Jeff Bezos, whose fortune is probably built upon real money, has decided to invent a fake one for his customers. Amazon is launching a virtual currency, called Amazon Coins, which is designed to encourage Kindle Fire users to buy apps, games and in-app item purchases. When it launches in May, Amazon plans to give away tens of millions of dollars worth of free coins to consumers, just to get 'em hooked -- before pulling the old switcheroo and demanding users stump up their hard-earned in order to be able to buy things from Farmville.
Filed under: Tablets, Internet
Source: Amazon