Author Archives: Sarang Sheth

Golf Ball Case with a clever spiral-shaped design lets you TWIST to push new balls out

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I’m not a golfer myself, but I imagine that for people who DO golf, carrying your equipment around can be quite an elaborate affair… given that you’re constantly moving from one spot to another. Golf clubs usually have their large bag that you transport them in, but as far as golf balls go, I’m not entirely sure I’ve seen any well-designed container for them. For designers at superkomma, that sounded like a perfect design opportunity – meet the Attomax Golf Pouch, a spiral hard-case that lets you store as well as deploy golf balls with ease.

Designer: superkomma

The GIF above explains everything you need to understand about the Attomax Golf Pouch. Two spiral-shaped containers thread into one another, allowing you to expand or contract the case simply by twisting and turning the lower element. Use the case to store golf balls, and every time you need a new one, simply twist to make the case shorter, allowing the golf ball at the bottom to rise to the top. It’s a simple, yet delightful user experience that serves its purpose well, is memorable, and will probably have your fellow golfers asking you where you got the pouch from!

Simplicity is the name of the Attomax pouch’s game. Its form is deceptively rudimentary, relying on a basic geometric spiral that catches light beautifully, along with a two-tone container design. The pouch is compact, yet big enough to hold probably 4 golf balls at a time, although you’ll still need to carry your tees separately (those tiny skewers you perch your golf balls on before swinging). The Attomax comes with a lid to hold the balls in place (obviously), but also has a nice leash that your caddy can string around their leash so they always have the next ball ready for when you need to take a shot.

The pouch was designed for Attomax, a reputed golf brand known for making the world’s first high-density golf ball using amorphous metal alloy. superkomma pointed out that the idea of using two different colors for the container’s separate halves wasn’t just an aesthetic choice, it also helped users intuitively determine how many golf balls were inside the case simply by seeing the ‘ratio’ between the two colors based on how expanded or contracted the case was. For example, if the purple half is just as long as the blue half, the case has 4 balls. Any shorter and you’re down to three balls. If the purple half has been turned to its maximum point (where it’s barely visible), the case has anywhere from 1 to 2 golf balls.

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This Website Will Tell You If Your Million-Dollar Idea Or Design Is Ready For Launch

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Think of Prelaunch.com as a ‘Shark Tank’ for ideas… but without hungry investors asking difficult questions. The world’s first ‘Market Validation’ platform was designed to help creators better understand what their designs needed to become million-dollar success stories – but now the website is launching an ‘Idea Validation’ feature that lets you understand if your idea has any potential. Thanks to a community panel of more than 200 million people, Prelaunch tests your concept in the marketplace of ideas to see whether it’s ready for the world, helping you fine-tune your design in its nascent stages, so you don’t end up spending all your money on R&D only to realize your product had a flaw, or was targeted at the wrong audience, or worse, was too ahead of its time.

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Did you know Apple launched a game console in 1996 called the Pippin? Or that they also launched a touchscreen tablet with a stylus in 1992 called the Newton? How about the fact that Nintendo had its own VR headset back in 1995 called the Virtual Boy? Surely you knew about TwitterPeek, the microblogging platform’s first (and only) hardware device designed for only tweeting, which was launched back in 2008? Chances are you haven’t heard of these products for a good reason – they went as fast as they came, as the companies worked extremely hard to bury these massive failures. Some of these products weren’t well thought-out, others were just a little too early for their time. Most large companies can survive such setbacks… but smaller ones (like the startup Juicero that charged $400 for a device that simply squeezed bags of juice) usually collapse when their products fail. Prelaunch helps mitigate that possibility by allowing you to vet your ideas before you end up walking into a Shark Tank where you get shredded for your product, valuation, or sales. The Prelaunch website helps you get consumer feedback before you even get consumers, so you know whether an idea is worth spending hundreds of thousands (or potentially millions) of dollars into.

