A gaming chair plays a crucial role in your overall experience. Whether you’re powering through marathon sessions or just enjoying a few casual rounds, the chair you use significantly impacts your comfort and performance. The TGIF T0 is built with precision to offer a complete ergonomic solution designed to combat fatigue and ensure unparalleled comfort for professional players. With years of development and input from professional esports players, this chair quietly challenges the norms and sets a new standard in gaming chairs. By incorporating advanced technology and thoughtful design, the TGIF T0 disrupts conventional expectations, supporting your body through hours of gameplay and perfectly fitting the needs of modern setups.
TGIF’s experience managing a professional esports club provided deep insights into gamers’ specific needs, directly influencing the TGIF T0’s design. Professional players were involved throughout the development process, testing the chair and offering feedback that shaped its final form. This close collaboration has resulted in a chair that truly meets the demands of professional gamers, making the TGIF T0 a product born from the world of esports.
Aesthetics and Design: Where Style Meets Function
Seamlessly integrating into any gaming setup, the TGIF T0 has a sleek, modern design characterized by sharp lines and angular forms. It’s tailored to suit the gamer’s environment, offering visual appeal and functional performance. Beyond gaming, its versatile design makes it an ideal choice for office use, providing the same level of ergonomic support and comfort in any professional setting.
The TGIF T0 is only available in black, while the TGIF T0 Max is offered in gray. The finishes resist wear and tear, ensuring the chair maintains its new appearance even after heavy use. The base is built for durability and strength, with casters that glide smoothly over various floor surfaces.
Ergonomics: Science in Every Curve
This gaming chair is meticulously crafted with a strong focus on ergonomics. Engineered to endure the demands of extended gaming sessions, it reflects insights from the professional esports community. Unlike traditional chairs that prioritize appearance over functionality, the TGIF T0 is designed to support the body’s natural curves.
At the core is the TGIF T0’s proprietary patent—Dynamic Seat-Back Sync technology—a significant breakthrough in ergonomic design. This system ensures that the seat back and base move with your body, aligning with the spine’s natural shape and reducing pressure points. Whether leaning forward or reclining, the chair adjusts to your posture, enhancing stability and maintaining ergonomic alignment.
Traditional gaming chairs often lack these ergonomic elements. While they may boast flashy designs, their functionality frequently falls short. Most of them rely on rigid steel frames that don’t offer the necessary flexibility or adaptability. This lack of movement can lead to discomfort, as the chair doesn’t sync with your body’s natural motions, causing strain over long periods.
Moreover, they typically use basic foam padding that fails to provide the advanced support found in the TGIF T0. Over time, this foam can lose its shape, leading to discomfort and pressure points. Without an ergonomically designed base, these chairs might force you into awkward postures, increasing the risk of fatigue and long-term issues like back pain.
A wrap-around dual-lumbar support system provides continuous and reliable support to your lower back. The front lumbar cushion cradles your spine while rear support kicks in as you recline. This setup ensures that your lower back stays well-supported and comfortable, whether sitting upright or leaning back.
In comparison, competing gaming chairs often offer only a fixed lumbar pillow that doesn’t adjust or align properly with your spine. This can result in inadequate support, leaving your back vulnerable to discomfort and strain.
Additionally, the seat includes segmented, dual-softness cushioning that effectively addresses the hips and thighs’ distinct shapes and pressure points. The wide seat cushion provides ample space, offering increased comfort and freedom of movement, ensuring you remain comfortable even during lengthy gaming sessions. This design evenly distributes pressure while conforming to the body’s curves for maximum comfort, reducing discomfort during long periods of sitting. Fully adjustable armrests allow you to find the perfect height and angle, easing the strain on your shoulders and wrists.
Many gaming chairs have narrower seats, which can feel restrictive and limit cushioning flexibility. This design makes these chairs less comfortable, particularly for users with larger body frames or frequently shifting positions. Additionally, the armrests typically offer minimal adjustability, failing to meet the diverse ergonomic needs of all gamers.
Material Matters: Comfort Meets Durability
High-quality materials are key to the TGIF T0’s comfort and durability. The chair uses a highly breathable mesh material, a superior alternative to traditional PU leather, that regulates temperature and humidity, keeping the seat surface dry and comfortable all day long. The mesh minimizes deformation over time, enhancing durability and resilience and ensuring consistent support and comfort for years.
For those seeking extra comfort, the TGIF T0 Max version includes slow rebound memory foam in the headrest and cushion. This space-tech memory foam evenly distributes pressure, reducing strain on pressure points and making sitting more comfortable. The memory foam is also durable, maintaining its shape and support over time.
Moreover, the TGIF T0 Max introduces a signature thermal-relief feature that delivers gentle heat directly to the lumbar region. This targeted heat therapy helps alleviate muscle fatigue, promotes better posture, and improves blood circulation during extended sitting. It’s particularly beneficial for those who experience lower back discomfort, providing soothing warmth that helps relax muscles.
Unlike traditional gaming chairs that often rely on non-breathable PU leather, which can trap heat and moisture, this chair features breathable mesh fabric that keeps you cool and comfortable. It’s also built with durable materials to maintain its integrity over time, preventing sagging and wear commonly seen in less advanced options.
Adding to its durability and quality, the TGIF T0 is backed by the industry’s most rigorous testing standards. The chair has undergone extensive BIFMA and SGS testing, achieving the highest quality certifications. After thousands of test iterations, the TGIF T0 exceeds expectations by delivering exceptional performance and longevity you can trust.
Practical features are built in to enhance the gaming experience. Extensive testing with gamers revealed that many prefer to rest their feet on the chair base while playing, leading to a 58-degree inclined base design. This provides a stable and comfortable footrest, reducing leg fatigue and improving posture.
Advanced Features: Enhancing the Gaming Experience
The TGIF T0 comes packed with features to improve your gaming experience. The chair offers customizable settings, allowing users to adjust it to their needs and preferences. The recline function can be set to various angles, and a tilt mechanism can be locked in place or left to rock freely.
The TGIF T0 Max further elevates the experience with additional features, including the built-in thermal relief system, enhanced lumbar pad developed in collaboration with a professional sports rehabilitation center, and the Wintex mesh fabric that offers superior elasticity, breathability, and durability.
Which TGIF T0 is Right for You?
