Live from the land of BMW, Volkswagen and Mercedes-Benz , it's Alan Mulally. Ford's CEO is taking the stage here at IFA in Berlin to discuss making his fleet of vehicles safer, more user-friendly and, of course, more connected. This is a tech show, after all. Join us right here, won't you?
Filed under: Transportation
IFA's doors opened to the public today, and the show is marking the occasion with a keynote from Ford CEO Alan Mulally (and yes, we've met before). Not only will the perennial subject of the connected car be discussed, but we're told a brand-new concept vehicle and a handful of announcements are slated for the event. We're also expecting the firm's head honcho to provide an update on Ford SYNC AppLink. The outfit's Jim Buczkowski, director of Electrical and Electronic Systems for Advanced Research and Engineering, and Ed Pleet, director of Connected Services for Europe, Asia Pacific, and Africa, will join Mulally on stage as well. Join us here for the latest from IFA.
Filed under: Transportation