The Best Camera Lens for iPhone 16? Meet The Reeflex Super Telephoto 240mm Lens with 10x Zoom

Imagine adding a whopping 10x optical zoom to your iPhone 16 Pro or Samsung Galaxy S24 Ultra. Forget the moon, you could take pictures of a moon base with it! Jokes aside, the cameras on our phones are growing more and more powerful each day – but the only thing really changing is the algorithm that processes photos. The key differences between a DSLR and a phone camera still remain – the size of the sensor (which lets more light in), and the size of the lens (which enables a camera to see wider, closer, or farther). While phone sensors have been growing larger and larger, the camera bump has limited the lens’ capabilities… but this snap-on 240mm telephoto + macro lens is upgrading the smartphone photography game.

If you’re wondering how much further smartphone photography can go, the Super Telephoto 240mm Lens designed for the iPhone 16 Pro and Samsung S24 Ultra might be your answer. This lens promises to revolutionize how we capture everything from sweeping landscapes to intricate macro details. With a striking 240mm focal length, it offers a 10x optical zoom that pushes beyond the limits of the typical smartphone camera, bringing distant scenes into sharp, professional-quality focus. It’s built specifically for flagship devices like the iPhone 16 Pro’s 5x telephoto camera, which means it’s engineered to align seamlessly with Apple’s Tetraprism camera system, allowing for a reach and clarity that’s previously been out of reach for mobile users.

Designer: Reeflex

Click Here to Buy Now: $270 $395 ($125 off) Hurry! Only 11 of 130 left. Raised over $316,000.

The magic starts with the 10x magnification, which practically doubles the reach of standard 5x smartphone telephoto lenses. Imagine this: you’re at a concert or a sports event, seated far from the stage or field, but thanks to this lens, you can capture close-up, high-definition shots of your favorite band or the action on the field. The 240mm focal length offers a staggering zoom but it also brings sharpness and detail that might make you forget you’re using a smartphone at all. Even from the back of the venue, this lens can bring subjects into crisp focus, giving users the freedom to take professional-grade shots with ease.

Having a natural telephoto lens also means benefitting from natural bokeh rather than that computational AI-powered portrait mode with the inconsistent edges. The Super Telephoto 240mm lens is also designed to enhance portrait shots with natural depth, compression, and creamy bokeh effects, all from three to five meters away. The 10x optical zoom gives portrait shots a beautiful subject isolation that you usually only get from traditional telephoto DSLR lenses. This feature is perfect for portrait photographers who want to create striking, professional-quality photos directly from their smartphone.

Want to switch from telephoto to macro? Well, that’s when the ReeMag System comes handy. This magnetic attachment setup allows users to easily switch between telephoto and macro photography modes with a simple snap. Using magnetic add-ons, you can instantly transform this lens into a macro powerhouse. It’s as simple as snapping on the add-ons, no complex adjustments required. For macro photography enthusiasts, this lens setup is a game-changer. The 200mm and 300mm magnetic macro add-ons allow you to get detailed close-ups of subjects at comfortable distances. This means you can capture intricate textures like the delicate veins of a leaf or the patterns in an insect’s wings, all without having to get uncomfortably close.

The ReeMag system also applies to all of Reeflex’s earlier award-winning lenses from its G-series, like the Anamorphic 1.3x lens, the 110° Wide Angle lens, the Long Range Macro lens, or even the 220° Fisheye lens. Alternatively, Reeflex also lets you use the ReeMag system to snap on filters like its Variable ND filters, and CPL or polarizer filters that help you further fine-tune your shot for that DSLR-like feel. It’s a nifty ecosystem that Reeflex has developed that lets you explore different accessories and shooting styles with your existing flagship smartphone.

Designed with high-end smartphones in mind, this lens integrates particularly well with the latest Apple and Samsung flagships. For iPhone 16 Pro users, the 240mm lens aligns with the 5x telephoto camera, meaning that it takes advantage of the Tetraprism system for optimal results. On the Samsung S24 Ultra, the lens offers similar enhancements, working seamlessly with Samsung’s top-notch camera specs to elevate mobile photography standards. Users of these devices can expect a noticeable upgrade in quality, even when pushing the lens to its maximum zoom capabilities. This focus on compatibility highlights the thoughtful design of the lens, which makes it one of the few add-ons crafted to meet the demands of flagship smartphones’ advanced hardware.

