AI as a buzzword has many raising their eyebrows at their every reference, but like any emerging technology, it is something that will redefine human life in the years to come. From AI assistants that understand and carry out every query to analytical AI that makes sense of your notes and data to summarize them into digestible information to generative AI which lets anyone create images and words, AI is empowering people to make more efficient use of their time and resources. That technology, however, will only truly have a positive impact on human civilization if it’s made available to everyone rather than just an elite few. As part of its mission to bring advanced technologies to emerging markets, TECNO is now announcing at IFA 2024 its encompassing vision for AI as well as the AIoT experiences and designs to bridge the digital divide.
To some people, “AI” is a vague buzzword, while others understand it only in the form of Apple Siri or Amazon Alexa. The reality is that AI encompasses a wide range of features and applications, but its most important facet is how it can be integrated into daily life in order to improve the quality of people’s lives. For TECNO, this goal involves not just fancy new features or complicated neural networks or large language models, but also AI that can be understood by everyone, requiring localization and integration with local apps in markets where TECNO operates.
One such example is the Gemini-integrated TECNO smart assistant, Ella AI. Its conversational style makes interaction feel more natural, like talking to a real human who can adapt to the dynamic nature of most conversations. Whether you’re asking for advice on what to wear based on the weather or suggestions for recipes, the TECNO AI Assistant offers a more intuitive alternative to the conventional one-question-one-answer systems of smart assistants.
TECNO’s AI vision also includes features like Real-Time Translation that breaks down language barriers and better connects people across the globe. There’s also AI Writing, which can summarize long walls of text to make them easier to comprehend or help improve your writing with proofreading and suggestions. And, of course, there’s also AI Search that puts the world’s information beneath your fingertip, and quite literally, too, with the now popular circle to search gesture.
AI Artboard takes the somewhat controversial generative AI technology and transforms it into a tool to help give users a creativity boost when brainstorming for ideas. AI Image Editing cleans out undesirable objects in photos or helps put together a comical collage of objects in a single composition. Whether it’s for fun or serious work, TECNO’s AI Assistant helps people get their tasks done faster so they can have more time for more important creative work.
TECNO is also showcasing its first-ever AI PC, the TECNO MEGABOOK T16 Pro 2024 Ultra. Powered by an AI-powered Intel Core Ultra 7 processor with up to 32GB of LPDDR5 RAM and 1TB of storage, this AI laptop promises exceptional power to drive AI experiences, including those from Windows Copilot+.
TECNO Devices: Technology For All
Of course, AI isn’t the only focus of the technology company. At IFA 2024, TECNO is also unveiling its portfolio of devices that help bridge the digital divide and deliver much-needed technologies to emerging markets. First unveiled at MWC 2024 in February, the TECNO Pocket Go puts a twist on the handheld gaming PC market, combining a gaming computer inside a controller and AR glasses that offer a bigger screen than what these small handheld devices can offer. It also offers advanced AI head tracking and vibration algorithms to add a bit of spice to your games.
The TECNO MEGA MINI Gaming G1 shrinks a gaming desktop down to a more space-efficient size without compromising on performance and, more importantly, cooling. A whisper-quiet cooling pump ensures stable and consistent performance that both gamers and creators need to level up their game. Despite its minuscule form factor, it boasts an Intel Core i9-13900H processor and a dedicated NVIDIA GeForce RTX 4060 graphics card not just for raw performance but to also support AI-powered features.
New to TECNO’s lineup is the MEGABOOK K16S, designed to let entertainment lovers “See bigger, See louder” with its 16-inch widescreen display and 2.5W 4013 quadruple speakers. Running on an AMD Ryzen R7 5800U processor paired with AMD Radeon graphics, the laptop promises stunning visuals and performance as well as AIoT (AI of Things) support that lets it seamlessly multi-task between devices.
The beauty of my job lies in not just discovering the new and innovative, it’s also in discovering the bizarrely futuristic… and the Bodyfriend Quantum robotic massage chair firmly fits the latter. Spotted at IFA 2024, the chair feels less like your average massage lounger and more like a Gundam suit with a touch of luxury. Nestled in its sleek, premium leather, with built-in Bang & Olufsen speakers, the Quantum manages to blur the line between high-tech gadgetry and a luxury spa. I didn’t think a chair could make me feel this pampered, but after spending some time in it, I’m convinced—this isn’t just a massage chair; it’s a full-fledged bodygasm.
Sinking into the Quantum was like stepping into a different world, where every detail is designed to make you feel like royalty. But what really sets it apart isn’t just the leather or the fancy tech specs—it’s the attention to detail in how it delivers its massages, all while serenading you with crystal-clear audio from none other than Bang & Olufsen. Let’s just say, it’s not your average chair.
Revolutionary Design Meets Functional Innovation
At the core of the Bodyfriend Quantum is its Robo Walking Technology—a first in the industry—that gives each leg its own independent movement. And trust me, it’s not a gimmick. Sitting in the chair, you immediately notice how much more natural and personalized the massage feels, especially around the lower body. My desk-hunched spine and worn-out calves felt like they were getting precisely the kind of treatment they needed. It’s as if the chair knew what my body was asking for before I did.
This independent leg movement is more than just for show—it makes a real difference in how effectively the chair targets specific muscles. Whether you’re using it for muscle recovery or just as a fancy way to unwind after a long day, the Quantum feels like it’s been engineered with a deeper understanding of how to work the human body. After just a few minutes in it, my lower back and legs were thanking me.
Immersive Sound Through Bang & Olufsen Partnership
The partnership with Bang & Olufsen might raise a few eyebrows. Do you really need top-tier audio in a massage chair? After my experience, the answer is a pretty confident yes. The moment I leaned back and let the chair do its thing, the speakers came to life, filling the space around me with rich, immersive sound. Whether you’re into lo-fi beats, classical symphonies, or nature sounds, the high-quality audio adds a layer of relaxation that most massage chairs simply don’t offer.
