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Unveiling the Popularity of On Cloud Shoes: Why Everyone Loves Them

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The meteoric rise of On Cloud shoes in the athletic footwear market is attributed to their revolutionary CloudTec technology, offering soft cushioning and energy return combined with lightweight and stylish designs. These shoes provide exceptional versatility across various terrains, making them suitable for road running, trail running, and everyday wear. Strategic partnerships with high-profile athletes and a solid commitment to sustainability through initiatives like the Cyclon program and CleanCloud technology further boost their appeal. My family’s personal experiences with the durability and comfort of On Cloud shoes underscore their exceptional craftsmanship and high-quality materials, solidifying their reputation as a trusted choice for performance and casual use.

Designer: On + Roger Federer

Technology Making Every Step Feel Like a Cloud

CloudTec technology sets On Cloud shoes apart from other running shoes. Imagine stepping on tiny, soft clouds every time you walk or run. That’s the magic of CloudTec! This innovative technology is at the heart of every On Cloud shoe, providing runners and walkers with an outstanding comfort and performance experience. 

When you look at On Cloud shoes, you’ll notice the distinctive “cloud” pods on the bottom. These hollow pods act like tiny bubbles. As you walk or run, these pods compress and squish down, making your landing soft and gentle, like stepping on a cushion. This is especially noticeable in models like the On Cloud 5 and the Cloud X, where the pods are designed to absorb impact effectively, reducing the strain on your feet and legs.

Cloud X 3 Training Shoe (Women)

But the magic doesn’t stop there. After the pods compress during your landing, they quickly bounce back to their original shape when you push off with your toes for your next step. This bounce gives you a little extra spring in your step, helping you move forward more quickly. This feature is particularly beneficial in On Cloudflow, a shoe runners favor for its responsive and energetic feel during fast-paced runs.

On CloudFlow

CloudTec’s ability to provide soft landings and bouncy takeoffs makes it unique. Traditional running shoes might feel hard or stiff when you land, but CloudTec ensures that every step is cushioned. At the same time, the bounce helps you propel forward, enhancing your performance without compromising comfort. The Cloudflyer model, designed for stability and support, showcases how CloudTec can adapt to different running needs while offering that cloud-like feel.

This technology enhances both comfort and performance. For example, the Cloudswift features CloudTec combined with Helion super foam, providing a smooth, comfortable ride with excellent energy return. Whether training for a marathon or just enjoying a leisurely walk, the soft landings protect your joints, while the responsive takeoffs boost your performance.

On Helion Superfoam

Lightweight and Minimalist Design Allows For Speed and Agility in Every Step

In addition to their innovative CloudTec technology, On Cloud shoes are renowned for their lightweight and minimalist design. This design philosophy is perfect for modern runners who value speed and agility. On Cloud shoes are built to be incredibly light, using materials that reduce weight without sacrificing support or durability.

For instance, the On Cloud 5 is one of the lightest models in the lineup, making it ideal for everyday wear and casual runs. Its minimalist design means that it lacks the bulky, heavy materials found in traditional running shoes, allowing runners to feel faster and more agile. This lightness doesn’t come at the expense of support, as each shoe is carefully engineered to provide the stability and structure needed for a comfortable run.

On Cloud 5

The aesthetics of On Cloud shoes also play a significant role in their popularity. They come in various stylish colors and sleek designs, appealing to those who want their running shoes to look as good as they feel. The Cloud X, for example, offers a range of vibrant color options that stand out whether you’re running in the park or walking around town. The attention to design detail extends to small features like reflective decals for added visibility and a tiny Swiss flag on the rear of the right shoe, showcasing their Swiss heritage.

Depending on where you live and the local climate, you might prefer the waterproof versions of On Cloud shoes. Models like the Cloudventure Waterproof are designed to keep your feet dry during wet weather runs. While these waterproof versions gain a little weight and sacrifice some breathability, they provide excellent protection against the elements, ensuring your socks and feet stay dry, which can make a big difference in comfort and performance during a rainy run.

The lightweight construction and eye-catching design make On Cloud shoes functional and fashionable. Whether you prefer the bold colors of the Cloudflow or the classic look of the Cloud, there’s a design to match every style. This blend of performance and aesthetics ensures that On Cloud shoes remain a top choice for runners and casual wearers.

Versatility Across All Terrain Lets You Conquer Roads and Trails Alike

Transitioning to the versatility of On Cloud shoes, it’s evident that they are designed to handle a variety of terrains, both on and off the trails. This adaptability is a key factor in their widespread popularity among runners and outdoor enthusiasts. Whether you’re pounding the pavement, navigating rocky trails, or enjoying a mix of both, On Cloud shoes have got you covered.

Cloudventure Peak 3

Models like the Cloudventure are specifically engineered for trail running, offering excellent grip and stability on uneven surfaces. The aggressive outsole design ensures that you maintain traction, even on slippery or loose ground. The Cloudventure’s durable construction and protective features make it ideal for tackling rugged terrain, providing confidence and support with every step.

