Tag Archives: Fashion

Rick Owens and adidas Are Back, and They Brought Air Conditioning

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If you’ve ever stood outside in peak summer heat thinking, “someone really needs to fix this,” Rick Owens apparently heard you. At his Spring/Summer 2027 menswear show held at the Palais de Tokyo during Paris Men’s Fashion Week, the notoriously dark, architectural designer made a surprise announcement of sorts: he and adidas are back together, and this time, they came with cooling technology sewn right into the clothes.

The reunion itself is already big news. The original Rick Owens x adidas partnership ran from 2013 to 2017 and produced some of the most visually striking footwear of that era. Chunky, sculptural sneakers that looked like they belonged in a sci-fi film became collector staples. Nearly a decade later, the two are picking up right where they left off creatively, but the direction has shifted entirely. This is no longer about shoes. This is about what you put on your body when the planet refuses to cooperate.

Designers: Rick Owens x adidas

The collection features inflatable tracksuits fitted with adidas’ Climacool technology and integrated fans that circulate air directly around the wearer. Ballooning jackets and shorts expand dramatically around the body, creating silhouettes that look part sculptural art installation, part protective gear for some future we haven’t quite arrived at yet. The palette stays true to Owens’ signature obsessions: black, white, leather, latex, and technical fabrics that make everything feel simultaneously post-apocalyptic and razor-precise.

What makes this more than a clever gimmick is the context. Paris was reportedly sweltering during this particular fashion week, making the inflatable cooling garments less of a conceptual gesture and more of a direct, almost blunt response to conditions on the ground. Owens didn’t hide the technology. He put it front and center, letting the puffed forms become the silhouette rather than something tucked away beneath a lining. Wearable cooling as a visible design choice rather than a discreet utility is a genuinely interesting move, and it reframes what performance wear can mean in a luxury context.

The show itself was called “Stone.” It was moved from its usual afternoon time slot, which already tells you the team was thinking about heat logistics from the jump. Presented at the Palais de Tokyo, the setting felt apt for a collection that reads like a serious piece of speculative design. These are clothes asking a real question: as temperatures climb and climate disruption becomes a consistent backdrop to daily life, how does fashion respond beyond making linen shirts?

Rick Owens has always had this quality where the extreme nature of his vision somehow makes total sense the moment you see it in context. Inflatable suits with fans built in sounds absurd until you’re watching models move through them on a scorching Paris afternoon. Then it starts to feel less like provocation and more like logic. That balance between the theatrical and the genuinely functional is exactly what keeps this designer relevant across decades.

The adidas partnership adds a layer here that feels important. adidas brings serious technical credibility, including Climacool, which has roots in motorsport and was developed over years before making it to football. Pairing that depth of performance engineering with Owens’ architectural fashion language creates something that neither brand could pull off alone. It’s not a logo collaboration. It’s a genuine material conversation between two very different fluencies in how clothing can perform.

Whether these pieces ever reach everyday consumers in a wearable form, or whether they stay in the realm of editorial and collector culture, almost doesn’t matter for the conversation they’re opening. Climate-adaptive fashion has been floating around the design world for a few years now, usually in academic or experimental contexts. Seeing it hit a major runway like this, with actual technology and actual scale behind it, moves the needle. The Rick Owens x adidas SS27 collection isn’t just a reunion worth noting. It’s a reminder that the most interesting design often comes from taking an urgent problem and refusing to make it invisible.

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BAPE x adidas Just Dropped the World Cup Collab No One Expected

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World Cup fever is still very much here and while most brands scramble to slap national flags on whatever they can find, adidas Originals and BAPE® took a very different road. Their latest collaboration for FIFA World Cup 2026 doesn’t just dress you for the occasion. It makes a case for why football culture and street culture were never really separate to begin with, and it does so through some of the most deliberately designed pieces either brand has produced together.

