Tag Archives: Technology & Electronics

Alexa Home Theater: Everything you need to know about Amazon’s newest Echo feature

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When Amazon’s latest Echo speakers arrived in October, a feature the company spent time hyping during its fall devices event was missing. Alexa Home Theater arrived in late November, allowing owners of a recent Fire TV device and either of the new Echo speakers the ability to use up to five units and an Echo Sub as a surround sound setup. The main selling point is that the underlying tech allows you to put the speakers wherever you want and Alexa Home Theater will handle the rest. A robust array of speakers is a considerable investment, though, and there are limitations to Amazon’s latest play for your living room.

What is Alexa Home Theater?

At the most basic level, Alexa Home Theater is an automatic room calibration tool that’s akin to Trueplay from Sonos, SpaceFit Sound from Samsung or Sound Field Optimization from Sony. The feature, no matter which company builds it, is designed to automatically tune the acoustics of a soundbar or other speakers to the acoustics of the room. These tools allow companies to account for things like high ceilings and weird angles, adjusting audio performance so things sound their best no matter how your home is designed. 

Like similar technologies from other companies, Alexa Home Theater and the latest Echo speakers also support spatial awareness. This allows you to position the speakers however they best fit in your living room and the underlying tech will balance the sound based on their proximity to each other. Gone are the days when you have to put rear speakers in a specific spot in order for them to work. 

For the latest Echo speakers, Amazon overhauled Alexa Home Theater to accommodate more devices in a single setup. Now you can use up to five Echo Dot Max or second-generation Echo Studio units and a subwoofer at the same time. Of course, this means you can put the compact speakers around the perimeter of your home theater space, providing more immersive surround sound than a single speaker or two can muster. Alexa Home Theater recognizes each Echo speaker and adjusts the system accordingly. 

What hardware do I need to use it?

My test setup was four Echo Studio speakers and a Fire TV Stick 4K Max.
My test setup was four Echo Studio speakers and a Fire TV Stick 4K Max.
Billy Steele for Engadget

If you want to use more than two Echo speakers and a subwoofer in your Alexa Home Theater setup, you’ll need the latest Amazon devices to make that happen. That list includes the Echo Dot Max and second-gen Echo Studio, along with the Echo Sub if you crave more bass. You’ll also need a Fire TV streaming gadget for the multi-speaker option, but it has to be one of the following:

  • Fire TV Cube (3rd gen)

  • Fire TV Stick 4K Max (2nd gen)

  • Fire TV Stick 4K (2nd gen)

  • Fire TV Stick 4K Plus

You might be wondering why Alexa Home Theater isn’t supported on other (older) Amazon streaming and audio models. Well, it is… but you’ll only be allowed to pair just two Echo speakers of the same model with an optional subwoofer for a total of three devices. That list of supported models is quite long, but it accounts for the two most recent generations of both the Echo and Echo Dot in addition to the Echo Pop, Echo Plus (2nd gen) and the original Echo Studio. This two-speaker method is also supported on more Fire TV devices, including some standalone TVs with Amazon’s streaming platform built in. 

In that scenario, it means you could pair two Echo speakers with a subwoofer, for example, and have them play the same audio content with Alexa Home Theater.

Currently, Amazon says these are Fire TV devices that don’t support Alexa Home Theater: 

  • Fire TV Stick 4K Select

  • Amazon Fire TV 2-Series

  • Fire TV 4-Series (2025 Release, newest model)

  • Fire TV Omni QLED Series (2025 Release, newest model)

  • Fire TV Omni Mini-LED Series (2024 Release, newest model)

How to set up Alexa Home Theater

Like nearly all home theater speakers and soundbars these days, setting up Alexa Home Theater is easy once you have the required hardware in place. Unlike a lot of the competition, this initial configuration isn’t done in a mobile app — it’s handled by the Settings menu on a compatible Fire TV device. Before you initiate the setup process, you’ll want to make sure your Echo speakers and Fire TV device are up to date. You can ask Alexa to check for updates to the speakers, while you’ll need to check the Device & Software section of the Fire TV Settings menu for those gadgets. Once everything is current, here are the steps to follow to get started with Alexa Home Theater: 

  1. Go to Settings on your Fire TV.

  2. Select Display & Sounds. 

  3. Select Alexa Home Theater.

  4. Select Create Alexa Home Theater. 

  5. Select the compatible Echo speakers. You can also add an Echo Sub during this step. 

  6. Follow the on-screen instructions to configure the system. After you select either the second-gen Echo Studio or the Echo Dot Max, hit Next and the system will calibrate automatically. If you select other Echo speakers, hit Next and then confirm the placement of the speakers before calibration. 

