This Hybrid Reusable Toothbrush is Paving the Way for Sustainability in Hospitality

The hospitality industry, known for its opulence and luxury, has often been criticized for its unsustainable practices and excessive waste generation. From daily toiletry replacements to the use of single-use plastics, the industry’s environmental impact is significant. However, a revolutionary product called the Promo Toothbrush, developed by Asahi Industries Co. Ltd., is set to transform the industry’s approach to sustainability.

Designer: Doogdesign. Inc.

In the quest for providing premium service, hotels often replace toiletries daily, even though guests typically stay for no more than a week. This results in a tremendous amount of waste, particularly when it comes to items like plastic toothbrushes. Designed for two months of use, these toothbrushes are needlessly discarded every day or every two days, depleting valuable resources.

The Promo Toothbrush offers a sustainable alternative. This hybrid reusable toothbrush is crafted with 50% less petroleum-based plastic compared to conventional products. Its lightweight design and utilization of naturally derived materials, such as rice husks, contribute to a significant reduction in petroleum-derived plastics. Guests can now take the toothbrush home for reuse, promoting a more mindful and sustainable approach.

Rice husks, often seen as byproducts of rice processing, have found a valuable application in the creation of the Promo Toothbrush. These hard coverings of rice grains have versatile uses, ranging from fertilizers and insulation materials to fuel and even building materials. Incorporating rice husks into the toothbrush’s design not only reduces plastic waste but also taps into the potential of this abundant and renewable resource. As great a breakthrough as it is to explore new material in the sphere of sustainability, toothbrushes made out of cornstarch can be considered too, as they are 100% biodegradable and contain no amount of plastic at all.

Hotels often prefer to brand the items they provide to their customers. The Promo Toothbrush offers an excellent platform for hotel branding, as its surface can easily accommodate custom printing to personalize and enhance luxury. However, the capacity of the material to sustain print can be explored, as its texture is moist. While white has traditionally been favored for a cleaner look, the emerging trend of sustainability allows for a broader color palette that can make a powerful statement on behalf of the hotel’s commitment to eco-conscious practices. The chamfered edges of the toothbrush ergonomically aid the grip and make your morning brushing experience satisfying and easy. The toothbrush can be easily stored or hung by the cavity at the bottom.

In a lesser-known practice, hair transplantation has been used historically in toothbrushes and hairbrushes. This cultural approach provides a sustainable alternative to conventional products. By utilizing hair as a natural bristle material, the Promo Toothbrush aligns itself with traditional, eco-friendly practices while maintaining a high aesthetic value.

The Promo Toothbrush represents a significant step forward in promoting sustainability within the hospitality industry. By offering a reusable solution and incorporating environmentally friendly materials like rice husks, this toothbrush aims to reduce plastic waste and raise awareness of more sustainable alternatives. Additionally, its customizable branding options and nod to the traditional use of hair bristles enhance its appeal in both aesthetic and ecological realms. As hotels adopt such innovative products, they demonstrate a commitment to mindful consumption and pave the way for a more sustainable future.

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A New Material For Eco-Friendly Packaging For Coffee that’s not just beigie

In today’s consumer-oriented market, packaging plays a vital role in capturing attention, conveying brand messages, and standing out from the competition. However, the issue of waste generated by packaging disposal has become a growing concern. To address this, the Earthmade Aromabox presents a remarkable solution—a home-compostable, eco-friendly packaging design that revolutionizes the coffee industry’s approach to sustainability.

Packaging is an integral part of the consumer experience, but its disposal is often overlooked. In a world of diverse packaging options, evaluating the best kind involves considering its sustainability and value even after it is discarded. Earthmade Aromabox sets a new standard by offering a packaging solution that is not only visually appealing but also environmentally conscious.

Designer: Alex Philpott (Beta Design Office)

The Aromabox is a coffee packaging solution designed for beans and grounds, crafted using Bamboo-O which is an eco-friendly material made from bamboo fiber and plant starch. Unlike conventional packaging, it contains zero plastic and is entirely natural. After years of research and development, Bamboo-O was created, leveraging the flexibility of starch and the strength of bamboo. This material mimics the rigidity of plastic while being completely home-compostable.