It doesn’t feel like a bolted-on extra. The audio blends seamlessly with the massage itself, so whether you’re zoning out to music or catching up on your favorite podcast, the chair’s sonic experience pulls you deeper into that calm state. Benny Kang of Bodyfriend mentioned that the speakers can be used to play binaural beats too, stimulating the mind along with your body.
Precision Massage and Intuitive Control
Bodyfriend has packed a lot of tech into this chair, but it’s the execution that stands out. The XD-PRO thermal module and Finger Moving Massage Module work together to give an eerily human-like touch. It doesn’t just knead your muscles in broad strokes; instead, the chair moves in subtle, calculated increments—80 movements in 1.25mm steps to be exact. For someone who carries a lot of tension in their shoulders and lower back, it’s like having a physical therapist who knows exactly where to focus.
Then there are the finer touches—literally. With 81 air pockets wrapping your body and heat therapy zones that bring the warmth up to a balmy 50°C, the Quantum creates an environment that’s both soothing and deeply therapeutic. The heat applied to the back, calves, and soles not only relaxes muscles but also feels fantastic on sore feet, thanks to its three-step foot roller system. It’s an experience that goes beyond simple pampering.
A Touch of Luxury (and Functionality)
The 10-inch Full HD tablet mounted on the chair is intuitive and easy to navigate. There’s no fumbling with a million buttons—you can switch modes, adjust settings, or dive into the chair’s “High-End Healthcare Massage Mode” with just a tap. If you’re someone who likes control over your relaxation routine, this tablet makes it easy to fine-tune everything from intensity to heat levels without pulling you out of the experience.
It’s also worth noting that the Quantum is clearly built for longevity. The leather is buttery-soft yet durable, and the entire build feels solid and well-constructed—something you’d expect for the price tag this chair is likely to carry. But for anyone serious about integrating relaxation or recovery into their daily routine, it’s hard to imagine anything better.
A Luxurious Experience for the Wellness-Focused
The Bodyfriend Quantum is positioned for those who are serious about wellness and ready to invest in high-end healthcare technology. Its meticulous design, advanced massage features, and thoughtful additions like Bang & Olufsen speakers make it a standout product in the luxury massage chair market. While it caters to those with specific muscle stimulation needs—such as the elderly or individuals recovering from injury—it also serves as an indulgent piece of tech for anyone looking to upgrade their relaxation routine.
After my session with the Quantum, I can safely say it delivers on its promise of providing a unique massage experience. I hate to be the cliche, but I’m the millennial with lower back pain (I lugged a laptop bag around through IFA 2024), so even a 5-minute cycle with the Quantum felt like absolute bliss. Sure, it may come with a premium price, but for those looking to pamper themselves or take better care of their health, the Bodyfriend Quantum is like Chandler and Joey’s Barca-lounger on absolute steroids. You’ll probably spend hours in the chair without realizing it.
Now, if only it came with a built-in coffee machine.
Tired of interacting in virtual reality with joysticks and buttons? A glove could be a good alternative to a controller. However, not many effective solutions have emerged, partly because playing with gloves can be challenging due to sweat and the limited number of games designed for wearable peripherals. The UDCAP VR Glove for SteamVR aims to change that when it exits its crowdfunding campaign and becomes widely available.
The UDCAP VR Glove by Udexreal from China isn’t just another wearable controller; it’s touted as the next-generation VR input device that allows users to interact with natural hand gestures. This claim, along with the glove’s compatibility with all current and future SteamVR games and its ability to pair effortlessly with VRChat avatars right out of the box, could pose a threat to traditional VR controllers.
Whether you’re feeling the intensity of a game on SteamVR or expressing yourself in VRChat with hand gestures, the UDCAP glove offers complete precision and limitless flexibility. Traditional VR controllers limit natural interaction, but these VR gloves provide a natural way to interact in the virtual environment with data transmission speeds of up to 120Hz. According to the company, a pair of gloves work on a 2.4G wireless connection with a dongle for data transmission, which has under 10ms latency within a 10-meter radius.
Crafted from lycra, the 45g VR gloves are embedded with sensors made from a patented polymer material that helps collect and transmit data simultaneously. They combine precision motion capture with integrated control modules that detect and relay the subtlest hand movements. Each UDCAP VR glove is embedded with 11 sensors capable of tracking 15 different finger joints and 21 joint angles to record the most precise hand movements, relaying smooth and stable gestures in VR.
The glove controls are fully customizable, allowing users to fine-tune their experiences to match any avatar. In-game movements are controlled by thumb-controllable joysticks and AB buttons on the index finger. Their positions are adjustable and topped with rubber cushioning for long-term use. The flexibility is combined with real-time tactile feedback to enhance gameplay. As mentioned, playing or interacting in VR with gloves can get sweaty and uncomfortable.
Udexreal has addressed this problem by making the gloves breathable and comfortable. Users can easily lift a glass, type, or use a smartphone while wearing the UDCAP gloves. The electronic components can be detached and the gloves can be washed by hand in lukewarm water. If you’re convinced this can be your next VR controller, the gloves are available for crowdfunding on Kickstarter. A super early bird rebate can get you a pair for just $499.
Yaber has proven its mettle in the short throw projector market with the K2 and now the successor arrives at IFA 2024. Revealed at IFA 2024, the flagship K3 series projectors come with improved features and two proprietary technologies for significantly better visuals. According to Marshall Mao, General Manager of Yaber. “We’ve enhanced our flagship lineup to push the boundaries of what’s possible for in-home entertainment experiences.”
