Tag Archives: gaming controller

8bitdo celebrates three decades of Tomb Raider with two controllers built for nostalgic gaming

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I still remember the thrill of playing Tomb Raider as a child, following Lara Croft through ancient ruins, solving puzzles, and navigating dangerous environments. The original action-adventure game made exploration feel like a real expedition, and its distinctive world remains memorable three decades later. Now, 8BitDo is celebrating that legacy with two special-edition controllers that bring Lara’s adventures into modern gaming setups.

The official Tomb Raider 30th Anniversary Collection comprises the Ultimate 3 Controller for Xbox and the Pro 3 Bluetooth Gamepad. 8BitDo takes two of its existing controller designs and gives them visual treatments inspired by different parts of the franchise’s history. Both retain their core gaming features while adding themed finishes and matching accessories.

Designer: 8BitDo

The Ultimate 3 wears a gold-coloured finish decorated with silhouettes representing Lara Croft across different eras of the franchise. Black controls provide contrast, while a gold-plated zinc-alloy D-pad adds a metallic detail. Its matching charging dock carries the anniversary branding, making the controller feel like a collectible rather than another standard gaming accessory.

The Pro 3 takes a different approach, drawing inspiration from Lost Valley, the jungle setting from the original 1996 game. Its sandstone-coloured shell features vegetation, ancient symbols and geometric patterns. The matching dock continues the theme, while interchangeable joystick caps let players customise the controller’s appearance.

Beyond the nostalgic artwork, both controllers feature TMR (tunnel magnetoresistance) joysticks and Hall-effect triggers. These magnetic sensing technologies avoid the conventional electrical contacts used by traditional potentiometer sticks and can reduce wear-related problems, including one common cause of stick drift. They do not, however, eliminate every possible source of mechanical failure.

The Ultimate 3 adds adjustable joystick tension and Hall-effect impulse triggers with two selectable travel-stop settings. Players can choose shorter trigger movement for faster inputs in shooters or longer travel for more gradual control in racing games. It also includes two programmable rear buttons, additional L4 and R4 shoulder buttons, a 3.5mm headphone jack, and a reported polling rate of up to 1,000Hz on compatible Windows PCs. Its 1,000mAh rechargeable battery is rated for up to 20 hours of use.

The Pro 3 offers a symmetrical joystick layout, magnetic interchangeable ABXY buttons and selectable trigger modes. Six-axis motion controls are available on compatible Nintendo Switch and Steam platforms, while additional rear buttons and shoulder inputs allow further customisation. Its included accessories comprise a themed charging dock, 2.4GHz wireless adapter, USB cable, button puller and interchangeable joystick caps. Both models support configuration options through 8BitDo’s software, with specific features varying by platform.

The Ultimate 3 supports Xbox Series X|S, Xbox One, and Windows through wired USB or 2.4GHz wireless connections, with Bluetooth available for compatible Android and Apple devices. The Pro 3 supports Nintendo Switch, Switch 2, Windows, SteamOS, Android and Apple devices, with connection options depending on the platform. Neither is listed as natively compatible with PlayStation 5.

The 8BitDo Tomb Raider 30th Anniversary controllers are available in the US, priced at $119.99 for the Ultimate 3 and $79.99 for the Pro 3. The anniversary versions cost $20 and $10 more, respectively, than their standard counterparts. UK availability is scheduled for November 13, 2026, with prices listed at £94.99 and £74.99.

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Abxylute’s $65 smartphone gamepad packs Hall Effect triggers, clickable sticks, and gyro aiming

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Valve raised the price of the 512GB Steam Deck OLED to $789 this May, a number that makes anyone want to close the browser tab out of spite. Blame the AI boom, which has data centers swallowing memory chips faster than factories can make them, leaving handhelds to fight over the scraps. Now look at the phone in your hand. It runs native console ports like Resident Evil, streams entire Xbox and PlayStation libraries, and emulates most of the consoles a millennial grew up with. All it lacks is a pair of real thumbsticks and triggers, which is a far cheaper problem to solve.

