Another Ex-Apple Designer Made An Electric Vehicle (And No, It’s Not The Ferrari Luce)

Apple spent somewhere north of ten billion dollars and nearly a decade trying to build a car. The project, codenamed Titan, employed hundreds of engineers and designers, quietly consumed some of the sharpest automotive minds in the world, and was ultimately cancelled in 2024 without a single vehicle reaching the public. Julian Hoenig was inside that room. As lead designer on Apple Watch and Vision Pro, and a key contributor to the Apple Car programme, he spent years thinking about what a vehicle designed with Apple’s obsessive material intelligence and formal restraint could look like. Then Titan died, and Hoenig went and built one anyway.

The vehicle he built looks nothing like what Apple would have made. The Amble One is a doorless, screenless, open electric buggy that tops out at 65 kph, weighs 450 kilograms, and is made from aluminum, leather, cotton, and cork. Co-founded with forpeople’s Michael Tropper, Cowboy’s Adrien Roose, and Portuguese hospitality entrepreneur José António Uva, Amble launches today out of Lisbon with a starting price of €20,000 and a waiting list at properties like Amangiri and Six Senses. The design thesis is almost aggressively simple: slow down, open up, and let the place you’re moving through actually reach you.

Designers: Julian Hoenig, Michael Tropper / Amble

The Amble One sits in a gap in the vehicle landscape that nobody has bothered to properly design for. Golf carts are utilitarian objects engineered for a golf course, not a 780-hectare Alentejo estate. Microcars are city tools dressed up with doors and dashboards. E-bikes put you on two wheels and ask you to negotiate with traffic. The Amble One occupies the space between all three, at 3,200 mm long and 1,480 mm wide, compact enough for coastal paths and private estate roads, but four-wheeled and substantial enough to carry four people with 100 kilometers of range on its 11 kWh lithium-ion battery. The 15 kW motor runs on a 48-volt architecture and charges fully in 5.5 hours on a standard 220/230V supply, the kind of socket you’ll find in every hotel utility room in Europe. The 28-inch wheels and independent suspension are calibrated for the terrain between a manicured lawn and a dusty gravel road, which is precisely where this vehicle was designed to live.

Hoenig’s design philosophy on the Amble One reads as a direct inversion of everything the Apple Car programme represented. Project Titan, at its most ambitious, wanted to create a sealed, autonomous, software-defined pod where the vehicle itself became invisible in service of the passenger experience. Hoenig’s answer here strips the vehicle back to its irreducible minimum: no doors to close you in, no screens pulling your attention inward, no unnecessary separation between the people on board and the environment around them. The material palette of aluminum, leather, cotton, and cork was chosen with aging in mind, materials that develop patina and character rather than scratching and yellowing. Michael Tropper, who shaped the creative direction alongside Hoenig, describes the design as holistic, right down to the sounds the vehicle makes. That level of sensory intentionality is familiar territory for anyone who has watched Apple obsess over the click of a button or the grain of a glass surface.

It would be reductive to frame the Amble One purely as Hoenig’s Apple detox, because the founding team around him brings its own formidable design intelligence to the project. Tropper built forpeople into a 120-person agency behind some of the most considered industrial design work of the last decade, including work for NIO, Arc’teryx, and Herman Miller. Adrien Roose took Cowboy from a Belgian startup to one of Europe’s most design-literate electric bike companies, backed by Index Ventures, by applying consumer electronics thinking to a product category that had been stuck in sporting goods logic for decades. José António Uva spent 14 years restoring São Lourenço do Barrocal, transforming a 780-hectare Alentejo family estate into one of Europe’s most celebrated rural retreats, which means he understands, at a granular level, the kind of journeys the Amble One was built for. The investors backing the company, including Peter Rive of SolarCity and Joe Zadeh, former VP Product at Airbnb, suggest the ambition here extends well beyond a niche hospitality toy.

