It’s always interesting when two brands from two different disciplines team up to create something that is sure to be unique or at the very least, different. Fashion brand Fendi is no stranger to collaborations with other companies, designers, and even celebrities. Their latest partnership is with MAD Architects, specifically designer Ma Yansong and they’re bringing a futuristic look to your feet and your hands.
Designer: Ma Yansong
This collaboration for shoes and bags that would look at home in a sci-fi movie (or maybe even the near future) is designed by the Beijing-born Ma Yansong and Fendi’s own Silvia Venturini Fendi and is able to “combine new technoligies with an Eastern affinity for natural forms.” Three colors of the ergonomic Lycra running shoes and two new versions of the iconic Peekabook bag are part of this collection which is a must have for Fendi collectors, or at least those who can afford it.
The Fendi MAD sneakers are slip-on footwear that have elastic laces and come with extra-light sole features that make it ideal for running or walking (and modeled by short-track speed skater Lin Xiaojun). There are three different versions that in black, white, or gray and with injected details in either metallic silver, yellow, or dark blue. They all have padded Lycra® to add to the comfortable feel.
The Peekaboo ISeeYou bags are identifiable with the Fendi brand and this time they feature the curving, wave-like panels and the glossy coloured aluminum underneath it that give it a futuristic look. The black colorway is medium sized and has black leather and dark blue aluminum while the gray small version has grey leather and yellow aluminum. Of course as this is Fendi, expect the prices to be steep.
The fashion industry is known for its striking designs, lavish materials, and sometimes mind-blowing forms, but it also has a dirty little secret when it comes to sustainability. Many of those materials, processes, and even ingredients have a tendency to harm the environment, especially mass-produced pieces of clothing, accessories, and footwear. Even something that sounds so innocent like the rubber soles of shoes can have a long-term negative impact on the planet’s health, especially when they’re thrown away without much thought. Although it’s not enough to make this discarded material disappear, these distinctive artistic stools help reduce their numbers while providing furniture that makes an impact in more ways than one.
According to figures, 20 billion pairs of shoes are produced each year, and nearly all of those end up in landfills sooner or later. Footwear is usually made with half a dozen synthetic materials, with outsoles using plenty of rubber that takes more than a hundred years to decompose. Burning them, on the other hand, releases toxic gases, which is usually what happens in garbage disposal sites. Even though the process still uses water and energy, recycling these materials is still a significantly better way to deal with all the waste.
WU is a line of stools that does exactly that, giving new life to shoe soles that result in an even more interesting design. 90% of each stool’s raw materials are made from recycled rubber shoe materials, about 15kg of material that is equivalent to 60 rubber soles. It’s a small number compared to the amount of shoes being thrown away, but even just 10 of these stools mean 600 shoes are kept away from landfills.
The resulting design is quite intriguing as well. The raw materials are classified according to color to have a more uniform appearance, but the uniqueness still comes out in tiny bits of colors and microtextures. If some recycled plastics create a terrazzo effect, the recycled rubber soles result in finer and smaller pieces that have a grainy appearance as if painted with oils or mixed in with concrete.
The shape of the WU stool is also unusual, with a hexagon seat and a three-pointed base. This makes it easy to combine the stools into a larger form like a bench, though the connection will be superficial and perhaps a bit unstable. When placed together, these stools paint a rather eye-catching picture, almost literally, as if somebody took reality and applied a mosaic filter on it. Either way, no one will be the wiser that these were probably made from the pair of shoes they threw away years ago.
Our chaotic and busy lives involve a whole lot of running around, and the right footwear can truly make or break your daily routine. Shoes started off as functional designs meant to protect our feet, and yes we need to pick ones that do exactly that. But, they should also reflect our style statements and represent our personality and our personal fashion sense. After all, don’t they say that you can tell a lot about a man by the state of his shoes? Personally, I love a good pair of sturdy and stylish sneakers, ones that can get me through the day without giving me any shoe bites, and also match my outfits. However, I do know that this isn’t the case with everybody. People have high demands and expectations when it comes to their footwear, hence designers are unleashing all of their creative juices, leaving no stones unturned in making unique, innovative, and ergonomic shoes.
1. The Heinekicks
Iconic Dutch brewing company Heineken paired up with the celebrity sneaker designer Dominic Cambrione or ‘The Shoe Surgeon’ to create the ‘Heinekicks’. These innovative kicks were released alongside the Heineken Silver – a smooth, and easy-to-drink beer brewed for the young generation of drinkers. The limited edition sneakers are filled with beer, or more specifically the soles have been infused with the new Heineken Silver! Heineken’s iconic red, green, and silver colors were retained in the shoes.
