Tag Archives: cameras

Apple’s Big Mistake with the iPhone 16 Series is Focusing TOO MUCH on the Camera

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When Jobs took the stage to announce the iPhone back in 2007, he used three terms to describe the revolutionary device – a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. However, ever since the iPhone 7 introduced a dual-lens main camera system on the phone, the Apple team has sort of obsessed with making sure the iPhone has a great camera first, and phone-adjacent features later. Almost like a handheld camera with an App Store, the iPhones now are just a shadow of what they could be. No foldable technology, no AI-based enhanced features, and not even a damn-near decent voice assistant. In fact, it took Apple YEARS to get 5G to their iPhones. Apple spends nearly 30-40% of each iPhone keynote talking about the camera and screen, and now rumors are indicating that the iPhone 16 will introduce a dedicated ‘capture’ button that lets you click photos like you would with a professional camera. The problem with this is that it’s diluting the very definition of a smartphone… and I feel like it might be deliberate.

Earlier this week, leaks showed a new hardware feature coming to the iPhone – a Capture Button that would sit on the top right corner of your phone if you held it in landscape mode. Surprising as it is, considering Apple has been trying to go buttonless and portless for a while now, the Capture Button seems like an odd addition to a phone. Not a single other smartphone has a camera shutter button. In fact, the de facto position is to turn your volume button into a capture button while the camera is running… so what’s driving Apple to add YET ANOTHER button to their phone, following the addition of the Action Button last year?

Leaked images of iPhone dummies used for case designs

Last month, I pointed out that the iPhone 16 is just going to be one of those boring phones worth missing, and this Capture Button seems to reinforce that fact. Every 3 years, Apple launches a ‘boring’ iPhone with a minor design upgrade just to keep things moving before a radical change and it’s been 2 years since the Dynamic Island, so this is probably Apple’s boring year. But why a Capture Button? Nobody said we needed it, not a single Android competitor has a Capture Button, heck if anything we’d appreciate bringing the 3.5mm audio jack back. So why is Apple going ahead with this hardware change?

There are two ways to look at it. The first is a simpler explanation – Apple’s run out of ideas. This is just one of those years where Apple pushes out something so it can tick that annual release box and make a few sales before something bigger and better in 2025. It’s a theory that holds merit given that the iPhone 8 was the ‘boring’ phone for the iPhone X, the iPhone 13 hardly had any extra features (unless you count Cinematic Mode as a game-changing upgrade) before the iPhone 14 ushered in the Dynamic Island. This basically means it’s business as usual and 2024 is just going to be a boring year for iPhones… but there’s yet another explanation.

Close-up of the purported Capture Button

The second explanation is a little more layered and vague, considering there’s no concrete proof to the fact. The explanation is that Apple’s pretty much resigning the iPhone to its fate – the camera. With the Vision Pro becoming Apple’s new breakthrough device, the iPhone will eventually take second place, quite like the iPod did 12 years ago. There are multiple rumors that Apple’s building a cheaper Vision headset (without the ‘Pro’ title) for the mass market to immerse in spatial computing… and when that happens, the iPhone won’t be anything except for a glorified photography device. It still doesn’t explain why Apple’s adding a Capture Button to their phone, given that people already use the volume button to capture photos… but that’s the vague part, because we really don’t ever know what’s going on inside the heads of Tim Cook and the Apple team until and unless they tell us. But as far as the iPhone 16 goes, I’d recommend you give it a miss unless you were long due for a smartphone upgrade.

Renders by Sarang Sheth

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Modular instant camera concept offers a new way to create and share memories

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The Polaroid brand has become synonymous with instant cameras that are experiencing a renaissance these days. But while the retro fever has people printing out square format photos again, the designs of these modern instant cameras left some things to be desired. Yes, they recreated the feeling of holding a large and chunky camera, but they might have done it too perfectly to meet the needs and tastes of today’s mobile photographers and creators. Smartphones offer more flexibility and features but at the expense of that authentic instant camera experience. This product concept tries to bring the best of both worlds together through a design that can adjust to your needs rather than the other way around.

