literally. Apparently, Apple has decided to divert its resources and efforts to develop a more accessible Apple Vision headset that might launch in late 2025.

What would a cheaper Apple Vision device entail, however? It still needs to keep the high-quality optics found in the Vision Pro if Apple wants to deliver an even basic visionOS experience, not to mention all the sensors needed to make the system work. It will have to find other ways to cut down on build costs, like using less premium materials, a simpler design, and less featured hardware. That said, Apple is a stickler for detail and doesn’t do things half-heartedly, so it’s no surprise to hear that it’s actually finding that a bit difficult to pull off.

Apple’s target price is allegedly around the $1,500 mark, more than half that of the Vision Pro. It will definitely need some serious cutting around corners, though carefully at that. As for the Vision Pro 2, that’s still on the table, and might still happen next year as well, provided Apple has resources to spare after prioritizing the Apple Vision.

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Canon’s quirky new lenses help you create content for Apple Vision Pro and VR

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Mixed reality platforms try to seamlessly blend physical and digital objects, but our current technologies have their limits. You can, for example, view a regular photo or video in this virtual world, but it’d be like seeing a TV float in front of you. Such content doesn’t fully convey the power and the possibilities offered by these technologies, for which you’ll require specialized tools that are often well beyond the reach of even the majority of professional content creators. Fortunately, the industry landscape is changing, and more accessible tools are becoming available, like this pair of Canon lenses recording at creating stereoscopic 3D photos and videos that don’t require you to buy a new camera, provided you already have a compatible Canon model.

Designer: Canon

To create a stereoscopic 3D video effect that doesn’t look fake, you’ll naturally need either multiple cameras working in sync or one that records in 3D from the get-go. Since there isn’t a huge demand for the latter, 3D or spatial cameras are rare and expensive. More importantly, they require you to set aside your existing cameras and settle for something unfamiliar and potentially less capable than your pro DSLR or mirrorless camera.

Canon’s solution is to actually equip its interchangeable lens cameras with optics designed to take photos or record videos directly in stereoscopic 3D or spatial video. This does mean using two lenses, which is what the upcoming RF-S7.8mm F4 STM DUAL lens will bring to the table. Details are still slim on this particular lens, other than it’s designed with the Apple Vision Pro in mind, particularly its new Immersive Video capability. Best of all, this lens is compatible with existing cameras, though only the Canon EOS R7 has been named so far.

The RF-S7.8mm F4 STM DUAL lens is, of course, also compatible with Canon’s own EOS VR system, as is a slightly odder RF-S3.9mm F3.5 STM DUAL FISHEYE lens, also for the Canon EOS R7. As the name implies, the lenses for this module are farther apart, allowing for a wider field of vision and a deeper 3D effect. It does make your camera look weird and could potentially block easy access to the grip or buttons on the front of the camera.

At $1,099, the RF-S3.9mm F3.5 STM DUAL FISHEYE isn’t exactly cheap, but it’s also within reach of pro content creators. More importantly, they won’t need to buy another camera and can stick to the powerful Canon EOS R7, presuming they already own this model. The price for the RF-S7.8mm F4 STM DUAL for the Apple Vision Pro will most likely be revealed closer to its launch this Fall.

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Blackmagic Spatial Camera for Apple Vision Pro looks like a mini spacecraft

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A lot of the focus at Apple’s WWDC event has so far revolved around the cleverly named Apple Intelligence and its features for iPhones and iPads. Of course, that’s hardly the only thing the company talked about this week, and one of its more highly debated products did get its fair share of attention as well. Although the initial hype seems to have died down and complaints about the device’s comfort have popped up here and there, Apple is showing that the Vision Pro is still going strong and growing strong, expanding not only its features but also its reach to other markets. In fact, Apple has just revealed how the platform will become an even bigger space thanks to devices that will let creators design content specifically for visionOS, like this two-eyed camera that looks more like a miniature version of a space-faring cargo ship.

Designer: Blackmagic Design

One of the strengths of Apple’s spatial computing platform is the seamless fusion of the physical and digital worlds, which means plain two-dimensional objects like apps and photos look almost natural while floating in the air in front of you. Of course, that doesn’t take full advantage of the strengths of the Vision Pro headset, which requires crafting content designed specifically for it. For that, you’ll also need the right tools for the job, and the upcoming Blackmagic URSA Cine Immersive camera is one such new device made especially for Apple’s visionOS.

Like any camera system designed to capture stereoscopic 3D content, be it photos or videos, this Blackmagic Design spatial camera has two “eyes,” each of which boasts 8160×7200 sensor. The camera also has 16 dynamic range stops for better color quality and accuracy, and it supports recording 3D video at 90fps rates. This imaging is made possible with Blackmagic’s own RAW format as well as the built-in Blackmagic Media Module that provides 8TB of high-performance network storage. In theory, this would allow creators to record over two hours of 8K stereoscopic 3D immersive video in that high-quality format.

The camera’s design itself is as distinctive as its features. Made with a robust magnesium alloy chassis and lightweight carbon fiber polycarbonate composite skin, the camera is designed to keep up with filmmakers, regardless of where inspiration takes them. The URSA Cine Immersive’s blocky yet sleek aesthetic gives it a retro-futuristic flavor reminiscent of the design for spaceships in films and TV shows from the 80s and 90s. Add to the fact that it can be mounted beneath a drone for aerial shots, you shouldn’t be surprised if it gets mistaken for a UFO from afar.