Earthmade had a brilliant idea to shake things up in the coffee packaging world, so they teamed up with Beta. They wanted to give roasteries and retailers a better option than those pesky PLA-lined paper and plastic bags. And guess what? Beta was totally on board with its vision of “natural circulation.” They wanted to create coffee packaging that not only made people happy when they used it but also got them all hyped up about being eco-friendly. Because let’s face it, convenience is important, but so is saving the planet.

Through multiple iterations, Beta refined the Aromabox design based on market research and feasibility testing. The resulting design fulfills the essential function of coffee packaging—preserving the freshness of the coffee—while adhering to Earthmade’s commitment to sustainability.

Earthmade offers the Aromabox with two different lid styles: push-fit and screw-top. The packaging features an integrated cork layer, ensuring tight and secure sealing, while its vertical tessellation when empty enables roasteries to save space and transportation costs.

The Aromabox has a degassing valve on the underside. This little valve is a game-changer when it comes to preserving the flavor, aroma, and texture of your coffee. It lets the carbon dioxide escape without letting any air sneak in. It means you get to enjoy a top-notch coffee experience every single time. No stale flavors or weird smells here. Just pure, delicious coffee goodness.

Designed to return to the earth at the end of its life cycle, the Aromabox encourages consumers to reuse the packaging. In ideal conditions, Bamboo-O breaks down within approximately six months. However, in a dry environment, it can last up to five years. The Aromabox is fully dishwasher safe and rated to withstand temperatures up to 120 degrees Celsius, making it versatile for various purposes.

The Aromabox is not just your average packaging—it’s packaging with a mission. It wants to go back to where it came from the earth. When it’s done serving its coffee storage duties, it’s all about reusability. They encourage you to give it a second life by reusing it as an aesthetic pot for plants. In ideal condition, this Bamboo-O breaks down in around six months if composted. However, even in a dry environment, it can last up to five years! Talk about durability.

Earthmade’s branding and color palette reflect the brand’s commitment to sustainability. Earthy tones and organic tactility are carefully chosen, representing the natural environment and the circular lifecycle of the Aromabox and its contents. This attention to detail ensures that every aspect of the packaging aligns with Earthmade’s vision for a more sustainable future.

The Earthmade Aromabox sets a new benchmark for sustainable packaging in the coffee industry. Its home-compostable, eco-friendly design addresses the environmental challenges associated with conventional packaging. Through innovative materials, functional features, and a commitment to reusability, Earthmade, and Beta have created a packaging solution that not only preserves the freshness and flavor of coffee but also fosters a deeper connection between consumers

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This sustainable structure is made of probiotic materials!





Sustainable architecture is one thing but structures made of mushrooms and microbes are a whole new level! The Living is a New York-based innovative studio that puts biology, computation, and sustainability at the core of their work. They designed a structure from mycelium which is what NASA is experimenting with for housing on Mars and now they have designed ‘Alive’ – an architecture prototype to promote various microbial communities through the calibration of grain, light, and airflow. It showcases the idea of ​​living together with concepts related to different microbial communities, as well as to different human communities. Experience it virtually here!

Alive is pushing the boundaries for probiotic buildings and multi-species architecture. The installation is exhibited at the Venice Architecture Biennale to demonstrate how organic materials with microbial properties could be used in architecture to help create healthier environments for humans. It has a room made of rough organic, porous material that provides a large surface area and many different microclimates for various types of microbes. Alive also includes macro-spaces for humans and micro-spaces for microbes, as well as material interfaces for exchange between these different species.





The unique structure represents an evolution of ongoing research by The Living, the team constantly works with biologists and academics to explore the potential of multi-species architecture and how best to harness the microbes that surround us all the time. Advances in biological technologies such as bio-computing, bio-sensing, and bio-fabricating are offering new opportunities for using living organisms in architecture.

“As a society, we are increasingly aware of how a good gut microbiome promotes individual health, and in a similar way, it is now clear that a good urban microbiome promotes public health. This means that instead of creating architecture and spaces that are sterile and antibiotic, we should develop environments that are alive and probiotic,” said David Benjamin, Founder and Principal at The Living.

This structure shows potential for creating urban microbiomes that would help cities evolve their architecture into more sustainable development by using bio-receptive materials for construction instead of concrete which would also cut down heavily on carbon emissions. The construction industry contributes to more than a third of the global carbon emissions and most of it comes from concrete!