Designers: Daphne Hernández, Paola García Higuera, Gonzalo Barba, Ricardo Zerón, Ximena Bravo Barreto, George Gonzalez, Cristian Tovar

The earliest modern instant cameras try to stay faithful to the Polaroid design by eschewing modern conveniences like LCD screens and photo editing prior to printing. On the opposite end of the spectrum, portable photo printers try to provide the same instant printing experience without requiring a separate camera from the one you already have in your pocket. But while smartphones offer a lot of powerful photo editing features, many people find the camera user experience a bit artificial or even forced because of the design of the phone and the connotations that come with it.

The Polaroid DUO concept solves this duality by ironically embracing it. It splits the instant camera into two distinct parts: the camera module and the printer. The camera is a small, lightweight square reminiscent of action cameras that you can attach or hang anywhere so that you’re ready to take photos or record videos anytime. The compact design, which includes a touch screen on the back to tweak the photos’ properties after the fact, offers a more engaging and fun way to take photos without being too conspicuous or flashy like a smartphone.

You can use the camera module on its own and print the photo later, or you can slot it into the larger printer module to make it behave exactly like a traditional instant camera. You don’t lose any of the functionality, however, since you can still access that touch screen. What you get, instead, is a unique character and the experience of holding a fun-looking chunky box up whenever you want to capture the moment and print out the memory right then and there.

Polaroid DUO is definitely an intriguing concept, one that makes you wonder why no one has implemented it yet. It combines the powerful functionality of smartphones with the elements of fun from instant cameras in a way that doesn’t sacrifice one for the other. There might be some implementation details that will need to be ironed out, but most of the technologies needed to make this design a reality are ripe for the picking.

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Sandmarc’s new iPhone lens gives you a bonkers 6x optical zoom AND an adjustable focus wheel

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You call that a camera bump? Hold my beer…

The smartphone camera is officially the most popular camera in the world today, accounting for a staggering 92.5% of all images taken in any given year. Conventional photographers (who make up the remaining paltry 7.5%) will argue that smartphone photography isn’t ‘real photography’, but that’s only because digital cameras offer tonnes of more variety in terms of being able to shoot on multiple types of lenses. Batting for the mobile photography team, however, is SANDMARC with their newly unveiled whopping 6x telephoto lens for the iPhone. Not only does it boost your smartphone camera’s existing zoom (which is around 30x for the iPhone 15 Pro) by an additional 6x, it also gives you the benefit of an adjustable focus wheel – probably the first for any smartphone camera lens – bridging the gap between phone and traditional camera photography.

Designer: Sandmarc

Even though a smartphone camera is ridiculously powerful for its small size, there are certain things you really wouldn’t do with it, like take wildlife shots, telephoto shots of objects far away (architecture, birds, etc.), or ultra-low DoF portrait shots. Well, maybe you’d take the latter, but that’s a legitimate gray area because artificial bokeh can never compare to the real deal. SANDMARC’s Telephoto 6x Lens wants to change that. Designed to be good enough to take on a wildlife photoshoot or to capture objects from far away because they aren’t really accessible, the zoom lens does a phenomenal job of enhancing your smartphone’s vision without causing any sort of loss in quality because of the limitations of smartphone lens structures.

Aside from extending your zoom range, the Telephoto 6x Lens prioritizes superior image quality over the limitations of your phone’s digital zoom. Crafted with high-quality, multi-coated glass, this lens promises to deliver noticeably sharper images with enhanced detail, even in challenging low-light conditions. Unlike typical add-on lenses that can be cumbersome and offer limited functionality, the SANDMARC lens boasts a unique feature: an adjustable focus wheel. This empowers you to take complete creative control over your photos. By fine-tuning the focus, you can ensure intricate details in close-up shots are captured with razor-sharp precision, adding a whole new dimension to your mobile photography repertoire.

