If you thought Omega and Swatch were out of tricks to come up with new variations of the MoonSwatch, think again. The two brands just dropped three new collaborative releases today. Unlike the year full of “Full Moon” subtle variants and two Snoopy-inspired releases, these are Earth-inspired and incredibly creative.
Designer: Swatch + Omega
The new MoonSwatch collection, under the banner “Mission on Earth,” introduces three distinct models: Lava, Polar Lights, and Desert. These watches maintain the familiar look of the iconic Omega Speedmaster ‘Moonwatch’ but bring fresh, vibrant, and earthy inspirations into the design, each echoing unique natural phenomena. Priced at $300 each, these models are available exclusively at selected Swatch stores starting June 15. Let’s delve into the intricate details of each model, exploring the thoughtful design elements and how they pay homage to their inspirations and predecessors.
Mission on Earth: Lava
MoonSwatch Mission on Earth: Lava
The Mission on Earth Lava model is an embodiment of fiery energy and volcanic intensity. The vibrant orange Bioceramic case immediately catches the eye, creating a striking contrast with the black dial and bezel. This color choice is not merely aesthetic; it pays homage to the Speedmaster “Ultraman” with its signature orange seconds hand. The subdials on the Lava model feature Arabic numerals and indexes arranged in a radial format, reminiscent of the designs seen in the Speedmaster Alaska II and III projects. This attention to detail links the watch to its Omega heritage, while the modern Bioceramic material ensures durability and a lightweight feel on the wrist.
MoonSwatch Mission on Earth: Lava
The black VELCRO strap is a practical choice, featuring orange topstitching that ties the overall color scheme together. The strap’s design ensures a secure fit, suitable for both casual wear and more adventurous outings. The Super-LumiNova coating on the hands and hour markers provides excellent visibility in low-light conditions, enhancing both functionality and the watch’s visual appeal in the dark.
MoonSwatch Mission on Earth: Lava
The back of the watch continues the thematic focus with an engraved image of Earth as seen from space. This engraving reinforces the watch’s connection to the “Mission on Earth” theme and adds a unique touch that distinguishes it from other models in the collection.
Mission on Earth: Polar Lights
MoonSwatch Mission on Earth: Polar Lights
The Polar Lights model pops with its turquoise Bioceramic case, reflecting the mesmerizing colors of the Aurora Borealis. The dark blue dial, speckled with tiny silver-colored flakes, mimics the starry night sky and is inspired by aventurine glass dials. This design choice makes each watch unique, as the pattern of flakes varies slightly from piece to piece. The turquoise hands and tachymeter scale complement the case, creating a cohesive and visually stunning color scheme.
MoonSwatch Mission on Earth: Polar Lights
The recessed subdials feature white rings and radial indexes, a nod to the Speedmaster Alaska II and III projects. This continuity in design elements connects the Polar Lights to its Omega lineage while introducing a fresh and contemporary aesthetic. The blue VELCRO strap with turquoise stitching is functional and enhances the overall visual harmony of the watch.
MoonSwatch Mission on Earth: Polar Lights
The back of the Polar Lights model is particularly noteworthy. It features an engraving of Earth, viewed from space, emphasizing the “Mission on Earth” theme. This detailed engraving adds an element of artistry and uniqueness, making the watch a collector’s item.
Mission on Earth: Desert
MoonSwatch Mission on Earth: Desert
The Desert model offers a more subdued yet sophisticated aesthetic, inspired by the vast sandy expanses that cover a significant portion of the Earth’s surface. The sand-colored Bioceramic case, crown, and pushers blend seamlessly with the greige (taupe) dial and strap, creating a monochromatic look that’s elegant and versatile. The hands and tachymeter scale in sand color maintain the cohesive theme, while the radial subdials nod to the Speedmaster Alaska II and III projects.
MoonSwatch Mission on Earth: Desert
The greige VELCRO strap, featuring contrasting sand-colored stitching, ties the design together and ensures a secure fit. This watch is perfect for those who prefer a more understated look without sacrificing the rich heritage and design cues of the Omega Speedmaster.
MoonSwatch Mission on Earth: Desert
The back of the Desert model, like its counterparts, features an engraving of Earth from space. This detail reinforces the watch’s connection to the “Mission on Earth” theme and adds a layer of depth to its design.
Design Comparison: Original Mission to Earth vs. Polar Lights
New MoonSwatch Mission on Earth: Polar Lights
Comparing the original Mission to Earth with the new Polar Lights model highlights Swatch and Omega’s evolution in design creativity. The original Mission to Earth featured a traditional, restrained color palette, focusing on earthy tones that reflected a grounded aesthetic. In contrast, the Polar Lights model embraces a bold and vibrant approach with its turquoise and dark blue color scheme inspired by the Aurora Borealis.
Original MoonSwatch Mission on Earth
The aventurine-inspired dial of the Polar Lights, with its speckled silver flakes, introduces a unique element absent in the original. This design choice makes each watch distinct, adding a personal touch that collectors appreciate. While the original focused on traditional elements, the Polar Lights model pushes boundaries with its dynamic and visually captivating design.