Bio-receptive materials trap and host microorganisms in surfaces containing pockets with different temperatures, moisture levels, airflow and nutrients. These organic, living materials support colonies of microbes that in turn promote the health of people in their vicinity. This is a sustainable, natural and organic alternative construction material that works for both humans and the planet.

The Alive installation is constructed from dried fibres of luffa – an inexpensive, renewable and fast-growing vegetable that grows on vines in tropical and subtropical regions. Luffa’s fibrous surfaces form a strong and organic material that is ideally suited to hosting diverse microbes and could be easily adapted to form panelling products or partitions for use in architectural projects.

“The project is a prototype for the architecture of the future, but at the same time, it is relevant to current buildings. It can be easily adapted into many environments like today’s offices and restaurants, with partition walls and acoustic tiled ceilings, or tomorrow’s buildings with microbial facades that remove pathogens from the air,” adds Benjamin.

The design promotes the architectural potential of luffa and other probiotic materials while also creating spaces that allow different levels of light and airflow. Researchers and previous collaborators Kevin Slavin and Elizabeth Henaff will use a DNA sequencer to determine what species of bacteria lived in the material to continue the research and make this a material that can truly be used beyond exhibitions. Alive is truly eye-opening, with combined efforts of designers and scientists it is possible to find sustainable alternatives that can be scaled to solve bigger problems!

Designer: The Living

This sustainable material made from shell waste is cheaper & eco-friendly alternative to concrete!





Each year over 7 million tons of seashells are thrown away by the seafood industry into landfills. Shells are not biodegradable and have a very high disposal cost which harms the environment as well as the restaurant owners. So this innovative, women-run,  material lab called Newtab-22 created Sea Stone – a natural product made from seashell waste that was salvaged from the seafood and aquaculture industries. It is a sustainable alternative to using concrete – one of the biggest producers of carbon emissions – in the making of smaller products.

Sea Stone is made by grinding down shells that are destined for landfills before combining them with natural, non-toxic binders. This grants the material a terrazzo-like aesthetic. The aim is to make it a sustainable alternative to concrete in the design of small-scale products, as the two materials share similar properties. Seashells are rich in calcium carbonate aka limestone, which is used to make cement – a key ingredient of concrete.

The process involves grinding down the shells and mixing them with natural binders. They are then added to a mould and left to solidify into concrete-like tiles. This method is currently carried out manually to avoid the use of heat, electricity and chemical treatments and ensure the process is as sustainable and affordable as possible. It results in variations in the sizes, textures and colours of the shell fragments and means that each piece of Sea Stone is unique. You can get different textures by altering the number of shells, binders, or adding coloured dyes for aesthetics.

“Even though some of the seashells have been recycled and used as fertilisers, the majority of them are being thrown into landfills or by the seaside. The discarded seashells, which are uncleaned or rotten, have not been cleared away at all and they have been piling up near the beach for a long time, thus causing odour pollution and polluting the surrounding land in the long run. Sea Stone proposes the use of discarded seashells to create environmentally and economically sustainable material rather than contributing to the world’s rubbish problem,” explained Newtab-22.

Newtab-22 has experimented with an array of natural binders in the development of Sea Stone, including sugar and agar. It is now reliant on two undisclosed and patent-pending sources. The material is currently being developed for commercial purposes and has so far been used to make products such as decorative tiles, tabletops, plinths and vases.

While the properties of the concrete and Sea Stone are similar, to truly replicate the strength of traditional concrete required in large-scale projects like buildings, an energy-intensive heating process would be required. This would be comparable to the method used to make cement, which accounts for half of all the CO2 emissions that result from using concrete. “The power of the material is different, we do not want to harm the environment in the process or the outcome,” said Hyein Choi, co-founder of the studio.

Sea Stone is versatile, durable and a lightweight alternative to not only concrete but also plastic – it can be used to produce several objects while repurposing waste, reducing carbon emissions of the toxic counterpart materials and keeping the costs low. Time to find that girl who sells sea shells by the sea shore, eh?

Designer: Newtab-22

This biodegradable material made from seaweed is used to make ‘disappearing’ plastic-free packaging!