2. The M0.0NSHOT
Named the Mo.oNSHOT, these shoes by Allbirds are designed to be the world’s first net carbon shoe. They have a net carbon footprint of net 0.0 kg CO2e, and they feature a minimal all-grey woolly sock-style trainer design with a unique upper made from regenerative wool, as well as a bioplastic midsole. These shoes are one of the most sustainable mass-produced shoes you may have seen till now!
3. The Cloudboom Strike LS
On, a running technology company designed a groundbreaking new sneaker called the Cloudboom Strike LS. The shoe is pretty innovative, and is created to redefine performance, setting a whole new standard for environmental responsibility. It uses a new cutting-edge method which utilizes a robotic arm to spray a single length thermoplastic filament onto the mold, forming a smooth one-piece upper.
4. Synthiesis
Designer Jessica Thies created a pair of conceptual shoes designed to help reduce the shoe industry’s impact on the environment. Called Synthiesis, the shoes are based on Thies’ research into engineered living materials, and it is an element of her thesis at Parsons School of Design. The shoe is experimental, and printed using ink that contains living algae, which can easily absorb carbon dioxide from the surroundings.
5. Disassembly Lab Sneaker
Called the Disassembly Lab footwear, these shoes are cleverly constructed, using easy-to-disassemble parts. The shoes are pretty easy to repair and recycle. The shoe is made up of two different halves – the upper body and the outsole equipped with plugs, which lets you wind a piece of rubber band around. The rubber band connects the two halves together, creating a flexible product even during movement.
6. Samsung Shortcut Sneaker
Named the Samsung Shortcut Sneaker, these sneakers are truly crazy and innovative. They are designed to be a phone remote control, and you can control the phone by simply shuffling your feet, or moving your feet in a not too awkward manner to carry out some simple actions on your smartphone. The shoes are equipped with two sensors in the soles, and they keep track of their positions relative to each other.
7. The Ultimas
Designed by the outdoor equipment brand Cub Cadet, these limited edition shoes are called the Ultimate Lawn Mowing Shoes or the Ultimas. The shoes are black and yellow, and designed to complement the Ultima Series lawn mower which were released earlier by the brand, and are created for those who want to wear a pair of cool and functional kicks while mowing their lawns! It is a niche product, but pretty unique.
8. Growing Shoes
Designed by Moa Lövinder, these innovative shoes are designed to grow with children aged 2-3 years old. They are a sustainable solution to the issue of children constantly outgrowing their shoes, and the shoes then going to waste. The adaptable shoes are simple yet pretty clever, they are based on the principles of circular design economy. The shoes can be adjusted to three varied sizes, allowing them to be used much longer than typical footwear.
9. The Simpson Stan Smith Sneakers
Adidas brought back the Simpsons to its popular Stan Smith sneakers! The sneakers form a symbiotic fusion that transcends fashion trends. The shoes are embellished with Marge’s husband Homer, and one of Homer’s popular scenes has been integrated onto the shoes – where he slowly moves back into the bush. This scene is pretty popular amongst meme enthusiasts from all over the world!
10. Next-Gen Moc & Mule
The Hydro Moc & Mule are excellent shoes if you like hiking and other outdoorsy stuff, and the Next Gen versions of these innovative-looking shoes are pretty design-led, while also being super sturdy. The EVA foam cage can resist water, while keeping your feet protected and safe. The design is future-facing, with aesthetics, quality protection, and comfort all being highly considered and paid attention to.
2012, when Hoka introduced the Stinson Evo, the running shoe landscape was primarily dominated by minimalist designs prioritizing a light and flexible feel. Hoka, a relatively new brand then, dared to challenge this norm by launching the Stinson Evo, a trail-running sneaker that defied convention with its bold, maximalist approach. Known for its thick, cushioned midsoles, this shoe provided a stark contrast to the minimalist trend, earning it both intrigue and skepticism. However, its unique design quickly gained traction among trail runners, particularly those seeking enhanced cushioning and stability over rugged terrain.
Designer: Hoka
The Stinson Evo was revolutionary not just for its appearance but also for its functionality. The shoe incorporated Hoka’s early “Zero Gravity” technology, which allowed it to maintain a surprisingly lightweight feel despite its substantial midsole. This technology was paired with a “MetaRocker” design, facilitating a smooth, rolling stride that helped runners conserve energy over long distances. Its bold design was completed with a breathable mesh upper and overlays for added support, characteristics that made it stand out in a market saturated with minimalist shoes.
Fast-forward to 2024, and the Stinson Evo OG is coming back, reflecting Hoka’s history and evolution. The brand’s decision to reissue this model coincides with a growing trend toward retro-inspired footwear, where consumers seek the nostalgia of past designs infused with modern technological advancements. The new Stinson Evo OG exemplifies this blend, retaining its original performance features while updating its aesthetics to cater to today’s fashion-conscious audience.