Hong Kong-based abxylute solves that problem with the M5 and M6, two sliding controllers that magnetically snap to the back of your phone. Closed, they sit behind it like a chunky case. Slide the phone up and a full gamepad appears underneath, Xperia Play style, with sticks, triggers, and rumble. The M5 is the slim one, plugging in over USB-C with zero pairing and pass-through charging. The M6 goes wireless over Bluetooth, adding clickable capacitive sticks, Hall Effect triggers, gyro aiming, and a 10-hour battery. Both retail under $90, roughly one-ninth of a Steam Deck these days, and for anyone whose gaming happens on commutes and couches, that math is hard to argue with.

Designer: abxylute

Click Here to Buy Now: $65 $84.99 (24% off) Hurry! Only limited units available.

A slider rail from the Nokia era, rebuilt for modern phones

Sliding rails nearly went extinct when touchscreen slabs replaced slider phones, and so did most of the factories that made them. abxylute eventually tracked down a manufacturer that once built rails for Nokia and Sony, then asked it to do something those phones never needed. A slider from 2010 only had to carry a lightweight screen half, while the M5 and M6 have to hold a phone and case weighing up to around 10.6 ounces (300g). The resulting bidirectional damped rail glides smoothly both ways, with magnets snapping it into the fully open and closed positions. That makes for a calmer motion than the spring-loaded slide on the OhSnap MCON, which fires the phone open at a button press.

The phone attaches through an adjustable magnetic mount rated at 4,098 gf, roughly 9 pounds of pull and comfortably above the 2,500 to 3,500 gf abxylute quotes for Apple’s MagSafe. Both mounts clear camera bumps up to 0.28 inches (7mm), and the plate shifts to suit different phone sizes. Supported phones include the iPhone 18 series, Galaxy S26, Pixel 11, OnePlus 15, and Xiaomi 17, with a magnetic adhesive ring in the box for anything lacking MagSafe. Thick cases will sap some of that grip, so slimmer cases make the safer pairing. Lightning iPhones sit out the M5 entirely, since that model needs a USB-C port to work.

The M5 goes wired and thin for pocket duty

The M5 began life as a DIY build by Jinjiang, an independent maker who handled the 3D modeling, PCB design, and programming himself before abxylute partnered with him to engineer it for mass production. Its connection is wired USB-C, which means no Bluetooth pairing, no battery to charge, and pass-through charging so your phone can top up mid-session. The sticks are low-profile carbon-film sliders modeled on the PSP, PSP Go, and Nintendo 3DS, recessed nearly flat to keep the controller slim. Because sliders can’t click, abxylute added dedicated LS and RS buttons that double as programmable macro keys. Micro-switch triggers with short travel and a crisp click round out the inputs.

Those choices produce a controller that weighs about 6 ounces (170g) and measures 0.91 inches (23mm) thick with the mount, thinning to 0.45 inches (11.5mm) at the grip area. It spans 5.9 inches (149.5mm) wide, about the width of a large phone, so it slips into a jacket pocket easily. I appreciate a product that commits this fully to one idea, and the M5 commits to portability. Slider sticks offer less throw than full-size ones, so they favor retro titles and platformers over twitchy shooters. A limited M5 Founder’s Edition, capped at 1,000 units, comes in translucent retro green with a customizable two-letter badge replacing the abxylute logo.

The M6 packs full-size controller features into the slide

The M6 took nearly three years to develop, long enough to earn the internal nickname “little Nezha,” and most of that effort went into the controls. Its capacitive sticks, developed with component maker K-Silver, tilt 20 degrees against the roughly 23 degrees of a full-size controller stick, and they click for L3 and R3. abxylute also built them to resist magnetic interference, a smart call given the strong magnet array sliding a few millimeters above them. Instead of sinking the sticks into deep wells, a stepped surface around each one frees up room for your thumbs. Stick output switches between circular and square modes, handy for racing games and emulators.

