In today’s crowded market, companies must focus not only on creating a great marketing plan but also on creating strong consumer relationships. Developing customer loyalty is essential for retaining customers and for building potentially new ones. While customer loyalty can be defined in different ways, it is essentially when a buyer has a positive connection with a business and makes purchases on an ongoing basis. This bond means your patrons will choose your establishment over competitors, and potentially recommend it to family and friends. Customer loyalty does not happen overnight but rather over a period of time. As your customer…

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