Plastic is not biodegradable and is one of the biggest contributors to waste and pollution. Every year, 8 million tonnes of plastic are dumped in the oceans and has resulted in a desperate need to change our behavior when it comes to single-use plastic. Meet Notpla – a sustainable material made by a start-up that’s on a mission to make packaging disappear naturally. The innovative seaweed-based material is a biodegradable alternative to single-use plastic that is clogging up our pipes and our planet.

Notpla has created an evolutionary, biodegradable seaweed-based material that can be used to replace plastic cups and condiment sachets with this sustainable packaging solution. It can also be made into thin films or a coating for cardboard to create a wide range of products. “Consumers today are not just aware, but emotionally connected with the issue of plastic pollution. We joined its design engineers and backers to deliver the strategy, name, identity, and brand that would leave people in no doubt about its potential value in the world,” says the team.

Notpla’s products are geared towards cutting down on single-use plastic, giving consumer brands a significant advantage as audiences become more conscious about food packaging. It has been designed to be a simple, bold definition of who they are – not plastic, but a completely new material that is more than just a brand’s clever name.

notpla

The edible, biodegradable material is made from plants and brown seaweed – one of nature’s most renewable resources. It can be used directly to replace plastic cups at sporting events, festivals, and private parties, as well as sachets for condiments, and can be made into thin films or a coating for cardboard to create a wide range of products. It is durable and disappears without harming the environment.

Notpla was trialed in 2019 at the London Marathon with Lucozade and London Cocktail Week and since formed a partnership with Just Eat and Unilever to provide more sustainable food packaging, whilst creating a new and exciting experience for customers. Growing up to 1m per day, it doesn’t compete with food crops, doesn’t need fresh water or fertiliser and actively contributes to de-acidifying our oceans.

The products have featured at Virgin Money’s London Marathon and London Cocktail Week and the brand also has a partnership with Just Eat and Unilever. Conventional wisdom dictates that a brand should be defined by what it is, not what it isn’t. But when what it isn’t is one of the world’s biggest problems – plastics – that’s OK. (Particularly when what it is, is seaweed).

The minimal sachets make a big contribution toward cutting down on single-use plastic, giving consumer brands a significant advantage as audiences make more conscious choices about where and what they eat today. Notpla disintegrates naturally in 4-6 weeks – no micro-plastics, no waste for centuries. Unlike PLA, it is home compostable and doesn’t contaminate PET recycling. It is not too good to be true, it is actually true and you can shop the product here.

Designer: Superunion

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This sustainable furniture collection is made from burnt cork!

Have you ever made a bulletin board from wine bottle corks? I thought that was the most creative use of corks instead of throwing them away but obviously I am no  Noé Duchaufour-Lawrance! The French designer created a whole furniture set using burnt cork as the material and therefore the range is aptly called Burnt Cork. He uses discarded cork for the range, choosing different gradients and cork grain patterns to create a play between textures.

Sustainable designs often draw inspiration from nature and this furniture series is no exception. It is produced through the designer’s own Portugal-based studio Made in Situ and it celebrates the beauty of Portuguese landscapes which are abundant with cork forests. Cork is one of the most resilient natural materials. While the designer was driving through the Pedrógão Grande mountain region during the forest fires of 2017, he was thinking of the destruction, and during that he had the “Aha!” moment of using burnt cork as a material. A year later, he visited a traditional cork manufacturing company where he discovered various cork processing techniques which included the waste material from the fires – literal burnt cork!

Noé Duchaufour-Lawrance spent two years on research and development before giving second life to the waste cork. The furniture set is an homage to the resilience and beauty of this sustainable material. Burnt Cork is crafted using a blend of traditional and modern techniques resulting in organic forms with curved lines that give it a unique sculptural aesthetic. Every design highlights the dichotomy of the rough and fine cork textures.

The limited-edition set includes a dining table, two low tables, a lounge chair, a dining chair, a chaise longue, and a stool. Each piece has a base with a bark-like texture that then transforms into a fine grain surface at the top. The chairs showcase ergonomic silhouettes that promise comfort while the tables feature architectural elements. Cork is an underrated sustainable material that finally got a chance to shine through design in the Burnt Cork furniture set.

This Adidas x Prada sailing-inspired shoe pushes the boundaries of innovation and sustainability!