The collection splits into two sets: Home and Away. That familiar football divide becomes the entire creative brief here, and both sides carry it out with real conviction. The Home Set draws from a green, red, and blue Trefoil ABC Camo palette inspired by the World Cup host nations, and looking at the jersey up close, it earns every bit of that boldness. The body runs ABC Camo in blue and green, the raglan sleeves come in red with white adidas Three Stripes, and the whole thing is anchored by a gold BAPE crest badge at the chest. It’s loud in exactly the right way, like something designed to be spotted from three rows back in a stadium. The Away Set takes a gray, gold, and pink Trefoil ABC Camo palette for a more tonal result. The grey camo runs across the entire body, broken up by gold Three Stripes at the shoulders and flashes of yellow and pink at the sides. It’s the quieter of the two, but quieter is relative when BAPE’s involved.

Designers: adidas x BAPE

Both jerseys share the same Teamgeist base, which brings a mid-2000s football silhouette into the picture. The curved panelling and construction feel genuinely archival, not in a nostalgic way, but in the way that certain shapes simply never stopped working. Tucked into the details are BAPE STA™ branding on the chest, the number 93 referencing the year the Japanese brand was founded, and a release-specific code “2W0G2M6” inscribed on the lower back. Those kinds of details matter. They’re the difference between a collab that’s worn and one that’s kept.

Then there are the shoes, and the shoes might be the real story. The EVO SL follows a deliberate mismatched design formula, with the Home colorway dressing the left shoe in pine green and the right in royal blue. BAPE’s ABC camo appears on the red shoelaces, the tongue, and sockliners, while a white Lightstrike Pro midsole sits below. The Away colorway takes a completely different approach. The right shoe runs in sky blue with BAPE’s Shooting Star on the lateral, the left goes pink with the Three Stripes taking the lead, and ABC camo hits the laces, collar, and liner on both shoes with gold accents running through the branding details. The bilingual touch is one of my favorite things about the Away pair specifically: “A Bathing Ape” appears across alternate feet in English and Japanese, which feels like a genuinely considered design decision rather than a detail added at the end.

The mismatched format is worth sitting with for a moment. Sneaker collaborations usually play it safe by keeping both shoes identical. Choosing to make each foot its own thing is a creative risk, and it pays off because it mirrors the home-away split of the collection itself. You’re not just wearing two colors, you’re wearing a concept.

The Home set is only available in North America and Latin America, while the Away set is available worldwide, excluding those regions. That regional exclusivity adds another layer to the storytelling, making geography part of the design language.

BAPE® and adidas have been at this since 2003, which means they’ve had more than twenty years to develop a shared creative vocabulary. You can feel that here. Neither brand is overexplaining itself or trying to dominate the other. The ABC Camo sits comfortably inside the Teamgeist template. The BAPE STA lives naturally on the EVO SL’s lateral. Two very distinct design languages, sharing space without either one losing its voice. At $200, the shoes aren’t a casual purchase, but as a design object tied to a specific cultural moment, they make a strong case for themselves.

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Adidas Finally Made the $150 Shoe Gym Rats and Runners Need

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Most gym bags tell a story. For hybrid athletes, that story usually includes at least two pairs of shoes: one for running, one for lifting, and a creeping sense that neither is ever quite right for the moment you need it most. It’s the kind of inefficiency that gets quietly accepted because, until recently, no one had built a convincing alternative. Adidas has apparently decided to change that.

The Adizero Dropset Pro, launched on June 17, is the brand’s most aggressive answer yet to the hybrid training problem. It pulls technology from two of Adidas’s strongest lineages, the speed-obsessed Adizero racing series and the stability-focused Dropset training franchise, and merges them into a single shoe priced at $150. On paper, that sounds like the kind of thing every sneaker company promises. In practice, the details suggest Adidas might actually mean it this time.

Designer: adidas

Start with the midsole. Lightstrike Pro foam, the same cushioning technology found in Adidas’s elite racing shoes, sits at the core of the Adizero Dropset Pro. It’s lightweight and responsive, built for forward momentum, which is exactly what you need when you’ve just finished a set of deadlifts and you’re heading into a 1K run. Energy Rods run through the midsole for propulsion, pushing you off the ground with the kind of efficiency that shaves seconds off your transitions without requiring you to think about it.

The outsole is where the gym training credibility lives. Continental rubber, paired with Adidas’s Lighttraxion system, handles grip on both wet track surfaces and gym floors with equal reliability. A heel that holds steady during squats and wall balls while a midfoot and forefoot that responds during speed work is not a simple engineering ask, and the fact that Adidas addressed both in the same build is the real story here. A 2.6mm Adizero sockliner keeps the platform low and grounded, which matters more than it sounds when you’re loading a barbell.

