BT's plan to match Sky on sporting rights has already seen it spend big to buy ESPN UK, but how does it plan on recouping that cash? By giving away £738 million ($1.1 billion) worth of live Premier League games for "free" to new and existing BT customers. The headline-grabbing move will see 38 games available to BT Vision and BT Broadband customers, while the latter can upgrade their streams to HD for £3 ($4.70) per month. Customers will also be able to watch 69 live Aviva Premiership rugby games, as well as football soccer matches from the Bundesliga, Ligue-1 and Serie A. Of course, while it may sound great, there is a catch -- BT has decided that Tim Lovejoy will host some of the channel's coverage.
Via: BTLife
Source: BT Sport (Twitter), BT