  7. When the setup is complete, the Alexa Home Theater system is ready to use. To do so, select either Home or Watch Preview. 

Using Alexa Home Theater with four Echo Studio speakers

The two Echo Studio speakers that flanked my TV primarily handled dialogue.
The two Echo Studio speakers that flanked my TV primarily handled dialogue.
Billy Steele for Engadget

Like most home theater gear, the Fire TV will play short audio clips through each Echo speaker and your TV speakers to determine their location and to calibrate the group to the room. From start to finish, the setup process takes about five minutes — so long as your Fire TV and all speakers are running up-to-date firmware. It’s a quick and straightforward process, which meant I was watching Fallout soon after putting all of the speakers in place. 

While streaming that video game-inspired original series, the Echo Studios provided an immersive audio experience with directional sound and crisp, clear dialogue. The front two speakers handle speech, but there’s some nuance in what direction it’s coming from on screen. Rear speakers are tasked with the bulk of the environmental noise, whether that’s nearby water, passing cars, rain or gunfire — just to name a few. I was also pleasantly surprised by how much bassy rumble these speakers produced during movies and shows. I didn’t think a single unit was particularly adept at low-end tone during my review, but I think it would be just fine to use a collection of Echo Studios without having to add the Echo Sub. 

The overall audio performance here is certainly a boost over any TV’s built-in speakers, but the sense of immersion isn’t as complete as what a soundbar and a pair of rear satellite speakers can provide. Specifically, I felt like the foursome of Echo Studio speakers in my test setup stumbled with the height channels. Despite the angled design of the devices and their multi-driver configurations, the effect of overhead and aerial sounds was quite subdued. 

And the worst part about this is that there’s no way to try to fix it with settings. That’s because there are minimal settings to adjust once Alexa Home Theater is set up. There are two features — dialogue boost and volume leveler — but those are both Fire TV settings rather than items meant for any connected speakers. In the Alexa Home Theater menu, there’s a lip sync tool to address any audio lag, which is a standard item for any soundbar. I would’ve loved to see some kind of channel adjustment at the very least, so that I could dial in the mix a bit rather than relying on Amazon’s preferences. 

If you turn to Alexa for help, the assistant can only change bass, treble and midrange, and it can only do so when prompted by voice commands. When I asked for it to turn up the dialogue, it seemed to just increase the volume. If I asked it to adjust the height channels, Alexa responded affirmatively, but it didn’t sound like any tweaks were applied. Amazon later confirmed that those basic EQ changes are Alexa and actually do here.

Another gripe I have with Alexa Home Theater is the inability to connect my phone or another device to the entire group for music. You can still sync with individual Echo Studio speakers for music via Bluetooth, but if you want to use the whole shebang, you’ll have to play your tunes from the Fire TV or ask Alexa to help. 

The Fire TV platform has plenty of audio streaming apps, but Apple Music isn’t there and that’s where my monthly subscription resides. You have to add the Apple Music skill to the Alexa app on your phone first, then you can stream content from the service by asking Amazon’s assistant. For other services with Fire TV apps, you’re using your TV to play music, and most of the time I want the TV off and to just pick up my phone to blast some Spiritbox. I also like to control the queue from my phone, but alas that’s not an option here. 

Wrap-up

Amazon's new Echo Studio is a complete redesign from the 2019 model.
Amazon's new Echo Studio is a complete redesign from the 2019 model.
Billy Steele for Engadget

The main issue with using four Echo Studios and a Fire TV is the cost. For the speakers alone, you’re looking at nearly $900 for the setup I tested. When the new Echo speakers were announced in September, Amazon said it would offer Alexa Home Theater bundles with multiple speakers, but I couldn’t find those on the company’s website.

For comparison, Sonos currently offers multiple configurations of the Beam soundbar and either Era 100 speakers or a sub for less than $800. For the same price as four Echo Studio speakers, you can get Sony’s Bravia Theater System 6, which comes with a soundbar, rear speakers and a subwoofer. There are other options from other companies as well in the $800 range, and most people will likely be happier with a dedicated soundbar-based setup than four Echo units and a subwoofer. Hello, AirPlay and Google Cast.