The “Idea Validation” feature steps away from the traditional, often tedious process of market research and surveys. Instead, it offers a streamlined, three-step approach for creators to bring their idea to life: describe your product, highlight its killer features, and then flesh out the specifications. The platform then harnesses the power of AI to generate a product landing page, complete with images and descriptions, in mere seconds. Prelaunch has integrated multiple survey panel providers, unified and standardized their processes, and as a result, now has access to 200 million people who are ready to give feedback.

Prelaunch’s entire process takes mere minutes, as opposed to the months (or even years) and financial capital it takes to develop a proof of concept.

Why is this revolutionary? Well, analysis from Prelaunch.com suggests that projects with prototypes stand a significantly better chance of validation and success. This new feature doesn’t just level the playing field; it virtually eliminates it, allowing creators with nothing more than a concept to compete with those who have tangible prototypes. The platform leverages the power of AI to help flesh out the idea, so it can be rapidly tested with a target audience to check for viability.

The platform offers the following metrics to creators:

  • Interest rate: Percent of visitors who liked the idea. It measures how many users clicked the ‘Like’ button or reacted positively to the webpage’s content. A higher rate implies greater audience engagement and appreciation for the content.
  • Survey completion rate: Percent of people who completed the survey out of all people who started the survey.
  • Saves rate: Percent of visitors who provided their email. It measures the number of users who chose to save the webpage for future reference, indicating an intent to revisit the content. A higher rate signifies greater user commitment and interest in the content compared to simply liking it.
  • Rating: Rating of the product from the “Rate this product” survey question.
  • Price: Average, Minimum, and Maximum results from survey questions like – “How much would you like to pay?”
  • Concept Idea Score: Calculated based on a formula that contains several components of interest rate, saves rate, etc.
  • Demographics: Data based on country, age, and gender.

For a limited time, Prelaunch.com is offering this feature for free—a gesture that speaks volumes about their commitment to nurturing creativity and innovation. Prelaunch CEO Narek Vardanyan’s vision is clear: to empower creators to bring their ideas to life by providing valuable feedback as early as possible.

On a lighter note, imagine if famous inventors and creators had access to something like the “Idea Validation” feature. Would Edison have had an easier time convincing people about the light bulb? Would Da Vinci have gotten immediate feedback on his flying machine designs? While we can’t rewrite history, Prelaunch.com is ensuring that the future of innovation is brighter, bolder, and validated by the very people it seeks to inspire. Welcome to the future of creation, where your next big idea doesn’t just have to be a dream.

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Nothing pokes fun at Apple for discontinuing the iPhone Mini with the Phone (2a) Micro

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There are some people who still buy the iPhone 13 Mini in bulk because it’s the last small smartphone Apple ever made. In the pursuit of ‘bigger and better’, smartphone companies have abandoned the very concept of ergonomics, and phones nowadays are so large and heavy, people quite literally have indented pinky fingers as a result. The iPhone 13 Mini and perhaps the Asus Zenfone 9 were perhaps the last ‘small’ phones before the concept was retired – so Nothing decided to do something about it. Or rather, poke fun at it at least.

Meet the Phone (2a) Micro – an alternative to the Plus and Max phones of today’s world. Announced as a rather fitting April Fool’s Prank, the Phone (2a) Micro is functionally miniscule, measuring probably no larger than a Zippo lighter. However, it still manages to hold up rather well considering its size. The prototype (although we’re 99% certain it’s CGI) features a rather usable (yet tiny) screen that still somehow manages to be usable. The video above is a tiny (no pun intended) demonstration of the phone in action… and it also takes aim at major smartphone companies for abandoning the relatively large (again, no pun intended) audience of people with small hands!

Designer: Nothing

Roughly 3 inches tall, the Phone (2a) Micro comes with the same design as its predecessor, albeit scaled down. It ditches the dual camera on the back for a single one (there’s really no real estate for 2 lenses), but still retains every aspect of the phone’s design including even its Glyph Interface (which apparently works, in the video demo). Flip the phone over and you’ve got a virtually bezel-less screen (clearly even the tiniest of bezels weigh heavily on a phone that size), but the lack of bezels is made up by a whopper of a front-facing camera, which eats into a significant portion of the display. I guess good selfies are an important part of owning a phone, right?