Reeflex isn’t new in the smartphone camera game. Aside from its award-winning G-series smartphone camera lenses, the company has also developed dedicated smartphone apps for capturing and recording media. These apps let you access pro features as well as capture in unique formats such as long-exposure or even time-lapse. With over 300,000 downloads on the App Store, Reeflex’s hardware + software handshake makes it perfect for serious photographers who want to push smartphone photography to its maximum.

Depending on the bundle you buy, the Reeflex Super Telephoto 240mm lens kit starts at $270, which includes the telephoto lens, along with a set of 300mm Macro and 200mm Macro add-on lenses. You also get a smartphone case (iPhone or Samsung) to help you easily mount the lenses onto your phone. You can upgrade to include some of Reeflex’s original G-series lenses with your bundle too (there are bundles for Macro or Portrait photographers), or just splurge on the $1,158 Ultra Kit which includes all of Reeflex’s previous lenses and filters compatible with the ReeMag system. The lenses ship globally starting January 2025, so if photography is your passion (or your new year resolution), grab your kit now!

Click Here to Buy Now: $270 $395 ($125 off) Hurry! Only 1 of 130 left. Raised over $316,000.

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The Eye-Catching Lighting Installation Is A Dazzling Fusion Of Innovation and Minimalism

At the last Euroluce show in Milan, the Liiu lamp by Vantot, edited by Luceplan, captured attention for its striking design. Liiu is a suspended structure with thin conductive wires that support small LED lamps. These lamps are held in place by springs that adjust their height, giving the entire piece a clean, minimalist appearance. It has since been recognized as an iconic piece, praised for its distinctive and innovative design.

Designer: Vantot, edited by Luceplan

Creating an iconic lamp is no small feat in the saturated market, and Liiu has managed to achieve this status by balancing aesthetics with functionality. Its design is both decorative and functional, drawing interest with its unique form and construction. The lamp’s instantly recognizable structure, coupled with its innovative use of conductive materials, sets it apart from more traditional lighting designs.

Vantot, known for its boundary-pushing approach to lighting design, avoids conventional methods in favor of more experimental techniques. The studio’s portfolio reflects this innovative spirit, with each lamp designed around the way light behaves and interacts with its environment, rather than merely focusing on creating a beautiful lampshade. The complexity of lighting design goes beyond what is typically considered in other design objects, requiring careful attention to both the construction and the behavior of light.

Two of Vantot’s other notable designs, the V-V-V and O-O-O lamps, exemplify the studio’s approach. The V-V-V lamp features a thin metal structure suspended by wires that also conduct electricity. This eliminates the need for traditional power cords, creating a sleek and modern design that serves both decorative and functional purposes. Its fishbone-shaped metal frame holds three LED lights, which diffuse light horizontally, making it an art piece as much as a lighting fixture.

On the other hand, the O-O-O lamp provides a different kind of lighting experience. While it uses similar conductive materials, its design is intended to provide subtle, ambient lighting. The glass lampshade directs light vertically, diffusing it gently throughout the room. The modular construction allows for customization in both the size and frequency of the lighting elements, making it adaptable to various spaces and user preferences.

Both lamps, along with Liiu, illustrate how Vantot explores new possibilities in lighting design, leveraging contemporary LED technology. LEDs operate at much lower voltages than traditional lighting, allowing for more creative flexibility in how electricity is conducted through the structure. This opens up new ways of integrating lighting into interior spaces safely, without the need for bulky or dangerous power cords.

The Liiu lamp, in particular, stands out for its elegant simplicity, combining function and form in a seamless design. Vantot’s attention to detail ensures that every element of the lamp, from its height-adjusting springs to the conductive wires, is carefully considered and tested. The studio’s approach to research and development means that each product undergoes extensive testing and refinement before reaching the market, ensuring that both aesthetics and performance are optimized.

In addition to their individual products, Vantot also creates large-scale lighting installations that showcase the full potential of their designs. These installations are often sculptural in nature, blending art with functional lighting in a way that enhances the surrounding environment. The Liiu lamp itself originated as one such installation before being adapted for commercial production.

Vantot’s work highlights the importance of innovation in lighting design, focusing on how light is emitted and managed rather than simply how the lamp looks. With Liiu, V-V-V, O-O-O, and other designs, the studio demonstrates that lighting can be more than just a source of illumination—it can be an emotional and immersive experience, pushing the boundaries of what is possible in contemporary design.