The home theatre projectors come in two variants – K3 and K3 Pro models, both featuring the new CoolSwift cooling tech for more stable extended use and the NovaGlow optical technology for far better brightness levels and vivid true-to-life images. Along with the visuals, these new-age projectors have dual JBL 15W stereo speakers with certified Dolby Audio for immersive audio.
K3 series promises cinematic viewing with a 1080p FHD resolution and 1,600 ANSI lumens brightness, capable of projecting visuals to a distance of 40 to 200 inches even in the brightest of ambient conditions. Heat management is another feature that keeps you sorted for long viewing sessions courtesy of the U-shaped heatsink and dual thermoelectric coolers, which effectively manage heat, ensuring consistent performance.
Other important operational features that edge this series above other options on the market are the Auto Focus, Auto Keystone Correction, Intelligent Screen Alignment for seamless setup, and Intelligent Obstacle Avoidance for optimal image alignment. Ease-of-use functions that resonate well with modern smart life include a built-in TV dongle with access to over 7,000 apps including the likes of Netflix, Disney+ and YouTube.
Users can control the projectors hands-free from a distance using voice commands. For easy content transfer from your Android or Apple device, the NFC Tap option is a good option. Of course strain on the eyes is another thing that needs attention, hence the K3 series comes with a blue light-filtering coating to reduce eye strain while watching movies or web series.
“The K3 series reflects our dedication towards refining audiovisual technology and capabilities,” said Marshall Mao, General Manager of Yaber. “We’ve enhanced our Flagship lineup to push the boundaries of what’s possible for in-home entertainment experiences.” Let the Netflix and chill begin.
The Yaber K3 will launch for 599 EUR (roughly $660), while the K3 Pro will go for 649 EUR (around $720). Yaber also announced a new entry-level L2 series that starts at 239 EUR ($270).
IFA Berlin, one of the world’s largest consumer electronics expos, is returning for its 100th edition from September 6-10, 2024. Taking place at the sprawling Messe Berlin convention center, IFA promises an exhilarating showcase of the latest gadgets, smart home technologies, and cutting-edge innovations. Whether you’re a tech enthusiast or a casual observer, here’s a guide on how to make the most of your experience at this must-attend event.
Tickets and Entry
IFA 2024 is open to the general public, with tickets now available for purchase online. A single-day pass for adults is priced at €17, while students can grab their tickets for just €10. If you’re bringing children under 15, they can enter for free, making it a great family outing. To avoid queues, it’s best to secure your tickets in advance on the official IFA website, as no cash payments are accepted at the venue
Getting Around: The IFA App
Once you’ve secured your ticket, the IFA app is your ultimate companion for navigating the massive Messe Berlin complex. Available on the App Store as well as the Play Store, the app allows you to view detailed maps, schedule your day with event highlights, and explore the exhibitor list. For trade visitors, the app includes access to exclusive matchmaking services to connect with businesses and industry leaders.
The exhibition spans multiple halls, each showcasing different categories of tech. The app can help you navigate these spaces efficiently, ensuring you don’t miss any key displays or product demonstrations.
IFA 2024 Map: Product Categories and Exhibitor Layout
Messe Berlin is known for its vast layout, so having a clear plan of action will save you time. IFA is divided into several key zones, each featuring a specific category of consumer electronics:
IFA Next: This innovation hub focuses on startups and groundbreaking technologies. Expect to see the future of smart homes, robotics, and sustainable tech innovations.
Audio: This area is for all things audio-tech, from unveiling the newest products on the market to exploring future advancements like noise cancellation, true wireless technology, and spatial audio.
Communication & Connectivity: Visit this zone to learn more about 5G products, 6G concepts, IoT, smart devices, AI networks and communications, cloud computing, and Wi-Fi advancements.
Computing & Gaming: The title’s rather self-explanatory, isn’t it? This hub is for gamers and geeks to absolutely nerd out! You’ll find monitors, CPUs, laptops, GPUs, and a host of other devices from leading companies like Lenovo, Microsoft, ASUS, Western Digital, Cooler Master, etc.
Fitness & Digital Health: Wearables, health monitors, and fitness trackers will be prominently featured, appealing to both the wellness industry and health-conscious consumers.
Home Appliances: Whether you’re into sleek kitchen gadgets or smart washing machines, this area is a must-visit for homemakers and tech-savvy chefs.
Home & Entertainment: From the latest OLED TVs to immersive sound systems, this section will let you experience the future of home entertainment.
Mobility: Humanity is redefining the way we move, and this section is the ultimate destination to experience the latest innovations in mobility. From e-bikes to eVTOL aircraft, connect with the companies shaping the future of transportation, one breakthrough at a time.
Photo, Video, & Content Creation: A dedicated space at IFA for content creators and innovators to produce their unique content (and also a relatively new addition to the expo). It’s the perfect place to watch, learn from, and enjoy your favorite online creators, while also having the chance to meet them in person.
Smart Home: Smart home technology is transforming the way we live, offering greater convenience, efficiency, and security. As one of the most exciting areas at IFA this year, you’ll have the chance to explore the latest innovations in home automation and connectivity.
A detailed map of each zone will be available via the app and on the IFA website, allowing visitors to plan their route across the exhibition efficiently
IFA Events and Highlights
IFA 2024 is not just about tech displays; it’s also a pretty massive milestone. As part of its 100th-anniversary festivities, the IFA Sommergarten—a vibrant open-air venue—will host concerts, food trucks, and live performances. Bryan Adams will kick off the celebrations with a special performance on September 5, just before the expo officially opens.
Keynote speeches from leading tech innovators will also be a major draw. These presentations offer a glimpse into the future of industries such as AI, renewable energy, and connectivity. Notably, companies like Intel, LG, AEG, Honor, and Samsung are expected to make major announcements.