The original Original MoonSwatch Mission on Earth vs the new Mission on Earth: Polar Lights
Original Moonswatch Mission on Earth
As a watch collector, the Polar Lights model stands out as the most compelling option among the new releases. Its striking color scheme and unique dial make it a must-have for enthusiasts. This model represents a significant departure from the original Mission to Earth, showcasing Swatch and Omega’s commitment to innovation and their ability to cater to diverse aesthetic preferences. This comparison underscores the brands’ dedication to blending heritage with contemporary design, making the MoonSwatch collection a compelling choice for watch enthusiasts.
I live in a country where it’s always hot most of the year (except when it’s raining). It’s a 15-minute walk under the scorching sun from my house to my workplace and it’s something I’ve gotten used to already (albeit with a lot of complaining). I am aware of all the UV rays that I’m absorbing every day although there’s no clear manifestation of it unless I check my weather app. But it’s a very real problem that our constant exposure to UV rays will eventually bring harm to our skin.
A speculative biofabrication project by Central Saint Martins graduate Maca Barrera called Melwear project tries to imagine clothes that are made from skin pigment melanin. They can actually become a form of sun and UV protection for us and even let us know what level of UV exposure we’re getting. This project actually uses two different technologies: the creation of melanin-produce bacteria and extracting the pigment from it and the bioprinting of artificial tissues with living cells.
The idea is to use bacterial melanin as sunscreen to shield our bodies from UV radiation since it has UV absorbance and antioxidant properties. The speculative membrane with encapsulated melanin will supposedly become darker the more the wearer is exposed to UV rays. Basically it’s supposed to become a second skin that will protect the user and also react with the environment so they become more aware that we need protection from the sun and to prevent skin cancer as well.
This is still very much a speculative project so there’s no functional prototype yet other than the production of the bacterial melanin and the testing of the bioprinting technology. It’s an interesting idea that can hopefully be explored more, although thinking about wearing something that’s made from melanin doesn’t necessarily bring visions of fashionable outfits.
In 2022, reports highlighted a significant trend among Iranian students and entrepreneurs: nearly 50% expressed a desire to emigrate, and 62% were undecided about returning home. This emigration wave, driven by the pursuit of better opportunities, underscores a broader narrative of seeking growth despite facing mental, emotional, and physical challenges. Olka, meaning “homeland” in Persian, is a product born from this very spirit of resilience and transformation.
Olka is a bag that symbolizes the journey of Iranian youth who venture abroad to build better lives. Inspired by these stories, it captures the essence of migration as a path fraught with pain yet ripe with potential for growth. The design metaphorically represents this journey, where every slit and seam is a stepping stone toward creating something beautiful, similar to a flower blooming through adversity.
Designer: Maryam Hosseini
Leather, known for its durability, often outlasts the threads used in stitching, which degrade faster, compromising the overall longevity of leather products. Olka addresses this issue innovatively by eliminating stitches altogether. Instead, it uses a modular interlocking system where leather pieces fit seamlessly together. This not only enhances the product’s durability but also streamlines production, as the assembly process is faster and more efficient. Additionally, any damaged component can be easily replaced, extending the bag’s life and making it sustainably fashionable.
One of Olka’s standout features is its consumer-centric design approach. The bag comprises 72 genuine cow leather pieces, each meticulously designed in 2D and 3D using AutoCAD and precisely cut with laser technology. These pieces are interwoven, creating a sturdy, cohesive structure without the need for stitching. Consumers have the option to order the bag in separate components, accompanied by a manual, allowing them to assemble it themselves. This DIY aspect fosters a deep emotional connection and sense of belonging, as users actively participate in the creation of their bag.
Olka also includes a handcrafted inner bag made from genuine cow leather, which can be used independently as a minimalist crossbody bag. This dual-functionality adds to the product’s versatility and appeal, catering to various needs and occasions.
The journey to creating the bag involved extensive research across several domains, including interlocking systems, modular design, consumer behavior, DIY product trends, and the migration patterns of young Iranians. This thorough exploration ensured that Olka was not just a product, but a solution that resonates deeply with its target audience. The primary challenge faced during Olka’s development was ensuring that the interlocked components provided strength comparable to traditional stitching. Additionally, the concept of delivering the bag in separate pieces for consumer assembly required meticulous testing to guarantee ease of use and durability. The successful resolution of these challenges is a testament to the innovative spirit and technical expertise behind the bag.
Jackets have had a reputation for being predominantly a winter/rain garment. However, the folks at Alpargali have designed a jacket that isn’t just made to be worn all around the year, but it also has enough storage to replace your backpack or sling bag. With an all-weather design that allows you to wear the jacket anywhere you go, and a whopping 14 pockets for everything from your keys to even a laptop, the Alpargali gives you the convenience of a waterproof/windproof jacket that looks slick, and distributes all your belongings so effectively, you can carry an entire backpack worth of stuff without the bulk or shoulder-strain of a backpack.