For those who prefer road running, the On Cloudstratus offers a smooth and stable ride on paved surfaces. Its double layer of CloudTec cushioning absorbs impact effectively, making long runs on hard surfaces more comfortable. The Cloudstratus also features a responsive Speedboard that enhances your stride efficiency, making it a favorite for distance runners.

Cloudstratus 3

But the flexibility of On Cloud shoes extends beyond running. The Cloudultra is perfect for those who enjoy a mix of activities, from trail running to hiking to casual wear. Its adaptable design and superior comfort make it a great choice for any outdoor adventure. Whether you’re exploring new trails or simply walking around town, the Cloudultra provides the support and cushioning you need.

Cloudultra 2

This versatility ensures that On Cloud shoes are not confined to a single type of activity or terrain. They are built to transition seamlessly between different environments, making them a reliable choice for outdoor pursuits. With On Cloud shoes, you can confidently tackle any adventure, knowing that your footwear is designed to perform, no matter where your journey takes you.

The Influencer Effect and Celebrity Endorsements: Boosting Popularity

Another significant factor contributing to the popularity of On Cloud shoes is the influence of celebrities and social media endorsements. Strategic partnerships with well-known athletes and influencers have significantly boosted the brand’s visibility and popularity. The involvement of notable tennis players in product development showcases On’s commitment to performance and innovation.

Roger Federer, a co-entrepreneur and investor in On since 2019, plays a significant role beyond mere sponsorship. He collaborates closely with the company’s founders and product development teams, bringing his extensive experience and insights to enhance On’s products and marketing strategies. This partnership began organically when Federer was seen wearing On shoes, leading to a deeper involvement due to shared values and a passion for innovation. One notable outcome of this collaboration is “THE ROGER” series, a tennis-inspired sneaker line that combines Swiss engineering with Federer’s input to deliver high performance and comfort.

On and Roger Federer

Federer’s involvement was a strategic move that paid off significantly. He spent 20 days in the lab with the On team, developing the pro tennis shoe to meet his high standards. This hands-on approach allowed Federer to contribute directly to the design and functionality of the shoes, ensuring they met the demands of professional athletes.

The limited edition Roger Centre Court 0-Series On sneaker

Building on Federer’s influence, On has recently signed world No. 1 Iga Świątek and American rising star Ben Shelton. Świątek, a three-time Grand Slam champion, is the first female tennis player to join On. She will wear On’s tennis shoes and apparel and contribute her ideas to developing new products tailored to athletes’ needs. Świątek’s endorsement aligns with On’s core values and commitment to supporting top-tier athletes.

Ben Shelton, known for his athleticism and power, also joins On as the brand’s first male tennis player. His early success, including reaching the quarterfinals at the Australian Open and winning the Japan Open, underscores his potential. Shelton’s partnership with On allows him to grow with a company making significant strides in the tennis world.

These endorsements highlight On’s strategy to integrate athlete feedback into their product development, ensuring their offerings meet the highest performance and innovation standards. This approach enhances On’s reputation in the sports industry and helps them create products that resonate with both professional athletes and everyday users.

Commitment to Sustainability

On Cloud’s commitment to sustainability is a core aspect of its brand identity, driving innovation in product design and corporate practices. The company has implemented several groundbreaking initiatives to reduce its environmental footprint and promote a circular economy.

One of the flagship sustainability projects is the Cyclon program, which exemplifies On’s dedication to circularity. This program offers high-performance gear designed to be fully recyclable. A prime example is the Cloudneo shoe, which is made from over 50% castor beans. Instead of purchasing the shoe outright, customers subscribe to it. When the shoes are worn out, they return them to On, where the materials are recycled into new products. This model reduces waste and ensures that materials are continually reused, aligning with the principles of a circular economy. The Cyclon-T, a performance tee made with over 90% bio-based materials, is another product in this line, showcasing On’s commitment to renewable resources.

In addition to the Cyclon program, On has developed CleanCloud technology, which transforms carbon emissions into high-performance materials. The Cloudprime shoe is a notable product from this initiative, featuring an EVA foam sole made with 51% CO2. This innovative approach captures carbon emissions, converts them into ethanol, and transforms them into various materials used in footwear and apparel. This process helps reduce atmospheric CO2 and sets a new standard for sustainable material production in the industry.

On Running also focuses on sustainable production practices across its entire product line. The company is working towards eliminating petrol-based materials and replacing them with fossil-free alternatives. The CleanCloud fabric in their Pace collection incorporates 20% recycled carbon emissions, demonstrating how On integrates sustainability into its apparel line.