The comparison that everyone’s bound to make, especially given the timing, is with the Ferrari Luce, which debuted last month and represents the other answer to the question of what former Apple designers do with a vehicle brief. Jony Ive and Marc Newson’s LoveFrom studio shaped the Luce’s exterior and interior, with a design language built around a smooth, continuous, shell-like form and floating front and rear aerodynamic wings. The interior features precision-engineered mechanical buttons, dials, toggles, and switches combined with multifunctional digital displays, and the steering wheel is machined from 100% recycled aluminum. Four electric motors produce up to 1,035 horsepower from a 122 kWh battery, and the car starts at €550,000. Ive’s answer to the post-Apple-Car question is a sealed, 310 kph glass house wrapped in aerodynamic sculpture and priced at a level that makes it purely aspirational. Hoenig’s answer is a 65 kph open buggy in cork and cotton that costs €20,000 and is designed to be driven slowly through somewhere beautiful. Both men drew on the same decade of Apple material obsession and arrived at completely opposite conclusions, which tells you something interesting about what each of them actually took away from Cupertino.

The initial 2027 production run is allocated entirely to leading destinations, with interest confirmed from Amangiri in Canyon Point, Mustique Island, Six Senses Les Bordes in the Loire Valley, and Uva’s own Na Praia in Comporta. These are properties where every guest touchpoint is considered at the same level of intensity that Hoenig would apply to a product surface, which makes the Amble One a natural fit. A golf cart parked outside a Six Senses villa is a minor embarrassment. An Amble One parked there makes a statement about the property’s design values. The consumer-facing 2028 waitlist opens the vehicle to private buyers in Europe and the United States at the same €20,000 / $25,000 price point, which positions it as an accessible second vehicle for a coastal house, a rural property, or a private estate, the kind of context where 100 km of range and a 65 kph top speed are exactly what you need.

The bigger play, the one that makes Amble worth watching beyond the launch story, is that the One is explicitly described as the first expression of a broader platform, with future vehicles planned for more urban environments and new use cases. The Moon Buggy influence Hoenig and Tropper cite is instructive: that 1971 vehicle was purpose-built for a specific terrain and a specific pace, and its design was completely liberated by accepting those constraints rather than fighting them. The Amble One accepts the same bargain, building an entire design philosophy around slowness, openness, and context-specificity rather than chasing the metrics that mainstream automotive culture prizes. Whether that philosophy scales beyond hospitality estates and private communities into something more broadly relevant is the question the next few vehicles will have to answer. For now, the One makes a quietly compelling case that the most interesting vehicle to emerge from the wreckage of the Apple Car programme might be the one that wanted least to be a car.

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Apple’s iPhone Air 2 Leaks Reveal 3 Massive Upgrades We’ve All Been Waiting For

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Apple is preparing to unveil the iPhone Air 2 in spring 2027, a device that promises to blend innovation with refinement. This next-generation ultra-thin smartphone builds upon the foundation of its predecessor, introducing substantial improvements in battery life, camera technology, and processing power. By addressing user feedback while maintaining the sleek, minimalist design that defines […]

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Why Google Just Split Antigravity 2.0 Into Two Separate Apps

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Google’s latest update to its AI ecosystem, Antigravity 2.0, introduces a modular architecture that separates its features into two distinct applications: a VS Code-inspired Integrated Development Environment (IDE) and a chat-based agent interface. This shift is designed to cater to specialized workflows, offering enhanced customization and productivity. One standout feature is the inclusion of dynamic […]

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Action Blindness is the Dangerous New Flaw Plaguing AI LLM Models

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Large language models (LLMs) are being deployed in areas where their decisions can have significant consequences, including healthcare, finance and robotics. AI Grid highlights a critical issue: many LLMs lack comprehensive “world models,” which are necessary for anticipating the outcomes of their actions. For instance, a robotic system without such predictive capabilities might fail to […]

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What Samsung Isn’t Telling You About the Galaxy Z Fold 8