The current Stinson Evo OG is available in a striking “Habanero Red” colorway. This colorway features metallic silver overlays that sweep across the upper, providing a futuristic yet nostalgic look. This vibrant red is complemented by a black-and-white contrast in the midsole and outsole, creating a visually dynamic appearance that is both eye-catching and stylish. The bold color palette aligns with the current trend of using vivid hues in athletic and lifestyle footwear, appealing to those who want their sneakers to make a statement.
Another notable difference in the 2024 model is the inclusion of modern materials that enhance comfort and durability. The mesh upper is more breathable and flexible, adapting to the wearer’s foot for a personalized fit. The redesigned midsole retains the original’s plush cushioning but is now engineered with advancements that offer improved energy return and shock absorption. This makes the Stinson Evo OG suitable for trail running and everyday wear, bridging the gap between performance and lifestyle footwear.
The sneaker’s return also signifies Hoka’s recognition of its role in shaping the running shoe market. When first released, the Stinson Evo was ahead of its time, introducing concepts that have since become mainstream. Today, Hoka is a respected running shoe industry leader known for its commitment to innovation and quality. The re-release of the Stinson Evo OG is a celebration of this journey, inviting longtime fans and new customers to experience the brand’s heritage through a modern lens.
The Stinson Evo OG’s availability through select boutiques like Extra Butter and Sneakersnstuff highlights its positioning within the sneaker culture, where exclusivity and style are highly valued. By labeling the reissue as “OG,” Hoka taps into the sneakerhead community, which appreciates the historical significance and unique design elements of vintage-inspired footwear.
The return of the Hoka Stinson Evo OG is a nostalgic nod to the past while reflecting the brand’s ability to evolve and stay relevant in a changing market. Its retro design and modern technology serve both performance needs and lifestyle preferences, securing its place in Hoka’s renowned lineup.
This week, our Sneaker Sunday feature focuses on a brand we hold dear: Onitsuka Tiger. Celebrating 75 years of innovation, style, and cultural impact, Onitsuka Tiger has consistently pushed the boundaries of footwear and fashion. We admire their dedication to quality and design, and we’re excited to share details of their monumental anniversary celebration.
Designer: Onitsuka Tiger
Established in 1949 by Kihachiro Onitsuka, Onitsuka Tiger has made a significant mark in the streetwear scene with its iconic sneakers. The Japanese brand gained notable pop culture prominence when Uma Thurman’s character wore Onitsuka Tiger sneakers in Quentin Tarantino’s “Kill Bill” series. The yellow and black ensemble, inspired by Bruce Lee’s legendary Mexico 66 trainers featured in his final film, “Game of Death,” highlighted the brand’s blend of heritage and contemporary style.
Onitsuka Tiger marks its 75th anniversary with an extraordinary event on the historic Champs-Élysées in Paris, showcasing the “HÔTEL Onitsuka Tiger.” This unique event is housed in an 18th-century building, a significant structure on this prestigious avenue, typically closed to the public. This exclusive venue, set to face the brand’s future flagship store scheduled to open in July 2025, will be the heart of the celebration.
HÔTEL Onitsuka Tiger in Paris
The exterior of the building is a stunning example of classic architecture, adorned with Onitsuka Tiger’s bold and modern branding. The iconic Tiger Yellow is prominently displayed in the decorations and banners, creating a striking contrast against the historic stone facade. Large banners and signage with the brand’s name and logo are prominently placed, inviting visitors to enter this immersive experience.
HÔTEL Onitsuka Tiger in Paris
Upon entering, guests are greeted with a vibrant yellow theme that extends throughout the venue. This consistent color scheme ties together the various elements of the event, from the decor to the exhibits. The lobby features a sleek, modern design juxtaposed with historic architectural details, blending the old with the new to embody the spirit of Onitsuka Tiger.
Hôtel Onitsuka Tiger in Paris
The event includes various exhibitions showcasing the brand’s rich history and innovative future. A display of archival shoes chronicles the evolution of Onitsuka Tiger over the past 75 years. Each pair tells a story, from the first shoes that launched the brand to the game-changing designs that expanded its global reach. Alongside these, a special photo exhibition traces the brand’s trajectory, offering visitors a visual journey through its significant milestones.
The Yellow Tiger Café is nestled within the premises, where guests can indulge in Japanese culinary delights. The café’s vibrant yellow decor aligns with the event’s overall theme, providing a cohesive and immersive dining experience. Menu items are carefully crafted to reflect the brand’s Japanese heritage, offering a unique taste of its cultural roots.
The Yellow Tiger Café: Featuring cuisine by chef Yoji Tokuyoshi
The “HÔTEL Onitsuka Tiger Residents (Partners)” program features various artists presenting cultural artworks and performances. These contributions add a layer of depth to the event, celebrating the intersection of fashion, art, and culture that defines Onitsuka Tiger.