The lens design incorporates a shallow depth of field, a technique beloved by professional photographers. This means realistic bokehs that highlight your subject beautifully, without any of those errors or artificial blurring created as a result of computational photography done by smartphone algorithms. This setup, in its truest sense, is the closest thing to bringing conventional camera tools to smartphone photography. Sure, professional camera evangelists would still say this isn’t ‘real photography’, but they also won’t deny that the results from this phone and lens setup are just immaculate.

While the $159.99 price tag might seem steep, it’s worth considering the significant enhancements it offers. The extended zoom range, improved image quality, and creative flexibility the lens provides can elevate your mobile photography to a whole new level.

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The Leica M Camera Gets A Minimalist Makeover

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We’re officially in an age of remakes and reboots. Whether it’s movie franchises, music genres, vinyl discs, or even cars like the Lamborghini Countach getting a modern revival, the words ‘Old Is Gold’ seem to hold true for nostalgic classics… Now, Shanghai-based designer Wencheng Zhang is reviving yet another classic from the mid-50s. Perhaps one of the most iconic cameras of its time, the Leica M gets a minimal redesign thanks to Zhang. Crafted from a single block of aluminum, the redesigned camera combines old-world analog charm with a modern aesthetic and cutting-edge features that bring the 1954 classic shooter well into the year 2024.

Designer: Wencheng Zhang

Zhang’s concept reimagines the Leica M for the modern era, stripping away unnecessary elements to create a truly minimalist design. Imagine a camera precisely carved from a single block of aluminum, echoing the unibody confidence of classic Leicas while hinting at the sleek lines of the Leica TL2. Zhang mentions that the inspiration for this form came from none other than Leica’s very first camera, the Ur-Leica Replica.

While the classic Leica M layout is instantly recognizable, Zhang incorporates subtle tweaks to enhance ergonomics. A gently angled top plate improves in-hand feel, while the familiar viewfinder and large touchscreen display (borrowed from the M11) remain. However, in the spirit of minimalism, Zhang removes the M11’s three customizable function buttons.

Essential physical controls are consolidated on the top plate, just like a classic Leica. Raised numbers provide a nice textural contrast on the shutter speed dial, which sits perfectly flush with the camera body alongside the shutter button. The overall design prioritizes clean lines and seamless interaction.

Zhang even extends the minimalist concept to the charger, featuring a compact dual-slot design for convenient battery management on the go.

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Fujifilm’s Instax Mini 99 creates color filter effects by shining LEDs on your photo film

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The way film cameras work is simple – light is focused onto a light-sensitive film, causing images to form based on the kind of light that passes through the aperture. Fujifilm’s latest Instax camera cleverly uses that process to its advantage to create funky effects on film. The Instax Mini 99 has a set of LEDs sitting right in front of the photo paper. Choose an effect and the camera clicks the image, but also shines those built-in LEDs during capture to ‘color’ the image with extra hues. A yellow LED, for instance, would give your photo a sepia tone, green LEDs give your photo a faded green effect, and randomized colored LEDs create a light-leak effect reminiscent of old vintage-style cameras. Sure, you can toggle the effects off and click a normal photo too, but honestly, what’s the fun in that??

Designer: Fujifilm

Ask a photography purist and they’re sure to have some wild thoughts about whether what the Instax Mini 99 does is ‘legit’ or not. Most hardcore photographers don’t believe in additive editing, or the idea of adding something extra to an already clicked photo. That means airbrushing skin, fixing highlights, or using extra elements in their editing process. For any photography purist, the most you can really do to a photograph is either subtract from it, or modulate existing elements like play with contrast, color-correct, etc. So the idea of shining LEDs onto an exposed film may see mixed reactions. However, what the Instax Mini 99 does is just genius. It doesn’t apply a digital filter onto your film (the way you would in your photo editing app) – instead, it changes what your camera sees by adding extra color information. What it does is entirely analog, and it recreates a kind of imperfection you’d associate with vintage cameras but does so deliberately.

