How A Tiny Bit Of Procrastination Can Help You Make Better Decisions


Decision-making is what you might call “practical science.” Findings on how we make decisions have direct applicability to life outside the psychology lab, and in recent years there’s been quite a...

Behavioural Economics: Giving Insights to Help the Advertising Industry


The idea that the advertising industry might benefit from a greater appreciation of economics is one of the oldest jibes around. Profligate advertising being curbed by economic realism is a script...

Why Google Can Not Run The World: Wisdom = Data + Experience


Google’s purchase of Nest moves it one step further into the Internet of Things and a completely connected world. There’s no doubt that data-driven decisions can make homes more energy efficient....

Big Data Debates: Machines Vs. Humans


Are machines better than humans at making decisions? Andrew McAfee has formulated in the Harvard Business Review Blog yet another M-Law for the big data age: “As the amount of data goes up, the...