Left: YUJA WANG: Grammy-winning pianist at Onitsuka Tiger’s 75th anniversary. Right: YOJI TOKUYOSHI: Michelin-starred chef overseeing YELLOW TIGER CAFÉ at Hôtel Onitsuka Tiger.
Left: Yutaro Inagaki: Emerging artist blending Japanese and Western styles, creating live at HÔTEL Onitsuka Tiger for the 2025 Champs-Élysées flagship. Right: Maïa Barouh: Japanese-French artist curating local talent at Hôtel Onitsuka Tiger.
“HÔTEL Onitsuka Tiger” will run from Monday, July 22, 2024, to Saturday, August 17, 2024, and is open from 11 a.m. to 3 p.m. daily, except on Saturday, August 3. Located at 25 Avenue des Champs-Élysées, 75008 Paris, France, admission is free, but advance booking is required. Reservations can be made through the company’s webpage: Onitsuka Tiger 75th Anniversary.
Meanwhile, in Tokyo, the “Onitsuka Tiger 75th Anniversary Event in TOKYO” will express the brand’s past, present, and future as it progresses toward its 100th anniversary. This event will feature a photo exh ibition of 75 pairs of archival shoes, each telling its own story. Highlights will include the inaugural pair that launched the brand, the pair that revolutionized its market position, and those that spread its influence globally.
The Tokyo celebration will also premiere art pieces inspired by Onitsuka Tiger, blending creativity and innovation. A short movie tour of Onitsuka Tiger stores worldwide will be presented using cutting-edge computer graphics, XR technology, and motion capture, providing an immersive experience of the brand’s global presence. Additionally, the latest collection will be featured in a special installation, highlighting the brand’s continuous evolution.
CONCEPT MOVIE: Immerse yourself in Onitsuka Tiger’s journey, showcased at the significant milestone of its 75th anniversary, and discover its pursuit of the future in Paris.
Visitors will have the exclusive opportunity to see five new 75th-anniversary items unveiled at the event. These redesigned, modern reinterpretations of iconic models reflect the brand’s journey through its birth, growth, challenges, and evolution.
The event will run from Friday, August 9, 2024, to Sunday, August 25, 2024. Opening hours are from 11 a.m. to 7 p.m., with the last admission at 6:30 p.m. On the final day, August 25, the event will conclude at 5 p.m., with the last admission at 4:30 p.m. The event will be held at 6-14-2 Jingumae, Shibuya-ku, Tokyo, Japan. Admission is free, but priority is given to those with advance reservations. Each person is limited to one reservation, which can be secured through the official Onitsuka Tiger app for seamless access to the venue.
These dual celebrations in Paris and Tokyo honor Onitsuka Tiger’s rich history and set the stage for its future, reflecting its enduring legacy and forward-thinking vision. Join us in celebrating Onitsuka Tiger’s remarkable journey and future aspirations at these landmark events. It’s a fitting tribute to a brand that continues to inspire and innovate, connecting its past, present, and future in unforgettable experiences.
The Onitsuka Tiger Mexico 66 Deluxe combines traditional craftsmanship with modern design to create a unique and stylish sneaker. The first thing you notice about these shoes is the embroidered stripes that resemble brush strokes, giving them an artistic flair. This detail adds a tactile depth and visual interest that sets them apart. The deep navy color, called Peacoat, paired with Pure Silver accents, offers a sophisticated yet versatile look. Made from natural leather, these shoes provide durability and comfort. Adding to their charm, the Katakana script on the side spells out “オニツカタイガー” (Onitsuka Tiger), highlighting the brand’s Japanese heritage and giving the shoes a unique cultural touch.
The embroidery on the stripes goes beyond decoration, showcasing the meticulous craftsmanship involved. The brush stroke effect captures the look of traditional Japanese calligraphy, with intricate details that mimic the flow and texture of ink. This artistic element transforms the sneakers into wearable art. The combination of smooth and frayed edges in the embroidery adds an authentic feel as if each stripe was painted by hand.
The color scheme of these shoes is striking yet subtle, making them suitable for various styles and occasions. The Peacoat navy provides a rich, deep base, while the Pure Silver accents add a touch of elegance. This versatile color combination ensures that the Mexico 66 Deluxe can be paired with both casual and more polished outfits, making them a great addition to any wardrobe.
The upper part of the Mexico 66 Deluxe is crafted from high-quality natural leather, offering a premium feel and exceptional durability. The rubber outsole ensures good traction and comfort, making these shoes practical for everyday wear. The attention to detail in the materials and construction reflects the high standards of Japanese manufacturing, a hallmark of the “NIPPON MADE” series.
Wearing these shoes feels like a unique experience every time. The soft leather molds to your feet, enhancing comfort with each wear. They are perfect for all-day wear, whether you’re running errands or attending a casual event. The shoes’ premium materials and craftsmanship ensure they remain comfortable and stylish, even after long periods of use.