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The Galaxy Z Fold 8 series is poised to redefine the foldable phone market, offering significant advancements in durability, performance, and design. If you are considering an upgrade, understanding its standout features, pricing, and market positioning will help you make an informed decision. With Apple’s iPhone Fold delayed until 2027, Samsung has a unique opportunity […]

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Claude Code Has Quietly Evolved Thanks to Open Source Memory Tools

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Claude Code has undergone a significant evolution over the past six months, driven not by major updates to the AI itself but by the creative practices of its user community. Simon Scrapes highlights how users have addressed key limitations, such as the constraints of its default memory system, which relies on a single `claw.md` file […]

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7 EDC Gifts for the 4th of July That Are Way More Useful Than Fireworks

The 4th of July has a way of surfacing the gear you wish you already owned. The flashlight nobody can find. The pocket tool left at home. The radio that needs Wi-Fi to work. This year, instead of defaulting to another box of sparklers, consider something that earns a permanent spot in someone’s daily carry. These seven picks are design-forward, genuinely useful, and built for long days outdoors.

The range runs from ten dollars to under a hundred, spans keychain carry to campsite audio, and skews toward objects that solve problems the recipient didn’t know they had. A 4th of July gift isn’t really about the holiday — it’s about summer. Long evenings, unfamiliar parks, parking lots that feel like a mile from the fireworks. The best EDC is already in your pocket before you realize you needed it.

1. NoxTi Titanium Glow Keychain

Most keychain tools solve for function and ignore everything else. The NoxTi starts from a different premise entirely. Inside a 45mm Gr5 titanium body machined to aerospace tolerances lives a tritium vial — a hydrogen isotope that releases beta particles, which strike a phosphor coating and produce light. No batteries. No charging. No switch to press. The physics simply runs, continuously and silently, for 25 years. Six color options span Apple Green, the brightest to the human eye, through Ice Blue, Red, Sunset Orange, Violet, and Ocean Blue.

At 10.7 grams, roughly two US pennies, the NoxTi disappears on a keychain until darkness falls and it becomes the most visible thing in your pocket. The quartz tube transmits 92% of available light and will still be optically clear in 2050. A ceramic-tipped glass breaker sits at the tail end for emergencies. When the tritium dims after two decades, you press the old vial out and slide a new one in. The titanium body is designed to outlast every other item in your carry, twice over.

What we like

  • Tritium glow requires no battery, no charging, and no activation — just physics running without interruption for 25 years
  • User-serviceable vial replacement means the titanium body becomes a permanent carry piece that improves rather than degrades over time

What we dislike

  • The glow is intentionally faint — this is a locator light, not a work light, and that distinction matters when gifting
  • The tritium version costs nearly double the luminescent model; the difference only reveals itself in complete darkness

2. CasaBeam Everyday Flashlight

A 1,000-lumen output with a 200-meter throw sounds like overkill for a walk to the fireworks lot. It isn’t. The CasaBeam’s core trick is what happens when you stand it upright: it becomes a lantern, casting ambient light across a blanket, a tailgate, or a campsite without requiring a second device. Twist the front to shift between focused spotlight and wide floodlight. Five lighting modes handle everything from reading fine print on a map to signaling across a dark field.

The form factor is the story. Cylindrical, compact, no exposed bezels or tactical knurling — it reads as a designed object rather than a piece of survival gear. That matters when the gift lives on a kitchen counter for 50 weeks a year and earns its place the other two. The dual-mode beam and standing lantern configuration solve two distinct problems with a single product and no attachments required. Most flashlights beg to be put away. This one earns a shelf spot.

Click Here to Buy Now: $50.00

What we like

  • 1,000 lumens and an upright lantern mode solve two distinct lighting problems within a single compact form
  • Clean cylindrical profile reads as a designed object rather than tactical gear, earning permanent display rather than a drawer

What we dislike

  • Battery life at maximum output isn’t specified, which becomes a real concern during extended outdoor use
  • No integrated power bank function means a phone running low still needs a separate solution

3. Cubik

Knife design has explored most of its available territory. Springs, flippers, bearings, assisted openers — the variations are incremental. The Cubik does something genuinely different. Press the trigger, tip the handle down, and the SK5 trapezoid blade drops into place using nothing but gravity. Release and it locks. No spring to rust, no bearing to fail, no mechanism that requires maintenance over years of carry. The outer body is fully machined titanium at 1.65 ounces, measuring 2.6 inches long and 0.2 inches thin.