Bryan Adams concert at IFA 2024
Tips for Attendees
To maximize your experience at IFA Berlin 2024, here are a few practical tips:
Arrive Early: The exhibition opens daily at 10 AM and closes at 6 PM, so arriving early will give you ample time to explore the numerous halls without the crowds.
Use Public Transport: Messe Berlin is well-connected via public transportation, with direct links to the S-Bahn and U-Bahn. However, your IFA ticket does not include free public transport, so be sure to purchase a separate travel ticket.
Plan Ahead with the App: Use the IFA app to create a personalized itinerary. Identify must-see exhibitors and product categories to avoid wandering aimlessly.
Stay Hydrated and Charged: Messe Berlin offers mobile charging stations throughout the venue, and with so many tech booths to visit, keeping your phone charged is essential. Don’t forget to hydrate as well, as the venue is massive.
Join the Conversation: Follow IFA’s official social media channels for real-time updates, as well as stay tuned to Yanko Design’s coverage of the event… and don’t hesitate to engage with fellow tech fans during the event. IFA is as much about networking as it is about discovery.
Attending IFA Berlin 2024 is a tech lover’s dream. From groundbreaking innovations to hands-on experiences, there’s something for everyone. Make sure to secure your ticket, download the app, and plan your visit to ensure you don’t miss a moment of this massive celebration of technology. Whether you’re there for the latest AI gadgets or just to soak up the atmosphere, IFA promises an unforgettable experience in the heart of Berlin.
As the Internationale Funkausstellung Berlin (IFA) gears up to celebrate its 100th anniversary, the tech industry focuses on Berlin, where tradition meets innovation. IFA, one of the world’s leading trade shows for consumer electronics and home appliances, has long been a platform where global brands showcase their latest innovations, set trends, and connect with industry professionals and consumers alike. It’s an event that shapes the direction of technology, influencing the products and services that will define the market in the years to come. Leading this transformation into its next century is Leif Lindner, the CEO of IFA Management GmbH since October 1, 2023. With over 25 years of industry experience, including a significant tenure at Samsung Electronics Germany, Lindner brings a wealth of knowledge and a strong network to his role as CEO. His experience in multicultural settings enhances his leadership as he guides IFA into a new era. In this interview, I explore how Lindner balances IFA’s storied history with a fresh approach to ensure it remains at the forefront of global technology showcases.
Vincent Nguyen:Good afternoon! Thank you for taking the time to chat with me. You’ve been traveling all over the world recently. Is this normal for a CEO in your position, especially right before the show?
Leif Lindner: “Yes, it’s part of the job. I’ve been with IFA for a relatively short time, but given the importance of the 100th anniversary and the transition we’re going through, it’s crucial for me to be hands-on.”
This response underscores Lindner’s commitment to being actively involved in the evolution of IFA during such a pivotal year. His hands-on approach ensures that the event reflects his vision and strategy. Adapting and leading from the front is essential in an industry as fast-paced as technology.
Leif Lindner traveled to Tokyo with Jan Kronenberger (IFA, Head of PR and Content) to promote IFA Berlin.
Nguyen:How does IFA plan to balance the needs of big brands with the rising importance of smaller innovators?
Lindner: “Smaller brands can become significant players quickly, and they need special attention. At the same time, we must keep our mature, long-term partners in the spotlight.”
Lindner’s strategy to balance attention between established giants and emerging innovators is crucial. It shows that IFA is a platform where future technology leaders can emerge, ensuring that both new and established companies have the space to thrive. His approach fosters an environment where innovation from both large corporations and smaller, agile startups can flourish.
A prime example of a growing brand poised to make a significant impact at IFA 2024 is Narwal, a company that has rapidly ascended to the forefront of the smart home cleaning industry since its founding in 2016 in Shenzhen, China. Narwal is set to unveil its latest groundbreaking innovation in the smart home cleaning sector at IFA 2024 in Berlin, and we’re looking forward to seeing what they have in store. Its pioneering products, such as the world’s first self-cleaning mop and vacuum robot, highlight the company’s success. With over 1,200 international patents and a team of more than 700 R&D engineers, Narwal showcases the kind of innovation and technological leadership that IFA aims to highlight. The brand has received significant industry recognition, winning prestigious awards, including the CES Innovation Awards, Red Dot Design Awards, and the Edison Gold Award.
Narwal’s strategic expansion into key markets like North America, Europe, and Asia has solidified its leadership in the smart home sector. In Europe, particularly Germany, the company has built strong partnerships with major retailers like OTTO, MediaMarkt, and Saturn, making its products widely available. By investing in local research and partnerships, Narwal’s long-term vision focuses on further growth in Europe, with Germany as a crucial market. This commitment to meeting European consumers’ needs and delivering intelligent cleaning solutions aligns with the innovative spirit that IFA showcases.
Narwal’s mission is to give people more freedom to do what they love and with who they love.
Nguyen:Can you explain the rebranding process you’ve initiated? What is your vision for the new IFA?
Lindner: “We wanted to create a visual identity that’s more colorful and youthful, while also incorporating entertainment into the show. We want IFA to be seen not just as a tech show, but as a cultural event that resonates with younger audiences.”
The rebranding of IFA is about transforming the event into something that resonates with the next generation of tech enthusiasts. By incorporating elements of entertainment and culture, Lindner is positioning IFA as a multifaceted experience rather than just an exhibition. This approach aligns with broader trends where the lines between technology, culture, and lifestyle are increasingly blurred, making IFA a must-experience event.
As part of the IFA 100 celebrations, the “IFA 100 Years The Exhibition” reflects this transformation. After a successful summer run at Bikini Berlin, the exhibition now opens its doors to all IFA visitors at the Palais. This exhibition goes beyond commemorating IFA’s centennial—it sparks a dynamic dialogue at the intersection of technology and creativity, encouraging attendees to explore innovation’s impact on our lives.