One of my favorite features is how these shoes look and feel great. The embroidered stripes and elegant color scheme make them pop or blend in depending on the setting. They’ve become my go-to choice for casual outings and more refined gatherings.
I’ve put these shoes through their paces, and they have held up remarkably well. Whether walking through city streets or taking on light outdoor activities, the Mexico 66 Deluxe has proven durable and reliable. The rubber outsole provides excellent grip, making it versatile enough to handle different environments.
The Katakana script on the side is a subtle yet impactful detail that adds to the shoes’ unique appeal. It emphasizes the brand’s Japanese roots, giving the shoes an authentic and distinctive character you won’t find in other sneakers.
Another feature of these shoes is that they use two shades of leather. The combination of smooth leather and suede adds a rich texture and depth to the design. The smooth leather provides a sleek, polished look, while the suede adds a touch of sophistication and warmth. This mix of materials enhances the visual appeal and contributes to the overall comfort and fit of the shoes.
A striking aspect of the Mexico 66 Deluxe is its laceless design, which I’m a big fan of. This feature adds to the sleek look and makes the shoes easy to slip on and off. However, it’s important to note that these shoes are designed and made for the Japanese market, which means they might run small. If you’re considering buying a pair, it’s advisable to go a size up, especially if you plan on wearing them with socks.
Onitsuka Tiger MEXICO 66 SD: ColorsBIRCH/GREEN
Overall, the Onitsuka Tiger Mexico 66 Deluxe offers a perfect blend of art, culture, and craftsmanship. The unique design elements, high-quality materials, and cultural touches make these sneakers a standout choice for anyone looking to add a bit of artistic flair to their footwear collection. Whether you’re a fan of Japanese culture or simply appreciate well-crafted shoes, the Mexico 66 Deluxe is an excellent choice.
It’s impressive that many major brands have tried to create the perfect laceless sports shoe. While they’ve made significant strides, many have struggled with weight reduction in a world where weight reduction is highly sought after unless you’re a sumo wrestler or a defensive linebacker. Everything from phones, tablets, bags, and everyday carry items like multi-functional tools use advanced high-tech carbon fiber materials. So, why haven’t brands like Adidas focused more on shedding weight in their shoes? Let’s explore the approaches of On and Adidas in creating laceless sports shoes.
Designer: ON
Designer: Adidas
Comparing On Cloudboom Strike LS with Adidas’ Laceless Shoes
On has achieved a groundbreaking reduction in weight with its Cloudboom Strike LS. In contrast, Adidas has also made strides in laceless footwear but faces different challenges. Adidas’ N3XT L3V3L and other laceless models have focused on eliminating traditional components to improve fit and performance. However, these shoes have struggled with weight issues, making them less appealing for athletes seeking ultra-lightweight options.
Adidas N3XT L3V3L Futurenatural
Adidas’ N3XT L3V3L shoes feature a laceless design utilizing Primeknit and ForgeFiber technology to provide a snug fit. The Primeknit material offers flexibility and breathability, while ForgeFiber adds strength and support through strategically placed stitching. Despite these innovations, the shoes still face criticism for being relatively heavy compared to competitors like the Cloudboom Strike LS.
ON Cloudboom Strike LS
Adidas has invested years into developing laceless technology to create a seamless and secure fit for athletes. The Primeknit upper is designed to conform to the foot’s shape, providing a sock-like fit. However, the added weight of the materials and the complexity of the construction process have made it challenging to achieve the same lightweight performance as On’s Cloudboom Strike LS.
The Cloudboom Strike LS, with its LightSpray technology, offers a significant advantage in weight reduction. The thermoplastic material used in the shoe’s construction is lightweight yet durable, providing a snug fit without adding unnecessary bulk. This contrasts with Adidas’ approach, where the combination of Primeknit and ForgeFiber, while effective in fit and support, adds extra weight.
LightSpray
The robotic application of LightSpray material allows On to create a precise and seamless upper, eliminating the need for additional components that can add weight. This streamlined construction produces a lighter shoe that enhances performance, particularly in long-distance running. The Cloudboom Strike LS weighs 170 grams (approximately 6 ounces) for a men’s size 8.5, while the Adidas N3XT L3V3L weighs around 454 grams (16 ounces). The Adidas X Ghosted+ football shoes weigh approximately 189 grams (6.7 ounces).
Adidas X Ghosted+ football shoes
The Spark of Genius that Led to LightSpray Technology
The Cloudboom Strike LS story began with a serendipitous moment and a burst of creativity. Yohannes, a key player in this tale, had the innovative idea of using a hot glue gun to create intricate, spider web-like structures. This simple yet brilliant concept evolved into employing a robotic arm to spray a thermoplastic material called LightSpray onto a shoe form, crafting a seamless, sock-like upper. The inspiration for this technology struck during a Halloween event, where a video showcased using a hot glue gun to create detailed spider web designs. This sparked the idea of rapidly creating textiles on complex shapes, with a shoe being the perfect candidate to test this novel method.