Choosing the TGIF T0 gaming chair means investing in a well-designed option that augments your gaming sessions. Its ergonomic design, high-quality materials, and practical features meet gamers’ needs.
If features like thermal relief, upgraded lumbar support, and advanced materials are top priorities, the TGIF T0 Max is ideal. For those who want comfort and ergonomic support without extra features, the TGIF T0 is a strong option. Choose the TGIF T0 series to make every gaming session more comfortable. Whether you’re a professional esports gamer or a casual player, this chair is designed to meet your needs.
Paper notebooks are in again, though some would argue they never really went out of fashion. Even with the inherent limitations of the medium, there is just an unbridled joy in putting pen or pencil to paper that has not yet been sufficiently replicated by the most advanced technologies and designs. In a way, notebooks have also become a reflection of the owner’s own self, while also acting as a gateway to their own inner world, their thoughts, their dreams, and maybe even their own self-image. Some people like their notebooks and their covers plain, while others opt for designs that display their interests and loyalties. Still, others treat their notebook covers like a blank canvas ready to tell their life story through stickers and art. This rather distinctive Japanese-inspired notebook tries to tell a different story, one that aims to inspire the owner to not only rise from the ashes but also embrace their own imperfections.
Ceramic pots have great value not just because of their intricate, often hand-made designs but also because of their fragility. A single drop or hard bump is enough to break a beautiful vase, and most people simply throw these away, even if there’s just a crack. The Japanese, however, aren’t ones to dispose of what can still be repaired, and so the famed kintsugi, the traditional art of repairing pottery, was born. In a nutshell, this art uses golden lacquer to patch up and cover cracks, resulting in a piece of pottery that is even more beautiful because of its obvious flaws.
Over time, kintsugi became a symbol of embracing imperfections and self-healing, and those are the sentiments that this golden healing notebook attempts to convey. Using an equally traditional screen-printing method, wriggling lines of gold are painted on the notebook’s plain black cover, mimicking the cracks covered up by lacquer in a kintsugi masterpiece. And as with cracks, there is no uniformity or pattern to the branching lines, giving it a sense of randomness that you would find in nature itself. It’s a striking visual, with the gold contrasting with the black, that evokes both awe and wonder, subtly leading the mind to deeper thoughts.
The notebook’s theme of recovery and revival goes deeper than the cover. The paper used inside is bagasse which is made from the residue produced during sugarcane extraction. Instead of creating new paper from virgin pulp, it reuses what has been discarded, trying to make whole what was broken. In its own small way, it helps heal the planet’s cracking health, patching it up in small beautiful pieces rather than in one grandiose but ineffective sweep.
The kintsugi notebook embodies not only a traditional Japanese practice but the very highlights of Japanese culture itself. It is the perfect example of Japanese minimalist design, the frugality and efficiency of its people, as well as the profound thinking they can evoke from just a few simple symbols and materials. Whether you’re writing down your most secret thoughts, planning out your day ahead, or simply scribbling ideas and dreams, the notebook’s beautiful recycled paper invites you to let your pen roam free on the page, while the seemingly cracked cover exhorts you to embrace even the flaws that could, someday, lead to a beautiful design.
If you love spending your downtime binging on Netflix shows or building LEGO sets for fun, then you’ve reached the right spot. This collection includes five spectacular designs where the world of Netflix meets the haven of LEGO! That’s right, we’ve curated a collection of super fun, detailed, and intricate LEGO collections based on some iconic TV shows and movies. From a LEGO model of the 99th precinct from Brooklyn 99 to an amazing set of the Central Perk Café from Friends – this collection of fantastic LEGO builds is a must-have for the Netflix-binging adults out there.
1. LEGO Brooklyn 99
If I had to pick a comfort show – it would be Brooklyn 99 for me. So you can imagine my excitement when I discovered that LEGO builder Ben Fakhauser has created an amazing build for it! The LEGO model includes the entire 99th precinct, including all the different rooms and characters as well. The build is extremely precise and intricate, consisting of everything – ranging from the bullpen to the printer room, and the captain’s office. Secret details like Holt’s pet corgi Cheddar were integrated as well.
2. LEGO Downtown Abbey Set
LEGO builder BRO3 built a dedicated LEGO set for the historical drama series Downtown Abbey to celebrate the show’s 15th anniversary! This marvelous set displays the old Highclere Castle and is truly detailed. It includes the massive Crawley family, even the butlers and the castle caretakers who are the main cast of the show. The set contains multiple rooms, and 15 minifgures or 16 if you count the dog Pharaoh. It even contains Lady Mary’s bench.
3. LEGO Godzilla
This LEGO version of Godzilla is the first LEGO Godzilla out there, even though there have been ten or more movies already. The build was created by the LEGO lover Matthew Esposito, and it is a small-scale variant of the city-destroying reptile. The LEGO Godzilla is inspired by the ‘King of Monsters’ Godzilla from the 2019 movie. It is a couple of inches tall, equipped with a heavy body and long ass tail. The Godzilla can blow blue flames as well!
4. LEGO Men in Black
Created by the KostyanMan, this custom set of Men in Black depicts the final battle of the first movie in the MIB movie series. It involves MIB agents K and J, driving on a hyperdrive car to the park, to save the world from an evil alien monster! The set includes a diorama with decorations, transforming LTD, the Bug, and some Easter Eggs too. The mini-figures include Agent K, Agent J, Dr.Laurel Weaver, Frank the Pug, and a couple of other characters. J is also holding a baby squid in his arms!
5. LEGO Central Perk
Another LEGO fan created a collectible model of the Central Perk Café to celebrate the 25th anniversary of the iconic show! You can build the legendary TV set, and relive hilarious moments with this detailed building toy. It includes a stage for musical performances, allowing Phoebe to stand tall and sing her legendary songs. The set also includes the iconic seating area, which is removable for easy play. It includes 7 minifigures – Ross, Chandler, Joey, Monica, Phoebe, Rachel, and Gunther!
You thought a $500 pair of wireless headphones was expensive, think again. Bang & Olufsen just introduced the Beoplay H100, their flagship headphones with a design that gives legacy tech brands a run for their money. The Beoplay H100 comes with a gorgeously premium design, with lambskin leather and hardened glass parts, along with a rotating crown surrounding the earpiece that feels a lot like something Apple should have done with the AirPods Max. The only catch, is that the Beoplay H100 has a $1549 price tag – something which might deter most people, but will attract the kind of moneyed audiophiles who trust B&O with building their audio gear – not some vacuum-cleaner brand.
