Behavioural Economics: Giving Insights to Help the Advertising Industry


The idea that the advertising industry might benefit from a greater appreciation of economics is one of the oldest jibes around. Profligate advertising being curbed by economic realism is a script...

The Book That Predicted Obamacare’s Failure — And America’s Rebirth


In three short months, Obamacare has exposed, with 200 proof concentration, the fundamental mismatch between government’s limited knowledge and its unattenuated power. The Administration is now “...
    






Paul Krugman’s Excellent Point About Uber’s Surge Pricing


Paul Krugman is using Uber’s surge pricing as an example, as something to bolster a core part of the Keynesian economic model. But that’s fine for he’s doing it really rather well. The basic point is...