From an aesthetic perspective, I can see why someone might opt for multiple Echo speakers instead of a mid-sized (or larger) soundbar. Two Echo Studios on either side of my TV with the two rear units tucked away on a shelf certainly creates a clean look. And in terms of sound, using two Echo Studio speakers, let alone four like I tested, will provide a noticeable boost over a TV’s built-in speakers. However, the lack of customization and the inability to control music from my phone for an Alexa Home Theater group makes it hard to recommend Amazon’s latest for shoppers looking for more immersive audio in the living room. Hopefully the company will continue to refine this feature so that it’s more capable in the future.

This article originally appeared on Engadget at https://www.engadget.com/audio/speakers/alexa-home-theater-everything-you-need-to-know-about-amazons-newest-echo-feature-130000328.html?src=rss

The best Chromebook you can buy in 2026

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Chromebooks have quietly become some of the most useful laptops for everyday tasks. They boot fast, stay secure with automatic updates and often cost far less than traditional Windows or Mac machines. Modern Chromebooks also look and feel better than ever, with brighter screens, stronger processors and designs that range from simple clamshells to flexible 2-in-1s.

Whether you need a laptop for school, streaming or a portable option for travel, there is likely a Chromebook that fits your routine. After testing the top models, we picked the best Chromebooks you can buy today to help you find something that balances performance, price and reliability.

This is probably the number one question about Chromebooks. There are plenty of inexpensive Windows laptops on the market, so why bother with Chrome's operating system? Glad you asked. For me, the simple and clean nature of Chrome OS is a big selling point. Chrome OS is based on Google’s Chrome browser, which means most of the programs you can run are web based. There’s no bloatware or unwanted apps to uninstall like you often get on Windows laptops, it boots up in seconds, and you can completely reset to factory settings almost as quickly.

Of course, simplicity will also be a major drawback for some users. Not being able to install native software can be a dealbreaker if you’re a video editor or software developer. But there are also plenty of people who do the majority of their work in a web browser, using tools like Google Docs and spreadsheets for productivity without needing a full Windows setup.

Google and its software partners are getting better every year at supporting more advanced features. For example, Google added video editing tools to the Google Photos app on Chromebooks – it won’t replace Adobe Premiere, but it should be handy for a lot of people. Similarly, Google and Adobe announced Photoshop on the web in 2023, something that brings much of the power of Adobe’s desktop apps to Chromebooks.

Chromebooks can also run Android apps, which greatly expands the amount of software available. The quality varies widely, but it means you can do more with a Chromebook beyond just web-based apps. For example, you can install the Netflix app and save videos for offline watching. Other Android apps like Microsoft Office and Adobe Lightroom are surprisingly capable as well. Between Android apps and a general improvement in web apps, Chromebooks are more than just portals to a browser.

Put simply, web browsing and really anything web based. Online shopping, streaming music and video and using various social media sites are among the most common daily tasks people do on Chromebooks. As you might expect, they also work well with Google services like Photos, Docs, Gmail, Drive, Keep and so on. Yes, any computer that can run Chrome can do that too, but the lightweight nature of Google Chrome OS makes it a responsive and stable platform.

As I mentioned before, Chrome OS can run Android apps, so if you’re an Android user you’ll find some nice ties between the platforms. You can get most of the same apps that are on your phone on a Chromebook and keep info in sync between them. You can also use some Android phones as a security key for your Chromebook or instantly tether your 2-in-1 laptop to use mobile data.

Google continues to tout security as a major differentiator for Chromebooks, and it’s definitely a factor worth considering. Auto-updates are the first lines of defense: Chrome OS updates download quickly in the background and a fast reboot is all it takes to install the latest version. Google says that each webpage and app on a Chromebook runs in its own sandbox as well, so any security threats are contained to that individual app. Finally, Chrome OS has a self-check called Verified Boot that runs every time a device starts up. Beyond all this, the simple fact that you generally can’t install traditional apps on a Chromebook means there are fewer ways for bad actors to access the system.