The interface is simple. A set of knobs on the side of the camera let you choose between different modes. The knob on the top lets you choose any of the Instax Mini 99’s effects, while a knob below lets you adjust brightness with five levels to choose from. This allows you to fine-tune the intensity of the color effect or even use it for standard lighting adjustments. Feeling adventurous? Combine the color effects with different brightness levels or even the double exposure mode for truly unique and artistic results. For those who like a touch of drama, the vignette mode is a welcome addition. By sliding the manual vignette switch near the lens, you can darken the edges of your photos, drawing attention to the center of the image. This technique can be particularly effective for portraits and close-up shots.

Beyond the creative features, the Instax Mini 99 offers a solid foundation for instant photography. It packs a 60mm f/10 lens, an LCD panel for framing your shots, and a long-lasting NP-70S lithium battery. The camera also comes with a shoulder strap and a base grip that includes a tripod mount, making it convenient to carry and use on the go.

The Instax Mini 99 starts at $199.95 for preorder, with the camera officially becoming available starting April. You can even grab yourself a dedicated camera case for $20.

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Miniature digital camera lets you add filters to your media

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In the middle of a concert where I was surrounded by Gen Z and younger millennials, I noticed that what some of the kids were using to take photos and videos were not their smartphones but digital cameras. That’s when I realized that the adage that “everything old is new again” is still very much true and that the younger generation was discovering gadgets that my generation thought was already dead. We’re seeing brands come up with different variants of digital cameras and now we’re seeing what might be the smallest yet.

Designer: Kenko Tokina

The Pieni M may seem like a toy at first given its tiny size but it’s actually a fully functional miniature digital camera. The name itself, Pieni, is actually the Finnish word for “small” even though the brand is Japanese. Lest you think that it’s just purely for aesthetic purposes, the tiny camera lets you take photos and videos and can even give you filters to make your multimedia look even more hipster than you initially intended. It looks like just any regular camera except that it’s a miniature version.

The camera even has an LCD display that can show you what it is you’re actually taking a photo or video of. Well, given its size, you may have to squint a bit to be able to fully see what’s on the screen. There is a button on the side that lets you switch between video recording and photographing. And if you’re using it for the former, you can actually record voices and ambient sounds. It also has a feature that gives your photos a watercolor-like look or you can use the other filters available including monochrome, orange, blue, or green.

The device is small enough for regular hands to hold it between your two fingers. There’s a USB port so you can easily transfer your media to your laptop or tablet or you can save it on a microSD card for easy storage and transfer. The Pieni M is available in black or grayish blue but it would also be nice to have it in other cuter colors eventually. Personally, I’d probably still use my smartphone to take photos or videos for better quality but if I wanted something more hipster, then this would be a good device to have.

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Pebble-shaped camera concept blends object and subject in a lenticular image

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Smartphone cameras have become the primary way people record memories, whether it’s a dramatic view of a travel destination, an unforgettable snapshot of a once-in-a-lifetime stunt, or viral selfies to announce to the whole world that you are here. Given how smartphones are designed, you can only take a shot either from the rear camera or the front selfie cam, never both at the same time. There are apps that do attempt that but those are rare and they only insert a small square frame of your face like a sticker on a photo. There are, however, more artistic ways to combine opposite views of the same scene, and this camera design concept applies a particular “holographic” effect that makes each photo taken even more memorable and special.

Designers: JiHoon Park, Eojin Jeon, Jagyeong Baek, Jeseok Poong, Dongheun Kang

We often use cameras to record memories, but those memories always come with an unseen element: the person taking the picture. In many cases, it is definitely better not to see the person behind the lens if the focus is on the scene or object. There are times, however, when such moments are best remembered with your presence, but perhaps in a way that makes it more unique and distinctive, without simply slapping your face or name on the photo.