The post The Eye-Catching Lighting Installation Is A Dazzling Fusion Of Innovation and Minimalism first appeared on Yanko Design.

Experience Music in Style with the Hauf Vertical Record Player: A Modern Twist on Vinyl

The vinyl record player, once an iconic symbol of music’s golden age, has evolved into a nostalgic artifact. Yet, in a world where retro trends keep resurfacing, bringing back the record player in an exciting new way would be a perfect blend of past and present. Enter the Hauf Vertical Record Player, a modern twist on this timeless piece of technology that reimagines how we experience both music and design.

Designer: Fatih Demirci

At first glance, the Hauf Vertical Record Player captures attention with its unique vertical orientation. Gone are the days of flat, table-top turntables. Hauf redefines the way we interact with vinyl records by turning this traditional medium into a visual experience. Watching the record spin vertically becomes an engaging spectacle, adding a new dynamic to how we connect with our music. For any audiophile or design enthusiast, it’s a captivating way to merge sound and sight, transforming the act of listening into something both audible and aesthetic.

The design of the Hauf Vertical Record Player is a celebration of vintage charm married with modern minimalism. Its sleek, space-saving form doesn’t just sit in the corner of the room unnoticed. Rather, it becomes a focal point, a piece of functional art. By elevating the record player vertically, Hauf not only maximizes space but also enhances the appeal of vinyl collections, putting them on display like gallery pieces.

A key element of the player’s design is the clever use of materials that blend strength with elegance. The juxtaposition of industrial steel arms and smooth, white textured plastic creates a striking contrast. The steel arms provide an edgy, robust quality that speaks to durability, while the soft, white textured plastic adds a contemporary, clean look. Together, these materials form a balanced composition that complements modern interiors without sacrificing the vintage charm of vinyl culture.

Hauf’s Vertical Record Player reimagines what a record player can be, offering not only a nod to the past but also a futuristic approach to home audio systems. It embodies a fusion of function and form, a perfect centerpiece for music lovers and design aficionados alike. As vinyl continues to make its resurgence in today’s digital age, the Hauf Vertical Record Player stands as a bold reminder that some things never go out of style, they just evolve.

The post Experience Music in Style with the Hauf Vertical Record Player: A Modern Twist on Vinyl first appeared on Yanko Design.

Amazon reportedly bumped back its AI-powered Alexa to next year

If you’re wondering what happened to Amazon’s new and improved version of its Alexa voice assistant, you’re not alone. Bloomberg reports that the new Alexa is still stuck in its developmental phase and Amazon has cut off access to its beta phase including its new “Let’s Chat” phase. As a result, a planned late 2024 launch has been pushed back to next year.

The problem seems to be with its large language models (LLMs). The new Alexa is designed to understand more complicated questions from users but it’s also more likely to fail doing some of the most basic things the old version could do quite easily like create a timer or operate smart lights, according to a follow up report from The Verge.

Amazon originally planned to unveil its new version of Alexa AI in October but now the timeline has been extended into next year. (As you might have noticed, October has come and gone.) The original timeline planned to premiere the next evolutionary step in Alexa’s advancement on October 17 but Amazon decided to pivot and used the date to show off its new line of Kindle ereaders. Then in August, news surfaced that the new Alexa would be powered by Anthropic’s Claude AI and come with a monthly subscription fee.

As ChatGPT began to rise in popularity in the summer of 2023, Amazon CEO Andy Jassy wanted to see if Alexa could compete if it had an AI upgrade. Jassy reportedly started peppering Alexa with sports questions “like an ESPN reporter at a playoff press conference” and its answers were “nowhere near perfect.” It even made up a recent game score for Jassy.

Despite this, Alexa passed the good enough stage and Jassy and his fellow executives felt their engineers could build a beta version by the early part of 2024. Unfortunately, Amazon wasn’t able to meet its deadline.

Even with the new deadline, the new Alexa still has a long way to go to fix its problems. Some employees told Bloomberg that the problem outside of Alexa’s innerworkings is with Amazon’s overstuffed management and a lack of “a compelling vision for an AI-powered Alexa.” .

This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-reportedly-bumped-back-its-ai-powered-alexa-to-next-year-215041138.html?src=rss

Disney forms dedicated AI and XR group to coordinate company-wide use and adoption

Disney is adding another layer to its AI and extended reality strategies. As first reported by Reuters, the company recently formed a dedicated emerging technologies unit. Dubbed the Office of Technology Enablement, the group will coordinate the company’s exploration, adoption and use of artificial intelligence, AR and VR tech.