If you’re interested in Google’s Gemini AI tools, a Chromebook is a good option as well. Every Chromebook in our top picks comes with a full year of Google’s AI Pro plan — this combines the usual Google One perks like 2TB of storage and 10 percent back in purchases from the Google Store with a bunch of AI tools. You’ll get access to Gemini in Chrome, Gmail, Google Docs and other apps, Gemini 2.5 Pro in the Gemini app and more. Given that this plan is $20/month, it’s a pretty solid perk. Chromebook Plus models also include tools like the AI-powered “help me write,” the Google Photos Magic Editor and generative AI backgrounds you can create by filling in a few prompts.

As for when to avoid Chromebooks, the answer is simple: If you rely heavily on a specific native application for Windows or a Mac, chances are you won’t find the exact same option on a ChromeOS device. That’s most true in fields like photo and video editing, but it can also be the case in law or finance. Plenty of businesses run on Google’s G suite software, but more still have specific requirements that a Chromebook might not match. If you’re an iPhone user, you’ll also miss out on the way the iPhone easily integrates with an iPad or Mac. For me, the big downside is not being able to access iMessage on a Chromebook.

Finally, gaming Chromebooks are not ubiquitous, although they’re becoming a slightly more reasonable option with the rise of cloud gaming. In late 2022, Google and some hardware partners announced a push to make Chromebooks with cloud gaming in mind. From a hardware perspective, that means laptops with bigger screens that have higher refresh rates as well as optimizing those laptops to work with services like NVIDIA GeForce Now, Xbox Game Pass and Amazon Luna. You’ll obviously need an internet connection to use these services, but the good news is that playing modern games on a Chromebook isn’t impossible. You can also install Android games from the Google Play Store, but that’s not what most people are thinking of when they want to game on a laptop.

Chrome OS is lightweight and runs well on fairly modest hardware, so the most important thing to look for might not be processor power or storage space. But Google made it easier to get consistent specs and performance late last year when it introduced the Chromebook Plus initiative. Any device with a Chromebook Plus designation meets some minimum requirements, which happen to be very similar to what I’d recommend most people get if they’re looking for the best laptop they can use every day.

Chromebook Plus models have at least a 12th-gen Intel Core i3 processor, or an AMD Ryzen 3 7000 series processor, both of which should be more than enough for most people. These laptops also have a minimum of 8GB of RAM and 128GB of SSD storage, which should do the trick unless you’re really pushing your Chromebook. All Chromebook Plus models have to have a 1080p webcam, which is nice in these days of constant video calling, and they also all have to have at least a 1080p FHD IPS screen.

Of course, you can get higher specs or better screens if you desire, but I’ve found that basically everything included in the Chromebook Plus target specs makes for a very good experience.

Google has an Auto Update policy for Chromebooks as well, and while that’s not exactly a spec, it’s worth checking before you buy. Last year, Google announced that Chromebooks would get software updates and support for an impressive 10 years after their release date. This support page lists the Auto Update expiration date for virtually every Chromebook ever, but a good rule of thumb is to buy the newest machine you can to maximize your support.

Chromebooks started out notoriously cheap, with list prices often coming in under $300. But as they’ve gone more mainstream, they’ve transitioned from being essentially modern netbooks to some of the best laptops you’ll want to use all day. As such, prices have increased: At this point, you should expect to spend at least $400 if you want a solid daily driver. There are still many Chromebooks out there available at a low price that may be suitable as secondary devices, but a good Chromebook that can be an all-day, every-day laptop will cost more. But, notably, even the best Chromebooks usually cost less than the best Windows laptops, or even the best “regular” laptops out there.

There are a handful of premium Chromebooks that approach or even exceed $1,000 that claim to offer better performance and more processing power, but I don’t recommend spending that much. Generally, that’ll get you a better design with more premium materials, as well as more powerful internals and extra storage space, like a higher-capacity SSD. Of course, you also sometimes pay for the brand name. But, the specs I outlined earlier are usually enough, and there are multiple good premium Chromebooks in the $700 to $800 range at this point.

See Also:

This was our pick for best overall Chromebook for years, and it’s still one of the better options you can find for a basic laptop that doesn’t break the bank. It’s a few years older than our current top pick, so its processor isn’t fresh and it only has 128GB of storage. It also won’t get updates from Google as long as newer models. But it still combines a nice screen and keyboard with solid performance. This laptop typically costs $500, which feels high given its a few years old and Acer’s Chromebook Plus 514 is only $350, but if you can find it on sale and can’t find the Acer it’s worth a look.