Ditto is a camera concept that takes a photo both forward and backward, capturing both the object of the photo as well as the person taking it. In some aspects, it’s almost like those 360-degree action cameras, but the focus isn’t on an all-encompassing view of the world around the camera. It isn’t even something that you wear or have powered on all the time. You have to slide its top portion up to reveal the forward-facing camera as well as the viewfinder on the back that lets you frame the shot perfectly.

In truth, it’s not the camera itself that’s actually the most magical part of the design. It’s the conical printer that serves as the base of the camera that produces the biggest impact. It prints out the photo with a lenticular effect, so that you see either the target or yourself on the same sheet, depending on the angle you’re viewing it from. It is a less obnoxious yet also more dramatic way of embedding yourself in a scene, ensuring that your presence will be in each and every photo.

Truth be told, the same experience can probably be achieved using a specialized smartphone app and a special printer. Having a dedicated camera, however, adds a certain flavor to that moment as you slide open the camera and take a shot, either by yourself or with your friends behind you. The design of the camera itself is quite interesting to look at, removing the awkwardness that usually comes when taking photos and especially selfies with a phone. Practical or not, Ditto sparks the imagination and raises the question of what role the photographer’s presence plays in every shot, expressing the answer in an artistic and beautiful way.

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True full-color night vision goggles turns night into day with AI

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There are 24 hours in a day, but almost half of those remains shrouded in mystery and, in some cases, fear. The darkness of the night makes us feel a little less secure because we can barely see anything, especially in areas away from bright city night lights. It’s an almost literally different world that’s just begging to be explored and enjoyed, provided we can see safely and adequately. Night vision cameras and equipment do shed some light on the subject, but they paint the world in dull shades of gray that make it impossible to actually enjoy the experience. That’s where the AKASO Seemor Night Vision Goggles come in, revealing the beauty and wonders of the night as if it were daytime, with some help from AI.

Designer: AKASO

Click Here to Buy Now: $189 $302 ($113 off). Hurry, less than 72-hours to go! Raised over $655,000.

You need light to see things, and that’s true for both our eyes as well as the cameras that turn light information into the beautiful images and videos we enjoy. Of course, there isn’t much light at night, so cameras need to either add more lights or use a different kind of light. This is why most night vision cameras, including security cameras, only see the world in shades of black and white, because the light that they get is only enough to see the forms but doesn’t have sufficient color information.

Ultra-low Light Full-color Night Vision

Fortunately, we have come to a point where what can’t be fully accomplished in hardware can be enhanced by software, particularly with artificial intelligence. The AKASO Seemor Night Vision Goggles is, in fact, the first of its kind to harness the power of AI for this very purpose. Labeled as “AI-ISP,” the technology integrates advanced AI algorithms with the binoculars’ Image Signal Processing (ISP) to enhance image and video quality. The result is a breathtaking view of the night in true full color, with rich hues and 99% color reproduction that blows any night vision camera out of the water. It accomplishes this without requiring more lights that would have disturbed the serenity of the night world and chased nocturnal creatures away.

Of course, AI can only use what it’s given, and the AKASO Seemor, fortunately, has solid foundations, starting with a large 1/1.79″ CMOS sensor that can “see” even with weak light. The more light it can gather, the more data the AI-ISP has to work with in order to create that magical experience of seeing the night in color. The visual range of the Seemor goggles is also mind-blowing, allowing you to spot human or animal movement 1,640 ft (500m) away or identify the outline of buildings that are 3,280 ft (1km) in the distance. All these stunning scenes can be recorded in high-resolution 4K, both for photos and videos, ensuring that those enchanting nighttime memories will be preserved in as high a quality as you saw them with your eyes.