I’ll be honest, April Fool’s Day jokes have all but died down ever since the pandemic, when corporates decided it just wasn’t worth the effort. Sure, sometimes a company like Volkswagen DOES crack a joke about rebranding to Voltswagen, sending economies and stock markets into a flurry, but overall, larger companies have sort of lost their sense of humor (Google used to crack elaborate jokes every year before Sundar Pichai took the reigns). However, it’s good to see newer companies taking things in their stride and trying to engage with their fans and communities using humor. Whether it’s Nothing’s tiny phone, or Razer’s chair with robotic arms, a good corporate joke just makes large brands feel more human, allowing people to resonate and connect with them on a deeper level… but as far as the Phone (2a) Micro goes, does it have a 3.5mm audio jack, though??

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Move over LEGO… These human-shaped bricks plug in together to showcase the power of unity

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The idea of LEGO sparked from bricks, the concept of Minecraft sparked from pixels – but the Souper Connect has a much stronger metaphorical background. You see, each individual Souper brick is shaped like a human with a hole in them, and a single human brick can’t stand on its own. However, fill that hole with another human brick and the two can stand together. Build on this concept and you create a self-standing self-sustaining community, reflecting the power of human connectivity and the indomitable spirit of a healthy family or society. The cleverly designed bricks aren’t just great to play with, they’re also an overall lesson that we’re stronger together than we are alone. Quite a brilliant metaphor for what’s essentially just a set of building blocks, right?!

Designer: Peter Minsoub Sim

Click Here to Buy Now: $25 $42 (40% off). Hurry, only 8/35 left!

Created by visionary designer Peter Minsoub Sim, Souper Connect brings a new dimension to building blocks. The bricks are both the characters as well as the individual blocks, making them an incredibly creative toy for children as well as for adults. They’re a great way to stay entertained, learn valuable social and moral lessons, and the fact that all the Souper Connects are different colors just teaches an incredibly powerful aspect of human society – that people are different but they can still come together to build and grow.

Let your mind wander

Find focus at work

Have fun with the family

Take it with you wherever you go!

“These blocks offer a minimal and identifiable form that inspires imaginative play, collaboration, and with enough pieces can bring out the building engineer in any of us,” says Sim, who co-founded Souper Studio – the company behind the Souper Connect blocks. Each block is shaped like an abstract human, with two arms, two legs, a slight stub for a head, and a hole running through the chest. Two ‘humans’ can be connected simply by plugging an arm into the chest hole, bringing them closer together, but also giving you the ability to make complex shapes and forms. The overall gist is no different from LEGO, and you can use Souper humans to make a variety of shapes from towers and bridges to crowns. However, there’s also a unique fidget quality to the human bricks too, and they make rather decorative pendants for necklaces or bracelets.

Each Souper Connect is 1.9 inches tall, 2.4 inches wide, and 0.8 inches thick, making them incredibly safe around younger children too. The human bricks are molded from polypropylene plastic, making them incredibly durable and long-lasting, although there’s the ability to get them in aluminum too, sort of as a more premium toy for collectors. The bricks come in either a single unit as a keychain (or double if you choose the aluminum variant), or in playable sets of 12, 36, and 72, featuring an entire colorful bunch of Souper humans that you can bring together to create the utopia of your dreams! The Souper Connect is available at a special early bird discount on Kickstarter using the link below.

Click Here to Buy Now: $25 $42 (40% off). Hurry, only 8/35 left!

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This 6-in-1 Titanium Multitool comes handy in every tactical, outdoor, and emergency scenario

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Rather aptly named the JOAT, or Jack Of All Trades, this modular multitool holds the unique distinction of being the perfect EDC to have on you for practically any sort of crisis. Whether it’s gear that needs fixing or beer that needs opening, the JOAT’s uniquely equipped to help. Made from titanium and with modular elements that stack together magnetically, the JOAT has its own fold-out scalpel blade, set of hex-wrenches, pry-bar, portable saw, magnetic screw-bit holder, and a bottle opener… all in one thumb-sized form factor that fits around your keychain. The magnetic modules snap apart, making them easy to use individually, and they’re all crafted from titanium, so they’ll practically last a lifetime.