The development of the Cloudboom Strike LS was a journey filled with trial and error. What began as a simple idea evolved into a complex project requiring the collaborative efforts of designers, engineers, and various other experts. The team had to automate the process to turn this concept into reality. They programmed a robot to move the nozzle and spray the material, requiring meticulous calibration to ensure precise application. After a year of dedication and refinement, the project gained more resources and became a priority within On’s innovation department.
Design and LightSpray Technology
Its spray-on construction process characterizes the Cloudboom Strike LS. The shoe’s upper is made from LightSpray, a thermoplastic material applied using a robotic arm. This process creates a seamless, sock-like structure that eliminates the need for traditional components like laces and heel caps. The design is minimalistic and aerodynamic, emphasizing the shoe’s lightweight nature.
Thermoplastic materials are versatile plastics that become moldable upon heating and solidify upon cooling. In running shoes, thermoplastic materials such as thermoplastic polyurethane (TPU) and thermoplastic elastomer (TPE) are often used for their durability, flexibility, and ability to be recycled. These materials help improve running shoes’ fit, comfort, and performance by providing support and responsiveness. The robotic arm applies the thermoplastic filament precisely, ensuring an even and seamless construction that enhances the shoe’s structural integrity. Robotic technology ensures consistent quality and efficiency, allowing a rapid production time of just three minutes per pair. This innovation significantly reduces production time and waste, aligning with On’s commitment to sustainability.
Developing the Cloudboom Strike LS required extensive prototyping. The team went through thousands of prototypes, making minor adjustments each time to perfect the design. This rigorous process ensured that every aspect of the shoe, from fit to performance, met the highest standards. The ability to quickly produce and test new prototypes was a game-changer, allowing the team to innovate rapidly. The process involved programming the helix shape of the LightSpray material to ensure it fits perfectly around the foot. The team faced numerous challenges, such as determining how much material to use and where to apply it for optimal comfort and support. Each prototype was tested rigorously to ensure it met the needs of top athletes.
Fit, Comfort, and Performance Advantages
One of the critical features of the Cloudboom Strike LS is its remarkable comfort. The shoe is incredibly lightweight, with a men’s U.S. size 8.5 weighing just 170 grams. This makes it lighter than many other running shoes, helping you feel faster and more agile. The seamless design provides a more adaptable fit, allowing for greater freedom of movement. The shoe molds to your foot without laces, providing comfort and stability. This close fit can improve your performance by ensuring the shoe moves flawlessly with your foot.
Kenyan runner Hellen Obiri, who wore a prototype of the Cloudboom Strike LS to victory at the Boston Marathon, highlights the shoe’s high-performance capabilities and comfort. Her success demonstrates the shoe’s potential to enhance athletic performance at the highest levels.
The Cloudboom Strike LS is designed to give athletes a competitive edge. The midsole combines responsive foam rubber with a carbon-fiber plate. This combination provides cushioning and propulsion, ensuring each step feels springy and efficient. The shoe supports efficient energy transfer, which is crucial for long-distance running. The Helion Hyper Foam midsole is a key feature of the Cloudboom Strike LS. This responsive foam, combined with a carbon-fiber plate, provides cushioning and propulsion, enhancing energy transfer with each step. The midsole’s design is crucial for long-distance running, offering comfort and performance. The shoe’s 39mm stack height and 4mm drop contribute to stability and support during competitive running.
Sustainability
On is committed to sustainability, and the Cloudboom Strike LS reflects this dedication. The production process minimizes waste and uses fewer materials. The thermoplastic filament used in the shoe’s construction can be melted down and reused, further reducing environmental impact. The quick production time, only three minutes, means that athletes could potentially have customized shoes made on the spot, tailored to specific race conditions. This adaptability is particularly beneficial for athletes who compete in various environments, ensuring their footwear is continually optimized for performance.
Adidas, too, has made significant strides in sustainability. The brand has committed to achieving climate neutrality across its operations by 2050, with intermediate goals such as reducing greenhouse gas emissions by 30% across its value chain by 2030 and ensuring 90% of its products are sustainable by 2025. Adidas collaborates with partners like Parley for the Oceans. It engages in circular initiatives such as the “Made to be Remade” product line, which involves recycling worn-out products into new ones—Adidas’ FUTURECRAFT.FOOTPRINT, developed in collaboration with Allbirds, boasts one of the lowest carbon footprints in the industry, demonstrating the brand’s commitment to environmental responsibility.
Real-World Success and Future Prospects
The Cloudboom Strike LS has already proven its value in high-stakes competitions. Hellen Obiri’s success at the Boston Marathon provides real-world evidence of the shoe’s benefits. These shoes’ success in top competitions makes them a trusted choice for other competitive athletes.