Designer: Bang & Olufsen
The Beoplay H100’s design evokes the same sense of iconic minimalism as its other high-end speakers. With a focus on using premium materials, including an aluminum outer shell, lambskin leather accents, and hardened glass, these headphones prioritize both comfort and durability. The glass touch interface is not only functional but visually striking, offering a tactile experience that complements the device’s overall aesthetic. Bang & Olufsen has maintained their signature Scandinavian design sensibility by offering the H100 in three distinct colorways—Infinite Black, Hourglass Sand, and Sunset Apricot—each of which adds its own twist to the luxury audio market. Infinite Black, for instance, pays homage to Bang & Olufsen’s classic design aesthetic, while Hourglass Sand and Sunset Apricot bring in lighter tones that feel sophisticated yet understated.
For that price, you’d expect audio mastery… something that B&O takes pretty seriously. Inside the sleek aluminum grills are 40mm custom-made titanium drivers, tuned by Bang & Olufsen’s own tonmeisters, offering a Hi-Res sound experience that reaches up to 96 kHz / 24 bits.. This technical backbone ensures that whether you’re listening to complex musical compositions or handling a phone call in a crowded environment, the sound remains crisp, clear, and dynamic. The integration of Bang & Olufsen’s EarSense technology adds a layer of personalization, dynamically adapting the sound output to the wearer’s unique fit. This real-time adjustment is coupled with advanced noise cancellation, supported by 10 studio-grade microphones. This level of precision allows users to switch seamlessly between an immersive audio experience and the surrounding world through a simple gesture.
The H100 also supports Dolby Atmos for a state-of-the-art spatial audio experience, further enhanced by head-tracking technology. Whether you’re immersing yourself in a cinematic soundtrack or a live concert recording, the H100 promises to deliver sound as it was meant to be heard.
“Beoplay H100 elevates what we have accomplished over the past ten decades and defines our future: an era where beautiful sound is built to last. It represents the true potential of what a Bang & Olufsen audio wearable can be, and we cannot wait to bring the headphones to our customers,” says Bang & Olufsen CEO Kristian Teär. “Drawing inspiration from the unparalleled performance of our Beolab speakers, our iconic designs from the past and the modular construction that embraces material excellence and circularity, Beoplay H100 truly embodies our design and innovation capabilities.”
When the headphones are stored in their sleek leather case, they enter a low-power mode, extending their standby time to an impressive 90 days. If placed within the case, the H100 can remain powered off for over a year. This attention to detail, combined with a five-hour playtime after just five minutes of charging, makes the Beoplay H100 a practical choice for users who are always on the move. The headphones are also designed with user-replaceable parts, allowing for easy maintenance of components like the inner headband and earpad cushions. This ensures that the H100 will last well beyond most other wearables, which you’d obviously want from a pair of premium headphones.
The H100 is built on Bang & Olufsen’s new software platform for wearables, ensuring that it remains future-proof with the ability to receive upgrades over time. This means that as new technologies emerge, your Beoplay H100 headphones can evolve with them, making this an investment not just in a product, but in the future of audio.
The Beoplay H100 is available starting September 3, 2024, with a recommended retail price of £1,299 / €1,499 / $1,549 / CAD 2,199 / ¥11,598 CN. These headphones are available in Bang & Olufsen stores and online.
Tactical knives have become an important part of people’s tool kits, whether they’re for cutting through rope, preparing food outdoors, or even carving wooden figures and toys. Many EDC knives try to appeal to common aesthetic tastes, offering designs that look suave and sometimes even luxurious rather than the rugged style that usually comes to mind. While there’s definitely nothing wrong with a variety of designs, there are times when you want a knife that doesn’t try to hide its sharpness, strength, and tactical versatility. That’s the kind of experience that the new Tekto A7 Zastava brings to the table, an automatic out-the-front switchblade that delivers performance, reliability, and handsome good looks that proudly display its battle-hardened heritage.
Outdoor ruggedness has a negative connotation of looking rough, unpolished, and unappealing. The Tekto A7 Zastava clearly lays those doubts to rest with a design that evokes a sense of sophistication without hiding its robust nature. It takes its cue from the design of the iconic Zastava M70 rifle, particularly in the wood inlays that grace its sides. Each inlay varies in grain and actual color, which makes each A7 Zastava OTF knife a one-of-a-kind item. The wood material also beautifully contrasts with the dark black handle and blade, giving it a premium appearance that will make it the star of your EDC collection.
Made from premium S35VN steel, the blade offers two versatile configurations—double-edged dagger and spear point—delivering superior strength and precision.
Of course, this tactical knife isn’t made just to be displayed, and its blade is ready to prove its mettle, whatever the task it faces. Made from high-performance S35VN steel, the 3.6-inch titanium-coated blade isn’t just sharp and tough but also offers excellent wear and corrosion resistance. Available in spear and double-edged dagger point configurations, the A7 Zastava OTF knife offers the versatility you need to meet the challenges of any outdoor task or mission.
Despite its powerful disposition, the A7 Zastava is designed to be easy to use and, most importantly, safe and secure. Jimping points on the handle offer a secure grip, and the contoured button delivers not only a smooth and reliable operation but also a satisfying feeling with every deployment. A reversible clip secures the knife in your pocket or bag and accommodates both left-handed and right-handed users. Last but not least, a tungsten glass breaker is integrated into the handle, making emergencies less stressful. With this variety of features, you get not just a tool but a dependable partner that’s ready to cut through tasks and challenges wherever you go.
With an exceptional blade and handsome looks, the Tetko A7 Zastava OTF knife elevates tactical knives from just cutting tools into works of high-quality craftsmanship. From the strategically placed jimping to the wood inlays to the reversible clip, Tekto’s meticulous attention to detail and partnership with Zastava Arms has given birth to an automatic tactical knife that exudes a character that is both rough yet elegant at the same time. Whether you’re camping outdoors, crafting a project, or responding to a crisis, the Tekto A7 Zastava OTF knife delivers the performance that you need in a stylish yet powerful design that will appeal to pros and enthusiasts alike.