Designer: Fetos Studio

Click Here to Buy Now: $69 $89 (22% off) Hurry! Only 5 Days Left!

While most multitools try to cram as much functionality into the tiniest form factor (we’re looking at you, Victorinox), the JOAT’s approach is a tad bit different. It uses magnetic modules that let you pull different parts of the EDC apart, giving you individual tools that are easier to use without any of that bulk associated with larger multitools. Need a knife? Just take the knife module out. Need a wrench? You don’t have to worry about any of the other tools while you’re working the wrench.

The scalpel knife is perhaps the JOAT’s most standout feature. Unlike most knives that have fixed edges, the JOAT uses a standard removable/replaceable scalpel blade that you can attach to its folding arm. You can easily attach any standard scalpel blade to the JOAT, removing it during travel (so the multitool is TSA-friendly), or replacing just the blade when its edge wears out. Standard scalpel blades are ridiculously sharp, giving your EDC multitool a great outdoor or tactical advantage. The pointed tip and deadly-sharp edge are perfect for piercing, cutting, slicing, carving, shaving, or doing anything you’d require a portable knife for. That means easily being able to navigate any outdoor situations that require a cutter, or any potential self-defense scenarios where a tactical blade could prove to be handy. The blade’s replaceable design makes maintaining your JOAT easy, allowing you to just swap out old blades for new ones instead of sitting and sharpening your knife like you would with most other multitools.

Any good multitool needs to have a bit-driver, and the JOAT takes its name and reputation seriously. Really a jack of all trades, the multitool packs a bit driver and holder in one of its three modules, allowing you to store as many as two standard 1/4″ hex bits of your choice. Although most people recommend having an Allen-bit and a flathead bit handy at all times, the JOAT lets you choose exactly which bits you want to carry along with you, letting you either stick to traditional picks or go super obscure if you’re fixing things like tech or any special gear. When in need, just take the bit you want and dock it into its holder and you have a makeshift screwdriver for any sudden emergencies when your regular toolkit isn’t around.

Got some nuts and bolts that need tightening, the JOAT packs an entire bunch of hex wrenches in its third module, along with a bottle-opener for good measure. Ranging from an M2 wrench to an M6 wrench, the standalone module is grippy and easy to maneuver, allowing you to quickly tighten or loosen bolts. The fact that the JOAT’s modules are detachable and independently usable means you can potentially use the hex wrench and the screwdriver as separate tools, allowing you to hold and tighten with the same multitool.

Finally, the JOAT’s base platform comes with its own pry tool, along with a blunt serrated edge that doubles as a nail file or even a primitive saw for buffing/filing down wood, plastic, or even soft metals. That titanium build proves rather handy here, given its status as the strongest metal known to humankind.

At just 80mm (a little above 3 inches) in length, the JOAT’s exceptionally pocket-friendly. It weighs 1.8 ounces (51.5 grams) and comes with its own loop that lets you secure it to a carabiner or even to your keychain. The all-titanium multitool starts at $69, and for another $7 you could get yourself the leather strap and titanium machined keyring to go with your EDC (shown above). If the idea of a nude metal multitool doesn’t appeal to you, there’s even an option to get a PVD black version of the JOAT for an extra $11. The all-in-one EDC multitool ships globally, and although it doesn’t come with an explicit warranty, the fact that it’s machined from grade 5 titanium should speak volumes for its durability. Let’s just say, this might be the last EDC you’ll ever need to buy…

Click Here to Buy Now: $69 $89 (22% off) Hurry! Only 5 Days Left!

Click Here to Buy Now: $69 $89 (22% off) Hurry! Only 5 Days Left!