I am not going to beat around the bush, this Adidas x Prada sailing shoe is a blueprint for a successful collaboration – a perfect balance between luxury and casual style! Designed for the Luna Rossa Prada Pirelli team, the A+P LUNA ROSSA 21 is a sustainable shoe that celebrates the sport of sailing while paying tribute to the new AC75 Luna Rossa boat and the iconic previous collaborations between the two brands.

The environmentally-conscious sneaker’s upper portion is made with 50% or more recycled and renewed technical materials thanks to the incorporation of Primegreen design which is a series of high-performance recycled materials complimented by a hydrophobic E-TPU outer shell to prevent water from penetrating the shoe. The innovative pair also has the Adidas trademark 360° ergonomic sockliner-free construction to reduce weight and maximizes flexibility. The details include the EVA tongue and suede interior saddle that showcase it’s sailing inspiration while a perforated BOOST midsole along with the wraparound outsole ensures complete freedom of movement and grip. The semi-transparent layer on the white colorway binds the shoe in water-resistant material with Prada’s famous red stripe on the heel with three subtle Adidas stripes on the side. An interesting detail were the laces – they are narrower at the bottom to help with speed lacing but wider at the top to help prevent tied knots from coming loose!

The A+P LUNA ROSSA 21 is minimal, sleek and performance-oriented, it is crafted to feel as comfortable as you would be barefoot while still being protective – it is a true blend of the brands’ technical prowess and design skills. The shoe drops on December 9 on Prada’s website, Adidas’ website, and Adidas flagship stores worldwide for $695 USD.

Designer: Adidas and Prada

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These repurposed shipping container offices are designed to be economic and eco-friendly!

Repurposing shipping containers to create homes and offices is a sustainable trend that is gaining momentum. Similar to the tiny houses, these structures are compact, modular and can be designed to fit any purpose that you may have for a place -right from a remote campus, ICU pods, office network, or even a small town. The possibilities are endless and CAPSA Containers hosted a competition, ‘Design for Tomorrow’ that is focused on innovative and alternative construction solutions. Construction is responsible for 30% of the greenhouse gas emissions so these designs can help us build more responsibly and sustainably – they are ecological, economic, and meet the societal expectation of doing better with less, reducing environmental footprint, and limiting the consumption of natural resources.

“Bio-based materials, recycled, reused, smart, and sustainable construction will be our tools to meet these challenges. In the diversity of offer that the construction offers today, the marine container is an alternative offering a great number of assets: modularity, mobility, scalability,” says the team at CAPSA.

Designers: Bureau Agreste by Hugues Hernandez, Morgan Baufils, and Ariane Marty. Flowers in the Garden by Eu Jin Lim. Side Up Project by Mengfan Sha, Wang, and Zhang.

The winner is ‘Bureau Agreste’ – a modern shipping container office that provides professionals with a dedicated working space. The contemporary aesthetic masks the fact that it is an eco-friendly space. It has two levels with an open floor plan that makes it feel roomier and encourages productivity. It also features solar panels on the roof along with a rainwater harvesting system which makes it perfect for off-grid locations – this way businesses can save on the high rent they would usually pay in big cities. The container suspension frees up the ground space for organizing recreational outdoor activities (or even parking!) and gives the elevation needed for natural light. The first floor is organized concentrically around the central point of arrival, from the collective space (exchange and debate) to the intimate space (concentration and introspection). “The project aims to a certain resilience and seeks to minimize its ecological impact, by the use of recycling end-of-life containers, rainwater recovery tank, photovoltaic panels, dry toilets, wood stove, ceiling fan or even the use of bio-sourced materials from the local industry,” says the winning design team.

The second place was awarded to ‘Flowers in the Garden’ which was designed to be a hybrid of communal workspace and a garden. The project challenges traditional office settings by integrating the natural environment as a part of the whole workspace. It is an organic but playful structure with soft screens and in-between green-buffering spaces that creates a diverse ecosystem of perforated mass that is always ‘breathing’. This office design lets you stay healthily distanced but not socially separated and provides a refreshing break from staring at your screens.

The third place goes to the ‘Side Up Project’ that creatively transforms shipping containers into a semi-open space. It uses containers like LEGO blocks and combines multiple ‘side-up’ containers to form a flex space that could be used for work, camps, exhibitions, or events. The design turns the closed, small individual containers into a connected entity allowing occupants to move freely through the space while creating pockets that can be used for specific purposes. Not only is it a place for productivity and collaboration, but also a catalyst for future sustainable working communities.