There are two distinct parts to the Alpargali’s design – its build, and its functionality. On the build front, the Alpargali looks like your classic outdoor windbreaker-style jacket, with a nylon exterior that keeps wind and water out. It’s simultaneously built to be durable yet comfortable – with 70D nylon on the outside and the inside that offers protection from the elements as well as gives the jacket abrasion resistance. The Alpargali also has a zip that extends upwards to become a windguard for your mouth, and an adjustable hood with clear windows on the side that let you have 180° vision on the sides. When it’s cold, the jacket’s built-in fingerless gloves keep you toasty, and when it’s hot, underarm vents let your body breathe by boosting ventilation inside the jacket. A reflective graphic on the back keeps you visible at night – pretty helpful considering the jacket’s all-black design, and built-in shoulder straps let you carry the jacket like a backpack when you don’t want to wear it.
The second, and arguably the part worth highlighting the most, is the Alpargali’s functionality. Armed with more pockets than you could imagine, the jacket doubles as storage for every single one of your belonging, practically turning them into EDC or everyday carry. It comes with pockets strategically located on both the inside as well as the outside of the garmet, giving you a place to store every conceivable thing you own, from a dedicated slot for your phone, to separate pockets for your keys, an RFID-blocking pocket for your payment cards, a tappable pocket for subway cards or access cards at work, a separate pocket for a camera, as well as another for a camera lens, a waterproof pocket for bottles or cans, and even a large pocket at the back for a tablet or even a small 13″ laptop. Overshadowing most jacket pockets by 7x, the Alpargali is basically a backpack built into a jacket. Your belongings get spaced out across your body, keeping the jacket looking slim, and you don’t feel the weight on your shoulders either.
A jacket that doubles as a backpack comes with a heavy list of responsibilities, which means there’s a high emphasis on quality. The Alpargali is made from 70D nylon, which can resist 18,000 abrasion cycles, while still being waterproof and breathable. The jacket is made from 92 panels of fabric (it’s all those pockets), assembled together using 40,000 stitches. The nylon fabric as well as the jacket’s cut offer incredible freedom of movement, so you never feel restricted. 13 waterproof YKK zippers protect you as well as your belongings, and with a moisture vapor transmission rate of 15,000g/m²/24h, the jacket’s fabric does a remarkable job of keeping water out no matter how bad the weather. It may stop water, but it lets vapor pass through, so your body’s sweat makes it out of the jacket, keeping you dry and comfortable.
Given that backpacks really don’t have a season, the Alpargali was also made to be an all-weather jacket. Of course it works well in the rain and the cold, but the jacket’s just as well suited for spring too, with underarm flaps that boost breathability and ventilation. If you ever feel like taking your jacket off in the summers, the Alpargali comes with backpack-inspired straps that let you wear the jacket on your shoulders, so you can shed the jacket in the heat while still carrying it on you.
The Alpargali Jacket starts at a discounted $149, which is quite a steal considering you’re getting a jacket AND a backpack for that amount. It comes in 5 different sizes, ranging from S to 2XL, ships worldwide, and for just $30 more, you can upgrade to the Adventure combo that includes a functional 6-pocket sling bag along with the jacket.
The Onitsuka Tiger MEXICO 66 SD shoes perfectly blend classic style and modern flair, making them an exciting choice for anyone who wants to step up their sneaker game. These shoes come in various colors, so there’s something for everyone, but let me tell you why I picked the green ones—they’re just too cool to pass up.
First off, let’s talk about the color. The MEXICO 66 SD in green features a striking mix of green, red, and yellow on a creamy white background. The green and red stripes on the sides really pop, giving the shoes a vibrant, sporty look without being over the top. They’re like a burst of energy for your feet!
Premium Materials and Superior Comfort
The upper part of the shoe is made from high-quality goat leather. This means they’re soft, comfy, and tough enough to handle daily wear and tear. The leather gives them a premium feel, so you can easily rock these sneakers for different occasions, whether heading to a casual hangout or a more stylish event. Goat leather is known for its softness and flexibility, making it an excellent choice for shoes that need to be durable and comfortable.
Onitsuka Tiger MEXICO 66 SD: ColorsBIRCH/GREEN
One of my favorite features is the OrthoLite liner. This plush insole offers incredible cushioning and support, making these shoes super comfortable for all-day wear. Here’s the kicker: these are the first pair of sneakers I’ve found that are perfect for going sockless. I’m unsure if this is by design or an unintended feature, but the MEXICO 66 SD ticks all the boxes for sockless comfort. First, the liner is designed to keep your feet comfortable all day, making it feel like you’re walking on clouds. The antimicrobial properties of the OrthoLite insole also help keep your feet fresh and reduce odor, which is especially important when you’re going sockless.
The soft goat leather upper is another critical factor. It’s gentle on your feet, reducing the risk of blisters and discomfort often resulting from going sockless. The interior lining is smooth and supportive, preventing the sidewalls from wrinkling or crumbling, which can be a significant issue with other sneakers. The overall design and material choices make these shoes a dream to wear with no-show socks or none at all. The leather molds to your foot over time, enhancing the fit and comfort with each wear, making these shoes an excellent long-term investment for your wardrobe.