The Blackmagic URSA Cine Immersive camera and an upcoming update to the famed Da Vinci Resolve Studio software are some of the first tools designed for Apple’s new Immersive Video format for visionOS. This is just one of the new features that are coming to the Vision Pro, including the ability to turn any plain 2D image into a spatial photo, with no additional hardware or software required. The Vision Pro headset is also being made available to more countries this month, which will hopefully increase the testing of the headset’s design and its features to help future iterations of Apple’s spatial computing platform.

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Blackmagic Spatial Camera for Apple Vision Pro looks like a mini spacecraft

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A lot of the focus at Apple’s WWDC event has so far revolved around the cleverly named Apple Intelligence and its features for iPhones and iPads. Of course, that’s hardly the only thing the company talked about this week, and one of its more highly debated products did get its fair share of attention as well. Although the initial hype seems to have died down and complaints about the device’s comfort have popped up here and there, Apple is showing that the Vision Pro is still going strong and growing strong, expanding not only its features but also its reach to other markets. In fact, Apple has just revealed how the platform will become an even bigger space thanks to devices that will let creators design content specifically for visionOS, like this two-eyed camera that looks more like a miniature version of a space-faring cargo ship.

Designer: Blackmagic Design

One of the strengths of Apple’s spatial computing platform is the seamless fusion of the physical and digital worlds, which means plain two-dimensional objects like apps and photos look almost natural while floating in the air in front of you. Of course, that doesn’t take full advantage of the strengths of the Vision Pro headset, which requires crafting content designed specifically for it. For that, you’ll also need the right tools for the job, and the upcoming Blackmagic URSA Cine Immersive camera is one such new device made especially for Apple’s visionOS.

Like any camera system designed to capture stereoscopic 3D content, be it photos or videos, this Blackmagic Design spatial camera has two “eyes,” each of which boasts 8160×7200 sensor. The camera also has 16 dynamic range stops for better color quality and accuracy, and it supports recording 3D video at 90fps rates. This imaging is made possible with Blackmagic’s own RAW format as well as the built-in Blackmagic Media Module that provides 8TB of high-performance network storage. In theory, this would allow creators to record over two hours of 8K stereoscopic 3D immersive video in that high-quality format.

The camera’s design itself is as distinctive as its features. Made with a robust magnesium alloy chassis and lightweight carbon fiber polycarbonate composite skin, the camera is designed to keep up with filmmakers, regardless of where inspiration takes them. The URSA Cine Immersive’s blocky yet sleek aesthetic gives it a retro-futuristic flavor reminiscent of the design for spaceships in films and TV shows from the 80s and 90s. Add to the fact that it can be mounted beneath a drone for aerial shots, you shouldn’t be surprised if it gets mistaken for a UFO from afar.

The Blackmagic URSA Cine Immersive camera and an upcoming update to the famed Da Vinci Resolve Studio software are some of the first tools designed for Apple’s new Immersive Video format for visionOS. This is just one of the new features that are coming to the Vision Pro, including the ability to turn any plain 2D image into a spatial photo, with no additional hardware or software required. The Vision Pro headset is also being made available to more countries this month, which will hopefully increase the testing of the headset’s design and its features to help future iterations of Apple’s spatial computing platform.

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The Apple Vision Pro is already playing a critical role in the Automotive, Filmmaking, and Healthcare industry

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Who knew that Porsche would become the Vision Pro’s most valuable customer?!

Addressing people for the first time since the Vision Pro went on sale in March, Tim Cook decided to give viewers an update of the Vision Pro’s success during this year’s iPad keynote. Although it isn’t clear exactly how many spatial headsets the company sold so far, although the Vision Pro is surely finding its footing in certain industries beyond just the average movie-watching and multi-screen workspace scenarios that Apple sold us on back at WWDC last year when the headset was first announced.

Cook mentioned that the Vision Pro is already becoming a crucial part of Porsche’s showroom experience, with the automotive giant investing heavily in building spatial experience centers around the Vision Pro and their cars. Prospective buyers can wear the Vision Pro to easily and quickly see all the car’s color options in virtual reality instead of looking at images or swatches in a catalog. The Vision Pro’s incredibly high resolution displays help customers experience the car in ways that were never though possible, allowing Porsche to provide a new dimension to their showroom’s UX in ways that other car companies cannot. Additionally, the headset also enables track experiences, and can also be used to train service technicians, harnessing the true power of Spatial Computing. Quite like the Apple Watch eventually settled into becoming a healthcare device, even though the company originally wanted it to be a fashion-tech wearable, the Vision Pro is only now finding its footing months after its announcement and delivery.

What’s remarkable is that Apple’s Vision Pro managed to breach the filmmaking industry and the healthcare industry just months after being delivered – something that Meta hasn’t really spoken at length about when it comes to their devices, and something that Microsoft’s own Hololens has taken years to achieve (at least in the healthcare and military research industries). Cook spoke about Dr. Tommy Korn, using the Vision Pro to improve surgical eye care through simulations and visualizations, while director Jon M. Chu was using the Vision Pro to oversee the entire post-production process for his upcoming film Wicked.

While entertainment and healthcare seemed like sure shot areas where the Vision Pro would create some form of procedural disruption, seeing Porsche invest so heavily in reinventing their showroom and technical training domains by relying on Vision Pros is fascinating. It’s been just over 2 months since the first Vision Pro was delivered to customers, so one can only wait and see what updates Apple provides us with over the next few months. The 2024 WWDC will mark the first anniversary of the headset’s announcement, and maybe we’ll get a few more upgrades to the device’s software as well as some updates on its industrywide acceptance. Hopefully even a price drop, perhaps? Or maybe that’s just wishful thinking!

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