Eight Berlin-based artists were engaged to interpret IFA’s history and future through art, each piece representing a distinct theme. Their works, accessible to Berliners and international visitors, draw from an inspiring past and a visionary future. The exhibition also features extraordinary technology exhibits that offer a glimpse back to the beginnings of technology, bridging the gap between past and future innovations.
Visitors can even take a piece of the exhibition home by creating their own personal AI avatar with the IFA avatar generator, highlighting the event’s integration of cutting-edge technology with personal and creative expression.
The themes explored by the artists include:
Radio, where the journey from early broadcasting to the era of podcasts, highlights the social relevance of media and its evolution. Video, an exploration of the transition from black-and-white television to on-demand video services, illustrates the evolution of visual media. Audio, which celebrates music from vinyl records to cloud streaming, captures sound’s emotional and experiential aspects—online, showcasing the transformative impact of the Internet and digitalization on society, from early telecommunication to the Internet of Things. Computers and Games offers an artistic take on the evolution of gaming and computing, from home PCs to mobile gaming and digital culture. Digital Lifestyle, portraying the smartphone’s role in shaping global, connected lifestyles, from telephony to social media and AI. Home Appliances & Networking, examining the evolution of household appliances, from traditional stoves to smart home networks. Finally, Creation & Social Media digs into content creation in the digital age, from analog photography to influencer-driven social media.
Bryan Adams concert at IFA 2024
IFA 2024 will also feature a special open-air concert by Bryan Adams at the Sommergarten Stage, adding a lively cultural dimension that sets the tone for the event. This reflects Lindner’s commitment to reimagining IFA as a vibrant experience that blends technology with entertainment and appeals to a diverse, younger audience, ensuring its relevance as it enters its second century.
Nguyen:How do you plan to address the risk of losing pillar brands that have supported IFA over the years?
Lindner: “It’s a real concern. We’ve already seen some brands pull out in recent years. My job is to bring them back by proving that we understand the changing landscape and are evolving to offer more value.”
Lindner’s candidness about the challenges IFA faces highlights his proactive approach to leadership. His focus on evolving IFA’s value proposition to re-engage these key brands demonstrates that he’s not content with maintaining the status quo. He’s actively seeking to adapt IFA’s offerings to better align with the needs of today’s tech giants. This strategy is vital for keeping IFA relevant in an industry constantly in flux.
Nguyen:Are you expanding IFA’s global reach, particularly in regions like India or China?
Lindner: “This year, we’ve focused on balancing our exhibitor base, especially bringing back more Korean, Japanese, and Taiwanese brands. India has a lot of potential, but we need to approach it with a full-speed strategy, which requires the right local partnerships.”
This strategy to expand IFA’s reach into Asia reflects an understanding of where the future of technology is being shaped. By strengthening ties with key markets like Korea, Japan, and Taiwan and recognizing the potential in India, Lindner is ensuring that IFA remains relevant on a global scale. His emphasis on local partnerships shows a thoughtful, sustainable approach to expansion, extending IFA’s influence well beyond Europe.
IFA Global Press Conference – Shanghai 2016
IFA Global Press Conference – Shanghai 2016
Nguyen:IFA often coincides with Labor Day in the US. Has the show always been scheduled during the first week of September?
Lindner: “Yes, it has traditionally been around this time. The dates for the next several years are already fixed. While it’s a challenge for US companies, especially with Labor Day, we believe this timing is right overall. The first week of September positions IFA at a critical juncture in the calendar, just before the peak sales season in Europe. This timing allows brands to showcase their latest innovations and launch products when consumer interest is at its highest. It also gives companies the opportunity to generate buzz and secure media coverage ahead of the crucial fourth quarter, which is often a make-or-break period for many in the consumer electronics industry.”
IFA Messe Berlin
Lindner elaborated on the rationale behind maintaining this traditional schedule despite potential conflicts for some international participants. He emphasized that the timing of IFA is not arbitrary; it has been carefully chosen to align with the European market’s key sales cycles. This alignment ensures that the event remains strategically positioned to offer maximum value to exhibitors and attendees. By scheduling IFA just before the peak sales season, the event becomes a pivotal platform for brands looking to make significant announcements and capture the attention of both the media and consumers at a time when it matters most.
He acknowledged the challenges that this timing presents for US companies, particularly given the overlap with Labor Day, a major holiday in the United States. However, the benefits of holding IFA during this period far outweigh the drawbacks. The fixed schedule allows companies to plan their product launches and marketing strategies well in advance, ensuring they can fully leverage the opportunities that IFA presents.
Moreover, Lindner pointed out that the consistency of IFA’s schedule has helped to establish the event as a key fixture in the global tech calendar. Companies and industry professionals know exactly when to expect IFA each year, which has contributed to its reputation as a must-attend event for anyone involved in the consumer electronics sector.
Vincent:There’s often a comparison between IFA and CES, especially since they’re so close together. How do you handle the competition, especially for brands that might only have the budget for one major event?
Lindner: “I believe IFA and CES can coexist because they serve different focuses. IFA is a comprehensive showcase right before the peak sales season in Europe, which is crucial for many brands.”
Lindner’s perspective clearly explains how IFA differentiates itself from CES. By emphasizing IFA’s unique timing and focus on the European market, Lindner highlights the event’s strategic importance for brands looking to engage with this critical audience. It’s not about competing head-to-head with CES but about offering a direct connection to the European market at a pivotal moment in the sales cycle.
Vincent:Are there any brands that have particularly impressed you this year that you think Yanko Design readers should check out?