Hall Effect linear triggers with 0.22 inches (5.5mm) of travel handle racing games, and a Fast Trigger Mode shortens actuation for shooters. A face-mounted Z button takes remaps and multi-button macros, so a fighting game special move or a jump-and-shoot combo fits under one thumb. There’s also a 6-axis gyroscope for motion aiming, and Bluetooth 5.3 backed by a 500mAh battery rated for up to 10 hours. The lighting is diffused, bouncing off the controller’s surface instead of shining at your eyes, and its color changes with each mode. All this comes in at 6.7 ounces (191g) and 1.02 inches (26mm) thick, a modest premium over the M5.

Shared features, the abxy app, and what each model costs

Both controllers share a physical mode switch that flips between NS, XInput, and PS layouts, covering Switch emulators, Android and cloud gaming, and iPhone titles respectively. Each gets dual Z-axis linear vibration motors with four intensity levels, plus a Turbo function paired to the M button. The free abxy Game App doubles as a launcher for emulators and cloud services, and it handles remapping, dead zones, macros, lighting, and vibration. Virtual touch mapping lets you assign on-screen controls to physical buttons for games that never bothered with controller support. Detachable magnetic grips, held by magnets plus a mechanical shear lock, add full-size handles for longer sessions, though they aren’t listed among the box contents.

Kickstarter pricing currently sits at $65 for the M5 and $69 for the M6, against retail prices of $84.99 and $89.99, both well under the $169.99 Backbone Pro. A bundle with one of each costs $119, down from $174.98. The M6 is estimated to ship in November 2026 and the M5 in December 2026, with worldwide delivery. The M5 box adds a USB-C cable to the controller, adhesive ring, and manual that both models share. Valve wants $789 for a handheld. abxylute wants $69 to upgrade the one you already own.

Click Here to Buy Now: $65 $84.99 (24% off) Hurry! Only limited units available.

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PlayStation 5 compatible Nacon Revolution 5 Unlimited Gaming Controller Shows Off A Built-in Screen

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A new breed of gaming controllers with built-in screens is emerging, including the ROG Raikiri II Pro. Nacon, however, has taken the idea a step further. The French gaming accessories maker has unveiled the Revolution 5 Unlimited controller for PS5 and PC, bringing on-the-fly controls to the gamepad itself. It developed the accessory using feedback from competitive gamers and insights from the esports community.

The high-end gamepad has a built-in screen that lets players adjust settings without leaving their game. According to Yannick Allaert, director of Nacon’s accessories division, the officially licensed, asymmetrical PlayStation controller aims to provide “competitive and demanding players with a state-of-the-art instrument, backed by years of expertise within the Group.”

Designer: Nacon

The controller is part of the Revolution 5 series and builds on the Revolution 5 Pro. Its built-in display is a notable addition to a PS5 gamepad. While other third-party controllers for Xbox, Switch 2 and PC have screens, this one offers an unusually wide range of on-device controls. Its monochrome display lets players adjust joystick sensitivity, remap shortcuts, mix audio and manage system settings without leaving the game.

Beyond the screen, the controller introduces TMR (tunneling magnetoresistance) technology to Nacon’s lineup. Its magnetic joysticks are designed to improve reliability and precision while reducing power consumption. With competitive players in mind, Nacon has also included micro-switch action buttons, several remappable shortcut buttons and Trigger Blockers with instant-trigger technology, allowing users to switch from an analog pull to an ultra-short click.

The companion app offers further options, including Shooter Pro Mode, which removes joystick dead zones for greater precision and responsiveness. Available on iOS and Android, the app lets players fine-tune settings and configure the controller for use with a PS5, PC or Android smart TV. The gamepad can connect via a dongle, a cable or a wireless connection. For PC players, Nacon claims latency as low as 1 ms. The app also provides more detailed shortcut mapping and gyroscopic control settings.

Physical customization options include interchangeable joystick heads, weights, stick travel rings and D-pad faces. Nacon has also introduced a charging dock for the controller. The Revolution 5 Unlimited is currently available for pre-order at $229.99, with shipping scheduled by October 21, 2026.