Moreover, On has launched re-commerce platforms like Onward to extend the lifecycle of its products. This initiative allows customers to return used gear, which is then refurbished and resold, reducing waste and promoting a culture of reuse. On’s commitment to sustainability is further evidenced by its ongoing efforts to improve the production processes of its core technologies, such as the Speedboard, to minimize waste and emissions.

On Speedboard

By integrating sustainable practices into every aspect of their business, from material selection to production and end-of-life recycling, On Running addresses the environmental impact of their products and leads the industry in eco-friendly innovation. This holistic approach ensures that On’s products meet the highest performance standards while supporting a more sustainable future for the planet.

Exceptional Craftsmanship and Quality Materials

On’s dedication to exceptional craftsmanship and the use of high-quality materials sets it apart in the athletic footwear industry. This commitment is evident in its advanced technologies, sustainable practices, and user experiences, which speak volumes about the brand’s reliability and performance.

From my own experience, On Cloud shoes have consistently delivered on their promise of comfort and durability. I own a pair of On Cloud 5 Waterproof shoes, which have served me well in various weather conditions. Initially, these shoes provided excellent waterproofing and support during my runs, keeping my feet dry and comfortable even in wet conditions. Over time, as they transitioned from my go-to running shoes to my yard shoes, their durability continued to impress me, showcasing the long-lasting quality of On’s materials and construction.

My wife shares a similar appreciation for On Cloud shoes. She primarily wears the Cloud 5 model for her daily activities and workouts. The lightweight design and superior cushioning of the CloudTec technology make them her preferred choice for short runs and long walks. The breathability and comfort provided by these shoes have enhanced her overall experience, making them an indispensable part of her active lifestyle.

Our 13-year-old daughter is also a fan of On Running. She owns a pair of On Cloud 5 All Terrain and proper tennis shoes, perfect for her adventurous spirit. Whether she’s running on trails or competing in tennis matches, these shoes provide the necessary grip and stability to keep her safe and comfortable. The stylish design also appeals to her, making them a hit among her friends and peers.

Between the three of us, we own seven pairs of On Running shoes, each serving a unique purpose yet all sharing the same high quality and performance standards. The variety in On’s lineup—from specialized tennis shoes to versatile all-terrain options—ensures that every family member can find a model that fits their needs.

On Cloud’s exceptional craftsmanship and use of high-quality materials are reflected in the positive experiences my family and I have had with their products. From the durability of the Cloud 5 Waterproof shoes to the comfort of the Cloud 5 and the versatility of the All Terrain model, On Running has proven to be a reliable and preferred brand in our household.

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Origami-inspired handbag shapeshifts into different forms to give you a new bag everyday

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Imagine a single bag that transforms into countless forms, adapting to your mood and needs. This might sound like sci-fi, but it’s actually the beautiful Infinite Convertible Bag, designed by Maryam Hosseini. Addressing the need with elegance and innovation, the Infinite Bag emerges as a testament to timeless design inspired by the rich heritage of Iranian architecture while embracing the principles of sustainability and versatility.

Designer: Maryam Hosseini

The genesis of the Infinite Bag draws inspiration from the intricate geometry pattern beautifying the dome of the music hall of Aali Qapu, an imperial palace nestled in Iran, dating back to 1957 C.E. Iranian architecture during the Safavid period was deeply rooted in mathematical precision and geometric proportions, echoing the language of nature itself. The domes of this era exemplify a seamless fusion of art and mathematics, where 2D designs effortlessly transform into mesmerizing 3D spaces through meticulous layering.

Embracing this ethos, the bag ingeniously incorporates origami techniques to fold its leather pieces into an array of shapes, echoing the transformative essence of Iranian architectural masterpieces. Like a puzzle waiting to be solved, the bag offers over 40 different configurations, both symmetrical and asymmetrical, allowing users to tailor its shape to match their mood or occasion. Contemporarily, we all know that individuality reigns supreme, and the Infinite Bag emerges as a canvas for self-expression, empowering users to craft their unique narrative with every fold.

Crafted from 96 pieces of genuine cow leather and 18 sets of no-sew snap metal buttons, the Infinite Bag is a testament to meticulous craftsmanship and attention to detail. Each component is meticulously designed in both 2D and 3D using AutoCAD before being precision-cut with laser technology. The pieces are then delicately attached to a soft and foldable suede base, culminating in a masterpiece sewn entirely by hand. The design team grappled with the delicate balance between form and function, ensuring that the bag retained its exquisite aesthetics while remaining practical for everyday use. Furthermore, the selection of materials posed its own set of hurdles, with the team meticulously scrutinizing various options to find the perfect balance of durability and flexibility.

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Adorable banana-shaped hanger encourages kids to organize their wardrobes

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Every parent understands the importance of instilling good habits in their children from a young age. Whether it’s tidying up after themselves or learning to organize their belongings, these habits lay the foundation for a disciplined and organized life. However, getting kids to adopt these habits can sometimes be a challenge, especially when it comes to something as mundane as hanging clothes. That’s where Banannang steps in.