Lindner: “There are several. For example, SharkNinja has been particularly innovative, releasing numerous products in Europe. Samsung continues to impress with their holistic approach to technology, and Chinese brands like DJI are also setting new standards in the market. We should also not underestimate how Chinese brands like Hisense and Haier are bringing power to the market. They understand the market better than before and are moving toward a more quality-driven approach. Their understanding and perception of the market always impress me.”
Lindner’s recognition of these brands highlights the tech industry’s diverse and dynamic nature today, emphasizing IFA’s role as a global platform where both established leaders and emerging innovators can shine.
SharkNinja has been making waves in Europe with various new products that combine cutting-edge tech with everyday practicality. Whether it’s their powerful vacuum cleaners or smart kitchen gadgets, SharkNinja has found a way to make life at home easier and more efficient, which has helped them become a household name in the appliance market.
Samsung, a tech giant, continues dominating a wide range of electronics—from smartphones and home appliances to smart home systems. Their latest advancements in QLED and OLED TVs keep them ahead of the curve in display technology. Samsung’s approach blends sustainability with innovation, making its products forward-thinking and eco-friendly and solidifying its leadership in the industry.
DJI, the brand that revolutionized the drone industry, continues to set higher aerial photography and cinematography standards. Their drones are known for their exceptional camera quality, user-friendly controls, and reliable performance, making them a favorite among professional filmmakers and hobbyists. But their innovation doesn’t stop at drones. They’ve expanded into handheld stabilizers, action cameras, and more. At IFA, there’s a lot of excitement around what they will unveil, particularly with the buzz surrounding the rumored Neo, which is expected to be a game-changer. We’re also eagerly anticipating their entry into the mirrorless camera market, which could bring their imaging expertise to new heights. Additionally, their entry into portable power solutions, including impressive battery technology, and their move into e-bikes are developments we’re watching closely. This expansion into new areas could significantly impact the market and add even more excitement to an impressive lineup.
Hisense has significantly impacted the TV and projector markets, particularly with their massive 100-inch-plus TVs and innovative projector technologies. Their commitment to delivering a cinema-like experience at home has made them a top choice for those seeking high-quality, immersive viewing. The Canvas TV, for example, combines a massive screen with a sleek, minimalist design that easily blends into any living space. This modular design allows users to arrange the display panels in various configurations, creating a customizable viewing experience. It’s about integrating technology seamlessly into the home environment.
In addition to their impressive TVs, Hisense has also gained attention with their short-throw projectors. These projectors deliver bright, sharp images from just a short distance, making them ideal for smaller spaces where a traditional projector setup might not be feasible. Hisense’s Laser TVs, which function as ultra-short-throw projectors, offer 4K resolution, HDR support, and vibrant colors while maintaining a compact and easy-to-install form factor. These projectors can display images over 100 inches in size, providing a theater-like experience without needing a dedicated projection room.
Hisense’s advancements in projector technology also include features like ALR (Ambient Light Rejection) screens, which enhance viewing even in well-lit rooms, and integrated smart platforms that offer easy access to streaming services, apps, and more. Their focus on innovation has positioned Hisense as a leader in the home entertainment market, allowing consumers to enjoy a big-screen experience at home without compromising on quality or convenience.
Haier, another major player from China, continues to grow its presence in the home appliance industry by focusing on quality and innovation. They offer various products, from refrigerators and washing machines to air conditioners and smart home devices. Haier’s commitment to creating durable, efficient, and easy-to-use appliances has earned them a solid reputation worldwide. As they continue to push into more advanced smart home technology, Haier is helping to shape the future of how we live at home.
Haier Appliances
These brands are pushing the boundaries of what’s possible, and their presence at IFA underscores the event’s position as a global stage for the best in technology. Lindner’s comments emphasize IFA’s role as a platform for showcasing established leaders and emerging innovators, highlighting the event’s importance in the ever-evolving tech landscape.
Vincent:Finally, can you share three personal things about yourself that we can share with our readers?
Lindner: “Sure! First, as a child, I was fascinated by consumer electronics, particularly TVs. That passion led me to where I am today. Second, I relax by listening to heavy metal music and attending concerts. Metallica is one of my favorites. And third, I box once a week to clear my head and stay fit.”
These personal insights provide a deeper understanding of the person behind the role. Lindner’s early fascination with consumer electronics reminds us that passion can drive a career, shaping his path to where he is today. His love for heavy metal and boxing shows a balance between intensity and focus—qualities undoubtedly reflected in his leadership style. It’s clear that his personal interests and professional approach are intertwined, bringing a level of passion and energy to his role at IFA that is both inspiring and effective.
Leif Lindner speaking at NextRise2024 Coex
As IFA embarks on its second century, Leif Lindner is guiding the event into a new era where technology and culture intersect, innovation is accessible to all, and the event remains as dynamic and forward-thinking as the industry it represents. This interview offers insight into the thoughtful leadership and clear vision driving IFA forward. Lindner’s commitment to making “innovation for all” a reality ensures IFA’s position as a cornerstone of the global tech calendar, drawing both established industry giants and rising innovators. His strategic focus on inclusivity, global expansion, and cultural relevance is actively shaping IFA’s future while preserving and redefining its legacy. Under Lindner’s leadership, IFA is set to remain a leading platform where innovation meets opportunity, influencing the tech world for many years to come. Starting this Wednesday, our team will be on the ground to bring you the latest and greatest products showcasing at IFA 2024. We invite you to check back often for coverage.
It’s probably not something that we really think about but electronic waste is a growing problem since we see a lot of new gadgets released every month. There will probably be even more products conceptualized and created over the next few decades so what we have to think about is how to lessen or at least repurpose e-waste. One idea is to think about modular product designs so that one gadget can have multiple purposes.