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ASUS ROG Raikiri II Pro adapts to every game with switchable triggers and 8,000Hz input speed

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When the ROG Raikiri Pro controller burst onto the scene at CES 2023, the gamepad was ahead of its time courtesy of a dedicated 1.3-inch mini OLED display. Now, after nearly three years, Asus has revealed the next version of the controller with improved features and upgrades to entice gamers who are always on the lookout for the endgame accessories.

This comes on the back of Asus ROG’s 20th anniversary celebration, wherein other products, including the triple-mode gaming monitor and Gjallar Gaming soundbar, were also announced by the brand.

Designer: Asus

Unlike its predecessor, the new ROG Raikiri II Pro shifts its focus from flashy extras to competitive performance and precision. Built primarily for PC gamers, the controller delivers an impressive 8,000Hz polling rate in wired mode for ultra-low input latency, while ASUS’ SpeedNova wireless technology is designed to provide a fast and stable 2.4GHz connection with improved power efficiency. The controller also supports Bluetooth and USB-C connectivity, allowing players to switch between multiple gaming setups with ease.

ASUS has also redesigned the controls to improve responsiveness during long gaming sessions. Every primary input, including the D-pad, ABXY buttons, shoulder buttons, and rear paddles, now uses micro switches that deliver crisp tactile feedback with faster actuation. The controller also introduces dual-mode triggers, letting users instantly swap between short-travel micro-switch triggers for competitive shooters and full-range TMR sensor triggers for racing titles or games that benefit from precise analog control. Combined with anti-drift TMR thumbsticks, the Raikiri II Pro controller offers consistent accuracy and longer durability than traditional analog sticks.

Customization remains one of the controller’s biggest strengths. Through ASUS Gear Link software, users can remap buttons, adjust stick sensitivity, fine-tune trigger dead zones, modify vibration levels, and create multiple profiles for different genres. RGB lighting, onboard profile storage, and interchangeable thumbstick caps further allow players to personalize both the aesthetics and feel of the controller. ASUS also bundles a charging dock and a protective carrying case that can recharge the controller while stored, making it easier to keep the accessory ready for travel or daily gaming.

Alongside the controller, ASUS also introduced the ROG Gjallar Gaming Soundbar as another premium addition to its gaming ecosystem. The 2.1.2-channel setup supports Dolby Atmos and combines front-facing speakers, dedicated tweeters, upward-firing drivers, and a 65W wireless 6.5-inch subwoofer to create a more immersive soundstage. The company says the system is tuned to improve positional audio, helping players better identify in-game movement and environmental cues.

Like the Raikiri II Pro, the Gjallar supports ASUS Gear Link software, allowing users to customize audio settings and integrate it into a broader ROG gaming setup. The two new accessories showcase ASUS’s emphasis on high-performance gaming peripherals that prioritize responsiveness, customization, and immersion, while marking another milestone in the company’s two-decade journey as the Republic of Gamers brand!

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PowerA x Meridian Project X-Ray controller boasts interchangeable aircraft and helicopter controls

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Gaming controllers are going beyond their generic functionality to cater to the needs of gamers, and more importantly, the titles being played on the favorite console. Gamepads loaded with specific functional controls are built to enhance the level of in-game realism and provide tactical advantage in certain situations. Take, for instance, the AAA flight simulator titles that are better experienced with dedicated gaming gear, or if you value portability, with a gaming controller.

Honeycomb Aeronautical’s Echo Aviation Controller  designed primarily for the Microsoft Flight Simulator on PC and Mac, demonstrates how gamers can enjoy the cult favorite title with the same level of accuracy as the dedicated gaming gear, which at times can be bulky. PowerA, known for its gaming accessories in collaboration with Meridian GMT, who pioneer in advanced flight simulation hardware, has announced the Project X-Ray controller, an advanced gamepad at FlightSimExpo 2026 in St. Paul, Minnesota. The two brands have similar ambitions from this collaboration, as it gives flight sim fanatics even more freedom to explore their alternate passion.