What makes this launch feel genuinely considered, rather than just well-packaged, is the research behind it. Adidas surveyed hybrid athletes globally and found that 49% say their current training footwear limits their performance during workouts, and 47% say their shoes don’t adequately support both running and strength training. Those are not small numbers. They point to a real gap in the market, and the Adizero Dropset Pro was developed specifically to close it, with input from hybrid athletes Graham Halliday and Fabian Eisenlauer who tested the shoe through actual training conditions, not just lab settings.

The shoe debuted in Stockholm at the HYROX World Championships, which is exactly the right room to make that kind of statement. HYROX, for the uninitiated, is a global competitive fitness race that combines eight one-kilometer runs with eight functional fitness stations, a format that makes the shoe-switching problem very, very obvious. Wearing a shoe built only for running means compromising on the sled pushes and ski ergs. Wearing a lifting shoe means grinding through the runs. The Adizero Dropset Pro enters that conversation with a clear argument.

At 8.7 oz for a men’s 10.5, it’s genuinely light by training shoe standards, a deliberate signal that Adidas isn’t treating the speed component as secondary to the stability work. The engineered mesh upper transitions into a woven material that keeps the profile sleek without sacrificing structure. The fit reportedly lands somewhere between the narrower Dropset Elite and the roomier Dropset 4, which means most foot shapes should find a comfortable home here without needing to size up.

At $150, the value case is straightforward. A quality running shoe and a quality training shoe together can easily double that number, so the math is at least honest. Whether the Adizero Dropset Pro genuinely delivers on both fronts under real training conditions will be the longer story, but the design intent is clear and the execution looks considered. Adidas isn’t asking you to compromise anymore. It’s just building the shoe that earns the right to make that offer.

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Meta Just Launched $299 AI Glasses Without the Ray-Ban Name

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Smart glasses have been trying to go mainstream for years, but pricing has been a stubborn barrier. The Ray-Ban Meta glasses popularized the category by making them feel like normal eyewear, but their entry-level price has hovered well above what many casual buyers are willing to spend on something they might not be sure they need. The market has been compelling, just not quite accessible enough for everyone.

Meta is trying to change that with Meta Glasses, its first line of smart glasses sold under its own name rather than Ray-Ban or Oakley. Developed in partnership with EssilorLuxottica, the new lineup starts at $299, which is at least $80 less than the Ray-Ban Meta Gen 2 entry price, and it arrives in three distinct frame styles designed to cover a broader range of tastes and budgets.

Designer: Meta, EssilorLuxottica

The two base models are the Adventurer and the Fury, each starting at $299. The Adventurer leans toward a slimmer, everyday silhouette, while the Fury goes bigger with a thicker, more rectangular profile, including a striking translucent racing green colorway that reveals the circuitry underneath. Both come in standard and large sizing, and together they span 26 color and lens combinations.

Meta Adventurer

A third model called the Starfire, designed in collaboration with Kylie Jenner, rounds out the lineup at $399. Its slim, oval shape sits closer to the territory of Prada or Gentle Monster than anything Meta has put out before. The most notable exclusive is the option to use Jenner’s own voice as the on-device AI assistant for everything from navigation cues to battery alerts. It’s a fashion-forward direction for smart glasses that doesn’t really have a precedent.

All three models carry the same core hardware: a 12 MP camera, open-ear audio, and a dedicated action button for invoking Meta AI or launching a preferred feature. The addition of three-way adjustable nose pads and temple tips is a practical improvement that makes them easier to wear across different face shapes. They’re also compatible with prescription lenses, which meaningfully broadens who can actually wear them all day.

On the software side, all Meta Glasses launch with Muse Spark, Meta’s newest AI model from its Meta Superintelligence Labs. Live translation now covers 20 languages, adding Mandarin, Korean, Japanese, Arabic, and Hindi to the existing roster. Pedestrian navigation, which debuted on Meta’s more expensive display glasses, now works on the camera-equipped models too, making the $299 pair genuinely capable of directing you through an unfamiliar city while you walk.