Real-World Durability and Versatility
Onitsuka Tiger MEXICO 66 SD: ColorsBIRCH/GREEN + Onewheel Pint X
I don’t baby these shoes, and they remain looking great after all kinds of use. Whether it’s sessions on the rowing machine, yard work, or riding around on my Onewheel, these shoes handle it all. On the Onewheel, the flat soles are perfect. They allow me to feel the board, make tiny adjustments quickly, and maintain balance effortlessly. The minimalist design also makes them my go-to shoes for driving. The soles offer an excellent pedal feel, making driving a more connected experience.
If you’re spending almost $200 on these shoes, they must look good and perform well in different situations. The durable materials and robust construction ensure they withstand rough and frequent use. After all these activities, from intense workouts to outdoor chores, the MEXICO 66 SD still looks fresh and stylish. The combination of a comfortable fit, excellent support, and sturdy build makes them versatile enough to handle any challenge while maintaining their sleek appearance.
Detailed Craftsmanship and Versatile Colorways
The branding on these shoes is spot-on. The Onitsuka Tiger logo is perfectly placed on the tongue, heel, and top eyelet. The tongue has the classic red label with the Onitsuka Tiger name, and there’s a cool yellow tab on the heel with the Tiger logo. These little touches add to the overall style and make the shoes easily recognizable.
Another highlight is the rubber sole. It’s designed to provide excellent grip and stability, so you won’t have to worry about slipping, no matter where you are. Plus, the low-profile design keeps the shoes looking sleek and modern, making them a versatile addition to your wardrobe. The tread pattern on the sole ensures reliable traction, whether navigating city streets or taking a casual hike.
Let’s explore some details that make these shoes stand out. The stitching and paneling are top-notch, adding durability and a touch of flair. The precise stitching reinforces the shoe’s structure and showcases the quality of craftsmanship. You can tell a lot of thought went into making these shoes as durable as they are stylish. The multi-panel construction enhances the shoe’s durability and provides flexibility, ensuring each step is comfortable and natural.
From a top-down view, the laces are threaded through metal eyelets, ensuring a secure fit. The high-quality laces stay tied, so you won’t have to worry about them coming undone during your day. This practical feature keeps the sporty look intact while making the shoes perfect for everyday wear. The metal eyelets also add a touch of sophistication, complementing the shoe’s overall design.
The back of the shoe features crisscrossing stripes around the heel, adding depth and texture. The yellow heel tab isn’t just for looks—it’s a handy pull tab that makes putting on these shoes a breeze. Every detail has been considered to ensure these shoes are functional and fashionable.
While I chose the green design because it’s my favorite color, the MEXICO 66 SD line offers many other fabulous colorways. There’s the classic navy blue and white combo, which is timeless and versatile. If you want to make a bold statement, the vibrant yellow with black stripes is sure to turn heads. For a more minimalist look, the all-white version is sleek and sophisticated. Dark navy is another excellent option, providing a rich tone that pairs well with various outfits.
Onitsuka Tiger MEXICO 66 SD: ColorsWHITE/DIRECTOIRE BLUE
Other excellent options include beige and brown for a natural, earthy vibe and a sporty white base with blue and red stripes. Check out the beige design with green or orange stripes if you want something unique. There’s even a beige version with brown and green accents, adding a subtle yet distinctive touch.
Each colorway has the same high-quality leather upper and OrthoLite liner for comfort and durability. The variety of colors means you can find a pair that perfectly fits your style. Whether you’re out for a casual day or need reliable shoes for light activities, the MEXICO 66 SD delivers performance and style. These shoes are a fun and exciting choice for anyone looking to add a versatile, stylish sneaker to their collection.
Historical Value and Iconic Design
The MEXICO 66 line carries a rich history that dates back to the origins of the Onitsuka Tiger brand. Onitsuka Tiger was founded in 1949 by Kihachiro Onitsuka with the mission to promote health through sports. The brand quickly gained a reputation for its innovative designs and high-quality footwear.
Kihachiro Onitsuka, Founder of Onitsuka Tiger, circa 1953
The original MEXICO 66 debuted in 1966 and was introduced ahead of the 1968 Mexico City Olympics. It was the first shoe to feature the now-iconic Onitsuka Tiger stripes, symbolizing the brand’s commitment to quality and performance. Athletes worldwide wore the MEXICO 66, and it became a staple in both the sports and fashion industries.
Olympian runner Abebe Bikila woree Onitsuka as his official shoes Uma Thurman wearing Onitsuka Tiger in Kill Bill Vol. 1
Popular colorways of the original MEXICO 66 included classic combinations like white with blue and red stripes, navy with white stripes, and yellow with black stripes. These designs provided functionality for athletes while offering a stylish option for everyday wear.
The MEXICO 66 SD continues this legacy, incorporating modern materials and technology while staying true to the original design elements. The shoe’s classic silhouette and contemporary features make it a timeless piece that honors its historical roots while appealing to today’s fashion-forward crowd. The blend of heritage and innovation in the MEXICO 66 SD ensures that it remains a relevant and beloved choice for sneaker enthusiasts worldwide.