Designers: Tae Hyeong Kim and Yu Jeong Choi
One conceptual product is bini, a modular beam projector that can also be used as a mini speaker. It can be used as a single unit with the projector on top of the speaker but it can also be separated into two devices if you need to use either of them individually. There’s even a third purpose for it as you can use the top of the device as a magsafe wireless charger.
Overall, bini looks like any ordinary smart speaker. When used as just one device, the top part of the projector becomes like a mini robot as you can adjust the head with its hinge. There’s also a focus wheel so you can adjust the focus when projecting on a wall or any surface. The buttons intuitively look like actual buttons so it can be easy to touch and use them. The device also has several ports like USB-C, HDMI, and even a headphone jack.
bini is a mini device so you can just hold it in one hand and is also pretty easy to combine and separate the modular parts. It would be interesting if they can make an actual, working prototype as its value depends of course on the quality of the projector and speaker features.
Not all repairs can be handled by adhesives, and not all artistic creations can be made using a 3D printer. Whether you’re repairing a motorbike, designing a piece of furniture, or giving birth to your next metallic masterpiece, you will undoubtedly need a welder, a tool whose sheer power and complexity fazes even the most seasoned worker, let alone beginners and hobbyists. With today’s technologies and design expertise, that shouldn’t be the case anymore, and the YesWelder Firstess DP200 offers a multi-process MIG welder whose simple controls belie its superior capabilities. Mend those metal fences and assemble that metal sculpture with this simple yet ample welder that will satisfy both greenhorns and pros.
Welding is one of those fascinating aspects of metalwork that feels like you’re playing with fire, and quite literally, too. Electric arc welding has made it easier and safer, but the process is still daunting and possibly frightening for a beginner. Add to that the fact that welders are literally complex machines, and you’ve got a situation that stumps not just novices but even experts.
Enter the YesWelder Firstess DP200, a multi-process MIG welder that gets with the times to offer an unbeatable mix of easy-to-use controls and powerful features. Designed to make welding less daunting, simpler, and more fun, the DP200 puts the power you need behind a system that gets you up and running in no time flat, letting you start welding anytime and even anywhere.
Users will fall in love with the large 7-inch screen that can be easily seen from multiple angles. With a high level of brightness, it brings clear visibility even in dark environments. That means you’ll be able to see the welder’s important information even when sparks are flying all around. The Firstess DP200 offers intelligent settings recommendations and cautions, guiding welders through some of the more mundane aspects of the process. With a USB-C port, the machine’s software can be easily updated with bug fixes and features based on user feedback, keeping the smart welder alive and usable for a very long time.
The Firstess DP200 also has plenty of features to woo more seasoned craftsmen as well. The Pulse MIG and DualPulse MIG welding delivers low spatter and minimal heat buildup, making it easy to work with ultra-thin materials, including aluminum. At the same time, the Flux-cored welding also makes it suitable for thicker materials, while Lift TIG, which can also be controlled by a foot pedal, and Stick welding offer even more flexibility, allowing the DP200 to handle any welding material, need, or environment. And with dual-volt support, the Firstess DP200 is ready for use anywhere in the world and in any location, whether you’re at home or in a workshop.
With a welder, safety is just as critical as the output, and YesWelder doesn’t disappoint here either. Even before you begin welding, the machine does a 10-second self-check to make sure it’s in good working condition. Dual high-speed fans ensure it’s only the metal that melts under extreme heat, not the welder. Convenient and easy to use, powerful and adaptable to any welding use case, and, best of all, accessible to all kinds of users, the YesWelder Firstess DP200 lets you elevate your craft to the next level, making repairs and metalwork a cinch.
MotorSkins is revolutionizing the way we interact with technology with their cutting-edge SELK technology. This innovative system exemplifies the powerful fusion of ambient computing and programmable matter, promising to profoundly transform our relationship with both the digital and physical worlds.
SELK technology is the flagship innovation from MotorSkins. It integrates soft robotics, fluid logic, and software/API into a cohesive and intelligent system. This sophisticated multilayered textile structure, known as programmable matter, has the ability to sense, react, and adapt to its surroundings. This makes SELK not just a piece of technology, but a dynamic and interactive material.
In today’s rapidly evolving tech landscape, ambient computing is emerging as a visionary concept for the future. It imagines a world where technology is seamlessly integrated into our environment, working effortlessly and becoming an inherent part of our daily lives. Complementing this vision is the field of programmable matter, which involves engineering materials to dynamically change their properties, such as shape or function, in response to user input or environmental changes.
MotorSkins’ SELK technology sits at the intersection of ambient computing and programmable matter. This technology transcends traditional interfaces, offering a tactile, responsive medium that not only coexists harmoniously with its environment but actively enhances it. By incorporating SELK’s smart textile actuators into everyday products, MotorSkins showcases a forward-thinking approach to material science. These actuators transform static objects into interactive, adaptable interfaces, allowing materials to respond intuitively to user inputs and environmental changes.
The company is applying SELK technology to create dynamic orthoses in the healthcare sector. These orthoses, made from SELK’s versatile material, combine simplicity in design with enhanced functionality and performance. This wearable interface adapts to the user’s movements, providing support and flexibility where needed.
In the automotive industry, SELK technology is set to revolutionize car interiors. Imagine a car cabin that adjusts to your needs, with buttons, comfort features, and haptic feedback appearing only when required. This leads to safer and more intuitive interactions between drivers and their vehicles.
MotorSkins is also exploring how SELK can improve human-machine interfaces, creating more ergonomic workspaces and interactive, responsive environments. By merging programmable matter with the principles of ambient computing, MotorSkins is not just developing advanced tech interfaces; they are fundamentally reshaping the way we interact with technology.