A Dynamic Photo feature also debuts with the launch, capturing a quick burst of frames and automatically selecting the sharpest one. It’s a small addition but a practical one, given how awkward it can be to time a single-frame capture when the glasses are on your face and you’re not looking at a screen.

The glasses are available today at Meta.com and through retailers including LensCrafters, Best Buy, Amazon, and Sunglasses Hut. Dropping Ray-Ban from the name is a quiet but meaningful move, and the lower price suggests Meta is confident enough in its own brand to see if that’s what people were actually waiting for.

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These MacOS-inspired flip flops are weird, playful, and sadly don’t come with Apple “Find My”

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The mind of David Delahunty is something no LLM can capture. With the speed most marketing teams would be envious of, David churns out idea after idea on his Instagram, turning brands and visual icons into fun products that creatively challenge how you look at logos, shapes, and designs. We’ve covered a bunch before, including an MS Paint-inspired makeup kit, along with this Finder icon-inspired backpack. A recurring theme in Delahunty’s collection, the Finder icon ‘finds’ itself in a new avatar this time – interlocking flipflops.

A lot of his designs lean on heavy visual puns, which make for great eye-candy on Instagram, but on rare occasions they make for great products too! Delahunty’s made MacOS Finder-inspired necklaces (which you can still buy, btw), and it’s about time that these flipflops enter the production hall of fame too. They’re fairly uncomplicated, molded as a single-piece polyurethane flip-flop, with left and right units being blue and white respectively. And no, a Latina mother throwing these at a misbehaving child wouldn’t classify as ‘Airdrop’.

Designer: David Delahunty

When Bill Hernandez and Steve Jobs designed the original Finder icon, I doubt they realized what meme material it possessed. The icon is innately memorable, but it’s also easily reproducible as different products – Delahunty’s flipflops are a great example. The icon is split into two, making it perfect to turn into flipflops, although that weird jagged central cut is a sort of unique challenge when it comes to wearability. However, with a fair amount of planning, it’s easy to account for the fact that the flipflops aren’t entirely bilaterally symmetrical. I guess that’s the beauty about them.

Each shoe is made the same way Crocs are – molded as a single piece with no interlocking, stitching, or gluing of extra parts. This makes each flipflop incredibly strong, fairly comfortable, and long-lasting. The flipflops in question come with cutouts that depict the Finder icon’s face too, which I think is a great idea because they serve as ventilation, so your footwear doesn’t smell like death because the polyurethane isn’t particularly breathable. The cutouts are great for airing the footwear out after a day at the beach too, although try not to get sand into them through the cuts – it’s no fun dealing with gritty shoes rubbing against your feet like literal sandpaper.

Delahunty’s mind works much faster than most people’s hands, so a lot of his ideas get mocked up using AI (it’s honestly one of the best examples of AI enhancing someone’s workflow). That being said, a lot of tweaking needs to be done before these shoes hit production. If you do want to wear your love for macOS on your feet, however, give Delahunty a follow on Instagram and be sure to drop him a message!

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Nike Caitlin 1, Caitlin Clark’s debut signature shoe launched in Racer Blue colorway

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Women’s National Basketball Association (WNBA) players with their own signature shoes are growing in numbers. The latest to join the ranks is Caitlin Clark, the Indiana Fever player who debuts her first Nike-branded collaboration footwear, designed especially for the hardwood court.

Caitlin Clark’s signature Nike shoe has been a long time coming. The two have spent almost the last two years working on the footwear that will now finally start shipping from October 1, 2026. Nike announced on its social media account.

Designer: Nike

Called the Caitlin 1, it will be available in a solitary “Racer Blue” colorway. Nike has officially shared the picture highlighting the immensely detailed architecture of the shoe. The wavy design has a multi-layered cushioning and is, the company says, optimized for on-court use. The signature silhouette, personalized for hardwood, touts an athletic body that’s distinct from previous Nike signature iterations.

In addition to its conformity with the court, the Caitlin 1 has a low-cut design, which is also stylized to complement Indian Fever guard’s explosive style of play involving quick cuts and fast breaks. The silhouette features a specially made Opticast upper and has angular notes changing height along the various surfaces of the basketball shoe. However, it has a smooth transition from the heel to the toe. The midsole features Nike’s Cushlon cushioning along with the Zoom Turbo unit in the forefoot.