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The $33 Gerber Quadrant Pocket Knife comes with a gorgeous bamboo handle and a ‘lifetime’ warranty

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It’s rare to see knives that look like the Gerber Quadrant. Most knives have extremely classic drop-point or tanto-style blades (close your eyes and think of a pocket knife, chances are you’ve thought of one of those two), so seeing a blade like the one on the Quadrant is refreshing. The Quadrant is less of a hardcore outdoor knife and more of a pocket blade worthy of being a part of your sophisticated EDC collection. Make no mistake, the 7Cr17MoV steel blade is extremely capable, and comes with this hyper sheepsfoot profile that’s perfect for cutting and slicing, but the Quadrant isn’t your average ultra-rugged tactical blade – it’s a suave piece of gear that balances sophistication with outdoorsy… and to highlight that fact, the Quadrant has this gorgeous dual-material handle, featuring a robust metal body along with an immaculately smooth bamboo wood insert that gives the Quadrant its signature style.

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The Quadrant’s blade feels almost reminiscent of a barbershop blade, with its rectangular profile. More popularly known as a sheepsfoot (for its sheep hoof-shaped tip) or a wharncliffe type blade, this particular style usually has a straight running edge that’s perfect for cutting/slashing. The lack of a defined tip makes this knife unsuitable for piercing, but some would suggest that this actually enhances the knife’s safety, while ensuring it’s used exactly in specific applications.

The knife’s silhouette is relatively rectangular, but the Gerber Quadrant makes up for it with its gorgeous design. The 7Cr17MoV steel blade features an anodized spine with a metallic edge that gives it a dual-tone finish, while the handle itself has two materials – the metal and the bamboo wood, creating an aesthetic that’s unmistakable. The knife sports a flipper for easily deploying the 2.7″ blade, with a frame lock that secures the blade in place while cutting.

The overall EDC is rather compact, measuring in at 4 inches when closed, and 6.7 inches when opened. At 4.3 ounces (121.9 grams), the Quadrant is lighter than most, making it a perfect EDC for carrying around indoors or outdoors. A pocket clip on the flipside of the handle lets you easily secure the Quadrant to your pocket or a pouch in your backpack, allowing you to whip it out when you need a handy, reliable blade. Gerber also offers a limited lifetime warranty on the knife, covering any product defects in assembly, manufacturing, or material choice.

Click Here to Buy Now

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This Solar-powered Cargo EV Offers 80% of the Cybertruck’s Storage Space for 8% of the price

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Sure, there’s no realm in which the Bako B1 should ever be compared to a pickup truck – but when it comes to storage, efficiency, and just being an all-round great cargo transportation vehicle, the numbers really begin adding up. With a €4000 price tag, the B1 models itself on an electric trike, with three wheels that make it resemble the Asian tuktuk or rickshaw. However, what’s notably different about the B1’s design is its solar panel top, which powers the vehicle’s electric drivetrain, giving you an overall operating expense of $0.50 per 60 miles (100 kilometers) and a top range of 93 miles (150 kilometers) on a full charge. That makes the Bako B1 an incredibly energy-efficient vehicle for transporting cargo, which you obviously don’t need me to tell you results in lowered logistical costs and overall prices all around!

Designer: Bako

The trike’s relatively boxy form has its own justification – designed not as a human-transporting vehicle but rather a cargo-transporting one, the relatively rectangular form factor helps store items inside more efficiently. The 2433-liter rear compartment is just slightly shy of the Cybertruck’s 2,831-liter storage space in the back (when used with the tonneau cover), making it perfect for transporting all sorts of goods in a last-mile setting.

The Bako B1 sports a 3000W electric motor on the inside, capable of hauling a 300-kilogram payload (not including the driver, obviously) at a max speed of 45 km/h. An inner LiFePO4 battery gives the B1 a max range of 93 miles or 150 kilometers, and charges in as little as 3 hours with fast-charging, or 6 hours under regular charging circumstances.

Even for a cargo delivery vehicle modeled on the format of a tuktuk or rickshaw, the Bako B1 doesn’t really cut corners on driver comfort or experience. The driver cabin is small but spacious, with the option of including a GPS, an entertainment system, and even an air conditioner. You’ve even got the option of installing a rear camera to give the driver full blind-spot visibility while parking or reversing.