This Chromebook is extremely affordable – you can currently pick it up for only $159 at Walmart. That price and its large 15.6-inch screen is mainly what it has going for it, as the Intel Celeron N4500 chip and 4GB of RAM powering it does not provide good performance if you’re doing anything more than browsing with a few tabs open. If you’re shopping for someone with extremely basic needs and have a small budget, the CX15 might fit the bill. But just be aware that you get what you pay for.

Samsung’s Galaxy Chromebook Plus, released in late 2024, is one of the more unique Chromebooks out there. It’s extremely thin and light, at 0.46 inches and 2.6 pounds, but it manages to include a 15.6-inch display in that frame. That screen is a 1080p panel that’s sharp and bright, but its 16:9 aspect ratio made things feel a bit cramped when scrolling vertically. Performance is very good, and the keyboard is solid, though I’m not a fan of the number pad as it shifts everything to the left. At $700 it’s not cheap, but that feels fair considering its size and capabilities. If you’re looking for a big screen laptop that is also super light, this Chromebook merits consideration, even if it’s not the best option for everyone.

This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/best-chromebooks-160054646.html?src=rss

The last Xbox update of 2025 includes a handy Wireless Headset upgrade

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As part of its last Xbox-focused software update of the year, Microsoft is improving the Bluetooth performance of the Xbox Wireless Headset to make it work even better with Windows 11. Microsoft released the latest Wireless Headset as an accessory for Xbox Series X/S and PC, but as of this update, Xbox Wireless Headset owners on Windows will now have a leg up on their console counterparts thanks to support for Bluetooth Low Energy (LE) Audio.

Microsoft says that supporting Bluetooth LE Audio will let the headset offer lower latency audio, better battery life, richer stereo sound and the ability to share audio across multiple compatible Bluetooth accessories at the same time. Not revolutionary updates, but still nice to have if you bought a $110 Xbox Wireless Headset back in 2024. Provided you're running the latest version of Windows 11 and your device supports Bluetooth LE, Microsoft says you can take advantage of the improvements by updating your headset in the Xbox Accessories app.

If you're a regular user of the Xbox mobile app, Microsoft is also making some changes there. After adding the ability to purchase Xbox games directly from the app in April — a feature made possible after Google and Apple were forced to change the rules of their app stores — Microsoft is now adding a dedicated Store tab to the app. You'll also be able to add games to your wishlist and search for add-ons and DLC directly in the app.

Microsoft ending the year with Windows and mobile app updates reflects the ways the company's gaming strategy has changed in 2025. After spending decades positioning itself as a console maker, Microsoft is seemingly making Xbox software its main focus going forward.

This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/the-last-xbox-update-of-2025-includes-a-handy-wireless-headset-upgrade-204500386.html?src=rss

Texas sues five TV manufacturers over predatory ad-targeting spyware

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Behold: Ken Paxton will now demonstrate that broken clocks are indeed right twice a day. The Texas Attorney General is notorious for, well, a very long list of reasons. But in this case, he at least appears to be doing consumers a solid: He sued five television companies for using ad-targeting spyware on their TVs.

Texas sued Sony, Samsung, LG, Hisense and TCL for allegedly recording what viewers watch without their consent. The predatory technology, Automated Content Recognition (ACR), identifies the content being played on a device by matching short content fingerprints to a database.

ACR is essentially a Shazam for video. Except in this case, its sole purpose is to target your viewing habits to help line advertisers' pockets. "This software can capture screenshots of a user's television display every 500 milliseconds, monitor viewing activity in real time and transmit that information back to the company without the user's knowledge or consent," Paxton's press release says.

An LG Ad Solutions website boasts how ACR helps advertisers "target by content viewership, including show, network, app, service or genre." Since it works with anything running on the device, it can identify purchases and subscriptions, track gamers' habits and pinpoint users by region, city or zip code.

There should be a setting on your TV to turn it off. But, as Texas' lawsuit against LG notes, TV software often "deceptively guides consumers to activate ACR and buries any explanation of what that means in dense legal jargon that few will read or understand."

Paxton's press release emphasized Hisense and TCL's home base of China. "These Chinese ties pose serious concerns about consumer data harvesting and are exacerbated by China's National Security Law, which gives its government the capability to get its hands on US consumer data," the statement reads.