Remarkable addition on the footwear, designed to deliver support and secure lockdown during the intense movements on the court, is the repeated “CC” and “22” details on its exterior. This is a nod to Caitlin’s personal branding and jersey number. “Caitlin was hands-on with our designers, obsessed with getting every detail right. See it in the double Swoosh logo that nods to her initials and the three-point arc,” Nike details on the product page.

For all the Caitlin fans or otherwise, the Nike Caitlin 1 is slated to officially drop on October 1. It will be available in all sizes starting at $140 for adults. Kids’ and youth sizes will be priced at $115 and $105, respectively. Alongside the shoe, Nike will also be shipping an 18-piece collection dedicated to the guard, Caitlin Clark.

In other news, Nike has also officially announced the Air Force 1 Low “Sunflower.” Released as part of the company’s experimental lifestyle catalog, following the “Leaf Camo” and “Cherry Blossom” editions, it gives a new meaning to the classic low styling of the AF1. The sneaker features a removable yellow shroud featuring graphic sunflower petals placed one over the other to achieve a ruffled texture on the shoe exterior. This experimental Nike Air Force 1 Low “Sunflower” will ship in Fall 2026 for a retail price of $125.

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The90Gem smart necklace tracks UV exposure in real-time for sensible skincare

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Wearables are targeting most of our burning health concerns, but sun exposure damage is still in the guessing game. Stacy Salvi, who has previously led the acquisition of Fitbit by Google, and is a health expert when it comes to tech wearables, wants skincare to be more considerate when it comes to active sun exposure. Under her new venture, The90, Stacy has launched the Gem wearable that looks like a stylish round necklace for women.

On the inside, the wearable has a built-in UV sensor to track the skin’s UV exposure in real time. The gadget makes complete sense, as most of the time we are left guessing about the real exposure to damaging Sun rays, and are dependent on integrated weather apps’ UV index, which only show generic localised data. Gem goes beyond that and actively tracks the real-time exposure, whether you are lounging in the mid-day Sun or spending afternoons sitting near an office window. It basically takes out the guesswork and focuses on the real-time solution.

Designer: The90

The90Gem keeps a tab of the UVA and UVB data received from the sensors in real time, and over time builds a personal skincare profile that is actually beneficial. “The90 transforms sunscreen from a one-time morning ritual into an adaptive, responsive system built around your actual UV load,” Salvi said. Micromanaging the skin type, sunscreen used, and any sun-protective clothing that you’re wearing is another feature of the accompanying app. For now, the wearable is specifically targeted towards women who tend to be more informed about the risks of UV exposure. The brand, however, eventually wants to expand the product line to men and children as well.

Detecting UVA and UVB exposure is one part of the wearable. The most important bit is the timely beaming of notifications for sunscreen application, or a reminder of the sun protection habits that should eventually be ingrained in your muscle memory. The app also provides data on Vitamin D targets for a mindful suncare routine. The Gem is essentially a titanium case with the sensor inside, wholly encapsulated in a pendant. The battery on the gadget should last for around a week on a single charge, but that remains to be seen in real-world usage.

This piece of smart jewellery is available in silver or gold finish to complete the aesthetic look. Priced at $299, The90 Gem wearable is just borderline affordable for a specific benefit, but the members of The Skinny Confidential community can get it for an exclusive price of $199 in the early access offer. The company also has plans to incorporate the smart wearable as other items as well, which should further expand the options to gauge your sun exposure in style.

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Adidas Just Squared the Stan Smith. It Actually Works.

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The Stan Smith is one of those shoes you either already own or have owned at some point. Originally developed as a tennis shoe in 1965 under the name Adidas Robert Haillet, it became one of Adidas’s most recognizable silhouettes of all time, outlasting trends, entire aesthetic movements, and decades of fluctuating fashion without ever really trying. It’s clean, it’s white, it’s unmistakable. So when Adidas announced the Stan Smith SQ, a version with a deliberately squared-off toe, the reactions were predictably split between “finally” and “why would you do that.” I land firmly in the first camp.