Designer: Minje Park and ROUSEED STUDIO

Banannang is not just any ordinary hanger; it’s a cleverly designed tool that makes the process of hanging clothes fun and engaging for young children. Developed by a team passionate about fostering good habits in children, Banannang aims to revolutionize the way kids interact with their clothing and their environment.

One of the most common grievances of parents is the sight of clothes strewn across the floor or piled up on chairs – the infamous “chair of used clothes” in many households. These are clothes that aren’t necessarily dirty enough to be thrown in the laundry but still need to be tidied up. Banannang addresses this issue by turning clothes-hanging into a playful activity that children enjoy.

At first glance, Banannang resembles a banana, with its round, soft curved shape and bright color. This design isn’t just for aesthetics; it’s specifically tailored to fit the size, usability, and convenience of children’s hands. The hanger’s playful banana shape instantly captures the attention of young minds, inviting them to explore and engage with it.

But Banannang is more than just a cute hanger – it’s a tool for learning and development. For children who are unfamiliar with hanging clothes or who simply haven’t formed the habit yet, Banannang provides a fun and natural way to learn. Modeled after the behavior of monkeys peeling bananas, Banannang teaches children how to use hangers through imitation and practice.

The process is simple and intuitive, making it easy for children to grasp. Step by step, they learn to bring out the banana-shaped hanger, hold it, hang their clothes on it, and organize them neatly. By associating the act of hanging clothes with something as familiar and enjoyable as peeling a banana, Banannang makes the learning process both educational and enjoyable.

Moreover, Banannang’s branding reinforces its mission of promoting free and diverse personalities in children. The pattern of freely laid bananas on the hanger represents the idea of children expressing themselves without being confined by rigid molds. It sends a message that forming good habits doesn’t have to be boring or restrictive; it can be a fun and liberating experience.

By combining innovative design with educational principles, Banannang empowers children to take ownership of their belongings and develop essential life skills from a young age. So, the next time you’re struggling to get your child to hang up their clothes, why not give Banannang a try? After all, who can resist the allure of a banana-shaped hanger?

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Tim Cook rocks an exclusive pair of Nike Air Max 1 ’86s “made on iPad”

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Nike made these exclusive ‘Made on iPad’ Air Max 1 ’86s for Tim Cook

When Apple announced, “Nike made these exclusive ‘Made on iPad’ Air Max 1 ’86s for Tim Cook to celebrate the launch of the new iPads,” calling them exclusive barely scratches the surface. The design of these Nike Air Max 1s immediately grabs your attention. They have an off-white upper that seems to be a blend of synthetic rubber and mesh. The sneaker really stands out with its multicolored Nike Swoosh wrapping around it, displaying a vibrant rainbow spectrum with a textured, paintbrush-like effect.

Designer: Nike

Speckles of color are scattered throughout the white midsole, adding a playful touch to the otherwise minimalist design. The visible air unit in the heel, a signature of the Air Max series, is showcased through a transparent window, offering a glimpse into the shoe’s cushioning technology.

The shoe’s sole sports a speckled brown finish that really pops against the lighter upper. Parked next to the shoe is the latest iPad Pro and the shiny new Apple Pencil Pro, showcasing a sketch of the design. It’s like a little window into how this cool shoe came to life. This sneaker is a piece of art—but also practical too, something Tim Cook might wear every day. For the rest of us? It’s the kind of collector’s item we daydream about scoring.

‘Made on iPad’ Air Max 1 ’86s

The tongue of this Nike Air Max 1 features a special customization. It sports a crisp white label with the iconic Nike logo in blue at the top. Below the logo, a striking red Nike Swoosh catches the eye. The unique touch is the phrase “made on iPad,” scrawled in a casual, handwritten-style font right beneath the Swoosh. This detail highlights the collaboration between Nike and Apple, connecting the sneaker to the creative capabilities of the iPad. It’s a sleek blend of technology and fashion, making this shoe truly one of a kind.

Shifting from the colorful design of the Nike Air Max 1 ’86, let’s explore another uber-rare sneaker with a nostalgic twist. These Omega Sports Apple Computer Sneakers were custom-made for Apple employees and distributed at a National Sales Conference in the mid-’90s. Featuring a predominantly white upper, the old-school rainbow Apple logo on both the tongue and the lateral quarter is a standout detail, adding a splash of color.

Omega Sports Apple Computer Sneakers

Never released to the public, this particular pair of sneakers is one of the most obscure in existence and highly coveted on the resale market. Each pair comes with an alternative set of red laces, enhancing their collectibility. The sneakers bear the style number 8106 and, comically, come with a note that sales are final and not eligible for return.

With prices reaching up to $50,000 USD, these sneakers are among the rarest Apple collectibles. They highlight Apple’s early initiatives to blend technology with lifestyle long before their tech products became global icons.