I’m a 90s kid myself, but the beauty of growing up in the 90s was to see sitcoms building on the success of great comedies of the 70s and 80s. I was raised on Full House, Cartoon Network, and Nickelodeon, but also on the greats before it – Diff’rent Strokes, Small Wonder, Three’s Company, and Golden Girls. I was raised on these shows because of how mom would watch them on TV, while I hung around in the background, chuckling away at funny moments. Decades later, LEGO sets like these bring back that familiar feeling, as they capture the intricate details of our favorite shows. Designed by Martin_Studio, this fan-made recreation of award-winning show Golden Girls captures the iconic kitchen setting where protagonists Dorothy, Blanche, Rose, and Sophia tackled important issues like aging and friendship in a way that was both relatable and uplifting.
Designer: Martin_Studio
“The Golden Girls won Emmys and Golden Globes, showcasing its quality and impact on television. The show’s clever writing, exceptional performances, and heartfelt storytelling have left an enduring legacy that continues to delight audiences,” says designer Martin_Studio. “A LEGO set based on the show would not only celebrate its remarkable history but also offer a unique way for fans to engage with it.”
Imagine building the iconic Miami home of Dorothy, Blanche, Rose, and Sophia with LEGO bricks. This fan-made set offers a detailed recreation of the show’s most recognizable rooms, from the cozy kitchen where countless conversations were shared over cheesecake to the sun-drenched lanai where the girls enjoyed their morning coffee. The minifigures, each with their own distinctive personalities captured through facial expressions and accessories, would allow fans to recreate their favorite scenes or create new adventures entirely.
Beyond the nostalgia factor, a Golden Girls LEGO set offers a delightful building experience for fans of all ages. Although Martin_Studio doesn’t declare how many pieces the set uses, it caters to both casual builders and experienced LEGO enthusiasts. The building process itself is a fun and engaging activity, allowing fans to relive cherished moments from the show while putting their creativity to the test. The kitchen scene even features studio lights on the top, bringing the feeling of being on set down to the small LEGO mini-scale.
The appeal of this potential set extends far beyond just fans of the show too. LEGO is known for its ability to bridge generations through its building sets, and a Golden Girls set could be a wonderful way for families to connect. Parents who grew up watching the show can introduce their children to the characters and themes in a new and interactive way, quite like the Full House LEGO Ideas set we covered just last month. Building the set together can spark conversations about friendship, aging, and the enduring power of laughter.
The LEGO Ideas Golden Girls set is currently a submission on the LEGO Ideas forum, where fans build and share their own creations with the global LEGO community. You can vote for the set on the LEGO Ideas website, and if it hits the 10,000 vote mark, LEGO might turn it into a retail kit for everyone to buy!
Early Mechanical Shox Prototype (1981) from the Department of Nike Archives
Nestled in an unassuming building, Nike’s top-secret design archive, known as the Department of Nike Archives (DNA), houses a treasure trove of over 200,000 rare artifacts. From never-before-seen sneaker prototypes to the original Nike “swoosh” sketch, the DNA is a sneaker lover’s paradise. Recently, the DNA opened its doors to curators for the first time, leading to the creation of the groundbreaking exhibition, “Nike: Form Follows Motion.” For the first time, Nike has opened its doors to a select group of curators who have scoured these holdings to create an exhibition at the Vitra Design Museum in Germany. The exhibition offers a rare glimpse into the brand’s history and design philosophy.
Set to run from September 21, 2024, to May 2025, the exhibition is the first of its kind dedicated solely to Nike. It traces the company’s journey from its founding in 1964 to its current position as the largest apparel company in the world. Curated by Glenn Adamson, who also co-edited a book to accompany the exhibition, the show seeks to explore Nike’s unique approach to design. According to Adamson, Nike’s design thinking is intensely creative and complex, rivaling that of any other company in the industry. The exhibition is structured into four chronological sections, each representing a significant phase in Nike’s evolution.
“Nike: Form Follows Motion” is divided into four chronological sections: “Track,” “Air,” “Sensation,” and “Relation.” The first section, “Track,” offers a look at Nike’s early years when jogging was a niche activity. This period is marked by the brand’s first product innovations, including the release of the waffle-soled trainer in the early 1970s. The next section, “Air,” covers Nike’s expansion into sports advertising, bolstered by high-profile partnerships with athletes like Michael Jordan. The “Sensation” section focuses on Nike’s extensive sports research programs, highlighting the brand’s commitment to pushing the boundaries of performance wear. Finally, the “Relation” section reflects on Nike’s history of collaborations with external designers, showcasing the brand’s willingness to embrace new ideas and technologies.
To create this exhibition, Adamson made several trips to the DNA, where he had access to materials that had never been publicly displayed. The archive itself is unremarkable from the outside, but inside, it’s a veritable wonderland for sneaker enthusiasts. The space is filled with moving shelves, each stacked with shoeboxes containing some of Nike’s most significant designs. Among the highlights are prototypes of the Air Force One that never made it to market and the original stock of the Air Max shoe, known for its revolutionary see-through soles designed by aeronautical engineer Frank Rudy.
Sketch of Air Max, Tinker Hatfield (1986)
The exhibition also features deadstock shoes and prototypes that have remained hidden in the DNA until now. These include early mechanical prototypes of the Shox line, which featured external shock mounts designed to improve athletic performance. Adamson describes one such prototype as a “Frankenstein object,” a bizarre yet fascinating piece of Nike’s design history that had to be included in the exhibition (image at the beginning).
In addition to these historical artifacts, the exhibition also offers a keen insight into Nike’s current design practices. One of the most impressive innovation centers is the Nike Sport Research Lab (NSRL) in Beaverton, Oregon. The 85,000-square-foot facility is equipped with cutting-edge technology, including hundreds of cameras and dozens of force plates that track athletes’ movements. The insights gathered from this research are used to develop new products like the Vapormax running shoe, which is one of Nike’s most studied shoes to date.
Nike: Form Follows Motion comes at a crucial time for the company. In recent years, Nike has faced challenges, including supply chain issues and increased competition from other running shoe brands like Hoka and Brooks. Despite these obstacles, Nike remains committed to innovation. The company recently launched an AI platform called Blackbox to aid in the design of new products. According to CEO John Donahoe, Nike is poised to make a comeback with bold, new releases that will once again set the standard in the industry.