You can see up to 20% of muscle loss in just 11 days of being in space. Astronauts have to exercise nearly two and a half hours each and every day to prevent muscular atrophy. Sounds pretty scary, doesn’t it? Exposure to zero gravity causes muscle fibers to shrink, making astronauts much weaker and less coordinated. Whoever thought that the lack of gravity could affect our health THIS much??
Designed to help astronauts stay fit through regular movements, the Cosmofit Exosuit was imagined for astronauts making their way to the moon with SpaceX’s upcoming mission that aims to set up a lunar base to replace the ISS in 2030. Created by Minwoo Lee, a student at Hongik University, the Cosmofit is designed to be worn indoors, and uses resistance-based training to turn simple activities like walking or reaching out for something into a micro-workout. Astronauts therefore exert more to perform basic activities, and can retain their muscle mass while in a zero gravity environment.
Designer: Minwoo Lee
The Cosmofit bodysuit is made of two distinct parts – the suit itself, and the mechanical augmentations that attach onto the back and around your waist, or the ‘exo’ part of the suit. The suit features electrode pads laid out around different muscle groups, providing electrical stimulation to different muscles in the body to keep them active and healthy, while also helping with muscle recovery after stressful workouts. By providing electrical pulses, the suit can help rebuild muscle tissue and help with recuperation.
Meanwhile, the exoskeleton on the outside uses a series of motors to provide mechanical resistance to help you exert more pressure while moving around. This turns regular activities into mini workouts (sort of like jogging or exercising with weights strapped to your ankles) that prevent muscles from atrophying or growing weak.
The EMS (electrical muscle stimulation) suit can be worn for long periods of time, with the exoskeleton only strapped on for certain hours in the day. There’s even a potential for the exoskeleton to track vitals and fitness levels through activity, giving astronauts a comprehensive look at how healthy they are. Two and a half hours of exercise a day sounds like quite a task… turning just daily movements into a fitness regimen sounds like a much easier way to stay healthy in zero gravity, doesn’t it??
Introducing the HMD’s Phonecore range, which is a destined conversation starter no matter the gathering you are heading into. This range of smartphone-inspired accessories includes a pair of Pulse Pro-inspired sunglasses that look like an impressive pair of smart glasses, a smartphone backpack, and a belt that’s made to hold your phone like a policeman’s walkie-talkie in the belt.
The striking smart glasses and other accessories in glacier green color are made by HMD in partnership with fashion designer Sinead Gorey. Made during the London Fashion Week, the eyewear is a little like a functional pair of smart glasses we have seen over the years; it’s a statement-making device with elongated rectangular black lenses and an oversized frame that mimics the screen of the new phone.
Besides the glasses, the Phonecore range in itself is intended to accentuate the HMD Pulse Pro unlike anything gimmicky seen before. The range of accessories has the industry talking about its oversized design and bold outlook, which ‘won’t make you smart but would definitely make the HMD smartphone, smarter.’
Along with the oversized glasses, as mentioned above, the Phonecore range includes a mobile backpack. This is a 3D-printed backpack which is big enough to only carry a smartphone. It is complemented by a toolkit-style belt with a pouch, designed again to carry nothing but your phone. Interestingly, none of these accessories are usable in real-life scenarios, it’s only to satiate your style quotient.
HMD Pulse Pro is a discussion-worthy debut smartphone under their own brand. It comes with interesting new features, which are unique to the sub $200 range, like affordable spare parts for at-home reparability, over three years of updates, and fast storage. But the aspect that kills it really is its 50-megapixel front camera with gesture-activated selfie features. The phone bleeds tech and its supporting accessories catapult that richness to new style heights. The complementing Phonecore collection will be available in limited quantities for style seekers.
The meteoric rise of On Cloud shoes in the athletic footwear market is attributed to their revolutionary CloudTec technology, offering soft cushioning and energy return combined with lightweight and stylish designs. These shoes provide exceptional versatility across various terrains, making them suitable for road running, trail running, and everyday wear. Strategic partnerships with high-profile athletes and a solid commitment to sustainability through initiatives like the Cyclon program and CleanCloud technology further boost their appeal. My family’s personal experiences with the durability and comfort of On Cloud shoes underscore their exceptional craftsmanship and high-quality materials, solidifying their reputation as a trusted choice for performance and casual use.
Designer: On + Roger Federer
Technology Making Every Step Feel Like a Cloud
CloudTec technology sets On Cloud shoes apart from other running shoes. Imagine stepping on tiny, soft clouds every time you walk or run. That’s the magic of CloudTec! This innovative technology is at the heart of every On Cloud shoe, providing runners and walkers with an outstanding comfort and performance experience.
When you look at On Cloud shoes, you’ll notice the distinctive “cloud” pods on the bottom. These hollow pods act like tiny bubbles. As you walk or run, these pods compress and squish down, making your landing soft and gentle, like stepping on a cushion. This is especially noticeable in models like the On Cloud 5 and the Cloud X, where the pods are designed to absorb impact effectively, reducing the strain on your feet and legs.