This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/texas-sues-five-tv-manufacturers-over-predatory-ad-targeting-spyware-201500248.html?src=rss

YouTube is letting creators make playable games with a Gemini 3 tool

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Google's at it again, once more insisting that AI is something people need or want more of in their lives. The latest move comes from YouTube Gaming, which announced an open beta for a project called Playables Builder. This allows select YouTube Creators to use a "prototype web app built using Gemini 3" to make bite-sized games, no coding required. 

YouTube was testing the addition of small-scale games to its desktop and mobile platforms back in 2023, then added multiplayer capability to Playables last year. Since AI is appearing all over Google-owned services, today's news probably shouldn't be a surprise.   

The premise sounds similar to the Disco and GenTabs projects that Google Labs recently announced. They offer an AI layer to web browsing: provide a natural language input, get an interactive widget that does what you asked for. Despite my skeptical attitude toward AI, I can see those tools having some practical applications for search, where the goal is to aggregate whatever data you're looking for into a manageable, easy-to-read interface. 

But a game is not simple. A good game takes what might be a simple idea and, with finesse and iteration and skill, transforms it into a genuinely fun experience. It's a cute parlor trick that AI assistants can help people to make stuff without technical knowledge, but there's a reason professional game devs work hard to amass all their know-how. Playables Builder is a peak example of misunderstanding what artificial intelligence is best at. Just because a chatbot can make a game doesn't mean anyone will enjoy playing it.

This article originally appeared on Engadget at https://www.engadget.com/ai/youtube-is-letting-creators-make-playable-games-with-a-gemini-3-tool-195500318.html?src=rss

ChatGPT image generation is now faster and better at following tweaks

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Following the release of GPT-5.2 last week, OpenAI has begun rolling out a new image generation model. The company says the updated ChatGPT Images is four times faster than its predecessor. If you're a frequent ChatGPT user, you'll know it can sometimes take a while for OpenAI's servers to create images, particularly during peak times and if you're not paying for ChatGPT Plus. In that respect, any improvement in speed is welcome.

The new version is also better at following instructions, including when you want to edit something the new model just generated. You can ask the system to add, subtract, combine, blend and even transpose elements. At the same time, OpenAI says the update offers better text rendering. That's something many image models have traditionally struggled with, but according to the company, the new ChatGPT Images is capable of handling denser and smaller text. As part of the today's model update, OpenAI is additionally adding a dedicated Images section to the ChatGPT sidebar. Here you'll find preset filters and prompts you can look to for inspiration. 

A portrait of Sam Altman, in the style of Johannes Vermeer's Girl with a Pearl Earring.
A portrait of Sam Altman, in the style of Johannes Vermeer's Girl with a Pearl Earring.
OpenAI

The new ChatGPT Images arrives just as Nano Banana Pro is responsible for a surge in Gemini usage. In October, Google said its chatbot had 650 million users, up from 450 million just a few months earlier in July. Nano Banana Pro has proven so popular, the company recently limited free users to just two image generations per day. For OpenAI, a strong response to Nano Banana Pro probably wasn't as important as ensuring it came out swinging against Gemini 3 Pro, but ChatGPT Images is a big part of why there are 800 million ChatGPT users.    

"We believe we’re still at the beginning of what image generation can enable," OpenAI said. "Today’s update is a meaningful step forward with more to come, from finer-grained edits to richer, more detailed outputs across languages."

OpenAI is rolling out the new ChatGPT Images to all users starting today. If you're one of those people who miss GPT-4o, you'll be happy to learn you can continue to use the older version of the tool through a custom GPT.  

This article originally appeared on Engadget at https://www.engadget.com/ai/chatgpt-image-generation-is-now-faster-and-better-at-following-tweaks-180000750.html?src=rss

What happened to iRobot can happen to anyone

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The company which popularized robot vacuum cleaners around the world has filed for Chapter 11 bankruptcy. iRobot, makers of the Roomba, has been synonymous with the category since its inception, but its star had dulled in recent years. The company plans to sell its assets to its primary supplier, China’s Picea Robotics, in the hope of maintaining its business.

Everyone’s got a strident opinion as to why iRobot fell from grace. The rugged individualists blame limp regulators on both sides of the pond (and their hatred for big tech) for blocking Amazon’s attempted purchase in 2023. Those on the hardware side of the fence say iRobot’s refusal to embrace LiDAR for navigation until this year left it behind rivals.