These efforts predict a future where technology seamlessly integrates into our daily lives, enhancing our experiences in natural and unobtrusive ways. Motorskins’ innovative work demonstrates how design and technology can synergistically improve human life, making our interactions with the world more intuitive and connected.
One of my favorite and most beloved devices is my MacBook. I honestly cannot do without my MacBook, probably because it is one of my most prized possessions! It contains basically everything I hold important in my life – from work documents to memorable pictures from even ten years ago. And not to mention, I do end up spending most of my day, typing away and working on my MacBook. Since it is such an integral part of my daily and work routine, I’m always looking for ways to elevate my MacBook. I love innovative and nifty gadgets that function as the perfect sidekick to my MacBook, helping me boost my daily productivity and efficiency. Here, we’ve curated a few of our favorite MacBook accessories that’ll promise to level up your already awesome and beloved MacBook. Dive in!
1. Magic Bar
Named the Magic Bar, this portable Touch Bar is designed to pair up perfectly with any Apple peripheral. It is an innovative device, amped with a sleek, seamless, and easy-to-carry form. It functions as a portable and functional gadget which is quite similar to the Touch Bar in terms of functionality, utility, and form. The features of the Magic Bar are similar to the Touch Bar as well. The design is quite recognizable, and it aligns horizontally with your keyboard.
2. TAIM
Named TAIM – this cable management solution can be attached to a MacBook charger, providing a nifty way to let you wrap the cable around the block, securing it, so you don’t lose it and can access it with ease. This innovative solution saves time, making sure you don’t waste essential minutes on dealing with the table. With TAIM you can focus on getting your tasks and work done. TAIM helps in saving time obviously, but it also cuts down on the frustration you may experience while untangling cables.
3. HUB-OX
Called the HUB-OX, this portable and compact USB-C hub is divided into two halves, featuring loads of charging slots, HDMI connections, and ethernet ports. The lightweight and palm-sized HUB-OX works great with MacBook Pro models with four USB-C ports. The HUB-OX elevates your laptop to a range of 7.7°, which not only keeps your laptop charged but also offers a comfortable eye level for your entire workday. It helps you keep your neck straight, and spine against the chair.
4. HyperJuice
Meet the HyperJuice – the world’s most powerful USB-C battery pack. The HyperJuice is an airline-safe 27000mAh battery pack with dual USB-C (100W+60W) + 18W USB-A. It is designed to quickly charge your MacBook Pro or any other USB-C laptop/device. It is a new high-power connection that can charge almost any modern device. It provides the 2 most powerful USB-C Power Delivery 3.0 profiles (100W and 60W) in a single battery pack! It can also charge cameras, GoPros, headphones, speakers, VR headsets, Nintendo Switches, and even drones.
5. Bluebonnet
This classy leather housing for your MacBook is called the Bluebonnet! Designed to protect your laptop from accidental bumps and scuffs, the Bluebonnet also stores your planner, notebook, and papers neatly. You can even add a pen of your choice. This nifty case frees your hands while storing and carrying everything you could need for a meeting or conference. The stylish leather product gives your MacBook a sophisticated yet functional upgrade. It is available in different color options.
6. DGRule
This is the DGRule – the invisible hub for the MacBook. The DGRule is designed to be a nifty and convenient alternative to the Thunderbolt 3 USB-C ports, as they aren’t compatible with most devices. The DGRule is lightweight, subtle, and discreet, snapping seamlessly onto both sides of your MacBook. It is a cushion pad intended to stick to your laptop, irrespective of which position you work in or place it in. It is made from CNC aluminum, and available in Space Gray or Silver, perfectly camouflaging with your laptop.
7. NuType
Say hello to the NuType – a wireless mechanical keyboard that fits perfectly with your MacBook, iPad, and other devices. The sleek and stylish device features Kailh Choc low-profile mechanical switches, an aluminum frame, and ultra-thin keycaps that measure less than 2mm. The keyboard is also equipped with “T” shaped slats at the base, and they’ve been created to perfectly pair up with the original keyboard of MacBook and Surface. The slats impart both the devices with excellent portability and an improved typing experience.
8. Maotoam
Say hello to the Maotoam – an ergonomic laptop stand amped with premium design aesthetics and ergonomic flexibility. The stand helps you work comfortably through the day and builds a stress-free working environment for you. It features multiple height adjustable angles and forward and backward position adjusting liberties for your MacBook. You can orient your MacBooks in multiple positions, letting you work in a style and position that is comfortable for you.
9. Nifty Minidrive
Dubbed the Nifty Minidrive, this card adapter sits cozily inside your MacBook. You can place any MicroSD card with storage up to 200GB, providing your laptop with an excellent data boost. You can remove or add the card based on your needs and requirements. The Minidrive is nothing like the visually unattractive pen drives that pop out of your USB ports. The Minidrive sits flush inside the card reader, and it is truly almost unnoticeable to the human eye.
10. FLIKK Laptop Stand & Sleeve
Dubbed the FLIKK laptop stand and sleeve, this innovative design is set to handle the drawbacks of conventional laptop stands. Traditional laptop stands don’t provide options to elevate, and different viewing angles. But, this is where the FLIKK laptop stand and sleeve come to the rescue! It creates the desired viewing angle for you, building a comfortable and efficient working regime for you. FLIKK can also be converted into a laptop sleeve, storing and carrying your laptop for you as you move around.
MIG welding delivers low spatter and minimal heat buildup, making it easy to work with ultra-thin materials, including aluminum. At the same time, the Flux-cored welding also makes it suitable for thicker materials, while Lift TIG, which can also be controlled by a foot pedal, and Stick welding offer even more flexibility, allowing the DP200 to handle any welding material, need, or environment. And with dual-volt support, the Firstess DP200 is ready for use anywhere in the world and in any location, whether you’re at home or in a workshop.