It has tapped Jamie Voris, previously the CTO of its Studios Technology division, to oversee the effort. Before joining Disney in 2010, Voris was the chief technology officer at the National Football League. More recently, he led the development of the company’s Apple Vision Pro app. Voris will report to Alan Bergman, the co-chairman of Disney Entertainment. Reuters reports the company eventually plans to grow the group to about 100 employees.

“The pace and scope of advances in AI and XR are profound and will continue to impact consumer experiences, creative endeavors, and our business for years to come — making it critical that Disney explore the exciting opportunities and navigate the potential risks,” Bergman wrote in an email Disney shared with Engadget. “The creation of this new group underscores our dedication to doing that and to being a positive force in shaping responsible use and best practices.”

A Disney spokesperson told Engadget the Office of Technology Enablement won’t take over any existing AI and XR projects at the company. Instead, it will support Disney’s other teams, many of which are already working on products that involve those technologies, to ensure their work fits into the company’s broader strategic goals.

“It is about bringing added focus, alignment, and velocity to those efforts, and about reinforcing our commitment being a positive force in shaping responsible use and best practices,” the spokesperson said. 

It’s safe to say Disney has probably navigated the last two decades of technological change better than most of Hollywood. For instance, the company’s use of the Unreal Engine in conjunction with a digital set known as The Volume has streamlined the production of VFX-heavy shows like The Mandalorian. With extended reality and AI in particular promising tidal changes to how humans work and play, it makes sense to add some additional oversight to how those technologies are used at the company.

This article originally appeared on Engadget at https://www.engadget.com/entertainment/disney-forms-dedicated-ai-and-xr-group-to-coordinate-company-wide-use-and-adoption-205011787.html?src=rss

Hyundai Unveils Stunning Hydrogen-powered INITIUM FCEV With Over 400-Mile Range

Hyundai has made a bold statement in hydrogen mobility with its latest concept car, the INITIUM, an FCEV (fuel cell electric vehicle) designed to blend style, sustainability, and cutting-edge technology. If you’re wondering how this vehicle differs from the EVs and hybrids saturating the market, it’s all in the fuel cell—a technology that converts hydrogen into electricity with zero emissions. Pioneering the company’s new “Art of Steel” design language along with its cutting-edge hydrogen fuel-cell tech, the INITIUM is set to make its first debut next month at the Los Angeles Auto Show, with the promise of 403 miles worth of range (650km) thanks to a 201 horsepower motor. Hyundai’s also slated to reveal their latest Ioniq 6 at the LA Auto Show with the aforementioned “Art of Steel” design language.

Designer: Hyundai

A Design that Stands Out

With the INITIUM, Hyundai introduces its new “Art of Steel” design language, a style that emphasizes strength and functionality. The car’s exterior is punctuated by bold lines and a robust frame that’s both stylish and practical for city and off-road adventures alike. The large 21-inch wheels do more than just look good—they add stability and performance versatility, helping the INITIUM transition smoothly across different terrains.

Inside, Hyundai goes big on comfort. The spacious interior includes an expansive second-row living space, which is a thoughtful touch for families or anyone who values roominess on the road. The design and layout cater to daily commuters and long-distance travelers alike, with enough space for gear, groceries, and friends.

Performance that Doesn’t Compromise

Under the hood, Hyundai equips the INITIUM with a motor capable of 150 kW output, promising serious power without compromising its eco-friendly ambitions. The INITIUM’s fuel cell system is engineered to give drivers over 403 miles (650 kilometers) of range on a single fill-up. This range is significant, especially in the context of today’s hydrogen infrastructure limitations, where finding a refueling station can be challenging. Hyundai tackles this with an FCEV-specific route planner designed to guide drivers to the nearest hydrogen stations, offering reassurance for longer journeys.

Notably, the fuel cell technology in the INITIUM allows it to serve as a mobile power source through a Vehicle-to-Load (V2L) feature. This means you could potentially power household appliances or even a campsite setup, a handy feature that adds an extra layer of versatility to the car’s utility.

Tackling Hydrogen’s Biggest Challenge: Infrastructure

Perhaps the biggest hurdle for hydrogen-powered vehicles has been limited fueling infrastructure, but Hyundai has a solution. The INITIUM comes with an FCEV-specific route planner, a navigation tool designed to help drivers find hydrogen stations along their route. This feature addresses the “range anxiety” that can come with hydrogen fuel, making longer journeys more feasible and accessible for new FCEV drivers.