Circling back to the origin of the Nike Air Max 1, this iconic sneaker first hit the shelves in 1987. It was the first in the Nike Air Max line to feature visible Air cushioning in the midsole. Created by Tinker Hatfield and inspired by the Centre Georges Pompidou in Paris, the Air Max 1 is celebrated for its innovative design that showcases its inner workings, much like Pompidou’s architecture.

Tim Cook wearing a pair of exclusive ‘Made on iPad’ Air Max 1 ’86s

This shoe has become a major favorite in sneaker culture, known for its comfort and the array of colorways it has inspired, such as the striking original red and white. Each version highlights the unique style and enduring appeal of the Air Max 1.

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These are the new standard in denim versatility and they’re definitely not your grandpa’s jeans

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Denim has clung to its roots like a stubborn old cat to its favorite sunlit spot, toughing it out from its humble beginnings in the 17th-century mines of Europe and North America to become today’s fashion must-have. Originally crafted for the grit and grime of the California Gold Rush, denim’s sturdy, breathable, and versatile chops quickly made it the go-to getup for laborers. Then came 1873, when Levi Strauss threw in some rivets and catapulted denim into the wardrobe hall of fame. Despite a world buzzing with tech innovations, the fundamental jeans blueprint hasn’t wavered much—until now. Enter stage left: world adventurers and dedicated explorers with their brainchild, the Standard Issue Denim 001, a nifty modern twist on the old classic.

Designer: S Jordan Berman and Peter McDougald Juhl

Click Here to Buy Now: $110 $130 ($20 off). Hurry, deal ends in 72-hours!

This dynamic duo, who met in 2010 while climbing at a gym in Brooklyn, NY, envisioned merging fashion with function right from the start. Their journey led them to create “Wares for All Reasons,” a brand born out of a desire to blend climbing utility with everyday style. The Standard Issue Denim 001 stands as their peak achievement, distinctly crafted to endure the most rigorous activities without sacrificing real-world denim’s chic, timeless look. Think of these jeans as your go-to for every conceivable adventure, built to withstand time and trends.

Inspired by the needs of urban athletes and adventurers, these pants are crafted from our proprietary workwear-weight HSTech Denim fabric and are designed for maximum comfort and flexibility, without
compromising style.

HSTech Denim has a 13% stretch factor on its diagonal, in line with the stretchiest, most flexible men’s denim available.

These jeans are specifically engineered for the urban outdoors—ultra-durable, with the rugged, iconic 5-pocket silhouette expected from a classic pair of jeans, yet flexible enough to move with you wherever the day takes you. The Standard Issue Denim 001 jazzes up the traditional jean scene, serving up a recipe that suits both the adrenaline junkie and the serial Netflix binger. Whether you’re dodging taxis in the city streets or glued to your sofa, these jeans merge flair with function without breaking a sweat. The secret sauce? Their revolutionary HSTech Denim boasts a 13% diagonal stretch factor, aligning it with the stretchiest, most flexible men’s denim available, all while maintaining that timeless denim vibe with 98% cotton. It’s like your body got a hug from a cloud—comfortable, stylish, and ludicrously adaptive.

Standard Issue Denim 001 jeans are crafted with globally sourced, top – grade materials.

The Standard Issue Denim 001 comes in 8 sizes with one classic color option—and more of each color on the way, ensuring that these jeans are not just versatile in use but also in style. Each pair is crafted with sustainability in mind, featuring a circular product life-cycle to minimize environmental impact. They are vegan, manufactured ethically, and built to last through thousands of washes and tens of thousands of wears. This might just be the last pair of jeans you’ll ever need to buy. In the rare event they wear out, they can be returned to the manufacturers for repair or to receive a 10% discount on your next pair.

Talk about a chameleon of the closet! These jeans effortlessly flip between semi-formal and kick-back casual and are tough enough to take on the great outdoors. Thanks to their ninja-like 4-way stretch fabric, imagine jeans that could handle a yoga session. No belt? No problem. The ingenious split waist design ensures a snug fit, expanding or contracting with your every move—ideal for those post-buffet moments when you need just a little more room. They are kitted out with high-step knee darts for when you need to high-kick, zippered pockets for stashing treasures, and a slim profile to keep things sleek. The redesigned front pocket layout holds items securely, preventing them from running amok. Night owls, rejoice: there’s a reflective ankle strap for those after-dark escapades, plus a handy webbing key loop that keeps keys out of the way.

These jeans outperform typical denim, proving to be the Swiss Army knife of apparel. Ready for anything, they are equipped to accompany the most dynamic lifestyles, seamlessly blending durability with style. Whether you’re conquering a mountain or navigating city chaos, these jeans are designed to support your every endeavor, proving that style and function are inseparable. They are crafted by people who live and breathe adventures for today’s doers and dreamers, making the Standard Issue Denim 001 a true standout in the world of denim.