As the Internationale Funkausstellung Berlin (IFA) gears up to celebrate its 100th anniversary, the tech industry focuses on Berlin, where tradition meets innovation. IFA, one of the world’s leading trade shows for consumer electronics and home appliances, has long been a platform where global brands showcase their latest innovations, set trends, and connect with industry professionals and consumers alike. It’s an event that shapes the direction of technology, influencing the products and services that will define the market in the years to come. Leading this transformation into its next century is Leif Lindner, the CEO of IFA Management GmbH since October 1, 2023. With over 25 years of industry experience, including a significant tenure at Samsung Electronics Germany, Lindner brings a wealth of knowledge and a strong network to his role as CEO. His experience in multicultural settings enhances his leadership as he guides IFA into a new era. In this interview, I explore how Lindner balances IFA’s storied history with a fresh approach to ensure it remains at the forefront of global technology showcases.
Vincent Nguyen:Good afternoon! Thank you for taking the time to chat with me. You’ve been traveling all over the world recently. Is this normal for a CEO in your position, especially right before the show?
Leif Lindner: “Yes, it’s part of the job. I’ve been with IFA for a relatively short time, but given the importance of the 100th anniversary and the transition we’re going through, it’s crucial for me to be hands-on.”
This response underscores Lindner’s commitment to being actively involved in the evolution of IFA during such a pivotal year. His hands-on approach ensures that the event reflects his vision and strategy. Adapting and leading from the front is essential in an industry as fast-paced as technology.
Leif Lindner traveled to Tokyo with Jan Kronenberger (IFA, Head of PR and Content) to promote IFA Berlin.
Nguyen:How does IFA plan to balance the needs of big brands with the rising importance of smaller innovators?
Lindner: “Smaller brands can become significant players quickly, and they need special attention. At the same time, we must keep our mature, long-term partners in the spotlight.”
Lindner’s strategy to balance attention between established giants and emerging innovators is crucial. It shows that IFA is a platform where future technology leaders can emerge, ensuring that both new and established companies have the space to thrive. His approach fosters an environment where innovation from both large corporations and smaller, agile startups can flourish.
A prime example of a growing brand poised to make a significant impact at IFA 2024 is Narwal, a company that has rapidly ascended to the forefront of the smart home cleaning industry since its founding in 2016 in Shenzhen, China. Narwal is set to unveil its latest groundbreaking innovation in the smart home cleaning sector at IFA 2024 in Berlin, and we’re looking forward to seeing what they have in store. Its pioneering products, such as the world’s first self-cleaning mop and vacuum robot, highlight the company’s success. With over 1,200 international patents and a team of more than 700 R&D engineers, Narwal showcases the kind of innovation and technological leadership that IFA aims to highlight. The brand has received significant industry recognition, winning prestigious awards, including the CES Innovation Awards, Red Dot Design Awards, and the Edison Gold Award.
Narwal’s strategic expansion into key markets like North America, Europe, and Asia has solidified its leadership in the smart home sector. In Europe, particularly Germany, the company has built strong partnerships with major retailers like OTTO, MediaMarkt, and Saturn, making its products widely available. By investing in local research and partnerships, Narwal’s long-term vision focuses on further growth in Europe, with Germany as a crucial market. This commitment to meeting European consumers’ needs and delivering intelligent cleaning solutions aligns with the innovative spirit that IFA showcases.
Narwal’s mission is to give people more freedom to do what they love and with who they love.
Nguyen:Can you explain the rebranding process you’ve initiated? What is your vision for the new IFA?
Lindner: “We wanted to create a visual identity that’s more colorful and youthful, while also incorporating entertainment into the show. We want IFA to be seen not just as a tech show, but as a cultural event that resonates with younger audiences.”
The rebranding of IFA is about transforming the event into something that resonates with the next generation of tech enthusiasts. By incorporating elements of entertainment and culture, Lindner is positioning IFA as a multifaceted experience rather than just an exhibition. This approach aligns with broader trends where the lines between technology, culture, and lifestyle are increasingly blurred, making IFA a must-experience event.
As part of the IFA 100 celebrations, the “IFA 100 Years The Exhibition” reflects this transformation. After a successful summer run at Bikini Berlin, the exhibition now opens its doors to all IFA visitors at the Palais. This exhibition goes beyond commemorating IFA’s centennial—it sparks a dynamic dialogue at the intersection of technology and creativity, encouraging attendees to explore innovation’s impact on our lives.
Eight Berlin-based artists were engaged to interpret IFA’s history and future through art, each piece representing a distinct theme. Their works, accessible to Berliners and international visitors, draw from an inspiring past and a visionary future. The exhibition also features extraordinary technology exhibits that offer a glimpse back to the beginnings of technology, bridging the gap between past and future innovations.
Visitors can even take a piece of the exhibition home by creating their own personal AI avatar with the IFA avatar generator, highlighting the event’s integration of cutting-edge technology with personal and creative expression.
The themes explored by the artists include:
Radio, where the journey from early broadcasting to the era of podcasts, highlights the social relevance of media and its evolution. Video, an exploration of the transition from black-and-white television to on-demand video services, illustrates the evolution of visual media. Audio, which celebrates music from vinyl records to cloud streaming, captures sound’s emotional and experiential aspects—online, showcasing the transformative impact of the Internet and digitalization on society, from early telecommunication to the Internet of Things. Computers and Games offers an artistic take on the evolution of gaming and computing, from home PCs to mobile gaming and digital culture. Digital Lifestyle, portraying the smartphone’s role in shaping global, connected lifestyles, from telephony to social media and AI. Home Appliances & Networking, examining the evolution of household appliances, from traditional stoves to smart home networks. Finally, Creation & Social Media digs into content creation in the digital age, from analog photography to influencer-driven social media.
Bryan Adams concert at IFA 2024
IFA 2024 will also feature a special open-air concert by Bryan Adams at the Sommergarten Stage, adding a lively cultural dimension that sets the tone for the event. This reflects Lindner’s commitment to reimagining IFA as a vibrant experience that blends technology with entertainment and appeals to a diverse, younger audience, ensuring its relevance as it enters its second century.
Nguyen:How do you plan to address the risk of losing pillar brands that have supported IFA over the years?