Through its HTWO brand (pronounced H Two and standing for “Hydrogen for Humanity”), the company is working to build the hydrogen supply chain to support future FCEVs. By focusing on the production and distribution of hydrogen, Hyundai aims to ensure that vehicles like the INITIUM are not just concept marvels but practical solutions for sustainable mobility, accessible to a broader market over time.

Safety and Practicality Combined

Equipped with a multi-skeleton structure and nine airbags, the INITIUM is built to protect its occupants from all angles. Hyundai prioritizes both active and passive safety, showcasing its dedication to producing a car that can confidently protect passengers, even in unpredictable situations.

These advanced safety features align with Hyundai’s broader R&D goals of pushing safety tech across all their vehicle models. With the INITIUM, Hyundai is setting a new standard for safety in FCEVs, reassuring drivers that being eco-friendly does not mean compromising on passenger protection.

What’s Next for the INITIUM?

The INITIUM concept will be unveiled at auto shows in Los Angeles and Guangzhou, giving the public a first look at this next-generation vehicle before its expected production release in 2025. Hyundai hasn’t revealed pricing yet, but given its stated goal of making hydrogen mobility more accessible, the production model is likely to be competitively priced.

Hyundai’s ambitious hydrogen plans are a promising sign for an industry in need of sustainable solutions. The INITIUM’s practical design, extended range, and advanced tech hint at what hydrogen vehicles could offer in the near future. For those looking forward to a cleaner driving experience without sacrificing range or power, Hyundai’s INITIUM concept might just be the perfect ride.

The post Hyundai Unveils Stunning Hydrogen-powered INITIUM FCEV With Over 400-Mile Range first appeared on Yanko Design.

Greg Hildebrandt, iconic Star Wars and Lord of the Rings artist, has died at 85

One of fantasy and sci-fi’s all-time greats has passed away. Artist Greg Hildebrandt, known for his iconic work on Star Wars, Lord of the Rings, Marvel and Magic: The Gathering, died on Thursday at 85. He and his twin brother Tim, who died in 2006, were a powerhouse duo — the Brothers Hildebrandt — until they decided to pursue solo careers in 1981.

The duo was perhaps best known for their “Style B” poster (above) for the original Star Wars in 1977. Released in the UK (Tom Jung’s “Style A” was the original US poster), the art shows Luke Skywalker heroically hoisting his lightsaber high above his head like King Arthur wielded Excalibur. He’s flanked by a blaster-toting Princess Leia, with C-3PO and R2-D2 looking on from behind. Darth Vader’s imposing mask peers down on them in the background among a sea of stars, the Death Star and starfighters.

As for Luke and Leia’s noteworthy lack of resemblance to Mark Hamill and Carrie Fisher, neither the Brothers Hildebrandt nor Jung had access to the actors’ photos. So, they made do with generic hero images that could have been ripped from 1970s fantasy book covers. (Still rad, if not screen-accurate.) The Hildebrandt poster was used in the UK until January 1978, when it was replaced by Tom Chantrell’s “Style C” poster, which depicted the actual cast.

Greg Hildebrandt in a snazzy black hat, which he’s pulling on while looking into the camera with his best sexy face.
Greg Hildebrandt / X

The brothers were also strongly associated with a series of The Lord of the Rings calendars. Decades before Peter Jackson brought the films to live action (and even before the 1978 animated version), their art — which drew on their influence from classic Disney films — was the most prominent visualization of Tolkien’s epic for many a 1970s fantasy reader.

Among Hildebrandt’s many other projects were comics for Marvel and DC, illustrations for Wizards of the Coast (Magic: The Gathering and Harry Potter), magazines Omni, Heavy Metal and Amazing Stories, album art for the Trans-Siberian Orchestra and Black Sabbath and a long list of book covers.

Hildebrandt also fought for freedom with his artistic gifts. After Russia’s 2022 invasion of Ukraine, he contributed illustrations for Operation USA’s benefit anthology comic book series. Profits were donated to Ukrainian refugee relief efforts. Explaining his decision, he wrote, “Any project that I can lend my art to that will thwart Putin is a project I will join with all my heart, soul and mind.”