Click Here to Buy Now: $110 $130 ($20 off). Hurry, deal ends in 72-hours!

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Camper’s bliss: Nike’s convertible ISPA Metamorph Poncho will let you leave your tent at home

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If you don’t mind the inconvenience of hiking to a dramatic campsite in a waterproof robe hanging all the way down to your ankles, you could leave your tent home and just head out on your adventure wearing the Nike ISPA Metamorph Poncho. Watch closely! The reversible and convertible poncho, created by Nike’s innovative division, is completely unique in style and function. Made from multiple layers of weather-resistant materials, the wearable converts into a functional tent to ensure you’re covered from the elements whenever the need arises.

ISPA (Improvise, Scavenge, Protect, Adapt) is a Nike sub-label that has been pushing the bounds of design across all categories, especially footwear, for years now, always innovating to the discrete demands of the city dwellers. This time around, the target is the fashion-conscious adventurers who may prefer this – inconvenience for me – convenience on their camping adventures.

Designer: Nike ISPA

The stylish ISPA Metamorph Poncho, whether you agree or not, is definitely the ultimate piece of all-season gear that stands out for its convertible design. Provided in a grayish colorway, this reversible wearable is made from – ISPA special–layered lightweight nylon. This option along with a two-way zip closure makes the poncho water-resistant and capable of handling the elements both as apparel and as a sunshade or tent.

Speaking of which, the Metamorph Poncho has a detachable hood and comes complete with collapsable tent poles, so you can just take it off your body, pitch it, and forget about the world outside. All this convenience with Nike ISPA branding throughout the poncho (visible on the outside of the tent when pitched) scales the price way past $600 ($620 to be precise), but that seems somehow acceptable for the fact that this poncho can fully transform into a one-man tent.

The Metamorph’s versatility is not limited to its transformation into a tent. When you’re not hiking to a remote campsite, but only loitering in the market, the Nike poncho can swiftly transition into an easy-to-carry bag to haul your groceries. ISPA has made the poncho tent available, but stock’s running out fast.

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ALTO’s ART 01 is a Gallery of Time on Your Wrist Where Art Meets Precision

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In the ticking heart of the watchmaking universe, a bold new contender named ALTO—short for ‘Art and Limited Time Objects’—strides forward, intent on redefining the very essence of timekeeping. Thibaud Guittard, the visionary behind this audacious enterprise, brings a resume that reads like a passionate love letter to horology. His creation, the ART 01, is beautiful timepiece that’s a defiant manifesto of artistic and mechanical rebellion. With this spectacular debut, Guittard is doing more than just dipping his toes into the waters of watch design. Consider him diving in headfirst, ready to disrupt the calm surface with waves of beauty and unprecedented style, where we’ve seen others play it safe. This launch marks ALTO’s commitment to blending of art with the precision of timekeeping in ways previously unimagined.

Designer: ALTO + Thibaud Guittard

Picture this: The ART 01 is a watch that tells a story, one of art, ambition, and audacity. With its angular, octagonal embrace, it whispers tales of Greek temples and brutalist skyscrapers, daring its wearer to dream differently about the seconds slipping by. In my eyes, art meeting precision on the wrist is a visual feast for the heart and soul with every glance. It’s an invitation to explore a masterpiece of movement and a revolution in the reading of time.

Speaking of movement, the ART 01 features a mechanical marvel, expertly crafted by Nussbaumer and the esteemed Cercle des Horlogers in La Chaux-de-Fonds. This innovative movement redefines tradition with its automatic micro-rotor caliber, which powers the watch through a counterclockwise motion—an audacious deviation from the usual clockwise routine. This unique twist isn’t just a display of exceptional craftsmanship but also a bold break from the conventional, inviting admiration through the watch’s transparent sapphire back. Here, the unique and elegant architecture of the A01 movement is fully visible, turning the act of checking the time into an experience of aesthetic appreciation.

ALTO ART 01: Movement

The ART 01’s titanium case blends durability with elegance. It feels as if ancient sculptors and modern architects collaborated to mold its shape. Inside, the unconventional A01 movement features a micro-rotor that uniquely spins against the norm. Observing its secondhand moving counter to the usual tick-tock is like listening to a punk rock anthem amid classical music—it turns every tick into a statement of artistry.

Drawing inspiration from Greek sculptures and architecture, the dial is an art piece set against a matte black lacquered brass backdrop. The slatted openings allow for a captivating interplay between light and shadow, paying homage to light, a key artistic inspiration for the timepiece. Each glance at the wrist becomes a personal ticket to an ever-present performance where time, the star, plays its role with both elegance and edge.

The ART 01 timepiece will be produced as a limited edition, with only 25 numbered examples available. Each watch is priced at 18,450 CHF (approximately $20,286 USD).