Designer: PowerA

The flight deck controller combines the advanced level of controls for airplanes, as well as helicopter controls, into a single unit, courtesy of the modular interchangeable elements. Depending on which game you are playing on your PC or Xbox Series X | S, the controller can swap throttle, faceplates, and flaps for delivering a deeper level of simulation. PowerA and Meridian manage to do this while retaining the familiar form factor of a controller, which in itself is a feat. As per Nicki Repenning, Founder and Chief Executive Officer of Meridian GMT, “Flight simulation enthusiasts are passionate about authenticity, immersion, and control. By partnering with PowerA, we’re combining Meridian GMT’s expertise in advanced flight simulation hardware with PowerA’s ability to deliver innovative gaming experiences at scale.”

This versatile flight system controller has all the major controls on board, including a throttle lever, flaps, landing gear, rotary trim knobs, and radio buttons. The controller swaps the D-pad of a normal gamepad with dedicated autopilot controls. The gaming accessory still misses the back view controls, but that is not a deal breaker in any way. Depending on the setup you choose – airplane or helicopter controls – the matching faceplate makes the gamepad look absolutely perfect in varied color themes. The Xbox button at the familiar top position suggests it should be compatible with the Microsoft ecosystem on PC titles as well.

According to Matt Hiler, Sr. Director of Marketing and Strategic Partnerships, “Meridian GMT’s deep flight simulation expertise, combined with PowerA’s decades of global accessory experience, helps bring authentic, approachable, and exciting flight control to more players.” That’s important because the Project X-Ray controller, still in development, could be a game-changer for flight sim games that otherwise required a dedicated set of accessories to have the complete experience. There is no word yet on the pricing or availability of the controller, but it sure is an interesting gaming accessory.

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Steam Controller Returns with a Modern Redesign and Deeper Ecosystem Integration

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Steam surprised gamers with the announcement of three new products back in November 2025. Those were the Steam Machine gaming console, the Steam Frame wireless VR headset, and the brand new Steam Controller, marking the first-ever update in a decade. While the first two don’t yet have a clear release window, the Steam controller is almost here.

Priced at $99, the controller is scheduled to launch on May 4, putting it within immediate reach for gamers invested in the platform. However, details around pre-orders remain unclear, leaving some uncertainty about how quickly users will be able to secure one, subject to the RAM availability crisis. Regardless, the update represents a significant step forward from the original Steam Controller, which debuted in 2015 with a bold but divisive design that relied heavily on dual trackpads instead of traditional analog sticks.

Designer: Steam

This new iteration reflects a more balanced approach as Valve appears to have taken feedback from years of community use and criticism, integrating more familiar elements while retaining some of its experimental DNA. The repositioned trackpads remain part of the experience but are no longer the dominant input method. Instead, the inclusion of a standard D-pad and a second thumbstick brings the controller closer to conventional gamepads, making it more intuitive for a wider audience. The overall layout bears a strong resemblance to the Steam Deck, suggesting tighter integration with Valve’s existing ecosystem and improved compatibility with modern game design.

That shift in design is not just cosmetic; it addresses one of the biggest barriers of the original controller: accessibility. Earlier, the reliance on trackpads required a learning curve that many players found difficult to overcome. By contrast, this updated model blends precision controls with familiarity, making it more suitable for a broader range of genres, including fast-paced AAA titles that demand responsiveness and accuracy.

Image Credit: The Verge

Connectivity has also been modernized. The controller supports both wired and wireless play, offering flexibility depending on user preference. A USB-C port ensures faster and more reliable wired connections, while built-in Bluetooth expands compatibility across devices. A notable addition is the magnetic charging puck, which simplifies the wireless charging process and reduces the friction typically associated with battery management. These upgrades align the controller with current hardware standards, ensuring it feels contemporary rather than experimental.

However, there is a limitation that may affect its appeal beyond dedicated users. The controller is designed primarily for the Steam ecosystem, meaning its full functionality is likely restricted to Valve-supported platforms. While this ensures deep integration and optimized performance within Steam, it could limit adoption among gamers who prefer a more universal controller that works seamlessly across consoles and third-party platforms. Despite this, the new Steam Controller represents a thoughtful evolution rather than a radical reinvention.