The Bako B1 isn’t just eco-friendly and economical; it’s also practical. With a substantial cargo capacity exceeding 2,400 liters and the ability to carry up to 350 kilograms, the B1 is well-suited for hauling goods around busy urban environments. Bako Motors recognizes the potential of this design and is already committed to expanding its product line. Their next offering will be a four-wheeled electric vehicle specifically designed to tackle the challenges of last-mile delivery.

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Whimsical Moose-shaped cabinet adds a touch of delightful quirk to your interior space

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If Radhika Dhumal’s beetle-inspired table captivated your heart then this multifunctional cabinet modeled on the form of a moose is sure to catch your fancy. A winner of the A’ Design Award last year, this little whimsical wonder from Priyam Doshi adds a touch of playfulness to your interior decor while giving you functional storage. The cabinet adopts the rough silhouette of a moose, with broad legs, a squarish face, and even horns that serve well as jewelry hangers.

Designer: Priyam Doshi

Handmade from Oakwood with a water-based matte finish, the Moose cabinet has four distinct storage areas – the two legs, the body, and the face. The legs offer open storage for statement pieces and other memorabilia, while the body and face have their own doors to help store other items that you’d necessarily want to keep away from snooping neighbors – your jewelry or your fancy alcohol collection, perhaps. Points for noticing that the handle on the face door is, in fact the moose’s eye!

The tabletop surface above the moose comes outfitted with a variety of trays to store other tchotchkes and bric-a-brac from watches and loose change to perhaps even your AirPods, wallet, EDC. The moose’s tail has a built-in mirror, which is a nice quirky touch, while the horns themselves serve as perfect hangers for tiny purses, keys, or even a hat.

“The inspiration was to add fun to the boring mundane lifestyles and objects around you. The Moose Cabinet is a handcrafted statement piece inspired by the animal, Moose and is designed to be a FUNctional piece – FUN yet highly functional,” says designer Priyam Doshi. “Also in today’s times, with people’s lifestyles becoming more demanding & people looking at efficient uses of living spaces there is a need to have multifunctionality in the new products we are designing. So Plug and play accessories were added for the users.”

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This MIDI Controller for kids turns your toddler into a bedroom Coachella headliner

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It gives Tiny Desk Concerts a run for their money!

They say that your creativity is probably the highest as a child, and the world introduces you to logic, practicality, and adulting through the years, diminishing that creative spirit. You spend years honing your skills, learning how to paint properly with the right technique, color theory, etc. and by the time you’re a master of your craft, you’re an adult who wasn’t as creative as your younger self. With music too, you spend years learning instruments instead of just expressing yourself, which is why the myTRACKS is such a remarkable little device. Designed to be a highly capable synth that’s good enough for even seasoned musicians, this tiny MIDI device introduces you to all the aspects of music-making, including melodies, filters, audio processing, sampling, looping, etc. It isn’t that tiny toy xylophone that we played with as kids – it’s the world’s first child-friendly music production studio that allows kids to intuitively express themselves musically.

Designer: Playtime Engineering

The myTRACKS isn’t your average kids’ toy. It’s a genuine groovebox – a miniature music production studio packed with features that would impress even seasoned musicians – but intuitively packaged in a design that’s kid-friendly and encourages curiosity. It boasts a built-in microphone for sampling sounds, just like the SK-1, but with a significant upgrade: 50 high-quality instrument sounds at their disposal. These sounds can be triggered by hitting any of the 25 pads, allowing kids to create rhythmic sequences and melodies with ease.

myTRACKS boasts an impressive collection of 48 instruments, from classic acoustic sounds like pianos and guitars to cutting-edge synthesizers perfect for crafting electronic music. But it doesn’t stop there. Built-in effects levers allow users to experiment with filters, delay, and pitch bend, adding texture and personality to their creations. This level of control goes beyond simply playing pre-programmed melodies – it opens the door to crafting unique sonic landscapes. You can make a simple piano melody sound ethereal with a touch of delay, or transform a basic synth line into a pulsating lead with a filter sweep.