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These quirky 3D printed spectacles have a unique sinewy design with no metal hinges

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Eyewear fashion, I believe, is a constantly evolving realm and a new contender has emerged, disrupting the status quo with its bold and distinctive design. Tangled Eyewear, as its name suggests, embraces the beauty found within the chaos, presenting a captivating blend of disorder and elegance that challenges conventional aesthetics. If you’re a fashion enthusiast, you’re going to love what’s coming!

Designer: Aleš Boem

When you first see Tangled Eyewear it definitely appears as a statement piece, commanding attention much like a messy situation draws our gaze. However, upon closer inspection, its intricate design reveals a harmonious fusion of chaos and sophistication. The chaos and elegance of its tangled frames serve as a poignant reminder that beauty can emerge from the most unexpected places.

The concept of an ‘organized mess’ is a familiar one to many, particularly in today’s fast-paced world. Just as we might navigate through the chaos of a cluttered room with ease, Tangled Eyewear invites us to embrace the beauty found within the tangle. Its intricate design echoes the complexity of modern life, yet within its chaos lies a hidden order waiting to be discovered.

Tangled Eyewear pushes boundaries with its embrace of disorder. Through high-end 3D printing techniques and unconventional shaping possibilities, each pair of Tangled glasses is a testament to the creative potential found within apparent disarray. The result is a dynamic design that captures the eye and sparks conversation.

What sets Tangled Eyewear apart is its commitment to both style and functionality. The ergonomically modeled frames cater to both prescription and sunglasses wearers, ensuring a comfortable fit without compromising on design. With frames and sides hand in hand, Tangled Eyewear offers a seamless blend of form and function.

One of the most impressive aspects of Tangled Eyewear is its versatility. Whether you’re attending a lavish party or a corporate event, these frames are sure to make a statement. The key lies in the choice of color, with options available to suit any occasion or outfit. From vibrant hues to understated shades, Tangled Eyewear offers a solution for every style dilemma.

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How the Rolex Pepsi Turned Me into a One-Watch Guy

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As someone who’s really into watches, I’ve had the chance to own and wear some pretty amazing pieces from big names like Omega, Audemars Piguet, and Rolex. Over the years, I’ve gathered quite a collection featuring everything from the sleek “Batman” GMT to the sturdy Submariner and the classic “Rootbeer” GMT with its distinctive nipple dial. But the Rolex 2018 GMT-Master II Mk1 edition, or the “Pepsi” as it’s fondly called because of its red and blue bezel, really changed the game for me. This watch turned me from a collector of many to a guy who mostly just wears this one. Well, two, if you count the practicality of an Apple Watch.

Designer: Rolex

Vincent Nguyen at the 2018 Pebble Beach Concours d’Elegance with Australian motorsport legend Mark Webber.

In 2007, my best friend and business partner for the past two decades, Ewdison Then, and I were bitten by the Rolex bug. We each bought the Rolex GMT-Master II with a black ceramic bezel, the reference 116710LN. This model marked a significant update in the GMT-Master II series, introducing Rolex’s Cerachrom bezel, a highly scratch-resistant and durable ceramic material. The “LN” in the reference number stands for “Lunette Noir,” French for “black bezel.” The model was lauded for its robustness, the sleek and modern aesthetic of the ceramic bezel, along with other enhancements like the improved 3186 movement and a more sturdy bracelet. Then, in a moment of madness, we sold them. Shortly after, Rolex discontinued the model, and the price skyrocketed. Let me tell you, if you ever find yourself in possession of a Rolex, remember this: buying a Rolex is like entering into a lifelong commitment, much like marriage. So, don’t sell it unless you’re ready for the heartbreak of seeing its price soar afterward!

Ewdison Then’s Rolex Batman

The Rolex GMT watch was intelligently designed in collaboration with Pan Am Airways for pilots requiring a functional and reliable timepiece to easily manage multiple time zones. This game-changing feature, introduced in the 1950s, still contributes to its enduring appeal today. The “Pepsi” model, identifiable by its distinct bi-color bezel, allows wearers to track day and night in another time zone at a glance. Additionally, there’s a fourth hand on the dial – the 24-hour hand, further enhancing its functionality. The vibrant splash of color on the bezel has become an iconic symbol in horology, adding to the watch’s overall appeal.

For me, the red and blue colors represent a balance between wealth and health, mirroring the concept of Yin and Yang. The vibrant, saturated MK1 bezel on my limited run spanning only a few months signifies wealth, passion, and power, reflecting the prestige of the Rolex brand. On the other hand, the soothing blue symbolizes health, tranquility, and stability, all critical to a balanced life. Similar to its ability to easily manage multiple time zones, the red and blue bezel embodies the pursuit of success and personal well-being, achieving perfect harmony.