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This Wireless Gaming Controller Splits Apart To Reveal Its Cartridge Slot

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Imagine a Nintendo Switch without a screen. Just two Joy-Cons that click together for wireless gaming. Now imagine that was it. That was the product. That’s what the Clicon gaming controller/console is pitching itself has. Handheld wireless gaming with anything you want as the screen. Split the controller apart and a cartridge fits into it, sandwiched between the two halves. Click the halves shut and you’ve effectively ‘loaded’ a game. Now pick a screen and game on it.

Spiritually, it feels exactly like what I’d expect from an indie company trying to be the next Nintendo. Out-lite the Switch Lite by ditching the screen altogether. The 2-part controller looks gorgeous, is portable, and ends up acting as a cartridge holder just by virtue of its design. Plus, the Duracell colorway definitely gives it a funky touch that’s hard to ignore!

Designers: Yasuaki Iijima & Jason Chen

This format is easily the first in the handheld gaming segment and that’s perhaps the one thing that excites me the most. Seeing a design so fairly radical it grabs your attention for a second, making you question how it works, and whether it would work, plausibly. The Clicon is still conceptual, obviously, but the designers are apparently working on a prototype.

The renders show a basic arcade-style cartridge that is housed inside the controllers, sitting just within their parting line and jutting out the middle the way your AirPods jut out when you flip the lid. This means no mano-a-mano gaming the way you would on a Switch. This entire thing is just one console, and doesn’t work when split apart. Lock it together and you’ve got something akin to the SNES controller with a pill-shaped design that feels decent enough to hold for hours at a stretch.

Meanwhile, as controls go, the Clicon packs them all, action buttons, arrow keys, two sets of shoulder buttons, the works. A home button and +/- buttons on the front, another transparent button on the top, and a USB-C port to charge the device as well as potentially stream content via cable. It would also make sense to assume that wireless streaming is a possibility.

Designers Yasuaki Iijima & Jason Chen are apparently working on a prototype. Their instagrams show 3D prints of mock-ups, even with bare-basics circuitry. It’s way too early to even ask for things like a timeline, specs, pricing, etc. but what we can do is judge the design for what it is. And hope that a feasibility run doesn’t result in too much of the design changing in the process! Heck, is it possible we see a ‘Nintendo Switch Lite Lite’ before GTA 6?

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After Losing His Arm in a Crash, He Built the Controller No One Made

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Gaming peripherals have come a long way in terms of specialization, from mechanical keyboards tuned for competitive play to mice with adjustable DPI profiles and ergonomic grips. What hasn’t kept pace is hardware designed for players who can only use one hand. Existing options like gaming keypads only get so far, and none of them truly replace the keyboard and mouse combination that PC gaming has relied on for decades.

Joe Tomasulo found that out the hard way. After losing his right arm in a motorcycle accident, he’d tried everything to get back to PC gaming as he knew it. He adapted a Razer Tartarus, strapped a wireless mouse to it, and tweaked the software bindings endlessly, but nothing ever felt right. Rather than keep settling for workarounds, he eventually built something purpose-made, and the result is the Ercham MK1.

Designer: Joe Tomasulo (Adventurous_Tie_9031)

The core idea is to put the keyboard and the mouse into the same device so that one hand handles everything at once. The Ercham MK1 sits flat on a surface, and an optical sensor on its underside lets the entire unit glide like a conventional mouse. The hand resting on top can simultaneously press keys, scroll, and execute game commands without ever having to reach for a second peripheral.

The key section features more than 30 programmable inputs arranged in a compact grid within natural finger reach. A strap system runs across the top of the device, keeping the hand firmly in place during longer sessions without requiring a tight grip. That matters for players with limited hand strength or residual limb use, where maintaining position on a mouse-like surface for extended periods would otherwise be exhausting and imprecise.

One of the more considered design decisions is that the Ercham MK1 works for either hand. Most gaming keypads aren’t built for both; they default almost universally to left-hand use, leaving right-handed amputees and players with right-side impairments without a natural fit. The fully ambidextrous layout, combined with angled control modules on both sides of the device, means the setup adapts to the user rather than the other way around.