The AKASO Seemor Night Vision Goggles isn’t just powerful, it is also simple and convenient to use. Built-in 2.4GHz Wi-Fi lets you connect to your smartphone both for remote monitoring of what the goggles see as well as fast transfer of photos and videos. Two 3,200 mAh batteries give you up to 8 hours of uninterrupted enjoyment, and two 1/4 nut ports at the top and bottom of the Seemor let you easily mount the device on tripods or even helmets. Whether you’re trying to observe the mysterious creatures of the night, chasing down urban legends, or simply trying to discover beauty in the darkness, the AI-powered AKASO Seemor True Full-Color Night Vision Goggles opens your eyes to a whole new world you could never see before.

Click Here to Buy Now: $189 $302 ($113 off). Hurry, less than 72-hours to go! Raised over $655,000.

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Logitech’s Latest MX Brio Webcam Has 4K Output, A Privacy Shutter, and Apple-style ‘Desk View’

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While the Brio line isn’t new, Logitech’s new MX Brio marks the first time their MX Series gets its own webcam. Tuned for creatives, professionals, and anyone who needs an online presence for their work, the webcam comes with top-notch hardware, infinitely adjustable software, a focus on privacy, and a little feature called ‘Show Mode’ that lets you capture your desk setup quite similar to Apple’s Desk View feature from 2022.

Designer: Logitech

This is the first time Logitech’s MX Master Series gets its own webcam. The Brio webcam line has been around for long enough (and has shot in 4K since as early as 2017), but the MX Brio is quite literally a different beast. It comes after an extensive survey of nearly 2200 individuals across both WFH and office-based setups that found that users weren’t just looking for high-res video, they wanted other features like image adjustability, better performance in low light and backlight scenarios, accurate color representation for different skin types, compatibility across popular meeting apps, privacy focus, and hi-res audio.

The MX Brio boasts a slew of impressive features, starting with its video quality. Capable of delivering 4K resolution at 30 frames per second and 1080p at up to 60 frames per second, it sets a new standard for clarity and fluidity in video calls and content creation. This leap in quality is supported by an advanced sensor and Logitech’s custom lens design, ensuring that users enjoy a wide field of view without sacrificing image precision. In challenging lighting conditions, the MX Brio shines—literally. Its back-illuminated Sony sensor excels in low light, making sure you’re seen clearly regardless of your environment. Coupled with its innovative autofocus system and face-based exposure adjustment, the webcam offers unparalleled image quality that automatically adapts to maintain natural skin tones and balanced lighting.

Beyond video, the MX Brio takes audio seriously too. It features dual-integrated microphones that utilize beamforming technology to focus on your voice while filtering out background noise, ensuring that you’re heard as clearly as you’re seen.

The MX Brio’s Design is a classic example of Logitech going down the ‘Form Follows Function’ route. It tries not to reinvent the wheel, but sticks to the most effective format, with a lens in the center and two beam-forming microphones on each side. Given its MX status, the webcam gets an upgrade with an anodized aluminum body (available in pale gray, graphite, and black), and features the universal monitor clamp that lets you attach your webcam to a desktop or even a laptop. The webcam now sits on a hinge that lets you angle it on the vertical axis, facing either directly at you, or even downwards. Angle it down and you can access Logitech’s new Show Mode, which does some image processing to capture a perfect birds-eye view of your desk. Quite similar to Apple’s Desk View mode that they introduced with their Continuity Camera feature, the Show View is a great way to record your notes, sketches, or just a wonderful way to capture your PoV as you work. Like every good webcam, the MX Brio also comes with a privacy shutter that covers the lens when you twist the webcam’s outer ring.

Sustainability is another cornerstone of the MX Brio’s design. Logitech has made a concerted effort to reduce the webcam’s environmental impact, utilizing low-carbon aluminum, post-industrial recycled aluminum, and up to 82% post-consumer recycled plastic in its construction. The packaging further reflects this commitment, being made from FSC-certified paper.

Being a part of the MX Series, the MX Brio is fully integrated with Logitech’s software ecosystem, including Options Plus and G HUB, allowing users to tweak settings for optimal performance across various lighting conditions and applications. Whether for professional use in Microsoft Teams and Zoom or streaming on platforms like Twitch, the MX Brio adapts to your specific needs, and can even be controlled using dedicated keys on Logitech’s other MX devices like the keyboard and mouse.