It was deemed an instant classic when Rolex revealed the GMT-Master II “Pepsi” reference 126710BLRO at Baselworld in 2018. This exceptional model stood out from the crowd with its new-generation movement, the caliber 3285, and a significantly more robust mechanism ensuring an impressive power reserve of up to 70 hours. The thoughtful decision to pair this model with a five-link Jubilee bracelet, traditionally reserved for more formal, dressier models, was a respectful nod to Rolex’s rich heritage and a significant enhancement in both comfort and style.

Vincent Nguyen: Gobi Desert in Mongolia

Having accumulated over 4 million air miles and having the pleasure of visiting more than 45 countries, the practicality of the GMT function cannot be overstated. It has become invaluable for managing my life and work across various time zones. The GMT hand, which I keep set to Japan time, enables me to maintain a seamless connection with my business partner overseas. This ensures that I never miss a beat in our daily chats and collaborations, regardless of where my travels take me. From the vibrant, lively streets of Tokyo to the serene solitude of the Gobi desert or speeding down the Mulsanne Straight at Le Mans at 150 miles per hour, the Pepsi has proven itself as a dependable and trustworthy analog friend, with no need for charging.

I remember clearly that the day I added the Pepsi to my watch collection was magical. It felt like I had just ignited a rocket under my collector’s journey, blasting off into a whole new universe of style and sophistication. At that moment, I realized I had found the ultimate travel buddy who doesn’t even need a plane ticket or passport! Every glance at the watch face is like gazing through a window that opens up to a panorama of my life’s adventures. It’s the keeper of stories—each tick is a vibrant echo of distant places and the unique people I’ve encountered. It’s a portal to the countless miles I’ve traveled and the unforgettable moments that have sculpted who I am today. Its constant presence on my wrist during high-stakes negotiations, waiting for hours in between flights at airport lounges across the world, and tranquil evenings watching the sunset over the serene Pacific speaks volumes about its steadfast reliability.

From a technical standpoint, the watch’s overall design using stainless steel and movement strikes the perfect balance of rugged masculinity, complemented by its artistic craftsmanship. With its tough and scratch-resistant two-tone Cerachrom insert, the bezel is well-engineered and a piece of wearable art that holds up against the challenges of my adventurous lifestyle. It’s a feature that stands out for its ability to endure, from the freezing weather in the Alps to the intense demands of a day at a Japanese hot spring.

The Jubilee bracelet deserves a special mention—it’s a handsome piece of jewelry in itself. Comfortable enough for daily wear yet refined enough for a black-tie event, it seamlessly integrates into my lifestyle. It makes the wearing of the Pepsi feel like an extension of myself—an essential trait for someone whose life is in constant motion. The Jubilee’s sophisticated, five-piece link design offers a level of sophistication and elegance that the more utilitarian Oyster bracelet can’t match.

The Rolex GMT 126710BLRO masterfully intertwines a tribute to its historical roots with a persistent analog heartbeat, anchoring me to reality irrespective of the spectrum of my adventures. While I appreciate the ongoing advancements in horology, this specific Pepsi timepiece, not any others out there, remains the unrivaled highlight of my collection – both past and present. It stands as a constant in a rapidly changing world, symbolizing reliability, functionality, and a profound connection to all the places and moments that have shaped my journey.

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Copper jacket can protect you from the weather and diseases (even in space)

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Jackets are more than just fashion accessories, especially if you live or visit areas with extreme weather conditions. We’re seeing a lot of brands that come up with lines that can withstand the cold, rain, snow, etc but also will make the wearers look good when sporting them. Volleback is one such brand and we’ve seen several products from them that use materials that are not the usual we see in most of these apparel. Now we’re getting a Full Metal Jacket that is made from one of the most advanced materials available – copper.

Designer: Volleback

When you think of a jacket made from copper, you might think it’s something pretty heavy and bulky. But the process that they made to use copper in this jacket line is pretty interesting. They used 11 kilometers of copper for each jacket, using copper that is both extremely strong and malleable at the same time. Rods of electrolytic industrial copper pass through a machine repeatedly and turns them into thin copper strands. These yarns are then layered with thin coats of lacquer and go through a 6-day curing process and then laminated with an advanced waterproof and breathable membrane called c_change®.

The entire jacket is made from 59.5% copper, 20% polyurethane, 20% polyamide, and 0.5% other metals and is waterproof (fully seam-sealed), windproof, and breathable. Each Full Metal Jacket has 2 fleece-lined zipped side pockets; 2 giant front bellows pockets with angled storm flaps, 2 zipped upper chest pockets concealed behind storm flaps, and 1 zipped internal pocket. Despite the seemingly heavy material and all these features, the jacket is not bulky at all and looks pretty lightweight. There are three colors available – black, copper, and silver.

The reason why they chose copper as a material for this edition is that it can be used for disease-resistant clothing since it’s biostatic. In fact, NASA is now experimenting with the material to create medical instruments that can be used in the International Space Station to protect astronauts. So if we eventually get to space in the future, then this jacket can also help protect us from infection and diseases.

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