Live theater over Zoom is better when it’s interactive

Live entertainment has had a rough 2020, but perhaps none more so than theater, which has seen several major productions close and the Broadway season suspended until 2021. Unlike sports or music, there’s no acceptable virtual substitute right now an...

Whatifi turns mobile video into a choose your own adventure party

Leave it up to a small startup to outdo the nearly $2 billion Quibi boondoggle. Whatifi ties mobile films together with "choose your own adventure" interactivity, similar to Netflix's Black Mirror: Bandersnatch and Minecraft Story Mode. It's all root...

YouTube is working on interactive original shows, too

Netflix isn't the only big-name streaming platform working on interactive shows. YouTube is also developing programming that uses the format. Ben Relles, who was YouTube's head of unscripted programming, is heading up a new division focused on intera...