Lindner: “It’s a real concern. We’ve already seen some brands pull out in recent years. My job is to bring them back by proving that we understand the changing landscape and are evolving to offer more value.”
Lindner’s candidness about the challenges IFA faces highlights his proactive approach to leadership. His focus on evolving IFA’s value proposition to re-engage these key brands demonstrates that he’s not content with maintaining the status quo. He’s actively seeking to adapt IFA’s offerings to better align with the needs of today’s tech giants. This strategy is vital for keeping IFA relevant in an industry constantly in flux.
Nguyen:Are you expanding IFA’s global reach, particularly in regions like India or China?
Lindner: “This year, we’ve focused on balancing our exhibitor base, especially bringing back more Korean, Japanese, and Taiwanese brands. India has a lot of potential, but we need to approach it with a full-speed strategy, which requires the right local partnerships.”
This strategy to expand IFA’s reach into Asia reflects an understanding of where the future of technology is being shaped. By strengthening ties with key markets like Korea, Japan, and Taiwan and recognizing the potential in India, Lindner is ensuring that IFA remains relevant on a global scale. His emphasis on local partnerships shows a thoughtful, sustainable approach to expansion, extending IFA’s influence well beyond Europe.
IFA Global Press Conference – Shanghai 2016
IFA Global Press Conference – Shanghai 2016
Nguyen:IFA often coincides with Labor Day in the US. Has the show always been scheduled during the first week of September?
Lindner: “Yes, it has traditionally been around this time. The dates for the next several years are already fixed. While it’s a challenge for US companies, especially with Labor Day, we believe this timing is right overall. The first week of September positions IFA at a critical juncture in the calendar, just before the peak sales season in Europe. This timing allows brands to showcase their latest innovations and launch products when consumer interest is at its highest. It also gives companies the opportunity to generate buzz and secure media coverage ahead of the crucial fourth quarter, which is often a make-or-break period for many in the consumer electronics industry.”
IFA Messe Berlin
Lindner elaborated on the rationale behind maintaining this traditional schedule despite potential conflicts for some international participants. He emphasized that the timing of IFA is not arbitrary; it has been carefully chosen to align with the European market’s key sales cycles. This alignment ensures that the event remains strategically positioned to offer maximum value to exhibitors and attendees. By scheduling IFA just before the peak sales season, the event becomes a pivotal platform for brands looking to make significant announcements and capture the attention of both the media and consumers at a time when it matters most.
He acknowledged the challenges that this timing presents for US companies, particularly given the overlap with Labor Day, a major holiday in the United States. However, the benefits of holding IFA during this period far outweigh the drawbacks. The fixed schedule allows companies to plan their product launches and marketing strategies well in advance, ensuring they can fully leverage the opportunities that IFA presents.
Moreover, Lindner pointed out that the consistency of IFA’s schedule has helped to establish the event as a key fixture in the global tech calendar. Companies and industry professionals know exactly when to expect IFA each year, which has contributed to its reputation as a must-attend event for anyone involved in the consumer electronics sector.
Vincent:There’s often a comparison between IFA and CES, especially since they’re so close together. How do you handle the competition, especially for brands that might only have the budget for one major event?
Lindner: “I believe IFA and CES can coexist because they serve different focuses. IFA is a comprehensive showcase right before the peak sales season in Europe, which is crucial for many brands.”
Lindner’s perspective clearly explains how IFA differentiates itself from CES. By emphasizing IFA’s unique timing and focus on the European market, Lindner highlights the event’s strategic importance for brands looking to engage with this critical audience. It’s not about competing head-to-head with CES but about offering a direct connection to the European market at a pivotal moment in the sales cycle.
Vincent:Are there any brands that have particularly impressed you this year that you think Yanko Design readers should check out?
Lindner: “There are several. For example, SharkNinja has been particularly innovative, releasing numerous products in Europe. Samsung continues to impress with their holistic approach to technology, and Chinese brands like DJI are also setting new standards in the market. We should also not underestimate how Chinese brands like Hisense and Haier are bringing power to the market. They understand the market better than before and are moving toward a more quality-driven approach. Their understanding and perception of the market always impress me.”
Lindner’s recognition of these brands highlights the tech industry’s diverse and dynamic nature today, emphasizing IFA’s role as a global platform where both established leaders and emerging innovators can shine.
SharkNinja has been making waves in Europe with various new products that combine cutting-edge tech with everyday practicality. Whether it’s their powerful vacuum cleaners or smart kitchen gadgets, SharkNinja has found a way to make life at home easier and more efficient, which has helped them become a household name in the appliance market.
Samsung, a tech giant, continues dominating a wide range of electronics—from smartphones and home appliances to smart home systems. Their latest advancements in QLED and OLED TVs keep them ahead of the curve in display technology. Samsung’s approach blends sustainability with innovation, making its products forward-thinking and eco-friendly and solidifying its leadership in the industry.
DJI, the brand that revolutionized the drone industry, continues to set higher aerial photography and cinematography standards. Their drones are known for their exceptional camera quality, user-friendly controls, and reliable performance, making them a favorite among professional filmmakers and hobbyists. But their innovation doesn’t stop at drones. They’ve expanded into handheld stabilizers, action cameras, and more. At IFA, there’s a lot of excitement around what they will unveil, particularly with the buzz surrounding the rumored Neo, which is expected to be a game-changer. We’re also eagerly anticipating their entry into the mirrorless camera market, which could bring their imaging expertise to new heights. Additionally, their entry into portable power solutions, including impressive battery technology, and their move into e-bikes are developments we’re watching closely. This expansion into new areas could significantly impact the market and add even more excitement to an impressive lineup.
Hisense has significantly impacted the TV and projector markets, particularly with their massive 100-inch-plus TVs and innovative projector technologies. Their commitment to delivering a cinema-like experience at home has made them a top choice for those seeking high-quality, immersive viewing. The Canvas TV, for example, combines a massive screen with a sleek, minimalist design that easily blends into any living space. This modular design allows users to arrange the display panels in various configurations, creating a customizable viewing experience. It’s about integrating technology seamlessly into the home environment.