The MX Brio comes in three colors – Pale Gray, Graphite, and Black, with a $199 price tag. Enterprise users can opt for the MX Brio 705 For Business, which also has the same price tag, compatibility with Tune and Sync, and comes with Logitech’s RightSight Autoframing. A purchase of the MX Brio also gets you a 1-month subscription to Adobe Creative Cloud’s ‘All Apps’ plan, or a 2-month subscription to the ‘Photography Plan’ along with 20GB Creative Cloud storage.

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Modified $849 GoPro HERO12 lets you mount Professional DSLR Lenses on your Action Camera

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Not many people really appreciate the GoPro for exactly how advanced it is. For a device that small, it boasts a mighty sensor and can capture media in incredibly high resolutions like 5.3K (with image stabilization no less)… but that tiny form factor has one trade-off, the fact that it doesn’t support interchangeable lenses – and, to be honest, that seems like the one thing that makes photographers and videographers not take the GoPro seriously, even though it outputs videos comparable to larger cameras like the ones from RED and Hasselblad.

So what if you could just switch out the GoPro’s fisheye lens for something much more advanced, like some serious DSLR or film camera lenses? Well, the folks at Canada-based Back-Bone managed to hack together a GoPro Hero12 to make it universally compatible with a whole range of DSLR lenses. The Back-Bone H12PRO comes with quite a few interesting tricks up its sleeve. The front features a special mounting armature to load professional camera lenses, giving your GoPro Hero12 the ability to shoot in ultrawide but also telescopic, or even macro, depending on the lenses you’ve got on hand.

Designer: Back-Bone

For the folks at Back-Bone, creating this modified GoPro was about allowing the action camera to achieve its full potential. The GoPro Hero12 is a multimedia beast, capable of shooting 5.3K HDR videos and even stills with its 27MP shooter. For a camera this capable, restricting it to a simple fisheye lens is quite a disservice if you ask me, which is why the modified H12PRO is so compelling.

The H12PRO lets you attach a variety of mounting brackets, giving you the choice between M12, CS, and C-mount lenses. It’s pretty much the same size as the existing GoPro, which means it also supports the company’s Media Mod, allowing you to add extra accessories like directional mics, flashes, etc. The H12PRO also packs GoPro’s Enduro Battery, offering longer battery life, especially in cold conditions.

With the Media Mod and the ability to pretty much attach any kind of lens to your GoPro, the H12PRO gives you the most powerful camera setup that can fit in your pocket. It’s cheaper and smaller than a flagship phone, and shoots higher quality content than cameras twice or thrice its size. The H12PRO has a tripod mount on the bottom, allowing you to attach it to tripods, gimbals, or even small-ish drones with decent payload abilities. Heck, the folks at Back-Bone are also selling an optional Micro Four-Thirds mounting plate to let you attach MFT lenses to your GoPro. If that isn’t the wildest, most brilliant upgrade to the world’s most advanced action camera, I don’t know what is. After all, an action camera is just a camera designed to capture high quality content at a great frame rate, right? So why not exploit its abilities to the max?!

Back-Bone’s H12PRO is available on its website. The $849 kit includes the following:

  • H12PRO modified HERO12 Black camera
  • Aluminum Tripod Mount
  • Original folding GoPro mount
  • Enduro Battery
  • 5mm C-Mount ring
  • M12 to CS adapter
  • M12 locking ring
  • Plastic cap (C-Mount)
  • USB-C Cable
  • Curved adhesive mount
  • Mounting buckle
  • Spare protective glass filter

Understandably, a modified HERO12 won’t be covered under GoPro’s warranty program, but Back-Bone does offer a 6-month repair guarantee against faulty parts or defects, and a zero-labor-cost repair warranty for a year (you just pay for parts and shipping).

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