It aims to make these advancements accessible to a broader audience. Plans to release the Cloudboom Strike LS to consumers later this year indicate the brand’s commitment to bringing cutting-edge technology to everyday athletes.
Your Thoughts
We’ve seen how the Cloudboom Strike LS combines innovative design, comfort, performance, and sustainability. The sleek and seamless upper, created from LightSpray, eliminates traditional components like laces and heel caps, providing a glove-like fit. Robotic technology ensures a precise and efficient production process, while the Helion Hyper Foam midsole enhances cushioning and energy return.
As we look forward to its consumer release, we’d love to hear your thoughts. Does the idea of a spray-on sneaker with a seamless fit appeal to you? The technology behind the shoe offers a unique advantage by ensuring the upper fits snugly and comfortably around your foot, potentially improving performance and reducing the risk of blisters. How important is sustainability when choosing your running gear? On’s commitment to using recyclable materials and minimizing waste aligns with growing environmental concerns in sportswear.
Roughly 22 billion pairs of shoes are manufactured globally each year. The production process of all these shoes – and lot many made in the unorganized sector – emits crazy amounts of carbon dioxide, enough to contribute about 1.5 percent of the world’s greenhouse gas emissions. Even though sustainable materials have become a significant part of the production process, carbon emissions have not decreased in tune; this means the industry still awaits a revolutionary idea that can help.
While the major manufacturers are dealing with their ideas, a designer Jessica Thies, based out of Brooklyn has developed a pair of concept shoes that could help the shoe industry reduce its environmental impact. Dubbed Synthiesis, the idea is based on Thies’ research into engineered living materials and is part of her thesis at Parsons School of Design. The experimental shoe printed from ink containing living algae can absorb carbon dioxide from the surroundings, the designer believes.
Presently shoes have polyurethane foam soles which are always recyclable or biodegradable, amounting to waste. Thies believes this could be replaced in the production lines with engineered living materials, which could be beneficial both for the user and nature. “I believe that if we simply replace synthetic materials with bio-based ones, we haven’t addressed the core issues of overconsumption and exploitation of the natural world.”
The shoe concept by the designer is made from hemp fabric and printed with bio-based ink included with algae. The addition of microalgae cells in the printing ink makes the shoe an “active object” capable of acting like a living organism. The unique construction ensures that the shoe can absorb carbon dioxide from the environment, and “potentially be able to self-clean,” Thies informs.
The idea of a living footwear sounds immensely exciting. One that can change our outlook toward the way we conceive what we wear on the foot with the least consideration. Thies’ research with material affirms that the algae used in the construction can survive a month without supplementary nutrients, and if cared for, it can last much longer. For the later, the shoe conceptualized by Thies can feed on nutrients and oxygen-producing cyanobacteria using hydroponics, in a manner we grow plants.
For around half of my life, I’ve been wearing sneakers and boots and avoiding heels and sandals since I’m more comfortable with the former than the latter. Also, I’ve promised myself not to wear that certain brand that’s usually made fun of by shoe enthusiasts. Weird-looking footwear has never been my style although Merrell Hydro Moc is the closest I got to actually thinking of getting one.
The Hydro Moc and Mule seem to be great options if you like hiking and doing all sorts of outdoor stuff but you don’t want to wear clunky boots and hiking shoes. The Next Gen versions of these unique-looking footwear are even more design-led but also sturdy enough with its EVA foam cage that can resist water and also keep your feet protected and resilient. They future-facing design doesn’t sacrifice aesthetics for quality protection and comfort as that’s what their market is most likely looking for.
The Hydro Next Gen Moc 1TRL has max cushion FloatMax midsoles and a better heel shape. You can still wear it hands-free and the EVA foam upper gives you a lightweight flexible fit. The BLOOM performance foam is actually made of algae biomass and it “magically” turns green water into clean water. The Hydro Next Gen Mule 1TRL meeanwhile is the open-back and more laidback version of the Moc. It still has the eVA foam and the BLOOM performance foam but also has the FloatPro Foam midsole to give you lightweight comfort.
Both the Moc and the Mule still has the trademark design that is inspired by the water flowing around and over rocks. I still wouldn’t wear a pair because of aesthetic (and financial) reasons but it does look good if you want to hike and walk around in style.
Welcome to Sneaker Sunday on Yanko Design! Today, we’re diving into a wild and wacky collaboration that will make you smile. Crocs has teamed up with Pringles to create a collection that’s both fun and practical, guaranteed to get people talking. Let’s break down the design details and see what makes this collection pop.
Designers: Pringles x Crocs
First, let’s kick things off with the Pringles x Crocs boots. These boots are a playful mix of functionality and fun, designed to grab attention. The primary color is a versatile chill beige, which pairs well with almost anything in your wardrobe. But Crocs and Pringles didn’t stop there—they added bold red accents that scream, “Hey, look at me!” The Pringles logo is prominently displayed on the cuff and the side pocket, giving these boots a snack-tastic vibe. If you don’t mind sticking out like a sore thumb (pun intended), these boots are perfect for you!