The real magic lies in myTRACKS’ ability to record and arrange complete songs. Aspiring musicians can layer instruments and samples on the five-track studio, creating a dynamic composition. A dedicated drum track helps lay down a rhythmic foundation, perfect for creating anything from a driving beat to a laid-back groove. The colorfully lit play pads allow for recording custom melodies or rhythmic loops. This intuitive interface makes it easy to translate musical ideas into reality, fostering a sense of accomplishment and encouraging further exploration. Don’t have a piano in hand? No problem! myTRACKS allows you to sample any sound with the built-in microphone, turning a beatboxed rhythm or a household object into a unique musical element. Modify your samples with cool effects to create otherworldly sounds or recreate the ambiance of your favorite video game soundtrack. The bright purple levers on the side function as mod wheels, just like those found on professional synthesizers. These allow budding musicians to control and manipulate sounds in real-time – a feature any electronic music producer would appreciate.

myTRACKS isn’t afraid to break free from the stereotype of being a “kid’s toy.” The 5-pin MIDI Out port allows for seamless connection to external synthesizers, like the Blipblox, for even more creative possibilities. Imagine layering the warm sounds of a Blipblox analog synth over your myTRACKS composition, or using an external MIDI keyboard for more precise control over your melodies. Battery-powered portability with a built-in speaker means you can create music anywhere, whether it’s jamming with friends in the park or capturing inspiration on a camping trip. The universal USB-C port allows for power and sound pack upgrades, ensuring myTRACKS can grow alongside your musical ambitions. As you develop your skills and explore different genres, you can expand your sound library with additional instrument and effect packs, keeping your musical creations fresh and exciting.

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Designer Imagines Land Rover’s Defender As A Rugged Cafe Racer Motorcycle

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Imagine the iconic Land Rover Defender, stripped down to its essence and transformed for a new adventure. That’s the playful concept explored by designers Antonio Pavento and Gabriele Molinari. Their project, the Defender 700 motorcycle, pushes the boundaries of design by injecting the spirit of a legendary SUV into the world of two wheels. The designers started with a bold question: could the Defender’s rugged yet refined character translate to a motorcycle? The resulting two-wheeler had pretty big boots to fill – it had to capture its inspiration’s rugged essence but condensed into a form factor small enough to fit between two wheels. Sure, you could make a two-wheeler look rugged – but a hallmark of Land Rover’s vehicles is their dominating, larger-than-life attitude…

Designers: Antonio Pavento & Gabriele Molinari

The key to their approach was identifying the motorcycle segment that best aligned with the Defender’s DNA. Adventure bikes, known for their off-road prowess and go-anywhere attitude, emerged as the perfect fit. This gave the designers a solid foundation on which to build their vision.

Next came the critical infusion of Defender details. The designers cleverly incorporated the SUV’s signature broad wheel arches, a defining element that instantly evokes the Land Rover brand. These muscular arches were seamlessly integrated into the motorcycle’s design, setting the tone for a bold and purposeful aesthetic. But the designers didn’t stop there. They understood the importance of striking a balance between heritage and modernity. To achieve this, they blended the tough, boxy shapes of the wheel arches with softer, more contemporary lines. This fusion created a visually striking “modern-retro” look, ensuring the motorcycle remained instantly recognizable as a Defender descendant.

The color scheme further cemented the connection. The designers opted for a two-tone approach, with a matte white fuel tank visually separated from the body. This mirrored the Land Rover’s ability to combine ruggedness with a touch of sophistication.

The Land Rover Defender’s headlights are a relatively understated element. In contrast, the designers envisioned a more prominent headlight for the motorcycle, one that would become a signature feature. This resulted in a unique, asymmetrical design. The main cylindrical unit housing the daytime running light is flanked by two smaller squares containing the high and low beams. This arrangement not only adds visual interest but also helps maintain a streamlined profile. The asymmetrical headlight serves a crucial purpose. It disrupts the inherent symmetry of the Defender SUV, injecting a dose of dynamism and individuality into the motorcycle. This design choice ensures the Defender 700 stands out as a distinct creation, not a mere replica.

Via Automotive Design Planet

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