Cloud X 3 Training Shoe (Women)
But the magic doesn’t stop there. After the pods compress during your landing, they quickly bounce back to their original shape when you push off with your toes for your next step. This bounce gives you a little extra spring in your step, helping you move forward more quickly. This feature is particularly beneficial in On Cloudflow, a shoe runners favor for its responsive and energetic feel during fast-paced runs.
On CloudFlow
CloudTec’s ability to provide soft landings and bouncy takeoffs makes it unique. Traditional running shoes might feel hard or stiff when you land, but CloudTec ensures that every step is cushioned. At the same time, the bounce helps you propel forward, enhancing your performance without compromising comfort. The Cloudflyer model, designed for stability and support, showcases how CloudTec can adapt to different running needs while offering that cloud-like feel.
This technology enhances both comfort and performance. For example, the Cloudswift features CloudTec combined with Helion super foam, providing a smooth, comfortable ride with excellent energy return. Whether training for a marathon or just enjoying a leisurely walk, the soft landings protect your joints, while the responsive takeoffs boost your performance.
On Helion Superfoam
Lightweight and Minimalist Design Allows For Speed and Agility in Every Step
In addition to their innovative CloudTec technology, On Cloud shoes are renowned for their lightweight and minimalist design. This design philosophy is perfect for modern runners who value speed and agility. On Cloud shoes are built to be incredibly light, using materials that reduce weight without sacrificing support or durability.
For instance, the On Cloud 5 is one of the lightest models in the lineup, making it ideal for everyday wear and casual runs. Its minimalist design means that it lacks the bulky, heavy materials found in traditional running shoes, allowing runners to feel faster and more agile. This lightness doesn’t come at the expense of support, as each shoe is carefully engineered to provide the stability and structure needed for a comfortable run.
On Cloud 5
The aesthetics of On Cloud shoes also play a significant role in their popularity. They come in various stylish colors and sleek designs, appealing to those who want their running shoes to look as good as they feel. The Cloud X, for example, offers a range of vibrant color options that stand out whether you’re running in the park or walking around town. The attention to design detail extends to small features like reflective decals for added visibility and a tiny Swiss flag on the rear of the right shoe, showcasing their Swiss heritage.
Depending on where you live and the local climate, you might prefer the waterproof versions of On Cloud shoes. Models like the Cloudventure Waterproof are designed to keep your feet dry during wet weather runs. While these waterproof versions gain a little weight and sacrifice some breathability, they provide excellent protection against the elements, ensuring your socks and feet stay dry, which can make a big difference in comfort and performance during a rainy run.
The lightweight construction and eye-catching design make On Cloud shoes functional and fashionable. Whether you prefer the bold colors of the Cloudflow or the classic look of the Cloud, there’s a design to match every style. This blend of performance and aesthetics ensures that On Cloud shoes remain a top choice for runners and casual wearers.
Versatility Across All Terrain Lets You Conquer Roads and Trails Alike
Transitioning to the versatility of On Cloud shoes, it’s evident that they are designed to handle a variety of terrains, both on and off the trails. This adaptability is a key factor in their widespread popularity among runners and outdoor enthusiasts. Whether you’re pounding the pavement, navigating rocky trails, or enjoying a mix of both, On Cloud shoes have got you covered.
Cloudventure Peak 3
Models like the Cloudventure are specifically engineered for trail running, offering excellent grip and stability on uneven surfaces. The aggressive outsole design ensures that you maintain traction, even on slippery or loose ground. The Cloudventure’s durable construction and protective features make it ideal for tackling rugged terrain, providing confidence and support with every step.
For those who prefer road running, the On Cloudstratus offers a smooth and stable ride on paved surfaces. Its double layer of CloudTec cushioning absorbs impact effectively, making long runs on hard surfaces more comfortable. The Cloudstratus also features a responsive Speedboard that enhances your stride efficiency, making it a favorite for distance runners.
Cloudstratus 3
But the flexibility of On Cloud shoes extends beyond running. The Cloudultra is perfect for those who enjoy a mix of activities, from trail running to hiking to casual wear. Its adaptable design and superior comfort make it a great choice for any outdoor adventure. Whether you’re exploring new trails or simply walking around town, the Cloudultra provides the support and cushioning you need.
Cloudultra 2
This versatility ensures that On Cloud shoes are not confined to a single type of activity or terrain. They are built to transition seamlessly between different environments, making them a reliable choice for outdoor pursuits. With On Cloud shoes, you can confidently tackle any adventure, knowing that your footwear is designed to perform, no matter where your journey takes you.
The Influencer Effect and Celebrity Endorsements: Boosting Popularity
Another significant factor contributing to the popularity of On Cloud shoes is the influence of celebrities and social media endorsements. Strategic partnerships with well-known athletes and influencers have significantly boosted the brand’s visibility and popularity. The involvement of notable tennis players in product development showcases On’s commitment to performance and innovation.