PRINGLES X CROCS CLASSIC CRUSH BOOT
The structure of these boots is something else entirely. The chunky sole means business, ready to handle all your adventures while keeping you comfortable. And those signature Crocs holes on the upper? They’re perfect for breathability, ensuring your feet stay cool and comfy all day long. The materials used blend the classic cushy Crocs foam with a sturdier upper, giving you the best of both worlds—comfort and style.
Now, let’s talk about that quirky little pocket on the side, because it’s more than just for show. It’s actually practical, perfect for stashing small items or just adding a bit of playful flair to your look. The pocket is even designed to hold a can of Pringles, making it a functional and fun addition. The red cuff adds more than just a pop of color. It’s padded, ensuring your legs stay cozy and comfy, adding an extra layer of comfort and style.
Style-wise, these boots blend streetwear trends with Crocs’ casual comfort. They’re perfect for anyone who loves to make a bold impression while keeping things comfy. The neutral beige base keeps things versatile, while the red highlights ensure you’re not blending into the background. Whether running errands or hanging out with friends, these boots will ensure you do it in style.
Next, the Pringles x Crocs Classic Clog, which comes in mismatched pairs of bright green, blue, red, and orange. These colorways are perfect for those who can’t choose just one favorite flavor. The glossy finish on these clogs makes the colors pop, ensuring they catch everyone’s eye.
Pringles x Crocs Classic Clog
Each shoe is adorned with exclusive Pringles Jibbitz charms, including the iconic Pringles can and Mr. P’s mustache, adding a playful touch to the already vibrant design. With its shiny finish, the green clog gives off a refreshing vibe reminiscent of Pringles’ sour cream and onion flavor, while the blue one feels cool and bold, like the original flavor. The red and orange pairs are equally eye-catching, with the red clog giving off a spicy vibe, perhaps nodding to the hot and spicy Pringles, and the orange one being bright and lively, perfect for cheese lovers.
The puffy heel strap mimics Mr. P’s iconic mustache, offering a unique style feature while providing a secure fit. This detail adds to the fun aesthetic and enhances the functionality by ensuring the clogs stay securely on your feet. The black strap contrasts nicely with the bright colors, adding a bit of edge to the playful design.
These clogs are incredibly light and fun to wear. They are water-friendly, buoyant, and weigh only ounces, making them perfect for various activities. Ventilation ports add breathability and help shed water and debris, ensuring your feet stay comfortable and dry. Plus, they’re easy to clean and quick to dry, which is always a bonus.
The Classic Clogs feature Iconic Crocs Comfort with lightweight, flexible, 360-degree comfort. The mismatched colors and fun charms make a bold statement, perfect for showing off your snack style. Whether at a beach, a pool party, or just out for a casual stroll, these clogs ensure you do it in style.
But let’s not forget the design elements that tie this entire collection together. The consistent use of bold, playful design elements and the iconic Pringles branding makes each piece instantly recognizable. From the chunky-soled boots to the colorful clogs and monochrome slides, this collection incorporates the familiar Crocs comfort and functionality while adding a unique, snack-inspired twist. The bright colors, fun charms, and clever use of the Pringles logo create a cohesive and unified look that’s both fun and fashionable.
The Pringles x Crocs collection also stands out for its versatility. Whether you’re into vibrant colors or prefer a more understated look, there’s something here for everyone. The mismatched clogs allow you to mix and match your favorite flavors, while the monochrome slides offer a more subtle yet equally playful option. This versatility ensures that there’s a pair of Pringles x Crocs for every occasion and every style.
In terms of branding, the collection does an excellent job of integrating the iconic Pringles imagery with the classic Crocs design. Using the Pringles logo and Mr. P’s mustache is clever and adds a unique touch to each piece. This seamless integration of branding and design makes the collection feel cohesive and well-thought-out rather than just a gimmicky collaboration.
The Pringles x Crocs collection has an overall feel of playful, fun, and casual comfort. Both brands have put a lot of thought into creating a collection that’s not only stylish but also practical and comfortable. Whether you’re a longtime fan of Crocs, a lover of Pringles, or just someone who appreciates fun and unique collaborations, this collection has something to offer.
In conclusion, the Pringles x Crocs collection is a delightful blend of fun, bold design, and practical comfort. From the chunky-soled boots to the vibrant clogs and playful slides, each piece is designed to make a bold impression while keeping you comfortable. Bold colors, fun charms, and clever branding create a cohesive and instantly recognizable look that’s perfect for showing off your snack style. So, if you want to add a touch of whimsy to your wardrobe, the Pringles x Crocs collection is worth checking out.