The swappable blade design turns a potential limitation into a genuine advantage. When an edge dulls, you replace it rather than resharpening. Five blades come included, and the trapezoid format is dual-ended — when one tip wears, flip it. Remove the blade entirely, and the handle clears TSA checkpoints. Tritium slots on both sides accept glow vials for low-light visibility. A tungsten carbide glass breaker sits at the rear end, and a pocket clip handles daily carry. The Cubik removes friction from every step except the cut.

What we like

  • Gravity deployment eliminates springs and bearings, making the mechanism nearly impervious to the wear that compromises most folding knives over time
  • TSA-friendly with blade removed, making it genuinely packable for any travel scenario without sacrificing the handle as a daily tool

What we dislike

  • Gravity deployment requires a deliberate wrist motion that takes practice — less intuitive than a flipper under real pressure
  • SK5 is functional blade steel but won’t match the edge retention of higher-alloy alternatives at this price

4. Gerber Shard

There is a specific kind of gift that costs almost nothing and immediately becomes indispensable. The Gerber Shard is exactly that. Seven functions in a 2.75-inch titanium nitride-coated steel body: small flathead, medium flathead, cross driver, pry bar, wire stripper, lanyard hole, and bottle opener. The coating handles sweat, saltwater, and general outdoor abuse without corrosion or tarnish. Gerber backs it with a limited lifetime warranty. At roughly ten dollars, the case against it is genuinely difficult to construct.

The airline-safe design is the detail that separates the Shard from every competitor at this price point. No blade means it travels in carry-on luggage, clears international security, and stays in a bag that never gets checked. Most multitools get confiscated at security checkpoints or packed reluctantly into checked bags. This one goes everywhere without a second thought. Clip it to a keychain, a zipper pull, or a lanyard and forget it exists until someone nearby needs exactly what it offers.

What we like

  • Airline-safe and TSA-compliant, seven functions that travel literally anywhere without planning around security
  • A limited lifetime warranty from an established brand at a price that removes any justification for not owning one

What we dislike

  • Seven functions cover the daily basics but won’t satisfy carry needs that demand pliers or a dedicated blade
  • Small size reduces leverage on stubborn fasteners — torque-heavy tasks require a full-sized tool regardless

5. RetroWave 7-in-1 Radio

Smart speakers go quiet when the Wi-Fi drops. Phones drain exactly when you need them. The RetroWave Radio is built for the moments modern devices quietly fail. FM, AM, and shortwave radio run analog without internet. Bluetooth and microSD handle streaming and offline playback. A 2000mAh battery charges your phone when outlets aren’t available. A hand crank and solar panel keep the radio running when neither power source is reachable. An SOS alarm stays ready in the background, doing nothing until it’s the only thing needed.

The design earns its shelf space long before the power cuts. The retro Japanese-inspired silhouette has genuine tactile weight — a tuning dial with real feedback, proportions that feel resolved rather than nostalgic for effect. On a picnic blanket with fireworks building overhead, it handles audio without pulling anyone’s phone from their pocket. During a summer storm a week later, it handles the emergency without requiring a different device. Up to 20 hours of radio playback, six hours of emergency lighting, and one object that earns its place every day between holidays.