Transformable to infinity, these repurposed shipping containers are the ideal ingredient for the wildest architectural projects while reducing the construction industry’s negative impact on the environment. These sustainable workplaces are definitely one of the coolest office designs we’ve seen!

This 100% biodegradable packaging material is made from brewers’ spent grain!

I am still learning about sustainable materials and how that ties in with creating a circular economy. A circular economy is a system of closed loops in which raw materials, components, and products lose as little of their value as possible while renewable energy sources are used and the product’s lifecycle ends naturally. One such innovative material is ‘Trebodur’ – an organic material made entirely from brewers’ spent grain!

Brewers’ spent grains are the residues that accumulate from barley malt during the process of lautering while making beer. So what binds the material to give it strength? The contained proteins in the spent grains act as a natural binder, now that’s a self-sufficient material! Creators Niko and Tillmann did extensive research and several experiments with natural fibers and binders. At the end of that process, they found the capabilities of brewers’ spent grain and used the self-binding fiber material to develop the ‘mabeerial’ which doesn’t need any additional binders. “In the future, we will increasingly need to substitute petrochemical materials. 100% natural? You won’t make it!” but the creators of Trebodur made it happen by developing an entirely natural material.

Being a 100% biodegradable, Trebodur is a perfect choice for creating products that are used and thrown at large events or even in PR packages. It can be used for all kinds of packaging products and become a substitute material for paper and plastic packaging. At the end of the lifecycle, products made from Trebodur can be easily composted without any residue or harmful waste. This has immense potential to reduce single-use waste. “Due to its utterly natural origin, the material decays quickly, even on garden compost heaps. Furthermore, it is possible to add substances like minerals, ashes, or even plant seeds to the material to supply the soil,” says the team. They give drinking responsibly a whole new meaning!

Designers: Niko Stoll and Tillmann Schrempf

This 3D printed sustainable clay range is an indigenous storage solution that reduces food waste!

All over the world, we face the challenge of waste generation and management. Most people think that plastic is the biggest culprit but you would be surprised to know that food waste the largest waste contributor worldwide. To put it into context, food is responsible for 44% while plastic is responsible for 12% – that is a problem we need to fix and designer Lea Randebrock is taking a step in the right direction with her Clay Pantry collection.

About 1/4th of the food waste, which is generated in industrialized countries goes back to the actions of consumers and the busy lifestyles of western countries in combination with a lack of knowledge. Old-timey solutions like root-cellars made it possible to store produce throughout winter but now we have cheap food that is quick to cook and always available which has been taken for granted. People are not only detached from their environment but also from the food they consume and Clay Pantry wants to change that approach through its organic design. It provides a suitable space for fruits and vegetables which make up for the highest waste count. Inspired by traditional storing methods, this collection was created to be used within our modern lifestyle settings – the best of both worlds. The furniture-container collection includes the Root Stool, Fruit Shelf, Tempered Box, and Watering Jug which are all crafted around the behavior and actions of watering plants. “By watering the objects like plants, the focus goes effortlessly to the objects and the content,” describes Randebrock who has been a student of furniture design and is inspired by indigenous materials.

Clay has been used since ancient times as a storage solution for food and drinks, having grown up in India it is a big part of the culture and in fact, water stored in clay pots is always cooler (and sweeter!). The cooling effect is due to the porosity of earthenware which has natural cooling properties when soaked with water. Clay Pantry optimizes this property to give you a range of storage containers for small, urban homes. The Root Stool provides dry and dark storage space and the Tempered Box was created for produce that needs humid and cool conditions. The Fruit Shelf and Water Jug are self-explanatory. Clay Pantry’s modular nature makes it a perfect fit for compact apartments and for those looking for an eco-friendly storage solution for their produce.

“In the situation followed by the challenging spring of 2020, I believe it is more important than ever to include empathy in our society. Any aspects of everyday life are challenged and need to be redesigned and restructured. While this is a challenging time, this is a chance to question the status quo. As a designer, I hope to contribute in a positive way to a Post-Corona society,” says Randebrock, a student of the Royal College of Arts. She has used a traditional food storage method but brought it to life using 3D printing – the best of both worlds is embodied in this collection that serves us and our environment.

Designer: Lea Randebrock

clay pantry

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