This article originally appeared on Engadget at https://www.engadget.com/entertainment/greg-hildebrandt-iconic-star-wars-and-lord-of-the-rings-artist-has-died-at-85-193026772.html?src=rss

Instagram reorganizes message requests for creators

A new update for Instagram posted earlier today could fix one of the most frustrating problems for creators. Adam Mosseri, the head of Instagram, announced a new filtering update on Instagram for creators’ inboxes.

Instagram users with a creator-designated account can now filter message requests in their inbox based on its sender in a similar way to Gmail’s labels. Creators can still sort their messages by the most “recent” received and by the “number of followers" but they can now filter out certain messages. The new filters include requests and messages from “verified accounts,” “businesses,” “creators” and “subscribers.”

The update also includes a way to sort all of your story replies on Instagram. If you go to the top of your inbox, you can also sort and filter your story replies “in case you just wanna get to these requests really quickly and easily,” Mosseri says.

“Now there’s a lot more to do to improve the inbox for creators and requests but hopefully this is one step in the right direction,” Mosseri adds in his video. He also said this feature was one a lot of creators were asking for, so hopefully Instagram will be adding more inbox tools in the near future to make that part of the app a bit cleaner.

Instagram has been toying with new ways to update its platform for higher profile users and creators for a long time now. The company started testing its creator account concept in 2018 that allowed celebrities and more famous social media stars to filter their direct messages and track stats of their followers.

This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-reorganizes-message-requests-for-creators-191802121.html?src=rss

TAG Heuer’s New Carrera x Senna Edition Combines Luxury and Legacy for the Ultimate F1 Watch

The new TAG Heuer Carrera Chronograph Tourbillon x Senna is as much a watch as it is a celebration of Ayrton Senna’s enduring legacy in Formula 1. With only 500 pieces available, TAG Heuer has pulled out all the stops to create a timepiece that merges high-end design, cutting-edge mechanics, and a rich sense of history. Crafted from lightweight grade-2 titanium, this Carrera model is bold yet comfortable, setting a durable stage for some impressive features that pay tribute to the iconic Brazilian driver’s career and style, timed perfectly around Netflix’s upcoming documentary on the racing legend.

Designer: Tag Heuer

Fans of Senna will immediately spot the references to his racing persona in the watch’s aesthetic. The 44mm case is framed by a sleek carbon bezel engraved with Senna’s name, and its tachymeter scale is a playful nod to F1 speed, allowing measurements up to 400 km/h. The dial is where things get even more interesting: a yellow sub-dial at the nine o’clock position not only provides functional contrast but also recalls Senna’s racing colors. Paired with a blue rubber strap and accented in green, the color scheme echoes Senna’s legendary racing livery while maintaining the watch’s modern, sleek appearance.

Inside, TAG Heuer has equipped the watch with its top-tier Calibre TH20-09 movement, a tourbillon that promises both accuracy and sophistication. A tourbillon isn’t just a showpiece; it’s a mechanism that compensates for gravitational errors in timekeeping, making this model as precise as it is visually compelling. The movement delivers 65 hours of power reserve, allowing users the luxury of taking it off for a couple of days without resetting the time. This blend of practical power and refined engineering is a perfect tribute to Senna’s relentless pursuit of perfection.

Turning the watch over, owners will find another personal touch: a sapphire crystal case back engraved with Senna’s image, showing him in his helmet. It’s a nod to the Brazilian driver’s legendary presence on the track, adding an intimate connection for those who wear it. The Carrera Chronograph Tourbillon x Senna also offers 100 meters of water resistance, making it ready for a variety of real-world conditions beyond the racetrack. This is not just a display piece—it’s designed for active use while preserving its commemorative value.

To coincide with the watch’s release, TAG Heuer timed this launch to match a Netflix series on Senna, hoping to captivate both long-time fans and newer followers of his legacy. Priced at $37,900, the Carrera Tourbillon is undoubtedly an investment, but for fans and watch collectors, it represents something beyond luxury. It’s a way to own a part of the legend’s story, embodied in a timepiece that’s built with the same intensity and focus Senna brought to the sport.

For those who seek not only a high-performing watch but also a connection to one of motorsport’s greatest icons, the Carrera Chronograph Tourbillon x Senna offers just that—a bridge between high watchmaking and the thrilling legacy of Formula 1.

The post TAG Heuer’s New Carrera x Senna Edition Combines Luxury and Legacy for the Ultimate F1 Watch first appeared on Yanko Design.