Joe built the Ercham MK1 with amputees and stroke survivors specifically in mind, but its potential reach extends well beyond those two groups. Players dealing with RSI, brachial plexus injuries, and chronic pain face the same frustrations with two-device setups that don’t accommodate them, and so do power users and content creators. The programmable layout and macro support make it a genuinely useful tool for productivity work, not just gaming.

It’s come a long way from the hacked-together prototype he started with, and that origin gives it a kind of credibility that polished gaming accessories rarely have. It wasn’t designed in a studio; it was built by someone who genuinely needed it and couldn’t wait for anyone else to.

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McDonald’s Just Built a Gadget That Every Gamer Has Needed Forever

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Every gamer knows the panic. You’re mid-session, your team is deep into a raid, and your stomach is absolutely staging a coup. You ordered food 20 minutes ago, and now it’s sitting on the counter getting cold. The second you put down the controller to eat, you risk going AFK long enough to get kicked from the game, lose progress, or let down your whole squad. It’s one of those universal gaming frustrations that nobody has really addressed in a meaningful way. Until now, at least in Türkiye.

McDonald’s Türkiye just introduced “Archie,” a small controller peripheral that solves this exact problem. The device clips onto your gamepad and brings the analog sticks together, keeping your character in motion even when your hands are occupied with a burger instead of the buttons. The result? Your character keeps walking, you keep your spot in the session, and your food doesn’t go cold. It’s a stupidly simple fix to something that has plagued gamers for years.

Designer: McDonald’s Turkiye

The name “Archie” is a nod to the brand’s iconic Golden Arches, and the device’s shape reflects that. It’s a small arch-shaped piece that essentially bridges the two sticks on your controller. It’s not a Bluetooth gadget loaded with firmware updates or a subscription service. It’s just a clever piece of physical design that does exactly what it needs to do and nothing more. I genuinely appreciate that. Not every solution needs to be a tech startup. Sometimes the answer is a well-placed piece of plastic.

Archie comes bundled with what McDonald’s Türkiye is calling the “Pro Gamer Menu,” which includes a Big Mac, medium fries, a medium Coke, and 8-piece onion rings, available for a limited time through delivery orders. The branding is playful, the packaging presumably leans into the gamer aesthetic, and the whole campaign was developed by TBWA\Istanbul. It’s a smart marketing move, but calling it only marketing feels like underselling it. The gadget is actually useful, which is what separates this from your typical branded promotional gimmick.

Fast food and gaming have always had an unofficial relationship. Late nights, delivery orders, gaming fuel, you know the drill. Brands have tried to tap into that culture with discounts, streaming sponsorships, and limited-edition packaging, but most of it feels performative. This is the first time I’ve seen a fast food brand actually design something that speaks directly to the gameplay experience rather than just putting a controller graphic on a cup. That distinction matters.

The AFK problem is particularly brutal in competitive or online multiplayer games. Most games have inactivity timers that will boot a player for not doing anything for a certain period. Some games penalize you for leaving mid-match. Your teammates suffer. Your stats take a hit. Your character might just stand there in the open, practically begging to get eliminated. Gamers have been taping rubber bands around their controllers and propping up joysticks with coins for years. The fact that it took a fast food chain to come up with a legitimate, branded fix is equal parts amusing and oddly satisfying.

Does Archie work for every game? Probably not. Games that require active combat input, precise aiming, or frequent menu navigation will still need two hands. But for open-world games, exploration-heavy titles, or any session where moving in a general direction is enough to stay active, this is genuinely clever. It threads a needle that a lot of gaming accessories miss, which is solving a real problem without overcomplicating the solution.

I hope this doesn’t stay exclusive to Türkiye. The problem Archie addresses isn’t regional. Every gamer, everywhere, has eaten at their desk or on their couch while trying to keep an eye on the screen. McDonald’s stumbled onto something that is simple, charming, and genuinely useful, and that combination is rarer than it looks. Give us the Archie globally, please.

Image courtesy of: @technology

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