Roger Federer, a co-entrepreneur and investor in On since 2019, plays a significant role beyond mere sponsorship. He collaborates closely with the company’s founders and product development teams, bringing his extensive experience and insights to enhance On’s products and marketing strategies. This partnership began organically when Federer was seen wearing On shoes, leading to a deeper involvement due to shared values and a passion for innovation. One notable outcome of this collaboration is “THE ROGER” series, a tennis-inspired sneaker line that combines Swiss engineering with Federer’s input to deliver high performance and comfort.
On and Roger Federer
Federer’s involvement was a strategic move that paid off significantly. He spent 20 days in the lab with the On team, developing the pro tennis shoe to meet his high standards. This hands-on approach allowed Federer to contribute directly to the design and functionality of the shoes, ensuring they met the demands of professional athletes.
The limited edition Roger Centre Court 0-Series On sneaker
Building on Federer’s influence, On has recently signed world No. 1 Iga Świątek and American rising star Ben Shelton. Świątek, a three-time Grand Slam champion, is the first female tennis player to join On. She will wear On’s tennis shoes and apparel and contribute her ideas to developing new products tailored to athletes’ needs. Świątek’s endorsement aligns with On’s core values and commitment to supporting top-tier athletes.
Ben Shelton, known for his athleticism and power, also joins On as the brand’s first male tennis player. His early success, including reaching the quarterfinals at the Australian Open and winning the Japan Open, underscores his potential. Shelton’s partnership with On allows him to grow with a company making significant strides in the tennis world.
These endorsements highlight On’s strategy to integrate athlete feedback into their product development, ensuring their offerings meet the highest performance and innovation standards. This approach enhances On’s reputation in the sports industry and helps them create products that resonate with both professional athletes and everyday users.
Commitment to Sustainability
On Cloud’s commitment to sustainability is a core aspect of its brand identity, driving innovation in product design and corporate practices. The company has implemented several groundbreaking initiatives to reduce its environmental footprint and promote a circular economy.
One of the flagship sustainability projects is the Cyclon program, which exemplifies On’s dedication to circularity. This program offers high-performance gear designed to be fully recyclable. A prime example is the Cloudneo shoe, which is made from over 50% castor beans. Instead of purchasing the shoe outright, customers subscribe to it. When the shoes are worn out, they return them to On, where the materials are recycled into new products. This model reduces waste and ensures that materials are continually reused, aligning with the principles of a circular economy. The Cyclon-T, a performance tee made with over 90% bio-based materials, is another product in this line, showcasing On’s commitment to renewable resources.
In addition to the Cyclon program, On has developed CleanCloud technology, which transforms carbon emissions into high-performance materials. The Cloudprime shoe is a notable product from this initiative, featuring an EVA foam sole made with 51% CO2. This innovative approach captures carbon emissions, converts them into ethanol, and transforms them into various materials used in footwear and apparel. This process helps reduce atmospheric CO2 and sets a new standard for sustainable material production in the industry.
On Running also focuses on sustainable production practices across its entire product line. The company is working towards eliminating petrol-based materials and replacing them with fossil-free alternatives. The CleanCloud fabric in their Pace collection incorporates 20% recycled carbon emissions, demonstrating how On integrates sustainability into its apparel line.
Moreover, On has launched re-commerce platforms like Onward to extend the lifecycle of its products. This initiative allows customers to return used gear, which is then refurbished and resold, reducing waste and promoting a culture of reuse. On’s commitment to sustainability is further evidenced by its ongoing efforts to improve the production processes of its core technologies, such as the Speedboard, to minimize waste and emissions.
On Speedboard
By integrating sustainable practices into every aspect of their business, from material selection to production and end-of-life recycling, On Running addresses the environmental impact of their products and leads the industry in eco-friendly innovation. This holistic approach ensures that On’s products meet the highest performance standards while supporting a more sustainable future for the planet.
Exceptional Craftsmanship and Quality Materials
On’s dedication to exceptional craftsmanship and the use of high-quality materials sets it apart in the athletic footwear industry. This commitment is evident in its advanced technologies, sustainable practices, and user experiences, which speak volumes about the brand’s reliability and performance.
From my own experience, On Cloud shoes have consistently delivered on their promise of comfort and durability. I own a pair of On Cloud 5 Waterproof shoes, which have served me well in various weather conditions. Initially, these shoes provided excellent waterproofing and support during my runs, keeping my feet dry and comfortable even in wet conditions. Over time, as they transitioned from my go-to running shoes to my yard shoes, their durability continued to impress me, showcasing the long-lasting quality of On’s materials and construction.
My wife shares a similar appreciation for On Cloud shoes. She primarily wears the Cloud 5 model for her daily activities and workouts. The lightweight design and superior cushioning of the CloudTec technology make them her preferred choice for short runs and long walks. The breathability and comfort provided by these shoes have enhanced her overall experience, making them an indispensable part of her active lifestyle.
