Switched On: The Netbook Legacy

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On The Netbook Legacy

In describing Toshiba's decision to exit the U.S. netbook market, Engadget eulogized that it was "a sad day for those who like their computers tiny." Toshiba, a pioneer in the ultraportable market with the Libretto and Portege, produced what were among the best-regarded netbooks despite entering the market late. Indeed, even with the many aspersions cast upon netbooks by one-time friends (such as Dell and Toshiba) and perennial foes (such as Apple) alike, the accelerating exit of netbooks will leave a void in the marketplace. Many consumers saw the value of a 10-inch device with an integrated keyboard that can run Windows apps, available new in some configurations for $250 or less.

And yet, even as major PC companies flee the field, accessory makers such as Logitech and Zagg, as well as overfunded Kickstarter projects such as Brydge or Incase's Origami case, present new ways to unite the iPad with its most conspicuous missing component: the keyboard. It seems incongruous that a 10-inch netbook is undesirable whereas a 10-inch tablet paired with a keyboard for which it is not optimized is. And most keyboards for the iPad use Bluetooth, the use of which is verboten on flights (even as WiFi has been approved).

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Switched On: The Netbook Legacy originally appeared on Engadget on Sun, 08 Jul 2012 17:30:00 EDT. Please see our terms for use of feeds.

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Switched On: The fight, the fancy, and the future

Each week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On The fight, the fancy, and the future

While Microsoft's motivations in announcing Surface differed meaningfully from Google's when it announced the Nexus One, the Redmond company took advantage of the precedent that Google set in releasing a device that competed with those of licensees. At Google I/O, it was Google's turn to again approach the hardware market, this time with three devices that took the company into new categories and targeted different competitors. The trajectory of each product reveals clues about the company's direction.

Continue reading Switched On: The fight, the fancy, and the future

Switched On: The fight, the fancy, and the future originally appeared on Engadget on Sun, 01 Jul 2012 17:35:00 EDT. Please see our terms for use of feeds.

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Switched On: Competing by hook or by Nook

Each week Ross Rubin contributes Switched On, a column about consumer technology.

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Microsoft has a long history of supporting bitter rivals -- even those that have long publicly disparaged the company, offering funds to Nokia, Corel and, most famously, Apple. It also has a long history of supporting e-reading. Prior to ending development last year, the company offered its Microsoft Reader software for about a decade -- first on handheld devices using Windows CE and Windows Mobile and later on desktop Windows. Those two traditions intersected yesterday as Microsoft invested in a new Nook e-book business designed to compete better against Apple and especially Amazon.com.

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Switched On: Competing by hook or by Nook originally appeared on Engadget on Sun, 06 May 2012 18:28:00 EDT. Please see our terms for use of feeds.

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Switched On: When the smartphone giveth, Part 2

Each week Ross Rubin contributes Switched On, a column about consumer technology.



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In case you missed it, Part I of this article can be found here

Last week's Switched On discussed the Slacker Portable, Sony eMarker and TrafficGauge, three dedicated devices that didn't make it but saw their functionality ultimately realized via smartphones. But there have been other idea for which the idea ultimately proved popular as smartphone bits rather than separately packaged atoms.

Continue reading Switched On: When the smartphone giveth, Part 2

Switched On: When the smartphone giveth, Part 2 originally appeared on Engadget on Sun, 22 Apr 2012 17:30:00 EDT. Please see our terms for use of feeds.

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