The square toe has a longer history than most people realize. Evidence of blunt-toed footwear dates back over 1,700 years, with roots in Japan, and the style resurfaced periodically over the centuries, including in Victorian women’s shoes and later through rodeo culture, where square toes were practical for balance and foot movement. In the modern era, Martin Margiela made it a high-fashion statement with his square tabi shoes, and that influence never quite went away. Now, with brands across the spectrum embracing exaggerated silhouettes and unconventional geometry, the square toe is very much back in serious conversation. Adidas didn’t just chase a trend here. They attached it to one of the most recognizable shoe silhouettes in existence, which is either a genius move or a bold gamble, probably both.

Designer: Adidas

What makes the Stan Smith SQ work is that Adidas knew where to stop. The rest of the shoe is essentially untouched. You still get the glossy white leather upper, the signature Three Stripes perforations along the side, the green heel tab, and yes, the actual photograph of Stan Smith on the tongue. The update is a single, precise edit: one geometric shift that changes the entire energy of the shoe without erasing everything that made it iconic in the first place. That kind of restraint is harder to achieve than people give designers credit for. It’s easy to overhaul. It’s much harder to know which one thing to change.

The squared toe box introduces a sharper, more structured profile. It makes the shoe feel less sporty and more fashion-adjacent, which is clearly the point. For a sneaker that has spent decades straddling the line between athletic and everyday wear, the SQ version leans confidently toward the latter. It reads as intentional in a way the original can’t always pull off, given how casual and effortless its default vibe tends to be. Put the Stan Smith SQ on with a clean outfit and it doesn’t just blend in, it actually finishes the look.

There will be people who find the square toe awkward, and I get it. Rounded toes are familiar. They feel safe, anatomical, expected. The square version asks you to commit to something a little more deliberate, a little more fashion-aware. It’s the kind of shoe that signals you’ve thought about what you’re wearing, even if the rest of your outfit is as simple as jeans and a white T-shirt. That’s not a bad thing to communicate.

At $130, the Stan Smith SQ is priced in line with the original, which is worth noting. This isn’t a luxury reimagining or a limited collector release. It’s a widely accessible design update dropping in the classic white and green colorway for Summer 2026. That accessibility matters. It means the square toe gets a real audience beyond the fashion insiders who already knew the Margiela reference. It puts the idea in front of people who just want a good shoe that looks considered, and that’s a much broader and more interesting conversation to be part of.

Whether you’re a sneakerhead, a design enthusiast, or just someone who likes footwear that looks like it was chosen on purpose, the Stan Smith SQ makes a quiet but confident case for itself. Not every update to a classic needs to be revolutionary. Sometimes the most interesting design decision is a single, deliberate line drawn somewhere it hasn’t been before.

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Prada designs a hidden Onesie that could keep NASA’s Artemis astronauts alive on the Moon

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The fashion and home décor industry has, for years, looked toward space for inspiration. Prada is a brand that’s pushing through to be the first luxury fashion house to inspire space travel instead. For its new adventure in space, Prada has designed an inner-layer garment that astronauts aboard the NASA Artemis headed for the Moon will wear underneath their space suits.

For some fashion enthusiasts, this could come as a surprise, but the fact is, Prada has been working for a few years now with Axiom Space. Axiom is a private company that NASA has partnered with to develop spacesuits for its astronauts to wear on the upcoming Artemis missions.

Designer: Prada x Axiom Space

Axiom Space and Prada first unveiled the Axiom Extravehicular Mobility Unit (AxEMU), a next-generation spacesuit, in 2024. “AxEMU is the first major upgrade to NASA’s space suits in more than 20 years,” and it is designed for NASA’s Artemis III mission and beyond. Now, believing the astronauts need a way to keep cool and oxygenated within the bulky space suit when on the lunar surface, Prada has introduced the garment to wear under the space suit, which has been part of the design process.

With the company’s signature red stripe on the sleeve, which is apparent on Prada’s activewear collection, the onesie called the Liquid Cooling Ventilation Garment (LCVG) will go under the space suit, as an innerwear (we cannot comment whether astronauts will need another layer of innerwear underneath). The LCVG is provided with tubes running around the back, which are used to circulate cold water around the astronaut’s body. The entire thing is designed in a high fashion sense, so the onesie is sleek and a complete wear in itself.