Our 13-year-old daughter is also a fan of On Running. She owns a pair of On Cloud 5 All Terrain and proper tennis shoes, perfect for her adventurous spirit. Whether she’s running on trails or competing in tennis matches, these shoes provide the necessary grip and stability to keep her safe and comfortable. The stylish design also appeals to her, making them a hit among her friends and peers.
Between the three of us, we own seven pairs of On Running shoes, each serving a unique purpose yet all sharing the same high quality and performance standards. The variety in On’s lineup—from specialized tennis shoes to versatile all-terrain options—ensures that every family member can find a model that fits their needs.
On Cloud’s exceptional craftsmanship and use of high-quality materials are reflected in the positive experiences my family and I have had with their products. From the durability of the Cloud 5 Waterproof shoes to the comfort of the Cloud 5 and the versatility of the All Terrain model, On Running has proven to be a reliable and preferred brand in our household.
Imagine a single bag that transforms into countless forms, adapting to your mood and needs. This might sound like sci-fi, but it’s actually the beautiful Infinite Convertible Bag, designed by Maryam Hosseini. Addressing the need with elegance and innovation, the Infinite Bag emerges as a testament to timeless design inspired by the rich heritage of Iranian architecture while embracing the principles of sustainability and versatility.
Designer: Maryam Hosseini
The genesis of the Infinite Bag draws inspiration from the intricate geometry pattern beautifying the dome of the music hall of Aali Qapu, an imperial palace nestled in Iran, dating back to 1957 C.E. Iranian architecture during the Safavid period was deeply rooted in mathematical precision and geometric proportions, echoing the language of nature itself. The domes of this era exemplify a seamless fusion of art and mathematics, where 2D designs effortlessly transform into mesmerizing 3D spaces through meticulous layering.
Embracing this ethos, the bag ingeniously incorporates origami techniques to fold its leather pieces into an array of shapes, echoing the transformative essence of Iranian architectural masterpieces. Like a puzzle waiting to be solved, the bag offers over 40 different configurations, both symmetrical and asymmetrical, allowing users to tailor its shape to match their mood or occasion. Contemporarily, we all know that individuality reigns supreme, and the Infinite Bag emerges as a canvas for self-expression, empowering users to craft their unique narrative with every fold.
Crafted from 96 pieces of genuine cow leather and 18 sets of no-sew snap metal buttons, the Infinite Bag is a testament to meticulous craftsmanship and attention to detail. Each component is meticulously designed in both 2D and 3D using AutoCAD before being precision-cut with laser technology. The pieces are then delicately attached to a soft and foldable suede base, culminating in a masterpiece sewn entirely by hand. The design team grappled with the delicate balance between form and function, ensuring that the bag retained its exquisite aesthetics while remaining practical for everyday use. Furthermore, the selection of materials posed its own set of hurdles, with the team meticulously scrutinizing various options to find the perfect balance of durability and flexibility.
Every parent understands the importance of instilling good habits in their children from a young age. Whether it’s tidying up after themselves or learning to organize their belongings, these habits lay the foundation for a disciplined and organized life. However, getting kids to adopt these habits can sometimes be a challenge, especially when it comes to something as mundane as hanging clothes. That’s where Banannang steps in.
Banannang is not just any ordinary hanger; it’s a cleverly designed tool that makes the process of hanging clothes fun and engaging for young children. Developed by a team passionate about fostering good habits in children, Banannang aims to revolutionize the way kids interact with their clothing and their environment.
One of the most common grievances of parents is the sight of clothes strewn across the floor or piled up on chairs – the infamous “chair of used clothes” in many households. These are clothes that aren’t necessarily dirty enough to be thrown in the laundry but still need to be tidied up. Banannang addresses this issue by turning clothes-hanging into a playful activity that children enjoy.
At first glance, Banannang resembles a banana, with its round, soft curved shape and bright color. This design isn’t just for aesthetics; it’s specifically tailored to fit the size, usability, and convenience of children’s hands. The hanger’s playful banana shape instantly captures the attention of young minds, inviting them to explore and engage with it.
But Banannang is more than just a cute hanger – it’s a tool for learning and development. For children who are unfamiliar with hanging clothes or who simply haven’t formed the habit yet, Banannang provides a fun and natural way to learn. Modeled after the behavior of monkeys peeling bananas, Banannang teaches children how to use hangers through imitation and practice.
The process is simple and intuitive, making it easy for children to grasp. Step by step, they learn to bring out the banana-shaped hanger, hold it, hang their clothes on it, and organize them neatly. By associating the act of hanging clothes with something as familiar and enjoyable as peeling a banana, Banannang makes the learning process both educational and enjoyable.
Moreover, Banannang’s branding reinforces its mission of promoting free and diverse personalities in children. The pattern of freely laid bananas on the hanger represents the idea of children expressing themselves without being confined by rigid molds. It sends a message that forming good habits doesn’t have to be boring or restrictive; it can be a fun and liberating experience.
By combining innovative design with educational principles, Banannang empowers children to take ownership of their belongings and develop essential life skills from a young age. So, the next time you’re struggling to get your child to hang up their clothes, why not give Banannang a try? After all, who can resist the allure of a banana-shaped hanger?