Then there’s the geopolitical experts, who can point at China’s industrial policy, subsidies and favorable regulatory environment compared to the US approach. After all, iRobot’s US gear is made in Vietnam, which is now subject to a 46 percent import levy. As BBC News reported, that added around $23 million to iRobot’s costs and increased the price of its hardware.

The real answer is that iRobot’s demise was caused by a perfect storm of all these factors piling on to the company. More importantly, iRobot’s situation isn’t any way unique, and should serve as a warning to every major American technology brand. It’s also a lesson in why companies need to deal with existential threats when they have the time and cash to do so. 

For instance, once iRobot perfected the concept for the Roomba, it wasn’t long before the first copies burst onto the scene. iRobot had the brand and the know-how, but that only goes so far against well-motivated copycats. Think about the first Samsung Android handsets, and how quickly they went from iPhone imitations to class-defining devices of their own — and how hard Apple fought in court to prevent it.

Even before this year’s tariffs, iRobot struggled to compete on price in a manner we’ve seen in other fields. Remember Fitbit before Google purchased it, happily selling $80 fitness trackers for years until Xiaomi swiped the low-end part of its business for itself. Even if the early MiBands weren’t very good, you could buy three for the price of a single Fitbit Charge. Yes, the argument around quality and reliability is important, but it’s often not as loud or compelling as a competing product sold for a fraction of the price.

iRobot should have either made more of an effort to offer a dirt-cheap model to undercut its rivals, or more likely pull out of the low end altogether. Earlier today, I checked out local retail listings for Roombas and its nearest competitors. Next to one another were the Roomba 405 Combo with Dock and the Roborock Q7 L5+ — both capable of vacuuming and mopping your floor. The former is currently on sale for $400 direct from iRobot, while the latter is currently selling for $220. I’m sure plenty of buyers would have seen the price difference and opted for the cheaper model.

I’m not going to throw too many Told You So’s over iRobot’s fence for not embracing LiDAR sooner. Its omission was a mistake, but you could see why it was shy about abandoning its existing setup. But the company had forgotten one key mantra about the tech world, Andy Grove’s maxim that “only the paranoid survive.” Even the fanciest, highest-end Roombas of the last five years felt a generation behind rival products.

And, at the risk of sounding like a marketing guru, it was never clear what iRobot, or Roomba, stood for. When companies flooded the market with cheaper models, iRobot needed to make it clear what it meant when you bought a Roomba over a generic model. What did, and could, it offer beyond the name and history that made it stand out against cheaper competitors? Companies like Apple and Dyson command a premium, but you almost always know what you’re getting for your money.

All I can say is that it’s good that there isn’t another American company presently in a similar position. I certainly can’t think of a controversial US company that builds things with wheels that has historically rejected LiDAR for its autonomous services. One that has a brand that doesn’t stand for much, or has its identity tied too closely to the identity of its CEO. One that is staring down the barrel at a raft of better equipped and often cheaper Chinese alternatives. Because that company could surely be looking at a similar fate a decade or so down the road.


This article originally appeared on Engadget at https://www.engadget.com/home/what-happened-to-irobot-can-happen-to-anyone-164500625.html?src=rss

Instagram launches a Fire TV app for Reels

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Have you ever just wished you could watch Instagram Reels right on a TV? Maybe? Well, if so, you're in luck. Meta has launched an Instagram app exclusively on Fire TV. It will be solely for "short-form video content," so Reels. TikTok launched an app on Fire TV in 2020 before rolling it out to other platforms. 

Instagram and Fire TV users can download the former through Amazon's App Store. It can either link to an existing account or have a separate account just for TV. The app can hold up to five different Instagram accounts — and time spent factors into any limits on teen accounts. 

"Our mission is to get you to the world’s best content fast, and we’re thrilled to welcome Instagram to Fire TV," Fire TV vice president, Aidan Marcuss, said in a statement. "We’re committed to keep pushing the boundaries of entertainment on customers' biggest screens — the Instagram team has built an awesome experience, and we’re excited to be the first place to offer it. We can’t wait to see what customers think."

For now, Reels are separated into different channels, such as sports highlights or hidden travel gems. Reels also play automatically, so you don't have to swipe between content on the screen. According to Meta, the app is still being tested, so these formats might change in the future. 

Instagram users in the US can now get the TV app on Amazon's Fire TV Stick HD, 4K Plus and 4K Max (first and second generation). It's also available on the Fire RV 2-Series, 4-Series, and Omni QLED Series. However, Meta says that the Instagram App for TV should be available on more devices and in other countries after this initial testing round.