Designed primarily to keep the astronaut’s body from overheating while they walk on the moon, it is also provided with a ventilation system to deliver oxygen and remove carbon dioxide formed inside the AxEMU. Talking about the convenience and benefits of this finely crafted innerwear, the senior vice president of spacecrafts at Axiom Space informs, “Every minute astronauts spend outside their (lunar) vehicle, the LCVG is working to keep them safe.” Axiom’s CEO and president, Jonathan Cirtain, pointed out that the LCVG “…manages their (astronauts’) thermal environment, supports their breathing, and does it all while they’re pushing their bodies to the limit.”

NASA hopes to carry out the Artemis III mission, a crewed test flight, the second such mission in the Artemis lunar exploration program in 2027. And then eventually make the first crewed landing on the Moon’s south pole in preceding missions by early 2028. The Artemis campaign is NASA’s human spaceflight mission to land American astronauts on the surface of the Moon, establish a sustainable presence on the lunar surface, and form a foundation for future manned missions to the Red Planet.

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Crocs Just Entered the Mushroom Kingdom and We’re Into It

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Crocs and Nintendo are not brands you’d typically put in the same sentence as “high-concept design collaboration.” And yet here we are, with the Crocs x Super Mario collection dropping July 15, 2026, looking far better than the premise suggests it should.

The announcement landed earlier this week, and the first reaction — at least my first reaction — was that resigned nod you give when two things that were always meant to go together finally figure it out. Crocs has been quietly rebuilding its cultural credibility for years through a series of increasingly clever partnerships, and Super Mario is the one IP on the planet that genuinely belongs to everyone. People who grew up with a Game Boy, adults who still boot up Mario Kart on a Friday night, and people who have never touched a controller but know exactly who Mario is. That kind of universal ownership is rare, and landing it on a foam clog might be the smartest move either brand has made this year.

Designer: Crocs x Nintendo

Five styles make up the collection, each built around a specific character, and the level of detail is more than you’d expect from a licensed shoe drop. The Mario clog sits on a blue foam base with a plush version of Mario’s signature red cap attached directly to the upper — playful without being costume-y. The Yoshi style goes full green with PVC fins running along the upper, which somehow manages to feel sculptural rather than silly. Then there’s the Bowser clog: dark green foam, seven PVC spikes on the upper, and five more replacing Jibbitz on the strap. Bowser would absolutely approve.

Princess Peach gets the most elevated treatment, with a platform sole finished in pink glitter and seven exclusive Jibbitz charms. It reads more fashion than novelty, which is a genuine design achievement for a shoe that has a question block on it. Rounding out the group is the Core Classic Clog, which pulls from the game’s broader iconography — coins, stars, turtle shells — and comes with eight Jibbitz charms and an option in kids’ sizing. The right call.

Pricing runs from $55 to $90, which lands comfortably in impulse-buy territory for any adult who will absolutely tell themselves they’re buying it for their kid.

What makes this feel considered rather than purely commercial is how naturally the characters map onto what Crocs already does. Crocs has never been a brand that does subtle. It’s loud, comfortable, and entirely unapologetic about existing. Nintendo’s Super Mario roster operates the same way. These are characters drawn in primary colours with maximum personality and zero pretension. They don’t need your endorsement. So when Bowser turns up as a spike-covered clog, it doesn’t feel like a brand sticking a logo on a product. It feels like the character found the right medium.

The Jibbitz element is doing quiet but important work across the collection. Each pair ships with six to eight exclusive co-branded charms, which means every clog doubles as an entry point into Crocs’ customisation ecosystem. Crocs has always understood that Jibbitz turn a shoe into something personal, closer to a wearable mood board than just footwear. Giving Super Mario fans a way into that system is smart, and it means the collection will live well past its launch date.

I’ll be straight: I did not expect to be genuinely interested in a pair of foam shoes shaped like Yoshi. I expected novelty for children and maybe a few nostalgic adults grabbing one on a whim. What the collection actually delivers is a thoughtful translation of game design into product design — character-specific textures, shapes, and details that suggest someone actually played the games and asked what it means for a shoe to feel like a character, not just look like one.

The Crocs x Super Mario collection is available from July 15 on crocs.com, the Nintendo Store, and select retailers globally. Your feet are going to the Mushroom Kingdom.

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