Decision-making is what you might call “practical science.” Findings on how we make decisions have direct applicability to life outside the psychology lab, and in recent years there’s been quite a...
The idea that the advertising industry might benefit from a greater appreciation of economics is one of the oldest jibes around. Profligate advertising being curbed by economic realism is a script...
Google’s purchase of Nest moves it one step further into the Internet of Things and a completely connected world. There’s no doubt that data-driven decisions can make homes more energy efficient....
Are machines better than humans at making decisions? Andrew McAfee has formulated in the Harvard Business Review Blog yet another M-Law for the big data age: “As the amount of data goes up, the...