This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-launches-a-fire-tv-app-for-reels-160003710.html?src=rss

Apple’s Mac mini M4 is on sale for $479 right now

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This time of year is not only a good time to save on gifts, but also to save on tech you may need (or want) for yourself. If you've been thinking about upgrading your computer, you can save right now on Apple's Mac mini M4. The desktop is down to $479, which is 20 percent off its usual price and the same low price we saw during Black Friday.

Apple released the Mac mini M4 in late 2024 and we were impressed with how something so small could be so powerful. We gave it a 90 in our review, thanks to features like its speed and standard 16GB of RAM. The — currently — $479 base model also comes with 256GB of SSD. We were also happy to see it had front-facing USB-C and headphone ports. 

If you really want to go all out for someone's gift (or for yourself) then you can buy one of the Mac mini M4's higher memory or storage options. You can pick up the Mac Mini M4 with 16GB of RAM and 512GB of SSD for $690, down from $799 — a 14 percent discount. Meanwhile, the 24GB of RAM and 512GB of SSD model is 11 percent off, dropping to $890 from $999.

Check out our coverage of the best Apple deals for more discounts, and follow @EngadgetDeals on X for the latest tech deals and buying advice.

This article originally appeared on Engadget at https://www.engadget.com/deals/apples-mac-mini-m4-is-on-sale-for-479-right-now-150041630.html?src=rss

The Anker Laptop Power Bank soothed my (self-inflicted) battery anxiety

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For the longest time, I refused to upgrade my work-issued MacBook. I was leery of the hassle, and would much rather hang on to an aging Intel-powered laptop than have to transfer files, set up apps and sign in to accounts all over again. What did it matter if my notebook barely lasted long enough to cover an iPhone launch? My petty brain blamed it all on external factors (like being forced to use a MacBook instead of a PC), and left me dripping in stress as I watched the power levels dip down to zero at many of the live events I attend every year. So when I saw the Anker Laptop Power Bank was one of the items in our Labor Day deals roundup this year, I decided to get one to alleviate my battery anxiety (instead of, you know, doing the sane thing and agreeing to a new laptop).

When I unboxed my new Laptop Power Bank the night before the iPhone 17 Pro launch, I wasn’t expecting to be so taken by its features. All I knew before then was that this was a solid, beefy laptop battery pack, squeezing 25,000mAh in a compact package that would save me from having to worry too much about finding an outlet. But when I saw the screen light up with details on the amount of energy left (to two decimal places!) and the real-time charge data when I plugged it in, I was impressed. How modern!

Then I noticed the built-in cables — one retractable and neatly tucked inside the charger and the other artfully curved into a groove and doubling as a handle. Both wires were braided and felt like they’d be resistant to fraying and destroying themselves over time. Altogether, the general build quality and functionality of all the components made it clear this was a thoughtfully designed product worthy of all the praise and money we’ve hurled at it since my colleagues first tested it. 

But what truly made me smile (and giggle, honestly) was a naughty little Easter egg. I saw posts on Threads indicating that if you tugged on that retractable cable and let it go in and out a few times, the screen would show a smiley face. I didn’t believe this was true until I saw it for myself. Sure, it felt a little bit odd, but I told myself I was revving a chainsaw, and doing legitimate testing for professional reasons, not jerking off a device. And when I saw the funny face appear, I felt the effect was humorous rather than pervy. The good news for the more staid readers is that if you don’t want to ever see that face, you never have to. And if you like cheeky little touches in your tech products, the Anker Laptop Battery Charger will delight. 

Regardless of how I felt about having pleasured a laptop battery charger, it doesn’t take away from the fact that this is a well-made, well-rounded product. It managed to get my MacBook a few extra hours, so I made it all the way to the end of a multi-hour keynote, though it did run completely empty so I couldn’t recharge my phone after. Blast Apple Park and its utter lack of available power outlets!

Anker’s Laptop Battery Pack effectively allayed my battery anxiety, brought me some mirth and won me over with its thoughtful design. And because I got it on sale, it was $90 well spent.


This article originally appeared on Engadget at https://www.engadget.com/mobile/the-anker-laptop-power-bank-soothed-my-self-inflicted-battery-anxiety-123000024.html?src=rss