In addition to their impressive TVs, Hisense has also gained attention with their short-throw projectors. These projectors deliver bright, sharp images from just a short distance, making them ideal for smaller spaces where a traditional projector setup might not be feasible. Hisense’s Laser TVs, which function as ultra-short-throw projectors, offer 4K resolution, HDR support, and vibrant colors while maintaining a compact and easy-to-install form factor. These projectors can display images over 100 inches in size, providing a theater-like experience without needing a dedicated projection room.
Hisense’s advancements in projector technology also include features like ALR (Ambient Light Rejection) screens, which enhance viewing even in well-lit rooms, and integrated smart platforms that offer easy access to streaming services, apps, and more. Their focus on innovation has positioned Hisense as a leader in the home entertainment market, allowing consumers to enjoy a big-screen experience at home without compromising on quality or convenience.
Haier, another major player from China, continues to grow its presence in the home appliance industry by focusing on quality and innovation. They offer various products, from refrigerators and washing machines to air conditioners and smart home devices. Haier’s commitment to creating durable, efficient, and easy-to-use appliances has earned them a solid reputation worldwide. As they continue to push into more advanced smart home technology, Haier is helping to shape the future of how we live at home.
Haier Appliances
These brands are pushing the boundaries of what’s possible, and their presence at IFA underscores the event’s position as a global stage for the best in technology. Lindner’s comments emphasize IFA’s role as a platform for showcasing established leaders and emerging innovators, highlighting the event’s importance in the ever-evolving tech landscape.
Vincent:Finally, can you share three personal things about yourself that we can share with our readers?
Lindner: “Sure! First, as a child, I was fascinated by consumer electronics, particularly TVs. That passion led me to where I am today. Second, I relax by listening to heavy metal music and attending concerts. Metallica is one of my favorites. And third, I box once a week to clear my head and stay fit.”
These personal insights provide a deeper understanding of the person behind the role. Lindner’s early fascination with consumer electronics reminds us that passion can drive a career, shaping his path to where he is today. His love for heavy metal and boxing shows a balance between intensity and focus—qualities undoubtedly reflected in his leadership style. It’s clear that his personal interests and professional approach are intertwined, bringing a level of passion and energy to his role at IFA that is both inspiring and effective.
Leif Lindner speaking at NextRise2024 Coex
As IFA embarks on its second century, Leif Lindner is guiding the event into a new era where technology and culture intersect, innovation is accessible to all, and the event remains as dynamic and forward-thinking as the industry it represents. This interview offers insight into the thoughtful leadership and clear vision driving IFA forward. Lindner’s commitment to making “innovation for all” a reality ensures IFA’s position as a cornerstone of the global tech calendar, drawing both established industry giants and rising innovators. His strategic focus on inclusivity, global expansion, and cultural relevance is actively shaping IFA’s future while preserving and redefining its legacy. Under Lindner’s leadership, IFA is set to remain a leading platform where innovation meets opportunity, influencing the tech world for many years to come. Starting this Wednesday, our team will be on the ground to bring you the latest and greatest products showcasing at IFA 2024. We invite you to check back often for coverage.
Indoor gardening can be a soothing and relaxing hobby. It is an extremely therapeutic activity, and though I may not engage in it all the time, the few times that I have, I found it delightful and soothing. Growing, tending to, and being surrounded by plants is intensely satisfying. All your worries slowly fade away, and you are simply enthralled by nature. Indoor gardening has become one of the major trends these days! Plants can truly transform a living space with their gentle presence. They add a touch of green and nature and create a serene and zen atmosphere. But tending to them is not always the easiest task. You must pay special attention to your beloved plants and give them the best care to ensure they grow well. And, we’ve curated a whole collection of product designs to help you with that – happy gardening!
1. Briiv Pro
Named the Briiv Pro, this eco-friendly purifier utilizes a mix of nature and technology to clean and purify the air within your home. The Briiv Pro is a new and improved version of the original Briiv, and it is more powerful than ever. Designed to be a ‘mini forest’, the air purifier can cleanse a 16 sq.m. room in 21 minutes. It is 6900% more effective than house plants!
Why is it noteworthy?
Since the Briiv Pro is 6900% more effective and efficient than house plants, it is a truly commendable feat considering its size. The purifier is not only functional but also pretty good-looking, unlike the bulky and ugly appliances that you get on the market these days.
What we like
Features an AI-based sensor
Equipped with a layered trifecta of moss, coconut fiber, and a silk nanofiber matrix with activated carbon
What we dislike
The Briiv Pro isn’t as fast as other air purifiers on the market, and it is quite expensive as well
2. Patella Crescenda
Named the Patella Crescenda, this planter fits perfectly in both your palms and lets you grow greens with complete ease and efficiency. The planter has a unique shape, which lets it water itself, ensuring you don’t need to. You can grow seeds without any soil, and the sprouts grow in about a week. The planter is reusable as well, ensuring you always have a fresh supply of microgreens.
Why is it noteworthy?
The planter includes four parts – a base tray, two reusable steel seed plates, and a water bulb that fits on top. All the parts come together, helping your greens sprout within a week. They grow in the water, without any soil, so you don’t even need to clean them.
What we like
Intuitive design
Fun to use product
What we dislike
It works only for micro-greens and cannot be converted into long-lasting plants
3. Green Hideaway Chair
Dubbed the Green Hideaway Chair, this DIY living plant chair lets you connect with nature. It is created by Stockholm-based studio Front/ in collaboration with the European DIY chain HORNBACH, and its creative agency HeimatTBWA. With the Hideaway Chair, you can add a touch of green to your home.
Why is it noteworthy?
The Green Hideaway Chair doesn’t need any professional expertise to set it up. DIYers of all skill levels can easily set up this simple chair. The chair is accompanied by illustrated, step-by-step instructions, a template, as well as an entire list of tools and materials that you may need. The entire process is laid out for you.
What we like
Makes nature accessible to you in your own home
What we dislike
It will occupy some space, so you need to make sure you have sufficient space to add it to your home
4. Noku Canvas
Called the Noku Canvas, this self-watering and modular greenwall is designed for your home. It converts your houseplants into wall-mounted hydroponic marvels, letting you add a touch of green to any room in your home, whether it is your home office, living room, or even the kitchen!
Why is it noteworthy?
The Noku Canvas is self-watering, as it is amped with wicking hydroponics that water your plants for you. It is equipped with a useful little water gauge which reminds you when to refill the water.