Click Here to Buy Now: $89.00

What we like

  • Hand crank and solar charging mean the radio keeps working when power and signal both fail — a genuinely rare capability at this price
  • The retro Japanese silhouette earns its shelf presence on design alone, before any function is considered

What we dislike

  • 2000mAh power bank capacity is modest — enough for an emergency top-up, not a full phone charge from zero
  • Shortwave reception quality depends on antenna position and local interference, requiring some adjustment in new environments

6. Loki Nav Compass

Grade 5 titanium, 48 grams, IPX8 waterproof to one meter for thirty minutes. The Loki Nav by EckDesign compresses a serious navigation system into a 46.5mm body you forget is in your pocket until the phone battery dies on a trail with no cell signal. Three interchangeable oil-filled compass modules create built-in redundancy where most compasses offer only one. The cap houses a 12x magnifying loupe, an emergency signal mirror, and a wood file for making fire-starting tinder from available material.

The design logic rewards attention. Every component earns its inclusion. The loupe rotates to protect its lens between uses. The mirror deploys without disassembly. Compass modules swap through a base hole using a toothpick — no tools, field-serviceable in seconds. For a day that starts in a park and ends on a hiking trail, or begins with fireworks and continues into unfamiliar terrain after dark, analog navigation that requires no signal and no battery is a quiet, specific kind of reassurance that no smart device can replicate.

What we like

  • Three interchangeable compass modules create a navigation system with real redundancy — reliability treated as a first principle, not a feature mention
  • IPX8 waterproofing and Grade 5 titanium construction match the durability demands of any outdoor carry without adding weight that defeats the purpose

What we dislike

  • At 48 grams in titanium, noticeably heavier than a basic compass — the weight is justified, but worth factoring into ultralight setups
  • Compass module swapping via toothpick requires some practice to execute cleanly under field conditions

7. Orbitkey Key Organiser

Standard key rings solve the wrong problem. They keep keys together while ensuring they jingle constantly, press metal ridges into pockets all day, and resist every attempt to add or remove a key without a fight. The Orbitkey stacks two to seven keys flat inside a full-grain leather spine with stainless steel hardware, held under tension. Closed, it sits flat and produces no sound. In a pocket, it disappears. Five colorways run from black dress leather to warm cognac.

The gift case for the Orbitkey is strong because the problem it solves is one most people have accepted rather than noticed. Hand one to someone who has carried a key ring for years and watch the change happen within a week. The full-grain leather develops its own wear pattern over years of daily carry — a position on longevity that most keychain products decline to take. One week in, returning to a standard key ring feels genuinely regressive. That’s the kind of product worth giving.

What we like

  • Tension stacking eliminates key jingle — a quality-of-life improvement that compounds quietly across every single day of carry
  • Full-grain leather construction ages into character rather than showing damage, signaling a product designed to outlast the trend cycle

What we dislike

  • Initial key installation requires a screwdriver and careful threading — not difficult, but not intuitive on the first attempt
  • Oversized or irregularly shaped keys may not stack cleanly within the system’s flat geometry, worth checking before purchase

The Best Gifts Are the Ones That Outlast the Holiday

The best 4th of July gifts aren’t themed — they’re useful in ways that outlast the holiday by years. Every product here earns a permanent spot in daily carry rather than a drawer by August. The NoxTi glows on a keychain for 25 years. The Orbitkey replaces a friction point people had quietly accepted. The Loki Nav works when every other tool has gone silent. That’s the standard worth giving.

Spending a long day outdoors with people you like is a design problem, and the solution is reducing friction. Less searching for the flashlight. Less draining someone’s phone for music. Less fumbling with a key ring in a dark parking lot after the show. These seven objects do exactly that — each one eliminating a small problem before it becomes one. That’s the kind of gift that doesn’t get returned, explained, or forgotten.

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Updating Your Apple TV Just Got Way Easier Thanks to tvOS 27 Beta 2

Updating Your Apple TV Just Got Way Easier Thanks to tvOS 27 Beta 2 K HomeKit camera feed shown on an Apple TV interface

Apple has officially released the tvOS 27 Beta 2 update, bringing a range of new features, performance improvements, and changes to device compatibility. This update is designed to enhance the Apple TV experience by focusing on usability, stability, and deeper integration within Apple’s ecosystem. Here’s a detailed look at what this update offers and how […]

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