What we like
Modular design, so you can customize it however you want
Built from recycled plastic and natural cork
What we dislike
It only includes a wall-mounted version, there is a limited choice
5. Totam Planter
Say hello to the totam planter – a modular self-watering indoor garden that is created to enhance your space. You can personalize the planter according to your taste and needs. It is a one-of-a-kind vertical indoor garden that showcases and displays your beloved plants with pride. You can grow microgreens, succulents, food, flowers, whatever you like!
Why is it noteworthy?
It is a modular design, so you can build your own customized totam planter using a combination of different modules. You can use a whole bunch of different modules to create your own perfect tower. By adding vertical modules to the tower, you can create extra space for tall or trailing plants to grow freely.
What we like
Packs a whole bunch of greens into a small countertop footprint
You can schedule lighting at the touch of a button
What we dislike
They currently don’t offer any Matter/HomeKit support for their lighting
In 2022, the folks at LIVALL unveiled the PikaBoost, a simple battery-powered motor that could attach to any bicycle, giving it an electric upgrade. Now, the PikaBoost 2 comes with the same pitch as its predecessor, but with a power upgrade, better range, an anti-theft design, and swappable batteries. All you really do is strap the PikaBoost 2 to the back of your bicycle, right above the rear wheel and you’re good to go. The process takes under a minute, but gives your bicycle quite the upgrade, with a motor-assisted drive that can be accessed across 4 riding modes. The best part? Unlike e-bikes that can cost upward of $800-1000, the PikaBoost 2 is a simple under-$300 accessory that pretty much attaches to any existing bicycle.
Do you remember when Elon Musk put jet thrusters on the Tesla Roadster to make it go even faster? The PikaBoost 2 is sort of the same thing, but scaled down to less mad-scientist and more practical-genius levels. In essence, it just adds a motor to your existing bicycle, so that you don’t have to rely entirely on pedal power. The PikaBoost 2 outputs an impressive 500W, which when coupled with its high RPM capacity, allows cyclists to conquer steep inclines effortlessly, reaching speeds of up to 32 km/h (19mph) without rider exertion. On flat land, the PikaBoost 2 is a nice way to turn your bicycle from an exercise machine to an effortless mode of transport, allowing you to travel farther and faster without splurging for a gas-powered motorbike or an e-bike.
The slick device retrofits onto almost any existing bicycle simply by attaching itself firmly to the frame right under the seat. Traditional e-bike conversion kits often require significant time and effort to install, with many models being incompatible with a range of bike sizes. In contrast, PikaBoost 2 can be installed or removed in under a minute, thanks to its simplified design that fits most bike models and tire sizes. The system includes a proprietary tool that secures the unit with four anti-theft screws, ensuring a secure fit that’s impossible to remove without the specific tools if you’re a thief… but very easy for you to detach and take home at the end of the day by using the proprietary screw. Additionally, its shock-absorbing spring design helps maintain stability, even on rough terrain, while preventing screw loosening.
PikaBoost 2’s adjustable design seamlessly integrates with wheel sizes from 14 to 29 inches, accommodating mountain bikes, road bikes, and hybrids. LIVALL also provides its own tire designs for the PikaBoost, allowing you to adjust based on road or mountain driving. Once installed, the PikaBoost 2’s wheel rests on the top of your bicycle’s rear wheel, gripping it securely to ensure high traction so it can efficiently transfer kinetic power to your bike’s rear wheel. The V-shaped grooves on the PikaBoost 2 interlock with your bike’s treads, while also providing channels to direct water/mud when you’re riding in the rain or on wet/muddy roads.
One of the standout features of the PikaBoost 2 (and an upgrade from its predecessor) is its AAR2.0 technology, which offers personalized e-bike assistance. Unlike traditional systems that rely on torque sensors, AAR2.0 continuously learns and adapts to your riding style, providing precise power assistance that matches your needs. The regenerative braking system further extends your ride by capturing and converting kinetic energy back into electricity, adding sustainability to your journey. At 25 km/h, the RBS (regenerative braking system) can generate about 100 watts of power to recharge your battery.
Although it seems like the original PikaBoost had a bigger 234Wh battery, the one on the PikaBoost 2 is smaller but MUCH more efficient. Equipped with a 158Wh lithium-ion battery, the system offers a range of up to 70 kilometers or 43.4 miles (an upgrade over the 30 kilometers on the previous model). This size reduction comes with a good reason too, as the folks at LIVALL wanted the battery pack to be ‘airline-friendly’. For those seeking even greater endurance, an optional 220Wh battery extends the range to 96 kilometers or 59.6 miles. Both batteries support fast-charging technology, allowing for a full charge in just three hours. Beyond powering your ride, the battery can also function as a portable power station, with up to 100W of output power, making it versatile for charging everything from your phone to even your laptop.
Each PikaBoost 2 is paired with a remote controller that attaches to your handlebars, allowing you to switch between modes while riding. Notably, the 2nd gen device also gets a few nifty design and safety upgrades in the form of an LED taillight that automatically shines as you slow down or make turns (and also works as a charging status light), as well as fall or slip detection that automatically kills the motor to prevent accidents or injury. The PikaBoost 2 also comes with its own smartphone app, available for both Android and iOS devices. Aside from letting you perform actions like switching between modes, the app also lets you track your PikaBoost 2, as well as uses your location to automatically adjust its output based on riding regulations of the country you’re in (European users will see their speeds capped at 25 km/h to comply with the maximum speed limit). The entire device weighs 6.6lbs or 3 kilograms, and is IP66 water-resistant, making it fairly weatherproof. The PikaBoost 2 ships globally, along with the remote controller, the 158Wh battery, a mudguard, and the proprietary accessories for upgrading your bicycle. An upgrade gets you the 220Wh battery along with mountain and road bike tire attachments, and a fast-charging setup. Additionally, LIVALL also sells its own bicycle helmet with a built-in rear LED light that synchronizes with the PikaBoost 2 to shine automatically when you slow down, turn, or come to a stop.
technology adds a layer of personalization, dynamically adapting the sound output to the wearer’s unique fit. This real-time adjustment is coupled with advanced noise cancellation, supported by 10 studio-grade microphones. This level of precision allows users to switch seamlessly between an immersive audio experience and the surrounding world through a simple gesture.
